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Latest Posts

Who’s Name to Use for Link Building?

Written by Nick Stamoulis

When executing a white hat link building strategy for our clients, one of the key components is often blog commenting. Leaving comments on relevant and reputable industry blogs is a great way to augment your link portfolio with valuable links, as well as build relationships with industry bloggers, i...

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Put an Old Website to Good Use

Written by Nick Stamoulis

It’s not uncommon for a business owner to have more than one website. Maybe when they first started out they weren’t sure what the direction of the company would be, so they launched a few different sites that went after a few different kinds of products or services. As time went on they found...

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5 Steps to Achieve Guest Blogging Opportunities

Written by Nick Stamoulis

Content is an extremely important part of an online marketing strategy. Content is what improves brand visibility, builds inbound links, and supports a social media strategy. However, content is only valuable if it gets noticed. One great way to get your content in front of target audience members i...

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2 Reasons to Optimize for Branded Keywords

Written by Nick Stamoulis

Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question I get a lot from many website owners. After all, your brand is everywhere ...

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Outbound Linking for SEO

Written by Nick Stamoulis

When people in SEO circles talk about linking, it’s typically about inbound linking. After all, inbound links pointing to your website are what establishes trust with the search engines. A website that naturally grows an impressive inbound link portfolio from relevant sources over time is going to...

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Hyper Local Keywords and PPC Ads

Written by Nick Stamoulis

I was recently doing keyword research for a new SEO client when I came across about 15 pages buried fairly deep in their navigation (so deep that I almost missed them!) that were obviously created to target hyper local keywords. For instance, it would be like if the Brick Marketing website had a bun...

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Utilize LinkedIn Groups as Part of a Social Strategy

Written by Nick Stamoulis

For some reason, LinkedIn tends to get overshadowed by Facebook, Twitter, Google+ and even more recently, Pinterest, in the social media conversation. LinkedIn may not be as “cool” as the other social networks, but it’s not supposed to be. LinkedIn was created with the focus on business and ne...

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Get In Touch With Your Online Local Marketing

Written by Nick Stamoulis

Guest post by Jessica Sanders of ResourceNation.com With the online business world seeing it’s highest levels of engagement with online marketing, it’s easy to forget about the customers right in your backyard. While social networks are still a smart way to reach these customers, there are a va...

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Shift Content to Meet Target Audience Needs

Written by Nick Stamoulis

Getting started with a content marketing strategy can be overwhelming. It’s not easy to produce quality content on a regular basis. In addition to brainstorming topic ideas, conducting research, and writing/creating the content you also need to spend time promoting it once it’s been published an...

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Use Google Tools to Monitor Your Brand Online

Written by Nick Stamoulis

A positive online brand reputation can take years to build. It’s important to do all that you can to preserve that positive reputation once it has been earned. When consumers are looking for a product or service or for information about a business, they turn to the Internet. Anybody with an Intern...

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Dealing with the Actions of Bad SEO Providers

Written by Nick Stamoulis

It’s an unfortunate truth that the SEO industry is (and has been for a long time) plagued by black hat SEO practitioners, spammers, and just bad SEO providers in general. Since anyone can register a domain and claim to be an SEO expert, there are plenty of cheap, low-quality SEO services available...

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Does Your Blog Have Any Personality?

Written by Nick Stamoulis

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content ma...

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Don’t Kill a Site Because of a Failed SEO Program

Written by Nick Stamoulis

A few weeks ago I was working on an SEO audit analysis for a client that thought they were impacted by Penguin. For the record, the first step in identifying a Google penalty is to make sure you actually have one! I can’ tell you how many site owners I’ve talked to that thought they had a penalt...

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Keyword Research Best Practice Steps

Written by Nick Stamoulis

An SEO campaign can be broken down into two separate phases. The first part is the on-site optimization phase. Before building links that will generate search engine trust and traffic to your website it’s important to have a solid SEO foundation with your website. The website should be full of hel...

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Improve Local Link Building with These Tips

Written by Nick Stamoulis

If you cater to a local audience, it’s important to dedicate time to local link building. Local link building efforts not only tell the search engines where you are located and who you are trying to target, but also help generate valuable traffic to your website. Here are 5 tactics to implement in...

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Can a Keyword Rich Domain Also be a Brand?

Written by Nick Stamoulis

I was talking with a prospective SEO client a few weeks ago whose domain name was essentially citystatelawyer.com (imagine something like BostonMALaywerLLC.com). She had registered the domain name a few years prior because she read/heard/someone told her that a good way to rank well in the search en...

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Finding an Ad Program to Support SEO

Written by Nick Stamoulis

SEO is an excellent long term strategy to build up a website presence in the search engines and online in general. However, at times it may be necessary to invest in an online advertising program to support the SEO, especially if you are looking for a short term boost or have a product or service th...

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Tips to Improve Your Social Media Strategy

Written by Nick Stamoulis

Face it. Social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to find ...

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Are Followers Seeing Your Facebook Posts?

Written by Nick Stamoulis

Facebook is a crowded space. It has more than 800 million users and each of those users has many people, businesses, and brands that they follow. It’s not uncommon for a Facebook user to have more than 500 connections. For that user, the News Feed would be clogged with updates if Facebook didn...

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Guidelines for Accepting Guest Blog Posts

Written by Nick Stamoulis

Guest blog posts can be mutually beneficial for both parties involved. The guest blog post author is able to share their opinions and knowledge with a new group of people and the blog owner gets fresh content that will keep their blog active and thriving. However, if you own a blog and accept guest ...

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Situations to ReWrite Your Title Tags

Written by Nick Stamoulis

Perhaps the most important meta element is the title tag. The title appears as the clickable link on a search engine results page and is text that the search engine spiders crawl to help determine what a web page is about. If you want your website to perform well in the search engines it’s importa...

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Things to Consider When Your Website Traffic Dips

Written by Nick Stamoulis

If your traffic dips down this month, don’t assume the world is crashing in around you. Unless your traffic vanished overnight and happened to coincide with a Google update like Penguin or Panda it doesn’t mean all hope is loss. I’m constantly reminding my SEO clients that you can’t make SEO...

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B2B Content Should Promote Thought Leadership

Written by Nick Stamoulis

B2B decision makers spend time doing research online. In order to stand out above the rest of your competition and get noticed, it’s important to invest in content marketing. Content is what helps fuel SEO and social media strategies. Without content, it’s difficult to find success online today....

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Overcoming the Challenges of Small Business SEO

Written by Nick Stamoulis

A few weeks ago I was talking with a small travel website owner that was interested in Brick Marketing’s new SEO service for small businesses. His challenge, like most small business owners, was that he had a little bit of budget set aside for SEO but he didn’t know what to do with it. He knew h...

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A Technical SEO Audit Can Find Website Issues

Written by Nick Stamoulis

When getting started with a new SEO campaign, or at least once every year if you are currently executing a long term campaign, it’s important to conduct an SEO audit of your website to see how your website is being viewed by the search engines. In addition to looking at and analyzing inbound links...

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What Does Successful SEO and Weight Loss Have in Common?

Written by Nick Stamoulis

I realize it may sound like a strange comparison, but successful SEO and weight loss plans have a lot more in common than you might think. 1. Think marathon, not sprint. Just like you can’t realistically expect to lose 60 pounds in a month, you can’t expect your website to catapult to the top o...

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How to Target Multiple Cities With Your SEO

Written by Nick Stamoulis

If you are a local business, it’s important to optimize your website for local search. One question that many local business owners have is how they should go about targeting more than one city or location. Even if your business is located in City A, you also want to attract searchers that may be ...

