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Latest Posts

Interview with Nathan Safran of Conductor, Inc.

Written by Nick Stamoulis

Recently I had the chance to interview Nathan Safran. Nathan is Director of Research at Conductor, Inc, an SEO technology company in New York, authoring insightful research on trends in the natural search industry. He is a monthly columnist at SearchEngineLand and Search Engine Watch and a a former ...

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How to Improve a Blog Post for SEO

Written by Nick Stamoulis

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The...

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Real Connections Through B2B Social Media Take Time

Written by Nick Stamoulis

Here’s a question for all the B2B marketers out there—when you attend a tradeshow and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads...

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Ways to Incorporate Video into a B2B SEO Campaign

Written by Nick Stamoulis

A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. It’s also what attracts the attention of the search engine spiders, improving your overall footprint onli...

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B2Bs, Who Is Your Biggest Competition Online?

Written by Nick Stamoulis

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Next marketing 101 question—are those brands the same as your...

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Reasons to Keep B2B SEO Content Evergreen

Written by Nick Stamoulis

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary pur...

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Make Sure Your SEO Lines Up with Searcher Behavior

Written by Nick Stamoulis

A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. When you’re conducting your keyword research you have to keep an open mind about what kind of search terms are going ...

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Understanding Google Penalties: Penguin 2.0 Is Coming

Written by Nick Stamoulis

Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren’t familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tacti...

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Interview with SEO Expert Ted Ives

Written by Nick Stamoulis

Recently I had the chance to interview SEO expert Ted Ives. Ted previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. His background working...

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Don’t Be Afraid to Ask for a Link

Written by Nick Stamoulis

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear natur...

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Share All B2B Content in Blog Posts

Written by Nick Stamoulis

B2B products and services are different from B2C products and services because often times they serve a specific niche as opposed to being used by the masses. Many B2C products don’t need extensive explanation and the sales cycle is typically much shorter, especially for parity products. In the wo...

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Taking Advantage of the Many Small B2B Keyword Ponds

Written by Nick Stamoulis

I came across this great line in a Search Engine Watch post by Jennifer Van Iderstyne about keyword search volume. She said, “You won’t get traffic by being a small fish in a big lake, but the good news is, small ponds are everywhere you look, if you’re willing to see them.” I thought that w...

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Select a Variety of SEO Keywords

Written by Nick Stamoulis

Keywords are the foundation of an SEO campaign. People search using keywords or key phrases and the search engines show results that include those keywords and match that query. Of course, it’s not as simple as it sounds. Just throwing a bunch of keywords on a page isn’t going to get your site t...

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Interview with Elisabeth Osmeloski of Search Engine Land

Written by Nick Stamoulis

Recently I had the chance to interview Elisabeth Osmeloski. Elisabeth Osmeloski is Director of Audience Development for Search Engine Land and Marketing Land, two of the leading trade publications in the digital marketing space. She is responsible for increasing readership through owned, earned...

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A B2B Social Media Strategy Should be Rooted In Content

Written by Nick Stamoulis

Social media can no longer be ignored by B2Bs. B2B decision makers search for information online and social media has become a critical component of the online landscape. For SEO purposes, social media activity is necessary because social signals feed into the search engine algorithm. When social me...

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Can Your Site Be Penalized for a Link Spike?

Written by Nick Stamoulis

A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It’s important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to “spam” the system. A lot of black hat SEO ...

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Make SEO Worthwhile with a Clear Call to Action

Written by Nick Stamoulis

A strong SEO campaign is essential in the competitive online space. If you want your website to rank in the search engines for specific keywords and keyword phrases, you will need to optimize your existing site content to include those keywords, add additional site content like blog posts on a regu...

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Basic Links that Every Site Should Have

Written by Nick Stamoulis

Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity o...

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How to Mess Up a B2B SEO Campaign

Written by Nick Stamoulis

B2B decision makers are taking advantage of the web when it’s time to research a service or product provider. This means that if you operate a B2B, you need to be active in marketing the business online. SEO is an important aspect of B2B online marketing since one of the first places decision make...

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How Did Your B2B SEO Campaign Go So Wrong?

Written by Brick Marketing

B2B SEO is a long term process. There really is no other way around it. What you do today could impact the overall success of your website for months or even years to come. That’s why Brick Marketing always recommends our full service B2B SEO clients stick to a white hat SEO program. That way you ...

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Search Engine Penalty: Manual or Algorithmic?

Written by Nick Stamoulis

If you’ve noticed a significant dip in traffic to your website that spans a substantial amount of time (more than just a few days or weeks) and you haven’t scaled back any of your marketing efforts and can’t attribute it to external factors like the seasonality of your product or service your ...

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Interview with SEO Expert John E Lincoln

Written by Nick Stamoulis

Recently I had the chance to interview John E Lincoln. John is the Founder and President of SEO and Social Media at Ignite Visibility, a full service Internet marketing company based in San Diego, CA. John is a frequent guest author on Search Engine Land, Marketing Land and the Ignite Visibility Uni...

