Should SEO Content include Dates?
An SEO campaign isn’t going to be effective today without a steady stream of content creation. Adding keywords to your existing website content isn’t enough. The search engine space is far too competitive. In order to improve your search engine presence you need to be creating informational content that provides some sort of solution to your target audience members. You need to help them solve a problem or answer a question that they might have. The SEO content priority should be the business blog. There are plenty of ways to set up a blog and you can decide what information you’d like to share. If you pay careful attention to blogs you’ll notice that some blogs include the date that the article was posted. Others don’t. Which is the better option?
This is one of those business decisions that as an SEO firm, we can’t make for you, but our suggestion is to remove the dates from blog posts. We recommend doing so for a few reasons. First, there is so much content to compete with already. You don’t want your content to be discarded before it was even consumed simply because of the date at the top. Everything moves at lightning speed on the Internet. If you publish a blog post on a specific topic in March and your competitor publishes one in April, you don’t want to miss out on that opportunity because your content is being perceived as “older”. The assumption is that the content from April is better because it’s more recent even though when it comes to many topics that really aren’t the case. Take SEO for example. An article about the importance of SEO content is timeless. By not including a date on the post, you aren’t turning away potential readers just because the post is from a few months prior.
The second reason to remove dates from SEO content, specifically blog posts, is so that it can be repurposed in the future. SEO content is only valuable if people are actually finding it and reading it. Shortly after it’s published it’s likely that you are promoting it via social media and gaining some traction that way. But what about a few months later? It’s likely that not everyone saw it the first time around. There’s nothing wrong with promoting a post again in social media a few months later. You can also promote the content through other marketing outlets like the newsletter.
Of course, this approach only works with “evergreen” content that is relevant at any time which is why we recommend that a large percentage of your content be evergreen. If all of your posts are about breaking news in your industry there is no reason to not include the date. If it’s going to quickly become outdated the date should actually be included because you don’t want to frustrate the audience that will only find out it’s outdated once they start reading.
Categorized in: SEO
Like what you've read? Please share this article