x

Latest Posts

Audience Driven Engagement Affects SEO

Audience Driven Engagement Affects SEO

Written by Nick Stamoulis

Yes, it’s true that audience engagement drives your SEO campaign and can help make it more successful. Brands that have a high social presence tend to experience better search engine rankings for their website. However, people drive audiences and a one-size-fits-all approach won’t work. What wo...

Read More

SEO Lessons

Valuable SEO Lessons Learned

Written by Nick Stamoulis

The SEO industry has evolved so much in the last four years that I hardly recognize it! Can you believe that 10 years ago companies would have employees whose entire job was to build link exchanges! Their annual bonus was directly impacted by how many links they could build. Thankfully those days ar...

Read More

Link Building

Earning Real Links the Right Way

Written by Nick Stamoulis

In a Google Webmaster Central Office Hours hangout Google’s John Mueller was asked whether or not link building is good for webmasters. Mueller’s response was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own...

Read More

Coming Up With Ideas for Great Content

Coming Up With Ideas for Great Content

Written by Nick Stamoulis

A good website will have plenty of content that will please your visitors first, search engines second. One thing that visitors especially value is when your website is fresh and unique. There is so much information online that people who come to your site need to feel as if they are getting special...

Read More

facebook

Facebook Ads: Page Likes or Post Boosts?

Written by Nick Stamoulis

When it comes to online marketing today, it’s necessary to have an integrated strategy that incorporates many different channels. It’s not like you can say, “I just want to do SEO, not social media.” Sorry, it doesn’t work that way. It’s all tied together. Social visibility results in so...

Read More

Don’t Make These Old Fashioned SEO Mistakes

Don’t Make These Old Fashioned SEO Mistakes

Written by Nick Stamoulis

SEO has changed a lot over the past few years, especially after Google rolls out a major update. The Panda updates, for example, left many webmasters scratching their heads, wondering what they need to change. Unfortunately, some people are still stuck in the “old days” of SEO. If you’re wonde...

Read More

Undo SEO

How to De-SEOify Your Content

Written by Nick Stamoulis

This might sound super counterproductive, especially coming from an SEO company, but the best way to write great content that the search engines love is to not worry so much about the search engines! For years and year content writers had to obsess about things like keyword density and show in their...

Read More

How to Engage Your Customers With Your Blog

How to Engage Your Customers With Your Blog

Written by Nick Stamoulis

The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable...

Read More

SEO Algorithm

Could Links Be On Their Way Out of SEO?

Written by Nick Stamoulis

Why does Google bother using links as a ranking factor? That's because when Google originally launched the algorithm was built to function much like academic citations. A well-researched and respected paper is eventually linked to and cited by subsequent papers in that field, further boosting the in...

Read More

Two Months Isn’t Long in the SEO World

Two Months Isn’t Long in the SEO World

Written by Danielle Bachini

In an article titled, “3 Signs Your SEO Campaign Is Dying – and How to Fix It”, author Jayson DeMers lists what he considers to be red flags that signal that something is wrong with your SEO campaign. The first item he lists is “A sharp drop in organic traffic”. No argument here! It...

Read More

What is a High Quality, Relevant Link?

Written by Nick Stamoulis

Despite what some critics may say, link building and link earning remain important components of an SEO campaign. Links are still a crucial part of the search engine algorithms and, just as importantly, help deliver traffic (from users/buyers/etc.) to your website. As long as this is the case, it’...

Read More

Don’t Let SEO Get in the Way of Branding

Don’t Let SEO Get in the Way of Branding

Written by Nick Stamoulis

When search engine optimization first became a household name, it had negative connotations because it was associated with shady tactics and subpar content. In today’s online world, the climate is much different. Businesses who merge effective SEO tactics while still building their brand identity ...

Read More

Effective Content Marketing Begins With Great Writing

Effective Content Marketing Begins With Great Writing

Written by Nick Stamoulis

To be an effective content marketer, you first need to become a great writer. In this business, the standard of great writing is measured according to how effectively the content achieves its purpose. But, don’t let the apparent simplicity of the writing fool you - many of the same tactics literar...

Read More

5 Blog Commenting Rules to Follow

Written by Danielle Bachini

Blog commenting remains a relevant SEO link-building tactic. Many blogs “no follow” comments today, but that doesn’t mean that blog commenting is “out” for SEO. It’s still a way to create an inbound link pointing to your site that builds brand exposure and generates traffic. That being s...

Read More

How to Keep Your SEO Campaign Fresh

How to Keep Your SEO Campaign Fresh

Written by Nick Stamoulis

An effective SEO campaign has several important elements - keywords, content, social media, and effective link building. Doing it the wrong way can hurt your efforts more than help. It is well worth the effort to make your campaign as effective as possible. The only problem is that it can feel stagn...

Read More

Its Time to Fix Your Slow Website

It’s Time to Fix Your Slow Website

Written by Nick Stamoulis

How long does it take your website to load? Across any device, a website should ideally load within a few seconds. After all, that’s what web users have grown accustomed to. Anything longer than a few seconds results in frustration and is a scary reminder of the dial up days of yore. Nobody wants ...

