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Latest Posts

Title Tag Writing Best Practices for SEO

Written by Nick Stamoulis

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyw...

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Don’t Forget About These On Site SEO Factors

Written by Nick Stamoulis

After doing industry, competitor, and keyword research the first phase of an SEO campaign is the on-site optimization phase. This is the process of making changes to your actual website that will attract both search engine spiders and target audience members. A website that is properly optimized f...

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Potential SEO Client Do Not’s

Written by Nick Stamoulis

This is a little rant type venting post for fellow SEO professionals. I recently wrote a blog post about my favorite worst SEO leads, this is an expansion on this topic a bit. The following is a list of recommendations for people looking for an SEO firm of things NOT to do: Don’t go looking for ...

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How to Boost the SEO Potential of B2B Content

Written by Nick Stamoulis

B2B marketers understand the importance of a content marketing strategy. Potential prospects want to learn about a company and its history, products, and practices before doing business with it. Since it’s better for target audience members to learn about your business from you, rather than elsewh...

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Video Marketing Guidlelines – SEO Video Tip

Written by Nick Stamoulis

Website owners think that implementing a video marketing campaign means creating television quality videos, but that simply isn't the case. Even a short tour of your facility (store, office, plant, etc), interviews with your employees or a product demo are great videos that can drive an online video...

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Keyword Relevancy is More Important Than Search Volume

Written by Nick Stamoulis

When undergoing the keyword selection process of onsite optimization, I find many site owners are often hesitant to incorporate the long-tail keywords that I am recommending that build into their content. They often ask “Why would I want to target a keyword that only gets 300 searches a month? Thi...

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Local SEO Guidelines to Remember

Written by Nick Stamoulis

If people are looking for a local business these days, they don’t turn to the Yellow Pages. They head for the search engines and type in the service, product, or kind of establishment that they are looking for in addition to the location that they are in. While the search engines continue to impro...

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Make These Changes to Improve a Blog

Written by Nick Stamoulis

If you’re going to invest in operating a business blog, you might as well do it right. After all, blogging is hard work. If you’re going to put time, effort, and other resources into the blog you want to make sure that people are actually visiting the blog. Since there are plenty of other blo...

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Build Links that Will Get Noticed

Written by Nick Stamoulis

Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will ...

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Consider SEO When Developing a Brand

Written by Nick Stamoulis

Search engine optimization is typically a strategy that is implemented once a business has its brand in place. SEO is used to get search engine users to notice the brand. Obviously, there’s nothing wrong with that strategy and SEO can help improve the search engine performance of the brand websi...

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3 Blog Commenting Etiquette Tips

Written by Nick Stamoulis

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing yo...

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Keyword Research Approach Tips

Written by Nick Stamoulis

One of the first steps of an SEO campaign is to conduct keyword research. Best practice is to manually go through every page of the website, pick out important words and phrases on each page, and plug them into a keyword research tool. The keyword research tool will then generate a listing of relate...

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Using Google Analytics for Keyword Research

Written by Nick Stamoulis

The first stage in onsite optimization for any website is to conduct keyword research.  But before you dive headfirst into keyword research and start cherry picking the search phrases with the most search volume, it’s important to use your site’s analytics to uncover what keywords searchers are...

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Site Owners Still Responsible for Outsourced SEO

Written by Nick Stamoulis

I have dealt with plenty of SEO consulting and full service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provi...

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Social Media Marketing Measurement Tips

Written by Nick Stamoulis

By now most businesses understand the importance of social media as a part of a marketing strategy. However, they still aren’t sure how to figure out if a social media strategy is working for them. Here are 4 factors to consider when analyzing the success of a social media campaign: Visitor G...

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Are You Keeping Up With Your SEO Resolutions?

Written by Nick Stamoulis

So, here we are almost two months into the New Year. This is about the time that most New Year’s resolutions tend to fade away, if they haven’t already. Due to the demands of everyday life, many people find it very difficult to keep up with the promises that they made to themselves back on Jan...

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4 WordPress SEO Tips

Written by Nick Stamoulis

I am a huge fan of using WordPress for a business blog. WordPress is incredibly user-friendly, which means it’s very easy to customize your settings and make small changes whenever you need to. If you are using WordPress for your business blog and are looking for ways to get SEO value from it, her...

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How Becoming a Thought Leader Helps SEO

Written by Nick Stamoulis

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your indu...

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SEO Isn’t Responsible for Conversion Rate

Written by Nick Stamoulis

Measuring SEO success and measuring website conversion success are two different things entirely. The goal of an SEO campaign is to generate more traffic and visitors to a site. Once they get there, it’s other factors that determine whether that website visitor will convert. If you find that yo...

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The Effects of Google+ on SEO

Written by Nick Stamoulis

In early January, Google announced that three new features had been added to the search results: Personal Results, Profiles in Search, and Google+ People and Pages. Lumped together, the three new features are being called “Search, plus your world.” By adding Google+ profiles to the SERPs, Google...

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B2B Link Building is Reputation Building

Written by Nick Stamoulis

Besides asking trusted friends and family members, where is the first place that people usually go to in order to find out more information? That’s right, they head straight to the computer or take out their mobile device and start searching online. Information about just about anything is right a...

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How to Be a Bad SEO Client

Written by Nick Stamoulis

It’s taken a long time (nearly seven years!) but my business has grown to the point where I don’t have to accept every single SEO client that comes my way in order to survive. My SEO company is secure enough that I can afford to be a little discerning when choosing which potential clients I want...

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Demand Generation SEO Tips

Written by Nick Stamoulis

Not every business is going to sell the same things that another business already sells. In fact, there are plenty of businesses out there starting up every day that sell a completely new product or offer a brand new service. Maybe it’s similar to another product or service, or based off of anot...

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Pre SEO Advice for a Referral Based Business

Written by Nick Stamoulis

For some businesses the idea seems outlandish. A business that survives without doing any kind of advertising or marketing? While it may seem hard to believe, there are plenty of businesses out there that get new clients or customers merely based off of word of mouth and referrals. But what happens ...

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Boston SEO Marketing Job at Brick Marketing

Written by Nick Stamoulis

Work for one of the best Boston Massachusetts area full service SEO firms! Job Title: Marketing Assistant Location: Boston SEO Firm Brick Marketing in Woburn, Massachusetts Office Compensation: Annual Salary Based on Experience; Health Insurance; 401K & Bonus Duration: Full-time, 40 hours/w...

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Connecting Online Touch Points

Written by Nick Stamoulis

The best search engine optimization campaigns build your brand’s online presence in a multitude of ways. It’s not enough to just have a well optimized website (although that is step number one), you also have to create other touch points where customers can interact with your brand. These online...

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4 Reasons It’s Time to Redesign a Website

Written by Nick Stamoulis

Sometimes when a client is about to get started with an SEO campaign, they wonder if they need to also redesign their website. It’s not necessary to redesign a website when implementing an SEO campaign, but in some cases it can’t hurt. SEO works to build visibility in the search engines and on...

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An Organic Listing Isn’t Enough

Written by Nick Stamoulis

Today, when people are looking for more information about just about anything, they turn to the search engines. That means that it’s essential for businesses to develop an SEO campaign in order to improve their search engine presence. However, that doesn’t mean that SEO is now the be all end a...

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When Will I See the Effects of Onsite Optimization?

Written by Nick Stamoulis

This is actually a question I get asked quite frequently from prospects, full service SEO clients, people that attend my SEO workshops and oftentimes in random emails and social media messages. I actually got an email just a few weeks ago from a newsletter subscriber wanting to know if I thought he ...

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5 Ways to Generate More Traffic to Your Blog

Written by Nick Stamoulis

It takes a lot of effort to operate a business blog. It’s certainly not easy, which is why many businesses end up failing at their blogging attempt. One of the most common complaints is that the time spent doesn’t seem to show any return. “Why should I commit to blogging if nobody is readin...

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Why is My Website Failing to Convert?

Written by Nick Stamoulis

Traffic and conversions are two different things. Website traffic is great but ultimately you want to operate a website that generates traffic that turns into conversions, meaning that website visitors take some kind of action. You want your visitor to buy something or fill out a lead form before ...

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Ranking is No Longer a Good SEO Metric

Written by Nick Stamoulis

While I make no guarantees of results (nor should any white hat SEO company), I am confident in the potential success of the campaigns I create for my clients. When I work with a new SEO client, one of the things we talk about when creating their SEO campaign is how we are going to measure the succe...

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Black Hat Tactics and White Hat Alternatives

Written by Nick Stamoulis

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the ...

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Save Your Link Portfolio with a 301 Redirect!

