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B2B Social Advertising is For Long Term Leads

Writing by Danielle Bachini in B2B SEO Marketing


B2B Social Advertising is For Long Term Leads

A business is expected to have a social media presence today. In addition to looking at a company’s website for more information, a prospect will also check out social media pages while they are conducting their research. A social media page is where a company can share updates and links to content that target audience members would find beneficial and also where a company can engage in a dialogue with followers. Of course, in order for social media pages to have the biggest impact, the company must have a social media following. One way to earn more social media followers is to invest in social advertising that targets social media users that have interests that are in line with what your company offers. You don’t want to just throw money at social advertising and target a broad audience. A B2B target audience is typically very niche. It’s necessary to conduct CLICK HERE TO READ MORE...

Consume Content to Create Content

Writing by Nick Stamoulis in Content Marketing


Reading and Writing

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, “You’ve been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, iMediaConnection, and MarketingLand. So many others struggle with content creation; how do you keep coming up with new ideas for all of these sites?” Her response: A whole lot of time CLICK HERE TO READ MORE...

As SEO Evolves It Puts Small Businesses in a Tough Position

Writing by Danielle Bachini in SEO


As SEO Evolves It Puts Small Businesses in a Tough Position

What it meant to “do SEO” even just a few years ago is drastically different than what it means today. Some elements remain the same, conduct keyword research and implement approved keywords into on site content. But the ongoing component of SEO, or how a website becomes trusted in the eyes of the search engines, has evolved. SEO used to be about link building, whereas now it’s more about link earning. Link building tactics like submitting your site to mass directories and publishing keyword anchor text heavy press releases would improve your SEO efforts and required only a small amount CLICK HERE TO READ MORE...

Will Big Brands Automatically Win the SEO Race?

Writing by Shawna Wright in SEO


Will Big Brands Automatically Win the SEO Race?

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail? Some SEO experts have pointed out, and I see their point, that Google can't afford to block big name websites from the SERPs for too long because users would start to notice something was amiss. And if Google doesn't deliver CLICK HERE TO READ MORE...

How Clients Slow the SEO Process Down

Writing by Nick Stamoulis in SEO


Stressed

The first thing that SEO clients need to understand about the process is that SEO is a long term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature of SEO is slow moving doesn’t mean that gives you reason to slack off. It’s still necessary to stay the course and execute SEO activities in a timely manner. It already takes time to see SEO success and by putting off SEO responsibilities all you are CLICK HERE TO READ MORE...

Guest Blogging In the Right Places

Writing by Shawna Wright in Content Marketing


Guest Blogging In the Right Places

Back in 2013 we interviewed link building expert Julie Joyce about the future of guest blogging. There was a lot of talk in the SEO industry that Google was going to crack down on guest blogging as a link building tactic in one way or another in the coming months, as an extension of the Panda and Penguin updates. This is what she had to say; Guest blogging is probably the “hot” link building technique of the moment, but do you think it’s next on the Google chopping block? Answer from Julie Joyce: I do sadly, and I hate it. I CLICK HERE TO READ MORE...

Hi, I’m Looking to Build Relevant Link Exchanges…

Writing by Nick Stamoulis in Link Building


Hi, I’m Looking to Build Relevant Link Exchanges…

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and managed multiple lawyer websites and “wanted to talk with our SEO manager about relevant link exchanges for their lawyer websites, since that can help drive traffic.” Where to begin… First and foremost, if you spent even two minutes on our site you’d realize that Brick Marketing is a white CLICK HERE TO READ MORE...

Avoid a One Size Fits All Content Marketing Strategy

Writing by Danielle Bachini in Content Marketing


Avoid a One Size Fits All Content Marketing Strategy

The focus of an online marketing campaign today should be on inbound marketing and providing target audience members with information on your business when target audience members want this information. This information on the web comes in the form of content. If you are continually sharing high quality content with your target audience members they will view you as an authority on the topic and you will be able to earn their trust. This comes in handy when it’s time for them to decide who to purchase from or who to hire to perform a service. Like any other marketing CLICK HERE TO READ MORE...

