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Latest Posts

Video Marketing Agenda for SEO

Written by Nick Stamoulis

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spe...

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Results Aren’t Enough When Hiring an SEO Firm

Written by Nick Stamoulis

It’s a big decision to hire an SEO firm to handle your search engine optimization. It costs money and you want to make sure that you pick the right firm that will do the best job. Many firms state that it’s “all in the results” when trying to get your business and show examples of previous w...

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Link Building Year Two: Now What?

Written by Nick Stamoulis

The first part of an SEO campaign involves research and on site optimization. Phase two is link building, which is an ongoing campaign to increase a company’s brand and website in the search engines by building trust. Once on site optimization has been completed, a 12 month link building strategy ...

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3 Things to Know Before You Start Your SEO

Written by Nick Stamoulis

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper r...

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Don’t Blog Just for SEO

Written by Nick Stamoulis

Chances are good that if you’ve hired an SEO consultant or have been reading about SEO and doing research on your own that you’ve heard how great blogging can be for SEO. It’s an opportunity to write new keyword rich content for the search engines to index on a regular basis and is another pla...

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Are You Ready to Outsource Social Media?

Written by Nick Stamoulis

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media...

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Tips for an Effective SEO Partnership

Written by Nick Stamoulis

When you choose to hire an SEO company to handle your search engine optimization, it doesn’t mean that you can sign the contract on the dotted line and then disappear. You should view your SEO provider as a partner, someone that you work with, not just someone that works for you. Throughout the pr...

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How to Get Your Content Shared

Written by Nick Stamoulis

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If pe...

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4 Ways to Get More Value out of Your Blog

Written by Nick Stamoulis

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it...

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SEO Isn’t the First Priority for New Websites

Written by Nick Stamoulis

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to w...

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Do You Care If Google Has Your Information?

Written by Nick Stamoulis

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money. Of course, Google doesn’t only...

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SEO Then and Now

Written by Nick Stamoulis

Sometimes it’s fun to take a look back and remember the (not so?) good ole days. SEO is an industry that is changing all the time and if you don’t keep up you’ll get left behind. In the earlier days of SEO it was more about technology and it was the tech people/developers creating optimization...

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Get SEO Services Right the First Time

Written by Nick Stamoulis

An online presence, and more specifically a search presence, can really make or break a company. If a company can routinely be found quickly on a search engine result page for their targeted keywords it will result in more traffic to their website and social pages, which will eventually lead to more...

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Should Marketing Companies Outsource SEO?

Written by Nick Stamoulis

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with ou...

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Do You Have the Right Video Marketing Priorities?

Written by Nick Stamoulis

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a...

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When It’s Time for Keyword Cleanup

Written by Nick Stamoulis

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your ...

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Hiring a Local SEO Firm Doesn’t Change the Rules

Written by Nick Stamoulis

Due to the nature of the SEO process, the SEO firm that you hire does not need to be local. Someone across the country can do just as good a job, and maybe even do a better job. Even though it’s not necessary to hire a local SEO service provider, some companies still feel more comfortable working ...

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How to Spot the SEO Bad Guys

Written by Nick Stamoulis

A business can thrive or fail depending on their search engine and online presence. Since many companies simply don’t have the knowledge or time to dedicate to SEO, they decide to hire an SEO agency. This is a smart decision, but unfortunately in many cases it’s followed up by a dumb decision. T...

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Additional Things to Consider When Blogging

Written by Nick Stamoulis

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. N...

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“Quick SEO Advice” Isn’t Free

Written by Nick Stamoulis

It happens all too often.  People call, email and contact us through social media asking for some “quick SEO advice”. Of course, by saying “quick” they mean that they won’t be taking up much of our time and expect it to be free. This is wrong for two reasons. First, when it comes to SEO ...

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Top 3 Video Marketing Musts

Written by Nick Stamoulis

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized...

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The True Cost of SEO

Written by Nick Stamoulis

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but SE...

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Get New Blog Post Ideas from Old Content

Written by Nick Stamoulis

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While t...

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Blog Post Optimization Tips to Follow

Written by Nick Stamoulis

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority f...

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Don’t Be an SEO Cookie Monster

Written by Nick Stamoulis

Ah, Sesame Street. A childhood favorite for many of us, it taught us our ABC’s and valuable lessons about diversity and conflict resolution. It also taught us that it’s OK to gobble down a bunch of cookies in one sitting. Well, not really, but that’s what Sesame Street’s Cookie Monster is be...

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B2B Online Marketing Needs Consistency

Written by Nick Stamoulis

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results final...

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Is Your SEO Content Royal Enough?

Written by Nick Stamoulis

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich. Here are 3 tips to creating SEO content royalty: Conduct SEO Keyword Research People use search engines every day to find products...

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Is SEO Getting In Your Way?

Written by Nick Stamoulis

Keyword research. Check. On-site optimization. Check. Link building. Check. Increased search engine ranking. Check. Increased sales, leads, or conversions…not so much. What’s going on? It could be a classic case of getting so caught up in SEO that the needs of the target audience gets lost in th...

