Getting Into the SEO Mindset
In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign.
Here are 4 things you need to build into your SEO mindset in order to be successful:
1. SEO is long term.
If you are looking for a quick fix to your online marketing problems or need to dump a ton of traffic on your website right now then SEO isn’t for you. What you do today might not have a real, tangible impact for several months but you could possibly still feel the effects of it a year or more from now. SEO is a long term building process that requires dedication and patience. I’ve seen plenty of great SEO campaigns get their legs cut out from underneath them because site owners didn’t think things were working after only giving it a month or two. Strap in for the long haul!
2. Link building is forever.
You might have a certain benchmark for SEO success that you’re trying to reach, but once you hit that benchmark that doesn’t mean your SEO or link building campaigns can stop! There are hundreds, maybe even thousands of companies competing for that number one spot in the SERPs and only one website gets to sit there. The moment you call it quits with your SEO is the moment you start sliding backwards. I’m not insinuating that if you don’t build a link every day your SEO program will come crashing down around your ears but if you go 2,3 or 4 months without any active link building and your competitors haven’t stopped with theirs you shouldn’t be surprised when they creep up on you. Link building is forever—accept it and move on!
3. Consistency is key.
Content is critical to your long term SEO success and while one piece of content can make a huge difference one piece of content is not enough to sustain your SEO program long term. When it comes to content marketing and SEO consistency is key. Get into a rhythm with your content marketing—write one blog post every Wednesday, upload a new video to YouTube once a month, spend 15 minutes every morning working on that white paper. You want to consistently build and promote your content so both your visitors and the search engines come to rely on your expertise and know you’re a valuable source of information.
4. Never forget your visitors.
One of the biggest reasons websites run afoul of the search engines is because they worry too much about the search engines (and yes, I realize that sounds contradictory). If you find yourself building (or buying) some particular link because you just want to look better in the eyes of Google you’re probably going to regret that link somewhere down the road…especially if that’s how you always approach your link building. No matter what you do as part of your SEO campaign you need to keep your HUMAN visitors in mind—is this piece of content actually teaching anyone anything or am I just trying to rank for a particular keyword? Will this links actually drive targeted traffic to my site or do I need to fill some link quota this month? More often than not, if you do something for your visitors and NOT just for the search engines it’s probably the right thing to do.
Categorized in: SEO
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