x

Latest Posts

Effective Content Marketing Begins With Great Writing

Effective Content Marketing Begins With Great Writing

Written by Nick Stamoulis

To be an effective content marketer, you first need to become a great writer. In this business, the standard of great writing is measured according to how effectively the content achieves its purpose. But, don’t let the apparent simplicity of the writing fool you - many of the same tactics literar...

Read More

5 Blog Commenting Rules to Follow

Written by Danielle Bachini

Blog commenting remains a relevant SEO link-building tactic. Many blogs “no follow” comments today, but that doesn’t mean that blog commenting is “out” for SEO. It’s still a way to create an inbound link pointing to your site that builds brand exposure and generates traffic. That being s...

Read More

How to Keep Your SEO Campaign Fresh

How to Keep Your SEO Campaign Fresh

Written by Nick Stamoulis

An effective SEO campaign has several important elements - keywords, content, social media, and effective link building. Doing it the wrong way can hurt your efforts more than help. It is well worth the effort to make your campaign as effective as possible. The only problem is that it can feel stagn...

Read More

Its Time to Fix Your Slow Website

It’s Time to Fix Your Slow Website

Written by Nick Stamoulis

How long does it take your website to load? Across any device, a website should ideally load within a few seconds. After all, that’s what web users have grown accustomed to. Anything longer than a few seconds results in frustration and is a scary reminder of the dial up days of yore. Nobody wants ...

Read More

Learning the Art of Storytelling

Learning the Art of Storytelling

Written by Katherine Tsoukalas

Webster’s Dictionary defines a story as “an account of incidents or events”. Despite this simple definition, composing a good story is actually an art. Think about how you feel at the end of a great movie, or after you’ve completed reading a novel that left you captivated. After encountering...

Read More

Seasonality

Is Seasonality Driving Your SEO Program?

Written by Nick Stamoulis

If you were like most of our clients, traffic across the board was probably down between Thanksgiving and Christmas. Why? The holidays of course! Most B2B businesses see a noticeable slow down in the amount of traffic, leads, engagement metrics and final orders during that time period simply because...

Read More

Are You Analyzing the Success of Your Blog Posts?

Written by Nick Stamoulis

Once you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don’t you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. Afte...

Read More

Be Wary of SEO Firms That Email You Out of the Blue

Written by Nick Stamoulis

It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What’s worse is there are plenty of small businesses that are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few S...

Read More

Strategies for Developing Compelling Content

Strategies for Developing Compelling Content

Written by Katherine Tsoukalas

Since a good content marketing strategy distributes content across multiple platforms as a way to attract the right audience, it stands to reason that the nature of the content you write does matter. This means that whatever you create needs to be in line with your overall strategy, otherwise it wil...

Read More

What is a Niche Link?

Written by Danielle Bachini

No matter what your thoughts on link building may be, the bottom line is that links are still an important part of the search engine algorithms. Links still pass trust from one site to the next, which is why link building is still a function of an SEO campaign. However, it’s important to note that...

Read More

5 Signs Youre Over Thinking Your SEO Strategy

5 Signs You’re Over-thinking Your SEO Strategy

Written by Brick Marketing

With each algorithm change, Google has website users fearful of the future. When will the next change be? How will that impact your website? The end result of this fear is that it’s all too easy to make things more complicated than they need to be. Don’t fall into this trap! Here are five of th...

Read More

Your Website is More Than Your Homepage

Written by Nick Stamoulis

Your homepage is an important part of your website. It generates the lion’s share of your website traffic and essentially is like an introduction to not only your website, but also to your company. The homepage needs to be well designed, user friendly, and optimized properly. However, website owne...

Read More

SEO Practitioners Wear Many Hats

Written by Danielle Bachini

Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it. While SEO has certainly become more mainstream, we’re still likely to get the follow up, “And what does that mean exactly?” W...

Read More

Guest Blogging Should Be Mutually Beneficial

Written by Nick Stamoulis

By now we all know that guest blogging shouldn’t be done strictly for links. That approach could land you in hot water with the search engines. However, guest blogging is still a worthwhile marketing tactic since it’s great for building brand exposure (for the author) and providing website visit...