Read More

Learning the Art of Storytelling

Learning the Art of Storytelling

Written by Katherine Tsoukalas

Webster’s Dictionary defines a story as “an account of incidents or events”. Despite this simple definition, composing a good story is actually an art. Think about how you feel at the end of a great movie, or after you’ve completed reading a novel that left you captivated. After encountering...

Read More

Seasonality

Is Seasonality Driving Your SEO Program?

Written by Nick Stamoulis

If you were like most of our clients, traffic across the board was probably down between Thanksgiving and Christmas. Why? The holidays of course! Most B2B businesses see a noticeable slow down in the amount of traffic, leads, engagement metrics and final orders during that time period simply because...

Read More

Are You Analyzing the Success of Your Blog Posts?

Written by Nick Stamoulis

Once you publish a blog post and share it with your social media followers, in your email newsletter, and throughout other distribution channels, don’t you dare think that the work is over. Just as important as writing and sharing great blog posts is analyzing the success of those blog posts. Afte...

Read More

Be Wary of SEO Firms That Email You Out of the Blue

Written by Nick Stamoulis

It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What’s worse is there are plenty of small businesses that are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few S...

Read More

Strategies for Developing Compelling Content

Strategies for Developing Compelling Content

Written by Katherine Tsoukalas

Since a good content marketing strategy distributes content across multiple platforms as a way to attract the right audience, it stands to reason that the nature of the content you write does matter. This means that whatever you create needs to be in line with your overall strategy, otherwise it wil...

Read More

What is a Niche Link?

Written by Danielle Bachini

No matter what your thoughts on link building may be, the bottom line is that links are still an important part of the search engine algorithms. Links still pass trust from one site to the next, which is why link building is still a function of an SEO campaign. However, it’s important to note that...

Read More

5 Signs Youre Over Thinking Your SEO Strategy

5 Signs You’re Over-thinking Your SEO Strategy

Written by Brick Marketing

With each algorithm change, Google has website users fearful of the future. When will the next change be? How will that impact your website? The end result of this fear is that it’s all too easy to make things more complicated than they need to be. Don’t fall into this trap! Here are five of th...

Read More

Your Website is More Than Your Homepage

Written by Nick Stamoulis

Your homepage is an important part of your website. It generates the lion’s share of your website traffic and essentially is like an introduction to not only your website, but also to your company. The homepage needs to be well designed, user friendly, and optimized properly. However, website owne...

Read More

SEO Practitioners Wear Many Hats

Written by Danielle Bachini

Whenever that question comes up in social settings, “So, what do you do?” How are we SEOs supposed to answer? Simply saying, “I do SEO” isn’t going to cut it. While SEO has certainly become more mainstream, we’re still likely to get the follow up, “And what does that mean exactly?” W...

Read More

Guest Blogging Should Be Mutually Beneficial

Written by Nick Stamoulis

By now we all know that guest blogging shouldn’t be done strictly for links. That approach could land you in hot water with the search engines. However, guest blogging is still a worthwhile marketing tactic since it’s great for building brand exposure (for the author) and providing website visit...

Read More

What Does “Thin Content” Mean?

Written by Danielle Bachini

For years now we’ve associated the Google Panda algorithm with “thin content”. Web pages that have this “thin content” will be punished and see a drop in ranking and organic search traffic. But what does it mean, exactly?   There is a common misconception that “thin content”...

Read More

Twitter

Twitter is Giving Google Access to Their Update Stream

Written by Nick Stamoulis

From 2009 to 2011, Twitter gave Google access to their full stream of tweets, commonly known as the “firehose”. Google often used this information to fuel their news section of the search results and give people real-time search results. Google has been displaying social content in the SERPs for...

Read More

The Rules for Re-Using Old Content

The Rules for Re-Using “Old” Content

Written by Nick Stamoulis

The highest content marketing priority is always quality. Never sacrifice quality for quantity. However, the frequency in which you publish content does play a role in your content marketing success, which is why you should allot as much of your marketing budget to content as possible to keep both q...

Read More

Consider Investing in PPC Along with SEO

Written by Danielle Bachini

SEO really isn’t optional today. If you have a website and you want to drive as much traffic as possible to that website, it’s necessary to invest in a search engine optimization campaign, even if it’s on a small scale. People turn to the search engines when they are looking for information, w...

Read More

Avoid Link Building? Not Quite

Written by Nick Stamoulis

A recent Google Webmaster Hangout with John Mueller has once again brought link building into question. When asked, “Is link building in any way good?” Mueller responds, “In general, I’d try to avoid that.” I guess it’s no wonder why people are freaking out over the whole thing. Y...

Read More

3 Places to Check Your Links

Written by Danielle Bachini

As a website owner, it’s important that you know what’s going on with your website (or hire people to keep on top of this for you!). One necessary item to keep your eye on on a regular basis is your inbound links, or the websites that are linking over to you. These inbound links are a search eng...

Read More

Inbound Marketing

Are You Everywhere Your Audience Is?

Written by Nick Stamoulis

The three main components of any inbound marketing campaign are SEO, social media, and content marketing. The goal of inbound marketing is to build your brand up so that you are everywhere your audience is when they need you. You aren't trying to break into their world the way traditional advertisin...

Read More

Social Traffic

Social Media Channels Can Deliver Instant Traffic

Written by Nick Stamoulis

Sometimes SEO feels very much like a complicated game of “hurry up and wait.” You spend so much time and effort optimizing your website, but until Google recalls your website and recognizes what is new those changes might as well not even be there! You spend hours every week creating fresh conte...

Read More

Top Keywords

Are People Still Searching for Your Top Keywords?

Written by Nick Stamoulis

One of the most important things to remember about SEO is that it is constantly changing. The search spiders get smarter with every update; meaning old tactics that used to work incredibly well are now useless (or potentially dangerous). For instance, in the last few years Google has gotten a lot be...

Read More

Earned Links

You Can’t Control Who Links to You

Written by Nick Stamoulis

It's an SEO Catch-22. You need a powerful, varied link profile to help boost the organic value of your website, but at the same time, if you build (or earn) too many of the WRONG links you actually cut your SEO program off at the knees and could inadvertently harm your website. So even while you're ...

Read More

Simple Ways to Protect Your Website from SEO Failure

Written by Danielle Bachini

With every algorithm update, SEO becomes more complex. However that isn’t to say that as a website owner, you don’t have any control. There are certainly simple, straightforward ways to protect your website from any SEO related fallout. This is by no means an exhaustive list, but here’s...

Read More

Conduct a Content Audit to Fill Your Content Gaps

Written by Nick Stamoulis

When was the last time you conducted an audit of your content? If it’s been awhile, now is as good a time as any to review what you’ve accomplished up to this point. Aimlessly creating content just for the sake of creating content results in missed opportunities. Even though we’d like to belie...

Read More

Use a Ranking Report to Improve a Content Strategy

Written by Nick Stamoulis

There are many reasons that we advise clients to not get hung up on the keyword ranking report. After all, it’s not the most accurate way to measure SEO success. Keyword rankings fluctuate on a day-by-day or even minute-by-minute basis and are based on factors that can’t be controlled including ...

Read More

SEO Partner

Find the Right SEO Firm for You

Written by Nick Stamoulis

In 10 years of business I have vetted thousands of potential SEO clients. Everything from local roofers to mid-sized B2B businesses to international software companies and in that time one of the biggest lessons I have learned that not every client is right for every SEO firm, and not every SEO firm...

Read More

5 Ways to Get Your Content Noticed

Written by Danielle Bachini

Once you hit “publish” on a piece of content, don’t think that your work is done. Think of all of the new pages of web content published each day. That’s a lot to compete with! If you want to ensure that the right people see your content it’s necessary to not only share it in the proper ch...

Read More

B2B SEO

B2B SEO Should NOT Push the Envelope

Written by Nick Stamoulis

More than once a B2B SEO client has come to me after a year or so of work (and great success I might add!) and asked "what else should we be doing?" It's as if there was some secret level 2 SEO tactic that I had been holding back from them! But here's the real secret to SEO; it's not sexy, it's not ...

Read More

SEO Guarantees

Avoid the SEO Firm That Promises the Moon

Written by Nick Stamoulis

For a few months I've been testing targeted Twitter ads, seeing if any decent leads came through the pipeline. As a way to pre-qualify any visitors, I wrote the ad copy to include a base price so I don't have to pay for tire-kicking traffic or worry about sorting through potential leads that aren't ...

Read More

Social Media Automation Rules to Follow

Written by Danielle Bachini

Social media automation tools are great. They help keep things organized and on schedule and allow users to plan out their social media messages ahead of time. However, some users fall into the automation-only trap and forget what social media is really about- being social! A social strategy that’...

Read More

Dont-Forget-the-Marketing-in-Content-Marketing

Don’t Forget the “Marketing” in Content Marketing

Written by Nick Stamoulis

Content marketing should really be viewed as a two-step process: first is the creation of the content and second is the promotion, or marketing, of that content. Of course, how content will be marketed may determine how it’s written/produced, etc. The content itself is nothing without the promotio...

Read More

5 Tips for Curating Social Media Content

Written by Danielle Bachini

If you’ve decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you’ve probably noticed (and likely why you’ve waited this long to get going in the first place), it takes a lot of hard work and time to create high qua...

Read More

Traffic Overall

Measuring Year Over Year Organic Growth

Written by Nick Stamoulis

Now that January 2015 is well under way, it's time to look at year over year organic growth and evaluate how much of an impact your SEO program had in 2014. This is especially important if you have a year's worth of SEO work under your belt and can compare all of 2014 to all of 2013. Were there any ...

Read More