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Latest Posts

Where to Focus Your Link Building Efforts

Written by Nick Stamoulis

Once you’ve done keyword research and spent time properly optimizing every page of your website, the next phase of an SEO campaign is link building. Inbound links to your website establish search engine trust and build brand visibility across the web. Link building is no easy task and takes time, ...

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Cyber Monday SEO Tips

Written by Nick Stamoulis

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday. Now, if you are a follower of this blog or k...

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An Important Infographic for Link Building Tip

Written by Nick Stamoulis

In case you’re unsure of what an infographic is, it’s a visual representation of information. Depending on the industry that you are in, it’s likely that you’ve seen a few floating around. What’s great about an infographic is that it’s a fun way to put data together and share it. A blog ...

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Don’t Launch a B2B Blog on a Free Platform

Written by Nick Stamoulis

With so much emphasis on social media for business these days, it seems as if blogging isn’t getting the attention that it still deserves. Long before there was Facebook or Twitter people took to their blogs to share their thoughts and opinions on a variety of topics. B2B businesses used blogs as ...

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Social Media is a Two-Way Street

Written by Nick Stamoulis

By now, the majority of businesses get that social media isn’t just a place for college kids to stalk each other anymore. Social media has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your ...

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Protect Your Site from Search Engine Updates

Written by Nick Stamoulis

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine...

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SEO Link Building Isn’t Easy

Written by Nick Stamoulis

There are two major components of an SEO campaign. The first is on-site optimization which involves keyword research for every page of the site, editing the content and the meta tags of every page so that they incorporate these keywords, and implementing the changes or hiring a web developer to do i...

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SEO Is About More Than SERP Ranking

Written by Nick Stamoulis

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one s...

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5 B2B SEO Video Ideas

Written by Nick Stamoulis

There’s a reason that YouTube is the second most popular search engine after Google. People like to watch videos, whether it be for fun or educational purposes. There seems to be a misconception that marketing videos are more of a B2C thing. Not true. After all, businesses are made up of people (c...

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What’s the Best Time for Social Shares and Likes?

Written by Nick Stamoulis

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media...

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Spooky SEO Tactics to Avoid

Written by Nick Stamoulis

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you! Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the sea...

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How to Build Your Online Website Real Estate

Written by Nick Stamoulis

There are millions of websites out there, maybe even trillions, and yours is only one of them. Talk about competition. While it’s true that not everyone is interested in or looking for the same things, that’s still a lot of distraction. It’s necessary to have a business website in today’s da...

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What SEO Companies Need From Clients

Written by Nick Stamoulis

If you are a business looking to hire an SEO company, there is one thing that you need to understand from the start. When working with an SEO company, you can’t sign a contract and then disappear. If you want to see results from an SEO campaign, you need to remain an integral part of the process a...

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Should B2B Blogs Have a Comments Section?

Written by Nick Stamoulis

Yes, we are suggesting that maybe not all blogs need a comments section. To most social media and online marketing strategists this concept may seem blasphemous. “A blog is supposed to be about sharing thoughts and ideas between author and reader!” “How are you supposed to know what your reade...

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SEO: A 3 Step Program

Written by Nick Stamoulis

Sometimes it seems like almost anything can be done in “3 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 3 step program, but it certainly isn’t easy. In order to find SEO succes...

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Be Realistic with Content Marketing Goals

Written by Nick Stamoulis

Without a solid content marketing strategy it’s impossible to have any long term traction with search engine optimization. SEO is the process of creating content (on your website and throughout the web) that will attract the attention of search engines and establish relevance in order for them to ...

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Enterprise SEO Best Practices

Written by Nick Stamoulis

The SEO process can sometimes be more challenging for a larger company than for a smaller company. There are more hands in the pot and more red tape that can lengthen the process and sometimes lead to a standstill. While SEO is a long term online marketing strategy, it’s still important for the pr...

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Where Should a Business Blog be Located?

Written by Nick Stamoulis

When it comes to blogging, the first step is to decide whether or not to do it. While there are many pros to blogging, the time commitment that it takes can sometimes cause would-be bloggers to stay away. For those that decide that to make the commitment to a business blog, the next step is to decid...

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Why You Still Can’t Beat Your Search Competition

Written by Nick Stamoulis

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t s...

