Interview with SEO Expert Ruud Hein

Written by Nick Stamoulis

Recently I had the chance to interview SEO expert Ruud Hein. Ruud is the Senior SEO at Search Engine People, Canada’s top SEO firm, as well as the editor-in-chief for the company’s SEO blog which routinely pushes out great and fresh content. If you don’t already read it, the Search Engine People blog is a great source of information for site owners and marketing managers looking to educate themselves more about SEO. Ruud Hein

This interview is rather long, but is worth the time to read through all of it! Thanks so much to Ruud Hein for spending the time to answer all of my questions! 🙂

Question: How did you first get into the world of SEO?

Answer from Ruud Hein: <smiles> As a parent, sort of. I had just emigrated to Canada and we were expecting a baby. Back then email, IRC, Usenet and ICQ were the main ways of staying in touch. I wanted something more so I slowly built a web site, learning every step of the way. I remember searching how to make a link. And searching was Searching with a capital S back then. Anyway, that site grew into a family friendly kids site. One of the things I did was host free virtual pets for download. Catz and Dogz had come out and these things were pretty expensive for some. Then I wanted to simply get more people in for those virtual pets – but how? I had heard about people making that happen but what did they do? I couldn’t picture something specific. I visited a couple of forums and settled in at Cre8asite Forums. There I learned from awesome people; Kim Krause of course, Ammon Johns (Black Knight), Ron Carnell, Stockbridge Truslow (Grumpus), and many others. The stuff people are looking to do now? User friendly site, focus on conversions, good content, great stuff, earn the click? You know, all that stuff that’s so upfront now because Google has found algorithmic ways to demand it? That’s what they were doing 10 years. That’s what they taught 10 years ago. That’s how I “grew up”.

I applied what I learned, tried stuff, gave back what I learned, and soon was invited to become a moderator.

That’s where it began, that’s how it began.

Question: What do you do to further your own SEO knowledge?

Answer from Ruud Hein: That was one of the questions I posed a couple of times to a couple of people at the forum back then. That intrigued me . They said, “Search engines want this” or “Inktomi prefers that” but how did they know?

Reading. About information retrieval in general. About what can be done, could be done. Watching: what do the search engines do, what do they say? And trying (that’s another word for testing, also known as succeeding).

That’s what I still do today, with a heavy emphasis on the reading. Mostly because I’m fascinated about what can be achieved. Research papers are fun to read, basically.

But of course to “do” SEO you don’t need that much information. Make your site search engine friendly and make it user friendly; then deliver the singular best in your niche. It’s not a case of “build it and they will come” but unless you’re running a fly by night operation in it for the short run, crap won’t fly.

Question: 2012 was a big year for SEO thanks to all the furry animals Google pushed our way—what big changes do you think are in store for 2013?

Answer from Ruud Hein: The usual “by extension” kind of stuff. Google+ continues its steady growth. It’s where the grown-ups live and where the pace isn’t hastened.

We’re going to see knowledge graph optimization with companies trying hard to get in that graph and learning that the only way in is to earn it.

Structured data… Not sure if the push will continue that hard. The machine may have enough marked up now to learn from but either way I fully expect us to find ourselves between a rock and a hard place one day when Google presents answers much more than links.

Long tail traffic – long associated with crap and fluff — will continue to be squeezed by Google. It’s not that much about the (web) spam for them; it’s about ensuring (re)search returns solid stuff. “The Google” is the Internet to people; the stuff it returns is Google, to people. At the same time you see a very strong focus both on the top and on the user. Many of Google’s papers are about optimizing the top queries, the top results, and that for a particular user. “Accuracy at the top”; “Latent Collaborative Retrieval” with the focus on matching things with a user based on their query and optimizing those results specifically for a user; “Latent Structured Ranking” with its focus on a scalable method for making user-matched recommendations (be it in music or in documents) which top is optimized to show a good and accurate blend of predictions of what that user should want to see there.