Read More

What Does “Thin Content” Mean?

Written by Danielle Bachini

For years now we’ve associated the Google Panda algorithm with “thin content”. Web pages that have this “thin content” will be punished and see a drop in ranking and organic search traffic. But what does it mean, exactly?   There is a common misconception that “thin content”...

Read More

Twitter

Twitter is Giving Google Access to Their Update Stream

Written by Nick Stamoulis

From 2009 to 2011, Twitter gave Google access to their full stream of tweets, commonly known as the “firehose”. Google often used this information to fuel their news section of the search results and give people real-time search results. Google has been displaying social content in the SERPs for...

Read More

The Rules for Re-Using Old Content

The Rules for Re-Using “Old” Content

Written by Nick Stamoulis

The highest content marketing priority is always quality. Never sacrifice quality for quantity. However, the frequency in which you publish content does play a role in your content marketing success, which is why you should allot as much of your marketing budget to content as possible to keep both q...

Read More

Consider Investing in PPC Along with SEO

Written by Danielle Bachini

SEO really isn’t optional today. If you have a website and you want to drive as much traffic as possible to that website, it’s necessary to invest in a search engine optimization campaign, even if it’s on a small scale. People turn to the search engines when they are looking for information, w...

Read More

Avoid Link Building? Not Quite

Written by Nick Stamoulis

A recent Google Webmaster Hangout with John Mueller has once again brought link building into question. When asked, “Is link building in any way good?” Mueller responds, “In general, I’d try to avoid that.” I guess it’s no wonder why people are freaking out over the whole thing. Y...

Read More

3 Places to Check Your Links

Written by Danielle Bachini

As a website owner, it’s important that you know what’s going on with your website (or hire people to keep on top of this for you!). One necessary item to keep your eye on on a regular basis is your inbound links, or the websites that are linking over to you. These inbound links are a search eng...

Read More

Inbound Marketing

Are You Everywhere Your Audience Is?

Written by Nick Stamoulis

The three main components of any inbound marketing campaign are SEO, social media, and content marketing. The goal of inbound marketing is to build your brand up so that you are everywhere your audience is when they need you. You aren't trying to break into their world the way traditional advertisin...

Read More

Social Traffic

Social Media Channels Can Deliver Instant Traffic

Written by Nick Stamoulis

Sometimes SEO feels very much like a complicated game of “hurry up and wait.” You spend so much time and effort optimizing your website, but until Google recalls your website and recognizes what is new those changes might as well not even be there! You spend hours every week creating fresh conte...

Read More

Top Keywords

Are People Still Searching for Your Top Keywords?

Written by Nick Stamoulis

One of the most important things to remember about SEO is that it is constantly changing. The search spiders get smarter with every update; meaning old tactics that used to work incredibly well are now useless (or potentially dangerous). For instance, in the last few years Google has gotten a lot be...

Read More

Earned Links

You Can’t Control Who Links to You

Written by Nick Stamoulis

It's an SEO Catch-22. You need a powerful, varied link profile to help boost the organic value of your website, but at the same time, if you build (or earn) too many of the WRONG links you actually cut your SEO program off at the knees and could inadvertently harm your website. So even while you're ...

Read More

Simple Ways to Protect Your Website from SEO Failure

Written by Danielle Bachini

With every algorithm update, SEO becomes more complex. However that isn’t to say that as a website owner, you don’t have any control. There are certainly simple, straightforward ways to protect your website from any SEO related fallout. This is by no means an exhaustive list, but here’s...

Read More

Conduct a Content Audit to Fill Your Content Gaps

Written by Nick Stamoulis

When was the last time you conducted an audit of your content? If it’s been awhile, now is as good a time as any to review what you’ve accomplished up to this point. Aimlessly creating content just for the sake of creating content results in missed opportunities. Even though we’d like to belie...

Read More

Use a Ranking Report to Improve a Content Strategy

Written by Nick Stamoulis

There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it’s not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day-by-day or even minute-by-minute basis and are based on factors that can’t be controlled including ...

Read More

SEO Partner

Find the Right SEO Firm for You

Written by Nick Stamoulis

In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm...

