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Latest Posts

Local Event Marketing Can Help Link Building

Written by Nick Stamoulis

Link building is an important component of an SEO campaign. While it’s absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the...

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How to Keep Tabs on Your SEO Competition

Written by Nick Stamoulis

SEO is a three step program that involves research, on-site optimization, and link building. An important part of the research phase is checking out the market and seeing what your competitors are up to. Their strategies should never be copied; instead the information that you find can be used to en...

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Social Media as a Brand or Person?

Written by Nick Stamoulis

Every business should have a social media presence. It’s an important way to share and connect with target audience members, build a brand, and improve your SEO efforts. Sometimes the hardest part about using social media for business is getting started. You need to decide which social networks to...

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Back to Link Building Basics

Written by Nick Stamoulis

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can g...

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A Link Portfolio Needs to be Diverse

Written by Nick Stamoulis

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video market...

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Don’t Keep Your Social Media in a Silo

Written by Nick Stamoulis

The business owners that still question social media and its effectiveness as a marketing tool are the ones that are doing it wrong. They think of social media as its own entity that is separate from all other marketing initiatives. Every marketing expert has told them that they need to get involved...

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Where to Focus Your Link Building Efforts

Written by Nick Stamoulis

Once you’ve done keyword research and spent time properly optimizing every page of your website, the next phase of an SEO campaign is link building. Inbound links to your website establish search engine trust and build brand visibility across the web. Link building is no easy task and takes time, ...

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Cyber Monday SEO Tips

Written by Nick Stamoulis

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday. Now, if you are a follower of this blog or k...

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An Important Infographic for Link Building Tip

Written by Nick Stamoulis

In case you’re unsure of what an infographic is, it’s a visual representation of information. Depending on the industry that you are in, it’s likely that you’ve seen a few floating around. What’s great about an infographic is that it’s a fun way to put data together and share it. A blog ...

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Protect Your Site from Search Engine Updates

Written by Nick Stamoulis

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine...

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SEO Link Building Isn’t Easy

Written by Nick Stamoulis

There are two major components of an SEO campaign. The first is on-site optimization which involves keyword research for every page of the site, editing the content and the meta tags of every page so that they incorporate these keywords, and implementing the changes or hiring a web developer to do i...

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SEO Is About More Than SERP Ranking

Written by Nick Stamoulis

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one s...

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What’s the Best Time for Social Shares and Likes?

Written by Nick Stamoulis

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media...

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Spooky SEO Tactics to Avoid

Written by Nick Stamoulis

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you! Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the sea...

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How to Build Your Online Website Real Estate

Written by Nick Stamoulis

There are millions of websites out there, maybe even trillions, and yours is only one of them. Talk about competition. While it’s true that not everyone is interested in or looking for the same things, that’s still a lot of distraction. It’s necessary to have a business website in today’s da...

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Should B2B Blogs Have a Comments Section?

Written by Nick Stamoulis

Yes, we are suggesting that maybe not all blogs need a comments section. To most social media and online marketing strategists this concept may seem blasphemous. “A blog is supposed to be about sharing thoughts and ideas between author and reader!” “How are you supposed to know what your reade...

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Be Realistic with Content Marketing Goals

Written by Nick Stamoulis

Without a solid content marketing strategy it’s impossible to have any long term traction with search engine optimization. SEO is the process of creating content (on your website and throughout the web) that will attract the attention of search engines and establish relevance in order for them to ...

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Enterprise SEO Best Practices

Written by Nick Stamoulis

The SEO process can sometimes be more challenging for a larger company than for a smaller company. There are more hands in the pot and more red tape that can lengthen the process and sometimes lead to a standstill. While SEO is a long term online marketing strategy, it’s still important for the pr...

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Where Should a Business Blog be Located?

Written by Nick Stamoulis

When it comes to blogging, the first step is to decide whether or not to do it. While there are many pros to blogging, the time commitment that it takes can sometimes cause would-be bloggers to stay away. For those that decide that to make the commitment to a business blog, the next step is to decid...

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Why You Still Can’t Beat Your Search Competition

Written by Nick Stamoulis

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t s...

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Don’t Be a Social Media Hold Out

Written by Nick Stamoulis

At this point, you’ve heard it again and again. “You need to be on social media.” For the longest time, businesses continued to resist. They thought social media was just for fun and it was no place to handle company business. They believed that they wouldn’t be taken seriously if they were ...

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Video Marketing Agenda for SEO

Written by Nick Stamoulis

In order to have a successful SEO campaign, you first need to have quality content to optimize. Content doesn’t necessarily need to be text-based. Videos can help your SEO efforts too. In fact, videos are great because in some cases they may attract a whole new audience. Not everybody wants to spe...

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Results Aren’t Enough When Hiring an SEO Firm

Written by Nick Stamoulis

It’s a big decision to hire an SEO firm to handle your search engine optimization. It costs money and you want to make sure that you pick the right firm that will do the best job. Many firms state that it’s “all in the results” when trying to get your business and show examples of previous w...

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Link Building Year Two: Now What?

Written by Nick Stamoulis

The first part of an SEO campaign involves research and on site optimization. Phase two is link building, which is an ongoing campaign to increase a company’s brand and website in the search engines by building trust. Once on site optimization has been completed, a 12 month link building strategy ...

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3 Things to Know Before You Start Your SEO

Written by Nick Stamoulis

Like any other marketing campaign that you have ever or will ever implement, there is a certain amount of work that should be done before you can start optimizing your website and building inbound links to increase search engine traffic. Without having enough background information or doing proper r...

