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Latest Posts

Understanding the Value of Long Tail Keywords

Written by Nick Stamoulis

Next time you are in your Google Analytics account take a look at how many keywords are driving organic traffic to your site. Depending on how large your site is there could be hundreds, maybe even thousands, of keywords driving traffic to your site in any given month. For instance, one of my B2B SE...

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B2B Content Marketing Is Only As Boring As You Make It

Written by Nick Stamoulis

The number one complaint I hear from many of my full service B2B SEO clients is that they don’t know what to write about. They feel like they don’t have anything new to say; that their industry isn’t exciting enough; that no one actually cares anyway—so their content marketing strategy gets ...

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Leverage Advertising for SEO Link Building

Written by Nick Stamoulis

The individuals, companies, firms, etc. that are the most successful with SEO are the ones that think outside of the box when it comes to SEO activities and understand that other things that the business is up to can help to improve SEO. SEO is a part of online marketing but that doesn’t mean that...

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Year Two of an SEO Program Should Focus on Content

Written by Nick Stamoulis

The way to approach SEO depends on the business and the budget that it has for SEO activities. Larger corporations may be able to afford an in house SEO team. If that’s the case, they will certainly be able to get a lot more done and the campaign will move from phase to phase more quickly. However...

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Give King Content the Support It Needs

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Bill Gates once famously said that “content is king.” At the risk of making a chess metaphor, while the king is the most important piece on the board, it isn’t the most powerful. To win at the game of chess, one must be a...

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Do You Have to Justify That B2B Link?

Written by Nick Stamoulis

There are billons upon billions of pages on the Internet, and it’s only getting bigger every day. That means there are billons upon billons of link building opportunities for B2B website owners and marketers. But with that many potential linking opportunities out there how is a site owner or marke...

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How SEO is Impacted by a Branding Change

Written by Nick Stamoulis

All companies evolve over time. At least, they should. In the case of many B2Bs, what the customer or client is looking for now is very different than what they needed even just a few years ago. Businesses need to keep up with the times so they need to purchase products and services that keep up wit...

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Interview with SEO Expert Eric Enge

Written by Nick Stamoulis

Recently I had the chance to interview search engine marketing (SEM) expert Eric Enge. Eric career began as a software engineer, but  has been involved in the world of SEO since 2002. He is the founder, CEO of Stone Temple Consulting and is co-author of  "The Art of SEO", along with Rand Fishkin, ...

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Where Did My Website Visitors Go?

Written by Nick Stamoulis

Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren’t going to see a huge bump in visitors at the onset of a campaign but over time there shou...

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How B2B SEO is Like PR

Written by Nick Stamoulis

There are so many ways to market a business, both online and offline. A traditional marketing method that is still very relevant today and that continues to evolve is public relations. PR involves maintaining a positive company reputation among the public and establishing a positive relationship bet...

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What is White Hat SEO?

Written by Nick Stamoulis

White hat SEO is just one of the many methodologies your SEO campaign can follow. There is also black hat SEO, grey hat SEO and many other shades in between. One methodology isn’t necessarily better than the other but, as a strictly white hat SEO professional, I believe that white hat SEO is the b...

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B2B Search Engine Rank as a Business Metric

Written by Brick Marketing

There are plenty of posts here on the Brick Marketing blog explaining why B2B search engine rank shouldn’t be a businesses number one metric when it comes to measuring the success of their SEO plan. First off, the search engines are personalizing search results, which means that what I see when I ...

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Is Your Website In the Google Sandbox?

Written by Nick Stamoulis

SEOs spend a lot of time thinking about the Google search algorithm. After all, Google is the King of Search as everyone “Googles” what they are looking for. Unfortunately the Google algorithm remains a secretive entity and we are only left to trial and error to even begin to understand it. Howe...

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How B2B SEO Differs from B2C SEO

Written by Nick Stamoulis

The way to market to a fellow business and the way to market to an everyday consumer are usually very different. Sure, many of the methods are the same but the way that you approach them needs to be tweaked based on the audience. The B2B market has very different expectations than the consumer marke...

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Don’t Turn Google into Your Only Traffic Source

Written by Nick Stamoulis

This might sound unusual coming from an SEO provider, but you don’t want to rest the long term success of your website solely on the search engines. I can hear what you’re thinking now; “but if I shouldn’t rely on the search engines than what is the point of SEO?” The point of SEO is to he...

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B2B SEO Analytics Are Essential

Written by Nick Stamoulis

There are many steps involved in a B2B SEO campaign and there’s a lot of set up work that needs to be done at the start. The website needs to be worth the SEO investment so there’s often some recommended user experience tweaks and then of course social profiles need to be either set up or edited...

