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Latest Posts

How to Give Old Posts New Life

Written by Nick Stamoulis

When creating content for your marketing campaign, you may reach a point when you feel like every topic has been covered. It happens all the time. The problem is, that in order to keep your site fresh, you need to keep churning out new content so that your visitors will have something new to read. H...

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3 Free Tools to Improve Your SEO

Written by Nick Stamoulis

There are dozens, if not hundreds of SEO tools out there. Some free, some paid, some great, plenty terrible. Some are excellent at one thing, while others try to do a little bit of everything. Believe me, we’ve used most of them at one point or another. But a tool is only useful when it works for ...

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SEO Basics Never Change

Written by Nick Stamoulis

When it comes to search engine optimization, things change constantly. SEO strategies that worked five years ago may not work today, or worse – they can cause penalties. It gets especially sticky when Google rolls out another algorithm change. SEO strategists and web developers often scramble to...

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How to Advocate for the SEO Process In-House

Written by Nick Stamoulis

Putting together a great SEO strategy for your business uses up some of your resources, whether it's the time spent developing and executing the plan in-house or if you spend the money to hire an SEO company to get it done. As a result of this, it can be hard to justify to other people in your compa...

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How to Use SEO to Raise Brand Awareness

Written by Nick Stamoulis

Do potential customers recognize your brand? Marketing teams are responsible for raising brand awareness and they have a variety of tools at their disposal to get this message across. Most of us experience the affects of brand awareness on a daily basis. We browse the Internet and notice that ...

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Use Custom SEO Training to Get Your Employees Onboard

Written by Nick Stamoulis

Before you start worrying about link earning, content creation or social promotion, your SEO program needs to be accepted from the inside out! Without a strong internal push for strong SEO your program will never be as successful as it good be. You have to invest in SEO training for everyone in your...

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Your Content Strategy Should Evolve With Your Business

Written by Nick Stamoulis

When your business website was first established, chances are pretty good that you came up with a content marketing strategy that met your needs at the time. Even though the elements of a content marketing plan will always be the same, the way these steps are executed will change as your business ev...

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SEO Won’t Fix Fundamental Problems With Your Business

Written by Nick Stamoulis

The fundamental purpose of SEO is to go through a purpose that will get your website noticed by the search engines. By targeting certain keywords, creating great content, and using a variety of tactics to help your site build quality, organic links, you'll help your site achieve better search engin...

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When SEO is Working Well, Diversify Your Efforts!

Written by Nick Stamoulis

Your business website is performing well in the search engines. Your organic traffic has increased, lead generation is up, people are interacting with your brand on the social networking sites, and your site is getting found for all the right keywords. Are you wondering if there is anything else you...

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Don’t Expect to Live Your SEO Past

Written by Nick Stamoulis

There was a time when a website could do very well in the search engines without putting forth a lot of effort. We have a client who fits this description. A few years ago, they achieved success in the search engines with very little effort. Their business was thriving because their site was ranking...

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3 Reasons Why 404 Errors Are Bad For Your SEO

Written by Nick Stamoulis

Every site, especially a news organization or e-commerce site where content is constantly changing, is bound to have a handful of 404 errors lurking in the shadows. It’s also common to see a lot of 404 errors after a major site redesign when the URL structure changes. But while a few are not the e...

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Don’t Rely on Only One Type of Marketing

Written by Nick Stamoulis

When it comes to creating your marketing plan, you may be tempted to rely heavily on the strategy that works the best for your business. While it’s true that you should maximize your efforts with the strategies you know work well, this strategy is also dangerous. What happens if this marketing typ...

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Make Sure Your Blog Posts Don’t Have Too Many Links!

Written by Nick Stamoulis

How many links do you have in your blog posts? When people write content for their websites, they often feel the need to include links to relevant sources. In some cases, this is the right thing to do. For example, if you list a statistic or leave a quote from a medical study, you should give reader...

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4 Things Your SEO Program Cannot Control

Written by Nick Stamoulis

There are 200 and some odd factors in Google’s ranking algorithm and it’s constantly evolving. While we know that certain factors help your website do better organically, we cannot say quantifiably exactly how much of each factor equals success (and anyone who says otherwise is selling something...

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SEO Checklist for Site Redesigns

Written by Nick Stamoulis

Does your site need a redesign? If so, it's important not to ignore the SEO aspect of your new site. In fact, redesigning your site presents you with an excellent opportunity to refine your SEO strategy and optimize even more effectively than you were before. You certainly would want to hurt your si...

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Are People Still Searching For Keywords?

Written by Nick Stamoulis

Month over month organic traffic is going to ebb and flow, especially if your business is heavily influenced by external factors such as seasonality (no one searches for “Christmas tree farm” in June, for instance). Like so many other things in SEO, search volume is completely out of your contro...

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PPC Is Essential for Branding in SEO

Written by Nick Stamoulis

When creating your brand, there are many strategies that effectively work together. It's a collective effort between your company's website, logo, social media presence, and search engine optimization. Pay per click advertising is also a big part of this, especially when it comes to branding that is...

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Everyone in Your Organization Should Learn SEO

Written by Nick Stamoulis

Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn’t equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it’s important for everyone...

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How to Write A Reconsideration Request

Written by Nick Stamoulis

If your website was hit with a manual action penalty, and NOT an algorithm update, you have the ability to submit a reconsideration request to Google in an attempt to have the penalty lifted and your website brought back up to it’s rightful place in the SERPs. Writing reconsideration request is a ...

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Match Keywords to User Intent

Written by Nick Stamoulis

When doing the keyword research for your site, it’s tempting to simply choose the ones that get the most searches and leave out the rest. Though this is the general idea, there has to be a little more thought that goes into it. Factoring in user intent while assembling your keyword list will not o...

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Is Your Website Mobile Friendly Enough for Google?

Written by Nick Stamoulis

In a rare turn of events, Google announced way back in February that a major algorithm update was coming. Considering Google almost NEVER warns site owners ahead of time, and often doesn’t even officially confirm an update until several days of panic have passed, giving site owners essentially t...

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With SEO Good Writing Matters

Written by Nick Stamoulis

These days, writing content that is optimized for the search engines is about more than just including keywords in the content. In fact, too many keywords in your writing can hurt more than help. These days, it’s good writing that really matters. Not only that, but you also need to please two audi...

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Performing Content Research for Blog Posts

Written by Nick Stamoulis

Research is an essential part of the writing process, especially in the beginning stages. In order to write effective content for your blog, you’ll definitely need to put some research into it. This will help with things like content structure, to generate ideas, and to even give an existing artic...

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3 Ways to Get Your Technical SEO In-Shape

Written by Nick Stamoulis

Today, most of your SEO program is actually wrapped up in your marketing efforts. How are you building you brand? Sharing your content? Developing your social authority? There aren’t really any coding “tricks” you need to follow in order to do well organically. However, how your site is built ...

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Don’t Forget Off Page SEO!

Written by Nick Stamoulis

While it’s true that great content is the lifeblood of your SEO campaign, it’s all too easy to spend the majority of your time on that. However, off page SEO shouldn’t be ignored, either. Both strategies work together to give your site its best chance to be successful. In the old days of SE...

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Content Strategies You Need to Ditch

Written by Nick Stamoulis

It’s true that content is the backbone of your online marketing efforts, but only if done right. There are some content marketing practices out there that can do more harm than good, especially if they’re outdated. This is especially true for strategies that are also linked to SEO. Here’s a li...

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Should I Allow Comments on My Blog for SEO?

Written by Nick Stamoulis

The topic of blog commenting for SEO can be divisive in SEO circles. Some people think it’s an outdated tactic and they stay away from it entirely. Others, even fully understanding that blog comments are largely “no followed” today, continue to use it as a part of their strategy to build brand...

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Adapting Your Content to the Customer Life Cycle

Written by Nick Stamoulis

When was the last time you made a major purchase? What was the process you used to buy it? Let’s say you decided you needed a new car. What’s the process you take to buy it? If you’re like most people, chances are pretty good you’ll start by researching the various cars that are out there un...

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Don’t Get Left Behind When SEO Tactics Change!

Written by Nick Stamoulis

SEO has changed much over the past decade. In fact, some of the strategies that worked well back then could negatively impact your site if applied today. Whenever the search engines change their algorithms, you need to be ready to adapt or suffer the consequences. If you don’t adapt, this could re...

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Brand Building and SEO Should Work Together!

Written by Nick Stamoulis

Brand building and SEO strategies aren’t mutually exclusive. In the past, it used to be that marketers needed to choose between the two. This is no longer the case. Many of the strategies that are used for one are also used for the other! Though brand building can include strategies that fall out ...

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Mobile Device Usage Affects SEO

Written by Nick Stamoulis

With increased mobile device usage, it makes sense that Internet usage has increased as well. People who use their mobile devices to go online are doing more than just making simple web searches, too. They play games, read the news, check their email, use social networks, and basically use it to do ...

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Don’t Forget Local Search in Your SEO Plan!

Written by Nick Stamoulis

These days, if you aren’t utilizing the search engines’ local search features, you’re completely missing out. When people are in need of an electrician, for instance, they look for one that operates in the area in which they live. Most tend to search for this information online and not their a...