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The Best Directories for SEO

Written by Nick Stamoulis

Directory submission has long been a standard SEO practice. There are thousands of free directories out there to submit to and each provides a link back to your website. However, Google is starting to de-index many of these free directories. When Google tweaks its algorithm, it is attempting to thin...

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Link Exchanges: Bad for SEO and Usability

Written by Nick Stamoulis

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation. Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link...

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Places to Share Content After Publishing

Written by Nick Stamoulis

Content is an important piece of an online marketing strategy. Every business has an informational website and that often isn’t enough to compete or get noticed by target audience members or the search engines. Potential customers or clients are spending time researching online and the content tha...

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Should Your Site Include a Search Feature?

Written by Nick Stamoulis

Your website is the hub of all of your online activity. Obviously you want to have a site that is easy to use to provide visitors with a good experience. If they have a good experience on your site they will be more likely to buy, fill out a form, convert in some other way, or bookmark it to retur...

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Could Blog Syndication Hurt Your SEO?

Written by Nick Stamoulis

In most circumstances, having your company blog picked up and syndicated by another industry blog is a huge win for both your SEO and content marketing campaigns. Not only is it a great source of inbound links, it also helps build your industry reputation and introduces your brand to a new audience ...

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Are You Guilty of Over Optimization?

Written by Nick Stamoulis

If there’s any proof that we are at the mercy of the search engines (and more specifically, Google), look no further than at the recent Google Penguin update. Website owners have always been told that in order to succeed they need to participate in search engine optimization. They need to do keywo...

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Building Your Online Brand Presence

Written by Nick Stamoulis

If a customer is looking for your brand by name, your website and business profiles should be the only things coming up in the search results. For instance, when someone searches for “Brick Marketing” in Google the first 10 results include the Brick Marketing website, social profiles, the compan...

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What to Know About Google+ Local

Written by Nick Stamoulis

Last week Google announced that Google Place pages would now become Google+ Local pages by integrating the information into the Google+ architecture. In addition to being accessed through Google Search and Maps, business information can now be found by clicking the new Local tab within Google+. A...

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Enterprise SEO Press Release Link Building Tip

Written by Nick Stamoulis

Large companies typically have a public relations department or firm that handles all of their offline PR. It’s important to integrate offline PR efforts with a search engine optimization campaign to increase exposure and build inbound links to a website. In addition to sharing a press release o...

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Don’t Judge Your SEO in a Silo

Written by Nick Stamoulis

An SEO client of mine came to me one day and wanted to know why their traffic was down. When I looked at their analytics I saw that they had lost a small percentage of visitors from one month to the next, but nothing to signify that their website had taken a hit from any of the recent Google Panda o...

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Know What to Expect From Your SEO Firm

Written by Nick Stamoulis

There’s certainly no shortage of SEO companies out there and since your SEO partner doesn’t need to be local, you have your choice of firms throughout the country. It’s important to spend time researching and speak with each SEO services firm that you are considering. Not every firm is going t...

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Improve A B2B Blog with These 7 Tips

Written by Nick Stamoulis

Operating a B2B blog can be a great way to establish your business as a trusted resource. B2B decision makers spend a lot of time weighing their options before spending their money on the product or service that you provide. If you have proven to “know your stuff” via your blog for many months, ...

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What Kind of Inbound Links Get Sites in Trouble?

Written by Nick Stamoulis

Links are the currency of the online world; the more links your site has the more valuable it becomes in the eyes of the search engines. But the search engines know that site owners understand the importance of inbound links, and they also know that there are spammers out there that are looking to m...

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Don’t Discount the Importance of Branded Keywords

Written by Nick Stamoulis

In order to gauge the success of your SEO efforts, one important thing to look at on a monthly basis are the keywords that are generating visitors to your website. If your SEO campaign is on track, you will see a gradual improvement over time for the keywords that you have been targeting. A common c...

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Should Ecommerce Sites Delete Old Facebook Posts?

Written by Nick Stamoulis

The other day, one of Brick Marketing’s ecommerce SEO clients had a really great question about their company Facebook page that I had never really considered before. As part of their social media marketing campaign, this client routinely posts sales and promotions to their Facebook page to let th...

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A Look at Facebook PPC Ads

Written by Nick Stamoulis

Given the recent Facebook IPO, there has been a lot of talk about its revenue model and the advertising platform that it offers. Recently GM has pulled its Facebook advertising, claiming that it is ineffective. Turns out the timing of the announcement wasn’t a coincidence and that GM and Faceboo...

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How to Clean Up a Link Portfolio

Written by Nick Stamoulis

Inbound links are an important part of SEO, but you don’t want any old link pointing to your site. Unfortunately some website owners are learning this the hard way recently. The latest Google algorithm updates are penalizing sites that have lots of low quality backlinks. If you want to recover fro...

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5 Content Marketing Research Tips

Written by Nick Stamoulis

Coming up with new topics for your content marketing campaign can be tricky, but it’s not nearly as hard and most site owners and marketers seem to think it is! Here are five content marketing research tips to help you take your content marketing to the next level and always have a source of great...

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Attend an Industry Event to Improve SEO

Written by Nick Stamoulis

Attending an industry event is beneficial for business owners and employees for many reasons. It’s a great way to learn more and to share with other likeminded businesses and individuals. Industry events are great for networking and promoting your products and/or services. But did you know that...

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SEO Isn’t a Collaborative Process

Written by Nick Stamoulis

There are many red flags to take note of when starting discussions with a potential client. If they continue to ask how long it will take to get to a number one ranking, that’s a red flag. If they’ve worked with (and fired) numerous SEO companies in the past, that’s another red flag. If they t...

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Make SEO Decisions Based on Trending Data

Written by Nick Stamoulis

Every website is under constant pressure to produce. Even well-established businesses have monthly/quarterly/annual quotas they are supposed to meet in terms of visitor growth, qualified leads, sales and so forth. And while I can understand the fear that grips the heart of every site owner and marke...

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B2Bs Should Leverage the Power of YouTube

Written by Nick Stamoulis

When you think about social media sites to incorporate into your B2B social media marketing strategy you probably immediately think of Facebook, Twitter, Google+, and LinkedIn. But what about YouTube? YouTube may be most commonly known as a place to watch funny videos of cats or babies or new music ...

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Stop Obsessing About Where You Rank

Written by Nick Stamoulis

When people are looking for a product or service and conducting research, the first place that they typically turn to is the search engines. For this reason, it’s important to invest in SEO in order to improve your search engine visibility. If you’re spending money on SEO, you obviously want to ...

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Protecting Your Website from Negative SEO

Written by Nick Stamoulis

There has been a lot of speculation the last few weeks about negative SEO, especially since the Penguin update. Back in April, Google started sending various site owners notifications about “unnatural links,” letting owners know if it looked like they were part of a link scheme. Normally, natura...

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Avoid Links from Sites with These Traits

Written by Nick Stamoulis

Link building is an important part of the SEO process. Inbound links are what conveys trust to the search engines. In a way, links help tell the search engines your story. It’s important to be associated with the right websites in order to convey the right story. Not all links are created equal, j...

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5 Tips to Improve Blog Conversion Rate

Written by Nick Stamoulis

What is the point of having a business blog? Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is import...

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Is Your Onsite SEO Under Optimized?