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Blog Posts Require More Than SEO

Written by Nick Stamoulis

After conducting keyword research and implementing targeted keywords onto the existing static pages of your website, one of the biggest components of long term SEO success is creating fresh new content on a regular basis. The best way to keep your website “fresh” is by implementing a blog that i...

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Getting Into the SEO Mindset

Written by Brick Marketing

In order to “do” SEO properly you need to have the right attitude about it. Too often site owners claim SEO doesn’t work but mostly that’s because they didn’t actually take the time to invest in it properly. If you only put 50% in you can’t expect to get 100% out of your SEO campaign. He...

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Boost the Visibility of B2B SEO Content

Written by Nick Stamoulis

In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn’t going to cut it these days. The most powerful links to a website/blog are the ones that occur naturally when an outside party decides that what you h...

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Interview with SEO Expert Ian Lurie

Written by Nick Stamoulis

Recently I had the chance to interview SEO expert Ian Lurie. Ian is the founder and CEO of Internet Marketing agency Portent Inc.  He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Inte...

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Remove the Red Tape on Your SEO Campaign

Written by Nick Stamoulis

An SEO campaign is an ongoing process. It’s not like a one off promotion or advertising campaign that runs for a limited amount of time. Therefore, it’s true that there really are no “hard, fast” deadlines but at the same time, the longer that you put things off the longer it will take to se...

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Attributes of a Good SEO Firm

Written by Nick Stamoulis

The decision to hire an SEO company isn’t made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Of course, that investment is well worth it since a positive searc...

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Get Links to Beget Links

Written by Nick Stamoulis

The best kinds of link building activities are the ones that stimulate other activity. Imagine your SEO campaign is like a racecar and your link building efforts are the turbo boost---it’s what kicks things up a notch and takes your website to the next level. 5-10 years ago most websites could bui...

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What Information is the B2B Customer Looking For?

Written by Nick Stamoulis

The goal of a B2B SEO campaign is to improve a search engine presence for specific keywords in order to generate more traffic to the business website. When it comes to optimizing the static website content, that means that keyword research needs to be conducted and keywords that are relevant and hav...

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3 Other Social Media Platforms to Invest In

Written by Nick Stamoulis

We are all intimately familiar with the big social networks—Facebook, Twitter, LinkedIn, and to some extent Google+. But those four sites are not the only social media platforms out there. IN fact, they are really only the tip of the iceberg. Yes, Facebook has 800+ million users and Google+ (claim...

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Newsletters Inform AND Promote Your Small Business

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. When it comes to marketing your practice or small business, it can be tempting to compartmentalize your thinking. You might put useful and educational information in one category and marketing into another category. But in my dec...

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Always Communicate With Your SEO Partner

Written by Nick Stamoulis

Companies choose to outsource SEO work for two reasons. First, they can’t afford to hire additional staff to handle SEO and second, current staff members aren’t qualified and don’t have the time to learn it and then include it amongst all of their other daily duties. In many cases outsourcing ...

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Don’t Let Google Catch You Plagiarizing

Written by Nick Stamoulis

It’s something we all learned in elementary school. Don’t copy the work of others! During exams teachers kept an eye on the classroom to make sure that students weren’t taking a peek at the answers of their neighbors and when correcting essays made sure that it wasn’t copied word for word ...

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Interview with SEM Expert Kevin Lee

Written by Nick Stamoulis

Recently I had the chance to interview search engine marketing (SEM) expert Kevin Lee. Kevin has been a part of the SEM world practically since its inception (long enough to earn the title of "godfather of SEM") and is a founding member of SEMPO. Kevin is also the Co-Founder & Executive Chairma...

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Don’t Blame a Low Conversion Rate on SEO

Written by Nick Stamoulis

One of the most important online marketing tactics today is search engine optimization since nearly everybody that is looking for anything online turns to the search engines. However it’s necessary to recognize that there is a difference between the purpose of SEO and the purpose of a business we...

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Getting More Value from Your Published B2B Content

Written by Nick Stamoulis

Most B2B marketers understand the importance of great content and how it can impact their long term B2B SEO success. However, studies have shown that most B2B marketers are concerned with producing enough content to help drive their SEO and social media marketing campaigns forward…and they should ...

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What Are Your B2B SEO Competitors Doing?

Written by Nick Stamoulis

When you get started with any new marketing initiative one of the first things that you need to consider is the competition in the market and what the competitors are doing to attract attention. This information will then help shape your campaign so that you are able to stand out and compete in the ...

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Why Risk Your Website with Black Hat SEO Tactics?

Written by Nick Stamoulis

Let me start off by saying that I am a strictly white hat SEO practitioner, and that means that I make sure that all the SEO work I do for my clients, as well as for Brick Marketing itself, falls in line with the Google and Bing Webmaster Tools guidelines. That being said, I have seen plenty of site...

