Writing by Brick Marketing in Online Video Marketing
Video hosting sites like YouTube have made it easy to upload and share your videos online. Why not implement video into your marketing strategy? While bringing a bit of the traditional TV advertising aspect to the web, producing a video provides an opportunity to give a face and voice to your company. If done correctly, it can make you come across as more relatable and human.
Like any other form of marketing communication, content is key. Any video that you decide to produce should have a purpose, even if it is just a tour of your company or a client testimonial. It doesn’t have to be anything outlandish or fancy; all you really need is a camcorder, some simple editing software, time, and an employee or two willing to help out.
Be sure to make your videos interesting, but simple and to the point. People will quickly click away from the video if there doesn’t seem to be any reason to watch it from the get go. Don’t be too long. People don’t want to spend too much time watching your video and the point of the video is really to leave your audience wanting more. The goal is for them to take some sort of action like give you a call or sign up for your newsletter after watching the video.
Once you’ve created your video make sure that it’s visible. What’s the point of making a video if nobody knows that it exists? Put it somewhere that’s visible on your website, like the homepage, and be sure to promote it. Share it on your Facebook wall and blog. You can also use social media to endorse your video before it is released by posting comments like, “Our video on *fill in the blank* will be posted on Friday! Don’t miss it!”
Have fun with the process of creating and uploading a video. It can be a great way to get your message across, but remember, just because you have a few videos on your site (don’t overdo it!) it doesn’t mean that everyone is going to watch them. Some people still prefer to browse through a website and read your content to find the information that they are looking for. A video doesn’t replace all of the other elements of a well optimized site!