Written by Nick Stamoulis

There has been plenty of buzz in the last few weeks about Google’s over optimization penalty (the Penguin update), leaving many site owners scrambling to figure out if their site was penalized (or might be in the future) for doing “too much SEO*.” Let me point out, there is a pretty clear line...

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Search Just Got Even More Social

Written by Nick Stamoulis

If you’ve been paying attention to SEO trends at all in the last couple of years you should know that social media is no longer just a branding or customer service tool for business. A social media presence can improve SEO efforts. Both Google and Bing incorporate social signals into their search ...

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How to Scrub a Keyword List

Written by Nick Stamoulis

Best practice dictates that site owners should only target 2-5 keywords on any one page of content on their site. Considering there could be 100s of keywords and keyword variations that could potentially be used to optimize your site, narrowing it down to 2-5 is not easy or quick task. I’ve foun...

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Social Followers Don’t Mean Sales

Written by Nick Stamoulis

Social media is an important place to be for marketers today. After all, millions of people are visiting social sites on a daily basis and marketing is all about being where the people (target audience members) are. However, many marketers are measuring their social success the wrong way. Socia...

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How Often Should I Check Analytics?

Written by Nick Stamoulis

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it. That’s why it’s necessary to set up a...

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SEO Tips for an E-Commerce Site With Changing Inventory

Written by Nick Stamoulis

Unlike an informational or lead generation business website, an e-commerce website can have thousands and thousands of pages. Product inventory is typically always changing and a product that may have been available yesterday, is no longer available today. What makes this situation tough from an e-c...

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4 SEO Items to NOT Check Daily

Written by Nick Stamoulis

It’s important that site owners keep an eye on various items during their SEO campaign. You need to know how well your keywords are performing (how much traffic are they driving?), what visitors are doing once they arrive on your, how well is traffic converting and so forth. These SEO items will h...

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The Right Way to Use Forums for Link Building

Written by Nick Stamoulis

Link building is an important part of SEO because inbound links pointing to your website are what establish search engine trust over time. One of the most important things to remember when building links to your site is that the search engines want to see a diverse portfolio of links. If all of your...

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Repurpose B2B Content with a Content Recycling Campaign

Written by Nick Stamoulis

Most B2B marketers will agree that creating and maintaining a strong content marketing campaign is hard! Many companies more a lot of time and energy into producing one piece of great content, but once they have the finished product then they don’t fully leverage it! A B2B content recycling campai...

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Expand Beyond Core Keywords to Improve Traffic

Written by Nick Stamoulis

When first getting started with an SEO campaign, it’s necessary to conduct keyword research for every page of the website. For a large website, this can be a very time consuming process. For a smaller website, it may not take as much time to complete but it’s still important to put the effort in...

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When Business is Slow Don’t Give Up on SEO

Written by Nick Stamoulis

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...

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How to Fix a Google SEO Penalty

Written by Nick Stamoulis

Has your website experienced an unexplained dip in traffic? Meaning, that you have been marketing the website as you always have been and there is no seasonality issue to contend with? Google is constantly changing the search algorithm, but with the roll outs of the Google Panda and Google Penguin u...

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How To Improve Your Domain Authority

Written by Nick Stamoulis

There are numerous signals that the search engines consider when ranking a website and as we know the search engines are constantly tweaking these algorithms and giving more or less weight to certain factors in order to improve search results and combat web spam. While we don’t know exactly how mu...

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Don’t Judge Your Social Success From One Update

Written by Nick Stamoulis

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture. I’ve h...

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Why the Meta Description Still Matters

Written by Nick Stamoulis

Way back in the early days of the Internet the search engines considered all of the meta information of a website as part of the ranking algorithm. As time went on, the search engines began paying more attention to the actual website content. Today, the meta description may not be a ranking factor t...

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A High Bounce Rate Isn’t Always Bad

Written by Nick Stamoulis

Many website owners that notice a high bounce rate in their analytics start to panic. A high bounce rate means that a website isn’t good, right? Not exactly. A website bounce rate is the rate at which a website visitor lands on a page of a website and then leaves (bounces) without visiting anot...

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Why Is Internal Linking Important?

Written by Nick Stamoulis

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. Howeve...

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Keyword Selection Reminders

Written by Nick Stamoulis

Keyword research is an important part of an SEO campaign. Just guessing which keywords to target will result in a campaign that misses the mark, gets the wrong kind of traffic, and misses out on lots of good opportunities. Keyword research should be conducted for every page of the website using a ke...

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Google Panda Update vs. Google Penguin Updates

Written by Nick Stamoulis

The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering w...

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Social and Content Should Work Together

Written by Nick Stamoulis

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of ...

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How to Gain Consumer Trust Online

Written by Nick Stamoulis

The power is in the hands of the consumer. They know that they have options and they are going to take their time to ensure that they make the right choice before spending their money. Besides getting recommendations from trusted friends, family, or colleagues consumers are spending time researchi...

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Ways to Ruin the User Experience on Your Site

Written by Nick Stamoulis

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Here are 5 ways your site might b...

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5 Blog Commenting Tips for Link Building

Written by Nick Stamoulis

It’s important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but i...

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Google Autocomplete Feature for Online Marketing

Written by Nick Stamoulis

If you are a frequent user of Google search (who isn’t?) you’ve noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature. According to Google these search suggestions or predicted queries “are algorithmically determined based on a number o...

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Roundup Blog Posts Help Your Content Marketing

Written by Nick Stamoulis

First off, what exactly is a “roundup” blog post? A roundup blog post is when you take a group of articles/white papers/blogs that you DIDN’T write and do a short little recap about each with links to the original source. Here on the Brick Blog, we publish two roundup blog posts each week—on...

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5 Tips to Keep Social Media Followers Happy

Written by Nick Stamoulis

Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this wel...

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Understanding Social Media Timing

Written by Nick Stamoulis

When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following you...

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Analyze Page Load Time for SEO Success

Written by Nick Stamoulis

Like any service provider, the search engines want to provide a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly deve...

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The SEO Value of Ecommerce Customer Reviews

Written by Nick Stamoulis

If you own an ecommerce website and are looking for ways to improve your SEO, you might already be sitting on a goldmine of content from your customer reviews! User generated content (UGC) is often overlooked by site owners, but it can have a wildly positive effect on your ecommerce SEO when you lev...

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Don’t Make These 5 Content Marketing Mistakes

Written by Nick Stamoulis

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are finally starting to listen. However, bad content marketing is even worse...

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SEO Tips for E-Commerce Websites

Written by Nick Stamoulis

SEO is a complex process for any website, but e-commerce SEO is perhaps the most difficult. E-commerce websites often have hundreds or thousands of product pages and SEO best practice is that ALL pages of a website should be optimized. Overwhelming? Possibly. Impossible? No. Since you want to do it ...

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What is Earned Media and How Does it Impact SEO?

Written by Nick Stamoulis

Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and ...

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How to Structure an SEO Campaign

Written by Nick Stamoulis

If you’re a website owner that’s new to the SEO game it can be overwhelming. Keywords, meta tags, links, content, blog posts, search engine algorithms, social media, URL structure, sitemaps, analytics- what does it all mean, and where should you start? Whether you own a small business/website ...

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You Don’t Own Your Social Profiles

Written by Nick Stamoulis

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when you...

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3 Important Ways B2Bs Should Use Social Media

Written by Nick Stamoulis

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They ...

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Give Links to Get Links

Written by Nick Stamoulis

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of...

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4 Ways to Identify a Good SEO Firm

Written by Nick Stamoulis

If you are looking to hire an SEO firm, you want to make sure you find the right company for your business and online goals. There is no shortage of SEO companies (large and small), consultants, gurus, experts and specialists eager to become your SEO partner—but how can you tell if one SEO company...