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Don’t Blog Just for SEO

Written by Nick Stamoulis

Chances are good that if you’ve hired an SEO consultant or have been reading about SEO and doing research on your own that you’ve heard how great blogging can be for SEO. It’s an opportunity to write new keyword rich content for the search engines to index on a regular basis and is another pla...

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Are You Ready to Outsource Social Media?

Written by Nick Stamoulis

While businesses are finally warming up to the idea of social media marketing, many still don’t entirely get it or trust themselves to carry out a legitimate strategy. So, they think about outsourcing. While there are plenty of pros and cons to think about when it comes to outsourcing social media...

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Tips for an Effective SEO Partnership

Written by Nick Stamoulis

When you choose to hire an SEO company to handle your search engine optimization, it doesn’t mean that you can sign the contract on the dotted line and then disappear. You should view your SEO provider as a partner, someone that you work with, not just someone that works for you. Throughout the pr...

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How to Get Your Content Shared

Written by Nick Stamoulis

Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If pe...

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4 Ways to Get More Value out of Your Blog

Written by Nick Stamoulis

Blogs are great because they provide a place for individuals and businesses to share their thoughts and knowledge to a wide audience in an informal and easy to use format. Unfortunately not all blog owners use their blog to its fullest potential. They brainstorm a topic idea, write about it, post it...

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SEO Isn’t the First Priority for New Websites

Written by Nick Stamoulis

Search engine optimization is obviously an important part of an online marketing strategy. It’s a smart idea to hire an SEO agency to handle the work for you, but for a new business with a new website it’s best to wait a few years. While you may be thinking, “An SEO company telling people to w...

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Do You Care If Google Has Your Information?

Written by Nick Stamoulis

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money. Of course, Google doesn’t only...

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SEO Then and Now

Written by Nick Stamoulis

Sometimes it’s fun to take a look back and remember the (not so?) good ole days. SEO is an industry that is changing all the time and if you don’t keep up you’ll get left behind. In the earlier days of SEO it was more about technology and it was the tech people/developers creating optimization...

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Get SEO Services Right the First Time

Written by Nick Stamoulis

An online presence, and more specifically a search presence, can really make or break a company. If a company can routinely be found quickly on a search engine result page for their targeted keywords it will result in more traffic to their website and social pages, which will eventually lead to more...

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Should Marketing Companies Outsource SEO?

Written by Nick Stamoulis

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with ou...

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Do You Have the Right Video Marketing Priorities?

Written by Nick Stamoulis

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a...

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When It’s Time for Keyword Cleanup

Written by Nick Stamoulis

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your ...

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Hiring a Local SEO Firm Doesn’t Change the Rules

Written by Nick Stamoulis

Due to the nature of the SEO process, the SEO firm that you hire does not need to be local. Someone across the country can do just as good a job, and maybe even do a better job. Even though it’s not necessary to hire a local SEO service provider, some companies still feel more comfortable working ...

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How to Spot the SEO Bad Guys

Written by Nick Stamoulis

A business can thrive or fail depending on their search engine and online presence. Since many companies simply don’t have the knowledge or time to dedicate to SEO, they decide to hire an SEO agency. This is a smart decision, but unfortunately in many cases it’s followed up by a dumb decision. T...

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Additional Things to Consider When Blogging

Written by Nick Stamoulis

The decision to blog shouldn’t be made lightly. Obviously, you need to know who your target audience is and understand what kind of content they want to read. It’s also important to keep SEO in mind and optimize the posts by including keywords naturally in the headline and body of the content. N...

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“Quick SEO Advice” Isn’t Free

Written by Nick Stamoulis

It happens all too often.  People call, email and contact us through social media asking for some “quick SEO advice”. Of course, by saying “quick” they mean that they won’t be taking up much of our time and expect it to be free. This is wrong for two reasons. First, when it comes to SEO ...

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Top 3 Video Marketing Musts

Written by Nick Stamoulis

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized...

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The True Cost of SEO

Written by Nick Stamoulis

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but SE...

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Get New Blog Post Ideas from Old Content

Written by Nick Stamoulis

If you’ve been blogging for awhile, chances are you’ve experienced writers block. Let’s face it, sometimes it isn’t easy to brainstorm ideas that will translate into quality blog posts. If you’re ever stuck, why not look back at some old posts that you’ve written for inspiration? While t...

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Blog Post Optimization Tips to Follow

Written by Nick Stamoulis

Blogs are the original social media outlet. They allow for you to share your ideas and expertise with a target audience in an informal manner and encourage communication. Businesses have long used blogs to their advantage to build brand awareness and establish their online identity as an authority f...

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Don’t Be an SEO Cookie Monster

Written by Nick Stamoulis

Ah, Sesame Street. A childhood favorite for many of us, it taught us our ABC’s and valuable lessons about diversity and conflict resolution. It also taught us that it’s OK to gobble down a bunch of cookies in one sitting. Well, not really, but that’s what Sesame Street’s Cookie Monster is be...

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B2B Online Marketing Needs Consistency

Written by Nick Stamoulis

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results final...

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Is Your SEO Content Royal Enough?

Written by Nick Stamoulis

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich. Here are 3 tips to creating SEO content royalty: Conduct SEO Keyword Research People use search engines every day to find products...

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Is SEO Getting In Your Way?

Written by Nick Stamoulis

Keyword research. Check. On-site optimization. Check. Link building. Check. Increased search engine ranking. Check. Increased sales, leads, or conversions…not so much. What’s going on? It could be a classic case of getting so caught up in SEO that the needs of the target audience gets lost in th...

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Twitter Promoted Tweets to Enter User Streams

Written by Nick Stamoulis

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it...

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