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How to Activate WordPress Widgets

Writing by Chris Roberts in WordPress Tips


How to Activate WordPress Widgets

WordPress Widgets add content and features to your website's Sidebars. According to WordPress, "Widgets were originally designed to provide a simple and easy-to-use way of giving design and structure control of the WordPress Theme to the user." Widgets enable site owners with no coding or development experience to customize the usability and functionality of their website. The default widgets that are included with every WordPress website template are: 1. custom menu 2. post categories 3. links 4. pages 5. search 6. text 7. recent posts 8. tag clouds But you can  download additional widgets from the WordPress Plugins Directory. There are hundreds, if not thousands, of widgets and plugins that site owners can use to customize the look and feel of their website. For information on how to install plugins please view our previous article. To access widgets go to Appearance --> Widgets with the WordPress admin dashboard. Activating Widgets Activating a widget can be achieved by dragging CLICK HERE TO READ MORE...

The Case for Removing Dates from Evergreen Content

Writing by Danielle Bachini in Content Marketing


The Case for Removing Dates from Evergreen Content

For SEO purposes, the best type of content to write and publish is evergreen content that will be just as valuable six months down the line as it is now. Of course, timely content that is newsworthy also has its place in the content marketing mix but we always recommend that the majority of SEO content be evergreen. We also typically recommend that evergreen content be published without a date. From an SEO perspective, this is best for a few reasons. First, you don’t want your content to be passed over just because of the date at the top if it CLICK HERE TO READ MORE...

How Much Time Do I Dedicate To Link Building?

Writing by Brick Marketing in Link Building


Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. In this video, Shawna Wright of Brick Marketing explains how and why making time for white hat link building is a crucial step for your business. Visit us online for additional SEO tips at CLICK HERE TO READ MORE...

SEO Con Men Are Alive and Well

Writing by Shawna Wright in SEO


SEO Con Men Are Alive and Well

Just the other day our office phone rang. When I picked it up an automated voice cheerily tried to sell me SEO services. This is exactly what I heard; Hi, this is Sharon, your local Google representative. We have an opening on the first page of Google for a business just like yours and we can guarantee unlimited clicks 24-7 for a small fee. Oh how does this message hurt me, let me count the ways. #1 – Does anyone actually buy anything from automated messages anymore? I personally can’t stand unsolicited sales calls, and automated messages annoy the bejeezus out of me. Selling CLICK HERE TO READ MORE...

What to Focus On With Limited Content Time

Writing by Nick Stamoulis in Content Marketing


What to Focus On With Limited Content Time

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today. It’s what gets optimized to appear within organic search, gets shared in social media to generate traffic and social signals, and is linked to naturally within content that appears on other sites boosting the trust and authority of the author and the website that the author represents. The businesses that CLICK HERE TO READ MORE...

What’s New in SEO for January 13, 2014

Writing by Brick Marketing in SEO News


What to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A New Year, A New "Trends" Google Trends now offers "Top Charts" that allow users to explore different topics based on what is currently popular. WHAT'S NEW THIS WEEK WITH YAHOO!: Introducing the new Yahoo Advertising Yahoo launches it's new advertising platform including Tumblr Sponsored Posts and Yahoo Ad Exchange - a global ad marketplace. WHAT'S NEW THIS WEEK WITH BING: Make 2014 CLICK HERE TO READ MORE...

Protecting Company Social Accounts from Rogue Employees

Writing by Nick Stamoulis in Social Media


Protecting Company Social Accounts from Rogue Employees

It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet as the marketing department is fired. While the specifics of each social media faux pas may vary, the end lesson to learn is the same—company need to know who has access to the company social accounts and to carefully watch what those employees are CLICK HERE TO READ MORE...

How to Increase Your Twitter Follower Count

Writing by Nick Stamoulis in Social Media


How to Increase Your Twitter Follower Count

Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would find useful. In many cases a company Twitter page is right up there with the company website regarding where people go looking for information about your company. If you are sharing great content, you obviously want it to be seen which means that you need to have a substantial Twitter following. CLICK HERE TO READ MORE...

How To Install a WordPress Plugin

Writing by Chris Roberts in WordPress Tips


Install Plugin

According to WordPress, "Plugins are tools to extend the functionality of WordPress." WordPress websites can be custom designed to look, feel, and function anyway you want and plugins help cut down on the amount of custom coding and development you'll need in order to achieve the desired final product. Each plugin offers a unique functionality to your website. For instance, YOAST, a popular SEO plugin, makes it easy to write custom title tags and meta tag descriptions for each page on your site or blog. Adding new WordPress plugins to your website is simple, so even those with minimal CLICK HERE TO READ MORE...

Not All Link Building is Bad

Writing by Danielle Bachini in Link Building


Not All Link Building is Bad

During initial calls with prospective SEO clients we outline our SEO process. We explain that we start by researching the industry online and thoroughly reviewing the website page by page and conducting keyword research to select the keywords that are the best fit. Then, we optimize the site by naturally incorporating these keywords into the content. We look for any site errors that could potentially halt SEO success and make recommendations to improve the site’s usability overall. Once the site is following SEO best practice, we move onto the link building portion of the campaign. When a knowledgeable potential client CLICK HERE TO READ MORE...

