Select Relevant and Attainable Keywords for SEO

Written by Nick Stamoulis

At the foundation of an SEO campaign are the keywords that are selected. Selected keywords are incorporated into every piece of content that is produced on behalf of an SEO campaign and an overall online marketing campaign. It starts with the content on the actual business website, but that is just the tip of the iceberg. In order to build relevant inbound links and generate website traffic it’s necessary to create content such as guest blog posts, articles, press releases, blog comments, online profiles, and social media posts. In order to attain ranking in the search engines for specific keywords, it’s necessary to use these keywords naturally throughout each piece of content that is created. If the chosen keywords aren’t completely relevant or are too broad and competitive, you’ll find that you are getting the wrong traffic to your website or are getting very little traffic at all.

The SEO process begins with keyword research. Many website owners that choose to do some SEO on their own skip over this step. They think that they know their business so well that they know what keywords to target. The thing is, knowing the business so well can get in the way. Someone that is just starting their research probably won’t be using the keywords or phrases that the website owner had in mind, which is why research is essential.

For each page of the website, create a list of potential keywords or keywords that you’d like to target. Then, using a keyword tool (like the one that Google provides), plug these keywords in and see what kind of related keywords show up. This is where it’s important to be realistic. The list of keywords generated isn’t always 100% relevant and it’s up to you to pick the ones that are appropriate to your content.

The next thing to consider is the competitiveness of the keyword. For example, we are an SEO company. While it makes sense to target SEO company, SEO firm, and SEO agency, it doesn’t make sense to target the broad term “SEO”. People that search for “SEO” could be looking for lots of things other than a service provider. Maybe they just want to know what SEO means. In many industries, these broad keywords will be extremely difficult to rank for, especially if there are any big guys in your industry. For instance, if you operate an e-commerce site you will have difficulty competing with the likes of Amazon, Ebay, etc. They have such a giant trust factor that you’ll want to stay away from the keywords that they are ranking for.

Instead, focus on the long tail keywords that have less competition. If a broad keyword has more than 20 competitors (including the big guys), maybe a long tail keyword only has 6 or so competitors. If you operate a local business, remember that the localization of the keyword automatically makes it a long tail keyword. For example, if your law practice only serves a particular city, it doesn’t make sense to target “law firm”. Instead you will be targeting something much more specific like, “Boston MA personal injury law firm”.

Even with the best SEO campaign in place, unless you are a huge trusted website it can be difficult to rank for the broad keywords. Instead, go after niche (long tail) keywords to start. As your site becomes more trusted and your brand becomes more recognized, you may be able to add some broad keywords into the mix very gradually.

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: