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Learning from Your Search Engine Marketing Mistakes

If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use search engine marketing. While you may have tried your hand at this concept, it’s often difficult to figure out just the right strategy to employ for results. The best thing you can do is discover your mistakes and learn from them. Here are some suggestions on how to do that.

If you notice that you aren’t getting much traffic at all from the search engines, do some keyword research to see if you are targeting the terms that people are using in association with your site. You may have some words on there that work, but perhaps they aren’t as strong as others. This may just be a matter of adjusting your content (both on your site and in your marketing) to fit what people are looking for. Type some of the keywords you need to target into a search engine and see what comes up. You may be able to learn from other sites out there.

If the keywords aren’t the issue, maybe it’s the places you’re using them. Search engine marketing involves finding the right locations for words as much as it does finding the words themselves. Are the anchor texts that you’re providing actually fitting for the content of the links? Are you putting keywords around phrases that people might search for? Consider how well your words provide a gateway for people to get to your site and make adjustments from there.

If you haven’t done any new SEO in awhile, that could also be an issue. The web is always changing, and so are the ways that people interact with it. If you don’t know how to reach people on the internet nowadays, you’ll have no idea how to work on your search engine marketing. Either take the time to research all of the ins and outs of link building, social media marketing, etc, or pay someone to do that for you. As long as you see monthly reports of what is going on with your website, you should be able to have a successful site online.

Categorized in: Inbound Marketing

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