This is why understanding audience is so important. We’re at the very, very beginning of a business wave in user personas. Content carpet bombing will become increasingly prohibitive in price. You can drop a bunch of crap on your site because you run the risk of Panda taking care of it. So you have to produce top notch. Now you either do that very targeted so it shows up for the right user (groups) in the right query spaces or your run the risk of simply never being there in that user <> query match. If you think about optimizing your document so it gets ranked, you’re stuck on a pre-2004 dead-end road. You’re thinking pure information retrieval. You’re thinking document <> query match but we’re (going) past that.

It’s not complicated. It’s just like when you look at your own business, your own site. You see queries; “keyboard clean putty”, “clean milk out keyboard”, “clean coffee off laptop keyboard”. And you realize; these are different people, different groups, different personas. They talk (search) different. They are from different backgrounds. You can meet them with one cookie cutter response: conversion rates guarantee that someone out of the 100 will become a customer anyway. But if you meet them on their terms and on their turf, suddenly you’re doing conversions in groups. Not 2% of 100 people but 2% of this group and 2% of that group and 4% of that other group, etc.

And Google is doing the same. If there is just one thing that’ll stick with you let it be that: today’s search is about user <> query matching, not document <> query matching. With that as your guiding light you can’t go wrong for the next 2-4 years.

Question: What algorithm updates would you like to see in 2013?

Answer from Ruud Hein: This is the kind of stuff you never remember queries for to explain but whatever update has caused some queries to return a ton of the same domain on page 1 – turn it down! Way down! Along the same lines, let something quality related loose on the set of download sites. There is a lot of spam (crappy search results pages in the search results), a lot of “wait – what?!” moments when clicking through to these sites from some queries, and frankly some domains showing up I don’t even dare to try – they feel that shady just from the SERP looks of it.

For code online do an optional longer description. I often see a snippet from the code or from a comment in the code returned but it would be helpful to see a short description of the project (think Github).

Make it a setting so I can filter out things written by people that don’t have an author presence (hint … let the reader beware…). Based on the posts we get delivered and suggested simply saying “let’s remove or lower the rank of content that is associated with shadow characters and sockpuppets” you clean up a lot of crap.

When it comes to health, weight, parenting, pet raising – everything where the experts don’t even agree yet a body of known facts exists anyway – it is often very difficult to find good information. This is a difficult one to solve but I wouldn’t mind having additional authority signals to help me filter and understand. Domain age – meh. But a “80% of dog breeders recommend this resource”, now that would work for me.

Question: Time is tight for many small business owners. If they only had a few hours a week to devote to their SEO efforts how should they divvy up their time?

Answer from Ruud Hein: Depends a lot on the size of your site. Some SMB’s have a huge online presence. Some big clients have small sites. It depends.

But in general?

1. Starting with your most trafficked pages, every now and then pick a page on your site and check it. Nothing in SEO matters by itself but create a slide path of well aligned, self-corroborating elements and you help search engines ease into what you want your page to do. So go ahead and write a good <title>, click inviting meta description, truthful and unspammy H1; make it so anyway can know what your page is and does just from these elements. Back it up with paragraphs of text that actually do deliver what you promise – and try to over deliver.

2. Keep it clean and simple. From URL to title; clean and simple.

3. In active link building, just hand over your site, your page, to someone who often emails you funny stuff they find on the net. You know who they are. Ask them; I want to see how this page looks when shared – can you share it with me? Or: “can you pretend you’re sending me this page to help me clean coffee from my keyboard?” See how they phrase it, how they link it. (Pro tip 1: catch the sharing on your site to figure out how people share your stuff. Pro tip 2: search how your resources are referenced on blogs and forums). Use that type of wording and linking instead of keyword keyword linking.

4. Socialize. Be there. The machine is human.

5. Add. Answer. Address. Be the most helpful site in your niche. If needed, send them to the other store, the other site, the same way Kris did in Miracle on 34th Street (link:

Question: Are there any SEO tactics that you think are overrated? Underrated?

Answer from Ruud Hein: The whole concept of SEO tactic is overrated. Unless search engines are buying from you and making you money, who cares? It’s that classic line; show me the money. It’s about the users, the buyers, the customers – it’s about the people. If you think that’s all very airy hippie sh.. talk, imagine for a moment IBM, Microsoft, Twitter, BMW, Asus, SEOmoz, Majestic, Gateway, Apple, and hundreds – thousands! – of other brands, including your local shops. Imagine doing a search for them and they don’t show up. Think Google can pull that off? Be the search engine without those brands? If you are somebody they have to include you. Who would trust a search engine that doesn’t include the businesses you know?

Focus on the people. Focus on what you are to those people. Focus on the conversions.

As for underrated – simple hard work is often underrated. Quality content that takes a real time investment. Making something that is something. That’s underrated.

Question: How do you determine the effectiveness of an SEO campaign?

Answer from Ruud Hein: Show me the money.

Question: Aside from automatically hiring Search Engine People :), what should a site owner look for in a company when they are considering outsourcing their SEO?

My favorite example is plumbing and plumbers. Plumbing is relatively simple; it’s not rocket science – just like SEO. You can do it yourself. Just like SEO. Often it’s not worth the effort and your cheaper off long run or at the very least more efficient hiring someone to do it. In both cases – plumbing and SEO – there is no mystery sauce. No secret thing to do out of sight of the customer that magically accomplishes something. It’s all very logical.

With that in mind you should feel perfectly comfortable asking “how does that work?” every step along the way. And the company should be able to explain it; if they can’t explain the machinations of the machine, do they really know the machine?

So sit down with them and ask them “what are you going to do – and why? How does what you suggest help me?” If they suggest an audit and that audit suggests you improve your titles, that’s all very good but how does that help you? What’s strategy, what’s tactic, and what’s technique?

Question: You’re pretty active on Google+. Do you think Google+ will ever be as big as Facebook or is it going to always be limited to us marketing/tech folk?

Answer from Ruud Hein: Google+ is a long play. It’s the professional, real world proof of web identity place for grown-ups. AuthorRank is key. You know how people can be surprised and say “you’re not on Facebook?!” (or more often; “you don’t have a Facebook?!”). Within 2 years that will be the puzzled astonishment when you’re a writer publishing anything on the web and you don’t actively have a Google+ proof of authorship identity. Within the 2 years after that (so we’re talking about within 4 years max) you’re not going to get published without it. Finding a web publishing related job will become hard without a profile. It’s something I’ve started to demand since the beginning of this year.

Google+ is going to continue to grow steadily as it does. At the time of writing it is the second largest social network measured by active users. As the 15-25 year olds grow up and grow into the workplace, this is where they’ll end up. Facebook will be one thing, Google+ something else.

Question: Google+, Flickr, Facebook, LinkedIn, Twitter, YouTube—what’s your favorite social network and why?

Answer from Ruud Hein: Google+. Nice pace, good stuff. Twitter is a close second but it’s less cozy than it used to be in 2007-2008.

Google+ is where I’m at now.

Question: As the editor-in-chief for Search Engine People’s blog, what does a prospective guest blogger have to do to impress you?

Answer from Ruud Hein: Have a social presence. I see a huge amount of weird email addies with Rapportive reporting nothing back on the identity. It’s 2013 and you would be a real person, writing for the web, and you have no accounts anywhere at all? No LinkedIn, no Twitter, no Facebook, no Google+, no Flickr, no nothing? Sure….

Ideally tell me specifically about what you hope to write – and what you want to write about it. In my experience – heck, I think in everyone’s experience – a person can be really good in one or two things. You can’t be awesome in everything. So when I get one of those emails suggesting 3 topics (or showing links to 3 example posts) ranging from “how to link build to deep pages”, through “how to do content marketing”, all the way to “usability testing for dummies”, alarm bells go off. This is an article mill. 500 word fluff pieces with the basics we’ve read over and over again. So ideally, tell me how you’re going to write the definitive article on your go-to area; the thing everybody always comes to you for to know more about.

Finally, don’t give up. I sent anywhere from 50-100 rejection notices a month. It’s rare that someone comes back to me and asks “ok, so what can I do to make this better?” Some of the best writers on the blog started out like that.

Question: What are some of the most common mistakes you see bloggers make, both the small businesses and enterprises?

Answer from Ruud Hein: Voice. They talk like The Company. File under: user persona, audience. Pick characters in your mind and write to them. Don’t advice Prospects or Visitors. Write a post to your best friend (link: and believe – know! – that they will follow your advice. Now what do you tell them? Still want to send the reader into the woods with that fluff piece? Or are we getting real now?

Crap expertise. Waffling the same stuff we’ve seen elsewhere in a way as if you’re the expert. Crap expertise will get you crap clients; people who know less than what you wrote. Don’t present something as if you just figured it out when it is knowledge that belongs to someone else or to the industry you’re in. It’s OK if you’re still learning too. Write about what you don’t know (link:

Question: Search Engine People pushes out a lot of content and obviously it has worked wonders for the company. How can a small business owner that doesn’t have a team of guest writers capture some of that success?

Answer from Ruud Hein: Consistency. You have to show up. It doesn’t need to be every day. Start by writing 12 posts before you begin. Do it in a short time so what you write is fresh in your mind and you start to go from idea to idea. Schedule those posts; 1 per month.

Take a break, a breather. Write 12 more. Now we’re starting to talk. You now have 2 posts per month. You’re doing more and more consistently than most other blogs do.

Depending on what you do, who you are, and what your budget is (that includes time) you can easily fill it up more. Write 12 more: 36 weeks. It’s easy to see it fill up forwards to 52, scheduled all the way into next year. Too daunting? Think filling up half year schedules.

Question: For some enterprises, getting everyone onboard the SEO train is a bit like herding cats. What can an in-house SEO professional (or even just the marketing manager who cares about SEO!) do to rally everyone to their cause?

Answer from Ruud Hein: Get real: nobody gives a … nobody cares about what you do. When’s the last time you were super concerned with or fascinated by what a co-worker does or is trying to achieve? At least half of the people you deal with are their because they have to make a living; if they win the lottery tomorrow they’re going to pursue their dreams and that job and your SEO stuff is not it.

So the trick, “trick” rather, the way in is to figure out how you can help them. What can you help them accomplish? How can you make them look better? How can you lighten their load? What’s in it for them and how can you deliver it to them.

Connect with Ruud Hein on Facebook, Twitter, LinkedIn, and Google+.


This non-paid interview is designed to give the Brick Marketing audience insights and different perspectives of SEO, link building, social media and web marketing. Past expert interviews include: Ann Handley, Eric Ward, Mike Moran, Andy Beal, and Jordan Kasteler to name a few.

If you would like to be interviewed by the Brick Marketing team please contact Brick Marketing here:

Categorized in:

Like what you've read? Please share this article

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Brick Marketing is levels above all integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Love working with the team at Brick Marketing!"

“Love working with the team at Brick Marketing! They are always available to answer my questions and assist with any concerns. I am very impressed with their thoroughness and ability to stay organized. Their passion and energy is always shown during conversations on our account.”

– Corey Savage, CEO, Suncoast Identification Solutions, LLC

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing |

"focused on getting you results"

“Brick Marketing is a no nonsense SEO company focused on getting you results. I really appreciate their patience, insight and going the extra mile to help Gold Lasso better understand the intricacies of the SEO discpline and how we can be more successful with our SEO programs. I would recommend Brick Marketing to any of my clients.”

– Elie Ashery, CEO Gold Lasso

"raised our SEO efforts to a new level"

“When we began searching for an SEO service provider, our team had a limited understanding of what SEO entailed. After interviewing other SEO companies, it was clear from speaking with Nick that Brick Marketing does more than add keywords to your web content. By examining our tradeshow presence, blogging practices and online directory listings, Nick & Danielle have helped us work through company- and industry -specific obstacles to raise our SEO efforts to a new level. Keeping up with algorithm changes and industry trends, Brick Marketing is the perfect partner to ensure your SEO practices continue to be both white hat and impactful.”

– Catie Moyer, Copywriter Charles River Laboratories International, Inc.

"Brick Marketing has gotten me results"

“I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I don’t need to read them. I already know what he does is extremely effective because of all the web requests I get, phone calls from customers when they see their page come up on the first page of Google! I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I don’t have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an SEO company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.”

– Alan Cline, 1-800-PLUMBING

"professional, timely, thorough"

“After searching extensively for a firm to aid in ramping up our Social Media efforts we choose Brick Marketing and have never looked back – plus, enlisted their services for SEO and SEM. Nick Stamoulis and his Brick Marketing team are professional, timely, thorough and take the time to work through and explain each task step by step. In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. We feel they are not just a consultant, but an integral part of our team.”

– Jodi Murphy Director of Marketing, SportsSignup

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick,

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"highly recommend working with the team at Brick Marketing for any website design, SEO or content writing services!"

“We engaged Brick Marketing for help with redesigning our website, SEO and blog writing services.  The team at Brick Marketing took the time to meet with my team and I to review our goals and designed a custom solution that worked well for our business.  They took the time to understand our business and did thorough research on our industry which resulted in quality content for our new website.  We also receive well written, informative blog posts that we are proud to post to our site each week.  Our website was also completely redesigned with a clean, responsive design that helps customers navigate our services with ease from any device.  Brick Marketing made the entire process from start to finish extremely easy.  They took the time to explain each service, and how they would help our business.  I highly recommend working with the team at Brick Marketing for any website design, SEO or content writing services!”

–Nick Underwood, President, Privo IT

"helped propel us forward organically"

“We implemented all the valuable suggestions and together we definitely saw amazing results over time. Other SEO companies may leave you in the dark but Brick Marketing kept us in the loop during the entire time, educating us about ALL the strategies being used that helped propel us forward organically.”

– Maura Statman, Everyone Loves Buttons Inc. ®

"We’ve seen unbelievable success & owe much of our online lead generation to Brick Marketing’s efforts"

“I didn’t realize how much we were missing from not having an online presence until I started working with the SEO firm Brick Marketing. The Brick Marketing team took the time to guide us through the SEO process and helped bring our company into the online world. We’ve seen unbelievable success with our new website & owe much of our online lead generation to Brick Marketing’s efforts.”

– George Athanasiadis, CEO, Somerset Industries

"Brick Marketing is simply the best."

“After struggling for years to find the right SEO firm, it was a breath of fresh air to discover Brick Marketing. On my initial call with Brick Marketing President, Nick Stamoulis, it was immediately obvious that he genuinely cared about helping our company, not just bringing another client on board. Since then, their SEO work with us has been fabulous. Our dedicated SEO Specialist, alwyas takes the time to explain every step of their efforts (and do so in a way that doesn’t leave me buried in a sea of SEO jargon). In addition to SEO, we also chose Brick Marketing to handle our website migration to WordPress, and once again, couldn’t have been happier with our decision to do so. The Brick Marketing team made the process easy and painless, and made many helpful suggestions to improve our website that we would have never thought of on our own. Brick Marketing is simply the best.”

– Kristen M. Steele, Director of Marketing & Public Relations Bookmasters

"increased our search engine traffic"

“We engaged Brick Marketing for SEO related activities for our website and they did a fantastic job in assessing our website and finding out what was needed to optimize content and improve search engine traffic. In a short span, they improved the quality of in-bound links and increased our search engine traffic by over 100%. Additionally, they also trained our team in SEO techniques and kept us up to date with the changes brought in by Penguin/Panda updates. I highly recommend Brick Marketing for any SEO related projects.”

– Navdeep Sidhu, Director – B2B Product Marketing

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"I couldn’t give a stronger recommendation; they are simply great!"

“When we came to Brick Marketing initially, we had a small subset of challenges we didn’t have the bandwidth to tackle in house. Our idea was simply to send out the work and be done with it. A one-shot deal. What we found mid way into the first project, was that Nick Stamoulis and Brick Marketing had a depth of understanding and approach to solving our Search Engine Marketing problems that we had not considered; solutions that dramatically improved our search engine ranking position on terms and improved the overall size of our index listing (by more than 25% in the first two months). In short order we expanded our horizons and enlisted his talents to take on refining and improving ROI on our rather expensive Pay Per Click campaigns, as well as having him consult on microsite projects and blogs. Nick Stamoulis of Brick Marketing helped us understand what works and why, and helping us maintain our dominant position in the SERPs, despite the markets constant resetting and ever-changing drama. I could not have gotten through this year without Brick Marketing’s assistance and advice. I couldn’t give a stronger recommendation; they are simply great!”

– Connie Childrey, DataDirect Technologies

"great job with our SEO program"

“The SEO team at Brick Marketing have done a great job with our SEO program. Our overall website visitors are up and we’re seeing traffic for keywords that a year ago weren’t even on our radar. They’ve always been willing to provide valuable input for any project we were working on and recently helped the company launch a brand new website, ensuring that our SEO efforts and value stayed intact.”

– Trish Voskovitch, Sr. Manager, Marketing Programs Enkata

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. /

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing has increased our Google traffic by 315.43%"

“Great Results, Responsive Team, Ethical Strategies: The Brick Marketing team has become an invaluable extension of our marketing team, and one that has delivered steady growth from the get-go. The results speak for themselves – over the last two years, Brick Marketing has helped increase our Google traffic by 315.43%. From the solid SEO foundation Brick Marketing built for GrowthForce during our initial onboarding, to our ongoing daily/weekly tasks and our monthly analytics and check in calls, our Brick team keeps us on track and up to date. They take the headache out of SEO so we don’t ever have to spend time in the weeds learning about the latest rules or SEO challenges, and they are quick to answer any of our questions.”

– Kelly Boros, Marketing & Communications Manager GrowthForce

"I would recommend Brick Marketing to anyone looking to enhance their online business"

“I have been very pleased with the responsiveness, diligent work efforts and creative ideas Brick Marketing has shown me since we started our organic SEO optimization campaign. My account executive has provided great support and has written relevant and timely articles for our website blog. Her willingness to go above and beyond to achieve the best possible results is very evident. I would recommend Brick Marketing to anyone looking to enhance their online business profile.”

– John V. Donovan, Director of Leasing & Marketing, Devionshire

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"delivered a 59% increase in our organic web traffic"

“Initially, when we sought out assistance in SEO, we felt the Brick Marketing SEO offering may be too robust for the needs of our website. In hindsight, I am very glad that we decided their SEO services were worth the investment as they have proved to be an extremely valuable partner. Their tremendous expertise in b2b SEO practices and content strategy has already delivered a 59% increase in our organic web traffic. Brick Marketing has worked in close collaboration with our marketing team, tailoring their efforts to our specific needs as an FDA regulated company to ensure we are putting forward the highest quality content. I look forward to continuing our partnership with the Brick Marketing team to surpass our SEO goals!”

– Brett Prince, Vice President of Marketing Corindus Vascular Robotics

"Our web traffic overall has risen more than 30%"

“Silvon Software teamed up with Brick Marketing to deploy an SEO strategy that would generate greater visibility for our company within a highly competitive market and drive more prospects to our website as a result. This has included website optimization based on a well thought out keyword strategy, launch of a corporate blog, and the promotion of Silvon content via industry forums and numerous social media sites. In just a few months, Brick Marketing’s efforts has Silvon showing up higher in organic searches. Our web traffic overall has risen more than 30% and continues to grow. We’re seeing consistent month-to-month growth in the amount of organic traffic coming from Google. And, our referral traffic from LinkedIn has been phenomenal — with initial increases as high as 468%! We couldn’t be more pleased with the results that Brick Marketing has achieved so far and highly recommend them as a strategic marketing partner that knows how to put SEO best-practices to work for its clients.”

– Pat Hennel Director, Global Marketing Services, Silvon Software, Inc.

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing helped us meet our goals"

“We turned to Brick Marketing to assist in driving traffic to our website and we weren’t disappointed. The flexible approach of the SEO firm Brick Marketing helped us meet our goals, drive traffic to our website, and increase the number of calls we received regarding our services. Thank you!”

– Ken Burt, Marketing Manager Affiliated Physicians

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick’s SEO strategy has leveled the playing field"

“Brick Marketing’s well researched SEO strategy has provided Fishman Corporation with visibility and excellent leads over the past year. Fishman Corporation competes in a niche industrial segment that has been dominated by one corporate conglomerate for 50 years; we were specifically looking for a Marketing partner that understood how to leverage SEO and social media to gain us visibility. We wanted to compete on the same level as the corporate giant. Brick Marketing has done this for us. We routinely show up high in organic searches, our web traffic has doubled and the leads that come in are well targeted. Brick’s SEO strategy has leveled the playing field; now the Davids’ can be as visible as the Goliaiths.”

– Scott Beebe President, Fishman Corporation

"our goal for better presence on the internet has been achieved!"

“I had worked with at least three other SEO companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of SEO. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!”

– Peter Feinmann, Feinmann, Inc.

"the number of leads generated since partnering with Brick Marketing has increased"

“At Eliassen Group, a key goal of our website is to generate client and candidate leads, which can get a bit complex, given that we’re in multiple lines of business. Members of the Brick Marketing were instrumental in developing SEO strategies for each line of business, and perfectly understood the nuances and subtleties of each of them, developing a set of keywords that they seamlessly placed into our copy, which had been developed using a series of personas. The monthly reporting provided to us clearly reflects tremendous progress since inception, and the number of leads generated since partnering with Brick Marketing has increased materially! We can’t be more appreciative of their personal commitment to us and our success, and “hands on” management of our account. We trust them implicitly, and know that they keep our best interests in mind when managing our account.”

– Tom Hart, Chief Operating Officer Eliassen Group

"our website's manual penalty action was successfully revoked"

“Brick Marketing impressed us from the get-go with their enthusiasm, know-how and commitment to upstanding SEO techniques. They were communicative, responsive and transparent throughout, detailing an extensive game plan and delivering on every count. Thanks to effective collaboration and their meticulous methodology, our website’s manual penalty action was successfully revoked.”

– Laura J Lowe, Marketing Manager EMDAT

"Brick Marketing uses an ethical, strategic approach to SEO"

“We have worked with a few other SEO firms and consultants in the past, but, by far,
Brick Marketing has been our best experience. They are very knowledgeable about the search engine landscape, and help us respond to what seem like constant changes to the algorithms. They have helped our company correct some of the issues created by prior SEO firms, both in terms of on-site optimization and off-site programs. I appreciate the fact that Brick Marketing uses an ethical, strategic approach to SEO that creates a solid, lasting foundation for the future. They are reliable, responsive, and the quality of their deliverables is top-notch. We are happy we chose to work with them, and I would recommend them to anyone looking to engage a new SEO firm.”

– Bob Bennett, Owner/Manager Bennett Awards

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: