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Understanding Social Media Timing

Writing by Nick Stamoulis in Social Media


When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following your company on Twitter, but they are also following 107 other brands/people. Their Twitter feed is constantly being updated with everyone’s latest tweet, pushing older tweets further and further down. Let’s say you tweet your daily blog post at 9 AM (social promotion is so important for content marketing!) but your followers don’t login to their Twitter account until almost 10 AM. How many of the other profiles they follow have tweeted in that hour? Do you really expect your followers to scroll through all the tweets posted since the last time they went online? Even though you sent out your CLICK HERE TO READ MORE...

Set Up a Google Places Account Now

Writing by Nick Stamoulis in Search Engines


Is setting up a Google Places account something that you’ve been meaning to do, but just haven’t gotten around to yet? If so, you are missing out on lots of opportunities and you can’t waste any more time. It doesn’t take long to set up and verify a Google Places account, so you really have no excuse. Set up a Google Places account right now to start taking advantage of these benefits: Prominent SERP Presence It’s extremely difficult to get your website listed on the first page of a Google search result. However you can improve your chances with a Google Places profile. CLICK HERE TO READ MORE...

Analyze Page Load Time for SEO Success

Writing by Nick Stamoulis in SEO


Like any service provider, the search engines want to provide a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly developed, search engine users will have a bad experience and seek alternative searching options. Obviously, the search engines can’t let this happen and have created complex algorithms that determine what sites are “worthy” of a high ranking. Numerous factors make up the search engine algorithm, one CLICK HERE TO READ MORE...

Blog Posts to Read for April 26, 2012

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Facebook Acquires Itself What Facebook’s executives must have realized is that Instagram should never have existed. This should have been Facebook’s photo application all along. CLICK HERE TO READ MORE Some Still Think Interruption Marketing Works The interruption model applied to the web suffers from exactly the same problem as traditional advertising. CLICK HERE TO READ MORE When Was The Last CLICK HERE TO READ MORE...

The SEO Value of Ecommerce Customer Reviews

Writing by Nick Stamoulis in SEO


If you own an ecommerce website and are looking for ways to improve your SEO, you might already be sitting on a goldmine of content from your customer reviews! User generated content (UGC) is often overlooked by site owners, but it can have a wildly positive effect on your ecommerce SEO when you leverage it properly. Here are three ways customer reviews provide SEO value for ecommerce websites: More content for the search engines spiders. A lot of ecommerce product descriptions are short on content. Oftentimes, they are the descriptions sent out by the manufacturer, so multiple ecommerce websites might be using CLICK HERE TO READ MORE...

Don’t Make These 5 Content Marketing Mistakes

Writing by Nick Stamoulis in Content Marketing


Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are finally starting to listen. However, bad content marketing is even worse than no content marketing. If you are going to spend time creating and sharing content, it’s important to avoid the following mistakes: Spelling/Grammar If you have a good idea and the words are flowing quickly, that’s great, but that’s also often when spelling and grammar errors pop up. It’s amazing that some content marketers don’t follow the rules that CLICK HERE TO READ MORE...

SEO Tips for E-Commerce Websites

Writing by Nick Stamoulis in SEO


SEO is a complex process for any website, but e-commerce SEO is perhaps the most difficult. E-commerce websites often have hundreds or thousands of product pages and SEO best practice is that ALL pages of a website should be optimized. Overwhelming? Possibly. Impossible? No. Since you want to do it right the first time around, here are some important things to keep in mind when optimizing an e-commerce website: Take It in Steps Optimizing thousands of pages, and doing a good job at it, is going to take some time. Break it out into sections and plan a schedule ahead of time CLICK HERE TO READ MORE...

What’s New in SEO for April 24, 2012

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Making the web work for major brands Google introduced its Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately. Spring-cleaning … in spring! Google provides details on the changes it will be making this spring. WHAT'S NEW THIS WEEK WITH BING: New Translator App for Windows Phone Powered by Bing Available for Free Download Bing has CLICK HERE TO READ MORE...

Blog Commenting Best Practice Tips – SEO Video Lesson

Writing by Nick Stamoulis in Link Building


In order to make sure your blog comment goes live, it's important to take the time to actually read the post and write a well thought out response. You don't want to give the blog owner any reason to think you're a spammer. Since blogs are inherently social in nature, it's worth linking to your social profiles, in addition to your company site, to help drive traffic to your profiles and get new fans/followers. Watch this week's SEO video lesson here! For more SEO video tips, check out the Brick Marketing YouTube CLICK HERE TO READ MORE...

What is Earned Media and How Does it Impact SEO?

Writing by Nick Stamoulis in Inbound Marketing


Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and so forth. You could also call earned media user-generated content. The Holy Grail of earned media is having a piece of content go viral, where hundreds (if not thousands) of consumers are sharing your content in every which way across the Internet. Earned media is what happens when customers are reacting to the content that you create—taking CLICK HERE TO READ MORE...