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Optimize Internal Brand Pages for Search

Written by Nick Stamoulis

There’s no doubt that SEO is a complex, time consuming process. SEO best practice is that every page of a website should be optimized. This is something that many website owners don’t get right. They concentrate their SEO efforts on the “most important” pages that are most likely to conve...

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Improve Blog Traffic from Your Target Audience

Written by Nick Stamoulis

It takes a lot of time and effort to build and operate a business blog. Obviously, you want to generate traffic to the blog over time. However, the goal shouldn’t just be to get any kind of traffic. You want your visitor traffic to consist of people that have the potential to become prospects and ...

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Black Hat SEO Tactic to Avoid: Duplicate Content

Written by Nick Stamoulis

Google is quick to point out that “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.” However, the algorithm is far from perfect, no matter how many tweaks Google...

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Incorporate SEO into a Website Redesign

Written by Nick Stamoulis

A website redesign is recommended every 3-5 years or so, or even less depending on the industry and competitive environment online. It’s important to keep things fresh! The look and feel of a business website tells a lot to prospective customers or clients. If the site looks outdated, it will be a...

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What is a Newsworthy Press Release Topic?

Written by Nick Stamoulis

Online PR is a great addition to any link building campaign. Much like blog posts or articles, individual online press releases can rank in the search engines, increasing your overall online brand presence for both branded and non-branded keywords. When published through a trusted and paid distribut...

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Tips to Get Social Media Followers to Convert

Written by Nick Stamoulis

Social media followers may “Like” you, but is that enough? Not really. Social media followers are only valuable if they eventually turn into something more. If they are just passively noticing your social posts, but never taking any action- it’s time to change that. Here are some tips to help ...

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Don’t Neglect to Revisit On Site SEO

Written by Nick Stamoulis

When getting started with an SEO campaign, the first phase is on site optimization. This phase includes conducting keyword research and selecting the most relevant keywords that have search volume for every page of the site. These keywords are then implemented in the body content on the page, the me...

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A Common Keyword Research Mistake

Written by Nick Stamoulis

Depending on the industry your website operates in and the content on your site, there might be hundreds of keywords that you could target with your onsite SEO. Best practice dictates that you only target 2-5 keywords per page, which means you’ll have to get picky. Even if your keyword research wa...

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Why Don’t You Have a Video Marketing Strategy?

Written by Nick Stamoulis

In order to compete online today it’s important to produce engaging content that will be found by the search engines and by target audience members. When it comes to content marketing, businesses are still limiting themselves. Creating a blog and getting involved in social media is a good start. B...

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5 Tips to Keep Your Content Constant

Written by Nick Stamoulis

Content is an extremely important component of an Internet marketing and SEO campaign. Inbound marketing tactics (like publishing informative content) consistently prove to be effective in attracting consumer attention. For SEO purposes, each piece of content that is well optimized for the search en...

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Google Went SEO Update Crazy

Written by Nick Stamoulis

I’ve been working in the Internet marketing and SEO industries for nearly 13 years, and March 2012 has got to be one of the most active months for Google updates that I’ve ever seen. We are used to hearing about a few updates (usually small ones) every month. A game changer (like the Google Pand...

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Build Your Brand by Guest Blogging

Written by Nick Stamoulis

Long before Facebook and Twitter came along, individuals and businesses set up blogs to share information and participate in conversations with one another. For business, it was a great way to establish a brand identity and voice. Since the search engines rank pages based on content, blogging was ...

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Duplicate Content on Multinational Websites

Written by Nick Stamoulis

In a perfect SEO world, a multinational corporation would have unique websites on separate URLs with unique content for each country they operate in. Each site would then be submitted to the Google server for that country (google.com vs. google.co.uk) so the pages wouldn’t be competing against eac...

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How a Business Blog Can Hurt Your Marketing

Written by Nick Stamoulis

A content marketing strategy is essential for online marketing success today. People are online looking for information and if you aren’t publishing any content on behalf of your business, there is much less of a chance that you will be found and noticed in the competitive online space. A business...

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The Small Business SEO Process

Written by Nick Stamoulis

Due to time and budget limitations, small businesses are typically slower to get involved in online marketing. They may be comfortable with the success that has been achieved from referrals, word of mouth, or traditional marketing practices like direct mail, flyers, coupons, ads, etc. However, even ...

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Moving to a New Website Domain? Remember These Tips!

Written by Nick Stamoulis

If you are moving to a new website domain anytime soon, you want to make sure the transition goes as smoothly as possible. Even small bumps in the road can have a major impact on the performance of your website and online business. Here are 6 things to keep in mind while moving to a new domain: 1. ...

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Save SEO Efforts with a 301 Redirect

Written by Nick Stamoulis

There’s a lot that goes into a website redesign and many reasons to do it. A business website redesign may be necessary in order to keep the site looking “fresh” or if the company has undergone a large rebranding effort. There’s certainly nothing wrong with wanting to change your website, ...

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SEO Requires a Monetary Commitment

Written by Nick Stamoulis

When it comes to implementing an SEO campaign, website owners have options. They can do it completely by themselves using free resources online, they can use SEO software, seek advice from a consultant, or outsource the work to an SEO company. What some don’t understand is that in order to do SE...

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The Different Types of Social Media Experts

Written by Nick Stamoulis

If you are thinking about hiring a social media expert to manage your social media marketing campaign, make sure you are working with the right kind of social media expert that is a good fit for your business. Here are five types of social media experts: 1. Reformed PR Person The reformed PR social...

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Should Your Blog Include Paid Reviews?

Written by Nick Stamoulis

It takes awhile to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to ...

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Is Personalized Search a Bad Thing?

Written by Nick Stamoulis

I came across this great article on SearchEngineLand the other day that discussed how users feel about personalized search. The debate has been going back and forth for some time about whether personalized search is a good or bad thing for the end user, who in the end is Google’s customer. Some sa...

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5 B2B Social Media Guidelines to Follow

Written by Nick Stamoulis

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...

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Relevance Should Determine Selected Keywords

Written by Nick Stamoulis

Keyword research is one of the first steps of an SEO campaign. Sure, you could blindly select keywords that you think will perform well but typically this kind of guesswork isn’t effective. Instead, keyword research should be performed for every page of a website. This process can be relatively qu...

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Doorway Pages: Black Hat SEO Tactic to Avoid

Written by Nick Stamoulis

According to the Google Webmaster Guidelines, doorway pages “…are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase…doorway pages are written to rank for a particular phrase and then funnel users to a single destination.” A doorway page ...

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Website Content Mistakes that Affect Conversion

Written by Nick Stamoulis

A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it’s the content on the site that wi...

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A Link Audit Can Gauge Link Building Success

Written by Nick Stamoulis

A link audit is a rather tedious task to complete, but it’s worth the time and effort because it provides you with great insights about your link portfolio and how your website is viewed by the search engines. In order to conduct a link audit, you will need to use a tool like Link Diagnosis that w...

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Diversify Your Website Traffic Sources

Written by Nick Stamoulis

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is incredibly important for online success, it is only one piece of the online marketing pie that a website needs to invest in if i...

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Don’t Let Google SEO Freak You Out!

Written by Nick Stamoulis

Obviously, Google is the king of search. Sure, Bing has made impressive strides and some people will never stray from Yahoo! but when it comes to search, Google is where it’s at and has by far the largest share of the search market. Google is so much more than a search engine and has become a part...

