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Reconsider Sending an SEO RFP

Writing by Nick Stamoulis in SEO

Reconsider Sending an SEO RFP

A few days ago Brick Marketing received an SEO RFP from a big public company and I have to admit I was a little proud! The fact that we even made it on this company’s radar is a sign that we’re going about things the right way with regards to our own marketing efforts. However, sometimes I wonder if our efforts are leading prospects to think we’re a bigger SEO company than we actually are. As a ten person SEO company we certainly have more in-house capabilities and bandwidth than a solitary SEO consultant, but Brick Marketing isn’t a massive SEO firm with dozens of SEO specialists and a whole sales team that spend their days responding to SEO RFPs. And, quite frankly, getting this SEO RFP done right before the holidays, when everyone is working on a tight schedule to get projects done before taking vacation time, is pretty CLICK HERE TO READ MORE...

Why Negative SEO Isn’t Worth Your Time

Writing by Brick Marketing in SEO

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but really anyone can do it and anyone can build links to any site that they please. Knowing this, some website owners have thought, “OK, well why don’t I create lots of bad links to my competitors to get them penalized?” This practice has become known as CLICK HERE TO READ MORE...

Optimizing Meta Title Tags for On Site SEO

Writing by Nick Stamoulis in SEO

In this week’s SEO video lesson, Nick Stamoulis explains how to optimize your Meta title tag for your on site SEO. The Meta title is the clickable link in the search engine results page, and is the first thing a person will see to describe your website. Because the Meta title tag is basically your calling card in the search engines, it is important that you optimize it for both usability and SEO purposes. An optimized Meta title tag should be: • Well written • Optimized for keywords • Setting the right expectations to draw the right traffic to your site Watch this week's SEO video CLICK HERE TO READ MORE...

Save SEO Efforts during a Website Redesign

Writing by Brick Marketing in SEO

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important to preserve as much of the search engine trust as possible when launching a new website. Making even a few mistakes can really hurt your SEO. Before launching a new site, ask the following two questions: 1. Are the URLs changing? Maybe your site CLICK HERE TO READ MORE...

Share-Worthy Content Ranks Higher In Search

Writing by Brick Marketing in SEO Social Media

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years and you’ll see that the majority of content that ranks high in the search engines tends to be the most popularly shared. As social signals are having more of an impact on the SERPs, you need to make sure your content is not only optimized for search engine CLICK HERE TO READ MORE...

What’s New in SEO for December 18, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Zeitgeist 2012: What Piqued your Curiosity This Year? As 2012 comes to a close, it's time for Google's 12th annual Year-End Zeitgeist—an in-depth look at the "spirit of the times" as seen through the billions of searches on Google over the past year. Winter Cleaning To make the most impact, we need to make some difficult decisions. So as 2012 comes to an end, here are some additional products, CLICK HERE TO READ MORE...

Expert Interviews Are Great for Content Marketing

Writing by Nick Stamoulis in Content Marketing

Every industry has its experts/gurus/mavens/mavericks/godfathers/ninjas—these are the men and women that have been around the longest and know your niche inside and out; they are always one step ahead of the curve, or have revolutionized your industry in one way or another. When these people talk the whole community listens because what they say carries an immense amount of weight. It’s no short and easy road to becoming an industry expert, especially if you work in a highly competitive niche with a lot of voices, but content marketing is what helps get you to the next level in your own CLICK HERE TO READ MORE...

Technical SEO Items to Look Out For

Writing by Brick Marketing in SEO

When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always accurately reflect what’s going on on the back end of the site which is really what the search engine spiders are seeing. If you’ve incurred a penalty, you will obviously need to conduct a technical SEO audit to figure out what went wrong but it’s CLICK HERE TO READ MORE...

Interview with Guest Blogging Expert Ann Smarty

Writing by Nick Stamoulis in Expert Interviews

Ann Smarty

Recently I caught up with guest blogging expert Ann Smarty. Ann is currently the Community and Brand Manager for Internet Marketing Ninjas and is the former Editor-in-Chief at Search Engine Journal. She is also the founder of MyBlogGuest.com,  a free community that connects blog owners to guest authors for mutual benefit. Ann Smarty also writes for some of the top Internet Marketing sites including SEOmoz, Mashable, Social Media Examiner and many more! This interview is rather long, but is worth the time to read through all of it! Thanks so much to Ann Smarty for spending the CLICK HERE TO READ MORE...

It’s Time for Keyword Analysis; What Should You Look For?

Writing by Nick Stamoulis in Keyword Research

Your keyword research is not set in stone. The best keywords for your SEO program are bound to change as your business, industry and searcher behavior evolves. For instance, the concept of “social media marketing” didn’t even exist until a few years ago and now it gets 165,000 searches a month in the US alone. This now highly coveted keyword has also spurned thousands of long tail variations including phrases like “social media marketing consultant,” “social media for small businesses,” “social media analytics” and many, many more. The most successful businesses recognize when the lexicon of their industry is changing CLICK HERE TO READ MORE...

Key Components of a White Hat SEO Campaign

Writing by Brick Marketing in SEO

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that aren’t approved by the search engines in order to attempt to gain a quick improvement in rank and SERP (search engine results page) presence. The search engines continue to get more sophisticated as time goes on and Google has been making some huge tweaks CLICK HERE TO READ MORE...