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4 Places Where You Should Be Distributing Content

Writing by Danielle Bachini in Content Marketing


4 Places Where You Should Be Distributing Content

To see content marketing results, it requires the proper mix of content creation and content distribution. You can’t be doing one without doing the other. If you’re creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right channels and in multiple channels in order to expand its reach. Content distribution also requires an investment and time commitment. Here are 4 places where you should be distributing your content: Your owned channels The top content distribution priority should be your own website, and more specifically- your blog. On your own website you have all of the control and you make the rules. It’s also the first place people will look when they are researching your business. Your blog content should be easy to find on your site. There should be a clear section for it in the navigation. You CLICK HERE TO READ MORE...

Your B2B Blog Really is Worth It

Writing by Shawna Wright in B2B SEO Marketing


Your B2B Blog Really is Worth It

One of our clients works in the medical technology field. And while the product they've created is actually pretty cool (and makes me feel like we are living in the future!), medical technology isn't exactly the "sexiest" of industries. In my experience that's something most B2B websites struggle with--they don't do fashion, or food, or consumer technology; the kind of industries that get a lot of social love. They start to feel like no one cares about what they have to say, which in turn slows  down their content marketing efforts, which is turn gives them less fuel for the CLICK HERE TO READ MORE...

Where Are Your Visitors Coming From?

Writing by Nick Stamoulis in SEO


August 2013 Data

For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it--content you create for other sites helps build referral links, and those referral links can drive quality traffic over time. For instance, one of our clients got a link from a Forbes.com blog almost a year ago and it STILL drives a handful of visitors to the site each month. The content you create also fuels your social CLICK HERE TO READ MORE...

Social Advertising is Different Than Search Advertising

Writing by Danielle Bachini in Social Media


Social Advertising is Different Than Search Advertising

Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn’t always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it’s necessary to invest in advertising in these spaces in order to gain an advantage and improve the chances that your brand will be noticed. However, what CLICK HERE TO READ MORE...

Backlinks Still Count, Even Google Says So

Writing by Nick Stamoulis in Link Building


Backlinks Still Count, Even Google Says So

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any white hat SEO program. Well, back in February Matt Cutts came out and said that without backlinks the SERPs would actually be worse off! “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still CLICK HERE TO READ MORE...

5 Ways That Content Can Capture Attention

Writing by Danielle Bachini in Content Marketing


Attention Content

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to increase the click through rate of content. Here are 5 ways for content to capture attention: Engaging headline The headline of your content is essentially what will convince someone to click through to read more or skip over it. It needs to be engaging and capture the interest of your target audience. CLICK HERE TO READ MORE...

Setting Up Goals in Google Analytics

Writing by Shawna Wright in SEO


Setting Up Goals in Google Analytics

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-conversions you can track along the way to see how well your new organic traffic is converting. Remember, depending on what you are selling most people will need more than just a few minutes to decide to buy; they might have to visit your website time and time again CLICK HERE TO READ MORE...

Why Nofollow Links Should Be a Part of Your SEO Program

Writing by Nick Stamoulis in SEO


Why Nofollow Links Should Be a Part of Your SEO Program

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “Why would I want to build links that aren’t passing any link trust my way?” you might be wondering. Well, nofollow links have other benefits and can indirectly help your SEO campaign. Here are the 2 primary reasons why nofollow links should be a part of your SEO program: They keep CLICK HERE TO READ MORE...

Getting Strategic with Your Content Marketing Campaign

Writing by Shawna Wright in Content Marketing


Getting Strategic with Your Content Marketing Campaign

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content and just wait and see what happens. That's why strategic promotion is so important. Creating great content is half the battle (and sometimes the most difficult half!), but if you aren't promoting and pushing that content than you aren't going to get the return you deserve CLICK HERE TO READ MORE...

Understanding What Content Topics Work Best

Writing by Nick Stamoulis in Content Marketing


Understanding What Content Topics Work Best

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your target audience members. As you get into the swing of content marketing and are actively sharing and promoting your content, you can start to look at trends that can help to guide you in the right direction going forward. Not all of your content is going to be a CLICK HERE TO READ MORE...