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Why You Should Invest Resources in Your SEO Strategy

Written by Nick Stamoulis

Have you invested resources in developing and implementing your SEO strategy? If so, how long ago was that? These days, it’s hard to go online without being conscious of search engine optimization strategies. The very phrases we enter into search boxes are closely tied to it! However, knowing t...

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SEO Tweaks That Could Help Your Site

Written by Nick Stamoulis

SEO has changed a lot over the years and some of us are guilty of using old strategies that not only don’t work, but also could cause a penalty. These are the big, obvious strategies such as developing quality content that isn’t “too optimized”. Some tweaks, however, are almost too subtle to...

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Is Your Content Coming From a Sweat Shop?

Written by Nick Stamoulis

I once had a job interview at a company that apparently paid lower wages to a high volume of content writers. Their sole purpose was to churn out as much content as possible during work hours. Speed was the number one objective. Since I didn’t end up working there, I was never able to determine ho...

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Audience Driven Engagement Affects SEO

Written by Nick Stamoulis

Yes, it’s true that audience engagement drives your SEO campaign and can help make it more successful. Brands that have a high social presence tend to experience better search engine rankings for their website. However, people drive audiences and a one-size-fits-all approach won’t work. What wo...

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Valuable SEO Lessons Learned

Written by Nick Stamoulis

The SEO industry has evolved so much in the last four years that I hardly recognize it! Can you believe that 10 years ago companies would have employees whose entire job was to build link exchanges! Their annual bonus was directly impacted by how many links they could build. Thankfully those days ar...

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Earning Real Links the Right Way

Written by Nick Stamoulis

In a Google Webmaster Central Office Hours hangout Google’s John Mueller was asked whether or not link building is good for webmasters. Mueller’s response was, “That is a good question. In general, I’d try to avoid that. So that you are really sure that your content kind of stands on its own...

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Coming Up With Ideas for Great Content

Written by Nick Stamoulis

A good website will have plenty of content that will please your visitors first, search engines second. One thing that visitors especially value is when your website is fresh and unique. There is so much information online that people who come to your site need to feel as if they are getting special...

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Facebook Ads: Page Likes or Post Boosts?

Written by Nick Stamoulis

When it comes to online marketing today, it’s necessary to have an integrated strategy that incorporates many different channels. It’s not like you can say, “I just want to do SEO, not social media.” Sorry, it doesn’t work that way. It’s all tied together. Social visibility results in so...

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Don’t Make These Old Fashioned SEO Mistakes

Written by Nick Stamoulis

SEO has changed a lot over the past few years, especially after Google rolls out a major update. The Panda updates, for example, left many webmasters scratching their heads, wondering what they need to change. Unfortunately, some people are still stuck in the “old days” of SEO. If you’re wonde...

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How to De-SEOify Your Content

Written by Nick Stamoulis

This might sound super counterproductive, especially coming from an SEO company, but the best way to write great content that the search engines love is to not worry so much about the search engines! For years and year content writers had to obsess about things like keyword density and show in their...

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How to Engage Your Customers With Your Blog

Written by Nick Stamoulis

The next time you perform an audit on your blog, analyze whether or not it actually engages your readers. Your blog is about more than just crafting articles and posting them. In order for it to be truly effective, it also needs to interact with them. This will not only make your blog more enjoyable...

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Could Links Be On Their Way Out of SEO?

Written by Nick Stamoulis

Why does Google bother using links as a ranking factor? That's because when Google originally launched the algorithm was built to function much like academic citations. A well-researched and respected paper is eventually linked to and cited by subsequent papers in that field, further boosting the in...

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Two Months Isn’t Long in the SEO World

Written by Danielle Bachini

In an article titled, “3 Signs Your SEO Campaign Is Dying – and How to Fix It”, author Jayson DeMers lists what he considers to be red flags that signal that something is wrong with your SEO campaign. The first item he lists is “A sharp drop in organic traffic”. No argument here! It...

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What is a High Quality, Relevant Link?

Written by Nick Stamoulis

Despite what some critics may say, link building and link earning remain important components of an SEO campaign. Links are still a crucial part of the search engine algorithms and, just as importantly, help deliver traffic (from users/buyers/etc.) to your website. As long as this is the case, it’...

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Don’t Let SEO Get in the Way of Branding

Written by Nick Stamoulis

When search engine optimization first became a household name, it had negative connotations because it was associated with shady tactics and subpar content. In today’s online world, the climate is much different. Businesses who merge effective SEO tactics while still building their brand identity ...

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