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Latest Posts

Don’t Put Your SEO and Social Media on Hold!

Written by Nick Stamoulis

SEO, content marketing, and social media all relate to each other, and they all are long term strategies that need to be cultivated and nurtured over time. You really can't have one without the other. For example, regular blog posting is essential for both SEO and social media, because content can ...

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SEO: A 5 Step Program

Written by Nick Stamoulis

Sometimes it seems like almost anything can be done in “5 easy steps” these days. Losing weight, building a business, earning extra income, getting over an ex, and the list goes on and on. SEO can also be categorized as a 5 step program, but it certainly isn’t easy. In order to find SEO succes...

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Are You Building an SEO Pyramid or House of Cards?

Written by Nick Stamoulis

Back in the early days of SEO the SEO hierarchy of needs (based on Maslow’s hierarchy of needs) went something like this: Content–> Keyword Research–> Onsite Optimization–> Link Building Website owners would create their website content, conduct keyword research using a keywor...

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Your Link Building Activities Need to Be Relevant!

Written by Nick Stamoulis

At Brick Marketing, we are advocates of strictly white hat link building. That means that we believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and avoid anything that might land our clients' websites in hot water. There ar...

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Managing Product Pages for SEO

Written by Nick Stamoulis

One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing. This means that new pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of  page turnove...

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What SEO is NOT

Written by Nick Stamoulis

SEO is the practice of making changes to your website in order for the search engines to find and deliver targeted visitors. It's also defined by its white hat practices, such as creating excellent content on a regular basis, performing effective on-site SEO, and building trusted links.  However, t...

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5 Tips to Improve Blog Conversion Rate

Written by Nick Stamoulis

It's true that all business can benefit from having a blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche. Just getting someone to visit your blog is important, but ultimately you want that person t...

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Reasons Why You Need a Content Marketing Strategy

Written by Brick Marketing

These days, content should be the lifeblood of your marketing program because it not only helps improve your SEO program, but it also increases engagement with your brand, especially on social media. The goal is to create content that people will want to read. To do this, you should develop content ...

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Save Your Link Portfolio with a 301 Redirect!

Written by Nick Stamoulis

Are you rebuilding or redesigning your website? If so, then you'll want to make sure that you keep your SEO partner informed for several reasons. One of the most important of these is because you will want to make sure that you keep your hard-won link portfolio intact as you make any changes to your...

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What to Do if You Have Bad Inbound Links

Written by Nick Stamoulis

Perhaps one of the most important ways that the search engines determine the authority of your website is by analyzing the inbound links that point to it, which is why white hat SEO link building is such an important part of an SEO strategy. While website owners are building inbound links it’s imp...

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The Argument Against Specialized SEO Services

Written by Nick Stamoulis

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO withi...

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URL Writing Best Practice for SEO

Written by Nick Stamoulis

Is your URL structure SEO-friendly? On the surface, it may not seem as if such a small detail would matter. However, an effective URL structure helps increase usability to your website, which could increase traffic and also give you an advantage over your competition. When creating your website, it ...

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Winning Approach to B2B Content Marketing

Written by Nick Stamoulis

When it comes to the B2B sector, consumers are looking for as much information about a product, service, business, or brand before making a decision as to whether to spend their money. Since the sales cycle can be rather long with B2B, the content has an even more important role - to keep brand enga...

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Ways to Build a Solid SEO Campaign

Written by Nick Stamoulis

When it comes to executing an effective SEO campaign, how it's structured makes all the difference. There are certain elements that every SEO program needs to have. Besides that, items beyond your control, such as Google's algorithm changes, can also have an impact. No matter what kind of business ...

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Turn a Product Launch into B2B Content Marketing Gold

Written by Nick Stamoulis

Content is perhaps one of the most important components of a good B2B social media strategy today. B2B decision makers are looking for as much information as possible and it’s the content that they find online that helps guide their purchase decisions. While most B2B marketers understand this conc...

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SEO Software Won’t Do the Work for You

Written by Nick Stamoulis

SEO isn’t just something that’s needed for big websites or large corporations. Every website that exists needs to be optimized in order to increase its online visibility and build brand awareness. Think about how many websites there are out there. Without an optimized site, it’s easy to get lo...

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Using SEO to Improve Branded Search

Written by Nick Stamoulis

While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can’t discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as ...

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Why You Should Leverage Your Existing Content

Written by Nick Stamoulis

When it comes to marketing your business online, there's no doubt that content is at the cornerstone of many things that you do. After all, it's the content that will essentially attract visitors to your website, especially if it is well written and useful to the audience. However, too many marketin...

