Need Help with Your Search Engine Optimization?  Contact SEO Services Firm, Brick Marketing!

Need SEO Help?

Call Toll Free: 877-295-0620
info@brickmarketing.com

Request an SEO Proposal

Black Hat SEO Tactic to Avoid: Duplicate Content

Writing by Nick Stamoulis in SEO


Google is quick to point out that “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.” However, the algorithm is far from perfect, no matter how many tweaks Google’s engineers are making, and you don’t want to risk your site getting penalized for duplicate content, even if it wasn’t malicious. Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site: Use 301s: One of the most common high-level SEO issues I see many sites have is that they have multiple homepages (usually mysite.com and mysite.com/index). This isn’t usually done in an attempt to trick the search engines, but rather a common byproduct of when the site was created. This is a negative for your website for CLICK HERE TO READ MORE...

Incorporate SEO into a Website Redesign

Writing by Nick Stamoulis in SEO


A website redesign is recommended every 3-5 years or so, or even less depending on the industry and competitive environment online. It’s important to keep things fresh! The look and feel of a business website tells a lot to prospective customers or clients. If the site looks outdated, it will be assumed that your business practices are outdated along with it. Whether you have invested in SEO in the past or not, there is no better time to begin on site SEO or revisit it than when you redesign or re-launch your website. Here’s why: The Trust Factor If it’s time to CLICK HERE TO READ MORE...

What is a Newsworthy Press Release Topic?

Writing by Nick Stamoulis in Internet Marketing


Online PR is a great addition to any link building campaign. Much like blog posts or articles, individual online press releases can rank in the search engines, increasing your overall online brand presence for both branded and non-branded keywords. When published through a trusted and paid distribution site, online press releases become a valuable source of inbound links and help round out your link portfolio. I always recommend that site owners stick to 1 or 2 press releases each month, making sure to switch up the anchor text to avoid coming across as spammy to the search engines. However, I’ve CLICK HERE TO READ MORE...

Tips to Get Social Media Followers to Convert

Writing by Nick Stamoulis in Social Media


Social media followers may “Like” you, but is that enough? Not really. Social media followers are only valuable if they eventually turn into something more. If they are just passively noticing your social posts, but never taking any action- it’s time to change that. Here are some tips to help improve the rate at which social media followers turn into actual customers, clients, or leads: Get the Right Followers What kinds of people are following you in social media? Are they the type that will actually convert? If you find that a lot of your followers are competitors or others in related CLICK HERE TO READ MORE...

Don’t Neglect to Revisit On Site SEO

Writing by Nick Stamoulis in SEO


When getting started with an SEO campaign, the first phase is on site optimization. This phase includes conducting keyword research and selecting the most relevant keywords that have search volume for every page of the site. These keywords are then implemented in the body content on the page, the meta tags, and the customized URL. Once the site has been completely optimized and a site map has been generated and submitted it’s time to move on to phase two, which is link building. Link building is known as the ongoing part of an SEO campaign because inbound links pass on a CLICK HERE TO READ MORE...

Blog Posts to Read for April 12, 2012

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Spicing Up Boring Content You shouldn’t become discouraged if you face the task of writing and creating content on a subject that is hardly shareable. CLICK HERE TO READ MORE 3 Ways to Use Google Search Suggestions This post includes 3 uses for Google search auto suggestions. CLICK HERE TO READ MORE Top 10 Article Marketing Mistakes Avoid common article marketing mistakes CLICK HERE TO READ MORE...

A Common Keyword Research Mistake

Writing by Nick Stamoulis in Keyword Research


Depending on the industry your website operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO. Best practice dictates that you only target 2-5 keywords per page, which means you’ll have to get picky. Even if your keyword research was on the right track, you might miss the mark when it comes time to choosing the most appropriate keywords for your site and your SEO goals. One of the most common keyword research mistakes I see is that site owners don’t choose keywords that are specific enough for CLICK HERE TO READ MORE...

Why Don’t You Have a Video Marketing Strategy?

Writing by Nick Stamoulis in Content Marketing


In order to compete online today it’s important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. But it’s not enough. The businesses that really succeed in content marketing are utilizing all of the channels that are available to them, which includes video. Are you one of the businesses that is hesitant to get into video marketing? Why? Incorporating video into your content marketing strategy is still largely an CLICK HERE TO READ MORE...

Push versus Pull Marketing: Is Your Company Using Both Strategies?

Writing by Nick Stamoulis in Inbound Marketing


This is a guest post by Amanda DiSilvestro of Business.com Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences below: Pull marketing is a method of advertising companies use to try and get consumers to find the company on their CLICK HERE TO READ MORE...

5 Tips to Keep Your Content Constant

Writing by Nick Stamoulis in Content Marketing


Content is an extremely important component of an Internet marketing and SEO campaign. Inbound marketing tactics (like publishing informative content) consistently prove to be effective in attracting consumer attention. For SEO purposes, each piece of content that is well optimized for the search engines improves the chances of being found on a search engine results page. In order for a content marketing strategy to be successful, it needs to be ongoing. Don’t think that you can get away with publishing one or two white papers a year. Of course, content marketing is a time consuming endeavor. Here are 5 tips CLICK HERE TO READ MORE...

