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What’s New in SEO for April 10, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Search quality highlights: 50 changes for March Google’s latest installment of search quality highlights, with another 50 changes in March. Going global in search of great art Google announced a major expansion of the Google Art Project. From now on, with a few simple clicks of a finger, art lovers around the world will be able to discover not just paintings, but also sculpture, street art and photographs from 151 museums in 40 countries. WHAT'S NEW THIS WEEK WITH BING: Global Bing Video Updates Rolling Out Bing is rolling out a number of improvements to Bing Video that make it easier to scan, explore, and discover videos. So there you have it, the latest news in search from CLICK HERE TO READ MORE...

H Tags are Headlines for Your Site – SEO Video Tip

Writing by Brick Marketing in SEO

One of the many things that needs to be optimized during the onsite SEO process are your site's H tags. Think of these tags like the headlines and subheaders of your site, breaking up the content and creating a better user experience for your visitors. Watch this week's SEO video lesson here! For more onsite SEO tips and lessons from Nick Stamoulis, check out the Brick Marketing onsite SEO video lesson CLICK HERE TO READ MORE...

Google Went SEO Update Crazy

Writing by Nick Stamoulis in Search Engines

I’ve been working in the Internet marketing and SEO industries for nearly 13 years, and March 2012 has got to be one of the most active months for Google updates that I’ve ever seen. We are used to hearing about a few updates (usually small ones) every month. A game changer (like the Google Panda update or Google+) comes around every now again and shakes up the SEO industry for a few months while site owners scramble to make sense of the “new order.” (In my opinion, as long as you stick to white hat SEO these Google updates shouldn’t CLICK HERE TO READ MORE...

Build Your Brand by Guest Blogging

Writing by Brick Marketing in Content Marketing

Long before Facebook and Twitter came along, individuals and businesses set up blogs to share information and participate in conversations with one another. For business, it was a great way to establish a brand identity and voice. Since the search engines rank pages based on content, blogging was a great way to build a link portfolio and improve the chances of being found in the search engines. Blogging can be a challenge, but if it’s done properly, the rewards over time have been well documented. Sharing content on your own blog on a regular basis should CLICK HERE TO READ MORE...

Duplicate Content on Multinational Websites

Writing by Nick Stamoulis in SEO

In a perfect SEO world, a multinational corporation would have unique websites on separate URLs with unique content for each country they operate in. Each site would then be submitted to the Google server for that country (google.com vs. google.co.uk) so the pages wouldn’t be competing against each other in the wrong market for the same keywords. But we don’t live in a perfect SEO world, and for many corporate sites an undertaking like this is nearly impossible. Many international sites will create regional sites (mysite.com, mysite.com/it, mysite.com/fr) written in the national language to help target the appropriate audience. However, CLICK HERE TO READ MORE...

How a Business Blog Can Hurt Your Marketing

Writing by Brick Marketing in Content Marketing

A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business blog is a great place to share content because it is your owned web property. This means that you make the rules. You can publish whatever you want, whenever you want. A business blog also has SEO benefits too, since the search engines like CLICK HERE TO READ MORE...

The Small Business SEO Process

Writing by Brick Marketing in SEO

Due to time and budget limitations, small businesses are typically slower to get involved in online marketing. They may be comfortable with the success that has been achieved from referrals, word of mouth, or traditional marketing practices like direct mail, flyers, coupons, ads, etc. However, even small business owners have to agree that the Internet is where we live our lives today. People turn to the Internet, and more specifically, to the search engines to find just about anything and everything. This means that no matter how small your business is, what you offer, or where you are located, people CLICK HERE TO READ MORE...

Blog Posts to Read for April 4, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! FuseMail Email Hosting Has Major Service Issues Starting on April 1st, Fusemail suffered a data center outage which affected thousands of customers. It took more than 24 hours to get the email service up and running, which frustrated all of its users. CLICK HERE TO READ MORE AdWords Ad Extensions: Location Extensions AdWords Ad Extensions Location Extensions allows advertisers to CLICK HERE TO READ MORE...

Moving to a New Website Domain? Remember These Tips!

Writing by Nick Stamoulis in Internet Marketing

If you are moving to a new website domain anytime soon, you want to make sure the transition goes as smoothly as possible. Even small bumps in the road can have a major impact on the performance of your website and online business. Here are 6 things to keep in mind while moving to a new domain: 1. Schedule move for off-peak hours. The last thing you want to do is have your site unavailable when people are trying to visit it. Never schedule any major updates or domain moves during your peak hours. For some businesses this might be 9-5 M-F, CLICK HERE TO READ MORE...

Save SEO Efforts with a 301 Redirect

Writing by Brick Marketing in SEO

There’s a lot that goes into a website redesign and many reasons to do it. A business website redesign may be necessary in order to keep the site looking “fresh” or if the company has undergone a large rebranding effort. There’s certainly nothing wrong with wanting to change your website, but there is one important thing to keep in mind from an SEO perspective- don’t forget the 301 redirect! In some cases, it may be possible to maintain the URL structure of a new website, but if the content is changing it often makes sense to change the URL CLICK HERE TO READ MORE...

SEO Requires a Monetary Commitment

Writing by Brick Marketing in SEO

When it comes to implementing an SEO campaign, website owners have options. They can do it completely by themselves using free resources online, they can use SEO software, seek advice from a consultant, or outsource the work to an SEO company. What some don’t understand is that in order to do SEO well, you have to make a monetary commitment to it. “What if I decide to do it on my own?” you ask. Well, then you are spending time. As they say, time is money. Nobody has unlimited time which means that the time CLICK HERE TO READ MORE...