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Blog Posts to Read for May 3, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Is Negative SEO? The Rise of Competitive Google Bombing Negative SEO is the practice of trying to destroy your competitors’ rankings in the SERPs. CLICK HERE TO READ MORE Study: 60% of Websites Missing Vital Contact Information How are you supposed to get new customers if they have no way of contacting you? CLICK HERE TO READ MORE How to create an editorial calendar This post de-complicates the “editorial calendar” with three steps to creating one that serves both you and your content development team. CLICK HERE TO READ MORE Meta Description Tags – Billboarding Your Site on SERPS A good description tag inspires and engages the reader, it is your virtual billboard CLICK HERE TO READ MORE...

Use Broad Keywords to Start Keyword Research – SEO Video Tip

Writing by Brick Marketing in Keyword Research

When you start conducting keyword research, it's important to use broad keywords as a starting point. If you niche it down too soon, you run the risk of not coming up with enough variations that people actually search for. Using broad keywords to conduct your keyword research at the beginning will help you find keyword variations you never even thought of using! Watch this week's SEO video lesson here! For more keyword research lessons from Nick Stamoulis, check out the Brick Marketing keyword research video lesson CLICK HERE TO READ MORE...

Ways to Ruin the User Experience on Your Site

Writing by Nick Stamoulis in Inbound Marketing

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Here are 5 ways your site might be ruining the user experience for your visitors: 1. No contact information. While having a “Contact Us” form is great, you really should list your full address, phone number, fax number and company email address. Make sure your “Contact Us” page is easy to find—you don’t want to make it CLICK HERE TO READ MORE...

5 Blog Commenting Tips for Link Building

Writing by Brick Marketing in Link Building

It’s important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry. Blog commenting etiquette 101 tells you that you need to take the time to actually read the post and submit a worthwhile comment, but in CLICK HERE TO READ MORE...

Google Autocomplete Feature for Online Marketing

Writing by Brick Marketing in Internet Marketing

If you are a frequent user of Google search (who isn’t?) you’ve noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature. According to Google these search suggestions or predicted queries “are algorithmically determined based on a number of purely algorithmic factors (including popularity of search terms) without human intervention. The autocomplete data is updated frequently to offer fresh and rising search queries”. To most search users this is a cool feature that maybe saves them 0.03 seconds worth of typing every time that they search. But CLICK HERE TO READ MORE...

What’s New in SEO for May 1, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Another step to reward high-quality sites Google has launched an important algorithm change targeted at webspam. The change will decrease rankings for sites believed to be violating Google’s existing quality guidelines. Introducing Google Drive... yes, really Google has introduced Google Drive—a place where you can create, share, collaborate, and keep all of your stuff. WHAT'S NEW THIS WEEK WITH BING: Bing Bar 7.1 Rolling Out: Connect with Facebook CLICK HERE TO READ MORE...

Roundup Blog Posts Help Your Content Marketing

Writing by Nick Stamoulis in Content Marketing

First off, what exactly is a “roundup” blog post? A roundup blog post is when you take a group of articles/white papers/blogs that you DIDN’T write and do a short little recap about each with links to the original source. Here on the Brick Blog, we publish two roundup blog posts each week—one is related to SEO news (and we just share the latest updates from the search engines) and the other is some of the best SEO blogs we’ve read recently. So why write roundup blog posts? Here are a few reasons: 1. It’s good “filler” content is you CLICK HERE TO READ MORE...

5 Tips to Keep Social Media Followers Happy

Writing by Brick Marketing in Social Media

Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this well, and end up losing followers. In order to avoid having this happen to you, be sure to do the following: Post Regularly Keep in mind that posting regularly is not the same as posting all of the time. You want to be active, but you also CLICK HERE TO READ MORE...

Understanding Social Media Timing

Writing by Nick Stamoulis in Social Media

When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following your company on Twitter, but they are also following 107 other brands/people. Their Twitter feed is constantly being updated with everyone’s latest tweet, pushing older tweets further and further down. Let’s say you tweet your daily blog post at 9 AM (social promotion is so important for content marketing!) but CLICK HERE TO READ MORE...

Set Up a Google Places Account Now

Writing by Brick Marketing in Search Engines

Is setting up a Google Places account something that you’ve been meaning to do, but just haven’t gotten around to yet? If so, you are missing out on lots of opportunities and you can’t waste any more time. It doesn’t take long to set up and verify a Google Places account, so you really have no excuse. Set up a Google Places account right now to start taking advantage of these benefits: Prominent SERP Presence It’s extremely difficult to get your website listed on the first page of a Google search result. However you can improve your chances CLICK HERE TO READ MORE...

Analyze Page Load Time for SEO Success

Writing by Brick Marketing in SEO

Like any service provider, the search engines want to provide a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly developed, search engine users will have a bad experience and seek alternative searching options. Obviously, the search engines can’t let this happen and have created complex algorithms that determine what sites are “worthy” of a high ranking. Numerous factors make up the search engine algorithm, one CLICK HERE TO READ MORE...