Written by Nick Stamoulis

In order to create a successful SEO strategy, it’s important that website owners keep their SEO partner “in the know,” especially if they are redesigning/rebuilding their websites. Failing to keep your SEO provider informed could result in some pretty unfortunate scenarios, such as a failure t...

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How to Scare Off an SEO Company

Written by Nick Stamoulis

Whether you are entirely new to the SEO game or have been working at it on your own for awhile, there comes a time when it would be in your best interest to hand it over to the professionals. Before signing on the dotted line any smart business professional will spend some time researching and spea...

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B2B Social Engagement Is About Lead Nurturing

Written by Nick Stamoulis

Social media is different for every business and there is no one size fits all strategy. A B2C social media strategy will look much different than a B2B social media strategy and results of the campaign will be different as well. It’s also impossible to measure social media success the same way fo...

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Who Should Take an SEO Training Course?

Written by Nick Stamoulis

You don’t have to be an SEO expert to understand the basics of SEO. In my opinion, just about every website owner, marketing professional and web developer could stand to take a few SEO training workshops that teach “SEO 101.” Knowing basic SEO means you can take your website’s SEO into you ...

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SEO and Social: It Isn’t One or the Other

Written by Nick Stamoulis

If you are a website owner or business it’s absolutely essential to be involved in both SEO and social media. It’s not a one or the other kind of deal. If you are involved in both but operate the strategies separately- stop doing that, right now. SEO and social media are certainly different s...

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4 Benefits of Running a Link Audit

Written by Nick Stamoulis

Every site owner should run a link audit on their site at least once a year. When conducting a full link audit, it’s important to visit each and every link in your link portfolio no matter how many links there may be! For some site owners, this may mean you have thousands of links to check out. In...

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The Benefits of Blog Commenting

Written by Nick Stamoulis

Any online marketing professional that knows what they are talking about will tout the benefits of business blogging. It’s a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. While it’s o...

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Does a Successful B2B SEO Campaign Need PPC?

Written by Nick Stamoulis

SEO and PPC serve different purposes. While they both help to improve a brand presence on a search engine results page, the nature of each strategy is very different. In PPC, you bid on keywords and pay a specific amount to the search engine every time the ad is clicked on. Once you start a PPC camp...

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Keyword Research Advice for New Website Owners

Written by Nick Stamoulis

A common problem I see with many new website owners when they are beginning their keyword research is that they bite off more than they can chew. They are so eager to rank well for their chosen keywords that they forget that there are some things in SEO you just can’t force and website age is one ...

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A Simple Blog is Better

Written by Nick Stamoulis

The purpose of a business blog is to engage website visitors and provide them with useful information that they will find beneficial. It’s the content of the blog posts that matters the most. It’s amazing the number of businesses that litter their blogs with too much “stuff”. A business b...

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3 Ways to Prevent B2B SEO Success

Written by Nick Stamoulis

There are many different parts that make up a B2B SEO campaign. In order for the campaign to be successful, they all need to be implemented properly and be working together. Forgetting a step here or there can result in a campaign that misses the mark. Even the smallest mistake can hinder long term ...

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What is Your Twimpact?

Written by Nick Stamoulis

I came across this really interesting blog post on simplyzesty.com a few weeks ago that outlined a study done by the Journal of Medical Internet Research. The study, which took place over three years, attempted to determine the relationship between heavily tweeted articles and the amount of times th...

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Social Media is Different for Every Business

Written by Nick Stamoulis

When it comes to social media there is no one size fits all kind of strategy for business. Social media has become a complex space in the last few years and there is plenty going on within it. The right way to use social media for business depends on lots of factors including the size of the busin...

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It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

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Do You Want Followers or Leads?

Written by Nick Stamoulis

One of the first onsite SEO recommendations I give to many of my new SEO consulting and social SEO clients is to rethink where they have placed their “Connect with Us” buttons that link to their social profiles. Many website owners place these buttons at the top of each page, giving them valuabl...

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Why Not Get the Link?

Written by Nick Stamoulis

When it comes to link building for SEO purposes it’s important to not have such a narrow focus. It’s a good strategy to develop a link building campaign that spans over a year time period with monthly activities built in and stick to it, however that doesn’t mean that those are the ONLY activi...

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Offsite SEO Can’t Save a Bad Website

Written by Nick Stamoulis

A strong SEO campaign can do a lot of things for your website and your online business. It can help increase your overall online presence, drive more targeted traffic to your website, improve your site’s visibility in the search engines, build your brand’s industry authority and much more. But t...

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Why Content Matters for SEO

Written by Nick Stamoulis

Any discussion about search engine optimization will bring up the topic of content and how important it is for SEO. Novices think that this just pertains to the content on their website, but in order to execute a really good SEO strategy it’s about publishing content elsewhere on the web as well. ...

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What to Know About Google’s New Update

Written by Nick Stamoulis

Last week Google announced another algorithm update, called the "page layout algorithm update", which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to pro...

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Organizing Your Inbound Marketing Strategy

Written by Nick Stamoulis

The three major components of an inbound marketing strategy are social media, SEO and content marketing. Many site owners are often worried that they will be overburdened with the amount of work and time it takes to run each of these three components, but it’s usually not as complicated as they th...

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Implement Social Media Guidelines First

Written by Nick Stamoulis

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide wh...

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How Does User Intent Affect Keyword Research?

Written by Nick Stamoulis

Quick question—what’s the difference between running shoes, gym shoes and tennis shoes? Are the three terms relatively interchangeable or do they have very specific meanings to you? That right there is user intent. When an avid tennis player searches for “tennis shoes” they are expecting to ...

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Business Blogging: Less Isn’t More

Written by Nick Stamoulis

Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly research...

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Forum Commenting Is Not Just for Links

Written by Nick Stamoulis

Like blog commenting, forum commenting can be a great way to build inbound links to your website for SEO purposes. However, when it comes to forum commenting you can’t go into it thinking that it’s all about building links. Forum commenting is also about building relationships with other forum m...

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How to Be a Better Business Blogger

Written by Nick Stamoulis

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many rea...

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Clients Need to Have Realistic SEO Expectations

Written by Nick Stamoulis

Search engine optimization is unlike other forms of marketing in that it needs to be viewed as a long term process and commitment. Results aren’t going to magically appear overnight. Some SEO clients claim to understand that in the beginning, but as the months go on and there has been only small i...

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B2B Content Shouldn’t Be Boring

Written by Nick Stamoulis

Creating valuable content is absolutely essential for B2B success online. B2B consumers spend time researching before making an investment in a product or service and the majority of this research is done online. In order for consumers to make informed decisions, it’s necessary to provide them wit...

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B2B Blogging Shortcuts

Written by Nick Stamoulis

A small B2B marketing team, say 3 people, has just as many responsibilities, deadlines and objectives to meet as a team of 15. With a limited staff, each member of these small teams is responsible for multiple inbound marketing elements, including the business blog. In order to minimize the amount o...

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Social Bookmarking as Part of Your Strategy

Written by Nick Stamoulis

When businesses decide that they are going to get into the social media game they automatically think of Facebook, Twitter, LinkedIn, and Google+. While those sites are each valuable for different reasons, it’s important not to forget about social bookmarking. Social bookmarking sites like Digg, R...

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How to Recognize a Site Not Worth the Link

Written by Nick Stamoulis

Not every website is created equal. Just because it exists, that doesn’t mean that you necessarily want to get an inbound link from every website and blog that you come across. Whether it be through a blog comment or guest blog post, you don’t have to take every link you can get. Even industry r...

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Are You Letting Your Analytics Drive You Crazy?

Written by Nick Stamoulis

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few ...

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Leverage Relationships to Build Links

Written by Nick Stamoulis

Link building is certainly an art and it comes easier to some than others. The most successful link builders are the ones that always have it on the brain and are always seeking out new link opportunities. It’s easy to get stuck in a link building routine and carry out the same tactics over and ov...

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Keep Free Content Off Your Homepage

Written by Nick Stamoulis

Unless you’re writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that’s why it’s important to optimize every page of your site!), your homepage usually get’s the lion’s share of links ...

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Don’t Focus on Rank to Measure SEO Success

Written by Nick Stamoulis

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it. Rank is important, in that y...

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4 Reasons to Be Active in Social Media

Written by Nick Stamoulis

Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact ha...

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Don’t Over Think Content Marketing

Written by Nick Stamoulis

A good SEO campaign relies on good content. Without quality content that prospective clients or customers would actually want to read, there really isn’t much to optimize. Online content begins with website content but in order to build real estate across the web, improve visibility, and develop a...

