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Latest Posts

Scam Alert: Negative SEO Extortion Emails

Written by Nick Stamoulis

Spammy SEO firm emails are certainly nothing new and we’ve covered this topic before in the blog. The typical spam email goes something along the lines of: Hello, I came across your site and noticed some major issues that are harming your search rankings. You have bad links, technical errors, d...

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Do I Really Need a Blog?

Written by Nick Stamoulis

One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...

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Turn Broken Links into SEO Wins

Written by Nick Stamoulis

Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time. While it’s important to create entirely new links from a diverse profile of relevant websites, perhap...

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What Exactly is Your SEO Firm Doing?

Written by Nick Stamoulis

Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few time...

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Reasons to Stop Obsessing Over This SEO Metric

Written by Nick Stamoulis

Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some website...

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4 Types of Links to Pursue Right Now

Written by Nick Stamoulis

Inbound links remain an important search engine ranking factor. They help to convey how trusted a company/brand and its website are. Yet, many companies are missing out on some of the “easier” links. As long as an inbound link is relevant and coming from a legitimate website, it contributes posi...

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4 Things SEO Content Must Be in Order to Have an Impact

Written by Nick Stamoulis

Website content is what generates inbound links (helping to create trust) and establishes keyword relevancy for the search engines. That’s why content marketing plays such a huge role in an SEO campaign. Yet, there are still plenty of website owners and SEOs that aren’t taking a good approach. T...

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Write Content with an SEO Mindset

Written by Nick Stamoulis

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place. However, not just any content will due. To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also...

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5 Reasons to Still Do Keyword Research

Written by Nick Stamoulis

Search behavior has evolved. Instead of typing (or speaking) a keyword into a search engine, people are more likely to ask a full question. And, thanks to the Hummingbird update and machine learning, Google has a better understanding of what searchers are looking for and is delivering a relevant res...

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Quality User Experience is a Google Ranking Factor

Written by Nick Stamoulis

While nobody knows the specifics of the Google search algorithm, what we do know is that Google focuses on quality. High quality sites are going to rank higher than low quality sites. That’s why Google released the Panda update that concentrated on the quality of website content and the Penguin up...

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Where to Start Your SEO Efforts

Written by Nick Stamoulis

Quality. You’ll hear that word a lot in SEO circles. You need quality website content and quality inbound links pointing to your website in order to rank prominently for valuable keywords in the search engines. But where do you start? Creating content, building links, or both? To make the most of ...

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Things that Make Your Content More Linkable

Written by Nick Stamoulis

You might have thought the title to this article was “Things that Make Your Content More Likeable.” Turns out you’re not too far off because what’s likeable is also linkable! As we know, links play an important role in SEO. In fact, links are one of the top two Google ranking factors along w...

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5 Signs It’s Time to Switch SEO Providers

Written by Nick Stamoulis

Outsourcing SEO work makes a lot of sense. After all, SEO is a specialized industry and a campaign requires time and resources that an in-house marketing team might not have. But how do you know you’re working with the right SEO company? If any of these red flags sound familiar, it might be time t...

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3 Advertising Mistakes That Can Negatively Affect SEO

Written by Nick Stamoulis

It’s important to take an integrated approach to online marketing and advertising efforts. SEO is important but as an SEO firm, we’ll be the first to admit that it often isn’t enough in today’s crowded web space. It’s worthwhile to invest in other online marketing opportunities and seek ou...

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4 Reasons You Aren’t Ready for SEO

Written by Nick Stamoulis

Since we’re an SEO firm you probably assume that we’d tell every website owner that they need to be doing SEO. While we do think that every website owner should be doing SEO eventually, the truth is many just aren’t ready for it. Here are 4 reasons why a website owner might not be ready to exe...

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How to Make the Most of Content Marketing Efforts

Written by Nick Stamoulis

One of the most important parts of an SEO campaign is content creation. Every page of content on a website is another optimization, inbound link, and search engine ranking opportunity. That is, if you’re taking the right approach. Here are 5 ways to make the most of your content marketing efforts:...

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Make These 5 Website Fixes to Improve SEO

Written by Nick Stamoulis

While it’s true that great content, keyword incorporation, and quality inbound links are at the forefront of an SEO campaign, one important contributor to SEO success that sometimes doesn’t get the attention it deserves is website design and development. Website design and SEO complement each ot...