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Don’t Favor Social Over SEO

Written by Nick Stamoulis

The best online marketing campaign is well rounded and includes a combination of search engine optimization, content marketing, and social media. For the best results, all 3 of these tactics should be integrated into one overall campaign. However, there are still businesses out there that for what...

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Achieve Natural Links with B2B Content

Written by Nick Stamoulis

Link building as part of a B2B SEO program has evolved over the years. Inbound links pointing to a site are what help to convey trust to the search engines. If a site has a link from an outside source, it means that the site is trusted by that source. In the early days of SEO the focus was on the nu...

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How to Prove SEO Is Working For Your Website

Written by Brick Marketing

In today’s economy very dollar has to be accounted for. For many websites, they want to see that when they invest one dollar in their SEO campaign it’s going to bring a $1.50 or $2 back into their business. But in order to prove SEO is working for your website you need to know what to look for. ...

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Why Pay Per Link SEO is No Good

Written by Nick Stamoulis

If you’re in the market for an SEO provider you’ll find that there are plenty of options to choose from. You could hire an in house professional or opt to outsource the work. Outsourcing is typically the way to go for budget purposes since an in house professional can be pricey. Once you’ve de...

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Interview with Content Marketing Expert Ann Handley

Written by Nick Stamoulis

Recently I had the chance to interview content marketing expert Ann Handley. If you've ever researched content marketing tips and best practices chances are you have come across Ann and her expert advice. Since 2002, Ann has been the Chief Content Officer of MarketingProfs, a training and education ...

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SEO Work Shouldn’t be Seasonal

Written by Nick Stamoulis

Many businesses operate on seasonal schedules. For example, a pool cleaning service in New England isn’t going to get much business in January and a snow plowing company won’t have anything to do in July. However, seasonality of services and products doesn’t always align directly with the actu...

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3 Questions You Shouldn’t Ask Your SEO Company

Written by Nick Stamoulis

In my 13 year career as an SEO professional I’ve gotten some pretty crazy questions from clients. Not that I mind answering questions—I think a well-educated client makes for a better client so I’m happy to answer any and all questions my clients have about SEO, no matter how basic it may seem...

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Utilize Analytics During Keyword Selection

Written by Nick Stamoulis

A business website is an important component of a marketing strategy today. Everyone has Internet access and everyone is looking for information on products or services online. If your business doesn’t have a website you are missing out on a huge opportunity to inform potential clients or custom...

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4 B2B Link Building Ideas

Written by Nick Stamoulis

Most B2B companies understand that in order to have a successful SEO program they can’t just get a few links here and there from random sites and expect to be successful. Although no B2B link building campaign is set in stone, here are four ideas that should definitely be incorporated into your ov...

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Don’t Make These B2B SEO Errors

Written by Nick Stamoulis

While the overall approach to SEO may be similar for B2Cs and B2Bs, B2B SEO often takes additional care since the sales cycle is that much longer. B2C customers make decisions much more quickly, especially if the product is relatively inexpensive. B2B decisions affect an entire organization and ther...

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Are Your Keywords “In Season?”

Written by Nick Stamoulis

Have you noticed a slight dip in your organic traffic recently? I’m not talking Google algorithm update crisis dip; just that your organic visitors seem to be a little lower than usual. There could be a lot of factors at play here and one of them that should definitely be considered is seasonality...

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6 Quick Onsite SEO Tips for the Busy Site Owner

Written by Nick Stamoulis

As a small business owners I understand how tight time is every day. Any little disruption to the usual schedule could mean losing hours of time you don’t have to waste. But if you’re a site owner that is serious about optimizing your website for SEO you can’t afford to push your onsite SEO pr...

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Carefully Consider Outbound Links Too

Written by Nick Stamoulis

When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. A link from another website over to yours serves as a ...

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Making the Case for B2B Blogging

Written by Brick Marketing

In case it wasn’t immediately obvious, Brick Marketing is a huge proponent of B2B blogging. As a B2B business ourselves we go through the same challenges when it comes to content marketing as many of our B2B clients—what are we going to write about? When is the best time to write about certain t...

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Incorporate Competitive B2B Keywords Over Time

Written by Nick Stamoulis

B2B keyword research is a necessary component of a B2B SEO campaign whether you are just getting started with SEO, are looking for ways to improve upon a current campaign, or have added additional pages to your site that need to be optimized. Using the Google keyword research tool, Google will provi...

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Go From No Blog to 6 Posts a Month in 3 Easy Steps

Written by Nick Stamoulis

I realize that a lot more goes into designing and building a blog so there are a few extra steps that will need to be taken in the beginning to ensure your blog is properly launched. And once you get the blog up and running there is also the issue of content promotion and social media sharing, which...

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