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Why is My Website Still Failing to Convert?

Written by Nick Stamoulis

Keep in mind that “converting” can mean something different for every website. Obviously we would all like to increase our sales, but maybe you’re measuring your conversion rate by how many people sign up for your company newsletter, download a trial version or fill out a lead form. Converting...

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What Are B2B Marketers Struggling With?

Written by Nick Stamoulis

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increas...

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Link Building MUSTs

Written by Nick Stamoulis

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must: Have a Diverse Approach There ...

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5 B2B Social Media Tips to Follow

Written by Nick Stamoulis

For the most part, B2C’s have embraced social media. It’s the B2B’s that still aren’t quite sure how to leverage it. There’s certainly a lot to think about. Below are 5 tips to make the process a smooth one: Understand the Landscape Social media is unlike any marketing initiative that B...

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How to Verify Link Value

Written by Nick Stamoulis

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites th...

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Don’t Take These SEO Shortcuts

Written by Nick Stamoulis

Anyone who knows anything about SEO knows that it isn’t a quick fix and that it’s not going to work its magic overnight. It takes time to see results, which can sometimes be frustrating. Website owners sometimes want to do all that they can to speed the process up. This is a bad idea for many re...

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New Year’s Resolutions for SEO Clients

Written by Nick Stamoulis

It’s that time of year again. People are vowing to go to the gym more, eat less, spend more time with the kids, learn to cook, etc. etc. As an SEO client or a potential client it’s a good year to look at how the program is progressing and make a few resolutions of your own that will help improve...

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3 Ways Google Changed SEO in 2011

Written by Nick Stamoulis

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and...

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Common SEO Mistakes to Avoid

Written by Nick Stamoulis

SEO certainly isn’t rocket science, but it takes a certain level of understanding to implement well. Unfortunately, mistakes made along the way can affect the success of the campaign as a whole over the long term. Here are 5 common SEO mistakes to avoid: No Keyword Research Keywords essentially...

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Legitimate Online Relationships Can’t Be Bought

Written by Nick Stamoulis

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or parti...

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SEO Tips to Compete Locally

Written by Nick Stamoulis

Search engine results are becoming more and more personalized and depend on factors including your search habits, your social media connections, and your location. For this reason, it’s important for businesses to have a local search presence, especially if the business is one that only operates l...

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Developing a Social Media Strategy That Works

Written by Nick Stamoulis

While businesses know that they need to have a social media presence, they often struggle with using the medium. It’s hard to measure ROI, and with no hard data, it’s difficult to justify the time and resources. Social media is a long term strategy that helps to build brand awareness and online ...

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Top 5 Reasons Your Blog is Useless

Written by Nick Stamoulis

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you mak...

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Good SEO Providers Practice What They Preach

Written by Nick Stamoulis

SEO is a growing industry that is constantly changing and evolving over time. Since a search engine presence can make or break a business, there are thousands of SEO companies and consultants out there that want to sell their services. Like any other industry, there are good guys, there are OK guys,...

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Optimize Every Page of a B2B Website

Written by Nick Stamoulis

After reviewing the competition and the industry online and conducting keyword research, the first phase of a B2B SEO campaign is to optimize the website. This involves incorporating targeted keywords into the content and meta tags of all pages of the website. Notice the phrase “all”. Yes, in or...

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Evaluate Your Hosting for the New Year

Written by Nick Stamoulis

When it comes to hosting your website, you have options. Hosting can be relatively inexpensive, but when it comes to your business website- do you really want to rely on a cheap hosting service? A business website is the foundation of an online marketing strategy and the first place that people look...

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Social Media Shouldn’t Replace Your Blog

Written by Nick Stamoulis

Any good Internet marketing expert understands the importance of business blogging and social media marketing. Unfortunately, some business and website owners see them as one and the same. A blog is a place to share content and promote dialogue with current and potential clients and customers. Socia...

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SEO Best Practices Beyond the Basics

Written by Nick Stamoulis

SEO isn’t something that ever ends. It’s an ongoing process and strategies are built upon over time in order to improve search engine ranking and a brand presence online. The SEO basics are extremely important and lay the foundation for an entire campaign. This involves keyword research, on-site...

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Are You the SEO Tortoise or Hare?

Written by Nick Stamoulis

Perhaps one of the most famous fables is “The Tortoise and the Hare”. If for some reason you aren’t familiar with it, here is a quick synopsis. The hare (basically a rabbit) challenges the tortoise (basically a turtle) to a race. The hare is quick and the tortoise is slow. The hare gets over-c...

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The Importance of Monitoring an Online Reputation

Written by Nick Stamoulis

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, the Google you. If they see anything negative t...

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B2B FAQ Page Tips for SEO

Written by Nick Stamoulis

Potential customers and clients visit a B2B website for more information. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the business. It’s very rarely a snap decision and the sales cycle...

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How to Deal With a Cranky Commenter

Written by Nick Stamoulis

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry. Given tha...

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B2B Content Marketing Guidelines to Follow

Written by Nick Stamoulis

Content is the lifeblood of B2B online marketing. The B2B sales cycle tends to be much longer than that of B2C. Potential clients or customers want to know that they are making the right decision in choosing your product or service, since it will have business implications. It’s the content that y...

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Stagger Social Posts for Maximum Exposure

Written by Nick Stamoulis

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correctl...

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Meta Tag Copywriting Guidelines

Written by Nick Stamoulis

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best pra...

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Local Event Marketing Can Help Link Building

Written by Nick Stamoulis

Link building is an important component of an SEO campaign. While it’s absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the...

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Use B2B SEO to Increase Non-Branded Traffic

Written by Nick Stamoulis

In order to maintain success over the long term, it’s important for a website to perform well for both branded and non-branded search terms. Branded search is important because it’s an indication that other marketing initiatives, both online and offline, are working well. Branded search comes fr...

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How to Keep Tabs on Your SEO Competition

Written by Nick Stamoulis

SEO is a three step program that involves research, on-site optimization, and link building. An important part of the research phase is checking out the market and seeing what your competitors are up to. Their strategies should never be copied; instead the information that you find can be used to en...

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Social Media as a Brand or Person?

Written by Nick Stamoulis

Every business should have a social media presence. It’s an important way to share and connect with target audience members, build a brand, and improve your SEO efforts. Sometimes the hardest part about using social media for business is getting started. You need to decide which social networks to...

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5 Reasons Why You Shouldn’t Blog

Written by Nick Stamoulis

There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily ...

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SEO Approve – Compare Top SEO Companies

Written by Nick Stamoulis

One of the biggest issues with many SEO review and comparison sites is that they have adopted a “pay to play” model. In order to even be reviewed, SEO companies have to pay a certain fee to the review site. There are some SEO review sites that charge members over $1,000 dollars a month to be rev...

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Back to Link Building Basics

Written by Nick Stamoulis

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can g...

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A Link Portfolio Needs to be Diverse

Written by Nick Stamoulis

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video market...

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B2B SEO Keyword Research Tips

Written by Nick Stamoulis

Before starting any kind of search engine optimization, it’s important to conduct keyword research for every page of a B2B website. The search engines rank pages individually, so it’s important to focus on all pages, not just the homepage. Each page should target keywords that are most specific ...

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Don’t Keep Your Social Media in a Silo

Written by Nick Stamoulis

The business owners that still question social media and its effectiveness as a marketing tool are the ones that are doing it wrong. They think of social media as its own entity that is separate from all other marketing initiatives. Every marketing expert has told them that they need to get involved...

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Top 5 Video Marketing Myths

Written by Nick Stamoulis

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating a...

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Where to Focus Your Link Building Efforts

Written by Nick Stamoulis

Once you’ve done keyword research and spent time properly optimizing every page of your website, the next phase of an SEO campaign is link building. Inbound links to your website establish search engine trust and build brand visibility across the web. Link building is no easy task and takes time, ...

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Don’t Forget About SEO in 2012

Written by Nick Stamoulis

The New Year is right around the corner, which means that it’s time to start making marketing decisions for 2012. Whether you are a new site or an established site, have done SEO in the past or are brand new to it, SEO should definitely be on your radar. The marketing landscape has changed greatly...

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Encrypted Search and What It Means for SEO

Written by Nick Stamoulis

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change i...

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Cyber Monday SEO Tips

Written by Nick Stamoulis

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday. Now, if you are a follower of this blog or k...

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An Important Infographic for Link Building Tip

Written by Nick Stamoulis

In case you’re unsure of what an infographic is, it’s a visual representation of information. Depending on the industry that you are in, it’s likely that you’ve seen a few floating around. What’s great about an infographic is that it’s a fun way to put data together and share it. A blog ...

