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Content Marketing for SEO Tips

Writing by Brick Marketing in Internet Marketing

In this week’s SEO video lesson, Nick Stamoulis gives some advice on how to optimize your Content Marketing efforts for your site’s overall SEO. From varying your anchor text to going after long tail keywords in your blog posts, Nick lays out some tips on how to optimize your great content so the search engines can find it. Always remember to write your content for your audience first, and then optimize second. Your great content combined with the proper optimization can drive traffic to your site for weeks after it published. Watch this week's SEO video lesson from Nick Stamoulis here! To learn more about SEO, register for a full day SEO training workshop in a city near you at the following page: CLICK HERE TO READ MORE...

How Important is Domain Authority When Building Links?

Writing by Nick Stamoulis in Link Building

A few weeks ago I came across this great post on SEOMoz by Adam Thompson that talked about whether or not an inbound link’s domain authority should be how a site owner decides to disavow a link. Adam’s conclusion? “Don't go out and delete links just because they are on a site with low domain authority. I'd rather have a natural, editorial link from a quality site with 25 or 30 domain authority than an unnatural link from a site with 50 domain authority.” I have to agree with him but I think that site owners need to CLICK HERE TO READ MORE...

What to Know Before Outsourcing SEO

Writing by Brick Marketing in SEO

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SEO work on their own after attending an SEO training session or getting insights from an SEO consultant. It’s the businesses that fall somewhere in between that typically look to outsource the work to an SEO firm. Since there are CLICK HERE TO READ MORE...

Don’t Fixate on the Wrong SEO Goals

Writing by Brick Marketing in SEO

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the wrong things which can lead to bad decisions and a campaign that suffers due to those bad decisions. The key is to not lose sight of the bigger picture as an SEO campaign progresses, however slowly that may be. CLICK HERE TO READ MORE...

How to Explain a Drop In Traffic

Writing by Nick Stamoulis in Internet Marketing

If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many referring links did you build this month and did any of them send substantial traffic? When traffic is up then life is good, right? What happens when there is a drop in traffic one month? Or worse, for a few months in a row. How can you explain a CLICK HERE TO READ MORE...

Ways for Beginners to Learn SEO

Writing by Brick Marketing in SEO

If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engine visibility and traffic to a website. Of course if you are new to the SEO game it can be confusing and it’s hard to know where to start in order to learn it. Here are our suggestions: Google Sure there are plenty of other search engines that exist but let’s face it, Google CLICK HERE TO READ MORE...

On Site SEO Tips for Local SEO

Writing by Brick Marketing in SEO

In this week’s SEO video lesson, Nick Stamoulis provides on site SEO tips that work to optimize pages for local SEO. Adding your local address to your web page’s footer as well as using localized keywords such as “Boston carpenter” or “Indian Restaurant Hartford” can help to boost your site’s local SEO presence. However you need to be careful and avoid old school techniques such as keyword rich domains and micro-sites designed to boost local rankings as they will only work temporarily and can leave you with a search penalty. Watch this week's SEO video lesson from Nick Stamoulis here! To learn more CLICK HERE TO READ MORE...

7 Free SEO Tools for Site Owners

Writing by Nick Stamoulis in SEO

The market is flooded with free SEO tools. Some tools are great and a worthwhile investment, others are just okay and some aren’t worth it even if they are free. I use a lot of SEO tools and software programs (paid and free) to help my clients with their SEO, content marketing and social media marketing campaigns. Here are some of my favorite free SEO tools: Keyword Lizard Keyword lizard is great if you’re trying to localize your keyword list and ensure you don’t miss any variations. You can plug your national keywords into one column and your locality into CLICK HERE TO READ MORE...

Don’t Miss Out on These Link Opportunities

Writing by Brick Marketing in Link Building

For the most part, link building is a challenging endeavor. In order for a link to be worth it, it has to be a link from a quality source and should be relevant. It takes time to establish relationships and your brand online in order to achieve links naturally. However, there are some ways to build links that are fairly easy that you should be capitalizing on. Incorporate these links into your strategy right now: Blog post links A company blog is great to have for many reasons. Not only does it showcase your knowledge and brand CLICK HERE TO READ MORE...

Brick Marketing Reviews and Review Information

Writing by Brick Marketing in SEO

Thanks for taking the time to research the full service SEO firm Brick Marketing! I have taken the time to gather some of the key places our SEO clients have rated us online. Here is an overview of the places that have rated and reviewed Brick Marketing: 1. Brick Marketing Official Client Reviews This link on our company about Brick Marketing page on the Brick Marketing website: http://www.brickmarketing.com/about-client-reviews.htm 2. Brick Marketing Better Business Bureau Page This link is the official company profile and page that about Brick Marketing: http://www.bbb.org/boston/business-reviews/marketing-consultants/brick-marketing-llc-in-boston-ma-101851/ 3. Brick Marketing Yelp Reviews Below you will find the review information on the Brick Marketing CLICK HERE TO READ MORE...

SEO Advice for a New Small Business

Writing by Nick Stamoulis in SEO

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should know. 1. Strap in for the long haul. A new small business (unless you purchased a previously owned domain) doesn’t have much in the way of search engine trust. There are some things that you can only earn with time and domain age and trust is one of them. CLICK HERE TO READ MORE...