Walk Away from an SEO Firm That Isn’t Transparent

Written by Nick Stamoulis

A significant number of potential SEO clients that we speak with have worked with an SEO company in some capacity in the past. They are getting in touch with us because that previous partnership didn’t work out as planned. When we ask what went wrong we are shocked to hear the number of prospects that we speak to that say something along the lines of, “We were never sure exactly what our old SEO firm was doing for us.” In a way this gets us angry, no wonder why the SEO industry has a bad reputation!

Transparent SEOIf you are in the market for an SEO firm, one of the first things that you should talk about is the level of transparency in regards to what items the SEO firm is completing on your behalf. If an SEO firm claims that they can’t or won’t tell you exactly what they are doing with your website or what types of links they are building, that’s a huge red flag and you need to walk away! As much as an SEO firm might not want to admit it, there really aren’t any secrets as to how an SEO campaign is carried out.

There are plenty of free resources online that give you all of that information. If a website owner has enough time, they could essentially learn SEO and run the whole campaign themselves. What drives the need to hire an SEO firm to complete the work is simply lack of time to learn SEO and lack of time to execute the program. That’s why it gets outsourced.

The most successful SEO campaign occurs when both parties, the website owner and the SEO firm, work together throughout the duration of the campaign. Communication between the two parties should be ongoing and the SEO firm needs to get approval on many items before taking any sort of action. Keywords need to be approved by the website owner before they get implemented on the site and throughout link building content. Content that is written needs to be approved to make sure that it conveys the correct tone and overall brand messaging. Inbound link opportunities should be approved to ensure that that site is in fact in line with the target audience of the client. An SEO firm is an expert at SEO, but the website owner is the primary expert on the industry and the product or service, which is why approval is necessary. If approval isn’t given, it can result in content or inbound links that aren’t “on track” and can deliver the wrong kinds of visitors to the site.

At the end of each month or quarter an SEO client should receive an itemized list of every single activity that was conducted as part of the SEO program. This will prevent confusion on the end of the SEO client. They will know exactly what things are being done and can ensure that every item is white hat. If an SEO firm isn’t telling the website owner what they are up to, there’s a good chance that they could be up to no good- building links that could potentially result in a search engine penalty.

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Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

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– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

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“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

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