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What Does Romney’s Tax Plan Have to Do with SEO?

Writing by Nick Stamoulis in SEO

According to the Google Keyword Research Tool, “Romney tax plan” is getting 8,100 searches a month. When you look at the trending data, search volume for this keyword started picking up steam at the end of July and had a huge surge at the end of August into the first week of October. Obviously as the debates started and Election Day draws closer and closer, voters are interested in learning more about Romney’s tax plan so it would make sense to see this kind of jump in search volume. Now do a quick search for “Romney tax plan” in Google. Obviously your search results might look a little different, but here is what I saw (click image to enlarge): Once you get past the first few news results you’ll see a website called romneytaxplan.com followed by the Mitt Romney website itself. Guess what? romneytaxplan.com isn’t owned by Mitt Romney. It’s CLICK HERE TO READ MORE...

Google Releases a Tool to Disavow Links

Writing by Brick Marketing in Search Engines

Links have always been and continue to be an extremely important part of SEO. Google ranks websites based on trust and the inbound links pointing to a website convey this trust. In the early days of Google and SEO nearly any link was considered to be a good link. That’s why so many low quality directories and link farms started popping up. Website owners knew that people were out hunting for links so they sold them. As the Google ranking algorithm has become much more advanced, these practices are now frowned upon. The link CLICK HERE TO READ MORE...

Was Your Site Impacted by an Algorithm Update?

Writing by Brick Marketing in Search Engines

The search engines release updates to their algorithms all the time. Most of these updates go unnoticed because they affect such a small number of sites, and may not even make a huge difference when it comes to ranking or traffic. However, some algorithm updates are massive game changers like the Google Panda update and Google Penguin update. If history is any indication, it looks like these aren’t the end of the big algorithm updates and we are in store for more. If you think that your site may have been impacted by an algorithm CLICK HERE TO READ MORE...

Blog Posts to Read for October 18, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! SEO Tips to Start a Strong Link Building Campaign Link building is a golden rule of SEO as search engine optimization depends a great deal on the quality of inbound links. How Do Brands Get Millions Of Followers? Tweet More It may be a surprise that one of the most talkative brands on the platform also boasts the biggest following. CLICK HERE TO READ MORE...

3 Onsite SEO Basics

Writing by Nick Stamoulis in SEO

In their rush to move on to the latest and greatest in SEO, link building and content marketing tactics, many site owners fail to get the onsite SEO basics squared away 100%. I tell my clients that an SEO campaign is much like building a house—without a strong foundation the rest of your work isn’t going to be as beneficial as it could/should be. In my opinion, a great SEO campaign has to start with optimizing your website. Although other professionals might disagree and say link building should be started right away, my thought is why would you want to CLICK HERE TO READ MORE...

The Qualities of Good and Bad Directories

Writing by Brick Marketing in Link Building

Directory submission has always been a component of an SEO strategy. Back in the day, it was high on the priority list. There were so many directories to submit to, it was easy to do, and it would give your site a backlink. In recent years directory submission has gotten a bad reputation in SEO circles. The search engines put a focus on quality links over quantity, and the majority of the directories out there aren’t very good. In fact, many of them have been de-indexed by the search engines and the links mean absolutely CLICK HERE TO READ MORE...

What to Avoid When Link Building

Writing by Brick Marketing in Link Building

From blog rolls to links from unrelated website and even paid inbound links, there are many ways to get bad links to your website. When building links, they need to be relevant to your website. You also shouldn't get links from websites offering to put your link on their page for a fee and should avoid sites that are ad heavy. It seems these days that there are so many types of inbound links that someone could build to their website. The key is to not stray black hat and keep all of your links relevant to the audiences CLICK HERE TO READ MORE...

3 Easy Ways to Differentiate Your Target Market

Writing by Brick Marketing in Internet Marketing

This is a guest post by Courtney Mills of ineedhits. Online marketing, specifically pay-per-click marketing (PPC), is all about targeting. It’s no use setting up a broad online marketing campaign; it will only be a waste of your hard earned dollars. You want to know exacting who you want to target in order to get your best bang-for-buck. So let's take a look at various ways you can break down your broader market so you target the right group of searchers. While there are many ways to break down a market, here are three options which are the most popular and easiest. 1. Segments By CLICK HERE TO READ MORE...

Features of a Trustworthy Website

Writing by Brick Marketing in Internet Marketing

A good SEO campaign can help generate traffic to your website over time, however that’s pretty much as far as it can get you. Once the visitors come to the site, the SEO campaign has done its job. It’s the quality of the website and the information that it provides that will determine whether or not a website visitor turns into anything more. Website visitors are going to look for signs on your website that you are a business that can be trusted. Here are 7 features of a trustworthy website:
A good design/layout We hate to admit it, but CLICK HERE TO READ MORE...

What’s New in SEO for October 16, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Communicate More Easily Across Languages in Gmail Google adds more than 100 virtual keyboards, transliteration and IMEs—collectively called input tools—in Gmail. These tools enable you to type in the language and keyboard layout of your preference. Bringing History to Life The Google Cultural Institute offers 42 new online historical exhibitions telling the stories behind major events of the last century. WHAT'S NEW THIS WEEK WITH BING: A Better Way CLICK HERE TO READ MORE...

Inbound Marketing – Be There When Your Audience Is Ready

Writing by Nick Stamoulis in Inbound Marketing

Consumers are hit with thousands of marketing messages each day, both online and off, and it’s exceptionally hard for any one brand to break through that clutter. I might drive by a billboard advertising a nearby jewelry store every day on my way to work for 6 months, but if I’m not looking to buy jewelry any time soon chances are I won’t remember that store or their messaging. Sure, someone might see and make note of the billboard, but unless they get off the highway and actually purchase something was their noticing that company’s message really worth anything? Inbound marketing, CLICK HERE TO READ MORE...