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Business.com Launches New PPC Listing Service

Writing by Brick Marketing in SEM

Business.com, the premier online destination for businesses to research, find, and compare the products and services they need to run their businesses, has recently launched a new and improved directory, designed to better highlight B2B vendors. Known as “The Grid,” this PPC listing service and business directory is a cost effective way to connect your business to thousands of customers and help your SEO. Unlike most business directories, the Business.com Grid gives your business the opportunity to list much more than just a sentence or two describing your company. You can showcase any recent reviews and rewards, as well as list any promotions your business might be offering to new customers. You also get to upload your logo, which is great for branding. With a Grid listing, your business gets top-of-page placement (for maximum customer exposure) and national coverage with 10k+ categories to choose from. This helps CLICK HERE TO READ MORE...

SEO Tips for E-Commerce Websites

Writing by Brick Marketing in SEO

SEO is a complex process for any website, but e-commerce SEO is perhaps the most difficult. E-commerce websites often have hundreds or thousands of product pages and SEO best practice is that ALL pages of a website should be optimized. Overwhelming? Possibly. Impossible? No. Since you want to do it right the first time around, here are some important things to keep in mind when optimizing an e-commerce website: Take It in Steps Optimizing thousands of pages, and doing a good job at it, is going to take some time. Break it out into CLICK HERE TO READ MORE...

What’s New in SEO for April 24, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Making the web work for major brands Google introduced its Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately. Spring-cleaning … in spring! Google provides details on the changes it will be making this spring. WHAT'S NEW THIS WEEK WITH BING: New Translator App for Windows Phone Powered by Bing Available for Free Download Bing has CLICK HERE TO READ MORE...

Blog Commenting Best Practice Tips – SEO Video Lesson

Writing by Brick Marketing in Link Building

In order to make sure your blog comment goes live, it's important to take the time to actually read the post and write a well thought out response. You don't want to give the blog owner any reason to think you're a spammer. Since blogs are inherently social in nature, it's worth linking to your social profiles, in addition to your company site, to help drive traffic to your profiles and get new fans/followers. Watch this week's SEO video lesson here! For more link building tips and lessons from Nick Stamoulis, check out the Brick Marketing link building video CLICK HERE TO READ MORE...

What is Earned Media and How Does it Impact SEO?

Writing by Nick Stamoulis in Inbound Marketing

Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and so forth. You could also call earned media user-generated content. The Holy Grail of earned media is having a piece of content go viral, where hundreds (if not thousands) of consumers are sharing your content in every which way across the Internet. Earned media is what happens when customers are reacting to the content that you create—taking CLICK HERE TO READ MORE...

How to Structure an SEO Campaign

Writing by Brick Marketing in SEO

If you’re a website owner that’s new to the SEO game it can be overwhelming. Keywords, meta tags, links, content, blog posts, search engine algorithms, social media, URL structure, sitemaps, analytics- what does it all mean, and where should you start? Whether you own a small business/website or a large one, follow this process for the best results: Step 1- Build Website Content The first step to finding success with SEO is to develop a strong website that has lots of good content that is beneficial to target audience members. Focus on their needs first, without worrying about SEO. CLICK HERE TO READ MORE...

You Don’t Own Your Social Profiles

Writing by Nick Stamoulis in Social Media

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your audience is always hanging out on social networks? While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can’t rely on their social profiles to keep their online brand alive. The main reason—you don’t really own your social profiles. Think of Facebook CLICK HERE TO READ MORE...

3 Important Ways B2Bs Should Use Social Media

Writing by Brick Marketing in Social Media

B2Bs are starting to come around, but there are still many B2Bs out there that are social media hold outs. Even if they have created Pages in social media (after being hounded to do so by their marketing advisors), those Pages tend to sit inactive because B2Bs are still confused by the medium. They see it more as a B2C way to market. Well, that’s just not true! B2Bs can experience success in social media too; they just need to better understand how to leverage the medium. Here are 3 important ways to do so: CLICK HERE TO READ MORE...

Give Links to Get Links

Writing by Brick Marketing in Link Building

If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of an inbound linking strategy too. Confusing? Let’s explain. As gigantic as the web is, if you think about it, it can really be broken up into separate communities or niches. Each business is part of a community with other individuals and businesses that are in CLICK HERE TO READ MORE...

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