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Don’t Launch a B2B Blog on a Free Platform

Written by Nick Stamoulis

With so much emphasis on social media for business these days, it seems as if blogging isn’t getting the attention that it still deserves. Long before there was Facebook or Twitter people took to their blogs to share their thoughts and opinions on a variety of topics. B2B businesses used blogs as ...

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Google+ Brand Pages: Should You Create One?

Written by Nick Stamoulis

Google+ has made numerous headlines since it was first launched in June 2011. It’s been in the news for being a potential “Facebook killer”, for its quick growth, for integration of the +1 button, and for its interesting strategy of holding off on allowing businesses and brands to use the medi...

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Social Media is a Two-Way Street

Written by Nick Stamoulis

By now, the majority of businesses get that social media isn’t just a place for college kids to stalk each other anymore. Social media has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your ...

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Protect Your Site from Search Engine Updates

Written by Nick Stamoulis

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine...

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SEO Link Building Isn’t Easy

Written by Nick Stamoulis

There are two major components of an SEO campaign. The first is on-site optimization which involves keyword research for every page of the site, editing the content and the meta tags of every page so that they incorporate these keywords, and implementing the changes or hiring a web developer to do i...

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SEO Is About More Than SERP Ranking

Written by Nick Stamoulis

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one s...

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5 B2B SEO Video Ideas

Written by Nick Stamoulis

There’s a reason that YouTube is the second most popular search engine after Google. People like to watch videos, whether it be for fun or educational purposes. There seems to be a misconception that marketing videos are more of a B2C thing. Not true. After all, businesses are made up of people (c...

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What’s the Best Time for Social Shares and Likes?

Written by Nick Stamoulis

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media...

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Spooky SEO Tactics to Avoid

Written by Nick Stamoulis

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you! Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the sea...

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A Guide to Writing Great Blog Post Titles

Written by Nick Stamoulis

There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? ...

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Google Places Issue: A Follow Up

Written by Nick Stamoulis

A few weeks ago we wrote a post about Google Places and an issue that we were having with getting an accurate listing live again after our office location moved. What happened was that after trying to update our Place page, it was removed completely until we could verify the listing via the code on ...

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Don’t Miss the Raleigh Internet Summit 2011!

Written by Nick Stamoulis

Brick Marketing is one of the proud sponsors of this year’s Internet Summit in Raleigh, NC, November 15th-16th at the brand new Raleigh Convention Center. The Fourth Annual Internet Summit promotes forward thinking and thought leadership with sessions on social media, mobile marketing, SEO, analyt...

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Use SEO and PPC Together

Written by Nick Stamoulis

If you’re looking to start a search engine marketing campaign, it’s likely that you’ve become somewhat familiar with two terms- SEO (search engine optimization) and PPC (pay per click advertising). While they both fall under the SEM umbrella, they are two entirely different strategies. So, whi...

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How to Build Your Online Website Real Estate

Written by Nick Stamoulis

There are millions of websites out there, maybe even trillions, and yours is only one of them. Talk about competition. While it’s true that not everyone is interested in or looking for the same things, that’s still a lot of distraction. It’s necessary to have a business website in today’s da...

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Guest Blogging is the New Link Exchange

Written by Nick Stamoulis

Back in the olden days of SEO website owners would participate in link exchanges meaning that both parties would place links to each other’s sites somewhere on their site. Since the search engines placed emphasis on inbound links, this seemed like an easy way to get a quick boost. Now, that kind o...

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What SEO Companies Need From Clients

Written by Nick Stamoulis

If you are a business looking to hire an SEO company, there is one thing that you need to understand from the start. When working with an SEO company, you can’t sign a contract and then disappear. If you want to see results from an SEO campaign, you need to remain an integral part of the process a...

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Should B2B Blogs Have a Comments Section?

Written by Nick Stamoulis

Yes, we are suggesting that maybe not all blogs need a comments section. To most social media and online marketing strategists this concept may seem blasphemous. “A blog is supposed to be about sharing thoughts and ideas between author and reader!” “How are you supposed to know what your reade...

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5 Tips to Keep Your Blog Active

Written by Nick Stamoulis

Every business should have a blog. Unfortunately the number of successful business blogs is much less than the number of business blogs that have failed. Failure is typically the result of blog owners not dedicating enough time to the blog. They may start out with the best of intentions but once the...

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SEO: A 3 Step Program

Written by Nick Stamoulis

Sometimes it seems like almost anything can be done in “3 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 3 step program, but it certainly isn’t easy. In order to find SEO succes...

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Be Realistic with Content Marketing Goals

Written by Nick Stamoulis

Without a solid content marketing strategy it’s impossible to have any long term traction with search engine optimization. SEO is the process of creating content (on your website and throughout the web) that will attract the attention of search engines and establish relevance in order for them to ...

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Enterprise SEO Best Practices

Written by Nick Stamoulis

The SEO process can sometimes be more challenging for a larger company than for a smaller company. There are more hands in the pot and more red tape that can lengthen the process and sometimes lead to a standstill. While SEO is a long term online marketing strategy, it’s still important for the pr...

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Establishing a Link Building Baseline – SEO Video Tip

Written by Nick Stamoulis

Before you start outlining your link building campaign, it's important to understand where your site is starting from. Every site, regardless of previous link building activity, has accrued some natural links over time. Using Google Webmaster Tools to run a link audit will help you discover how many...

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Retargeting: Effective Marketing or Creepy?

Written by Nick Stamoulis

To understand this post you’ll need to know what retargeting is. Here’s a definition of retargeting for those who aren’t in the know: Retargeting “is also referred to as behavioral retargeting or behavioral remarketing. Retargeting allows online advertisers to target consumers based on thei...

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The Value of Good Content Writing

Written by Nick Stamoulis

Content is the foundation of everything that you do online. If you don’t have good content on your website, visitors will quickly bounce out of there and be on to the next site. If you don’t have good content spread throughout the web, your SEO and link building efforts will fail. And, if you do...

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Where Should a Business Blog be Located?

Written by Nick Stamoulis

When it comes to blogging, the first step is to decide whether or not to do it. While there are many pros to blogging, the time commitment that it takes can sometimes cause would-be bloggers to stay away. For those that decide that to make the commitment to a business blog, the next step is to decid...

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Why You Still Can’t Beat Your Search Competition

Written by Nick Stamoulis

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t s...

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Don’t Be a Social Media Hold Out

Written by Nick Stamoulis

At this point, you’ve heard it again and again. “You need to be on social media.” For the longest time, businesses continued to resist. They thought social media was just for fun and it was no place to handle company business. They believed that they wouldn’t be taken seriously if they were ...

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5 Blog Content Topic Sources

Written by Nick Stamoulis

Setting up a business blog is the easy part. The hard part is keeping it active. One of the worst things that a business can do online is set up a blog, and then let it go inactive for months at a time. If you include a link to the company blog on your website, there’s a good chance that your webs...

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Is Your Site Worthy of SEO?

Written by Nick Stamoulis

A search engine optimization campaign takes time and costs money and will only be successful if it’s supporting a good website. There is absolutely no point in investing in SEO if your website is a piece of you know what. Before even thinking about SEO, first make sure that your site meets the fol...

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Video Marketing Agenda for SEO

Written by Nick Stamoulis

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spe...

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What’s Up with Google Places?

Written by Nick Stamoulis

So here’s the situation. Brick Marketing recently moved office locations and we obviously wanted our Google Place page to reflect that. We went in, made the changes, and anxiously awaited that verification letter that was supposed to arrive within 2-3 weeks. What we didn’t know was that ALL of t...

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Results Aren’t Enough When Hiring an SEO Firm

Written by Nick Stamoulis

It’s a big decision to hire an SEO firm to handle your search engine optimization. It costs money and you want to make sure that you pick the right firm that will do the best job. Many firms state that it’s “all in the results” when trying to get your business and show examples of previous w...

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SEO Software Won’t Do the Work for You

Written by Nick Stamoulis

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...

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Who Is Your SEO Target Audience?

Written by Nick Stamoulis

Since SEO is the practice of making changes to your web content in order for the search engines to find and deliver targeted visitors to your website, the target audience of an SEO campaign is the search engines, right? Wrong. The target audience of any online marketing strategy (including SEO) shou...

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Misspellings Won’t Help Your SEO

Written by Nick Stamoulis

Ever since we started school we were taught the importance of spelling and grammar. If we made spelling mistakes in a paper we were docked points. Sure, Microsoft Word’s autocorrect feature comes in handy, but mistakes still slip through the cracks. Spelling in the business world is just as import...

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Microsites: Good or Bad for SEO?

Written by Nick Stamoulis

First things first, what are microsites? For those of you that don’t know, a microsite is a web page or group of pages that are separate from a main website, but supplement it somehow. They serve a more specific purpose than the broader scope of the main site. Whether or not you should launch one ...

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Stop Outsourcing Content Writing Overseas

Written by Nick Stamoulis

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...

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Sign Up for the Digital East Conference 2011

Written by Nick Stamoulis

Brick Marketing is proud to announce that we are a corporate sponsor of the second annual Digital East conference , held in Tysons Corner, Virginia on September 28th-29th, 2011. Brick Marketing President Nick Stamoulis says, “Brick Marketing is very proud to be sponsoring the Digital East confer...

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Link Building Year Two: Now What?

Written by Nick Stamoulis

The first part of an SEO campaign involves research and on site optimization. Phase two is link building, which is an ongoing campaign to increase a company’s brand and website in the search engines by building trust. Once on site optimization has been completed, a 12 month link building strategy ...

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What SEO is NOT

Written by Nick Stamoulis

While SEO can be defined by what it IS: the practice of making changes to your website in order for the search engines to find and deliver targeted visitors to the website and building links to establish relevance and search engine trust, it can also be defined by what it IS NOT: SEM Those new to t...

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3 Things to Know Before You Start Your SEO

Written by Nick Stamoulis

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper r...

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Is That Marketing…REALLY ??!

Written by Nick Stamoulis

Marketing is an extremely important function of business. However, it seems like many companies seem to mess it up somehow. They use outdated techniques or don’t spend time actually understanding their target audience in order to satisfy a need. We thought it would be fun to take a look at some of...

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Don’t Blog Just for SEO

Written by Nick Stamoulis

Chances are good that if you’ve hired an SEO consultant or have been reading about SEO and doing research on your own that you’ve heard how great blogging can be for SEO. It’s an opportunity to write new keyword rich content for the search engines to index on a regular basis and is another pla...

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Are You Ready to Outsource Social Media?

Written by Nick Stamoulis

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media...

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Tips for an Effective SEO Partnership

Written by Nick Stamoulis

When you choose to hire an SEO company to handle your search engine optimization, it doesn’t mean that you can sign the contract on the dotted line and then disappear. You should view your SEO provider as a partner, someone that you work with, not just someone that works for you. Throughout the pr...

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6 Social Media Don’ts to Consider

Written by Nick Stamoulis

Social media has become a huge part of internet marketing. Any marketing guru will tell you that you need to get involved in social media. They’ll tell you everything that you need to do in order to succeed- but what about the things that you shouldn’t do? Here’s a list to get you started: Do...

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How to Get Your Content Shared

Written by Nick Stamoulis

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If pe...

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Do You Need to Change Your URLs?

Written by Nick Stamoulis

The URL is more important than you’d probably think when it comes to SEO and usability. After all, it shows right there along with the meta title and meta description that you so carefully crafted in a search result. It seems kind of silly to have a perfect looking title and description and a URL ...

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How Infographics Help SEO

Written by Nick Stamoulis

An infographic is a visual representation of information. Instead of writing an article or blog post that covers a lot of ground and uses enough stats and percentages to make the reader’s head spin, you can create an infographic that ties it all together in a handy dandy image. You may be thinking...

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4 Ways to Get More Value out of Your Blog

Written by Nick Stamoulis

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it...

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SEO Isn’t the First Priority for New Websites

Written by Nick Stamoulis

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to w...

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Are You Missing the Point of Social Media?

Written by Nick Stamoulis

It’s great that businesses are starting to get that they need to be involved in social media, but in many cases they are still missing the point. Their main focus is on getting lots of fans and followers and they don’t even consider that it’s really about much more than that. They see it as a ...

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Do You Care If Google Has Your Information?

Written by Nick Stamoulis

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money. Of course, Google doesn’t only...

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SEO Then and Now

Written by Nick Stamoulis

Sometimes it’s fun to take a look back and remember the (not so?) good ole days. SEO is an industry that is changing all the time and if you don’t keep up you’ll get left behind. In the earlier days of SEO it was more about technology and it was the tech people/developers creating optimization...

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WordPress Design Factors to Consider

Written by Nick Stamoulis

WordPress is a great blogging platform because it makes blogging that much easier. Creating quality blog posts is time consuming enough so it’s important to use a platform that makes the posting and monitoring process quick and painless. That’s why we use it here on this blog. Once you decide th...

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Get SEO Services Right the First Time

Written by Nick Stamoulis

An online presence, and more specifically a search presence, can really make or break a company. If a company can routinely be found quickly on a search engine result page for their targeted keywords it will result in more traffic to their website and social pages, which will eventually lead to more...

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Should Marketing Companies Outsource SEO?

Written by Nick Stamoulis

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with ou...

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Facebook Marketing Tips for SEO

Written by Nick Stamoulis

We all know that Facebook is a great marketing tool because it allows businesses to interact with their customers on a daily basis. It’s a place to form relationships and share valuable content while building a brand in the ever important social space. Just because your Facebook Page is technicall...

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Do You Have the Right Video Marketing Priorities?

Written by Nick Stamoulis

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a...

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When It’s Time for Keyword Cleanup

Written by Nick Stamoulis

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your ...

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Hiring a Local SEO Firm Doesn’t Change the Rules

Written by Nick Stamoulis

Due to the nature of the SEO process, the SEO firm that you hire does not need to be local. Someone across the country can do just as good a job, and maybe even do a better job. Even though it’s not necessary to hire a local SEO service provider, some companies still feel more comfortable working ...

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Is Your Internet Marketing Strategy Annoying?

Written by Nick Stamoulis

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newslet...

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Social Media is the New Focus Group

Written by Nick Stamoulis

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual cu...

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How to Spot the SEO Bad Guys

Written by Nick Stamoulis

A business can thrive or fail depending on their search engine and online presence. Since many companies simply don’t have the knowledge or time to dedicate to SEO, they decide to hire an SEO agency. This is a smart decision, but unfortunately in many cases it’s followed up by a dumb decision. T...

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Use SEO with Your Trade Show Marketing

Written by Nick Stamoulis

SEO is a form of online marketing and displaying at a trade show is considered offline marketing, so how the heck do you get any SEO benefit out of a trade show? Easy. It’s important to always have SEO on the brain when launching any marketing initiative, including offline marketing. The best SEO ...

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Thinking Beyond Facebook and Twitter

Written by Nick Stamoulis

Businesses are finally beginning to understand that they need to have a social media presence, but are still a little confused about where that presence should be. They see Facebook and Twitter all over the place and think, “Alright, that’s where I’ve gotta be too”. Facebook and Twitter are ...

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Additional Things to Consider When Blogging

Written by Nick Stamoulis

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. N...

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How Social Media Affects SEO Success

Written by Nick Stamoulis

If branding and the opportunity to communicate and form relationships with your current and potential customers and clients isn’t enough reason to get involved in social media, here’s one more: it affects your SEO. That’s right, SEO is about links and more and more links are being shared in so...

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“Quick SEO Advice” Isn’t Free

Written by Nick Stamoulis

It happens all too often.  People call, email and contact us through social media asking for some “quick SEO advice”. Of course, by saying “quick” they mean that they won’t be taking up much of our time and expect it to be free. This is wrong for two reasons. First, when it comes to SEO ...

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Top 3 Video Marketing Musts

Written by Nick Stamoulis

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized...

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5 Conversion Elements to Help Any Website

Written by Nick Stamoulis

A company website is the foundation of an online marketing strategy. Every link building tactic sends users to the website to find more information and hopefully, to convert. The goal of a website is to get visitors to take some sort of action, whether that is to purchase something, fill out a lead ...

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3 More Sources of Content Topics

Written by Nick Stamoulis

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it s...

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Business Blogging Is Not a Hobby

Written by Nick Stamoulis

Blogging for business and blogging for fun are two different things. This is an important concept that needs to be understood before developing an inbound marketing strategy that will include blogging. While a blog is a less formal way to market than say, a white paper, a business blogger needs to r...

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Who Is the Voice of Your Internet Marketing?

Written by Nick Stamoulis

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a prod...

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Who’s Using Google+?

Written by Nick Stamoulis

Google+ has been around for just about a month now so we thought we’d take a look at who the early adopters are. According to an article at Search Engine Watch, the majority of users are male (for now): "Who is using Google+? Early figures estimated that males made up about 75 percent of Google+ ...

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Signs You Are a Blog Comment Spammer

Written by Nick Stamoulis

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media. The blog comment sectio...

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Should You Accept Guest Blog Submissions?

Written by Nick Stamoulis

Blogging is an effective inbound marketing tactic. It’s a great way to establish credibility in a given industry or niche, build a loyal following, and make connections with others in the industry. It also has keyword and link building SEO benefits. Guest blogging has become a popular strategy in ...

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B2B SEO vs. B2C SEO

Written by Nick Stamoulis

Business to business and business to consumer markets are treated differently in many ways, including the ways that they are marketed to. Each market includes very different target audiences and this needs to be reflected in all business decisions that are made. As internet marketing and search engi...

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Website Development Mistakes to Avoid

Written by Nick Stamoulis

Before developing an internet marketing strategy that may include tactics such as SEO, PPC, and social media, it’s important to have a strong website to market. After all, the goal of an internet marketing strategy is to increase targeted traffic to a website which should in turn result in increas...

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Content Overload: Is It Possible?

Written by Nick Stamoulis

A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes th...

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The True Cost of SEO

Written by Nick Stamoulis

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but SE...

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Get New Blog Post Ideas from Old Content

Written by Nick Stamoulis

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While t...

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Link Research Tools Link Building Toolkit Product Review

Written by Nick Stamoulis

Link building, although one of the most important components of SEO, can also be the most time consuming and frustrating. It sometimes feels like you’re drowning in a sea of low-quality backlinks, repetitive anchor text and missed linking opportunities. The link building toolkit from Link Research...

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Blog Post Optimization Tips to Follow

Written by Nick Stamoulis

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority f...

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Don’t Be a Twitter Quitter

Written by Nick Stamoulis

As with any social networking strategy, one of the most important things to keep in mind when creating a Twitter account and strategy for business is that it’s built for the long term. Some companies claim to understand this, but it turns out that they really don’t. They go in full force with al...

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SEO Content Topic Idea Generation Tips

Written by Nick Stamoulis

A big part of SEO and other online marketing techniques like blogging and social media marketing is content. The goal of these inbound marketing tactics is to establish yourself as an industry leader and expert while building a robust link portfolio that points back to pages of your website. Online ...

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Don’t Be an SEO Cookie Monster

Written by Nick Stamoulis

Ah, Sesame Street. A childhood favorite for many of us, it taught us our ABC’s and valuable lessons about diversity and conflict resolution. It also taught us that it’s OK to gobble down a bunch of cookies in one sitting. Well, not really, but that’s what Sesame Street’s Cookie Monster is be...

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Social Media: To Outsource or Not to Outsource

Written by Nick Stamoulis

Social media, in some form or another, is here to stay. Business owners that continue to believe that it’s just a fad or that they can’t benefit from it are clearly misinformed. Millions of people use social media every day. Chances are at least a small percentage of those millions of users are ...

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How to Get More Quality Twitter Followers

Written by Nick Stamoulis

You understand that social media plays a large role in internet marketing and have a Twitter strategy in place. But what if you have the best intentions, and only a few followers? How valuable is your message if nobody sees it? If a tree joins Twitter, but has no followers, does it make a noise? Th...

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The Pros and Cons of Paid Blog Reviews

Written by Nick Stamoulis

Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs...

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What’s In a Facebook “Like”?

Written by Nick Stamoulis

Many companies that set up a Facebook page aren’t sure what to do next. All they know is that in order for their posts to be seen, they need to be “liked”. So, they set out to get “likes”, setting goals such as “100 new likes per month”. Sure, “likes” are great. But what do they me...

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SEO Video Tip- Optimize Content Naturally

Written by Nick Stamoulis

In order to help your content rank well in the search engines, it is important that you take the time to properly optimize it when possible. The key to optimization is to make it natural. You never want to stuff keywords for the sake of the search spiders. Content should always be written for the us...

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B2B Online Marketing Needs Consistency

Written by Nick Stamoulis

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results final...

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Is Your SEO Content Royal Enough?

Written by Nick Stamoulis

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich. Here are 3 tips to creating SEO content royalty: Conduct SEO Keyword Research People use search engines every day to find products...

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Extreme Black Hat SEO: Hacking Your Competitors

Written by Nick Stamoulis

Using black hat SEO is a way to get rankings in an unethical manner. It’s frowned upon by the search engines and can result in getting some big penalties. Black hat SEO tactics include meta tag and content keyword stuffing, cloaking (the search engines see the text, the visitors don’t), and payi...

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Google Announces the Google+ Project

Written by Nick Stamoulis

Not to be confused with Google +1, Google+ is the search engine’s newest attempt at improving the social media networking experience. Google isn’t branding it as a social network, per say, but rather as a project. According to Google: “Among the most basic of human needs is the need to conne...

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Is SEO Getting In Your Way?

Written by Nick Stamoulis

Keyword research. Check. On-site optimization. Check. Link building. Check. Increased search engine ranking. Check. Increased sales, leads, or conversions…not so much. What’s going on? It could be a classic case of getting so caught up in SEO that the needs of the target audience gets lost in th...

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Twitter Promoted Tweets to Enter User Streams

Written by Nick Stamoulis

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it...

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Don’t Be a Social Media Copycat

Written by Nick Stamoulis

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it ...

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On Site SEO First, Links Second

Written by Nick Stamoulis

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in g...

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What Does Your Web Presence Say About You?

Written by Nick Stamoulis

People search for anything and everything online. An Internet user’s search history is like their diary. In fact, it’s very likely that Google knows more about you than your closest friends and family do. It’s kind of scary, but it just proves how important search and the Internet in general a...

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Forum Marketing is About More Than SEO

Written by Nick Stamoulis

Like blog commenting, forum marketing can have SEO benefits. However, in order to do forum marketing well it’s important to realize that it’s about much more than promotion and getting links. The point of forum commenting is to build credibility and establish a good reputation within a niche com...

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Corporate Web Address Suffixes Approved

Written by Nick Stamoulis

On Monday, the Internet Corporation for Assigned Names and Numbers (ICANN) approved corporate web address suffixes. Going forward, companies can replace the standard ‘.com’, ‘.net’, and ‘.org’ suffixes with a corporate web address suffix. The length of the new suffix can be up to 63 char...

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FREE SEO and Social Media Webcast

Written by Nick Stamoulis

Live FREE SEO Webcast: Learn How to Really Boost Your SEO Results Using Social Media Are you still struggling to align your Social Media and SEO campaigns? Evolving social media marketing & search engine optimization opportunities make it harder to balance both while boosting your results. Spe...

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The Return of the Google Panda Update

Written by Nick Stamoulis

Thought that Panda was a thing of the past? Nope. It turns out that round two is fast approaching or may have already been implemented, Google has yet to fill us in. “Panda 2.2” will supposedly target poor content websites that somehow survived round one. If you’re into SEO at all, you probab...

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The Importance of the Longtail Keyword

Written by Nick Stamoulis

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Some companies or website owners think that they know their target audience well enough to determine the k...

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Social Media Lessons Learned from Anthony Weiner

Written by Nick Stamoulis

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropr...

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Localize Your SEO for Mobile Web Users

Written by Nick Stamoulis

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for...

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3 Reasons Online SEO Conferences Are Better!

Written by Nick Stamoulis

The SEO industry is always changing and continues to evolve. Strategies that worked years ago are no longer used or are now considered to be “black hat”. The search engines are continually changing their algorithms. Links that were valuable yesterday might be worthless today. These changes happe...

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Blog Commenting: Think Beyond the Link

Written by Nick Stamoulis

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts...

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The SEO Puzzle: Do You Have the Pieces?

Written by Nick Stamoulis

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes tog...

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B2B Article Marketing is About Quality

Written by Nick Stamoulis

There are numerous link building strategies to choose from when implementing an SEO campaign. The best campaigns are diverse and include a variety of links from many sources. A popular SEO and marketing strategy for many B2B companies was to write helpful articles and submit them to article and docu...

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Social Media Timing Factors to Consider

Written by Nick Stamoulis

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. TV and radio advertising allows you to buy air time during a specific program, but it rarely allows you to determine the very minute when your ad will go live....

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Social Networking Beyond the Big 3

Written by Nick Stamoulis

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, ...

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SEO Checklist for Re Designing a B2B Website

Written by Nick Stamoulis

A B2B website is the foundation of the entire online marketing strategy of a B2B company. Every marketing initiative directs visitors to the website and it’s an important lead generation tool. Therefore, the look of the site is very important. It should be professional looking, have clean navigati...

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Why an SEO Client Needs to be a Team Player

Written by Nick Stamoulis

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at ...

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Is Google’s +1 “Pretty Cool”?

Written by Nick Stamoulis

As you’ve probably heard, Google has officially released the +1 button for websites. It rolled out to a smaller audience in March within search results and ads and continues to be seen by a larger English-language search audience on Google.com. +1 shows up next to the title of a search result in G...

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4 Types of Inbound Marketing

Written by Nick Stamoulis

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospec...

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SEO Is Like Dessert

Written by Nick Stamoulis

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like desser...

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The Argument Against Specialized SEO Services

Written by Nick Stamoulis

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO withi...

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The Pro’s and Con’s of Outbound Linking

Written by Nick Stamoulis

Links are an extremely important component of the overall structure of the web and play a large role in search engine ranking. After all, the search engine spiders crawl these links to understand the intent and purpose of a website. Therefore, it’s important to be connected to other websites that ...

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Blog Comments Work Both Ways for SEO

Written by Nick Stamoulis

There are numerous link building strategies to implement into an SEO campaign to attract a target audience and gain trust amongst the search engines. One popular strategy is to research industry related blogs and leave comments that include a link, essentially connecting your site to the blog in whi...

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Improve Your Reputation by Link Building

Written by Nick Stamoulis

An SEO link building campaign includes strategies such as blogging and blog commenting, article writing, press release distribution, and social networking. All of these tactics work together to get a website noticed by the search engines and by a target audience. However, there is an additional bene...

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Bing’s “Friend Effect” And What It Means for SEO

Written by Nick Stamoulis

As you’ve probably heard, Bing is starting to use its partnership with Facebook to its advantage. Last week, Bing started providing users with personalized search results based on the opinions of their Facebook friends when they sign into Facebook and use Bing simultaneously. This is Bing’s next...

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Top 4 Reasons to Hire an SEO Professional

Written by Nick Stamoulis

By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Ya...

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3 Important B2B Content Marketing Tips

Written by Nick Stamoulis

In order to be successful in the B2B world, it’s important to share information. Gone are the days of hiding away all of your “secrets”. People turn to the web for information. If you don’t provide any, but your competitor has a robust portfolio of informative content that’s easily accessi...

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3 Ecommerce Website Optimization Tips

Written by Nick Stamoulis

E-Commerce websites are different than informational websites. Therefore, the SEO process is slightly different, as well. Since e-commerce websites often have hundreds or thousands of pages, some e-commerce website owners don’t take the time to fully optimize the product pages. This is a mistake t...

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URL Tips for SEO

Written by Nick Stamoulis

The first things that we tend to think about when optimizing a web page are the meta tags and the content on the page. While those are important aspects, we can’t forget about the URL. The search engine spiders and our website visitors look at those, too. When developing a website it’s important...

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Web Page Load Time Factors to Think About

Written by Nick Stamoulis

When you are searching for information or products online there is nothing more frustrating than finding a source that looks great, clicking on the link, and then waiting while text and image content loads slowly. Pages with slow load times provide a really bad user experience. Some people might not...

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Is Your Website Conversion Friendly?

Written by Nick Stamoulis

If you’ve been working on an SEO campaign and are starting to see an increase in traffic, but not many more conversions, it might be time to take a look at your website. SEO is a great way to get more visitors to your website, but ultimately you want them to do something once they get there. Traff...

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Don’t Over Think Your Social Media Strategy

Written by Nick Stamoulis

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue t...

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3 Important Video Marketing Tips

Written by Nick Stamoulis

When people think of online content marketing, typically the first things that come to mind are articles, blog posts, and email newsletters. However, there is another form of content marketing that can very powerful if executed properly, and that is video marketing. YouTube is the second largest sea...

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Do Not Over Promote Your Social Media Profiles

Written by Nick Stamoulis

“It’s all about social media these days.” “You need to have a social media presence to remain relevant.” “How are you utilizing social media for your business?” Website owners have heard it all, and many have gotten caught up in the social media whirlwind. While it’s certainly true t...

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Do’s and Don’ts of Blog Commenting

Written by Nick Stamoulis

There are numerous ways to build legitimate links pointing to your website. Blogging is a great way to build links, but another popular strategy is to comment on the blog posts of others. Many blogs allow, and encourage, people to leave comments. Most blog comment sections have a spot for the commen...

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Local Keyword Research Methodology Advice

Written by Nick Stamoulis

Before implementing an SEO campaign it’s important to do some research. The first things to research are your audience and your competition. The next step is to do keyword research. This is an extremely important step since the keywords that you target will determine who sees your website. Missing...

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4 Press Release Headline Writing Tips

Written by Nick Stamoulis

The main purpose of a press release is to announce a newsworthy event to members of the media to attract attention and gain publicity. The goal is to get the news picked up by as many sources as possible. In addition, press release distribution online serves SEO purposes by building links from legit...

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Two Ways to Lose Brand Credibility

Written by Nick Stamoulis

It takes a long time to build a brand and build a positive brand reputation online. This is especially true if your business is in a competitive market. There is so much noise that it’s easy to get lost in the shuffle. That’s why it’s crucial to maintain the brand that you’ve established. Ju...

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SEO Video Tip- Focus on Gaining Traffic, Not Rank

Written by Nick Stamoulis

While ranking well in the search engines is incredibly important, it is not the end-all-be-all goal of SEO like many site owners believe. Fixating on where your site ranks means you are failing to take in the bigger picture. It is more important to drive traffic to your site than just do what it tak...

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Challenges to Growing an SEO Company

Written by Nick Stamoulis

Growing any kind of business these days is difficult. The economy has been slow to improve and people are watching their budget. Even though the SEO industry has put itself on the map in recent years, it can still be challenging to grow a company. Here are the top 4 reasons why: Too many search c...

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SEO Can’t Make A Horse Drink

Written by Nick Stamoulis

Any website owner that wants to be relevant or find much success these days needs to implement a search engine optimization campaign. SEO is a great tool for websites across all industries to get noticed by the search engines and by a target audience. However, SEO has limitations. The main reason to...

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Build Relationships to Build Links

Written by Nick Stamoulis

If you are a reader of this blog or have been researching the SEO industry you should know that a huge part of SEO is link building. There are numerous link building tactics to use. One popular strategy is article marketing and document sharing. While this method has taken a hit in recent months due...

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Web Designers Should Not Do SEO

Written by Nick Stamoulis

It’s important for businesses of all sizes and across all industries to have a website. Nearly everyone is connected to the web these days and that’s where they find information on just about everything. If you don’t have an online presence and can’t be found in the mix you will miss out on ...

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Don’t Be an SEO Copycat

Written by Nick Stamoulis

The first step to an SEO campaign is to do research. This includes determining top online competitors and checking out their SEO and online marketing strategy. This is an important step that shouldn’t be overlooked, but it shouldn’t be agonized over either. Unfortunately, some website and busine...

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All Internet Browsers Are Not Created Equal

Written by Nick Stamoulis

So you’ve designed a great site that’s user friendly, appealing to the eye, and well optimized. You’ve started a link building campaign and are beginning to build some traction in the search engines. This is all great stuff, but have you ever thought to test your site on more than one browser?...

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Beware of So-Called SEO “Experts”

Written by Nick Stamoulis

Search engine optimization has been somewhat “hot” lately. Website owners are realizing that it takes more than merely setting up a website to find any success with it. It’s all about the search engines. If you can’t be found on the first page of a Google search it’s likely that you might ...

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Website Recommendations to Think About

Written by Nick Stamoulis

Before getting started with any online marketing strategies like search engine optimization or pay per click advertising it’s important to have a quality website to market. SEO takes time and requires a lot of work and PPC can be costly. There is no point in driving traffic to a poorly designed we...

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No Two SEOs Are The Same

Written by Nick Stamoulis

If you’re reading this blog it’s likely that you are either in the marketing or SEO industry and just like to read the opinions of others and keep up with trends or you are a smart website owner that realizes that it’s essential to get involved in search engine optimization if you want to find...

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Think About SEO When Setting Up Social Accounts

Written by Nick Stamoulis

When doing anything online it’s important to always have SEO “on the brain”. Almost everything that you do provides an opportunity to utilize keywords and increase the odds of getting noticed in the search engines. Social media is a great way to interact and communicate with a target audience....

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No SEO Firm Can Guarantee a Ranking

Written by Nick Stamoulis

Website owners are beginning to realize that it takes more than just registering a domain name and setting up a few pages of a website to find success online. In order for a website to accomplish anything it needs to be found. The main way that websites and the products and services that they offer ...

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Be Wary of SEO Firms That Spam You

Written by Nick Stamoulis

There are lots of SEO companies and consultants out there. Some are great, some are decent, and some are just plain awful. Unfortunately for website owners that are looking for some assistance with their SEO, it’s sometimes hard to tell the difference between them all, especially in the beginning....

