4 SEO Myths You Should Let Go Of

Written by Nick Stamoulis

For many site owners and marketing managers just beginning their foray into SEO there is a lot of information to take in and even more nuances that are hard to understand until you roll up your hands and dive in headfirst into your own SEO campaign. Like any other industry, there is no shortage of SEO myths out there that can mislead a site owner and send their SEO campaign in the wrong direction.

Here are four SEO myths you need to stop putting stock in:

1. Ranking #1 is the only way to “win” at SEO.

No matter how many times it’s said by me and other SEO professionals, this one SEO myth refuses to die. I’m not going to say that ranking doesn’t matter at all, but some site owners get so focused on that number one spot they lost sight of everything else they’re doing.

Never mind the fact that the click-through-rates per SERP position have been steadily declining since 2006 (a good sign that searchers are getting smarter), ranking #1 isn’t the only thing that matters. First off, the SERPs are getting increasingly personalized which means what you see and what I see in the number one spot might be two very different things, even if we searched using the same keyword at the same time. Secondly, rankings fluctuate throughout the day—your site might be #3, #7 and #2 at any given moment and you’ll drive yourself crazy trying to keep track of it all.

Yes, ranking higher typically means you’re going to get more visitors but only if you’re website is ranking for the right keywords. In my opinion visitor growth is a much better metric of success.

2. More links means better SEO.

Links still are the bread and butter of SEO, but this SEO myth has confused many a site owner into thinking that quantity is the only thing that matters when it comes to link building. If that’s how you approach your own link building strategy then don’t be surprised when Penguin comes calling and your site is penalized for web spam tactics. Your link building should be focused on attracting quality links from a variety of reputable and respected sites. This might mean you have a smaller link profile and it takes a little longer to find new links every day but 10 high quality links are going to be worth so much more than 100 spammy links in the long run.

3. Keyword density is the key to getting a page to rank well.

I find it hard to believe that this SEO myth is still alive and kicking but every few months I stumble across a blog post or article that recommends 5% or7% or whatever percent keyword density as the key to getting a page to rank well in the SERPs. Give Google some credit—they have some of the world’s best and brightest engineers working for them and keyword density isn’t going to trump the other 200 odd signals they use to determine website rank. Should you optimize your website for SEO? Absolutely! You want to make it crystal clear to both Google and your visitors what each page of content on your site is about but keyword stuffing and keyword density aren’t the way to go about it.

4. Great content doesn’t need any help getting found.

SEO and content marketing go hand in hand—great content attracts quality links which gets the attention of the search engines which gives your brand better online presence. But this isn’t the Field of Dreams and you can’t count on visitors stumbling upon your fantastic content on their own. Your blog post/article/white paper is competing with billions of other pieces of content and you need to get the ball rolling so it can stand about above the crowd.

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: