Writing by Brick Marketing in SEO
It’s that time of year again. People are vowing to go to the gym more, eat less, spend more time with the kids, learn to cook, etc. etc. As an SEO client or a potential client it’s a good year to look at how the program is progressing and make a few resolutions of your own that will help improve your SEO efforts.
Here are some New Year’s Resolutions for SEO Clients:
“I will be a team player.”
The relationship between an SEO client and an agency should be viewed as a partnership. A client can’t sign a contract and then check in whenever they feel like it. There needs to be open communication between the two parties throughout the campaign. Each client handles this differently and check ins can be via email or a scheduled phone call once a month, but the bottom line is that the dialogue needs to happen. An SEO company will never know everything about the client’s business, so it’s up to the client to provide them with the information that is needed and keep the SEO agency in the loop regarding changes in the business.
“I will provide content.”
Content is a huge part of SEO. Without content there is nothing to optimize and nothing to rank in the search engines. Web content should be much more than just the business website. In order to build links and improve visibility it’s important to develop “real estate” across the web in a variety of locations. This content can include blog posts, blog comments, social media posts, articles, press releases, and videos. Obviously this content isn’t going to be created on its own. An SEO client has a few options. They can have an in house writer create the content and the SEO agency will submit it to appropriate websites or they can outsource the work to a content writer. Either way, it needs to get done or an SEO campaign won’t be able to get to the next level.
“I will implement changes.”
The first phase of an SEO campaign is on site optimization. Once keywords have been approved, content recommendations will be made for every page of the site that incorporate these keywords that will drive traffic. Ideally, on site optimization is completed before the link building phase of the campaign begins. Once content changes have been reviewed and approved, they should be implemented as quickly as possible in order to get the SEO campaign going. What’s the point of hiring an SEO company and spending money if you aren’t going to implement the changes that they suggest?