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Social Media Marketing Measurement Tips

Writing by Nick Stamoulis in Social Media


By now most businesses understand the importance of social media as a part of a marketing strategy. However, they still aren’t sure how to figure out if a social media strategy is working for them. Here are 4 factors to consider when analyzing the success of a social media campaign: Visitor Growth Using a website analytics tool you can track where website visitors are coming from. Social media should be used to promote a new page of content like a blog post (B2B) or a sale, contest or promotion page (B2C). If you see that a steady stream of visitors to these pages is coming from social media sites, it’s a positive sign that you are using social media correctly. Conversions A strong social media campaign should result in an improvement in sales, leads, and phone calls over time. Ask customers or clients if they follow you in social CLICK HERE TO READ MORE...

Are You Keeping Up With Your SEO Resolutions?

Writing by Nick Stamoulis in SEO


So, here we are almost two months into the New Year. This is about the time that most New Year’s resolutions tend to fade away, if they haven’t already. Due to the demands of everyday life, many people find it very difficult to keep up with the promises that they made to themselves back on January 1st. While personal resolutions like the commitment to eat healthier foods or exercise more may have fallen to the side, it’s important to maintain business-related resolutions like keeping up with an SEO plan. 2 months in, let’s check in on CLICK HERE TO READ MORE...

Blog Posts to Read for February 23, 2012

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How B2B Web Analytics Can Help Your Social Media Campaigns Set up an analytics strategy to track the goals that are most important to your B2B company’s business objectives. CLICK HERE TO READ MORE 5 tips to optimize your mobile email marketing There are some fairly simple things you can do to make sure your email marketing campaign is just as effective on CLICK HERE TO READ MORE...

4 WordPress SEO Tips

Writing by Nick Stamoulis in Content Marketing


I am a huge fan of using WordPress for a business blog. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress for your business blog and are looking for ways to get SEO value from it, here are 4 WordPress SEO tips. Social Share Buttons Social signals are having a huge impact on the world of SEO, including how well your websit ranks in the search engines. The more times your content is shared the more inbound links it earns and the more important it CLICK HERE TO READ MORE...

How Becoming a Thought Leader Helps SEO

Writing by Nick Stamoulis in Internet Marketing


The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will also improve SEO efforts by building inbound links. While some businesses may understand the CLICK HERE TO READ MORE...

The Next Generation of Mobile Marketing: SnapTags > QR Codes

Writing by Nick Stamoulis in Internet Marketing


The following is a guest post by Amanda DiSilvestro of Business.com If you were to Google my name, you know that I am a big fan of QR Codes and writing about the benefits of QR Codes. Call them ugly or annoying, but I find them to be extremely convenient. All I have to do is pull out my smartphone and take a picture, and I am taken directly to a company website. No more fumbling for a piece of paper or trying to remember a phone number by saying it over and over in my head. However, even I could CLICK HERE TO READ MORE...

SEO Isn’t Responsible for Conversion Rate

Writing by Nick Stamoulis in SEO


Measuring SEO success and measuring website conversion success are two different things entirely. The goal of an SEO campaign is to generate more traffic and visitors to a site. Once they get there, it’s other factors that determine whether that website visitor will convert. If you find that your SEO is going well and traffic rates are steadily improving, but you are still struggling with a low conversion rate, here are a few suggestions: Benchmark the Data It’s important to understand the seasonality of your business and make sure that you have realistic expectations. Looking at one or CLICK HERE TO READ MORE...

What’s New in SEO for February 21, 2012

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Improving health searches, because your health matters Now when you are sick and search for a symptom or set of symptoms, you'll often see a list of possibly related health conditions that you can use to refine your search. WHAT'S NEW THIS WEEK WITH YAHOO: Yahoo! Search Data Predicts ‘War Horse’ to Win Best Picture Academy Award Yahoo! has collected data for the most popular Academy Award nominee-related searches CLICK HERE TO READ MORE...

The Effects of Google+ on SEO

Writing by Nick Stamoulis in Social Media


In early January, Google announced that three new features had been added to the search results: Personal Results, Profiles in Search, and Google+ People and Pages. Lumped together, the three new features are being called “Search, plus your world.” By adding Google+ profiles to the SERPs, Google says “you might see prominent people who frequently discuss this topic on Google+ appearing on the right-hand side of the results page,” allowing you to connect with them on your own Google+ profile. When a user is logged into their Google+ account and they search for a person, Google’s autocomplete feature CLICK HERE TO READ MORE...

B2B Link Building is Reputation Building

Writing by Nick Stamoulis in B2B SEO Marketing


Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information? That’s right, they head straight to the computer or take out their mobile device and start searching online. Information about just about anything is right at our fingertips and for the most part, what we see online, we tend to believe as truth. So, for this reason B2Bs need to be aware of how they are being perceived. A good online reputation can really help to boost sales, whereas a lackluster or negative online reputation can CLICK HERE TO READ MORE...

How to Be a Bad SEO Client

Writing by Nick Stamoulis in SEO


It’s taken a long time (nearly seven years!) but my business has grown to the point where I don’t have to accept every single SEO client that comes my way in order to survive. My SEO company is secure enough that I can afford to be a little discerning when choosing which potential clients I want to work with, and I prefer working with clients that I know I can help—I don’t want to waste my time or their money when I know they aren’t ready to outsource their SEO. So when a potential client comes along that just won’t CLICK HERE TO READ MORE...