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How Many Visitors is Enough for My Website?

Written by Nick Stamoulis

How many visitors a month is good for my website? This is actually a question I get asked fairly frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site ow...

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B2B Content Can Support More Than Your Blog

Written by Nick Stamoulis

If you are looking to improve upon online marketing efforts and build up your online presence, one of the best ways to do so is to start blogging. A B2B blog has many benefits. It’s a way to connect with target audience members and provide them with helpful and useful information that establishes ...

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Find the Right Social Media Balance

Written by Nick Stamoulis

It’s impossible to discuss online marketing today without mentioning social media. Social media networking sites are where the people are. The numbers don’t lie. The most popular social networking sites have millions of users. Clearly, that’s where you want your brand to be as well. In additio...

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Getting Controversial with Your Content

Written by Nick Stamoulis

A few weeks ago I wrote a post called “Search Rankings a Dead.” I wrote it because I was inspired by the topic of another blog post I had found on Search Engine Land (a great SEO industry blog) called “Search Rankings are Dead: Long Live Search Placements.” I don’t think it’s any great s...

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Competitor Info Can Help and Hinder SEO

Written by Nick Stamoulis

Before getting started with an SEO campaign it’s important to conduct research. Obviously you want to spend time researching your target audience and their behavior online, but it’s also important to spend some time researching what your competitors are doing in the online space. Competitor info...

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Small Business SEO Advice

Written by Nick Stamoulis

No matter what the size of your business, it’s important to have a website and spend time optimizing it. Just because you are a small company and get most of your business from referrals, that doesn’t mean that you don’t need to invest in your online presence. Sure, you may be able to maintain...

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Black Hat SEO Tactic to Avoid: Link Schemes

Written by Nick Stamoulis

Google says it flat out in their Webmaster Guidelines, “Your site's ranking in Google search results is partly based on analysis of those sites that link to you.” The more quality sites that link to pages of your website, the more valuable it becomes in the eyes of the search engines. Although t...

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Control What You Can of Your Online Reputation

Written by Nick Stamoulis

The online reputation of your business is everything. Besides talking with trusted friends, family members, and co-workers, people turn to the search engines when they are looking for information about products or services. If they find positive sentiments about your company, they will be more lik...

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Incorporate Long Tail Keywords into the Mix

Written by Nick Stamoulis

Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (articles, press releases, blog p...

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7 Specific Google SEO Quality Guidelines

Written by Nick Stamoulis

As a white hat SEO practitioner, I take everything the search engines say about SEO very seriously. If Google or Bing declares a particular link building or onsite optimization tactic black hat, then my company tries to avoid it at all costs when executing our clients’ SEO campaigns; I never want ...

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Link Building is What Maintains SEO Success

Written by Nick Stamoulis

Search engine optimization is no easy task. It’s not like other promotional or marketing strategies in which the results can be seen quickly. Instead, SEO is a marketing strategy that is only successful if worked at for the long haul. SEO can be broken up into two phases. The first phase is on-...

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Can Too Many Pages Hurt Your SEO?

Written by Nick Stamoulis

Search engine optimization is about improving the search engine and overall web presence of a website, but not just the website as a whole. A good SEO campaign will improve the search engine and web presence of each individual page of a website. So, does that mean that there is a specific number of ...

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How to Add SEO Value to a Facebook Page

Written by Nick Stamoulis

Facebook is much more than a social media site. It’s become a part of our everyday lives. The number of Facebook users continues to grow and is on a path to reaching 1 billion members. 1 billion! If 1 billion people are using Facebook, no matter what kind of business you operate, your target audie...

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Demand Generation and SEO

Written by Nick Stamoulis

How do you effectively optimize your website for SEO when no one is searching for the keywords that best reflect your content? Companies that have carved out an entirely new niche for their brand may find themselves facing such a situation. While there may be “ok” keywords that kind of describe ...

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Be Where Competitors Aren’t with Link Building

Written by Nick Stamoulis

Link building is hard work no matter what way you look at it. Finding new, quality sources to build inbound links from takes a lot of time and effort on your part (or on the part of your SEO provider) and the search engines are constantly on the prowl for websites that are trying to take shortcuts w...

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Blog Commenting Isn’t Just for Link Building

Written by Nick Stamoulis

Blog commenting has been a long standing SEO link building tactic. While blog commenting is a timely process (you need to find relevant blogs that accept comments, spend time reading each post, and craft a well thought out comment), it is a fairly straightforward process that can help build a quali...

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Title Tag Writing Best Practices for SEO

Written by Nick Stamoulis

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyw...

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Don’t Forget About These On Site SEO Factors

Written by Nick Stamoulis

After doing industry, competitor, and keyword research the first phase of an SEO campaign is the on-site optimization phase. This is the process of making changes to your actual website that will attract both search engine spiders and target audience members. A website that is properly optimized f...

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Potential SEO Client Do Not’s

Written by Nick Stamoulis

This is a little rant type venting post for fellow SEO professionals. I recently wrote a blog post about my favorite worst SEO leads, this is an expansion on this topic a bit. The following is a list of recommendations for people looking for an SEO firm of things NOT to do: Don’t go looking for ...

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How to Boost the SEO Potential of B2B Content

Written by Nick Stamoulis

B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewh...

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Video Marketing Guidlelines – SEO Video Tip

Written by Nick Stamoulis

Website owners think that implementing a video marketing campaign means creating television quality videos, but that simply isn't the case. Even a short tour of your facility (store, office, plant, etc), interviews with your employees or a product demo are great videos that can drive an online video...

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Keyword Relevancy is More Important Than Search Volume

Written by Nick Stamoulis

When undergoing the keyword selection process of onsite optimization, I find many site owners are often hesitant to incorporate the long-tail keywords that I am recommending that build into their content. They often ask “Why would I want to target a keyword that only gets 300 searches a month? Thi...

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Local SEO Guidelines to Remember

Written by Nick Stamoulis

If people are looking for a local business these days, they don’t turn to the Yellow Pages. They head for the search engines and type in the service, product, or kind of establishment that they are looking for in addition to the location that they are in. While the search engines continue to impro...

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Make These Changes to Improve a Blog

Written by Nick Stamoulis

If you’re going to invest in operating a business blog, you might as well do it right. After all, blogging is hard work. If you’re going to put time, effort, and other resources into the blog you want to make sure that people are actually visiting the blog. Since there are plenty of other blo...

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Build Links that Will Get Noticed

Written by Nick Stamoulis

Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will ...

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Consider SEO When Developing a Brand

Written by Nick Stamoulis

Search engine optimization is typically a strategy that is implemented once a business has its brand in place. SEO is used to get search engine users to notice the brand. Obviously, there’s nothing wrong with that strategy and SEO can help improve the search engine performance of the brand websi...

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3 Blog Commenting Etiquette Tips

Written by Nick Stamoulis

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing yo...

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Keyword Research Approach Tips

Written by Nick Stamoulis

One of the first steps of an SEO campaign is to conduct keyword research. Best practice is to manually go through every page of the website, pick out important words and phrases on each page, and plug them into a keyword research tool. The keyword research tool will then generate a listing of relate...

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Using Google Analytics for Keyword Research

Written by Nick Stamoulis

The first stage in onsite optimization for any website is to conduct keyword research.  But before you dive headfirst into keyword research and start cherry picking the search phrases with the most search volume, it’s important to use your site’s analytics to uncover what keywords searchers are...

