3 Big SEO Myths According to Bing
Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more.
I need to rank #1.
“Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis… All of this will, naturally, vary a great deal from site to site, page to page and even across individual phrases. Sometimes people research on one phrase and buy on another version, for example.”
I am not going to deny that ranking #1 means getting the lion’s share of the clicks. For one e-commerce client we recently started working with, ranking just a spot or two higher in the SERPs could mean MILLIONS of extra dollars in revenue, especially around big holidays for their products, like Valentine’s Day and Mother’s Day. But ranking #1 for XYZ keyword should not be the only goal of your SEO program. Instead, focus on growing visitors from search from as wide a variety of keywords as possible.
Cracking the #1 spot for a competitive keyword can take months, if not years. If that’s the end all be all of your SEO campaign you’re always going to be disappointed.
I make awesome content.
“Maybe you do, but it’s not your call to make… All the standards in the world won’t help you if no one likes your writing style, voice or message… But never delude yourself into thinking what you produced is excellent just because you put time into it.”
Awesome content is content that your audience thinks is awesome. Just because you spent 5 hours working on that blog post doesn’t automatically mean it’s any good. If you aren’t a great writer more time can certainly help, but it can’t fix those fundamental flaws in your writing skill. Great content has to be informational, educational, and above all else, connect with your audience in some kind of way. If your content isn’t doing anything for your audience then you are wasting your time.
Links are all I need.
“While important as a vote of confidence for the content they point to, there is simply so much link spam these days that it’s tough to know where to turn…you should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural.”
Both Google and Bing would prefer if SEOs and site owners never actively built or sought out another link. But the truth is most of us can’t sit around and wait and pray for links to magically appear. So we have to find ways to earn links without crossing the ever-shrinking line into spam land. Creating content and telling someone about it is technically a form of link building, because you are hoping that person links to it in the end. Links are still important, even if their strength is waning, because they are still a huge factor when it comes to measuring influence.
Categorized in: SEO
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