Read More

5 Ways to Get Your Content Noticed

Written by Danielle Bachini

Once you hit “publish” on a piece of content, don’t think that your work is done. Think of all of the new pages of web content published each day. That’s a lot to compete with! If you want to ensure that the right people see your content it’s necessary to not only share it in the proper ch...

Read More

B2B SEO

B2B SEO Should NOT Push the Envelope

Written by Nick Stamoulis

More than once a B2B SEO client has come to me after a year or so of work (and great success I might add!) and asked "what else should we be doing?" It's as if there was some secret level 2 SEO tactic that I had been holding back from them! But here's the real secret to SEO; it's not sexy, it's not ...

Read More

SEO Guarantees

Avoid the SEO Firm That Promises the Moon

Written by Nick Stamoulis

For a few months I've been testing targeted Twitter ads, seeing if any decent leads came through the pipeline. As a way to pre-qualify any visitors, I wrote the ad copy to include a base price so I don't have to pay for tire-kicking traffic or worry about sorting through potential leads that aren't ...

Read More

Social Media Automation Rules to Follow

Written by Danielle Bachini

Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...

Read More

Dont-Forget-the-Marketing-in-Content-Marketing

Don’t Forget the “Marketing” in Content Marketing

Written by Nick Stamoulis

Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it’s written/produced, etc. The content itself is nothing without the promotio...

Read More

5 Tips for Curating Social Media Content

Written by Danielle Bachini

If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...

Read More

Traffic Overall

Measuring Year Over Year Organic Growth

Written by Nick Stamoulis

Now that January 2015 is well under way, it's time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year's worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any ...

Read More

Good and Bad Links

Separating the Good Potential Links from the Bad

Written by Nick Stamoulis

Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it’s no small wonder why! I’ve seen sites get hit and take more than a year to recover, if they recover at all. ...

Read More

SEO Parts

SEO is Part of Something Bigger

Written by Brick Marketing

Too often we treat the various aspects of our marketing programs as individual things. Social media lives over here, content marketing lives over there and SEO is somewhere off in the distance. No matter how big or small your marketing department is, keeping all the pieces moving and in-synch withou...

Read More

Social-Media-Isnt-an-Either-Or-Game

Social Media Isn’t an “Either-Or” Game

Written by Nick Stamoulis

In a recent article on ClickZ titled “How to Launch Your B2B Social Media Presence: A 30-Day Plan”, author Kristen Kovner had the following to say regarding where businesses should be posting: There are myriad social channels, and experts will tell you it’s not an "either-or" game but a "ye...

Read More

SEO Garden

Plant Your SEO Garden Now!

Written by Brick Marketing

A few months ago I was talking with a client about the long term game that is SEO. The work you do today might have an immediate influence on your social media activity, your email campaigns and your overall user experience (especially when it comes to your content creation efforts), but you might n...

Read More

Organic Growth

How Much Organic Growth is Enough?

Written by Nick Stamoulis

When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO. Could they expect to see a 10% change? 20%? 30%? I explained to our contact there that our clients have seen everything from as little as 2% change in organic to as...

Read More

Lost URLs

Where Are My URLs?

Written by Brick Marketing

The other day I got an email from one of our clients regarding a community site they created for their customers. Google searching on things that should be returning matches to your community are coming up with no links to site.  I wonder why the Google crawlers are not picking up those pages? ...

Read More

SEO expectations

Managing Expectations for the New World of SEO

Written by Nick Stamoulis

The other week I came across this fantastic whiteboard Friday from Rand Fishkin at Moz, all about managing SEO expectations. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they...

Read More

SEO Resolutions

What Are Your New Year SEO Resolutions?

Written by Brick Marketing

A new year means a new chance to get your SEO off on the right foot. There is no denying that web traffic, both desktop and mobile, is a huge source of business for most companies. In fact, I'd argue that for the majority of our clients, organic traffic is the #1 source of visitors. So how can you g...

Read More

Referral Links

How Much Is One Referral Link Really Worth?

Written by Brick Marketing

Over the last two years, ONE link has driven 238 visitors to a client’s site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visito...

Read More

The Benefits of Nofollow Links

Written by Nick Stamoulis

The nofollow attribute (rel=”nofollow”) tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these...

Read More