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Do These Things Regularly for SEO Success

Written by Nick Stamoulis

The key to achieving SEO success and maintaining SEO success is to keep at it regularly. It’s not the sort of campaign that you can turn off and turn back on, expecting to be right where you left off. If you take any time off from SEO work it will likely coincide with a gradual dip in organic traf...

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In Addition to SEO, What Can I Be Doing?

Written by Nick Stamoulis

A common question we often hear from SEO clients is, “what else can I be doing to get more traffic to my website?” Since SEO is a long-term strategy (slow and steady wins the race), if a client has the budget, we often recommend executing additional online marketing efforts to coincide with the ...

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What to Keep in Mind About SEO Link Building

Written by Nick Stamoulis

While SEO best practice has certainly changed over the years, one thing remains constant – inbound links to your website are important. But not just any links – high quality, relevant links. If you want to increase your organic search traffic you must be link building. Here are 5 things to keep ...

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6 SEO Reporting Items to Look at Every Month

Written by Nick Stamoulis

An SEO campaign is only worthwhile if you’re going to take the time to analyze its success on a regular basis. Reviewing monthly SEO reports allows you to see where you are making progress and what areas might need additional work. Our SEO reporting go-tos are Google Analytics and Google Search Co...

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Yes, Social Media Matters for SEO Link Building

Written by Nick Stamoulis

If someone told you that social media doesn’t matter for SEO link building purposes, they’re wrong. While it’s true that links shared in social media are nofollowed and aren’t directly growing your SEO link portfolio or influencing the search engine algorithms, an active social media presenc...

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Where to Go for SEO Content Inspiration

Written by Nick Stamoulis

If you know anything about SEO you know that fresh content is an extremely important component of an SEO campaign. However, creating fresh content on a regular basis can be anything but easy, especially if you don’t have much writing experience. Perhaps the hardest part of producing quality conten...

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5 Questions to Ask an SEO Service Provider

Written by Nick Stamoulis

The SEO industry has come a long way in recent years but it sometimes still can’t shake that “shady” vibe. Well, that’s because, unfortunately, there are still plenty of shady characters trying to sell SEO services to inexperienced and naïve website owners. If you’re thinking about workin...

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6 Easy Link Building Opportunities to Capitalize On

Written by Nick Stamoulis

Despite what you may have heard, not all link building is difficult. Sure, link building might take some time and effort but there are some link building opportunities that are rather easy to capitalize on. Here are 6 “low-hanging fruit” link opportunities you don’t want to miss out on: Pre...

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Content Repurposing Should be Part of Your SEO Game Plan

Written by Nick Stamoulis

We know that content is king and it’s a required part of an SEO campaign today. But let’s face it, creating great content takes a lot of time! And sometimes, time is at a minimum. Now, if you’re new to SEO and content marketing you don’t really have a choice. You need to create new content o...

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Where Do I Put My SEO Keywords?

Written by Nick Stamoulis

Keywords are at the foundation of any SEO campaign. People search using keywords and the purpose of SEO is to ensure that your website matches these search queries in order to generate organic search engine traffic from target audience members. To determine how target audience members are searching,...

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3 Things to Earn from Your SEO Content

Written by Nick Stamoulis

SEO is all about great web content. Without great content you not only have nothing to optimize, but there’s nothing to set you apart from your competitors and encourage target audience members to invest in your product or services. When creating SEO content, it’s important to keep in mind the f...

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Be Wary of Link Building Opportunities

Written by Nick Stamoulis

Let’s be honest. White hat link building is tough. We know we need inbound links but also know that Google’s link building rules are strict. It’s a sort of catch-22. That’s why it’s always tempting when a website owner reaches out with a link opportunity. “The site looks halfway decent,...

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3 Ways that Social Media Can Impact SEO

Written by Nick Stamoulis

When we get to talking about social media and SEO, there are plenty of naysayers that say that social media activity doesn’t help your SEO. We’ll agree that there is no direct impact. Links shared in social media aren’t direct, followed links that send signals to the search engines. However, t...

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Everyone at the Company Needs to Be on Board with SEO

Written by Nick Stamoulis

Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs ...

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Build Relationships to Build Links

Written by Nick Stamoulis

Editorial links (that are the result of a website owner choosing to include a link on their website because it will be valuable to their audience) are the most valuable links to have. That’s because they will stand the test of time and are algorithm update-proof. The search engines will never pena...