Demand Generation SEO Tips

Writing by Nick Stamoulis in SEO


Not every business is going to sell the same things that another business already sells. In fact, there are plenty of businesses out there starting up every day that sell a completely new product or offer a brand new service. Maybe it’s similar to another product or service, or based off of another product or service, but it’s new. At one point, every product or service that we’ve come to rely on was new, right? So how do you use SEO to create demand for something that’s totally new? The foundation of an SEO campaign relies on CLICK HERE TO READ MORE...

Pre SEO Advice for a Referral Based Business

Writing by Nick Stamoulis in SEO


For some businesses the idea seems outlandish. A business that survives without doing any kind of advertising or marketing? While it may seem hard to believe, there are plenty of businesses out there that get new clients or customers merely based off of word of mouth and referrals. But what happens when a referral based business decides that they want to broaden their horizons and get involved with search engine optimization? Well, there are a few things to keep in mind. Here’s some pre SEO advice: Understand the Process SEO requires work and money. For a business that has never spent a CLICK HERE TO READ MORE...

Blog Posts to Read for February 16, 2012

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Don’t Get Lost – Your Content Marketing Roadmap Even though marketers recognize the power and effectiveness of content marketing, most are likely to get lost along the way and find themselves in a whirlwind of confusion. CLICK HERE TO READ MORE 8 Little Tweaks on Your Site to Increase Conversion Traffic does not always convert into paying clients and the best way to CLICK HERE TO READ MORE...

Boston SEO Marketing Job at Brick Marketing

Writing by Nick Stamoulis in SEO


Work for one of the best Boston Massachusetts area full service SEO firms!   Job Title: Marketing Assistant Location: Boston SEO Firm Brick Marketing in Woburn, Massachusetts Office Compensation: Commensurate with experience; health insurance; 401K Duration: Full-time, 40 hours/week Summary of Position: The Marketing Assistant will assist in implementing online marketing plans for clients, as well as supporting the marketing efforts of Brick Marketing, LLC. This position will be filled by an individual with strong writing and organizational skills with a keen eye for detail. Education and Qualifications: • Bachelors degree required. Marketing, Journalism or Communications preferred • 2 years Marketing experience required • Excellent computer and internet research skills • Must CLICK HERE TO READ MORE...

Connecting Online Touch Points

Writing by Nick Stamoulis in Internet Marketing


The best search engine optimization campaigns build your brand’s online presence in a multitude of ways. It’s not enough to just have a well optimized website (although that is step number one), you also have to create other touch points where customers can interact with your brand. These online touch points, things like a business blog, social profiles, videos and so forth, can all rank in the search engines alongside your company website, increasing your overall brand presence and give you more opportunities to draw your target audience into your site. But too often companies treat these touch points and CLICK HERE TO READ MORE...

4 Reasons It’s Time to Redesign a Website

Writing by Nick Stamoulis in Inbound Marketing


Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and online in general to generate more traffic to a site. Once a visitor lands on the site, it’s the quality of the site that will encourage them to convert or to bounce out of there. As long as you are investing in SEO, you CLICK HERE TO READ MORE...

An Organic Listing Isn’t Enough

Writing by Nick Stamoulis in SEO


Today, when people are looking for more information about just about anything, they turn to the search engines. That means that it’s essential for businesses to develop an SEO campaign in order to improve their search engine presence. However, that doesn’t mean that SEO is now the be all end all of a marketing campaign. SEO works best as part of a well rounded marketing campaign that includes both online and offline efforts. Putting all of your eggs into the SEO basket can actually limit the potential of an SEO campaign. A well optimized site CLICK HERE TO READ MORE...

What’s New in SEO for February 14, 2012

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: An update on the Google bar Based on user feedback Google is introducing an updated version of the Google bar to provide a better experience. 17 search quality highlights: January In addition to this month’s big announcement of Search plus Your World, find short summaries of other changes to Google’s high-quality sites algorithm, spelling systems, snippets, search preferences, speed, freshness and much more. WHAT'S NEW THIS WEEK CLICK HERE TO READ MORE...

Consider Hiring a Professional to Manage Your Content Marketing – SEO Video Tip

Writing by Nick Stamoulis in Content Marketing


Content creation is one of the most important components of any SEO or social media campaign, and you can't afford to create poor content. If you want to ensure that your content has a synergy, is well-written and engages your audience you might want to consider bringing in a professional writer if you don't have the in-house staff, time or talent to do it yourself. Consider hiring a freelance writer, SEO firm or social media marketing company to manage your content marketing. Watch this weeks' SEO video lesson from Brick Marketing President Nick Stamoulis here: For more SEO video tips, check out CLICK HERE TO READ MORE...

When Will I See the Effects of Onsite Optimization?

Writing by Nick Stamoulis in SEO


This is actually a question I get asked quite frequently from prospects, full service SEO clients, people that attend my SEO workshops and oftentimes in random emails and social media messages. I actually got an email just a few weeks ago from a newsletter subscriber wanting to know if I thought he would see the effects of his onsite optimization within 3-5 months—frankly, that’s a very loaded question and very difficult to answer with any kind of certainty. My answer? Yes and no. The truth of the matter is that there are billions upon billions of web pages, images, videos and other CLICK HERE TO READ MORE...