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Latest Posts

Don’t Favor Social Profiles Over a Website

Written by Nick Stamoulis

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which ...

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What to Know Before Outsourcing SEO

Written by Nick Stamoulis

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SE...

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Don’t Fixate on the Wrong SEO Goals

Written by Nick Stamoulis

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the...

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Ways for Beginners to Learn SEO

Written by Nick Stamoulis

If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engi...

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7 Free SEO Tools for Site Owners

Written by Nick Stamoulis

The market is flooded with free SEO tools. Some tools are great and a worthwhile investment, others are just okay and some aren’t worth it even if they are free. I use a lot of SEO tools and software programs (paid and free) to help my clients with their SEO, content marketing and social media mar...

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Don’t Miss Out on These Link Opportunities

Written by Nick Stamoulis

For the most part, link building is a challenging endeavor. In order for a link to be worth it, it has to be a link from a quality source and should be relevant. It takes time to establish relationships and your brand online in order to achieve links naturally. However, there are some ways to bui...

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SEO Advice for a New Small Business

Written by Nick Stamoulis

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should ...

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Guest Blogging Isn’t Just for Link Building

Written by Nick Stamoulis

One of the best ways to build links to your site is to participate in content marketing. After all, content based links are very valuable. As long as the content is good it will get noticed by the search engine spiders and target audience members. When speaking to anyone in the SEO industry about...

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Why Negative SEO Isn’t Worth Your Time

Written by Nick Stamoulis

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but rea...

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Save SEO Efforts during a Website Redesign

Written by Nick Stamoulis

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important ...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Expert Interviews Are Great for Content Marketing

Written by Nick Stamoulis

Every industry has its experts/gurus/mavens/mavericks/godfathers/ninjas—these are the men and women that have been around the longest and know your niche inside and out; they are always one step ahead of the curve, or have revolutionized your industry in one way or another. When these people talk ...

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Technical SEO Items to Look Out For

Written by Nick Stamoulis

When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always acc...

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Interview with Guest Blogging Expert Ann Smarty

Written by Nick Stamoulis

Recently I caught up with guest blogging expert Ann Smarty. Ann is currently the Community and Brand Manager for Internet Marketing Ninjas and is the former Editor-in-Chief at Search Engine Journal. She is also the founder of MyBlogGuest.com,  a free community that connects blog owners to guest aut...

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Key Components of a White Hat SEO Campaign

Written by Nick Stamoulis

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ...

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Ways to Claim More SERP Real Estate

Written by Nick Stamoulis

When people are looking for information today they typically turn to their favorite search engine, which is most likely Google. Not only do you want your business to appear within search results, but ideally you want your business to appear multiple times on a SERP (search engine results page). This...

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Why Rank is the Wrong Metric to Pay Attention To

Written by Nick Stamoulis

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation c...

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SEO Competitor Info to Look At

Written by Nick Stamoulis

When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you...

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Should You Accept That Guest Blog Post?

Written by Nick Stamoulis

Are you a blog owner that has received an email that looks something like this: Dear Brick Marketing, We came across Brick Marketing, and found many blog posts interesting. "Tips to Succeed in Local Search" is one of the best blog post we liked in the blog section. After reviewing your website and...

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SEO Clients are Also Responsible for Results

Written by Nick Stamoulis

When a company decides that it wants to improve its website visibility in the search engines it has a couple of options. A larger corporation that has the budget to do so may consider hiring an in house SEO Specialist. Since that isn’t an option for many businesses, alternate options are to have c...

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Are You Using LinkedIn Properly?

Written by Nick Stamoulis

Most of the attention in the social media world is paid to Facebook and Twitter while other sites like Google+ and Pinterest continue to gain popularity. It seems like LinkedIn tends to get lost in the shuffle and only comes up in conversations when people are looking for a job or looking to recruit...

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3 Overlooked Link Building Opportunities

Written by Nick Stamoulis

If you want to stick to a white hat link building strategy it’s important that you diversify your link sources as much as possible. Relying too heavily on one form of link building leaves your website in a vulnerable position—what if that link building tactic becomes classified as web spam and 6...

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What to Do if You Have Unnatural Links

Written by Nick Stamoulis

As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected. The notice itself serves as an FYI and doesn’t necessarily mean that a penalty has occurred (yet). The only way to really ...

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Interview with Viktar Khamianok of Link Assistant

Written by Nick Stamoulis

Recently I had the chance to interview Viktar Khamianok, the creator of the SEO software SEO PowerSuite and Link-Assistant.com. There are plenty of SEO software products that do one thing really well, but SEO PowerSuite was designed to give site owners all the tools they needed to create, execute an...

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3 Signs that Your SEO Campaign is Working

Written by Nick Stamoulis

SEO is a long term process. It takes time to see results from efforts, but as long as you did a good job of optimizing your site and are regularly building links and keeping active in social media you should begin to see an improvement. What many businesses make the mistake of doing is putting too...

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The Best SEO Firms Practice What They Preach

Written by Nick Stamoulis

One of our employees was at a recent SEO roundtable discussion where an inquiring mind asked “how do you find the best SEO company?” Another member of the discussion replied by saying “look at the company’s SEO. It’s like hiring a personal trainer; you would want to look for someone who wa...

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3 Onsite SEO Tips for the Internal Pages of Your Website

Written by Nick Stamoulis

Every single page of your website needs to be optimized for SEO, including those deep internal pages. One very important thing to remember about onsite SEO is that the search engines rank individual pages, not the website as a whole. This means that each page (in theory anyway) has a good chance of ...

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Good SEO is a Two Phase Process

Written by Nick Stamoulis

The SEO process involves multiple steps and for the best results it’s important to take them one by one and dedicate ample time to each. You shouldn’t rush the SEO process and you also shouldn’t jump around from one thing to the next without completing the prior step. SEO involves two phases. ...

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Don’t Get Burned by a Cheap SEO Company

Written by Nick Stamoulis

I know that some site owners are strapped for budget and can’t afford to invest in a full service SEO firm. Unfortunately it means they are stuck between a rock and a hard place—they know they need SEO but aren’t sure how to go about doing it on their own, but they also don’t have the budget...

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Is Your Content Worthy of a Link?

Written by Nick Stamoulis

For SEO purposes it’s important to build inbound links to your site. These links are what convey trust to the search engines and improve your search engine visibility and rank over time. To really be successful with link building though, you can’t be the only one that is sharing or posting lin...

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SEO Results Can’t Be Promised

Written by Nick Stamoulis

One of the first questions that prospects often ask during the sales process about our SEO services is, “So when can I be on the first page of Google?” While it seems like a fair question to ask an SEO firm, the response that we give is always the same. We cannot promise that kind of result from...

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Retraining Your Brain to Focus on Content Creation

Written by Nick Stamoulis

Content creation is definitely one of the biggest challenges facing B2B marketers these days. While you might not think turning out a quality blog post every once in a while is all that hard you have to remember that a strong content marketing campaign requires consistency and a continued commitment...

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Consider SEO Training IF…

Written by Nick Stamoulis

If you are looking to improve the visibility of your website in the search engines and online overall in order to generate more traffic, SEO is definitely the way to go. SEO is an industry that’s always evolving and there are so many ways to go about getting SEO work done. There are plenty of SEO ...

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Bing Webmaster Guidelines: Does Anyone Care?

Written by Nick Stamoulis

Bing recently announced on its blog that it released the Bing Webmaster Guidelines. According to Bing: These Webmaster guidelines are broad, but provide guidance on major points such as: 1. Technical SEO 2. Social Media 3. Content 4. Links 5. Things to Avoid Changes should be infrequent as the...

