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How to Structure an SEO Campaign

Writing by Brick Marketing in SEO

If you’re a website owner that’s new to the SEO game it can be overwhelming. Keywords, meta tags, links, content, blog posts, search engine algorithms, social media, URL structure, sitemaps, analytics- what does it all mean, and where should you start? Whether you own a small business/website or a large one, follow this process for the best results: Step 1- Build Website Content The first step to finding success with SEO is to develop a strong website that has lots of good content that is beneficial to target audience members. Focus on their needs first, without worrying about SEO. Once you’re confident that your content will keep the attention of website visitors and get them to convert and is worthy of putting in the SEO effort, you can then get started with optimizing it for search. Step 2- Keyword Research The keyword research process can take some CLICK HERE TO READ MORE...

You Don’t Own Your Social Profiles

Writing by Nick Stamoulis in Social Media

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your audience is always hanging out on social networks? While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can’t rely on their social profiles to keep their online brand alive. The main reason—you don’t really own your social profiles. Think of Facebook CLICK HERE TO READ MORE...

3 Important Ways B2Bs Should Use Social Media

Writing by Brick Marketing in B2B SEO Marketing

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They see it more as a B2C way to market. Well, that’s just not true! B2Bs can experience success in social media too; they just need to better understand how to leverage the medium. Here are 3 important ways to do so: To Boost Traditional Marketing Efforts In the CLICK HERE TO READ MORE...

Give Links to Get Links

Writing by Brick Marketing in Link Building

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of an inbound linking strategy too. Confusing? Let’s explain. As gigantic as the web is, if you think about it, it can really be broken up into separate communities or niches. Each business is part of a community with other individuals and businesses that are in CLICK HERE TO READ MORE...

Blog Posts to Read for April 19, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Become a Better Writer No matter your role in the corporate (or entrepreneurial) jungle, writing well is not an option—it’s a requirement. CLICK HERE TO READ MORE The 9 Lives of a Social Media CXO Even if you’re not the only person running your social media program, you still need to account for the various roles and “CXO’s” of social. CLICK HERE TO READ MORE...

4 Ways to Identify a Good SEO Firm

Writing by Nick Stamoulis in SEO

If you are looking to hire an SEO firm, you want to make sure you find the right company for your business and online goals. There is no shortage of SEO companies (large and small), consultants, gurus, experts and specialists eager to become your SEO partner—but how can you tell if one SEO company is better than the other? How do you identify the good, the bad and the ugly when it comes to SEO firms? Here are 4 ways you can tell if you’ve found a good SEO firm: 1. Can you find them in the search engines? This is kind of CLICK HERE TO READ MORE...

Optimize Internal Brand Pages for Search

Writing by Brick Marketing in SEO

There’s no doubt that SEO is a complex, time consuming process. SEO best practice is that every page of a website should be optimized. This is something that many website owners don’t get right. They concentrate their SEO efforts on the “most important” pages that are most likely to convert. While it’s understandable that those pages should receive more attention and be the focus of link building efforts, it’s important to remember that EVERY page of your site is important. Any single page of your site has the potential to be a visitor entry point CLICK HERE TO READ MORE...

Improve Blog Traffic from Your Target Audience

Writing by Brick Marketing in Content Marketing

It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and to convert by becoming a lead or making a purchase. You want your blog traffic to consist of target audience members. Here are 3 ways to get more relevant traffic to your business blog: Keep Content Focused A business blog should be CLICK HERE TO READ MORE...

What’s New in SEO for April 17, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Toward a simpler, more beautiful Google Google has introduced a more functional and flexible version of Google+. Celebrating six students receiving the AP-Google Journalism & Technology Scholarship Google announces 6 scholarship winners who will each be receiving $20,000 to pursue degrees that lie at the intersection of journalism, computer science and new media. WHAT'S NEW THIS WEEK WITH BING: Start Doing More to Stop Bullying Bing has formed a partnership CLICK HERE TO READ MORE...

Black Hat SEO Tactic to Avoid: Duplicate Content

Writing by Nick Stamoulis in SEO

Google is quick to point out that “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.” However, the algorithm is far from perfect, no matter how many tweaks Google’s engineers are making, and you don’t want to risk your site getting penalized for duplicate content, even if it wasn’t malicious. Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site: Use 301s: One of the most CLICK HERE TO READ MORE...

Incorporate SEO into a Website Redesign

Writing by Brick Marketing in SEO

A website redesign is recommended every 3-5 years or so, or even less depending on the industry and competitive environment online. It’s important to keep things fresh! The look and feel of a business website tells a lot to prospective customers or clients. If the site looks outdated, it will be assumed that your business practices are outdated along with it. Whether you have invested in SEO in the past or not, there is no better time to begin on site SEO or revisit it than when you redesign or re-launch your website. Here’s CLICK HERE TO READ MORE...