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Don’t Be a Social Media Hold Out

Written by Nick Stamoulis

At this point, you’ve heard it again and again. “You need to be on social media.” For the longest time, businesses continued to resist. They thought social media was just for fun and it was no place to handle company business. They believed that they wouldn’t be taken seriously if they were ...

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5 Blog Content Topic Sources

Written by Nick Stamoulis

Setting up a business blog is the easy part. The hard part is keeping it active. One of the worst things that a business can do online is set up a blog, and then let it go inactive for months at a time. If you include a link to the company blog on your website, there’s a good chance that your webs...

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Video Marketing Agenda for SEO

Written by Nick Stamoulis

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spe...

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Results Aren’t Enough When Hiring an SEO Firm

Written by Nick Stamoulis

It’s a big decision to hire an SEO firm to handle your search engine optimization. It costs money and you want to make sure that you pick the right firm that will do the best job. Many firms state that it’s “all in the results” when trying to get your business and show examples of previous w...

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SEO Software Won’t Do the Work for You

Written by Nick Stamoulis

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...

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Link Building Year Two: Now What?

Written by Nick Stamoulis

The first part of an SEO campaign involves research and on site optimization. Phase two is link building, which is an ongoing campaign to increase a company’s brand and website in the search engines by building trust. Once on site optimization has been completed, a 12 month link building strategy ...

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3 Things to Know Before You Start Your SEO

Written by Nick Stamoulis

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper r...

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Don’t Blog Just for SEO

Written by Nick Stamoulis

Chances are good that if you’ve hired an SEO consultant or have been reading about SEO and doing research on your own that you’ve heard how great blogging can be for SEO. It’s an opportunity to write new keyword rich content for the search engines to index on a regular basis and is another pla...

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Are You Ready to Outsource Social Media?

Written by Nick Stamoulis

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media...

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Tips for an Effective SEO Partnership

Written by Nick Stamoulis

When you choose to hire an SEO company to handle your search engine optimization, it doesn’t mean that you can sign the contract on the dotted line and then disappear. You should view your SEO provider as a partner, someone that you work with, not just someone that works for you. Throughout the pr...

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How to Get Your Content Shared

Written by Nick Stamoulis

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If pe...

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4 Ways to Get More Value out of Your Blog

Written by Nick Stamoulis

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it...

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SEO Isn’t the First Priority for New Websites

Written by Nick Stamoulis

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to w...

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Do You Care If Google Has Your Information?

Written by Nick Stamoulis

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money. Of course, Google doesn’t only...

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SEO Then and Now

Written by Nick Stamoulis

Sometimes it’s fun to take a look back and remember the (not so?) good ole days. SEO is an industry that is changing all the time and if you don’t keep up you’ll get left behind. In the earlier days of SEO it was more about technology and it was the tech people/developers creating optimization...

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Get SEO Services Right the First Time

Written by Nick Stamoulis

An online presence, and more specifically a search presence, can really make or break a company. If a company can routinely be found quickly on a search engine result page for their targeted keywords it will result in more traffic to their website and social pages, which will eventually lead to more...

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Should Marketing Companies Outsource SEO?

Written by Nick Stamoulis

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with ou...

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Do You Have the Right Video Marketing Priorities?

Written by Nick Stamoulis

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a...

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When It’s Time for Keyword Cleanup

Written by Nick Stamoulis

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your ...

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Hiring a Local SEO Firm Doesn’t Change the Rules

Written by Nick Stamoulis

Due to the nature of the SEO process, the SEO firm that you hire does not need to be local. Someone across the country can do just as good a job, and maybe even do a better job. Even though it’s not necessary to hire a local SEO service provider, some companies still feel more comfortable working ...

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How to Spot the SEO Bad Guys

Written by Nick Stamoulis

A business can thrive or fail depending on their search engine and online presence. Since many companies simply don’t have the knowledge or time to dedicate to SEO, they decide to hire an SEO agency. This is a smart decision, but unfortunately in many cases it’s followed up by a dumb decision. T...

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Use SEO with Your Trade Show Marketing

Written by Nick Stamoulis

SEO is a form of online marketing and displaying at a trade show is considered offline marketing, so how the heck do you get any SEO benefit out of a trade show? Easy. It’s important to always have SEO on the brain when launching any marketing initiative, including offline marketing. The best SEO ...

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Additional Things to Consider When Blogging

Written by Nick Stamoulis

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. N...

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“Quick SEO Advice” Isn’t Free

Written by Nick Stamoulis

It happens all too often.  People call, email and contact us through social media asking for some “quick SEO advice”. Of course, by saying “quick” they mean that they won’t be taking up much of our time and expect it to be free. This is wrong for two reasons. First, when it comes to SEO ...

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Top 3 Video Marketing Musts

Written by Nick Stamoulis

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized...

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3 More Sources of Content Topics

Written by Nick Stamoulis

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it s...

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Signs You Are a Blog Comment Spammer

Written by Nick Stamoulis

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media. The blog comment sectio...

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The True Cost of SEO

Written by Nick Stamoulis

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but SE...

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Get New Blog Post Ideas from Old Content

Written by Nick Stamoulis

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While t...

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Blog Post Optimization Tips to Follow

Written by Nick Stamoulis

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority f...

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SEO Content Topic Idea Generation Tips

Written by Nick Stamoulis

A big part of SEO and other online marketing techniques like blogging and social media marketing is content. The goal of these inbound marketing tactics is to establish yourself as an industry leader and expert while building a robust link portfolio that points back to pages of your website. Online ...

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Don’t Be an SEO Cookie Monster

Written by Nick Stamoulis

Ah, Sesame Street. A childhood favorite for many of us, it taught us our ABC’s and valuable lessons about diversity and conflict resolution. It also taught us that it’s OK to gobble down a bunch of cookies in one sitting. Well, not really, but that’s what Sesame Street’s Cookie Monster is be...

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Social Media: To Outsource or Not to Outsource

Written by Nick Stamoulis

Social media, in some form or another, is here to stay. Business owners that continue to believe that it’s just a fad or that they can’t benefit from it are clearly misinformed. Millions of people use social media every day. Chances are at least a small percentage of those millions of users are ...

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B2B Online Marketing Needs Consistency

Written by Nick Stamoulis

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results final...

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Is Your SEO Content Royal Enough?

Written by Nick Stamoulis

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich. Here are 3 tips to creating SEO content royalty: Conduct SEO Keyword Research People use search engines every day to find products...

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Is SEO Getting In Your Way?

Written by Nick Stamoulis

Keyword research. Check. On-site optimization. Check. Link building. Check. Increased search engine ranking. Check. Increased sales, leads, or conversions…not so much. What’s going on? It could be a classic case of getting so caught up in SEO that the needs of the target audience gets lost in th...

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Twitter Promoted Tweets to Enter User Streams

Written by Nick Stamoulis

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it...

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Don’t Be a Social Media Copycat

Written by Nick Stamoulis

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it ...

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On Site SEO First, Links Second

Written by Nick Stamoulis

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in g...

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The Return of the Google Panda Update

Written by Nick Stamoulis

Thought that Panda was a thing of the past? Nope. It turns out that round two is fast approaching or may have already been implemented, Google has yet to fill us in. “Panda 2.2” will supposedly target poor content websites that somehow survived round one. If you’re into SEO at all, you probab...

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Social Media Lessons Learned from Anthony Weiner

Written by Nick Stamoulis

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropr...

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Localize Your SEO for Mobile Web Users

Written by Nick Stamoulis

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for...

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Blog Commenting: Think Beyond the Link

Written by Nick Stamoulis

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts...

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The SEO Puzzle: Do You Have the Pieces?

Written by Nick Stamoulis

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes tog...

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Why an SEO Client Needs to be a Team Player

Written by Nick Stamoulis

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at ...

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SEO Is Like Dessert

Written by Nick Stamoulis

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like desser...

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The Argument Against Specialized SEO Services

Written by Nick Stamoulis

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO withi...

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Improve Your Reputation by Link Building

Written by Nick Stamoulis

An SEO link building campaign includes strategies such as blogging and blog commenting, article writing, press release distribution, and social networking. All of these tactics work together to get a website noticed by the search engines and by a target audience. However, there is an additional bene...

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Don’t Over Think Your Social Media Strategy

Written by Nick Stamoulis

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue t...

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SEO Can’t Make A Horse Drink

Written by Nick Stamoulis

Any website owner that wants to be relevant or find much success these days needs to implement a search engine optimization campaign. SEO is a great tool for websites across all industries to get noticed by the search engines and by a target audience. However, SEO has limitations. The main reason to...

