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Treat Your Website like the Asset That It Is

Writing by Brick Marketing in Internet Marketing

Treat Your Website like the Asset That It Is

People are connected to the web 24/7 and the growing popularity of Smartphones and tablets means that people are even connected as they are “on the go”. A business website is an absolute necessity in order to remain relevant in the business world today. Even if someone hears about your business through a different marketing channel, like a TV or print ad or a piece of direct mail, they are going to go looking for your website before they decide to purchase from you or do business with you. This means that your business website is one of the most important assets in your marketing tool belt. This means that you need to take care of it. The first thing to think about is the look and feel of the website. It should match up with the brand and all other traditional advertising so that the CLICK HERE TO READ MORE...

Do Your Keywords Target Every Stage of the B2B Buying Cycle?

Writing by Nick Stamoulis in B2B SEO Marketing

Do Your Keywords Target Every Stage of the B2B Buying Cycle?

Many B2B companies have incredibly long and complex buying cycles. And since these sales cycles can easily last 6-9 months if not more, there are more and more opportunities for a potential customer to jump ship and abandon your company for the competition. But a longer buying cycle also means there are more chances for a potential customer to jump back into the sales process, and oftentimes this is not at the same place they left. What’s more, because of the increased amount of free and available information regarding your company and products, many customers don’t have to become “leads” CLICK HERE TO READ MORE...

The Best Keywords to Target

Writing by Brick Marketing in Keyword Research

The Best Keywords to Target

One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. You never want to rush the keyword research process or avoid it altogether thinking that you already know what keywords should be targeted. During the keyword research process you may end up with a long list of potential keywords. That doesn’t mean that they should all be used. You CLICK HERE TO READ MORE...

How a Merger Could Affect SEO

Writing by Brick Marketing in SEO

How a Merger Could Affect SEO

Most businesses start up with the intention of growing over time. Isn’t that the goal? Nearly every business starts as a “small business” but as it succeeds over time, along with it comes growth and potential new opportunities. One possible opportunity that may come along for a successful small business is that it may have a prospective buyer or another company with similar offerings (maybe a competitor) wants to merge to form one bigger, stronger company. There are many things to take into consideration when thinking about the possibility of a merger since it’s such a CLICK HERE TO READ MORE...

Blog Posts to Read for April 25, 2013

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Who Is More Likely To See Your Posts On the Facebook News Feed? [Infographic] By: Francisco Rosales of SocialMouths How Facebook EdgeRank directly affects who sees your content on the News Feed based on personal interaction and network reaction. Is LinkedIn Right for Your Business? By: Abby Hartig of Bevelwise If you want your company to be involved on Linkedin, not merely CLICK HERE TO READ MORE...

Features of a B2B Blog That Improve SEO

Writing by Brick Marketing in SEO

Features of a B2B Blog That Improve SEO

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog post is an additional web page that can get indexed. It’s an additional opportunity to target your priority keywords and an opportunity to target long tail variations of keywords. In addition to providing content for the search engines to index and rank blog CLICK HERE TO READ MORE...

Good SEO Means Putting Your Visitors First

Writing by Nick Stamoulis in SEO

Good SEO Means Putting Your Visitors First

This might sound a little crazy coming from an SEO professional, but if you want to have the best SEO campaign possible (the kind that can survive just about any algorithm update) the single best piece of advice I can give you is to stop worrying about the search engines and put your visitors first. A good SEO campaign is, of course, going to follow the Google and Bing Webmaster Guidelines but in my experience adhering to the Webmaster Guidelines usually means you put the needs of your target audience ahead of your SEO program…and that usually means you’re going CLICK HERE TO READ MORE...

Why Are My Top Keywords All Branded?

Writing by Brick Marketing in SEO

Why Are My Top Keywords All Branded?

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It’s important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. If entrance keywords don’t make much sense it requires some investigative work to figure out why they are delivering visitors (and probably the wrong visitors that will never convert) and content changes may be needed. Over time, it’s also important to see an CLICK HERE TO READ MORE...

Interview with Kathy Nielsen, Director of Strategic Alliances at Sedo

Writing by Nick Stamoulis in Expert Interviews

kehty-nielsen

Recently I had the chance to interview Kathy Nielson, Director of Strategic Alliances at Sedo, where she is leading their new gTLD offering.  Sedo is the world's only global domain marketplace where individuals and companies can buy and sell their domain names. Kathy works with Sedo's domain registry and registrar clients on special auctions and sales projects so if you've ever had any questions about gTLDs or ICANN's domain name expansion she probably has all the answers and then some! Thanks so much to Kathy Nielsen  for spending the time to answer all of my questions! :) Question: Sedo is CLICK HERE TO READ MORE...

The SEO Firm and Web Developer Need to Be on the Same Page

Writing by Brick Marketing in SEO

The SEO Firm and Web Developer Need to Be on the Same Page

First things first. SEO and web development are two separate things. To some that may seem obvious but if you are relatively new to online marketing it may be a bit confusing. Web development is more about the usability, look, and feel of the site whereas SEO is more about the content and making sure that the search engine spiders are able to properly crawl and index the site. There are plenty of SEO firms that offer web development services and web development firms that offer SEO, but it’s our belief that you can only really specialize in CLICK HERE TO READ MORE...

What’s New in SEO for April 23, 2013

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Making your Mobile Search Faster Google releases a faster mobile search with expandable site-links that can appear for many sites to help you get to a specific section quickly, right from the search results page. WHAT'S NEW THIS WEEK WITH YAHOO: To Summarize, The New Yahoo! App Delivers Better Mobile Content Discovery Designed with smaller screens in mind, the new Yahoo! app features story summaries to help deliver the best CLICK HERE TO READ MORE...