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This is What Organic Success Looks Like Over Time

Writing by Shawna Wright in SEO


This is What Organic Success Looks Like Over Time

When it comes to determining organic success it's very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site after searching for "SEO" or "SEO services" we'd probably be pretty disappointed. After all, those are two very competitive keywords with dozens, if not hundreds, of SEO firms (big and small) and SEO consultants vying for top positioning. Of the thousands of visitors who come to our site and blog every day maybe only 100 actually find us after searching exactly for "SEO." Does this mean our own SEO campaign is a failure? That we aren't succeeding organically? No! Hundreds of other related keywords drove targeted visitors to the site and when you take a step back and look at the CLICK HERE TO READ MORE...

Maybe Your Website is the Missing Link

Writing by Nick Stamoulis in Internet Marketing


Maybe Your Website is the Missing Link

A former client of ours had SEO growth like I had never seen before. Year-over-year their organic traffic jumped from around 450 visitors to 2,000 a month. That’s over 400% growth in just one year! In my 13+ year career in online marketing and SEO I don’t ever remember seeing a single website do so well in such a relatively amount of time. Typically 20-30% growth in a year is more than enough to make clients happy, and even one of best performing clients prior to this website had a measly 120% growth over a year. SEO is very much CLICK HERE TO READ MORE...

3 Signs That Your Social Media Campaign is On The Right Track

Writing by Danielle Bachini in Social Media


Social Media

Social media is a necessary component of an online marketing strategy today. If you aren’t active in social media you are missing out on chances to interact with your target audience, share information, generate traffic to your website, and increase your online visibility. If time and resources are being dedicated to your social media efforts, you need to make sure that those efforts are paying off. That’s why it’s necessary to analyze your campaign on a regular basis to determine if you are utilizing the social channels the correct way. If you are using social media correctly, you’ll notice that the CLICK HERE TO READ MORE...

3 SEO Mistakes That Can Ruin Your Website

Writing by Nick Stamoulis in SEO


3 SEO Mistakes

Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't realize the game has changed. We have worked with plenty of sites that were penalized, either manually or thanks to an algorithmic update, and let me tell you the recovery process is not worth whatever short term gains you may have had from taking short cuts! Protect CLICK HERE TO READ MORE...

Increase Your Chances of Showing up in the Facebook News Feed

Writing by Danielle Bachini in Social Media


Increase Your Chances of Showing up in the Facebook News Feed

It seems like it should be straightforward. Someone finds your business on Facebook, hits “Like” and then your content appears in their News Feed. After all, by hitting the “Like” button a user is willingly opting in to see your posts. Unfortunately, it’s not as easy as it seems. See, Facebook has this thing called “EdgeRank” which is its algorithm for determining what shows up in a user’s feed. “Liking” a Page or being friends with someone doesn’t mean that you will see every post that those Pages or people share. In fact, if you sign in with a Page manager CLICK HERE TO READ MORE...

3 Tips for Creating Content People Will Want to Link To

Writing by Shawna Wright in Content Marketing


3 Tips for Creating Content People Will Want to Link To

In today's world of SEO, the real goal is to earn links naturally as often as possible. While traditional link building, as long as it is handled properly, is still very important, naturally earning links through your content marketing efforts is key to long-term success. But if you want to earn links you have to create content that people will want to link to in the long run. And while that is much easier said than done here are a few tips to help hedge your bets. 1. Use data, statistics, and other hard facts. In  recent post on MarketingLand, social CLICK HERE TO READ MORE...

B2B Video Content Marketing Ideas

Writing by Nick Stamoulis in Content Marketing


B2B Video Content Marketing Ideas

Content marketing is where it’s at for B2Bs. Content that is published and shared online is what captures the attention of target audience members, encourages them to click over to your website to learn more, and eventually leads to conversions. While we are huge proponents of blogging, it’s important to note that target audience members like to consume content in different formats. Not every blog post needs to be a 500 word article. Blog posts can also include images, infographics, and you guessed it- videos! Think about how popular YouTube is. Clearly people enjoy watching videos while they are browsing CLICK HERE TO READ MORE...

Who Has Your Social Logins?

Writing by Shawna Wright in Social Media


Who Has Your Social Logins?

We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc) and hasn't been too eager to send the login information over to us. Our client has emailed their old SEO provider 5 or 6 times to get all the social logins, and every few days we stumble across another profile that we are locked out of. It doesn't help the mess that several employees had also created social CLICK HERE TO READ MORE...

Keyword Rankings Can’t Be Promised

Writing by Nick Stamoulis in SEO


Keyword Rankings Can’t Be Promised

If you’re in the market to hire an SEO provider and you’re looking for someone that’s going to tell you the keyword rankings that they’ll be able to achieve for you, you’re not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practice white hat SEO will never make such promises. Why? Because it’s just not possible to do so. Here’s what Marios Asexandrou of STEAK’s Search Marketing recently had to say about the topic in an interview: I don’t promise keyword rankings and certainly not when the list is CLICK HERE TO READ MORE...