How to Structure an SEO Campaign

Writing by Nick Stamoulis in SEO


If you’re a website owner that’s new to the SEO game it can be overwhelming. Keywords, meta tags, links, content, blog posts, search engine algorithms, social media, URL structure, sitemaps, analytics- what does it all mean, and where should you start? Whether you own a small business/website or a large one, follow this process for the best results: Step 1- Build Website Content The first step to finding success with SEO is to develop a strong website that has lots of good content that is beneficial to target audience members. Focus on their needs first, without worrying about SEO. CLICK HERE TO READ MORE...

You Don’t Own Your Social Profiles

Writing by Nick Stamoulis in Social Media


Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your audience is always hanging out on social networks? While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can’t rely on their social profiles to keep their online brand alive. The main reason—you don’t really own your social profiles. Think of Facebook CLICK HERE TO READ MORE...

3 Important Ways B2Bs Should Use Social Media

Writing by Nick Stamoulis in B2B SEO Marketing


B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They see it more as a B2C way to market. Well, that’s just not true! B2Bs can experience success in social media too; they just need to better understand how to leverage the medium. Here are 3 important ways to do so: To Boost Traditional Marketing Efforts In the CLICK HERE TO READ MORE...

Give Links to Get Links

Writing by Nick Stamoulis in Link Building


If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of an inbound linking strategy too. Confusing? Let’s explain. As gigantic as the web is, if you think about it, it can really be broken up into separate communities or niches. Each business is part of a community with other individuals and businesses that are in the same or related niches. CLICK HERE TO READ MORE...

Blog Posts to Read for April 19, 2012

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Become a Better Writer No matter your role in the corporate (or entrepreneurial) jungle, writing well is not an option—it’s a requirement. CLICK HERE TO READ MORE The 9 Lives of a Social Media CXO Even if you’re not the only person running your social media program, you still need to account for the various roles and “CXO’s” of social. CLICK HERE TO READ MORE...

4 Ways to Identify a Good SEO Firm

Writing by Nick Stamoulis in SEO


If you are looking to hire an SEO firm, you want to make sure you find the right company for your business and online goals. There is no shortage of SEO companies (large and small), consultants, gurus, experts and specialists eager to become your SEO partner—but how can you tell if one SEO company is better than the other? How do you identify the good, the bad and the ugly when it comes to SEO firms? Here are 4 ways you can tell if you’ve found a good SEO firm: 1. Can you find them in the search engines? This is kind of CLICK HERE TO READ MORE...

Optimize Internal Brand Pages for Search

Writing by Nick Stamoulis in SEO


There’s no doubt that SEO is a complex, time consuming process. SEO best practice is that every page of a website should be optimized. This is something that many website owners don’t get right. They concentrate their SEO efforts on the “most important” pages that are most likely to convert. While it’s understandable that those pages should receive more attention and be the focus of link building efforts, it’s important to remember that EVERY page of your site is important. Any single page of your site has the potential to be a visitor entry point CLICK HERE TO READ MORE...

Improve Blog Traffic from Your Target Audience

Writing by Nick Stamoulis in Content Marketing


It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and to convert by becoming a lead or making a purchase. You want your blog traffic to consist of target audience members. Here are 3 ways to get more relevant traffic to your business blog: Keep Content Focused A business blog should be niche specific. Yes, it’s important CLICK HERE TO READ MORE...

What’s New in SEO for April 17, 2012

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Toward a simpler, more beautiful Google Google has introduced a more functional and flexible version of Google+. Celebrating six students receiving the AP-Google Journalism & Technology Scholarship Google announces 6 scholarship winners who will each be receiving $20,000 to pursue degrees that lie at the intersection of journalism, computer science and new media. WHAT'S NEW THIS WEEK WITH BING: Start Doing More to Stop Bullying Bing has formed a partnership CLICK HERE TO READ MORE...

Black Hat SEO Tactic to Avoid: Duplicate Content

Writing by Nick Stamoulis in SEO


Google is quick to point out that “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.” However, the algorithm is far from perfect, no matter how many tweaks Google’s engineers are making, and you don’t want to risk your site getting penalized for duplicate content, even if it wasn’t malicious. Here are a few ways that Google recommends site owners can proactively avoid a duplicate content issue on their site: Use 301s: One of the most CLICK HERE TO READ MORE...

Incorporate SEO into a Website Redesign

Writing by Nick Stamoulis in SEO


A website redesign is recommended every 3-5 years or so, or even less depending on the industry and competitive environment online. It’s important to keep things fresh! The look and feel of a business website tells a lot to prospective customers or clients. If the site looks outdated, it will be assumed that your business practices are outdated along with it. Whether you have invested in SEO in the past or not, there is no better time to begin on site SEO or revisit it than when you redesign or re-launch your website. Here’s why: The Trust Factor If it’s time to CLICK HERE TO READ MORE...