How to Know When Your Facebook Fans Are Most Active

Writing by Danielle Bachini in Social Media


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Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and customers. To be efficient with your Facebook posts it’s necessary to understand the behavior of your Fans. When are they using Facebook? This information can be now found within Facebook Insights and can be used to decide on the optimal times to post your content. To find this information, click CLICK HERE TO READ MORE...

Getting Out of Your Link Building Rut

Writing by Shawna Wright in Link Building


Getting Out of Your Link Building Rut

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the proverbial needle in the haystack than ever. Everyone has bad days where they feel burnt-out; the passion is gone, the inspiration is waning, and the thought of building another link make your stomach hurt a little bit. You're in the link building rut. As link building expert CLICK HERE TO READ MORE...

Things that Hinder Enterprise SEO Success

Writing by Nick Stamoulis in SEO


Things that Hinder Enterprise SEO Success

At first glance you’d think that it’s much easier to execute an enterprise SEO campaign compared to a small business or SMB SEO campaign. Enterprise organizations have bigger budgets and more resources which should translate into a powerful SEO campaign that delivers results. In theory this is true, although when it comes to SEO enterprise organizations have a bad habit of getting in their own way and hindering SEO success. Here are 4 things enterprise organizations are guilty of doing which slows SEO success: Have a lengthy approval process Every item within an SEO campaign needs to be approved in order to be CLICK HERE TO READ MORE...

How to Make the Most of Your Content Marketing Efforts

Writing by Danielle Bachini in Content Marketing


How to Make the Most of Your Content Marketing Efforts

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If you are going to invest in content marketing, it’s worthwhile to make the most of it. Here are 5 ways to make the most of content marketing efforts: Find the right balance Businesses often fall into two categories when it comes to content marketing. Some businesses aren’t creating enough content while others are creating too much. It’s obvious CLICK HERE TO READ MORE...

How to Stay Out of Trouble When Publishing a Press Release

Writing by Nick Stamoulis in Content Marketing


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Press release distribution was once a strong weapon in an SEO arsenal. Publishing a press release provided an easy opportunity to get a page of content out there on the web that included links back to your site, and not just any type of links, but keyword anchor text links that told the search engine spiders what the page being linked to was about. Best practice was to include one link per 100 words. So, if you published a 500 word press release that meant you could get 5 links back to your site! It was SEO gold. However, this CLICK HERE TO READ MORE...

Buying Links on Top News Sites? Stop the Real Spammers

Writing by Nick Stamoulis in SEO


Buying Links on Top News Sites? Stop the Real Spammers

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I prefer to be behind the scenes and just focus on my company and my clients, and not so much on making a "name" for myself in the SEO industry. However, after being a member of SEMPO for years I decided that this CLICK HERE TO READ MORE...

Organic Recovery Takes Time

Writing by Shawna Wright in SEO


Organic Recovery Takes Time

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind of links were being built for "proprietary reasons") and Google finally caught on to what he was doing. The client hadn't even realized they were hit until we caught it! Thus began a 5 month long recovery process, which involved no less than 5 CLICK HERE TO READ MORE...

Who Are Your Real Online Competitors?

Writing by Nick Stamoulis in Internet Marketing


Who Are Your Real Online Competitors?

Marketing 101 involves identifying your competitors and analyzing their strengths and weaknesses compared to your own. What are they better at than you? What unique niche can you carve out for yourself? How can you steal away some of their market share? Who is trying to steal away your own market share? But when it comes to succeeding online it’s important to remember that your major offline competitors might only be a tiny blip on the online landscape. And just because you offer the same products/services as someone, that doesn’t automatically mean they are one of your real online competitors. CLICK HERE TO READ MORE...

How Do You Determine Social Media Success?

Writing by Shawna Wright in Social Media


How Do You Determine Social Media Success?