4 Places Where You Should Be Distributing Content

Writing by Danielle Bachini in Content Marketing


4 Places Where You Should Be Distributing Content

To see content marketing results, it requires the proper mix of content creation and content distribution. You can’t be doing one without doing the other. If you’re creating great content you need to make sure that people can find it, which means that you need to be sharing content in the right channels and in multiple channels in order to expand its reach. Content distribution also requires an investment and time commitment. Here are 4 places where you should be distributing your content: Your owned channels The top content distribution priority should be your own website, and more specifically- your blog. On your CLICK HERE TO READ MORE...

Your B2B Blog Really is Worth It

Writing by Shawna Wright in B2B SEO Marketing


Your B2B Blog Really is Worth It

One of our clients works in the medical technology field. And while the product they've created is actually pretty cool (and makes me feel like we are living in the future!), medical technology isn't exactly the "sexiest" of industries. In my experience that's something most B2B websites struggle with--they don't do fashion, or food, or consumer technology; the kind of industries that get a lot of social love. They start to feel like no one cares about what they have to say, which in turn slows  down their content marketing efforts, which is turn gives them less fuel for the CLICK HERE TO READ MORE...

Where Are Your Visitors Coming From?

Writing by Nick Stamoulis in SEO


August 2013 Data

For the most part, the goal of any SEO program is to drive more organic (Google, Bing, Yahoo) traffic to your website. But SEO isn't just about getting more visitors from the search engines, as counterintuitive as that may seem. Think about it--content you create for other sites helps build referral links, and those referral links can drive quality traffic over time. For instance, one of our clients got a link from a Forbes.com blog almost a year ago and it STILL drives a handful of visitors to the site each month. The content you create also fuels your social CLICK HERE TO READ MORE...

Social Advertising is Different Than Search Advertising

Writing by Danielle Bachini in Social Media


Social Advertising is Different Than Search Advertising

Two of the top places for your company to be found on the web are the search engines and social media. This is where people spend the majority of their time online. Unfortunately, having a website and having social media profile pages doesn’t always mean that your target audience is going to quickly find them. The search and social spaces are full of competitors and other noise, which means that in some cases it’s necessary to invest in advertising in these spaces in order to gain an advantage and improve the chances that your brand will be noticed. However, what CLICK HERE TO READ MORE...

Backlinks Still Count, Even Google Says So

Writing by Nick Stamoulis in Link Building


Backlinks Still Count, Even Google Says So

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any white hat SEO program. Well, back in February Matt Cutts came out and said that without backlinks the SERPs would actually be worse off! “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still CLICK HERE TO READ MORE...

5 Ways That Content Can Capture Attention

Writing by Danielle Bachini in Content Marketing


Attention Content

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to increase the click through rate of content. Here are 5 ways for content to capture attention: Engaging headline The headline of your content is essentially what will convince someone to click through to read more or skip over it. It needs to be engaging and capture the interest of your target audience. CLICK HERE TO READ MORE...

Setting Up Goals in Google Analytics

Writing by Shawna Wright in SEO


Setting Up Goals in Google Analytics

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-conversions you can track along the way to see how well your new organic traffic is converting. Remember, depending on what you are selling most people will need more than just a few minutes to decide to buy; they might have to visit your website time and time again CLICK HERE TO READ MORE...

Why Nofollow Links Should Be a Part of Your SEO Program

Writing by Nick Stamoulis in SEO


Why Nofollow Links Should Be a Part of Your SEO Program

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “Why would I want to build links that aren’t passing any link trust my way?” you might be wondering. Well, nofollow links have other benefits and can indirectly help your SEO campaign. Here are the 2 primary reasons why nofollow links should be a part of your SEO program: They keep CLICK HERE TO READ MORE...

What’s New in SEO for April 14, 2014

Writing by Brick Marketing in SEO News


Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Accessing Your App Content in Google Search—Now Global, and With More Apps Back in December, Google allowed for direct links in Google Search results to the apps on your android phone. This month they've added 24 more apps including AOL, Eventbrite, and The Huffington Post. WHAT'S NEW THIS WEEK WITH BING: Making Search More Personal Microsoft releases its own personal assistant for Windows CLICK HERE TO READ MORE...

Getting Strategic with Your Content Marketing Campaign

Writing by Shawna Wright in Content Marketing


Getting Strategic with Your Content Marketing Campaign

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content and just wait and see what happens. That's why strategic promotion is so important. Creating great content is half the battle (and sometimes the most difficult half!), but if you aren't promoting and pushing that content than you aren't going to get the return you deserve CLICK HERE TO READ MORE...

Understanding What Content Topics Work Best

Writing by Nick Stamoulis in Content Marketing


Understanding What Content Topics Work Best

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your target audience members. As you get into the swing of content marketing and are actively sharing and promoting your content, you can start to look at trends that can help to guide you in the right direction going forward. Not all of your content is going to be a CLICK HERE TO READ MORE...

How to Know When Your Facebook Fans Are Most Active

Writing by Danielle Bachini in Social Media


Fans online

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and customers. To be efficient with your Facebook posts it’s necessary to understand the behavior of your Fans. When are they using Facebook? This information can be now found within Facebook Insights and can be used to decide on the optimal times to post your content. To find this information, click CLICK HERE TO READ MORE...