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On Page SEO Is More Complex Than You Think

Written by Nick Stamoulis

There is a lot that goes into an effective full service SEO campaign. You need to produce great content on a regular basis, earn quality links, and your on page SEO needs to be as effective as possible. In the past, it was enough to come up with a bullet list of things that need to be addressed as p...

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How to Know Which Content to Create for SEO

Written by Nick Stamoulis

We all know that creating excellent content is a vital part of today's SEO strategies. When we create an SEO plan for all of our full service B2B SEO clients, coming up with a plan for content marketing is always a vital part of our initial planning strategies. We also understand that you can't just...

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Why SEO and PR Should Work Together

Written by Nick Stamoulis

In the past, it was possible to work on an SEO strategy independently from the rest of the marketing departments. However, over the past decade or so, search engines have changed greatly through several algorithm updates, such as Penguin, Panda, and the newest implementation of Google's machine lea...

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Influence of Rankbrain on SEO Strategy

Written by Nick Stamoulis

In October of 2015, Google officially announced that Rankbrain, their machine learning or artificial intelligence technology, is now a part of their algorithm. Since this is a machine learning technology, it has always been assumed that it would eventually impact SEO. Over time, Rankbrain has change...

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When Business is Slow Don’t Give Up on SEO

Written by Nick Stamoulis

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...

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How to Keep People Engaged With Your Content

Written by Nick Stamoulis

It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...

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On Site SEO Checklist of Things to Remember!

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

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B2B Social Engagement Is About Lead Nurturing

Written by Nick Stamoulis

Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...

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How Content Relates to the Buyer’s Journey

Written by Nick Stamoulis

There are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read - but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When d...

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SEO Challenges Faced by Large Corporations

Written by Nick Stamoulis

For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link bu...

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Content Marketing Research Tips

Written by Nick Stamoulis

Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is. Through a combination of understanding your market and the ongoing needs of your audience, inspiration for your content can come from a variety of places....

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SEO is About More that Just On-Page Optimization

Written by Nick Stamoulis

SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...

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Why Long Tail Keywords are Important

Written by Nick Stamoulis

Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made. When conducting keyword research the most important things to pay attention to when selecting keywords are the relevancy and the search volume. For a small business or one that is just getting a ...

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SEO Con Men Are Alive and Well

Written by Nick Stamoulis

Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time. In fact, I received one just the other day. Typically, the emails read something like this: Hello, You could be doing much better in the search engines. As part ...

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Make Sure Your SEO Strategy Helps with Branding

Written by Nick Stamoulis

Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable. Back in 2008, Eric Schmidt, the CEO of Google, said that, "Brands are the solution, not the problem," and that they give us ...

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B2B Social Media Guidelines to Follow

Written by Nick Stamoulis

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...

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Don’t Make These Content Marketing Mistakes

Written by Nick Stamoulis

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are listening. Marketing departments churn out content as a way to boost ...

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How RankBrain Has Impacted Search Results

Written by Nick Stamoulis

When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be. Essentially, they developed a system of artificial intelligence that is designed to make search queries more efficient. It ...

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Black Hat Tactics and White Hat Alternatives

Written by Nick Stamoulis

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the r...

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Tips to Improve Your Social Media Strategy

Written by Nick Stamoulis

It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...

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Why You Should Avoid Thin Content

Written by Nick Stamoulis

When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...

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B2B FAQ Page Tips for SEO

Written by Nick Stamoulis

Potential customers and clients visit a B2B website for more information both about the company and about the products or services. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the busine...

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Stop Outsourcing Content Writing Overseas

Written by Nick Stamoulis

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...

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Link Building Needs to Come Naturally

Written by Nick Stamoulis

It's true that link building is still an important ranking factor. However, this is only true depending on how the links were obtained. They need to come naturally, otherwise they could do more harm than good. Ever since the Penguin and Panda updates, Google has been cracking down on poor quality l...

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The Importance of the Longtail Keyword

Written by Nick Stamoulis

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Choose the right ones, and the right people will find your business's website. Choose the wrong ones, or d...

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Top 5 Video Marketing Myths

Written by Nick Stamoulis

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating a...

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5 Reasons Why You Shouldn’t Blog

Written by Nick Stamoulis

While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...

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The Various Types of Searches

Written by Nick Stamoulis

When a user plugs their query into a search engine, they usually have a certain motive driving the search. Their reason for searching ties in with the actions they take once they get to your site. In some cases, as is the case with "questions" searches, it can even impact how google displays the sea...

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The Different Types of Social Media Experts

Written by Nick Stamoulis

Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...

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Social Media Impacts Your Brand

Written by Nick Stamoulis

Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't the only thing it's good for! Social media can also impact how people experience your brand, which not only drives traffic to yo...

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