Writing by Nick Stamoulis in SEO
Writing and distributing a newsworthy press release through a paid press release distribution service should be a part of your SEO strategy. Paid press releases allow links in the body of the release. If it gets picked up by reputable news sources, that can help grow your link portfolio and also generate traffic to your site. Press release distribution is also a great online reputation management tool because these press releases will rank in the search engines for a brand related search. There’s no guarantee that there won’t ever be any negative content posted about your business or brand on the web, and these press releases can help “bury” that negative content on the SERP (search engine results page).
The most important thing to remember about writing and distributing a press release is that the topic needs to be newsworthy. However, it doesn’t mean that it can only be groundbreaking news like a big merger with another company. Really, anything “new” can be newsworthy if it’s spun the right way and written well. If you think that there’s nothing going on in your business that is worthy of a press release, there’s a good chance that you are wrong.
Here are some potential press release topics that may inspire you:
Adding a new product/service
Most companies evolve over time. Some products or services may become irrelevant while others are added. If your business is offering a new product or service, it’s important to promote it and submitting a press release is one way to do it.
No matter what department they are hired in, a new employee can help boost your SEO efforts. Write a press release that includes information about the new employee and what they will be doing for your business. It also provides an opportunity to shed some light on your company and how it operates.
Sponsoring an event is a great way to gain exposure among target audience members. If the event is offline, which is probably the case, it’s important to leverage that and turn it into an online marketing gain as well. In addition to submitting a press release, write a blog post about the event (if you have a blog).
Opening a new office
Is your company growing and you need to expand to accommodate employees? Or maybe you are simply moving to a new location from an old one. It may not be exciting, but it’s certainly newsworthy.
Won an award
This should be an obvious one. If you won an award, you should want to let people know about it! As the press release ranks for branded search over time it will be great for people to see that you’ve won an award that proves what a great business you are.
Releasing new content
Content marketing is crucial today, especially in the B2B realm. If you’ve just released a helpful white paper or eBook, that’s news. Or maybe you are updating your website and adding some additional functionality. It may not be interesting to everyone but it still counts as being newsworthy.