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in social media helps them connect with their target audience time and time again, drive people back to their site, build their social reputation, and more. But when it comes to generating sales social media marketing has a more round-about impact. Sites that expect to get CLICK HERE TO READ MORE...

Getting Smart with Your B2B Blogging

Writing by Nick Stamoulis in B2B SEO Marketing


According to HubSpot, companies that blog have 97% more inbound links than those that do not. HubSpot research also indicates that 92% of companies who blogged multiple times a day have acquired a customer through their blog. But it’s important to mention that just because you publish something that doesn’t automatically make it anything special. In 2012, eMarketer reported that there are 31% more bloggers today than there were three years ago and we can only assume that number has grown by even greater leaps and bounds since then. With so much content going around B2B marketers have to CLICK HERE TO READ MORE...

Cast a Wide Content Net to Increase Sales and Traffic

Writing by Danielle Bachini in Content Marketing


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One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It’s recommended to create blog posts on your site and share them on your Facebook, Twitter, LinkedIn, and Google+ pages, but if that’s all you are doing you are limiting your exposure. This is especially true since not all of your social followers are even going to see what you post. Facebook uses its EdgeRank algorithm to determine who should see what CLICK HERE TO READ MORE...

Carrying a Big Content Stick

Writing by Shawna Wright in Content Marketing


Carrying a Big Content Stick

Theodore Roosevelt's foreign policy boiled down to the now iconic phrase, "speak softly, and carry a big stick.” The basic meaning behind the phrase was to work for peace, but be sure to the military power behind you to make things happen. While I’m not saying you need an army in order to make your presence felt online, the slogan can apply, in a round-a-bout way, to your content marketing efforts. Your “big stick” is the content you are creating, publishing, and promoting on a daily basis. As Jessica Lee of bizbuzzcontent pointed out; It’s not always about being the CLICK HERE TO READ MORE...

If You Want Great Links You Have to Ask for Them

Writing by Nick Stamoulis in Link Building


If You Want Great Links You Have to Ask for Them

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, is link building really dead? As he said; Stop all your linking and publicity related activities. You now have one single solitary content mission: Be awesome. Be awesome and the world will find and share that awesomeness But in his article Eric pointed out how he CLICK HERE TO READ MORE...

B2B Social Advertising is For Long Term Leads

Writing by Danielle Bachini in B2B SEO Marketing


B2B Social Advertising is For Long Term Leads

A business is expected to have a social media presence today. In addition to looking at a company’s website for more information, a prospect will also check out social media pages while they are conducting their research. A social media page is where a company can share updates and links to content that target audience members would find beneficial and also where a company can engage in a dialogue with followers. Of course, in order for social media pages to have the biggest impact, the company must have a social media following. One way to earn more social media followers CLICK HERE TO READ MORE...

Consume Content to Create Content

Writing by Nick Stamoulis in Content Marketing


Reading and Writing

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, “You’ve been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, iMediaConnection, and MarketingLand. So many others struggle with content creation; how do you keep coming up with new ideas for all of these sites?” Her response: A whole lot of time CLICK HERE TO READ MORE...

As SEO Evolves It Puts Small Businesses in a Tough Position

Writing by Danielle Bachini in SEO


As SEO Evolves It Puts Small Businesses in a Tough Position

What it meant to “do SEO” even just a few years ago is drastically different than what it means today. Some elements remain the same, conduct keyword research and implement approved keywords into on site content. But the ongoing component of SEO, or how a website becomes trusted in the eyes of the search engines, has evolved. SEO used to be about link building, whereas now it’s more about link earning. Link building tactics like submitting your site to mass directories and publishing keyword anchor text heavy press releases would improve your SEO efforts and required only a small amount CLICK HERE TO READ MORE...

Will Big Brands Automatically Win the SEO Race?

Writing by Shawna Wright in SEO


Will Big Brands Automatically Win the SEO Race?

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail? Some SEO experts have pointed out, and I see their point, that Google can't afford to block big name websites from the SERPs for too long because users would start to notice something was amiss. And if Google doesn't deliver CLICK HERE TO READ MORE...

