Need Help with Your Search Engine Optimization? Contact SEO Services Firm, Brick Marketing!

Sign Up for the Brick Marketing SEO Newsletter!

Follow Brick Marketing

RSS IconBrick Marketing on FacebookTwitter IconLinkedIn IconGoogle+ Icon

Keyword Selection Reminders

Writing by Brick Marketing in Keyword Research

Keyword research is an important part of an SEO campaign. Just guessing which keywords to target will result in a campaign that misses the mark, gets the wrong kind of traffic, and misses out on lots of good opportunities. Keyword research should be conducted for every page of the website using a keyword tool. A keyword tool will provide you with one hundred or more keywords that are related. Obviously, you aren’t going to use them all so the next step is keyword selection. When selecting keywords to target on your website, keep the following in mind: Target More Than One Keyword per Page Best practice is to target 2-5 keywords per page. Of course, these keywords should all be related to each other. Since they are closely related, there is no need to create a page for each keyword. That will just CLICK HERE TO READ MORE...

Google Panda Update vs. Google Penguin Updates

Writing by Nick Stamoulis in Search Engines

The SEO community has been a buzz this past week with the latest update from Google, named Penguin. Penguin came down the pipeline last week, right on the tail of the latest Panda update. Since most of the big updates in the past year have been focused on Panda, many site owners are left wondering what the real differences between Panda and Penguin are. Here is a breakdown: Google Panda Update Overview: According to Google’s official blog post when Panda launched, This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites CLICK HERE TO READ MORE...

Social and Content Should Work Together

Writing by Brick Marketing in Inbound Marketing

There are many components that make up a robust online marketing campaign today. It’s not enough to just have a website. In order for that website to be found you need to participate in numerous online marketing tactics that need to be integrated together into one strategy. Two important parts of an online strategy are content marketing and social media. Content marketing involves creating a variety of content (blog posts, articles, guest blog posts, videos, whitepapers, e-books, guides, webinars, etc.) that will attract target audience members. It’s a form of inbound marketing. Instead of forcing CLICK HERE TO READ MORE...

How to Gain Consumer Trust Online

Writing by Brick Marketing in Internet Marketing

The power is in the hands of the consumer. They know that they have options and they are going to take their time to ensure that they make the right choice before spending their money. Besides getting recommendations from trusted friends, family, or colleagues consumers are spending time researching companies online and often what the choice comes down to is, “can I trust that this business/product will be a good fit?” So how can you convey that your business can be trusted? Here are a few ways: Be Seen The most important thing is that your company/brand can CLICK HERE TO READ MORE...

Blog Posts to Read for May 3, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Is Negative SEO? The Rise of Competitive Google Bombing Negative SEO is the practice of trying to destroy your competitors’ rankings in the SERPs. CLICK HERE TO READ MORE Study: 60% of Websites Missing Vital Contact Information How are you supposed to get new customers if they have no way of contacting you? CLICK HERE TO READ MORE How to create CLICK HERE TO READ MORE...

Use Broad Keywords to Start Keyword Research – SEO Video Tip

Writing by Brick Marketing in Keyword Research

When you start conducting keyword research, it's important to use broad keywords as a starting point. If you niche it down too soon, you run the risk of not coming up with enough variations that people actually search for. Using broad keywords to conduct your keyword research at the beginning will help you find keyword variations you never even thought of using! Watch this week's SEO video lesson here! For more keyword research lessons from Nick Stamoulis, check out the Brick Marketing keyword research video lesson CLICK HERE TO READ MORE...

Ways to Ruin the User Experience on Your Site

Writing by Nick Stamoulis in Inbound Marketing

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve. Here are 5 ways your site might be ruining the user experience for your visitors: 1. No contact information. While having a “Contact Us” form is great, you really should list your full address, phone number, fax number and company email address. Make sure your “Contact Us” page is easy to find—you don’t want to make it CLICK HERE TO READ MORE...

5 Blog Commenting Tips for Link Building

Writing by Brick Marketing in Link Building

It’s important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry. Blog commenting etiquette 101 tells you that you need to take the time to actually read the post and submit a worthwhile comment, but in CLICK HERE TO READ MORE...

Google Autocomplete Feature for Online Marketing

Writing by Brick Marketing in Internet Marketing

If you are a frequent user of Google search (who isn’t?) you’ve noticed that Google likes to try and guess what it is that you are searching for with its autocomplete feature. According to Google these search suggestions or predicted queries “are algorithmically determined based on a number of purely algorithmic factors (including popularity of search terms) without human intervention. The autocomplete data is updated frequently to offer fresh and rising search queries”. To most search users this is a cool feature that maybe saves them 0.03 seconds worth of typing every time that they search. But CLICK HERE TO READ MORE...

Page 3 of 6212345102030...Last »