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The Right Way to Use Forums for Link Building

Writing by Brick Marketing in Link Building

Link building is an important part of SEO because inbound links pointing to your website are what establish search engine trust over time. One of the most important things to remember when building links to your site is that the search engines want to see a diverse portfolio of links. If all of your links are from directories or guest blog posts, it’s important to branch out and create links in other ways too. Online forums are a great way to gain exposure and build links, but there is a right way to do it and a wrong way. The wrong way to use forums for link building is to take a black hat approach that will eventually result in a search engine penalty. The black hat approach to using forums for link building is to find lots of low quality or irrelevant forums and simply CLICK HERE TO READ MORE...

What’s New in SEO for May 15, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google+: a mobile app with sense and soul Google is embracing the sensor-rich smartphone and transforming Google+ into something more intimate, and more expressive. A Google guide to summer vacation Google shares tips to make planning, traveling and sharing your summer adventures a bit easier. WHAT'S NEW THIS WEEK WITH BING: Introducing the New Bing: Spend Less Time Searching, More Time Doing Over the coming weeks, Bing will be introducing CLICK HERE TO READ MORE...

Brick Marketing Launches Small Business SEO Service

Writing by Brick Marketing in SEO

The team at Brick Marketing understands that many small business owners don’t have the budget to hire either an in-house SEO expert or a full service SEO company to manage their onsite SEO and link building campaigns. However, just because you don’t have the marketing budget to pay for SEO services on a monthly basis that doesn’t mean that you shouldn’t invest in SEO at all! To help small business owners that want to get their SEO off the ground and heading in the right direction, Brick Marketing has launched an affordable small business SEO solution for a onetime CLICK HERE TO READ MORE...

What is Natural Link Building? – SEO Video Lesson

Writing by Brick Marketing in Link Building

Natural links are inbound links that site owners didn't intentionally create as part of their link building campaign. Natural link building is a positive product of all the rest of the SEO and online marketing work that you do like social media marketing, online PR, content marketing and more. People find and link to your content because it's great content, not because you went out looking for links! Watch this week's SEO video lesson from Nick Stamoulis here! For more link building lessons from Nick Stamoulis, check out the Brick Marketing link building video lesson CLICK HERE TO READ MORE...

Repurpose B2B Content with a Content Recycling Campaign

Writing by Nick Stamoulis in B2B SEO Marketing

Most B2B marketers will agree that creating and maintaining a strong content marketing campaign is hard! Many companies more a lot of time and energy into producing one piece of great content, but once they have the finished product then they don’t fully leverage it! A B2B content recycling campaign (not to be confused with article spinning) can take that one piece of content and repurpose it across a variety of platforms so you get exponentially more value for your time. Here is what a B2B content recycling campaign might look like if you launched a new product: Product launch--new product page--online CLICK HERE TO READ MORE...

Expand Beyond Core Keywords to Improve Traffic

Writing by Brick Marketing in Keyword Research

When first getting started with an SEO campaign, it’s necessary to conduct keyword research for every page of the website. For a large website, this can be a very time consuming process. For a smaller website, it may not take as much time to complete but it’s still important to put the effort in. Keywords that are selected determine what kind of searchers you are attracting and the kind of traffic that will reach your website. Choosing the wrong keywords results in website visitors that are less likely to buy, fill out a lead form, CLICK HERE TO READ MORE...

When Business is Slow Don’t Give Up on SEO

Writing by Nick Stamoulis in SEO

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and they should just cut and run. While I can understand the need to tighten the marketing budget in the lean months (I’ve had to do it myself at times), SEO is not the place to do it! SEO is going to actually help carry your online business through the slow CLICK HERE TO READ MORE...

How to Fix a Google SEO Penalty

Writing by Brick Marketing in SEO

Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin updates, penalties are more common. While 90% of penalties aren’t severe and the website owner might not even take notice, some penalties can really hit a website hard affecting its overall success. If you think that you’ve been penalized there are few things that you CLICK HERE TO READ MORE...

How To Improve Your Domain Authority

Writing by Brick Marketing in SEO

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how much of a factor it is compared to other signals, we do know that one of the things that the search engines consider is the authority (or power) of the domain of the website. Domain authority conveys trust to the search engines which is important because the search CLICK HERE TO READ MORE...

Blog Posts to Read for May 10, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Google+ Beats Facebook And Twitter When Helping Boost SEO Rankings Brands and businesses are starting to look at the effect that social media has on organic search results. CLICK HERE TO READ MORE 5 Ways to Turn Twitter into Your Most Powerful Social Media Tool New browser extensions help you create a much greater experience right inside Twitter.com. CLICK HERE CLICK HERE TO READ MORE...

Don’t Judge Your Social Success From One Update

Writing by Nick Stamoulis in Social Media

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve heard it from many site owners— “Well I posted this update to Facebook and nothing happened, so I don’t think social media marketing will work for my business.” When it comes to social success, you’ve got to remember that it’s not the CLICK HERE TO READ MORE...