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How to Fix a Google SEO Penalty

Writing by Brick Marketing in SEO

Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin updates, penalties are more common. While 90% of penalties aren’t severe and the website owner might not even take notice, some penalties can really hit a website hard affecting its overall success. If you think that you’ve been penalized there are few things that you can do. First, be honest with yourself and how you’ve been approaching SEO and online marketing. Even if you know the difference between black hat and white hat SEO, it can be tempting to get a little gray hat from time to time. Gray hat SEO tactics, while not CLICK HERE TO READ MORE...

How To Improve Your Domain Authority

Writing by Brick Marketing in SEO

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how much of a factor it is compared to other signals, we do know that one of the things that the search engines consider is the authority (or power) of the domain of the website. Domain authority conveys trust to the search engines which is important because the search CLICK HERE TO READ MORE...

Blog Posts to Read for May 10, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Google+ Beats Facebook And Twitter When Helping Boost SEO Rankings Brands and businesses are starting to look at the effect that social media has on organic search results. CLICK HERE TO READ MORE 5 Ways to Turn Twitter into Your Most Powerful Social Media Tool New browser extensions help you create a much greater experience right inside Twitter.com. CLICK HERE CLICK HERE TO READ MORE...

Don’t Judge Your Social Success From One Update

Writing by Nick Stamoulis in Social Media

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve heard it from many site owners— “Well I posted this update to Facebook and nothing happened, so I don’t think social media marketing will work for my business.” When it comes to social success, you’ve got to remember that it’s not the CLICK HERE TO READ MORE...

Why the Meta Description Still Matters

Writing by Brick Marketing in SEO

Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. As time went on, the search engines began paying more attention to the actual website content. Today, the meta description may not be a ranking factor to the search engines, but that doesn’t mean that it should be ignored completely. SEO best practice is to conduct keyword research and then implement those keywords into the page content and meta tags naturally. OK, so if it’s not a ranking CLICK HERE TO READ MORE...

A High Bounce Rate Isn’t Always Bad

Writing by Brick Marketing in Internet Marketing

Many website owners that notice a high bounce rate in their analytics start to panic. A high bounce rate means that a website isn’t good, right? Not exactly. A website bounce rate is the rate at which a website visitor lands on a page of a website and then leaves (bounces) without visiting another page of the website. In many cases, the first webpage that a visitor lands on is the homepage, but not always. A bounce occurs when the visitor leaves the page for another website or when the session times out. Typically a session CLICK HERE TO READ MORE...

What’s New in SEO for May 8, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Search quality highlights: 52 changes for April Find a list of 52 Google search quality changes for the month of April. Get stuff done in the cloud. Go Google. Google has built cloud-based tools like Gmail, Google Calendar and Google Docs to help you connect and collaborate online with others more quickly and easily, without having to deal with the hassles and frustrations of installing and managing traditional software. WHAT'S CLICK HERE TO READ MORE...

Register Your Website for 10 Years – SEO Video Tip

Writing by Brick Marketing in Internet Marketing

When registering a new website, it's important that you register it for a ten year minimum, even if you aren't 100% sure you're going to be using it for the full 10 years. From an SEO standpoint, this tells the search engines that you are invested in the success of your website and this helps build search engine trust. From a business perspective, registering your website for 10 years means you don't have to worry about failing to renew your website's registration on time, which can be disastrous if missed. Watch this week's SEO video lesson from Nick Stamoulis here! For more CLICK HERE TO READ MORE...

Why Is Internal Linking Important?

Writing by Nick Stamoulis in Link Building

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order for those internal pages to effectively compete in the search results they need their own (albeit smaller) link portfolio and search engine trust. That’s where internal linking comes into play. When one site links to another, it passes along “link juice,” or a little bit of that first CLICK HERE TO READ MORE...

Keyword Selection Reminders

Writing by Brick Marketing in Keyword Research

Keyword research is an important part of an SEO campaign. Just guessing which keywords to target will result in a campaign that misses the mark, gets the wrong kind of traffic, and misses out on lots of good opportunities. Keyword research should be conducted for every page of the website using a keyword tool. A keyword tool will provide you with one hundred or more keywords that are related. Obviously, you aren’t going to use them all so the next step is keyword selection. When selecting keywords to target on your website, keep the CLICK HERE TO READ MORE...

Google Panda Update vs. Google Penguin Updates

Writing by Nick Stamoulis in Search Engines

The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering what the real differences between Panda and Penguin are. Here is a breakdown: Google Panda Update Overview: According to Google’s official blog post when Panda launched, This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites CLICK HERE TO READ MORE...