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What’s New in SEO for May 1, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Another step to reward high-quality sites Google has launched an important algorithm change targeted at webspam. The change will decrease rankings for sites believed to be violating Google’s existing quality guidelines. Introducing Google Drive... yes, really Google has introduced Google Drive—a place where you can create, share, collaborate, and keep all of your stuff. WHAT'S NEW THIS WEEK WITH BING: Bing Bar 7.1 Rolling Out: Connect with Facebook Chat, Listen to Slacker Radio, Get Relevant News and Search Faster Bing Bar 7.1 provides richer access to your social connections, new entertainment options, and updated versions of the most popular Bing Bar apps. So there you have it, the latest news in search from Google, Bing and Yahoo. We will be CLICK HERE TO READ MORE...

Roundup Blog Posts Help Your Content Marketing

Writing by Nick Stamoulis in Content Marketing

First off, what exactly is a “roundup” blog post? A roundup blog post is when you take a group of articles/white papers/blogs that you DIDN’T write and do a short little recap about each with links to the original source. Here on the Brick Blog, we publish two roundup blog posts each week—one is related to SEO news (and we just share the latest updates from the search engines) and the other is some of the best SEO blogs we’ve read recently. So why write roundup blog posts? Here are a few reasons: 1. It’s good “filler” content is you CLICK HERE TO READ MORE...

5 Tips to Keep Social Media Followers Happy

Writing by Brick Marketing in Social Media

Getting social media followers is really only the first step when it comes to social media marketing. The real goal is to keep your social media followers happy and engaged long after they initially click the “Follow” or “Like” button. Many brands still aren’t quite sure how to do this well, and end up losing followers. In order to avoid having this happen to you, be sure to do the following: Post Regularly Keep in mind that posting regularly is not the same as posting all of the time. You want to be active, but you also CLICK HERE TO READ MORE...

Understanding Social Media Timing

Writing by Nick Stamoulis in Social Media

When it comes to social media marketing, timing is everything. It doesn’t matter how well crafted your message is, how useful your content or how clever your update is—if no one is online to see/hear it, what’s the point? Think about it like this—one of your customers might be following your company on Twitter, but they are also following 107 other brands/people. Their Twitter feed is constantly being updated with everyone’s latest tweet, pushing older tweets further and further down. Let’s say you tweet your daily blog post at 9 AM (social promotion is so important for content marketing!) but CLICK HERE TO READ MORE...

Set Up a Google Places Account Now

Writing by Brick Marketing in Search Engines

Is setting up a Google Places account something that you’ve been meaning to do, but just haven’t gotten around to yet? If so, you are missing out on lots of opportunities and you can’t waste any more time. It doesn’t take long to set up and verify a Google Places account, so you really have no excuse. Set up a Google Places account right now to start taking advantage of these benefits: Prominent SERP Presence It’s extremely difficult to get your website listed on the first page of a Google search result. However you can improve your chances CLICK HERE TO READ MORE...

Analyze Page Load Time for SEO Success

Writing by Brick Marketing in SEO

Like any service provider, the search engines want to provide a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly developed, search engine users will have a bad experience and seek alternative searching options. Obviously, the search engines can’t let this happen and have created complex algorithms that determine what sites are “worthy” of a high ranking. Numerous factors make up the search engine algorithm, one CLICK HERE TO READ MORE...

Blog Posts to Read for April 26, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Facebook Acquires Itself What Facebook’s executives must have realized is that Instagram should never have existed. This should have been Facebook’s photo application all along. CLICK HERE TO READ MORE Some Still Think Interruption Marketing Works The interruption model applied to the web suffers from exactly the same problem as traditional advertising. CLICK HERE TO READ MORE When Was The Last CLICK HERE TO READ MORE...

The SEO Value of Ecommerce Customer Reviews

Writing by Nick Stamoulis in SEO

If you own an ecommerce website and are looking for ways to improve your SEO, you might already be sitting on a goldmine of content from your customer reviews! User generated content (UGC) is often overlooked by site owners, but it can have a wildly positive effect on your ecommerce SEO when you leverage it properly. Here are three ways customer reviews provide SEO value for ecommerce websites: More content for the search engines spiders. A lot of ecommerce product descriptions are short on content. Oftentimes, they are the descriptions sent out by the manufacturer, so multiple ecommerce websites might be CLICK HERE TO READ MORE...

Don’t Make These 5 Content Marketing Mistakes

Writing by Brick Marketing in Content Marketing

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are finally starting to listen. However, bad content marketing is even worse than no content marketing. If you are going to spend time creating and sharing content, it’s important to avoid the following mistakes: Spelling/Grammar If you have a good idea and the words are flowing quickly, that’s great, but that’s also often when spelling and grammar errors pop up. It’s amazing that some content marketers CLICK HERE TO READ MORE...

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