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3 Things a Quality Link Will Have

Writing by Shawna Wright in Link Building


3 Things

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But as you seek out links it's important you focus on building the best, most authoritative, and highest quality links possible. 1. A quality link will come from a relevant site. Relevancy is key to building quality links. Just because you can get a link from XYZ site that doesn't automatically mean you should. The best links come from sites that are relevant to your website/niche/target audience. For instance, Brick Marketing has a few links from the SEMPO website as one of their suggested SEO training partners. SEMPO is an SEO industry association so CLICK HERE TO READ MORE...

Is Your SEO Firm Being Transparent?

Writing by Nick Stamoulis in SEO


Is Your SEO Firm Being Transparent?

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It's very much a hurry up and wait process. One client went back and forth with 4 reconsideration requests before Google removed the manual penalty. And the other clients are stuck in limbo until the next Penguin refresh comes down the pipeline. The saddest part is that none of these clients knew, before they started working CLICK HERE TO READ MORE...

Keyword Rich Domains Don’t Get You to the Top of the SERPs

Writing by Shawna Wright in SEO


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Ten years ago, one of the best ways to help your website fight it's way to the top of the SERPs was to choose a keyword rich domain name. For instance, things like buycustomtshirts.com, cheapcarribbeancruisevacation.com, or bostontoyotadealer.com (no offense if those are anyone's real domains!) are exact match domains based on very specific keywords. Having a keyword rich domain would give that site a boost whenever someone searched using that particular query because the algorithm was much simpler. Oftentimes, you would see many sites create multiple micro sites for their various products/services so each section of their business would have CLICK HERE TO READ MORE...

The Type of SEO that Still Works

Writing by Nick Stamoulis in SEO


The Type of SEO that Still Works

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was acceptable even a few months ago might not be acceptable now. So why bother? Well, what’s important to point out is that the search engines aren’t trying to shut down the SEO industry, they are just trying to shut out those that practice “bad” SEO. That’s what needs CLICK HERE TO READ MORE...

Why Google Authorship Is Worth Signing Up For

Writing by Danielle Bachini in SEO


authorship

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It’s also a way to promote that content in the SERP (search engine results page). When you set up Google Authorship, your content appears in the SERP alongside your picture and byline and looks something like this: What this does is draw attention. Your content CLICK HERE TO READ MORE...

What Are Your Author Stats?

Writing by Shawna Wright in Content Marketing


What Are Your Author Stats?

In Google Webmaster Tools under LABS, site owners can check out their Author Stats and see what kind of impact their Google+ authorship has had on their content's performance in the SERPs. Take a look at a few of the stats from my own Google+ account that I have tied to the Brick Marketing Blog: Over the course of December 2013, blog posts tied to my Google+ account saw 4,003 impressions and 75 clicks (53 impressions per click). As you can see, the Webmaster Tools data shows you clicks, impressions, CTR, and average rank for those posts over the given time CLICK HERE TO READ MORE...

What Are Your SEO Numbers YoY?

Writing by Nick Stamoulis in SEO


What Are Your SEO Numbers YoY?

Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months, or even year-over-year, you get a better sense for how much of an real impact your SEO program has had on your website. Take a look at this graph below and see who one client's SEO numbers have changed YoY: For the record, a 210% increase CLICK HERE TO READ MORE...

What’s New in SEO for February 24, 2014

Writing by Brick Marketing in Internet Marketing


Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Thank You, and Welcome to the New Google Maps With the new and improved Google Maps it is even easier to plan your next trip, check live traffic conditions, discover what’s happening around town, and discover new places. WHAT'S NEW THIS WEEK WITH BING: Timeline: Understanding Important Events in People’s Lives Bing has rolled out a new feature called "Timeline." Timeline shows you CLICK HERE TO READ MORE...

Not All Social Media Activity Should be Outsourced

Writing by Danielle Bachini in Social Media


LinkedIn-Logo-2C

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a company social media page isn’t active or doesn’t exist at all, the company is missing an important element of today’s marketing mix. Social media success often correlates with business success. While most businesses understand this, a common problem is that social media activity requires an investment. If the marketing department already CLICK HERE TO READ MORE...