The Link That Keeps on Giving

Writing by Shawna Wright in Link Building


The Link That Keeps on Giving

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media and engaging in conversations with your audience and other thought leaders, by creating the kind of content that people want to link to, and by putting your brand out there to be found across a variety of platforms. One or two powerful referral links can CLICK HERE TO READ MORE...

Press Releases are for Promotion, Not SEO Links

Writing by Nick Stamoulis in Content Marketing


Press Releases are for Promotion, Not SEO Links

For the longest time press release distribution was one of the items on our list of monthly link building activities for clients. Whenever a client had something newsworthy going on in the company we’d write a press release that incorporated targeted keywords and a combination of keyword anchor text links and full HTML links and distribute it through a paid PR distribution service. The benefit was twofold. The company would generate press from the release and also improve their inbound link portfolio for SEO purposes by gaining links from trusted sources. Unfortunately, the ease of writing and distributing press releases CLICK HERE TO READ MORE...

How to Get More Website Visitors From Social Media

Writing by Danielle Bachini in Social Media


SocialTraffic2012vs2013

Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s necessary to have a social media presence on behalf of a business. People use social media for a variety of reasons, one of which is to connect with businesses or brands that they do business with currently or are researching before potentially doing business with them. While a CLICK HERE TO READ MORE...

Keep Your Content Marketing Efforts on Track

Writing by Nick Stamoulis in Content Marketing


Keep Your Content Marketing Efforts on Track

Content marketing is the most crucial component of an SEO strategy today. It’s also the part of SEO that many companies struggle the most with. After all, it takes a lot of time and effort to develop a content marketing strategy and then execute it in its entirety. Many organizations find that something always slips through the cracks and their content efforts never quite match up with what they should be, limiting SEO success and online marketing efforts overall. Each page of content that’s created is an additional page that can rank in the search engines for targeted keywords, CLICK HERE TO READ MORE...

A White Hat Guide to Content Marketing

Writing by Danielle Bachini in Content Marketing


A White Hat Guide to Content Marketing

There are plenty of tips out there about “white hat link building”, and many can be found right here on this blog. However, the face of link building has drastically changed over the years. In fact, we’d even say that “link building” isn’t even the correct term for generating inbound links to your website anymore. Now it’s more like “link earning”. The best way to earn natural links that point back to your website is to publish high quality, informational content that people will want to link to and share. So it’s time to start talking about the white hat CLICK HERE TO READ MORE...

3 Things a Quality Link Will Have

Writing by Shawna Wright in Link Building


3 Things

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But as you seek out links it's important you focus on building the best, most authoritative, and highest quality links possible. 1. A quality link will come from a relevant site. Relevancy is key to building quality links. Just because you can get a CLICK HERE TO READ MORE...

Is Your SEO Firm Being Transparent?

Writing by Nick Stamoulis in SEO


Is Your SEO Firm Being Transparent?

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It's very much a hurry up and wait process. One client went back and forth with 4 reconsideration requests before Google removed the manual penalty. And the other clients are stuck in limbo until the next Penguin refresh comes down the pipeline. The saddest part is that none of these clients knew, before they started working CLICK HERE TO READ MORE...

Keyword Rich Domains Don’t Get You to the Top of the SERPs

Writing by Shawna Wright in SEO


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Ten years ago, one of the best ways to help your website fight it's way to the top of the SERPs was to choose a keyword rich domain name. For instance, things like buycustomtshirts.com, cheapcarribbeancruisevacation.com, or bostontoyotadealer.com (no offense if those are anyone's real domains!) are exact match domains based on very specific keywords. Having a keyword rich domain would give that site a boost whenever someone searched using that particular query because the algorithm was much simpler. Oftentimes, you would see many sites create multiple micro sites for their various products/services so each section of their business would have CLICK HERE TO READ MORE...

The Type of SEO that Still Works

Writing by Nick Stamoulis in SEO


The Type of SEO that Still Works

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was acceptable even a few months ago might not be acceptable now. So why bother? Well, what’s important to point out is that the search engines aren’t trying to shut down the SEO industry, they are just trying to shut out those that practice “bad” SEO. That’s what needs CLICK HERE TO READ MORE...

Why Google Authorship Is Worth Signing Up For

Writing by Danielle Bachini in SEO


authorship

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It’s also a way to promote that content in the SERP (search engine results page). When you set up Google Authorship, your content appears in the SERP alongside your picture and byline and looks something like this: What this does is draw attention. Your content CLICK HERE TO READ MORE...

What Are Your Author Stats?

Writing by Shawna Wright in Content Marketing


What Are Your Author Stats?

In Google Webmaster Tools under LABS, site owners can check out their Author Stats and see what kind of impact their Google+ authorship has had on their content's performance in the SERPs. Take a look at a few of the stats from my own Google+ account that I have tied to the Brick Marketing Blog: Over the course of December 2013, blog posts tied to my Google+ account saw 4,003 impressions and 75 clicks (53 impressions per click). As you can see, the Webmaster Tools data shows you clicks, impressions, CTR, and average rank for those posts over the given time CLICK HERE TO READ MORE...

What Are Your SEO Numbers YoY?

Writing by Nick Stamoulis in SEO


What Are Your SEO Numbers YoY?

Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months, or even year-over-year, you get a better sense for how much of an real impact your SEO program has had on your website. Take a look at this graph below and see who one client's SEO numbers have changed YoY: For the record, a 210% increase CLICK HERE TO READ MORE...

What’s New in SEO for February 24, 2014

Writing by Brick Marketing in Internet Marketing


Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Thank You, and Welcome to the New Google Maps With the new and improved Google Maps it is even easier to plan your next trip, check live traffic conditions, discover what’s happening around town, and discover new places. WHAT'S NEW THIS WEEK WITH BING: Timeline: Understanding Important Events in People’s Lives Bing has rolled out a new feature called "Timeline." Timeline shows you CLICK HERE TO READ MORE...

Not All Social Media Activity Should be Outsourced

Writing by Danielle Bachini in Social Media


LinkedIn-Logo-2C

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a company social media page isn’t active or doesn’t exist at all, the company is missing an important element of today’s marketing mix. Social media success often correlates with business success. While most businesses understand this, a common problem is that social media activity requires an investment. If the marketing department already CLICK HERE TO READ MORE...

Define the Goals of Social Media Marketing to Find ROI

Writing by Nick Stamoulis in Social Media


Define the Goals of Social Media Marketing to Find ROI

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns into sales in the grand scheme of things, but most companies are still looking for the right way to accurately measure the effect of their social media campaigns. To me, one of the reasons it is so hard to find social media ROI is because social media marketing CLICK HERE TO READ MORE...

Capture Attention During the Long B2B Sales Cycle

Writing by Danielle Bachini in B2B SEO Marketing


Capture Attention During the Long B2B Sales Cycle

The B2B sales cycle tends to be longer than the B2C sales cycle due to the lengthy decision making process. Organizations want to make sure that they are making the right choice for their business. The products or services that you offer must be the best match. Since many B2B products and services are expensive, decision makers aren’t going to make any haste decisions. They are going to take their time conducting research on the industry and any organizations that they are considering doing business with. B2B product or service providers need to take advantage of as many online touchpoints CLICK HERE TO READ MORE...

Turn Offline Activities into SEO Success

Writing by Shawna Wright in SEO


Turn Offline Activities into SEO Success

The other day I was talking with one of our SEO clients and they wanted to know if there was any way they could turn this trip their CEO was taking to NYC to attend an invite-only roundtable into some SEO success. Since the roundtable was closed to the media the usual event promotion activities, the speaker bios, and event recap blog posts (all potential sources of links) were out. So how was our client to leverage their time spent as their roundtable for their SEO success? Here are a few ideas we came up with: 1. If the main CLICK HERE TO READ MORE...

