4 SEO Benefits You Can’t Make Google Do

Written by Nick Stamoulis

Google has thrown a lot of changes into the SERPS that, should they work as intended, could be a game changer for a lot of websites. However, even though you may do everything Google says in exactly the way they advise you to do it there is no guarantee that those SEO benefits will actually work in your favor. Here are four SEO benefits Google offers but you can’t force them to give you:

1. Adding sitelinks to the SERPs.

Sitelinks are meant to help users navigate your site directly from the SERPs. For an SEO benefit, this gives your site more links in the SERPs, driving visitors deeper into your site. At the moment Sitelinkshowever, sitelinks are automated which means we as site owners can’t control what Google pulls in to the SERPs, if they pull anything at all. What you can do is tell Google which links you DON’T want incorporated as sitelinks and suggest they be removed them from the possible options Google has to work with. But even then Google only takes it as a suggestion.

2. Having your Google+ profile appear on the right hand side.

You may have noticed that when you search for a particular brand or person their Google+ profile shows up on the right hand side of the SERPs (do a quick search for “Rand Fishkin” to see what I mean). Giving your company so much extra space in the SERPs is great for branding purposes, even if it’s not a direct SEO benefit, but you have to push a little to get Google to give you that space; they don’t just automatically create it even if you do have a Google+ profile. To have a business page appear on the right hand side of Google’s search results you will need to have a Google+ verified business page, which is symbolized by that small “v” next to the business name. In order to verify your business page you will need to use this form.

3. Creating rich snippets for your content using the rel=“author” tag.

As author authority becomes more and more important for SEO, site owners would be wise to implement the rel=“author” tag which links their Google+ profile with their blog and any other content they create online. This new rich snippet gives the author’s name, the author’s picture as it appears on Google+, how many Google+ followers the author has and links to more articles. Even though there has been no direct correlation between rich snippets and ranking improvements, several studies have shown that rich snippets do increase CTR substantially. This kind of SEO benefit has too much potential to be ignored, especially with how the search engines are changing the rules of link building and social authority.

However, just because you add the rel=“author” tag that doesn’t mean it will show up overnight. Brick Marketing’s President Nick Stamoulis added it months ago and we still haven’t seen any changes, even though the structured data testing tool says everything is working fine. Guess that means we sit and wait some more!

4. Instantly discrediting links you submit through the link disavow tool.

Here’s what Google has to say about the disavow tool,

It may take some time for Google to process the information you’ve uploaded. In particular, this information will be incorporated into our index as we recrawl the web and reprocess the pages that we see, which can take a number of weeks.

The search giant strongly cautions site owners against using the disavow tool except as a last resort so they don’t accidentally damage their SEO program and link profile. But even if you only wanted Google to disavow those last 10 crummy links there is no guarantee as to when that will happen. It could be days or weeks before the changes are taken into effect, and even then it might have such a negligible impact on your website you don’t see any change for better or worse.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: