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Latest Posts

Social Media is Different for Every Business

Written by Nick Stamoulis

When it comes to social media there is no one size fits all kind of strategy for business. Social media has become a complex space in the last few years and there is plenty going on within it. The right way to use social media for business depends on lots of factors including the size of the busin...

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Do You Want Followers or Leads?

Written by Nick Stamoulis

One of the first onsite SEO recommendations I give to many of my new SEO consulting and social SEO clients is to rethink where they have placed their “Connect with Us” buttons that link to their social profiles. Many website owners place these buttons at the top of each page, giving them valuabl...

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Why Not Get the Link?

Written by Nick Stamoulis

When it comes to link building for SEO purposes it’s important to not have such a narrow focus. It’s a good strategy to develop a link building campaign that spans over a year time period with monthly activities built in and stick to it, however that doesn’t mean that those are the ONLY activi...

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Offsite SEO Can’t Save a Bad Website

Written by Nick Stamoulis

A strong SEO campaign can do a lot of things for your website and your online business. It can help increase your overall online presence, drive more targeted traffic to your website, improve your site’s visibility in the search engines, build your brand’s industry authority and much more. But t...

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Why Content Matters for SEO

Written by Nick Stamoulis

Any discussion about search engine optimization will bring up the topic of content and how important it is for SEO. Novices think that this just pertains to the content on their website, but in order to execute a really good SEO strategy it’s about publishing content elsewhere on the web as well. ...

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Implement Social Media Guidelines First

Written by Nick Stamoulis

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide wh...

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How Does User Intent Affect Keyword Research?

Written by Nick Stamoulis

Quick question—what’s the difference between running shoes, gym shoes and tennis shoes? Are the three terms relatively interchangeable or do they have very specific meanings to you? That right there is user intent. When an avid tennis player searches for “tennis shoes” they are expecting to ...

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Business Blogging: Less Isn’t More

Written by Nick Stamoulis

Every website or business owner has a different idea of what their business blog should look like. When first starting out, they can go in with high expectations. They think that a business blog needs to meet specific standards and that posts should be a minimum of 1,000 words, thoroughly research...

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How to Be a Better Business Blogger

Written by Nick Stamoulis

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many rea...

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Clients Need to Have Realistic SEO Expectations

Written by Nick Stamoulis

Search engine optimization is unlike other forms of marketing in that it needs to be viewed as a long-term process and commitment. Results aren’t going to magically appear overnight. Some SEO clients claim to understand that in the beginning, but as the months go on and there has been only small i...

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B2B Content Shouldn’t Be Boring

Written by Nick Stamoulis

Creating valuable content is absolutely essential for B2B success online. B2B consumers spend time researching before making an investment in a product or service and the majority of this research is done online. In order for consumers to make informed decisions, it’s necessary to provide them wit...

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B2B Blogging Shortcuts

Written by Nick Stamoulis

A small B2B marketing team, say 3 people, has just as many responsibilities, deadlines and objectives to meet as a team of 15. With a limited staff, each member of these small teams is responsible for multiple inbound marketing elements, including the business blog. In order to minimize the amount o...

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How to Recognize a Site Not Worth the Link

Written by Nick Stamoulis

Not every website is created equal. Just because it exists, that doesn’t mean that you necessarily want to get an inbound link from every website and blog that you come across. Whether it be through a blog comment or guest blog post, you don’t have to take every link you can get. Even industry r...

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Leverage Relationships to Build Links

Written by Nick Stamoulis

Link building is certainly an art and it comes easier to some than others. The most successful link builders are the ones that always have it on the brain and are always seeking out new link opportunities. It’s easy to get stuck in a link building routine and carry out the same tactics over and ov...

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Keep Free Content Off Your Homepage

Written by Nick Stamoulis

Unless you’re writing a personal blog, chances are the goal of your website is to generate new leads for your business. Although it is not the only possible landing page (that’s why it’s important to optimize every page of your site!), your homepage usually get’s the lion’s share of links ...

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Don’t Over Think Content Marketing

Written by Nick Stamoulis

A good SEO campaign relies on good content. Without quality content that prospective clients or customers would actually want to read, there really isn’t much to optimize. Online content begins with website content but in order to build real estate across the web, improve visibility, and develop a...

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What Are B2B Marketers Struggling With?

Written by Nick Stamoulis

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increas...

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Link Building MUSTs

Written by Nick Stamoulis

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must: Have a Diverse Approach There ...

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How to Verify Link Value

Written by Nick Stamoulis

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites th...

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New Year’s Resolutions for SEO Clients

Written by Nick Stamoulis

It’s that time of year again. People are vowing to go to the gym more, eat less, spend more time with the kids, learn to cook, etc. etc. As an SEO client or a potential client it’s a good year to look at how the program is progressing and make a few resolutions of your own that will help improve...

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Legitimate Online Relationships Can’t Be Bought

Written by Nick Stamoulis

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or parti...

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SEO Tips to Compete Locally

Written by Nick Stamoulis

Search engine results are becoming more and more personalized and depend on factors including your search habits, your social media connections, and your location. For this reason, it’s important for businesses to have a local search presence, especially if the business is one that only operates l...

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Developing a Social Media Strategy That Works

Written by Nick Stamoulis

While businesses know that they need to have a social media presence, they often struggle with using the medium. It’s hard to measure ROI, and with no hard data, it’s difficult to justify the time and resources. Social media is a long term strategy that helps to build brand awareness and online ...

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Social Media Shouldn’t Replace Your Blog

Written by Nick Stamoulis

Any good Internet marketing expert understands the importance of business blogging and social media marketing. Unfortunately, some business and website owners see them as one and the same. A blog is a place to share content and promote dialogue with current and potential clients and customers. Socia...

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SEO Best Practices Beyond the Basics

Written by Nick Stamoulis

SEO isn’t something that ever ends. It’s an ongoing process and strategies are built upon over time in order to improve search engine ranking and a brand presence online. The SEO basics are extremely important and lay the foundation for an entire campaign. This involves keyword research, on-site...

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Are You the SEO Tortoise or Hare?

Written by Nick Stamoulis

Perhaps one of the most famous fables is “The Tortoise and the Hare”. If for some reason you aren’t familiar with it, here is a quick synopsis. The hare (basically a rabbit) challenges the tortoise (basically a turtle) to a race. The hare is quick and the tortoise is slow. The hare gets over-c...

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How to Deal With a Cranky Commenter

Written by Nick Stamoulis

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry. Given tha...

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B2B Content Marketing Guidelines to Follow

Written by Nick Stamoulis

Content is the lifeblood of B2B online marketing. The B2B sales cycle tends to be much longer than that of B2C. Potential clients or customers want to know that they are making the right decision in choosing your product or service, since it will have business implications. It’s the content that y...

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Meta Tag Copywriting Guidelines

Written by Nick Stamoulis

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best pra...

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Local Event Marketing Can Help Link Building

Written by Nick Stamoulis

Link building is an important component of an SEO campaign. While it’s absolutely necessary to have a well optimized website, relevant inbound links that build gradually over time is what instills search engine trust and improves search engine ranking. In addition, links that are spread across the...

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How to Keep Tabs on Your SEO Competition

Written by Nick Stamoulis

SEO is a three step program that involves research, on-site optimization, and link building. An important part of the research phase is checking out the market and seeing what your competitors are up to. Their strategies should never be copied; instead the information that you find can be used to en...

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Social Media as a Brand or Person?

Written by Nick Stamoulis

Every business should have a social media presence. It’s an important way to share and connect with target audience members, build a brand, and improve your SEO efforts. Sometimes the hardest part about using social media for business is getting started. You need to decide which social networks to...

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Back to Link Building Basics

Written by Nick Stamoulis

The second phase of an SEO campaign, after on-site optimization, is ongoing link building. Links from quality websites establish trust with the search engines. What’s important to recognize is that there is a right way to build links, and a wrong way to build links. Sometimes a website owner can g...

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A Link Portfolio Needs to be Diverse

Written by Nick Stamoulis

There are plenty of ways to build inbound links for SEO purposes. A white hat link building campaign should include tactics, such as article marketing and document sharing, press release distribution, social networking, directory submission, blogging and guest blogging, blog commenting, video market...

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Don’t Keep Your Social Media in a Silo

Written by Nick Stamoulis

The business owners that still question social media and its effectiveness as a marketing tool are the ones that are doing it wrong. They think of social media as its own entity that is separate from all other marketing initiatives. Every marketing expert has told them that they need to get involved...

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Where to Focus Your Link Building Efforts

Written by Nick Stamoulis

Once you’ve done keyword research and spent time properly optimizing every page of your website, the next phase of an SEO campaign is link building. Inbound links to your website establish search engine trust and build brand visibility across the web. Link building is no easy task and takes time, ...

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Cyber Monday SEO Tips

Written by Nick Stamoulis

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday. Now, if you are a follower of this blog or k...

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An Important Infographic for Link Building Tip

Written by Nick Stamoulis

In case you’re unsure of what an infographic is, it’s a visual representation of information. Depending on the industry that you are in, it’s likely that you’ve seen a few floating around. What’s great about an infographic is that it’s a fun way to put data together and share it. A blog ...

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Protect Your Site from Search Engine Updates

Written by Nick Stamoulis

The search engines are constantly updating and tweaking their algorithms to provide their customers (searchers) with the best possible experience. Think about it. If Google search results were crappy, people wouldn’t use the service, meaning that Google wouldn’t be making a profit. Search engine...

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SEO Link Building Isn’t Easy

Written by Nick Stamoulis

There are two major components of an SEO campaign. The first is on-site optimization which involves keyword research for every page of the site, editing the content and the meta tags of every page so that they incorporate these keywords, and implementing the changes or hiring a web developer to do i...

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SEO Is About More Than SERP Ranking

Written by Nick Stamoulis

Search engine optimization is an online marketing strategy that, when implemented properly, will improve a website and brand presence in the search engines and online in general. Nowhere in the definition of SEO does it say that it’s an online marketing strategy that will get you to a number one s...

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What’s the Best Time for Social Shares and Likes?

Written by Nick Stamoulis

If you’re going to implement a social media strategy, you might as well do it right. Right? That means that you can’t just sign up for an account, create a Page and sign in once in awhile or whenever the mood strikes. Like any other marketing strategy, you need to go in with a plan. Social media...

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Spooky SEO Tactics to Avoid

Written by Nick Stamoulis

In celebration of Halloween, here are a few spooky SEO tactics to avoid because they will certainly come back to haunt you! Link Exchanges “Hey, I’ll link to you if you link to me.” While it may seem like an amazingly simple way to build your links, it won’t establish any trust with the sea...

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How to Build Your Online Website Real Estate

Written by Nick Stamoulis

There are millions of websites out there, maybe even trillions, and yours is only one of them. Talk about competition. While it’s true that not everyone is interested in or looking for the same things, that’s still a lot of distraction. It’s necessary to have a business website in today’s da...

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Should B2B Blogs Have a Comments Section?

Written by Nick Stamoulis

Yes, we are suggesting that maybe not all blogs need a comments section. To most social media and online marketing strategists this concept may seem blasphemous. “A blog is supposed to be about sharing thoughts and ideas between author and reader!” “How are you supposed to know what your reade...

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Be Realistic with Content Marketing Goals

Written by Nick Stamoulis

Without a solid content marketing strategy it’s impossible to have any long term traction with search engine optimization. SEO is the process of creating content (on your website and throughout the web) that will attract the attention of search engines and establish relevance in order for them to ...

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Enterprise SEO Best Practices

Written by Nick Stamoulis

The SEO process can sometimes be more challenging for a larger company than for a smaller company. There are more hands in the pot and more red tape that can lengthen the process and sometimes lead to a standstill. While SEO is a long term online marketing strategy, it’s still important for the pr...

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Where Should a Business Blog be Located?

Written by Nick Stamoulis

When it comes to blogging, the first step is to decide whether or not to do it. While there are many pros to blogging, the time commitment that it takes can sometimes cause would-be bloggers to stay away. For those that decide that to make the commitment to a business blog, the next step is to decid...

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Why You Still Can’t Beat Your Search Competition

Written by Nick Stamoulis

SEO is a long term process. You aren’t going to see results quickly, but within six months to a year of an SEO campaign you should start to see some improvement in your search ranking. What if you’ve been working at it for a year and don’t see any significant change? What if you just can’t s...

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Don’t Be a Social Media Hold Out

Written by Nick Stamoulis

At this point, you’ve heard it again and again. “You need to be on social media.” For the longest time, businesses continued to resist. They thought social media was just for fun and it was no place to handle company business. They believed that they wouldn’t be taken seriously if they were ...

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