Not All B2B Content Should be Gated

Writing by Nick Stamoulis in B2B SEO Marketing


Not All B2B Content Should be Gated

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead generation. In exchange for the content, they ask prospects to provide their email address and CLICK HERE TO READ MORE...

Link Building Is Out, Content Marketing Is In

Writing by Shawna Wright in Link Building


Link Building Is Out, Content Marketing Is In

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, we would all sit and wait for people to find and naturally link to us—no link would actively be created or built. But the real world that we live and work in and the perfect SEO world that Google wishes we existed in are very different. CLICK HERE TO READ MORE...

What Does Your Digital Marketing Budget Look Like?

Writing by Nick Stamoulis in Internet Marketing


What Does Your Digital Marketing Budget Look Like?

Unless you are Nike or Starbucks most companies don't have a multi-million dollar digital marketing budget. Most companies don't even have a multi-million dollar budget for all of their online and offline marketing efforts combined. But whether you have a million dollars to spend on digital marketing, or just a thousand dollars, how you budget that money across channels matters. Where are you trying to get the most bang for your buck? According to the State of Search 2013 report, put out by Econsultancy and SEMPO, The most significant proportion of spend for our respondents went to the paid search CLICK HERE TO READ MORE...

Page Load Time Effect on SEO

Writing by Shawna Wright in SEO


According to Google, site speed is used as a factor for rank in the Google Search Algorithm. Not only does page load time influence rank, but it affects the overall user experience. If your website takes more than a few seconds to load, searchers may not stick around to wait for the page to show up. Senior SEO Specialist Shawna Wright provides some tips on testing your current load time and how to speed up the CLICK HERE TO READ MORE...

Easy To Use Contact Form For WordPress

Writing by Chris Roberts in WordPress Tips


Easy To Use Contact Form For WordPress

Most B2B websites have dozens of forms on their site--forms to download white papers, register for webinars, download a free trial version, contact the sales team for more information, and more. Some sites want the forms to generate an auto-reply email, message a certain member of their company, dump emails into their newsletter subscribers list, have a Thank You page pop up, and so forth. Creating forms as they are needed, not to mention being able to tweak them on the fly, is incredibly important for most sites, especially when it comes to lead generation. There are many contact forms available CLICK HERE TO READ MORE...

Questions to Ask an SEO Firm before Signing a Contract

Writing by Danielle Bachini in SEO


Questions to Ask an SEO Firm before Signing a Contract

Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it’s necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate. An SEO program involves many moving parts and you don’t want to find out when it’s too late that certain items that are necessary to be successful with SEO today aren’t included either because the firm simply doesn’t offer them or because they charge an extra fee for those services. Here are 5 questions to ask an CLICK HERE TO READ MORE...

4 Reasons Why Social Media Matters for SEO

Writing by Shawna Wright in Social Media


Social Media

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence your SEO? Here are four things to keep in mind: 1. Social media adds real authority to your links. At the most basic level, links are like votes for your website. The more links (votes) your site has the more valuable it should be, right? Well spammers realized that for a while CLICK HERE TO READ MORE...

When to Use the No Follow Tag

Writing by Nick Stamoulis in Link Building


No Follow

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put into two categories: follow links and no follow links. Follow links are “followed” by the search engines, meaning that they can pass search engine trust to your site. If you have a follow link from a high quality website, that helps to CLICK HERE TO READ MORE...

The Untapped SEO Potential of Content

Writing by Shawna Wright in Content Marketing


The Untapped SEO Potential of Content

A few months ago Matt Cutts came out against guest blogging, saying; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. Of course the SEO community was up in arms over this comment, rallying to defend guest blogging as a viable SEO tactic. For those of us that adhere to a white hat CLICK HERE TO READ MORE...

Changes to the SEO Game

Writing by Nick Stamoulis in SEO


Changes to the SEO Game

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have changed the SEO game dramatically for both those of us on the agency side and our clients. According to the State of Search 2013 report, put out by Econsultancy and SEMPO, …the most significant trend was that of ‘not provided’ keyword data; 83% of client-side and 88% CLICK HERE TO READ MORE...