How Clients Slow the SEO Process Down

Writing by Nick Stamoulis in SEO


Stressed

The first thing that SEO clients need to understand about the process is that SEO is a long term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature of SEO is slow moving doesn’t mean that gives you reason to slack off. It’s still necessary to stay the course and execute SEO activities in a timely manner. It already takes time to see SEO success and by putting off SEO responsibilities all you are CLICK HERE TO READ MORE...

Guest Blogging In the Right Places

Writing by Shawna Wright in Content Marketing


Guest Blogging In the Right Places

Back in 2013 we interviewed link building expert Julie Joyce about the future of guest blogging. There was a lot of talk in the SEO industry that Google was going to crack down on guest blogging as a link building tactic in one way or another in the coming months, as an extension of the Panda and Penguin updates. This is what she had to say; Guest blogging is probably the “hot” link building technique of the moment, but do you think it’s next on the Google chopping block? Answer from Julie Joyce: I do sadly, and I hate it. I CLICK HERE TO READ MORE...

Hi, I’m Looking to Build Relevant Link Exchanges…

Writing by Nick Stamoulis in Link Building


Hi, I’m Looking to Build Relevant Link Exchanges…

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and managed multiple lawyer websites and “wanted to talk with our SEO manager about relevant link exchanges for their lawyer websites, since that can help drive traffic.” Where to begin… First and foremost, if you spent even two minutes on our site you’d realize that Brick Marketing is a white CLICK HERE TO READ MORE...

Avoid a One Size Fits All Content Marketing Strategy

Writing by Danielle Bachini in Content Marketing


Avoid a One Size Fits All Content Marketing Strategy

The focus of an online marketing campaign today should be on inbound marketing and providing target audience members with information on your business when target audience members want this information. This information on the web comes in the form of content. If you are continually sharing high quality content with your target audience members they will view you as an authority on the topic and you will be able to earn their trust. This comes in handy when it’s time for them to decide who to purchase from or who to hire to perform a service. Like any other marketing CLICK HERE TO READ MORE...

The Link That Keeps on Giving

Writing by Shawna Wright in Link Building


The Link That Keeps on Giving

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media and engaging in conversations with your audience and other thought leaders, by creating the kind of content that people want to link to, and by putting your brand out there to be found across a variety of platforms. One or two powerful referral links can CLICK HERE TO READ MORE...

Press Releases are for Promotion, Not SEO Links

Writing by Nick Stamoulis in Content Marketing


Press Releases are for Promotion, Not SEO Links

For the longest time press release distribution was one of the items on our list of monthly link building activities for clients. Whenever a client had something newsworthy going on in the company we’d write a press release that incorporated targeted keywords and a combination of keyword anchor text links and full HTML links and distribute it through a paid PR distribution service. The benefit was twofold. The company would generate press from the release and also improve their inbound link portfolio for SEO purposes by gaining links from trusted sources. Unfortunately, the ease of writing and distributing press releases CLICK HERE TO READ MORE...

How to Get More Website Visitors From Social Media

Writing by Danielle Bachini in Social Media


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Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s necessary to have a social media presence on behalf of a business. People use social media for a variety of reasons, one of which is to connect with businesses or brands that they do business with currently or are researching before potentially doing business with them. While a CLICK HERE TO READ MORE...

Keep Your Content Marketing Efforts on Track

Writing by Nick Stamoulis in Content Marketing


Keep Your Content Marketing Efforts on Track

Content marketing is the most crucial component of an SEO strategy today. It’s also the part of SEO that many companies struggle the most with. After all, it takes a lot of time and effort to develop a content marketing strategy and then execute it in its entirety. Many organizations find that something always slips through the cracks and their content efforts never quite match up with what they should be, limiting SEO success and online marketing efforts overall. Each page of content that’s created is an additional page that can rank in the search engines for targeted keywords, CLICK HERE TO READ MORE...