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Twitter Promoted Tweets to Enter User Streams

Written by Nick Stamoulis

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it...

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Don’t Be a Social Media Copycat

Written by Nick Stamoulis

I’m sure everyone can remember a time in their childhood when they did something foolish and explained their actions to their Mom/Dad/Grandparent/Babysitter/Teacher etc. by saying, “But, HE did it!” To which the response was often, “If HE jumped off of a bridge, would you follow?” When it ...

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On Site SEO First, Links Second

Written by Nick Stamoulis

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in g...

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The Return of the Google Panda Update

Written by Nick Stamoulis

Thought that Panda was a thing of the past? Nope. It turns out that round two is fast approaching or may have already been implemented, Google has yet to fill us in. “Panda 2.2” will supposedly target poor content websites that somehow survived round one. If you’re into SEO at all, you probab...

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Social Media Lessons Learned from Anthony Weiner

Written by Nick Stamoulis

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropr...

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Localize Your SEO for Mobile Web Users

Written by Nick Stamoulis

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for...

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Blog Commenting: Think Beyond the Link

Written by Nick Stamoulis

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts...

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The SEO Puzzle: Do You Have the Pieces?

Written by Nick Stamoulis

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes tog...

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Why an SEO Client Needs to be a Team Player

Written by Nick Stamoulis

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at ...

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SEO Is Like Dessert

Written by Nick Stamoulis

When implementing an SEO campaign one piece of advice is to think of it like dessert, maybe like a box of cookies for example. It might be tempting to eat the whole box in one sitting, but it’s likely that you will feel sick after doing so and probably gain a few pounds in the process. Like desser...

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Improve Your Reputation by Link Building

Written by Nick Stamoulis

An SEO link building campaign includes strategies such as blogging and blog commenting, article writing, press release distribution, and social networking. All of these tactics work together to get a website noticed by the search engines and by a target audience. However, there is an additional bene...

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Don’t Over Think Your Social Media Strategy

Written by Nick Stamoulis

Across most industries, both B2B and B2C, social media has become a necessary component of an online marketing strategy since millions of people access social media sites every day, and often numerous times a day. While many companies have learned how to “do” social media well, others continue t...

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SEO Can’t Make A Horse Drink

Written by Nick Stamoulis

Any website owner that wants to be relevant or find much success these days needs to implement a search engine optimization campaign. SEO is a great tool for websites across all industries to get noticed by the search engines and by a target audience. However, SEO has limitations. The main reason to...

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Build Relationships to Build Links

Written by Nick Stamoulis

If you are a reader of this blog or have been researching the SEO industry you should know that a huge part of SEO is link building. There are numerous link building tactics to use. One popular strategy is article marketing and document sharing. While this method has taken a hit in recent months due...

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Don’t Be an SEO Copycat

Written by Nick Stamoulis

The first step to an SEO campaign is to do research. This includes determining top online competitors and checking out their SEO and online marketing strategy. This is an important step that shouldn’t be overlooked, but it shouldn’t be agonized over either. Unfortunately, some website and busine...

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Beware of So-Called SEO “Experts”

Written by Nick Stamoulis

Search engine optimization has been somewhat “hot” lately. Website owners are realizing that it takes more than merely setting up a website to find any success with it. It’s all about the search engines. If you can’t be found on the first page of a Google search it’s likely that you might ...

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No Two SEOs Are The Same

Written by Nick Stamoulis

If you’re reading this blog it’s likely that you are either in the marketing or SEO industry and just like to read the opinions of others and keep up with trends or you are a smart website owner that realizes that it’s essential to get involved in search engine optimization if you want to find...

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Think About SEO When Setting Up Social Accounts

Written by Nick Stamoulis

When doing anything online it’s important to always have SEO “on the brain”. Almost everything that you do provides an opportunity to utilize keywords and increase the odds of getting noticed in the search engines. Social media is a great way to interact and communicate with a target audience....

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No SEO Firm Can Guarantee a Ranking

Written by Nick Stamoulis

Website owners are beginning to realize that it takes more than just registering a domain name and setting up a few pages of a website to find success online. In order for a website to accomplish anything it needs to be found. The main way that websites and the products and services that they offer ...

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Be Wary of SEO Firms That Spam You

Written by Nick Stamoulis

There are lots of SEO companies and consultants out there. Some are great, some are decent, and some are just plain awful. Unfortunately for website owners that are looking for some assistance with their SEO, it’s sometimes hard to tell the difference between them all, especially in the beginning....

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Communication Is Key for an SEO Partnership

Written by Nick Stamoulis

Smart companies know by now that if they want to have any success with their website, they need to get involved in search engine optimization. This isn’t an undertaking that should be taken lightly. SEO is a process that not only takes time to understand, but also takes time to implement. Everythi...

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Add LinkedIn Ads to Your B2B PPC Strategy

Written by Nick Stamoulis

Pay per click advertising can be a great way to promote a business or company website online. PPC can be a cost-effective way to get noticed by your target audience. When people think about PPC ads, they typically tend to think about sponsored ads that are located on the top or on the side of a sear...

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