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The Dangers of Cheap Link Building Services

Writing by Nick Stamoulis in Link Building

I know that, for many small business owners and marketing managers, the SEO budget is tight. You simply can’t afford to hire a full-time SEO copywriter, a full-time link building manager, a full-time social media marketing manager and so forth. A lot of site owners manage to piece their own SEO program together, or maybe they hire a white hat SEO consultant or SEO company to outline a strategy for them that they can implement on their own. Either way, most site owners are looking to get the most value and return for every dollar they spend on their SEO program. A few site owners might ultimately decide that a cheap link building service is the way to go---and I’m here to tell you it’s not worth the risk! Here are 3 dangers of using a cheap link building service: 1. You get what you pay for. If you have never done any CLICK HERE TO READ MORE...

Reasons Why SEO Is Frustrating

Writing by Brick Marketing in SEO

Reasons Why SEO Is Frustrating

As SEO experts, we’ll be the first to admit that SEO can be a frustrating field so we can only imagine how SEO clients feel. Here are some of the top SEO frustrations: Success is difficult to measure SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explained it’s often difficult for SEO clients to understand this concept. Clients want to see SEO results and they wanted to see them yesterday but that’s not how it works. It can take years to begin to see SEO results, especially in a competitive CLICK HERE TO READ MORE...

Google Analytics Data to Pay Attention To

Writing by Brick Marketing in SEO

Google Analytics Data to Pay Attention To

One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are you going to make changes or improve upon your site if you don’t know what’s working and what’s not? Even though Analytics is free and it’s relatively easy to put the code onto your site, many website owners still aren’t taking advantage CLICK HERE TO READ MORE...

Blog Posts to Read for January 10, 2013

Writing by Brick Marketing in SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How Businesses Can Avoid SEO Consultant Remorse Business owners can find themselves overwhelmed by many suggestions an SEO consultant makes. Ideas without Execution are Hallucinations! 5 Super-Basic Writing Tips to Help You Be a Better Web Copywriter Learn five basic writing tips to improve your web copywriting and all the writing you do, including starting with an outline and getting CLICK HERE TO READ MORE...

How to Find New Opportunities for Blog Commenting

Writing by Nick Stamoulis in Link Building

Before I go any further let me say that I think blog commenting is a great link building tactic provided it’s done right. This means actually reading the post and responding to something that struck you as interesting or insightful. “Great post!” doesn’t really cut it, nor should you ever try to promote your own brand in the comment. Like any other valuable link building tactic, the spammers have taken advantage of blog commenting and soured it a little bit for the rest of us. But if you are committed to a white hat link building program which includes (but CLICK HERE TO READ MORE...

SEO Copywriting Rules to Follow

Writing by Brick Marketing in SEO

SEO Copywriting Rules to Follow

When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. Here are 3 important SEO copywriting rules to follow: Incorporate keywords as appropriate One of the primary ways that people find content online is through the search engines. The search engines deliver results that are relevant to a search query based on the keywords that were searched for. While keywords are often incorporated into content naturally CLICK HERE TO READ MORE...

On Site SEO Tips for Optimizing H Tags

Writing by Brick Marketing in SEO

In this week’s SEO video lesson, Nick Stamoulis explains how to optimize your H tags as part of your on site SEO. H tags help break your content up into sections so it is more visually appealing but also help your SEO because the tags tell search spiders what search keywords are associated with the content on that specific page. By adding your keywords to your H1, H2, and H4 tags, you not only create a well organized web page that visitors will be able to navigate easily, but the search engines are better able to crawl and index the page so CLICK HERE TO READ MORE...

SEO Activities Don’t Have to be Overwhelming

Writing by Brick Marketing in SEO

SEO Activities Don’t Have to be Overwhelming

Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, the owner themselves may take on the work. While this is less than ideal, it’s the only option for businesses that are working with a small budget. Doing some SEO work is always better than doing none at all. Procrastination often CLICK HERE TO READ MORE...

What’s New in SEO for January 8, 2013

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The Federal Trade Commission Closes its Antitrust Review The U.S. Federal Trade Commission today announced it has closed its investigation into Google after an exhaustive 19-month review that covered millions of pages of documents and involved many hours of testimony. The conclusion is clear: Google’s services are good for users and good for competition. A Better, Faster Travel Planning Experience: 2012 Updates This year, we’ve made some changes CLICK HERE TO READ MORE...

Get Realistic about B2B Social Attribution

Writing by Nick Stamoulis in B2B SEO Marketing

Most B2B sales cycles are very long; I’ve even worked with some B2B companies where the average sales cycle was 9+ months. When a potential customer is looking to invest in a million dollar piece of equipment or $100,000 enterprise software system it’s usually not a decision they take likely. The odds of a B2B lead coming to your site for the first time and converting right away are slim to none (I’d wager none). A potential customer is going to want to research their options, talk with your sales team, and maybe test out the product. They’ll probably also CLICK HERE TO READ MORE...

How to Execute SEO with a Small Budget

Writing by Brick Marketing in SEO

How to Execute SEO with a Small Budget

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don’t even bother looking into SEO because all they think about is the cost that is associated with it. While it’s true that a small business with a limited budget certainly can’t hire an in house SEO Specialist and may not even be able to pay the monthly fees associated with a full service SEO firm that doesn’t mean that they can’t do any SEO at all. No, we aren’t telling you to CLICK HERE TO READ MORE...