What Exactly is Your SEO Firm Doing?

Written by Nick Stamoulis

Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few times before but since it keeps happening (!!!) we think it’s worth the reminder. If you’re outsourcing any of your online marketing, whether it’s to an SEO firm, social media management firm, content marketing firm, PR firm, etc. it’s important to know exactly what they are doing for you. Here are a few tips to keep in mind during the outsourcing process:

Get an initial plan in writing

When you first start working with an SEO firm (or any outsourced firm), you’ll likely have an in-person meeting or a phone conversation to kick things off. At this time, the firm should outline their process and all of the plans they have going forward. Ideally, it will be broken down into specific time frames: what will happen during month 1, month 2, etc. After the initial meeting, request to get this information in a document that you can keep on file. A simple email might be adequate, as long as it breaks things down specifically. This lets you see what should be happening and holds the firm accountable.

Ask to receive reports on a regular schedule

Once the work begins, the firm should be providing you with deliverables as the campaign continues to move forward. It should outline all of the work that was completed in a specific timeframe, whether it’s weekly, monthly, or quarterly. As you receive this information, you should reach out with any questions you may have to ensure that you are still on the same page in terms of process with the firm.

Schedule phone calls as needed

Email is great for business use, and it will likely be your primary method of communication, but sometimes business still calls for an old-fashioned phone call. During the beginning of the campaign, you can schedule calls regularly to review what’s being done. Calls might not be as necessary as the relationship with the firm strengthens but it’s still a good idea to have them occasionally and certainly whenever anything is new or changing in the business.

Keep an updated master password document

When you sign on with an SEO firm you’re essentially allowing them to help establish your brand identity online. Doing so requires a presence on many touchpoints across the web including online profiles on social websites, niche industry sites, etc. Anytime a profile is created, a master password list that you have access to should be updated. Plenty of website owners that we’ve spoken to have lost access to important profiles because they don’t have the log in information that a prior firm set up for them.

It’s in your best interest to know what your SEO firm is doing at all times. This doesn’t mean that you need to check in constantly or be overbearing. You should be able to step back and let them do their work, but you should also have an understanding (even at a high level) of what that work entails.

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“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

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“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

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“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

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