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Wordstream SEM Keyword Tools Announced

Wordstream SEM Keyword Tools Announced

Written by Nick Stamoulis

This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. Wordstream, a company that provides Internet marketing software and tools, announced the release of a new, comprehensive keyword research suite for both paid and organic search marketers....

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Communication Is Key for an SEO Partnership

Written by Nick Stamoulis

Smart companies know by now that if they want to have any success with their website, they need to get involved in search engine optimization. This isn’t an undertaking that should be taken lightly. SEO is a process that not only takes time to understand, but also takes time to implement. Everythi...

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Tips for a Productive SEO Consulting Meeting

Written by Nick Stamoulis

If you own or operate a website, it’s extremely important for that website to be optimized for the search engines. The success of your website is very dependent on its visibility online, and the search engines play a large role in this. Web users want instant gratification and they won’t spend t...

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Add LinkedIn Ads to Your B2B PPC Strategy

Written by Nick Stamoulis

Pay per click advertising can be a great way to promote a business or company website online. PPC can be a cost-effective way to get noticed by your target audience. When people think about PPC ads, they typically tend to think about sponsored ads that are located on the top or on the side of a sear...

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Online Branding Isn’t Just for Business

Written by Nick Stamoulis

There is almost nothing more important than a company’s reputation when it comes to finding and maintaining success. A good reputation can ensure that a company will thrive and be profitable while a bad reputation causes closed shops, bankruptcy, and liquidation. With everyone on the web these day...

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Is Podcast Marketing Worth the Effort?

Written by Nick Stamoulis

Podcasting began in 2004 and was first designed by Apple. It was created to be a kind of digital radio that could be downloaded directly from a streaming Internet source onto computers and then be downloaded onto an MP3 player, like an iPod. Podcasts are distributed using syndication feeds, or free ...

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Another Social Search Engine: QYO

Another Social Search Engine: QYO

Written by Nick Stamoulis

Google. Yahoo! Bing. The Big 3 of search. While they certainly have the most market share, they aren’t the only search engines out there. For those that are daring enough it’s sometimes interesting to check out something new every once in awhile. Last month we took a look at Duck Duck Go, a sear...

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Don’t Rely On Just One Type of Link Building

Written by Nick Stamoulis

The first step to any SEO strategy is to do keyword research and develop the website content and meta tags using targeted keywords. Once this has been done it’s time to move on to phase two, which includes ongoing link building. In order to be respected by the search engines, a website needs to ha...

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Marketing Implications of the Facebook Takeover

Written by Nick Stamoulis

Facebook has become a huge part of our everyday culture. With over 600 million users, its power continues to grow and grow. People sign on to Facebook multiple times a day to do everything from check up on their friends, view pictures, post status updates, play games, send messages, and find news ab...

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Getting Pushed Down the SERPs

Written by Nick Stamoulis

Did you spent the time conducting keyword research, optimizing your site page-by-page based on the content and (congratulations!) you find your site ranking really well for your selected keywords, but still aren’t seeing the increase in visitor traffic you were expecting? Remember, that would have...

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Purchasing Individual SEO Services Doesn’t Work

Written by Nick Stamoulis

It’s time to get on the SEO soapbox and talk about something that just doesn’t make sense for someone looking to incorporate SEO into their marketing mix- purchasing SEO services as individual packages. A company that is looking to sell you an SEO service package is going to break down what they...

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Don’t Just Focus on Where You Rank

Written by Nick Stamoulis

I’ve seen it happen before. A client’s SEO campaign has been running for a few months and is really gaining momentum. They’ve moved up from page 7 to page 3 of the search results list, visitor traffic is up, bounce rate is down and sales are seeing a steady increase. All in all things seem to ...

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Facebook’s Real-Time Conversation Ad Targeting

Written by Nick Stamoulis

AdAge published an interesting article last week that states that Facebook is testing a new ad targeting model on 1% of its users worldwide, which amounts to about 6 million users. The new targeting model uses real-time conversations. According to AdAge: “Facebook has been delivering targeted ads...

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LinkedIn Reaches 100 Million Members

Written by Nick Stamoulis

LinkedIn announced last week on its blog that it has reached 100 million members worldwide. While it still has a ways to go to reach Facebook’s reported 600 million and Twitter’s 200 million, it’s still a very impressive milestone. The post also includes the following statistics: · the site ...

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Avoiding Online Brand Confusion

Written by Nick Stamoulis

Google recently announced an update to their Google Profiles pages, rolling out a new layout that has much of the online community pointing out it’s similarity to Facebook.  (That’s a blog post for another day). Google said in a blog post on March 2nd that, “…we launched Google Profiles to...

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More Social Media Missteps

Written by Nick Stamoulis

Social media is a great tool for both business and personal use. Social media tools like MySpace (remember them?), Facebook, Twitter, LinkedIn, and YouTube were all built because people like to connect and share with each other. They like to feel included in something and know that they have a voice...

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Minimize Clicks Between Homepage and Internal Pages

Written by Nick Stamoulis

A few weeks ago, there was this great blog post on SEOmoz that discussed the importance of site architecture as it pertains to user-experience and SEO. One of the key points is that websites should try to minimize the number of clicks between their landing page and deepest internal pages. The idea i...

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Make Yelp a Part of Your Social Strategy

Written by Nick Stamoulis

By now we all know that it’s important to have a Facebook and Twitter presence for business. They are both great tools to engage with your target audience, but what about Yelp? If you don’t have a business owner account, it’s time to get one. This is especially true for local B2C businesses li...

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Don’t Over Optimize Your Site

Written by Nick Stamoulis

The first phase of any SEO plan is on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The better these things are done, th...

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How to Spread the Word and Build Your Links

Written by Nick Stamoulis

We all know what press releases are and the purpose that they serve. But did you know that they can also help with your search engine optimization efforts? Distributing a press release online using professional services like PRWeb, Business Wire, or PRLeap not only gets newsworthy information out th...

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The Importance of Online Bios

Written by Nick Stamoulis

When you sign up for a social networking website, you usually have the opportunity to “share” a little bit of information about yourself with you new online community. What is your professional background? Where do you live? Do you favor vanilla or chocolate ice cream? A site like LinkedIn is bu...

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Internal vs. Inbound Link Building

Written by Nick Stamoulis

Both internal and inbound links are important parts of SEO. However, they aren’t the same and it’s important to understand the difference between them. Internal links are located within your website and link from one page on your site to another on your site. For example, you might have a link t...

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Offline Marketing Efforts Work with SEO

Written by Nick Stamoulis

As an SEO-centric blog, a lot of the posts center on the importance of SEO and some best practice tips for Internet marketing. But as important as Internet marketing is, it shouldn’t be used in lieu of traditional, offline marketing practices. The two worlds (offline and online) need to work toget...

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Users Can Block Your Domain in Google Search Results

Written by Nick Stamoulis

A few weeks ago, Google rolled out an update for their Chrome Extension, where users could opt to block certain websites from the search results pages. The update was designed to have user feedback help Google eliminate content farms from their search results. Now Google has taken this feature and i...

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Negative Keywords Create Positive PPC Results

Written by Nick Stamoulis

When implementing a pay per click campaign it’s just as important to figure out the keywords that you don’t want to target as it is to figure out the ones that you do. Some keywords and keyword phrases might be related to what you offer, but aren’t 100% accurate. Therefore, it’s important to...

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IP Address Information to Know

Written by Nick Stamoulis

When it comes to the Internet there is so much going on and your IP address is one of the elements that is rarely, if ever, thought about. Do you even know what it is? Do you know what yours is? An IP address is your Internet Protocol Address. It’s a unique number that every device that is connect...

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Where Your Blog Went Wrong

Written by Nick Stamoulis

Publishing a company blog is a great way to engage your audience. If you’re routinely updating it, that means you are pushing out new content, which helps with a website’s relevancy. A blog is one more profile that a search engine can rank and use to drive traffic to your site. A blog is a place...

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The Three Types of Searches

The Three Types of Searches

Written by Nick Stamoulis

When a user plugs their query into a search engine, they usually have a certain motive driving the search. Depending on why they are searching ties in with the actions they take once they get to your site. There are three types of searches and each has various implications for your site. Informati...

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Back Up Your Blog Work!

Written by Nick Stamoulis

Blogging is a great way to communicate with your audience. If you have an active blog that you contribute to on a consistent basis, good for you. Now remember, it’s important to always back up all of the content that you post. Just because your writing has been published on the web does not mean t...

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