Define the Goals of Social Media Marketing to Find ROI

Writing by Nick Stamoulis in Social Media


Define the Goals of Social Media Marketing to Find ROI

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns into sales in the grand scheme of things, but most companies are still looking for the right way to accurately measure the effect of their social media campaigns. To me, one of the reasons it is so hard to find social media ROI is because social media marketing CLICK HERE TO READ MORE...

Capture Attention During the Long B2B Sales Cycle

Writing by Danielle Bachini in B2B SEO Marketing


Capture Attention During the Long B2B Sales Cycle

The B2B sales cycle tends to be longer than the B2C sales cycle due to the lengthy decision making process. Organizations want to make sure that they are making the right choice for their business. The products or services that you offer must be the best match. Since many B2B products and services are expensive, decision makers aren’t going to make any haste decisions. They are going to take their time conducting research on the industry and any organizations that they are considering doing business with. B2B product or service providers need to take advantage of as many online touchpoints CLICK HERE TO READ MORE...

Turn Offline Activities into SEO Success

Writing by Shawna Wright in SEO


Turn Offline Activities into SEO Success

The other day I was talking with one of our SEO clients and they wanted to know if there was any way they could turn this trip their CEO was taking to NYC to attend an invite-only roundtable into some SEO success. Since the roundtable was closed to the media the usual event promotion activities, the speaker bios, and event recap blog posts (all potential sources of links) were out. So how was our client to leverage their time spent as their roundtable for their SEO success? Here are a few ideas we came up with: 1. If the main CLICK HERE TO READ MORE...

Not All B2B Content Should be Gated

Writing by Nick Stamoulis in B2B SEO Marketing


Not All B2B Content Should be Gated

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of informational content for them to consume. B2Bs often use their content as a form of lead generation. In exchange for the content, they ask prospects to provide their email address and CLICK HERE TO READ MORE...

Link Building Is Out, Content Marketing Is In

Writing by Shawna Wright in Link Building


Link Building Is Out, Content Marketing Is In

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, we would all sit and wait for people to find and naturally link to us—no link would actively be created or built. But the real world that we live and work in and the perfect SEO world that Google wishes we existed in are very different. CLICK HERE TO READ MORE...

What Does Your Digital Marketing Budget Look Like?

Writing by Nick Stamoulis in Internet Marketing


What Does Your Digital Marketing Budget Look Like?

Unless you are Nike or Starbucks most companies don't have a multi-million dollar digital marketing budget. Most companies don't even have a multi-million dollar budget for all of their online and offline marketing efforts combined. But whether you have a million dollars to spend on digital marketing, or just a thousand dollars, how you budget that money across channels matters. Where are you trying to get the most bang for your buck? According to the State of Search 2013 report, put out by Econsultancy and SEMPO, The most significant proportion of spend for our respondents went to the paid search CLICK HERE TO READ MORE...

Page Load Time Effect on SEO

Writing by Shawna Wright in SEO


According to Google, site speed is used as a factor for rank in the Google Search Algorithm. Not only does page load time influence rank, but it affects the overall user experience. If your website takes more than a few seconds to load, searchers may not stick around to wait for the page to show up. Senior SEO Specialist Shawna Wright provides some tips on testing your current load time and how to speed up the CLICK HERE TO READ MORE...

Easy To Use Contact Form For WordPress

Writing by Chris Roberts in WordPress Tips


Easy To Use Contact Form For WordPress

Most B2B websites have dozens of forms on their site--forms to download white papers, register for webinars, download a free trial version, contact the sales team for more information, and more. Some sites want the forms to generate an auto-reply email, message a certain member of their company, dump emails into their newsletter subscribers list, have a Thank You page pop up, and so forth. Creating forms as they are needed, not to mention being able to tweak them on the fly, is incredibly important for most sites, especially when it comes to lead generation. There are many contact forms available CLICK HERE TO READ MORE...