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Don’t Abuse Keywords for SEO

Written by Nick Stamoulis

Keywords are an essential part of an SEO program. Even if you don’t have much SEO knowledge, this much should be somewhat obvious. SEO is all about improving a search engine presence meaning that you want your site to show up when people insert, you guessed it- keywords, into the search box and hi...

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The Best Keywords to Target

Written by Nick Stamoulis

One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. You never want to rush t...

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How a Merger Could Affect SEO

Written by Nick Stamoulis

Most businesses start up with the intention of growing over time. Isn’t that the goal? Nearly every business starts as a “small business” but as it succeeds over time, along with it comes growth and potential new opportunities. One possible opportunity that may come along for a successful s...

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Features of a B2B Blog That Improve SEO

Written by Nick Stamoulis

When a prospective B2B SEO client gets in touch and is curious about the SEO process that we’ll take one of our first questions is, “Do you have a blog?” Content writing has become an intrinsic component of SEO today, specifically blog writing. The search engines rank web pages and each blog...

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Good SEO Means Putting Your Visitors First

Written by Nick Stamoulis

This might sound a little crazy coming from an SEO professional, but if you want to have the best SEO campaign possible (the kind that can survive just about any algorithm update) the single best piece of advice I can give you is to stop worrying about the search engines and put your visitors first....

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Why Are My Top Keywords All Branded?

Written by Nick Stamoulis

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It’s important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. If ...

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Understanding the Value of Long Tail Keywords

Written by Nick Stamoulis

Next time you are in your Google Analytics account take a look at how many keywords are driving organic traffic to your site. Depending on how large your site is there could be hundreds, maybe even thousands, of keywords driving traffic to your site in any given month. For instance, one of my B2B SE...

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B2B Content Marketing Is Only As Boring As You Make It

Written by Nick Stamoulis

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy gets ...

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Leverage Advertising for SEO Link Building

Written by Nick Stamoulis

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. SEO is a part of online marketing but that doesn’t mean that...

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Year Two of an SEO Program Should Focus on Content

Written by Nick Stamoulis

The way to approach SEO depends on the business and the budget that it has for SEO activities. Larger corporations may be able to afford an in house SEO team. If that’s the case, they will certainly be able to get a lot more done and the campaign will move from phase to phase more quickly. However...

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Give King Content the Support It Needs

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Bill Gates once famously said that “content is king.” At the risk of making a chess metaphor, while the king is the most important piece on the board, it isn’t the most powerful. To win at the game of chess, one must be a...

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Do You Have to Justify That B2B Link?

Written by Nick Stamoulis

There are billons upon billions of pages on the Internet, and it’s only getting bigger every day. That means there are billons upon billons of link building opportunities for B2B website owners and marketers. But with that many potential linking opportunities out there how is a site owner or marke...

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How SEO is Impacted by a Branding Change

Written by Nick Stamoulis

All companies evolve over time. At least, they should. In the case of many B2Bs, what the customer or client is looking for now is very different than what they needed even just a few years ago. Businesses need to keep up with the times so they need to purchase products and services that keep up wit...

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Interview with SEO Expert Eric Enge

Written by Nick Stamoulis

Recently I had the chance to interview search engine marketing (SEM) expert Eric Enge. Eric career began as a software engineer, but  has been involved in the world of SEO since 2002. He is the founder, CEO of Stone Temple Consulting and is co-author of  "The Art of SEO", along with Rand Fishkin, ...

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Where Did My Website Visitors Go?

Written by Nick Stamoulis

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren’t going to see a huge bump in visitors at the onset of a campaign but over time there shou...

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How B2B SEO is Like PR

Written by Nick Stamoulis

There are so many ways to market a business, both online and offline. A traditional marketing method that is still very relevant today and that continues to evolve is public relations. PR involves maintaining a positive company reputation among the public and establishing a positive relationship bet...

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What is White Hat SEO?

Written by Nick Stamoulis

White hat SEO is just one of the many methodologies your SEO campaign can follow. There is also black hat SEO, grey hat SEO and many other shades in between. One methodology isn’t necessarily better than the other but, as a strictly white hat SEO professional, I believe that white hat SEO is the b...

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B2B Search Engine Rank as a Business Metric

Written by Brick Marketing

There are plenty of posts here on the Brick Marketing blog explaining why B2B search engine rank shouldn’t be a businesses number one metric when it comes to measuring the success of their SEO plan. First off, the search engines are personalizing search results, which means that what I see when I ...

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Is Your Website In the Google Sandbox?

Written by Nick Stamoulis

SEOs spend a lot of time thinking about the Google search algorithm. After all, Google is the King of Search as everyone “Googles” what they are looking for. Unfortunately the Google algorithm remains a secretive entity and we are only left to trial and error to even begin to understand it. Howe...

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How B2B SEO Differs from B2C SEO

Written by Nick Stamoulis

The way to market to a fellow business and the way to market to an everyday consumer are usually very different. Sure, many of the methods are the same but the way that you approach them needs to be tweaked based on the audience. The B2B market has very different expectations than the consumer marke...

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Don’t Turn Google into Your Only Traffic Source

Written by Nick Stamoulis

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” The point of SEO is to he...

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