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Build Relationships to Build Links

Written by Nick Stamoulis

If you are a reader of this blog or have been researching the SEO industry you should know that a huge part of SEO is link building. There are numerous link building tactics to use. One popular strategy is article marketing and document sharing. While this method has taken a hit in recent months due...

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Don’t Be an SEO Copycat

Written by Nick Stamoulis

The first step to an SEO campaign is to do research. This includes determining top online competitors and checking out their SEO and online marketing strategy. This is an important step that shouldn’t be overlooked, but it shouldn’t be agonized over either. Unfortunately, some website and busine...

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Beware of So-Called SEO “Experts”

Written by Nick Stamoulis

Search engine optimization has been somewhat “hot” lately. Website owners are realizing that it takes more than merely setting up a website to find any success with it. It’s all about the search engines. If you can’t be found on the first page of a Google search it’s likely that you might ...

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No Two SEOs Are The Same

Written by Nick Stamoulis

If you’re reading this blog it’s likely that you are either in the marketing or SEO industry and just like to read the opinions of others and keep up with trends or you are a smart website owner that realizes that it’s essential to get involved in search engine optimization if you want to find...

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Think About SEO When Setting Up Social Accounts

Written by Nick Stamoulis

When doing anything online it’s important to always have SEO “on the brain”. Almost everything that you do provides an opportunity to utilize keywords and increase the odds of getting noticed in the search engines. Social media is a great way to interact and communicate with a target audience....

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No SEO Firm Can Guarantee a Ranking

Written by Nick Stamoulis

Website owners are beginning to realize that it takes more than just registering a domain name and setting up a few pages of a website to find success online. In order for a website to accomplish anything it needs to be found. The main way that websites and the products and services that they offer ...

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Be Wary of SEO Firms That Spam You

Written by Nick Stamoulis

There are lots of SEO companies and consultants out there. Some are great, some are decent, and some are just plain awful. Unfortunately for website owners that are looking for some assistance with their SEO, it’s sometimes hard to tell the difference between them all, especially in the beginning....

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Communication Is Key for an SEO Partnership

Written by Nick Stamoulis

Smart companies know by now that if they want to have any success with their website, they need to get involved in search engine optimization. This isn’t an undertaking that should be taken lightly. SEO is a process that not only takes time to understand, but also takes time to implement. Everythi...

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Tips for a Productive SEO Consulting Meeting

Written by Nick Stamoulis

If you own or operate a website, it’s extremely important for that website to be optimized for the search engines. The success of your website is very dependent on its visibility online, and the search engines play a large role in this. Web users want instant gratification and they won’t spend t...

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Add LinkedIn Ads to Your B2B PPC Strategy

Written by Nick Stamoulis

Pay per click advertising can be a great way to promote a business or company website online. PPC can be a cost-effective way to get noticed by your target audience. When people think about PPC ads, they typically tend to think about sponsored ads that are located on the top or on the side of a sear...

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Don’t Rely On Just One Type of Link Building

Written by Nick Stamoulis

The first step to any SEO strategy is to do keyword research and develop the website content and meta tags using targeted keywords. Once this has been done it’s time to move on to phase two, which includes ongoing link building. In order to be respected by the search engines, a website needs to ha...

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Getting Pushed Down the SERPs

Written by Nick Stamoulis

Did you spent the time conducting keyword research, optimizing your site page-by-page based on the content and (congratulations!) you find your site ranking really well for your selected keywords, but still aren’t seeing the increase in visitor traffic you were expecting? Remember, that would have...

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More Social Media Missteps

Written by Nick Stamoulis

Social media is a great tool for both business and personal use. Social media tools like MySpace (remember them?), Facebook, Twitter, LinkedIn, and YouTube were all built because people like to connect and share with each other. They like to feel included in something and know that they have a voice...

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How to Spread the Word and Build Your Links

Written by Nick Stamoulis

We all know what press releases are and the purpose that they serve. But did you know that they can also help with your search engine optimization efforts? Distributing a press release online using professional services like PRWeb, Business Wire, or PRLeap not only gets newsworthy information out th...

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Where Your Blog Went Wrong

Written by Nick Stamoulis

Publishing a company blog is a great way to engage your audience. If you’re routinely updating it, that means you are pushing out new content, which helps with a website’s relevancy. A blog is one more profile that a search engine can rank and use to drive traffic to your site. A blog is a place...

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Keywords Aren’t Turkey: Don’t Stuff!