Questions to Ask an SEO Firm before Signing a Contract

Writing by Danielle Bachini in SEO


Questions to Ask an SEO Firm before Signing a Contract

Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it’s necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate. An SEO program involves many moving parts and you don’t want to find out when it’s too late that certain items that are necessary to be successful with SEO today aren’t included either because the firm simply doesn’t offer them or because they charge an extra fee for those services. Here are 5 questions to ask an CLICK HERE TO READ MORE...

4 Reasons Why Social Media Matters for SEO

Writing by Shawna Wright in Social Media


Social Media

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence your SEO? Here are four things to keep in mind: 1. Social media adds real authority to your links. At the most basic level, links are like votes for your website. The more links (votes) your site has the more valuable it should be, right? Well spammers realized that for a while CLICK HERE TO READ MORE...

When to Use the No Follow Tag

Writing by Nick Stamoulis in Link Building


No Follow

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put into two categories: follow links and no follow links. Follow links are “followed” by the search engines, meaning that they can pass search engine trust to your site. If you have a follow link from a high quality website, that helps to CLICK HERE TO READ MORE...

The Untapped SEO Potential of Content

Writing by Shawna Wright in Content Marketing


The Untapped SEO Potential of Content

A few months ago Matt Cutts came out against guest blogging, saying; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy. Of course the SEO community was up in arms over this comment, rallying to defend guest blogging as a viable SEO tactic. For those of us that adhere to a white hat CLICK HERE TO READ MORE...

Changes to the SEO Game

Writing by Nick Stamoulis in SEO


Changes to the SEO Game

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have changed the SEO game dramatically for both those of us on the agency side and our clients. According to the State of Search 2013 report, put out by Econsultancy and SEMPO, …the most significant trend was that of ‘not provided’ keyword data; 83% of client-side and 88% CLICK HERE TO READ MORE...

How To Display Widgets On Specific Pages or Posts in WordPress

Writing by Chris Roberts in WordPress Tips


How To Display Widgets On Specific Pages or Posts in WordPress

WordPress is a very powerful and flexible CMS that includes a lot of features out-of-the-box. That's what makes it such a popular CMS for websites big and small. Even if you aren't a trained developer/designer, you can still build a functional and streamlined website that your users will enjoy without too much extra work. With hundreds, if not thousands, of plugins available for download, even the most basic template can be outfitted to become a much more sophisticated feeling website. However, from time to time you may need a little bit of more advanced functionality to get the final look and CLICK HERE TO READ MORE...

How Often Are You Checking Webmaster Tools?

Writing by Danielle Bachini in SEO


Google Webmaster Tools

Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified time frame. When it comes time to pull reports, website owners will check in to Google Analytics to see what’s what. If everything appears to be on track, that’s all the reporting that’s done. It’s often only if something looks amiss that a website owner will go digging deeper and check in with other CLICK HERE TO READ MORE...

Understanding Keyword Competition

Writing by Shawna Wright in Keyword Research


A rule of thumb to keep in mind when you are doing you keyword research. The broader a keyword is, the more competition there will be for that keyword. You need to be aware of your keyword competition when optimizing your site to drive the most amount of traffic to your content. Senior SEO Specialist Shawn Wright provides examples of how to identify broad keywords and how to look for more specific keywords and key phrases to better optimize your SEO CLICK HERE TO READ MORE...

What Are the Goals of Your SEO Program?

Writing by Shawna Wright in SEO


What Are the Goals of Your SEO Program?

Website owners and marketing managers decide to invest in SEO for a multitude of reasons. Maybe their traditional sales pipelines aren't as fruitful as they used to be. Maybe new competitors have entered the scene and are eating away at their profit margin. Or maybe they just finally realized how much new business the Internet can connect them with. For most sites, the end goal of any marketing program is drive new business and increase the bottom line. But like most marketing programs, SEO is a very long term process and you might not be able to tie new business CLICK HERE TO READ MORE...

Why Are You Still Waiting on SEO?