Sometimes One Tweet Can Equal One Sale…Sort Of

Writing by Shawna Wright in Social Media


Twitter conversions

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll do a last minute social push to get the word out and hopefully pull in one or two more registrants that way. Normally we don’t expect a single social update to turn into a sale, especially in the B2B world, but that doesn’t mean it CLICK HERE TO READ MORE...

Is That Drop in Organic Traffic Normal?

Writing by Nick Stamoulis in SEO


Is That Drop in Organic Traffic Normal?

Every site owner loves to see their organic traffic climb upwards month over month. But very few websites see that growth month after month after month without fail. Sooner or later you are bound to have a slow month where organic traffic takes a slight drop, maybe 5-10% or so. Other months might even see a bigger drop in organic traffic, but that doesn’t automatically mean your SEO program is failing. Unless your drop in organic traffic happens the same day as a Google update like Panda or Penguin goes live, try not to panic right away. That drop in CLICK HERE TO READ MORE...

Beyond the Visitor Report: Ways to Measure SEO Success

Writing by Nick Stamoulis in SEO


Beyond the Visitor Report: Ways to Measure SEO Success

In order to determine how your website and SEO campaign is performing, it’s necessary to add analytics code to the site. There are plenty of website analytics tools to choose from, both free and paid. What we recommend is Google Analytics. It’s a free tool that really provides a wealth of information that comes straight from Google, which is helpful since Google practically runs the Internet. Google Analytics allows you to pull a number of reports that can be used to measure success. For SEO, the organic visitor report is critical as it shows you the number of visitors coming CLICK HERE TO READ MORE...

2013 – A Year of Big SEO Changes

Writing by Nick Stamoulis in SEO


2013 was the year of big changes in the world of SEO. Google pushed out several major updates that sent thousands of site owners scrambling to recover from past bad actions. A lot of link building methods and tactics that used to work either lost value or were entirely debunked thanks to Penguin and changes to the Webmaster Guidelines. The entire search algorithm was actually updated, akin to putting a new engine in an old car. Let’s take a look at all the ways SEO changed in 2013 to make sure we’re starting our 2014 campaigns off on the right CLICK HERE TO READ MORE...

Earn Links by Building Relationships

Writing by Shawna Wright in Link Building


Earn Links by Building Relationships

The rules of link building have definitely changed forever thanks to the Google Penguin updates. “Easy win” links are getting harder and harder to find because the search engines are demanding that websites earn their links, not just build them haphazardly across the web. A few years ago sites could just build any link and artificially inflate their SEO value. The search algorithm caught up with site owners and marketers, however, and now the amount of links isn’t nearly as important as the quality of those links. And with the ability to levy partial manual action penalties because of unnatural CLICK HERE TO READ MORE...

Required Elements of a Modern SEO Campaign

Writing by Nick Stamoulis in SEO


Required Elements of a Modern SEO Campaign

SEO has undergone multiple transformations through the years. During the early days, the focus was on building links to your website. At one point, nearly any link would help. However, that’s no longer the case. The only way a link is going to help your SEO efforts today is if it generates traffic and comes from a relevant, high quality source. An SEO campaign looks much different than it did even just a few years ago and also requires more creativity and effort. Here are the 5 required elements of a modern SEO campaign: Keyword research The fact that keywords play an CLICK HERE TO READ MORE...

Seek a Variety of Guest Author Opportunities

Writing by Nick Stamoulis in Content Marketing


Seek a Variety of Guest Author Opportunities

If you want to succeed with SEO today it’s necessary to be publishing quality content on behalf of your business on a regular basis. Optimized content is what appears on the search engine results page for related keyword searches and what will get shared across the web as a reference within content created by others and in social media. The top priority is to publish informational blog posts on your own website so that when the content is linked to, it is delivering traffic directly to your site. However, in order to be successful with SEO it’s also recommended to CLICK HERE TO READ MORE...

Characteristics of Content That Gets Shared

Writing by Nick Stamoulis in Content Marketing


Characteristics of Content That Gets Shared

Online content is only worthwhile if people are actually finding it and reading it. The first step is to optimize the content so that it will appear organically in the search engines for related search terms over time. However, in order to create content that is “shareworthy” and generates inbound links and social signals it’s necessary to think about more than keywords. In fact, what makes some content more shareable than other content isn’t even the written text itself, but rather how the text is formatted and the appearance of the page. Here are 4 characteristics of content that is CLICK HERE TO READ MORE...

How Much Content Should We Be Publishing?

Writing by Danielle Bachini in Content Marketing


How Much Content Should We Be Publishing?

When it comes to SEO, we can’t stress the importance of quality content enough. Each page of content that is published on the web is an opportunity for that page to rank organically for related search terms and to generate inbound links back to your site. The best types of links today are links that occur naturally as opposed to inbound links that are “forced” for SEO. It’s the informational and useful content that you publish online that will generate these natural links as the page is shared as a reference point in content published by others or within social CLICK HERE TO READ MORE...