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4 Types of Inbound Marketing

Writing by Brick Marketing in Inbound Marketing

Inbound marketing is a relatively new term that refers to marketing that is opt-in. Unlike outbound marketing, which consists of push techniques like TV, print, and radio advertising, public relations, direct mail, and telemarketing, inbound marketing is about joining the conversation that a prospective client or customer is already having with themselves. It’s not about trying to create a want or a need; it’s about satisfying a want or a need that already exists. So what exactly constitutes inbound marketing? Here are some examples: SEO Search engine optimization is the practice of making changes in different areas of your website and website presence in order for the search engines to find and deliver targeted visitors to your website. The foundation of an SEO campaign is the targeted keywords that are chosen. A website will only appear on a SERP (search engine results page) organically if what the website offers matches what the CLICK HERE TO READ MORE...

SEO Is Like Dessert

Writing by Brick Marketing in SEO

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like dessert, SEO tactics are best used in moderation and there are repercussions for over indulging. Here are 3 components of SEO where moderation is key: Website Content The best websites have a simple design and layout and only include content that is necessary and leads to CLICK HERE TO READ MORE...

The Argument Against Specialized SEO Services

Writing by Brick Marketing in SEO

Many companies understand the importance of SEO, but just don’t have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO within a certain industry. Is specialized SEO better? The simple answer is no. Here’s why: “One Size Fits All” Approach When working with an SEO company that offers specialized services, it’s likely that your SEO campaign will look very similar or exactly like someone else’s. Even if you are in the same CLICK HERE TO READ MORE...

Brick Marketing Boston SEO Training Workshop Announcement

Writing by Brick Marketing in Internet Marketing

Nick Stamoulis, President and Founder of Brick Marketing, will be running a full day SEO workshop and seminar on Wednesday, June 8th 2011 to help attendees increase sales through the SEO efforts of their websites. The workshop will take place at the Brick Marketing training office at 101 Federal Street, Boston, MA. Click here to learn more about the Boston SEO training workshop! The Boston SEO workshop class will be broken up into two sessions. The morning session, “How to Optimize Your Website”, will take place from 9AM-12PM. It will cover topics such as SEO competitive research techniques, the basics of CLICK HERE TO READ MORE...

The Pro’s and Con’s of Outbound Linking

Writing by Brick Marketing in Link Building

Links are an extremely important component of the overall structure of the web and play a large role in search engine ranking. After all, the search engine spiders crawl these links to understand the intent and purpose of a website. Therefore, it’s important to be connected to other websites that are relevant to your website. This is done by link building. Most website owners immediately think about strategies such as blog commenting, directory submissions, press release distribution, profile creation, and article marketing to build links. While these are all viable strategies if done correctly, all of these links are inbound. CLICK HERE TO READ MORE...

Are Directory Submissions Still Effective?

Writing by Brick Marketing in Link Building

There’s always a but. Once thought to be a prime way to build links, SEO professionals are beginning to doubt the value of submitting a website to directories. While directories might not be the link juice power houses that they once were thought to be, they still do offer some value. The search engines respect websites that have a diverse link portfolio. Directory links can, and should, certainly be a part of the portfolio, but they shouldn’t be relied on too heavily. When it comes to directory submissions; think quality, not quantity. There are thousands of directories out there. The old CLICK HERE TO READ MORE...

Blog Comments Work Both Ways for SEO

Writing by Brick Marketing in SEO

There are numerous link building strategies to implement into an SEO campaign to attract a target audience and gain trust amongst the search engines. One popular strategy is to research industry related blogs and leave comments that include a link, essentially connecting your site to the blog in which you are commenting. Obviously, this helps the blog commentator from an SEO standpoint, but blog comments also assist in optimizing the blog post itself. Let’s face it, blogging is tough. It takes a lot of time and effort to manage a blog that produces good content on a consistent basis. With everything CLICK HERE TO READ MORE...

Video Tip – Developing Online Profiles

Writing by Brick Marketing in Internet Marketing

Even if you aren't 100% active on every niche social networking site, it is important to take the time to completely fill out the user profile for each one that you've joined. You never know how a potential customer is going to find your company. You want to keep your brand and messaging consistent across all channels in order to strengthen your online presence and reputation. For more social media video tips and lessons from Nick Stamoulis, check out the Brick Marketing social media video lesson archive CLICK HERE TO READ MORE...

Improve Your Reputation by Link Building

Writing by Brick Marketing in Link Building

An SEO link building campaign includes strategies such as blogging and blog commenting, article writing, press release distribution, and social networking. All of these tactics work together to get a website noticed by the search engines and by a target audience. However, there is an additional benefit of an SEO link building campaign, and that is the positive effect that it can have on your online reputation. Everybody is browsing the Internet today, and what is found about your business or company can make or break you. The online reputation of a company is a big part of its overall brand. CLICK HERE TO READ MORE...

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