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Latest Posts

10 Specific Google SEO Quality Guidelines

Written by Nick Stamoulis

As a white hat SEO practitioner, I take everything the search engines say about SEO very seriously. If Google or Bing declares a particular link building or onsite optimization tactic black hat, then my company tries to avoid it at all costs when executing our clients’ SEO campaigns; I never w...

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How Many Visitors is Enough for My Website?

Written by Nick Stamoulis

How many visitors a month is good for my website? This is actually a question I get asked frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site owner wou...

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Let Your Social Media Firm Do Their Job!

Written by Nick Stamoulis

When people set out to hire a firm to take care of their social media, they're looking for one that has a proven track record of success for their clients. You also want someone who has plenty of experience, especially with your target market. Since they're considered experts, it stands to reason th...

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What is the Purpose of SEO?

Written by Nick Stamoulis

When people search for information online in the search engines, they go about it by typing in what we’re looking for into the search box. In order for your site to become available when people search for information, the search engines need to determine that the site is valuable so that when peop...

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Microsites: Good or Bad for SEO?

Written by Nick Stamoulis

When putting together your SEO campaign, you may be wondering if it is a good idea to set up a few microsites in addition to your main website. Before you work them into your strategy, understand that there are pros and cons to using microsites as part of your marketing strategy. Think twice befo...

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Don’t Give Up on Link Building Just Yet

Written by Nick Stamoulis

Moz released some initial results from their biannual ranking survey. The goal of the study is to so correlation (not necessarily causation) between factors we know Google looks at and how well as website ranks. “When we look at what the study found about links, we find a strong relationship…act...

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Why SEO Shouldn’t Wait Until “Later”

Written by Nick Stamoulis

Are you getting your business website up and running? There’s so much to do, it can be difficult to prioritize your tasks. In the beginning, you’re likely focused on tasks that are immediately important, such as making sure your site looks great, is easy to navigate, and has some decent content ...

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Understanding User Search Patterns for Effective SEO

Written by Nick Stamoulis

Every SEO strategy begins with keyword research and in many ways, information gathered during the research phase will set the tone for the entire campaign. Every good keyword list will incorporate hard data gathered from keyword and analytical tools with manual tactics, such as creating lists of rel...

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The 5 W’s of SEO

Written by Nick Stamoulis

SEO really is a form of marketing and like any good marketing program, you need to have a clear understanding of the who, what, where, when, and why before you can get anywhere good. The more knowledge you have before you start your SEO program the more likely you are to build something that will be...

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SEO is About the Big Picture

Written by Nick Stamoulis

You’ve been told that executing a successful SEO campaign requires patience. Each task you complete, such as making sure your website is responsive and posting new, optimized content, will bring you one step closer to achieving success in the search engines. While you’re executing the campaign a...

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Perform a Link Audit on All Inbound Links

Written by Nick Stamoulis

Link building strategies for your website have changed a lot over the past decade. There was a time when manually building your own links by using a variety of tactics such as article marketing and link exchanges actually benefitted your site. Google’s algorithm was written in a way that gave site...

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Stop Measuring SEO Success by the Competition

Written by Nick Stamoulis

A former client of ours was an international enterprise software company. And even though they weren’t even half as big as IBM or Oracle, they measured the success of their entire SEO program against those two industry giants, and not against companies they were truly competing with in terms of si...

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Can You Really “Ramp Up” Your SEO Program?

Written by Nick Stamoulis

There comes a point in every SEO vendor-client relationship when the client wants to “take it to the next level,” as if their SEO vendor had actually been holding back the true secret to SEO success! But the real secret is there is no secret. There are no tricks or games you can play with your S...

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How to Give Old Posts New Life

Written by Nick Stamoulis

When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. H...

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3 Free Tools to Improve Your SEO

Written by Nick Stamoulis

There are dozens, if not hundreds of SEO tools out there. Some free, some paid, some great, plenty terrible. Some are excellent at one thing, while others try to do a little bit of everything. Believe me, we’ve used most of them at one point or another. But a tool is only useful when it works for ...

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SEO Basics Never Change

Written by Nick Stamoulis

When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to...

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How to Advocate for the SEO Process In-House

Written by Nick Stamoulis

Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done. As a result of this, it can be hard to justify to other people in your compa...

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How to Use SEO to Raise Brand Awareness

Written by Nick Stamoulis

Do potential customers recognize your brand? Marketing teams are responsible for raising brand awareness and they have a variety of tools at their disposal to get this message across. Most of us experience the affects of brand awareness on a daily basis. We browse the Internet and notice that ...

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Use Custom SEO Training to Get Your Employees Onboard

Written by Nick Stamoulis

Before you start worrying about link earning, content creation or social promotion, your SEO program needs to be accepted from the inside out! Without a strong internal push for strong SEO your program will never be as successful as it good be. You have to invest in SEO training for everyone in your...

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Your Content Strategy Should Evolve With Your Business

Written by Nick Stamoulis

When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...

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SEO Won’t Fix Fundamental Problems With Your Business

Written by Nick Stamoulis

The fundamental purpose of SEO is to go through a purpose that will get your website noticed by the search engines. By targeting certain keywords, creating great content, and using a variety of tactics to help your site build quality, organic links, you'll help your site achieve better search engin...

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When SEO is Working Well, Diversify Your Efforts!

Written by Nick Stamoulis

Your business website is performing well in the search engines. Your organic traffic has increased, lead generation is up, people are interacting with your brand on the social networking sites, and your site is getting found for all the right keywords. Are you wondering if there is anything else you...

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Don’t Expect to Live Your SEO Past

Written by Nick Stamoulis

There was a time when a website could do very well in the search engines without putting forth a lot of effort. We have a client who fits this description. A few years ago, they achieved success in the search engines with very little effort. Their business was thriving because their site was ranking...

