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SEO Is About More Than SERP Ranking

Writing by Brick Marketing in SEO

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one search engine result page ranking. It doesn’t even say that it will get you to the first page. So how come so many people think that that’s what it’s all about? Sure, a number one ranking is great but it’s so hard to achieve. Every business has a website these days meaning that there is lots of competition in the search engines no matter what the industry is. When implementing an SEO campaign it’s important to focus on building a brand, improving website visibility, and establishing trust with not only the search engines, but also with target audience members. The focus CLICK HERE TO READ MORE...

Don’t Assume You Know Your Online Audience – SEO Video Tip

Writing by Brick Marketing in Internet Marketing

It's imperative that marketers, site owners and small business owners never assume they know their target audience. Audiences change with time and if you aren't staying ahead of the curve your SEO campaign will go to waste! Watch this week's SEO video tip from Brick Marketing President Nick Stamoulis here! For more Internet marketing video tips and lessons from Nick Stamoulis, check out the Brick Marketing Internet marketing video lesson archive CLICK HERE TO READ MORE...

5 B2B SEO Video Ideas

Writing by Brick Marketing in Online Video Marketing

There’s a reason that YouTube is the second most popular search engine after Google. People like to watch videos, whether it be for fun or educational purposes. There seems to be a misconception that marketing videos are more of a B2C thing. Not true. After all, businesses are made up of people (consumers) and they all have different tastes in how they prefer to receive information. Just because others in your industry aren’t making videos, it doesn’t mean that you shouldn’t make them either. In fact, creating a video may help get you noticed. Decision making business professionals are busy CLICK HERE TO READ MORE...

Nick Stamoulis of Brick Marketing to Speak at PubCon Las Vegas

Writing by Brick Marketing in Internet Marketing

UPDATE Due to a family emergency, Nick Stamoulis will no longer be attending the PubCon Las Vegas Conference. If you have any questions, please call 781-999-1222. Nick Stamoulis, President of Brick Marketing, will be speaking on an SEO panel at search and social media conference and expo PubCon Las Vegas 2011, November 8-10. On Tuesday, November 8th, Nick Stamoulis will be a featured expert on the ““Real World Winning Tactics for Content Creation and Marketing” panel beginning at 4:15 PM. Nick Stamoulis will be appearing alongside two other SEO and search marketing experts to offer session attendees even CLICK HERE TO READ MORE...

What’s the Best Time for Social Shares and Likes?

Writing by Brick Marketing in Social Media

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media is about sharing, but sharing what, exactly? Well, there are plenty of things that you can share. You can share your thoughts on a particular topic or event, information, company news, and links to content (like blog posts or articles) that you’ve created CLICK HERE TO READ MORE...

Spooky SEO Tactics to Avoid

Writing by Brick Marketing in SEO

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you! Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the search engines. What the search engines pay attention to when it comes to links is relevance. If you have thousands of links out there on sites completely unrelated to yours and thousands of links to random websites on a page of your site, Google will smell a rat. CLICK HERE TO READ MORE...

A Guide to Writing Great Blog Post Titles

Writing by Brick Marketing in Content Marketing

There are millions of blogs out there competing for readers’ attention. Maybe they aren’t all direct competition, but it’s doubtful that you are the only blogger in your niche. People only have so much time to spend reading blog posts so what can you do to make sure that yours is one of them? The best way to improve click-throughs is to craft a blog post title that will catch their attention. A great blog post title is: Engaging What if the headline for this blog post was just “Blog Post Titles”? Does that sound interesting? Not really. It also doesn’t really say CLICK HERE TO READ MORE...

Google Places Issue: A Follow Up

Writing by Brick Marketing in Search Engines

A few weeks ago we wrote a post about Google Places and an issue that we were having with getting an accurate listing live again after our office location moved. What happened was that after trying to update our Place page, it was removed completely until we could verify the listing via the code on the verification letter. Of course the original verification letter got lost in the mail, meaning that it took over a month to verify and then even when it was verified the listing was all screwy and didn’t include any of the relevant information that CLICK HERE TO READ MORE...

Don’t Miss the Raleigh Internet Summit 2011!

Writing by Brick Marketing in Internet Marketing

Brick Marketing is one of the proud sponsors of this year’s Internet Summit in Raleigh, NC, November 15th-16th at the brand new Raleigh Convention Center. The Fourth Annual Internet Summit promotes forward thinking and thought leadership with sessions on social media, mobile marketing, SEO, analytics, video, usability, online advertising and much more! The Internet Summit brings together over 1500 Internet executives, senior marketers, digital professionals, entrepreneurs and investors for the largest digital event in the southeast. There will be over 120 professional speakers from some of today’s top brands including: -Noah Everett, Founder of Twitpic -Catherine Cook, Cofounder of myYearbook -David Perry, CLICK HERE TO READ MORE...

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