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The Pros and Cons of an In House SEO Expert

Written by Nick Stamoulis

While most small businesses can’t afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I’ve always believed in working with clients that we’re a good fit for and ...

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Cheap SEO Will Cost You

Written by Nick Stamoulis

While it has showed some signs of improvement, the economy still isn’t all that great. Businesses are still trying to trim their budget where they can in order to save money. They are looking for alternative and cheaper solutions. When times are tough, it’s often the marketing budget that get...

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When an SEO Firm Shouldn’t Take on a Client

Written by Nick Stamoulis

The relationship between an SEO firm and an SEO client should be viewed as a partnership. After all, the two parties will be working together for (hopefully!) a long time. It’s important that there be a level of trust and comfort there between the two. An SEO partnership is different than working ...

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Get the Most Out of Your Social Media Investment

Written by Nick Stamoulis

Social media marketing is finally becoming accepted practice among the higher ups, but the pressure is still there. “What are we getting out of social media?”, “Is social media getting us any leads or sales?”, and “What is our social media ROI?” are all common questions that executives ...

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Are You Unknowingly Duplicating Content?

Written by Nick Stamoulis

The Panda update was a huge Google algorithm update that put a focus on quality content. Prior to the update web content publishers would post the same article or blog post on many sites. The thought was that the more frequently it was “out there”, the more likely it would be that the search e...

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Content Marketing Tips for Small Business

Written by Nick Stamoulis

Inbound marketing tactics, specifically content marketing, is all the rage these days. Potential customers and clients don’t want to feel like they are being advertised to. The companies that get their business are the ones that earn it over time by providing useful information that garners trus...

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Create a Search Engine Spider Friendly Site

Written by Nick Stamoulis

The whole purpose of having a business website is to get visitors to the site that will ultimately become clients or customers. For most websites, the number one referral source of traffic is Google. For most people, Google is the first place they go when they are looking for just about anything. ...

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Local SEO Drives Foot Traffic

Written by Nick Stamoulis

Local SEO is great for ensuring that your local business is showing up in the SERPs for the right audiences. After all, a pizza shop in Chicago doesn’t really care about ranking in the search results for someone that lives in Seattle. But local SEO not only helps your online presence, when done ri...

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Use Analytics Data to Improve an SEO Campaign

Written by Nick Stamoulis

One of the first things that any business/website owner should do once the website is up and running is to add Google Analytics code to the site. Google Analytics provides website owners with a wealth of information at no cost. Without Analytics information, it’s nearly impossible to know how your...

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Why Your New Website Won’t Rank

Written by Nick Stamoulis

If you are launching a new business website you certainly have a few things going for you. It’s a fresh slate and you can really take the website in any direction that you choose. You have the opportunity to hit the ground running by implementing on site search engine optimization right from the...

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No Follow Links Are Still Valuable

Written by Nick Stamoulis

Many site owners want to know the difference between follow and no-follow links. Both kinds of links are seen and noted by the search engines, but the big difference is that a no-follow link doesn’t pass on any SEO value from one site to another. No-follow links help ensure that spammers don’t ...

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Social Post Timing Items to Consider

Written by Nick Stamoulis

When getting started with social media for business there’s a lot that needs to be considered. Many business owners just jump in thinking that it will be easy because they’ve been using social networking sites for personal use for years. However, using it for business is an entirely different ...

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How to Get Your Website Content to Rank

Written by Nick Stamoulis

As we know, it’s certainly not easy to get your website to #1. In fact, for many website owners it’s pretty much impossible. No matter what industry you are in or what your website has to offer, there are competitors out there that are also trying to work their way up the search engine results...

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The Harsh Realities of a Search Engine Penalty

Written by Nick Stamoulis

In early October 2012, Google lived up to Matt Cutts’ promise of “jarring” updates. In about a week Google pushed out the exact match domain (EMD) update, a new Panda update, a page layout algorithm update AND the long awaited Penguin refresh. The EMD update happened first, and plenty of sites...

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