Written by Nick Stamoulis

When it comes to SEO, there are a few things that you don’t want to be accused of doing. One of these is keyword stuffing, which is the practice of putting lots of (unnecessary) keywords onto your page to try and manipulate your search engine ranking. Trust us; it’s never a good idea to mess wit...

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Don’t Ditch Your Blog!

Written by Nick Stamoulis

It’s no secret that blogging can be tough at times. After all, it takes time to brainstorm ideas of what to write about and make sure that the content is engaging and relevant to what your audience wants to read. Then, once you decide on a topic it takes more time to actually write it while ensuri...

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SEO Terms Every Website Owner Needs to Know

Written by Nick Stamoulis

Talking about SEO involves throwing out a lot of terminology that can be very confusing for website owners looking to try their hand at doing a little DIY SEO. There is plenty of information available designed to help you through the process, but without a good grasp of the vocabulary it’s like tr...

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Stay Away From Black Hat SEO

Written by Nick Stamoulis

Remember when you were in 5th grade and Officer Friendly taught you just to say “No!” Well, the same rule applies when it comes to black hat SEO techniques. Just don’t do it! A “black hat” technique is anything designed to trick the search engines to artificially boost you rankings. This c...

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How Bounce Rate Relates to SEO

Written by Nick Stamoulis

Bounce rate, or the percentage of visitors that enter a site and leave without viewing other pages on the site, is a search engine ranking factor. The search engines want good sites to rank highly. If people don’t spend much time clicking around on a site it could mean that the site isn’t of goo...

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Don’t Rush Your SEO

Written by Nick Stamoulis

A few weeks ago, SearchEngineWatch.com author John Lynch published a post entitled “4 Reasons Why SEO is Underfunded,” discussing the reasons why SEO doesn’t always get the money (and subsequently the time and effort) it takes to run a successful SEO campaign. I think it is important to mentio...

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Don’t Forget about LinkedIn!

Written by Nick Stamoulis

When it comes to the social media networking world, Facebook and Twitter seem to get a lot of attention and are often considered the heavy hitters in the industry. However, LinkedIn is another important social media tool that is often overlooked. Unlike Facebook and Twitter, LinkedIn was created wit...

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Your Website Visitors First, SEO Second!

Written by Nick Stamoulis

If you want your website to be a success, you have to know something about SEO. Part of this involves getting in the minds of the people who will actually come to your site. A lot of times it’s hard to think of yourself as a user and not a webmaster, but it’s something you have to do if you want...

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White Hat SEO Information to Know

Written by Nick Stamoulis

To be a successful site on the web, you have to play by the rules. Countless people out there aim for sneaky search engine marketing that they think will increase their traffic and page rank. What ends up happening is they get reported, red flagged and eventually removed from a search engine entirel...

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Finding the Keyword Sweet Spot

Written by Nick Stamoulis

Keywords determine who will find your website, search engine spiders and human users alike. Your audience uses keywords to search for what your company offers and hopefully your other well-planned SEO efforts (link building, on-site optimization, relevant content and more) are placing your various l...

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Learning from Your Search Engine Marketing Mistakes

Written by Nick Stamoulis

If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use...

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Meta Tags, Yes They Are Important

Written by Nick Stamoulis

If you are reading this blog it’s likely that you already know what meta tags are. But for those that don’t, it is the HTML code that contains information that describes your webpage. Even though the meta tags don’t affect the actual content on your page, they are still an important part of bu...

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Patience Is A Necessity When It Comes To SEO!

Written by Nick Stamoulis

Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. You need to understand that it takes...

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The Power of Online Video Marketing

Written by Nick Stamoulis

Video hosting sites like YouTube have made it easy to upload and share your videos online. Why not implement video into your marketing strategy? While bringing a bit of the traditional TV advertising aspect to the web, producing a video provides an opportunity to give a face and voice to your compan...

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Getting Through the Hard Times of SEO

Written by Nick Stamoulis

Let’s face it: search engine optimization is the biggest pain of owning an online business. It would be great if you could just put your site on the web and have people come to it. As we all know though, that’s far from what happens. Instead, you go through trial after trial, trying to find the ...

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Don’t Rush Your Search Engine Optimization

Written by Nick Stamoulis

It is important to understand that search engine optimization needs to viewed like a planted seed. You plant, you water and things grow…slowly. That doesn’t mean that certain things can’t or won’t occur quicker, but over all you have to be willing to be patient when you start marketing your ...

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