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3 Reasons Why 404 Errors Are Bad For Your SEO

Written by Nick Stamoulis

Every site, especially a news organization or e-commerce site where content is constantly changing, is bound to have a handful of 404 errors lurking in the shadows. It’s also common to see a lot of 404 errors after a major site redesign when the URL structure changes. But while a few are not the e...

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Don’t Rely on Only One Type of Marketing

Written by Nick Stamoulis

When it comes to creating your marketing plan, you may be tempted to rely heavily on the strategy that works the best for your business. While it’s true that you should maximize your efforts with the strategies you know work well, this strategy is also dangerous. What happens if this marketing typ...

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Make Sure Your Blog Posts Don’t Have Too Many Links!

Written by Nick Stamoulis

How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources. In some cases, this is the right thing to do. For example, if you list a statistic or leave a quote from a medical study, you should give reader...

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4 Things Your SEO Program Cannot Control

Written by Nick Stamoulis

There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving. While we know that certain factors help your website do better organically, we cannot say quantifiably exactly how much of each factor equals success (and anyone who says otherwise is selling something...

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SEO Checklist for Site Redesigns

Written by Nick Stamoulis

Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...

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Are People Still Searching For Keywords?

Written by Nick Stamoulis

Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance). Like so many other things in SEO, search volume is completely out of your contro...

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PPC Is Essential for Branding in SEO

Written by Nick Stamoulis

When creating your brand, there are many strategies that effectively work together. It's a collective effort between your company's website, logo, social media presence, and search engine optimization. Pay per click advertising is also a big part of this, especially when it comes to branding that is...

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Everyone in Your Organization Should Learn SEO

Written by Nick Stamoulis

Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...

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How to Write A Reconsideration Request

Written by Nick Stamoulis

If your website was hit with a manual action penalty, and NOT an algorithm update, you have the ability to submit a reconsideration request to Google in an attempt to have the penalty lifted and your website brought back up to it’s rightful place in the SERPs. Writing reconsideration request is a ...

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Match Keywords to User Intent

Written by Nick Stamoulis

When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...

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Is Your Website Mobile Friendly Enough for Google?

Written by Nick Stamoulis

In a rare turn of events, Google announced way back in February that a major algorithm update was coming. Considering Google almost NEVER warns site owners ahead of time, and often doesn’t even officially confirm an update until several days of panic have passed, giving site owners essentially t...

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With SEO Good Writing Matters

Written by Nick Stamoulis

These days, writing content that is optimized for the search engines is about more than just including keywords in the content. In fact, too many keywords in your writing can hurt more than help. These days, it’s good writing that really matters. Not only that, but you also need to please two audi...

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Performing Content Research for Blog Posts

Written by Nick Stamoulis

Research is an essential part of the writing process, especially in the beginning stages. In order to write effective content for your blog, you’ll definitely need to put some research into it. This will help with things like content structure, to generate ideas, and to even give an existing artic...

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3 Ways to Get Your Technical SEO In-Shape

Written by Nick Stamoulis

Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...

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Don’t Forget Off Page SEO!

Written by Nick Stamoulis

While it’s true that great content is the lifeblood of your SEO campaign, it’s all too easy to spend the majority of your time on that. However, off page SEO shouldn’t be ignored, either. Both strategies work together to give your site its best chance to be successful. In the old days of SE...

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Content Strategies You Need to Ditch

Written by Nick Stamoulis

It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...

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Should I Allow Comments on My Blog for SEO?

Written by Nick Stamoulis

The topic of blog commenting for SEO can be divisive in SEO circles. Some people think it’s an outdated tactic and they stay away from it entirely. Others, even fully understanding that blog comments are largely “no followed” today, continue to use it as a part of their strategy to build brand...

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Adapting Your Content to the Customer Life Cycle

Written by Nick Stamoulis

When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car. What’s the process you take to buy it? If you’re like most people, chances are pretty good you’ll start by researching the various cars that are out there un...

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Don’t Get Left Behind When SEO Tactics Change!

Written by Nick Stamoulis

SEO has changed much over the past decade. In fact, some of the strategies that worked well back then could negatively impact your site if applied today. Whenever the search engines change their algorithms, you need to be ready to adapt or suffer the consequences. If you don’t adapt, this could re...

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Brand Building and SEO Should Work Together!

Written by Nick Stamoulis

Brand building and SEO strategies aren’t mutually exclusive. In the past, it used to be that marketers needed to choose between the two. This is no longer the case. Many of the strategies that are used for one are also used for the other! Though brand building can include strategies that fall out ...

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Mobile Device Usage Affects SEO

Written by Nick Stamoulis

With increased mobile device usage, it makes sense that Internet usage has increased as well. People who use their mobile devices to go online are doing more than just making simple web searches, too. They play games, read the news, check their email, use social networks, and basically use it to do ...

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Don’t Forget Local Search in Your SEO Plan!

Written by Nick Stamoulis

These days, if you aren’t utilizing the search engines’ local search features, you’re completely missing out. When people are in need of an electrician, for instance, they look for one that operates in the area in which they live. Most tend to search for this information online and not their a...

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Why You Should Invest Resources in Your SEO Strategy

Written by Nick Stamoulis

Have you invested resources in developing and implementing your SEO strategy? If so, how long ago was that? These days, it’s hard to go online without being conscious of search engine optimization strategies. The very phrases we enter into search boxes are closely tied to it! However, knowing t...

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SEO Tweaks That Could Help Your Site

Written by Nick Stamoulis

SEO has changed a lot over the years and some of us are guilty of using old strategies that not only don’t work, but also could cause a penalty. These are the big, obvious strategies such as developing quality content that isn’t “too optimized”. Some tweaks, however, are almost too subtle to...

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