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Site Owners Still Responsible for Outsourced SEO

Written by Nick Stamoulis

I have dealt with plenty of SEO consulting and full service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provi...

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Social Media Marketing Measurement Tips

Written by Nick Stamoulis

By now most businesses understand the importance of social media as a part of a marketing strategy. However, they still aren’t sure how to figure out if a social media strategy is working for them. Here are 4 factors to consider when analyzing the success of a social media campaign: Visitor G...

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Are You Keeping Up With Your SEO Resolutions?

Written by Nick Stamoulis

So, here we are almost two months into the New Year. This is about the time that most New Year’s resolutions tend to fade away, if they haven’t already. Due to the demands of everyday life, many people find it very difficult to keep up with the promises that they made to themselves back on Jan...

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4 WordPress SEO Tips

Written by Nick Stamoulis

I am a huge fan of using WordPress for a business blog. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress for your business blog and are looking for ways to get SEO value from it, her...

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How Becoming a Thought Leader Helps SEO

Written by Nick Stamoulis

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your indu...

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SEO Isn’t Responsible for Conversion Rate

Written by Nick Stamoulis

Measuring SEO success and measuring website conversion success are two different things entirely. The goal of an SEO campaign is to generate more traffic and visitors to a site. Once they get there, it’s other factors that determine whether that website visitor will convert. If you find that yo...

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The Effects of Google+ on SEO

Written by Nick Stamoulis

In early January, Google announced that three new features had been added to the search results: Personal Results, Profiles in Search, and Google+ People and Pages. Lumped together, the three new features are being called “Search, plus your world.” By adding Google+ profiles to the SERPs, Google...

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B2B Link Building is Reputation Building

Written by Nick Stamoulis

Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information? That’s right, they head straight to the computer or take out their mobile device and start searching online. Information about just about anything is right a...

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How to Be a Bad SEO Client

Written by Nick Stamoulis

It’s taken a long time (nearly seven years!) but my business has grown to the point where I don’t have to accept every single SEO client that comes my way in order to survive. My SEO company is secure enough that I can afford to be a little discerning when choosing which potential clients I want...

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Demand Generation SEO Tips

Written by Nick Stamoulis

Not every business is going to sell the same things that another business already sells. In fact, there are plenty of businesses out there starting up every day that sell a completely new product or offer a brand new service. Maybe it’s similar to another product or service, or based off of anot...

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Pre SEO Advice for a Referral Based Business

Written by Nick Stamoulis

For some businesses the idea seems outlandish. A business that survives without doing any kind of advertising or marketing? While it may seem hard to believe, there are plenty of businesses out there that get new clients or customers merely based off of word of mouth and referrals. But what happens ...

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Boston SEO Marketing Job at Brick Marketing

Written by Nick Stamoulis

Work for one of the best Boston Massachusetts area full service SEO firms! Job Title: Marketing Assistant Location: Boston SEO Firm Brick Marketing in Woburn, Massachusetts Office Compensation: $35,000 Annual Salary; Health Insurance; 401K & Bonus Duration: Full-time, 40 hours/week Summar...

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Connecting Online Touch Points

Written by Nick Stamoulis

The best search engine optimization campaigns build your brand’s online presence in a multitude of ways. It’s not enough to just have a well optimized website (although that is step number one), you also have to create other touch points where customers can interact with your brand. These online...

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4 Reasons It’s Time to Redesign a Website

Written by Nick Stamoulis

Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and on...

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An Organic Listing Isn’t Enough

Written by Nick Stamoulis

Today, when people are looking for more information about just about anything, they turn to the search engines. That means that it’s essential for businesses to develop an SEO campaign in order to improve their search engine presence. However, that doesn’t mean that SEO is now the be all end a...

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When Will I See the Effects of Onsite Optimization?

Written by Nick Stamoulis

This is actually a question I get asked quite frequently from prospects, full service SEO clients, people that attend my SEO workshops and oftentimes in random emails and social media messages. I actually got an email just a few weeks ago from a newsletter subscriber wanting to know if I thought he ...

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5 Ways to Generate More Traffic to Your Blog

Written by Nick Stamoulis

It takes a lot of effort to operate a business blog. It’s certainly not easy, which is why many businesses end up failing at their blogging attempt. One of the most common complaints is that the time spent doesn’t seem to show any return. “Why should I commit to blogging if nobody is readin...

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Why is My Website Failing to Convert?

Written by Nick Stamoulis

Traffic and conversions are two different things. Website traffic is great but ultimately you want to operate a website that generates traffic that turns into conversions, meaning that website visitors take some kind of action. You want your visitor to buy something or fill out a lead form before ...

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Ranking is No Longer a Good SEO Metric

Written by Nick Stamoulis

While I make no guarantees of results (nor should any white hat SEO company), I am confident in the potential success of the campaigns I create for my clients. When I work with a new SEO client, one of the things we talk about when creating their SEO campaign is how we are going to measure the succe...

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Black Hat Tactics and White Hat Alternatives

Written by Nick Stamoulis

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the ...

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Save Your Link Portfolio with a 301 Redirect!

Written by Nick Stamoulis

In order to create a successful SEO strategy, it’s important that website owners keep their SEO partner “in the know,” especially if they are redesigning/rebuilding their websites. Failing to keep your SEO provider informed could result in some pretty unfortunate scenarios, such as a failure t...

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How to Scare Off an SEO Company

Written by Nick Stamoulis

Whether you are entirely new to the SEO game or have been working at it on your own for awhile, there comes a time when it would be in your best interest to hand it over to the professionals. Before signing on the dotted line any smart business professional will spend some time researching and spea...

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B2B Social Engagement Is About Lead Nurturing

Written by Nick Stamoulis

Social media is different for every business and there is no one size fits all strategy. A B2C social media strategy will look much different than a B2B social media strategy and results of the campaign will be different as well. It’s also impossible to measure social media success the same way fo...

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Who Should Take an SEO Training Course?

Written by Nick Stamoulis

You don’t have to be an SEO expert to understand the basics of SEO. In my opinion, just about every website owner, marketing professional and web developer could stand to take a few SEO training workshops that teach “SEO 101.” Knowing basic SEO means you can take your website’s SEO into you ...

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SEO and Social: It Isn’t One or the Other

Written by Nick Stamoulis

If you are a website owner or business it’s absolutely essential to be involved in both SEO and social media. It’s not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different s...

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4 Benefits of Running a Link Audit

Written by Nick Stamoulis

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...

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The Benefits of Blog Commenting

Written by Nick Stamoulis

Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s o...

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Does a Successful B2B SEO Campaign Need PPC?

Written by Nick Stamoulis

SEO and PPC serve different purposes. While they both help to improve a brand presence on a search engine results page, the nature of each strategy is very different. In PPC, you bid on keywords and pay a specific amount to the search engine every time the ad is clicked on. Once you start a PPC camp...

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Keyword Research Advice for New Website Owners

Written by Nick Stamoulis

A common problem I see with many new website owners when they are beginning their keyword research is that they bite off more than they can chew. They are so eager to rank well for their chosen keywords that they forget that there are some things in SEO you just can’t force and website age is one ...

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A Simple Blog is Better

Written by Nick Stamoulis

The purpose of a business blog is to engage website visitors and provide them with useful information that they will find beneficial. It’s the content of the blog posts that matters the most. It’s amazing the number of businesses that litter their blogs with too much “stuff”. A business b...