What’s New in SEO for April 10, 2012

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Search quality highlights: 50 changes for March Google’s latest installment of search quality highlights, with another 50 changes in March. Going global in search of great art Google announced a major expansion of the Google Art Project. From now on, with a few simple clicks of a finger, art lovers around the world will be able to discover not just paintings, but also sculpture, street art and photographs CLICK HERE TO READ MORE...

H Tags are Headlines for Your Site – SEO Video Tip

Writing by Nick Stamoulis in SEO


One of the many things that needs to be optimized during the onsite SEO process are your site's H tags. Think of these tags like the headlines and subheaders of your site, breaking up the content and creating a better user experience for your visitors. Watch this week's SEO video lesson here! For more SEO video tips, check out the Brick Marketing YouTube CLICK HERE TO READ MORE...

Google Went SEO Update Crazy

Writing by Nick Stamoulis in Search Engines


I’ve been working in the Internet marketing and SEO industries for nearly 13 years, and March 2012 has got to be one of the most active months for Google updates that I’ve ever seen. We are used to hearing about a few updates (usually small ones) every month. A game changer (like the Google Panda update or Google+) comes around every now again and shakes up the SEO industry for a few months while site owners scramble to make sense of the “new order.” (In my opinion, as long as you stick to white hat SEO these Google updates shouldn’t CLICK HERE TO READ MORE...

Build Your Brand by Guest Blogging

Writing by Nick Stamoulis in Content Marketing


Long before Facebook and Twitter came along, individuals and businesses set up blogs to share information and participate in conversations with one another. For business, it was a great way to establish a brand identity and voice. Since the search engines rank pages based on content, blogging was a great way to build a link portfolio and improve the chances of being found in the search engines. Blogging can be a challenge, but if it’s done properly, the rewards over time have been well documented. Sharing content on your own blog on a regular basis should CLICK HERE TO READ MORE...

Duplicate Content on Multinational Websites

Writing by Nick Stamoulis in SEO


In a perfect SEO world, a multinational corporation would have unique websites on separate URLs with unique content for each country they operate in. Each site would then be submitted to the Google server for that country (google.com vs. google.co.uk) so the pages wouldn’t be competing against each other in the wrong market for the same keywords. But we don’t live in a perfect SEO world, and for many corporate sites an undertaking like this is nearly impossible. Many international sites will create regional sites (mysite.com, mysite.com/it, mysite.com/fr) written in the national language to help target the appropriate audience. However, CLICK HERE TO READ MORE...

How a Business Blog Can Hurt Your Marketing

Writing by Nick Stamoulis in Content Marketing


A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business blog is a great place to share content because it is your owned web property. This means that you make the rules. You can publish whatever you want, whenever you want. A business blog also has SEO benefits too, since the search engines like fresh content. Each blog post that CLICK HERE TO READ MORE...

The Small Business SEO Process

Writing by Nick Stamoulis in SEO


Due to time and budget limitations, small businesses are typically slower to get involved in online marketing. They may be comfortable with the success that has been achieved from referrals, word of mouth, or traditional marketing practices like direct mail, flyers, coupons, ads, etc. However, even small business owners have to agree that the Internet is where we live our lives today. People turn to the Internet, and more specifically, to the search engines to find just about anything and everything. This means that no matter how small your business is, what you offer, or where you are located, people CLICK HERE TO READ MORE...

Blog Posts to Read for April 4, 2012

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! FuseMail Email Hosting Has Major Service Issues Starting on April 1st, Fusemail suffered a data center outage which affected thousands of customers. It took more than 24 hours to get the email service up and running, which frustrated all of its users. CLICK HERE TO READ MORE AdWords Ad Extensions: Location Extensions AdWords Ad Extensions Location Extensions allows advertisers to CLICK HERE TO READ MORE...

Moving to a New Website Domain? Remember These Tips!

Writing by Nick Stamoulis in Internet Marketing


If you are moving to a new website domain anytime soon, you want to make sure the transition goes as smoothly as possible. Even small bumps in the road can have a major impact on the performance of your website and online business. Here are 6 things to keep in mind while moving to a new domain: 1. Schedule move for off-peak hours. The last thing you want to do is have your site unavailable when people are trying to visit it. Never schedule any major updates or domain moves during your peak hours. For some businesses this might be 9-5 M-F, CLICK HERE TO READ MORE...

Save SEO Efforts with a 301 Redirect

Writing by Nick Stamoulis in SEO


There’s a lot that goes into a website redesign and many reasons to do it. A business website redesign may be necessary in order to keep the site looking “fresh” or if the company has undergone a large rebranding effort. There’s certainly nothing wrong with wanting to change your website, but there is one important thing to keep in mind from an SEO perspective- don’t forget the 301 redirect! In some cases, it may be possible to maintain the URL structure of a new website, but if the content is changing it often makes sense to change the URL CLICK HERE TO READ MORE...

SEO Requires a Monetary Commitment

Writing by Nick Stamoulis in SEO


When it comes to implementing an SEO campaign, website owners have options. They can do it completely by themselves using free resources online, they can use SEO software, seek advice from a consultant, or outsource the work to an SEO company. What some don’t understand is that in order to do SEO well, you have to make a monetary commitment to it. “What if I decide to do it on my own?” you ask. Well, then you are spending time. As they say, time is money. Nobody has unlimited time which means that the time CLICK HERE TO READ MORE...