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Important Technical SEO Items to Consider

Written by Nick Stamoulis

At a very high level, SEO involves writing quality website content, optimizing it with keywords, and sharing that website content in the form of links and social shares. However, there’s also a technical aspect to SEO that sometimes doesn’t get the attention that it deserves. If your website doe...

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Keyword Relevancy is More Important Than Search Volume

Written by Nick Stamoulis

One of the first steps of an SEO campaign is to conduct keyword research to determine which relevant keywords people are using to search for the products and/or services offered. Once keywords have been researched, the next step is to select which ones to use. When undergoing the keyword selection p...

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The Two Phases of Content Marketing for SEO

Written by Nick Stamoulis

An SEO campaign needs content in order to be successful today. Content is what the search engines crawl and rank. Every piece of content is a new ranking opportunity which is why content marketing needs to be an ongoing effort. At a high level, content marketing for SEO can be broken up into two pha...

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SEO, Content and Social All Work Together

Written by Nick Stamoulis

The way people search for information online isn't necessarily linear, which means that they may arrive at your website in unpredictable ways. Will they find your website based on search results, social signals, or a combination of both? The reality is that social media and SEO work together and enh...

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Attending a Trade Show Can Improve B2B SEO

Written by Nick Stamoulis

B2B marketing can be quite complex. In order to be found, and remembered, by business decision makers it requires many touchpoints. Trade shows have always been a main staple of a B2B marketing program. Presenting or speaking at a trade show provides businesses with the opportunity to network with o...

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How to Make Content Marketing Work for SEO

Written by Nick Stamoulis

Yes, content marketing is a big part of SEO today. But content marketing in and of itself is not SEO. No matter how great your content is, it’s not going to improve your SEO efforts unless you have an SEO mindset while you create it. Here are 5 things to do to make your content marketing work for ...

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Is Your Website Worthy of a Natural Link?

Written by Nick Stamoulis

Link building remains an important component of an SEO program, since inbound links still convey trust to the search engines and remain part of the search algorithm. However, link building has shifted away from the quantity of inbound links and instead focuses on the quality of inbound links. And wh...

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Shift Content to Meet Target Audience Needs

Written by Nick Stamoulis

Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...

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Social Signals Do Impact SEO

Written by Nick Stamoulis

When we take on a full service SEO client and come up with a strategy for them, social media is always part of the mix. We've known for a while that social signals do impact SEO, but it's important to understand exactly how that happens. Back in 2014, Matt Cutts, who at the time was the head of Goog...

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SEO Tips for Seasonal Businesses

Written by Nick Stamoulis

While your business may have slow and busy periods or even close entirely for parts of the year, the Internet never stops, which essentially means that ideally your SEO program shouldn’t either. Sure, there may be more SEO related work to do during certain parts of the year but since your website ...

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Why the Meta Description Still Matters

Written by Nick Stamoulis

Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. But that led to problems since sneaky webmasters were stuffing the tags with irrelevant keywords designed to generate a lot of traffic. It wasn’t resu...

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Another Reason to Not Focus on Search Engine Rankings

Written by Nick Stamoulis

What is the sign of a good SEO program? Any legitimate SEO professional will tell you that it’s a steady growth in organic search traffic over time from target audience members. What a legitimate SEO professional will not tell you is that it’s all about rank. Ranking-focused SEO is long gone. Th...

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A Common Keyword Research Mistake

Written by Nick Stamoulis

Depending on the industry your company (and website) operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO (incorporating keywords naturally into the on-page content and meta information of each page of the site). Best practice dicta...

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Stagger Social Posts for Maximum Exposure

Written by Nick Stamoulis

There is a right way and a wrong way to use social media for business. Unfortunately, too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correct...

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Benefits of Running a Link Audit

Written by Nick Stamoulis

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...

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Technical SEO Audit Checklist

Written by Nick Stamoulis

Every site needs to undergo a technical SEO audit from time to time. Obviously if you’ve suffered a penalty it’s imperative you dig through every corner of your site to determine what went wrong, but it’s also worth doing BEFORE you get hit with a penalty so you can take preventative action to...

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Social Media is a Two-Way Street

Written by Nick Stamoulis

By now, the majority of businesses understand the importance of social media. It has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a...

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