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3 Ways to Prevent B2B SEO Success

Writing by Brick Marketing in SEO

There are many different parts that make up a B2B SEO campaign. In order for the campaign to be successful, they all need to be implemented properly and be working together. Forgetting a step here or there can result in a campaign that misses the mark. Even the smallest mistake can hinder long term SEO success. While in the process of launching a B2B SEO campaign, make sure to avoid the following errors: Lack of Original Content Content marketing is a huge part of B2B SEO. Without content, what is there to optimize? Content distribution serves multiple purposes and can be an extremely effective inbound marketing technique that improves brand visibility amongst target audience members, establishes trust, and builds inbound links for SEO purposes. Quality content that attracts attention can lead to more website traffic, sales, leads, and conversions. B2B marketers often make two mistakes when it comes to content marketing. First, CLICK HERE TO READ MORE...

What’s New in SEO for January 31, 2012

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Updating our privacy policies and terms of service Google explains what’s changing to its privacy policy and terms of service, why and what these changes mean for users. WHAT'S NEW THIS WEEK WITH YAHOO: The Times They Are a Changing…and These Apps They are A-Going Yahoo! provides a list of apps that will no longer be supported. WHAT'S NEW THIS WEEK WITH BING: Bing Rewards December Winners and Our CLICK HERE TO READ MORE...

What is Your Twimpact?

Writing by Nick Stamoulis in Social Media

I came across this really interesting blog post on simplyzesty.com a few weeks ago that outlined a study done by the Journal of Medical Internet Research. The study, which took place over three years, attempted to determine the relationship between heavily tweeted articles and the amount of times they were cited elsewhere on the Internet. The results were pretty impressive; highly tweeted articles were 11 times more likely to be highly cited than less-tweeted articles. The “twimpact factor” measures the number of tweets that an article gets in seven days and the study concluded that “Top-cited CLICK HERE TO READ MORE...

Social Media is Different for Every Business

Writing by Brick Marketing in Social Media

When it comes to social media there is no one size fits all kind of strategy for business. Social media has become a complex space in the last few years and there is plenty going on within it. The right way to use social media for business depends on lots of factors including the size of the business, the nature of the business, the target audience, and whether the business is in the B2B or B2C sector. Many business owners and even social media “experts” don’t understand this. They think that you need to use every CLICK HERE TO READ MORE...

It’s Impossible to Put a Timeline on SEO Success

Writing by Brick Marketing in SEO

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different to different people. While many understand the nature of an SEO campaign and that you need to be realistic with expectations, others think that a successful SEO campaign means getting a number one ranking and pulling in an unlikely amount of traffic in a relatively short period of time. The only CLICK HERE TO READ MORE...

Do You Want Followers or Leads?

Writing by Nick Stamoulis in Social Media

One of the first onsite SEO recommendations I give to many of my new SEO consulting and social SEO clients is to rethink where they have placed their “Connect with Us” buttons that link to their social profiles. Many website owners place these buttons at the top of each page, giving them valuable top-of-page real estate that I feel could be much better used to hold a call-to-action or lead form. When they ask me why I think they should move those buttons to the side level navigation and footer I answer back with another question—do you want friends CLICK HERE TO READ MORE...

Why Not Get the Link?

Writing by Brick Marketing in Link Building

When it comes to link building for SEO purposes it’s important to not have such a narrow focus. It’s a good strategy to develop a link building campaign that spans over a year time period with monthly activities built in and stick to it, however that doesn’t mean that those are the ONLY activities that you should implement. A typical link building strategy includes tactics like press release distribution, directory submission, social media engagement, social bookmarking, article marketing, local profile creation, and business profile creation. This is a good base and a good starting point, but you never know CLICK HERE TO READ MORE...

Blog Posts to Read for January 26, 2012

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Title Tag Optimization: 15 Super Tips to Optimize your Title Tags Having a great title tag helps search engines figure out what your website is about and rank you properly. CLICK HERE TO READ MORE Getting Comments on Your Blog: 7 Ways to Do It This post provides tips to ensure that your comments are the best that they can be and won’t CLICK HERE TO READ MORE...

Offsite SEO Can’t Save a Bad Website

Writing by Nick Stamoulis in SEO

A strong SEO campaign can do a lot of things for your website and your online business. It can help increase your overall online presence, drive more targeted traffic to your website, improve your site’s visibility in the search engines, build your brand’s industry authority and much more. But there is one thing that offsite SEO can’t do, no matter how much time or money you put into creating and implementing your campaign—offsite SEO can’t save a bad website. In the end, how “good” or “bad” a website is mostly boils down to the user experience. Here are three components of CLICK HERE TO READ MORE...

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