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3 Ways to Prevent B2B SEO Success

Written by Nick Stamoulis

There are many different parts that make up a B2B SEO campaign. In order for the campaign to be successful, they all need to be implemented properly and be working together. Forgetting a step here or there can result in a campaign that misses the mark. Even the smallest mistake can hinder long term ...

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What is Your Twimpact?

Written by Nick Stamoulis

I came across this really interesting blog post on simplyzesty.com a few weeks ago that outlined a study done by the Journal of Medical Internet Research. The study, which took place over three years, attempted to determine the relationship between heavily tweeted articles and the amount of times th...

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Social Media is Different for Every Business

Written by Nick Stamoulis

When it comes to social media there is no one size fits all kind of strategy for business. Social media has become a complex space in the last few years and there is plenty going on within it. The right way to use social media for business depends on lots of factors including the size of the busin...

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It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

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Do You Want Followers or Leads?

Written by Nick Stamoulis

One of the first onsite SEO recommendations I give to many of my new SEO consulting and social SEO clients is to rethink where they have placed their “Connect with Us” buttons that link to their social profiles. Many website owners place these buttons at the top of each page, giving them valuabl...

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Why Not Get the Link?

Written by Nick Stamoulis

When it comes to link building for SEO purposes it’s important to not have such a narrow focus. It’s a good strategy to develop a link building campaign that spans over a year time period with monthly activities built in and stick to it, however that doesn’t mean that those are the ONLY activi...

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Offsite SEO Can’t Save a Bad Website

Written by Nick Stamoulis

A strong SEO campaign can do a lot of things for your website and your online business. It can help increase your overall online presence, drive more targeted traffic to your website, improve your site’s visibility in the search engines, build your brand’s industry authority and much more. But t...

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Why Content Matters for SEO

Written by Nick Stamoulis

Any discussion about search engine optimization will bring up the topic of content and how important it is for SEO. Novices think that this just pertains to the content on their website, but in order to execute a really good SEO strategy it’s about publishing content elsewhere on the web as well. ...

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What to Know About Google’s New Update

Written by Nick Stamoulis

Last week Google announced another algorithm update, called the "page layout algorithm update", which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to pro...

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Organizing Your Inbound Marketing Strategy

Written by Nick Stamoulis

The three major components of an inbound marketing strategy are social media, SEO and content marketing. Many site owners are often worried that they will be overburdened with the amount of work and time it takes to run each of these three components, but it’s usually not as complicated as they th...

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Implement Social Media Guidelines First

Written by Nick Stamoulis

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide wh...

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How Does User Intent Affect Keyword Research?

Written by Nick Stamoulis

Quick question—what’s the difference between running shoes, gym shoes and tennis shoes? Are the three terms relatively interchangeable or do they have very specific meanings to you? That right there is user intent. When an avid tennis player searches for “tennis shoes” they are expecting to ...

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Business Blogging: Less Isn’t More

Written by Nick Stamoulis

Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly research...

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Forum Commenting Is Not Just for Links

Written by Nick Stamoulis

Like blog commenting, forum commenting can be a great way to build inbound links to your website for SEO purposes. However, when it comes to forum commenting you can’t go into it thinking that it’s all about building links. Forum commenting is also about building relationships with other forum m...

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How to Be a Better Business Blogger

Written by Nick Stamoulis

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many rea...

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Clients Need to Have Realistic SEO Expectations

Written by Nick Stamoulis

Search engine optimization is unlike other forms of marketing in that it needs to be viewed as a long term process and commitment. Results aren’t going to magically appear overnight. Some SEO clients claim to understand that in the beginning, but as the months go on and there has been only small i...

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B2B Content Shouldn’t Be Boring

Written by Nick Stamoulis

Creating valuable content is absolutely essential for B2B success online. B2B consumers spend time researching before making an investment in a product or service and the majority of this research is done online. In order for consumers to make informed decisions, it’s necessary to provide them wit...

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B2B Blogging Shortcuts

Written by Nick Stamoulis

A small B2B marketing team, say 3 people, has just as many responsibilities, deadlines and objectives to meet as a team of 15. With a limited staff, each member of these small teams is responsible for multiple inbound marketing elements, including the business blog. In order to minimize the amount o...

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Social Bookmarking as Part of Your Strategy

Written by Nick Stamoulis

When businesses decide that they are going to get into the social media game they automatically think of Facebook, Twitter, LinkedIn, and Google+. While those sites are each valuable for different reasons, it’s important not to forget about social bookmarking. Social bookmarking sites like Digg, R...

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How to Recognize a Site Not Worth the Link

Written by Nick Stamoulis

Not every website is created equal. Just because it exists, that doesn’t mean that you necessarily want to get an inbound link from every website and blog that you come across. Whether it be through a blog comment or guest blog post, you don’t have to take every link you can get. Even industry r...

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Are You Letting Your Analytics Drive You Crazy?

Written by Nick Stamoulis

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few ...

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Leverage Relationships to Build Links

Written by Nick Stamoulis

Link building is certainly an art and it comes easier to some than others. The most successful link builders are the ones that always have it on the brain and are always seeking out new link opportunities. It’s easy to get stuck in a link building routine and carry out the same tactics over and ov...

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Keep Free Content Off Your Homepage

Written by Nick Stamoulis

Unless you’re writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that’s why it’s important to optimize every page of your site!), your homepage usually get’s the lion’s share of links ...

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Don’t Focus on Rank to Measure SEO Success

Written by Nick Stamoulis

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. Rank is important, in that y...

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4 Reasons to Be Active in Social Media

Written by Nick Stamoulis

Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...

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Don’t Over Think Content Marketing

Written by Nick Stamoulis

A good SEO campaign relies on good content. Without quality content that prospective clients or customers would actually want to read, there really isn’t much to optimize. Online content begins with website content but in order to build real estate across the web, improve visibility, and develop a...

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Why is My Website Still Failing to Convert?

Written by Nick Stamoulis

Keep in mind that “converting” can mean something different for every website. Obviously we would all like to increase our sales, but maybe you’re measuring your conversion rate by how many people sign up for your company newsletter, download a trial version or fill out a lead form. Converting...

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What Are B2B Marketers Struggling With?

Written by Nick Stamoulis

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increas...

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Link Building MUSTs

Written by Nick Stamoulis

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must: Have a Diverse Approach There ...

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5 B2B Social Media Tips to Follow

Written by Nick Stamoulis

For the most part, B2C’s have embraced social media. It’s the B2B’s that still aren’t quite sure how to leverage it. There’s certainly a lot to think about. Below are 5 tips to make the process a smooth one: Understand the Landscape Social media is unlike any marketing initiative that B...

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How to Verify Link Value

Written by Nick Stamoulis

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites th...

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Don’t Take These SEO Shortcuts

Written by Nick Stamoulis

Anyone who knows anything about SEO knows that it isn’t a quick fix and that it’s not going to work its magic overnight. It takes time to see results, which can sometimes be frustrating. Website owners sometimes want to do all that they can to speed the process up. This is a bad idea for many re...

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New Year’s Resolutions for SEO Clients

Written by Nick Stamoulis

It’s that time of year again. People are vowing to go to the gym more, eat less, spend more time with the kids, learn to cook, etc. etc. As an SEO client or a potential client it’s a good year to look at how the program is progressing and make a few resolutions of your own that will help improve...

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3 Ways Google Changed SEO in 2011

Written by Nick Stamoulis

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and...

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Common SEO Mistakes to Avoid

Written by Nick Stamoulis

SEO certainly isn’t rocket science, but it takes a certain level of understanding to implement well. Unfortunately, mistakes made along the way can affect the success of the campaign as a whole over the long term. Here are 5 common SEO mistakes to avoid: No Keyword Research Keywords essentially...

