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The Harsh Realities of a Search Engine Penalty

Writing by Nick Stamoulis in Search Engines

In early October 2012, Google lived up to Matt Cutts’ promise of “jarring” updates. In about a week Google pushed out the exact match domain (EMD) update, a new Panda update, a page layout algorithm update AND the long awaited Penguin refresh. The EMD update happened first, and plenty of sites without keyword rich domains claimed they were unfairly nailed with a search engine penalty. A few days later it came to light that all these other updates went live around the same time (SEO Roundtable has this great graph breaking it down) and site owners where left scratching their heads—which algorithm update caused my search engine penalty? As a business owner, I completely understand the terror that lurks in every business owner’s heart when they hear about another Google update. It’s terrifying to think that your entire online business could collapse because of some equation. CLICK HERE TO READ MORE...

SEO Tips for Bloggers

Writing by Brick Marketing in SEO

Operating a blog is a great way to market your business online. It’s a way to share your knowledge with current and potential customers and clients in an informal way to gain their trust over time. In addition, blogging can be very beneficial to an SEO program as long as you are doing it correctly. If you are spending the time necessary to write up great posts, you might as well get some SEO benefit too right? The search engines love content and reward websites that are publishing quality content on a regular basis. Each CLICK HERE TO READ MORE...

Blog Posts to Read for November 7, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Can Organic Search Be Highly Targeted and Highly Qualified? Can organic traffic be highly targeted and qualified? Yes! Here are 3 types of organic keywords that drive qualified traffic to your website. 14 SEO Truths I’ve Learned in 14 Years After 14 years in the SEO business, Heather Lloyd shares some of her tried-and-true SEO truths. How To Create CLICK HERE TO READ MORE...

Can One Good Link Make The Difference?

Writing by Nick Stamoulis in Link Building

Here’s an analogy for link building that I’ve used in many of my SEO trainings---imagine that your website is like a car engine with a dead battery and you need to get it started. What do you do? Jumper cables of course! A white hat link building campaign serves as those jumper cables, stimulating activity and getting your website moving in the right direction. And car maintenance 101 says that once you jump a batter you have to let it run for a while to fully recharge, otherwise you’ll be stuck with a dead battery the next time you CLICK HERE TO READ MORE...

Why Your Blog Comments are Getting Rejected

Writing by Brick Marketing in Link Building

Depending on who you ask you might be told that blog commenting is no longer a relevant SEO tactic. While it’s true that blog comments may be “no follow”, that doesn’t mean that you should ditch blog commenting altogether. The correct link building approach to take is to build a wide variety of links that include both “follow” and “no follow”. While the search engines might not crawl the “no follow” link, they are still seeing it. A link portfolio that is mostly follow links looks suspicious since it’s not natural. In addition to SEO CLICK HERE TO READ MORE...

Content Creation Tip: Don’t Steal Content

Writing by Brick Marketing in Content Marketing

In this week’s SEO link building video lesson, Nick Stamoulis of Brick Marketing gives an overview of what not do to when creating content for a content marketing strategy. One major mistake you should avoid when creating content is copying or stealing content from other sites. The content you publish on your website, blog, and social media accounts needs to be original and relevant to your specific business. Websites have been penalized by Google and other search engines for stealing content from other sources. Google ranks sites that have good, quality content and a strong trust. Copying content from CLICK HERE TO READ MORE...

SEO Tactics that Work

Writing by Brick Marketing in SEO

If you know anything about SEO, you know that it’s an ever changing industry. Search engine optimization was a much different game even just one year ago. The search engines are continually changing their algorithms and what worked before may not work now. In fact, what worked before may even get you a penalty now. That’s why it’s so important to stay up to date with what’s going on with the search engines by reading their blogs and reading the blogs of other industry experts. While SEO may be ever changing, here are 4 proven CLICK HERE TO READ MORE...

What’s New in SEO for November 06, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google’s Most Advanced Voice Search Has Arrived on iOS The new Google Search app for iPhone and iPad with enhanced voice search helps you answer any question with the comprehensive Google search results you know and love. AMBER Alerts for Missing Children Now in Google Search and Maps Public Alerts are designed to bring you emergency alerts when and where they’re relevant to you, and AMBER Alerts aim to CLICK HERE TO READ MORE...

How to Properly Ask for an SEO Quote

Writing by Nick Stamoulis in SEO

At some point during the hunt for a white hat SEO provider, chances are you’ll need to get an SEO quote from several firms. Obviously budget is a big factor in your decision (although it shouldn’t be the only factor!) and it’s important that you know what kind of work you can expect from each firm at what price point. Will your budget allow for full service SEO services? Can you afford to hire your SEO partner as a writer or will you need to produce content on your own? Would you be better off having your provider create the CLICK HERE TO READ MORE...

Use Google Alerts to Improve Marketing Efforts

Writing by Brick Marketing in Search Engines

Google is a great resource for searching online and finding information that you need. We all know this. But Google’s product offerings expand beyond search. For anyone serious about marketing their website Google Analytics and Google Webmaster Tools are essential because these tools provide you with vital information about the performance of your website and how it is viewed in the eyes of Google. One of the Google tools that is oven underutilized or not utilized at all is Google Alerts. Google Alerts is another free Google tool that provides you with valuable information from across the CLICK HERE TO READ MORE...

Are You Pushing Your Guest Blogging to the Extreme?

Writing by Nick Stamoulis in Content Marketing

I am a huge proponent of guest blogging. Not only is it a great way to build links, it also helps introduce your brand to potential customers (and hopefully drive them to your site), builds your industry authority, enhances your social presence and author authority, connects you with other industry thought leaders and more! I write for multiple industry blogs each month and it is well worth the time and effort I put into creating unique content for each site. But, like any link building tactic that proves valuable, there are more than few writers and site owners out there CLICK HERE TO READ MORE...