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Stop Stressing Over Your Social Connections – SEO Video Lesson

Writing by Brick Marketing in Social Media


Too often site owners are overly focused on getting more Facebook fans, Twitter followers and other social connections. It doesn't matter how many social connections your brand has if they aren't the right kind of audience. A small group of brand ambassadors is going to be much more valuable in the long run than a bunch of random followers. Watch this week's SEO video lesson from Nick Stamoulis here! For more social media marketing lessons from Nick Stamoulis, check out the Brick Marketing social media marketing video lesson CLICK HERE TO READ MORE...

Is Your Onsite SEO Under Optimized?

Writing by Nick Stamoulis in SEO


There has been plenty of buzz in the last few weeks about Google’s over optimization penalty (the Penguin update), leaving many site owners scrambling to figure out if their site was penalized (or might be in the future) for doing “too much SEO*.” Let me point out, there is a pretty clear line between white hat onsite SEO and over optimizing a site. Over optimization includes things like keyword stuffing, aggressive exact-match anchor text, cloaking, content spam and spun articles. A white hat onsite SEO strategy would never include any of those things. *It’s important to mention that Google’s CLICK HERE TO READ MORE...

Search Just Got Even More Social

Writing by Brick Marketing in Search Engines


If you’ve been paying attention to SEO trends at all in the last couple of years you should know that social media is no longer just a branding or customer service tool for business. A social media presence can improve SEO efforts. Both Google and Bing incorporate social signals into their search engine algorithm. However, Bing is now taking social search one step further. Last week Bing launched “the new Bing” and one noteworthy feature is the addition of a dedicated “social sidebar” that will appear on a search results page. If you’re logged into Facebook and CLICK HERE TO READ MORE...

How to Scrub a Keyword List

Writing by Nick Stamoulis in Keyword Research


Best practice dictates that site owners should only target 2-5 keywords on any one page of content on their site. Considering there could be 100s of keywords and keyword variations that could potentially be used to optimize your site, narrowing it down to 2-5 is not easy or quick task. I’ve found that most website owners fall into two camps when it comes to keyword research and keyword selection—they either don’t care at all and just pick their keywords out of thin air based on what they think is a good fit, or they spend weeks agonizing over every keyword, CLICK HERE TO READ MORE...

Social Followers Don’t Mean Sales

Writing by Brick Marketing in Social Media


Social media is an important place to be for marketers today. After all, millions of people are visiting social sites on a daily basis and marketing is all about being where the people (target audience members) are. However, many marketers are measuring their social success the wrong way. Social media marketers sometimes become so consumed with the wrong kinds of numbers. They are worried about their number of followers instead of being worried about what actually matters. 10,000 followers may be impressive on the surface- but how engaged are they with your brand? Are they even CLICK HERE TO READ MORE...

How Often Should I Check Analytics?

Writing by Brick Marketing in Internet Marketing


Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it. That’s why it’s necessary to set up a Google Analytics account. Google Analytics is a free tool that can provide website owners with a wealth of information including entrance keywords for every page of content, pages viewed, sources of visitors, time spent on the site, bounce rate, and more. This information can be CLICK HERE TO READ MORE...

Blog Posts to Read for May 17, 2012

Writing by Brick Marketing in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Google’s Dynamic Enhancements Enhanced sitelinks and dynamic search ads are intended to drive more people to an advertiser’s site, but they also steer traffic away from the natural results and limit the marketer’s control over messaging. CLICK HERE TO READ MORE Does Remarketing Make You a Creepy Stalker? Remarketing can be an effective way to get more conversions out of your web CLICK HERE TO READ MORE...

SEO Tips for an E-Commerce Site With Changing Inventory

Writing by Brick Marketing in SEO


Unlike an informational or lead generation business website, an e-commerce website can have thousands and thousands of pages. Product inventory is typically always changing and a product that may have been available yesterday, is no longer available today. What makes this situation tough from an e-commerce SEO perspective is that the search engines aren’t indexing a website every day which means that a visitor may click on a product page only to appear at a 404 error page or a “product not found” page because the search engine hasn’t yet realized that the page no longer exists. An CLICK HERE TO READ MORE...

4 SEO Items to NOT Check Daily

Writing by Nick Stamoulis in SEO


It’s important that site owners keep an eye on various items during their SEO campaign. You need to know how well your keywords are performing (how much traffic are they driving?), what visitors are doing once they arrive on your, how well is traffic converting and so forth. These SEO items will help you identify any trends that could be influencing the success of your SEO campaign, as well as where the best opportunities for growth are. But there are 4 SEO items that site owners could stand to worry a little less about. Checking these things daily is only CLICK HERE TO READ MORE...

The Right Way to Use Forums for Link Building

Writing by Brick Marketing in Link Building


Link building is an important part of SEO because inbound links pointing to your website are what establish search engine trust over time. One of the most important things to remember when building links to your site is that the search engines want to see a diverse portfolio of links. If all of your links are from directories or guest blog posts, it’s important to branch out and create links in other ways too. Online forums are a great way to gain exposure and build links, but there is a right way to do it and CLICK HERE TO READ MORE...

What’s New in SEO for May 15, 2012

Writing by Brick Marketing in SEO News


We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google+: a mobile app with sense and soul Google is embracing the sensor-rich smartphone and transforming Google+ into something more intimate, and more expressive. A Google guide to summer vacation Google shares tips to make planning, traveling and sharing your summer adventures a bit easier. WHAT'S NEW THIS WEEK WITH BING: Introducing the New Bing: Spend Less Time Searching, More Time Doing Over the coming weeks, Bing will be introducing CLICK HERE TO READ MORE...