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Legitimate Online Relationships Can’t Be Bought

Written by Nick Stamoulis

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or parti...

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SEO Tips to Compete Locally

Written by Nick Stamoulis

Search engine results are becoming more and more personalized and depend on factors including your search habits, your social media connections, and your location. For this reason, it’s important for businesses to have a local search presence, especially if the business is one that only operates l...

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Developing a Social Media Strategy That Works

Written by Nick Stamoulis

While businesses know that they need to have a social media presence, they often struggle with using the medium. It’s hard to measure ROI, and with no hard data, it’s difficult to justify the time and resources. Social media is a long term strategy that helps to build brand awareness and online ...

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Top 5 Reasons Your Blog is Useless

Written by Nick Stamoulis

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you mak...

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Good SEO Providers Practice What They Preach

Written by Nick Stamoulis

SEO is a growing industry that is constantly changing and evolving over time. Since a search engine presence can make or break a business, there are thousands of SEO companies and consultants out there that want to sell their services. Like any other industry, there are good guys, there are OK guys,...

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Optimize Every Page of a B2B Website

Written by Nick Stamoulis

After reviewing the competition and the industry online and conducting keyword research, the first phase of a B2B SEO campaign is to optimize the website. This involves incorporating targeted keywords into the content and meta tags of all pages of the website. Notice the phrase “all”. Yes, in or...

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Evaluate Your Hosting for the New Year

Written by Nick Stamoulis

When it comes to hosting your website, you have options. Hosting can be relatively inexpensive, but when it comes to your business website- do you really want to rely on a cheap hosting service? A business website is the foundation of an online marketing strategy and the first place that people look...

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Social Media Shouldn’t Replace Your Blog

Written by Nick Stamoulis

Any good Internet marketing expert understands the importance of business blogging and social media marketing. Unfortunately, some business and website owners see them as one and the same. A blog is a place to share content and promote dialogue with current and potential clients and customers. Socia...

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SEO Best Practices Beyond the Basics

Written by Nick Stamoulis

SEO isn’t something that ever ends. It’s an ongoing process and strategies are built upon over time in order to improve search engine ranking and a brand presence online. The SEO basics are extremely important and lay the foundation for an entire campaign. This involves keyword research, on-site...

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Are You the SEO Tortoise or Hare?

Written by Nick Stamoulis

Perhaps one of the most famous fables is “The Tortoise and the Hare”. If for some reason you aren’t familiar with it, here is a quick synopsis. The hare (basically a rabbit) challenges the tortoise (basically a turtle) to a race. The hare is quick and the tortoise is slow. The hare gets over-c...

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The Importance of Monitoring an Online Reputation

Written by Nick Stamoulis

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, the Google you. If they see anything negative t...

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B2B FAQ Page Tips for SEO

Written by Nick Stamoulis

Potential customers and clients visit a B2B website for more information. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business. It’s very rarely a snap decision and the sales cycle...

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How to Deal With a Cranky Commenter

Written by Nick Stamoulis

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry. Given tha...

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B2B Content Marketing Guidelines to Follow

Written by Nick Stamoulis

Content is the lifeblood of B2B online marketing. The B2B sales cycle tends to be much longer than that of B2C. Potential clients or customers want to know that they are making the right decision in choosing your product or service, since it will have business implications. It’s the content that y...

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Stagger Social Posts for Maximum Exposure

Written by Nick Stamoulis

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correctl...

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Meta Tag Copywriting Guidelines

Written by Nick Stamoulis

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best pra...

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Local Event Marketing Can Help Link Building

Written by Nick Stamoulis

Link building is an important component of an SEO campaign. While it’s absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the...

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Use B2B SEO to Increase Non-Branded Traffic

Written by Nick Stamoulis

In order to maintain success over the long term, it’s important for a website to perform well for both branded and non-branded search terms. Branded search is important because it’s an indication that other marketing initiatives, both online and offline, are working well. Branded search comes fr...

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How to Keep Tabs on Your SEO Competition

Written by Nick Stamoulis

SEO is a three step program that involves research, on-site optimization, and link building. An important part of the research phase is checking out the market and seeing what your competitors are up to. Their strategies should never be copied; instead the information that you find can be used to en...

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Social Media as a Brand or Person?

Written by Nick Stamoulis

Every business should have a social media presence. It’s an important way to share and connect with target audience members, build a brand, and improve your SEO efforts. Sometimes the hardest part about using social media for business is getting started. You need to decide which social networks to...

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5 Reasons Why You Shouldn’t Blog

Written by Nick Stamoulis

There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily ...

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SEO Approve – Compare Top SEO Companies

Written by Nick Stamoulis

One of the biggest issues with many SEO review and comparison sites is that they have adopted a “pay to play” model. In order to even be reviewed, SEO companies have to pay a certain fee to the review site. There are some SEO review sites that charge members over $1,000 dollars a month to be rev...

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Back to Link Building Basics

Written by Nick Stamoulis

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can g...

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A Link Portfolio Needs to be Diverse

Written by Nick Stamoulis

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video market...

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B2B SEO Keyword Research Tips

Written by Nick Stamoulis

Before starting any kind of search engine optimization, it’s important to conduct keyword research for every page of a B2B website. The search engines rank pages individually, so it’s important to focus on all pages, not just the homepage. Each page should target keywords that are most specific ...

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Don’t Keep Your Social Media in a Silo

Written by Nick Stamoulis

The business owners that still question social media and its effectiveness as a marketing tool are the ones that are doing it wrong. They think of social media as its own entity that is separate from all other marketing initiatives. Every marketing expert has told them that they need to get involved...

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Top 5 Video Marketing Myths

Written by Nick Stamoulis

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating a...

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Where to Focus Your Link Building Efforts

Written by Nick Stamoulis

Once you’ve done keyword research and spent time properly optimizing every page of your website, the next phase of an SEO campaign is link building. Inbound links to your website establish search engine trust and build brand visibility across the web. Link building is no easy task and takes time, ...

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Don’t Forget About SEO in 2012

Written by Nick Stamoulis

The New Year is right around the corner, which means that it’s time to start making marketing decisions for 2012. Whether you are a new site or an established site, have done SEO in the past or are brand new to it, SEO should definitely be on your radar. The marketing landscape has changed greatly...

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Encrypted Search and What It Means for SEO

Written by Nick Stamoulis

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change i...

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Cyber Monday SEO Tips

Written by Nick Stamoulis

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday. Now, if you are a follower of this blog or k...

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An Important Infographic for Link Building Tip

Written by Nick Stamoulis

In case you’re unsure of what an infographic is, it’s a visual representation of information. Depending on the industry that you are in, it’s likely that you’ve seen a few floating around. What’s great about an infographic is that it’s a fun way to put data together and share it. A blog ...

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Don’t Launch a B2B Blog on a Free Platform

Written by Nick Stamoulis

With so much emphasis on social media for business these days, it seems as if blogging isn’t getting the attention that it still deserves. Long before there was Facebook or Twitter people took to their blogs to share their thoughts and opinions on a variety of topics. B2B businesses used blogs as ...

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Google+ Brand Pages: Should You Create One?

Written by Nick Stamoulis

Google+ has made numerous headlines since it was first launched in June 2011. It’s been in the news for being a potential “Facebook killer”, for its quick growth, for integration of the +1 button, and for its interesting strategy of holding off on allowing businesses and brands to use the medi...

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