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Local SEO Drives Foot Traffic

Writing by Nick Stamoulis in SEO

Local SEO is great for ensuring that your local business is showing up in the SERPs for the right audiences. After all, a pizza shop in Chicago doesn’t really care about ranking in the search results for someone that lives in Seattle. But local SEO not only helps your online presence, when done right it can actually help drive foot traffic to your store. 1. Create local business profiles that are mobile friendly. Let’s say you own a pizza shop. When your customers are looking to go out to eat and decide they want pizza, where are they looking for information about what’s near, good and open? Chances are it’s their mobile device (a Smartphone or tablet)! Online business listings as part of your local SEO campaign are not only a great source of links; they also help your business get noticed by your target audience when it will do the most CLICK HERE TO READ MORE...

Use Analytics Data to Improve an SEO Campaign

Writing by Brick Marketing in SEO

One of the first things that any business/website owner should do once the website is up and running is to add Google Analytics code to the site. Google Analytics provides website owners with a wealth of information at no cost. Without Analytics information, it’s nearly impossible to know how your site is performing. It’s like operating a site blindly, hoping that it’s generating visitors but not actually knowing what’s working and what’s not. Seems like common sense to add the code, but it’s shocking the number of website owners that just simply don’t have the knowledge to understand how important CLICK HERE TO READ MORE...

Keyword Research Tips: Non-Branded Keywords

Writing by Brick Marketing in Keyword Research

In this week’s SEO link building video lesson, Nick Stamoulis explains what non-branded keywords are and how they fit into your keyword research. The more non-branded keywords your site is able to rank well for means the more new visitors you are able drive to your site. More visitors can mean more potential conversions of new customers. Ranking for non-branded keywords will take longer than branded keywords as there is more competition which is why SEO is built as a long term campaign. The best SEO strategies target a variety of relevant non-branded keywords as you need to take the user experience CLICK HERE TO READ MORE...

Why Your New Website Won’t Rank

Writing by Brick Marketing in SEO

If you are launching a new business website you certainly have a few things going for you. It’s a fresh slate and you can really take the website in any direction that you choose. You have the opportunity to hit the ground running by implementing on site search engine optimization right from the start, instead of wasting time by putting it off and then worrying about it later. However, it’s important to realize that no matter how much effort you put in up front, SEO results will be minimal (at best) to start. Here are 4 reasons why CLICK HERE TO READ MORE...

What’s New in SEO for November 13, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Spiffing Up Your Search Results Page Google has a new simpler, cleaner design on the search results – designed to create a consistent search experience across the wide variety of devices and screen sizes. JAM with Chrome: Play Music Live with your Friends Online JAM with Chrome is an interactive web application that enables friends in different locations to play music together in the Chrome browser on their CLICK HERE TO READ MORE...

No Follow Links Are Still Valuable

Writing by Nick Stamoulis in Link Building

Many site owners want to know the difference between follow and no-follow links. Both kinds of links are seen and noted by the search engines, but the big difference is that a no-follow link doesn’t pass on any SEO value from one site to another. No-follow links help ensure that spammers don’t take advantage of a popular site’s trust factor and run away with it. Since a no-follow link doesn’t pass any link juice from one site to another, it should (in theory) stop spammers from flooding a blog or site with link requests just so they can bump up their CLICK HERE TO READ MORE...

Social Post Timing Items to Consider

Writing by Brick Marketing in Social Media

When getting started with social media for business there’s a lot that needs to be considered. Many business owners just jump in thinking that it will be easy because they’ve been using social networking sites for personal use for years. However, using it for business is an entirely different situation. A business will need to decide what social networking sites to be active on, who will be in charge of the strategy and execution, and what kind of content will be shared. Perhaps one of the most important things to figure out early on is the CLICK HERE TO READ MORE...

How to Get Your Website Content to Rank

Writing by Brick Marketing in Content Marketing

As we know, it’s certainly not easy to get your website to #1. In fact, for many website owners it’s pretty much impossible. No matter what industry you are in or what your website has to offer, there are competitors out there that are also trying to work their way up the search engine results page. The search engines continue to update their algorithms and many of the tactics that may have previously worked to improve ranking, no longer do. The key to getting your website to rank in the search engines is to focus on CLICK HERE TO READ MORE...

The Harsh Realities of a Search Engine Penalty

Writing by Nick Stamoulis in Search Engines

In early October 2012, Google lived up to Matt Cutts’ promise of “jarring” updates. In about a week Google pushed out the exact match domain (EMD) update, a new Panda update, a page layout algorithm update AND the long awaited Penguin refresh. The EMD update happened first, and plenty of sites without keyword rich domains claimed they were unfairly nailed with a search engine penalty. A few days later it came to light that all these other updates went live around the same time (SEO Roundtable has this great graph breaking it down) and site CLICK HERE TO READ MORE...

SEO Tips for Bloggers

Writing by Brick Marketing in SEO

Operating a blog is a great way to market your business online. It’s a way to share your knowledge with current and potential customers and clients in an informal way to gain their trust over time. In addition, blogging can be very beneficial to an SEO program as long as you are doing it correctly. If you are spending the time necessary to write up great posts, you might as well get some SEO benefit too right? The search engines love content and reward websites that are publishing quality content on a regular basis. Each CLICK HERE TO READ MORE...

Blog Posts to Read for November 7, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Can Organic Search Be Highly Targeted and Highly Qualified? Can organic traffic be highly targeted and qualified? Yes! Here are 3 types of organic keywords that drive qualified traffic to your website. 14 SEO Truths I’ve Learned in 14 Years After 14 years in the SEO business, Heather Lloyd shares some of her tried-and-true SEO truths. How To Create CLICK HERE TO READ MORE...