Writing by Nick Stamoulis in SEO


When you are looking for information, where do you typically go? If you didn’t answer “Google”, you are in the minority today! People turn to the search engines when they are looking for just about anything, including the products or services that you offer! A prominent search presence means improved visibility and in turn, more sales, leads, and conversions. If you aren’t using a portion of your marketing budget on SEO, what are you waiting for? A business has multiple options once they decide to invest in SEO. Of course, this will depend on the type of budget they are working CLICK HERE TO READ MORE...

What’s New in SEO for February 3, 2014

Writing by Brick Marketing in SEO News


Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Today’s Outage for Several Google Services On Friday, January 24, 2014 - most Google users experienced a disruption in their Google account services. Read more on what exactly went wrong and how the biggest name in search and the internet is working to prevent it from happening again. WHAT'S NEW THIS WEEK WITH BING: Bing Rewards is Going Mobile Available on iOS and CLICK HERE TO READ MORE...

2014 – The Year of Link Earning

Writing by Nick Stamoulis in Link Building


Erin Everhart published this great post back in December on Search Engine Land, looking back at all the ways link building changed in 2013 (and there were certainly a lot). One of the big things she mentioned was the fundamental difference between traditional link building as we’ve known it, and the new idea of “link earning.” As she said, “Where link building implies taking an aggressive, active action in order to get one link, link earning is purely organic. You create something that deserves to be linked to, not something you have to convince someone to link CLICK HERE TO READ MORE...

Share B2B Content on LinkedIn

Writing by Nick Stamoulis in B2B SEO Marketing


An internet marketing campaign should be well rounded in order to increase website visitors from a variety of sources. SEO is an important component, however it’s a long term strategy. Optimizing B2B content doesn’t mean that it will shoot to the top of the search engine results page. In addition to including specific keywords, the content also needs to generate links and be shared naturally to establish trust. When you publish B2B content it must be promoted to start to generate this kind of natural activity. For B2B content, one of the best places to share it is LinkedIn. B2B content CLICK HERE TO READ MORE...

How To Leverage Offline Events for SEO

Writing by Shawna Wright in Link Building


Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for CLICK HERE TO READ MORE...

How And Why You Should Update Your WordPress

Writing by Chris Roberts in WordPress Tips


How And Why You Should Update Your WordPress

WordPress often releases updates to bring new functionality, bug fixes, and patch security exploits. It is highly recommended to keep your WordPress installation up to date to avoid any serious potential issues. If you miss more than one update sometimes you won't be able to properly upgrade your website and attempting to jump upgrades can actually backfire and affect your website's functionality.  You'll know there's a new update when you login to the WordPress dashboard and see a notification at the very top of the screen. There are two ways to proceed from here. An automatic update, and a manual update CLICK HERE TO READ MORE...

Why Your Website Pages Must be Focused

Writing by Danielle Bachini in SEO


One of the first steps in our SEO process is to conduct page by page keyword research for the website. This involves visiting each page and brainstorming potential keywords that could be targeted so that they can be plugged into a keyword tool to find additional suggestions and search volume data. Sometimes during this process we’ll get to a page and have a difficult time deciding which keywords would be the best fit. This happens when the page isn’t focused, discusses too many things at once, or is filled with industry jargon that isn’t easily understood to an outsider. When CLICK HERE TO READ MORE...

What a Difference a B2B Blog Makes for Organic Traffic

Writing by Shawna Wright in Content Marketing


What a Difference a B2B Blog Makes for Organic Traffic

One of the most important things to remember about SEO is that each page of your website is “evaluated” individually by the search engines. While each URL gets to piggyback on the overall value of your domain, a new page of content has to earn its way into the SERPs and demonstrate to Google that it contains the most relevant and useful information for searchers. Most static websites, especially B2B website, aren’t creating a ton of new product or service pages, but the search engines love fresh content, so B2B blogs are how companies can create fresh content, connect with CLICK HERE TO READ MORE...

Both B2Cs and B2Bs Should Invest in Social Media

Writing by Nick Stamoulis in Social Media


In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but rather a layer. There’s social search, social display, social video, social mobile, social content -- social everything. Social media can be utilized at every step of the funnel – from driving awareness at the top to impacting consumers to convert at the bottom and everywhere in CLICK HERE TO READ MORE...