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3 Signs That It’s a Bad Link Building Opportunity

Writing by Shawna Wright in Link Building


3 Signs That It’s a Bad Link Building Opportunity

Link building is a time consuming and mostly manual process, so it’s easy to understand why a site owner might jump at every link building opportunity they come across. After all, there is no guarantee they’ll find another one any time soon and more links is always better, right? Wrong! Not all links were created equal and for every great link to be had there are probably a dozen bad link building opportunities in the way. Here are three ways site owners can tell if they’ve stumbled upon a bad link building opportunity: 1. The linking site is covered in ads. Google’s page layout algorithm update specifically targeted websites that had too many ads above the fold. While the definition of “too many” might be open to debate, when you come to site that is coated with AdSense ads and you actually have to scroll down to find any real content chances are CLICK HERE TO READ MORE...

Enough with the Thin B2B Content Already

Writing by Nick Stamoulis in B2B SEO Marketing


Enough with the Thin B2B Content Already

B2B SEO is all about content. Creating it, optimizing it, publishing it, sharing it, etc. The content on your website is really just the beginning. In order to be successful long term it’s necessary to follow this process over and over again. We tell all of our B2B clients that if they want to be competitive online and improve their SEO, they need to be creating quality content on a regular basis. What’s the most important word in that sentence? Quality. The Google Panda algorithm update was released by Google more than 2 years ago. The target of the update was CLICK HERE TO READ MORE...

Interview with Julie Joyce of Link Fish Media

Writing by Nick Stamoulis in Expert Interviews


Interview with Julie Joyce

Recently I had the chance to interview link building expert Julie Joyce.  Julie owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. She is also a frequent contributor to the Link Week column on Search Engine Land and writes for other top industry blogs including Search Marketing Gurus, Search Engine Watch, Search Engine People and State of Search. Thanks so much to Julie Joyce for spending the time to answer all of my questions! Question: Link Fish Media obviously knows its way around a link CLICK HERE TO READ MORE...

5 Ways to Improve Social Media for SEO

Writing by Nick Stamoulis in Social Media


5 Ways to Improve Social Media for SEO

Social media and SEO shouldn’t be handled in separate silos since the activity of one affects the other. The search engines rank web content partially based on its “trust” which can be conveyed through social media. If content is actively being shared, liked, re-tweeted, etc., the search engines take note and consider it to be valuable. The search engines want to rank what people want to see and social media activity is a good indicator of that. Therefore, it’s important to consider SEO when executing social media activities. Here are 5 ways to improve social media for SEO: Optimize the “about” section You CLICK HERE TO READ MORE...

Redirecting an Old Domain Name

Writing by Nick Stamoulis in Internet Marketing


Redirecting an Old Domain Name

A few weeks ago one of my SEO clients came to me and mentioned that over the years he had purchased a handful of domain names that he felt were great domains to have in his industry, but he had never really bothered to do anything with them. They didn’t have any links over to his main company website, so they weren’t even sending the few hundred visitors these sites were getting organically over to a site where they could actually be beneficial to his business. He wanted to know if redirecting those domain names would provide any SEO value CLICK HERE TO READ MORE...

How to Build Online Relationships

Writing by Nick Stamoulis in Internet Marketing


How to Build Online Relationships

“It’s all about who you know.” Sound familiar? The connections that you have with other people no doubt make a huge impact on every aspect of your life, but this is often a phrase that is used in the business world. Whether you are looking for a new job opportunity or trying to move your business ahead, “who you know” is very important. When it comes to marketing your business online, relationship building is an important part of the equation. The Internet can be viewed as one massive community. It requires a lot of time and effort to get a business/brand CLICK HERE TO READ MORE...

What’s New in SEO for June 3, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Getting Started with Structured Data Webmasters now have two new tools that make it easier to provide the structured content of their web pages. Data Highlighter allows webmasters to tag key finds on pages of their site and the Structured Data Markup Helper shows what microdata is in a page’s code. Helping Passwords Better Protect You Google has started regularly posting privacy and security tips; CLICK HERE TO READ MORE...

The Impact of Enterprise SEO

Writing by Nick Stamoulis in SEO


The Impact of Enterprise SEO

In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it came to the company blog. Each product manager had their own idea of how the blog should look, be promoted, what kind of content should be published, who would write the most, how it should be optimized for SEO and so forth. Everyone had ideas but no one actually CLICK HERE TO READ MORE...

Tips for a B2B SEO Content Strategy That Works

Writing by Nick Stamoulis in B2B SEO Marketing


Tips for a B2B SEO Content Strategy That Works

Perhaps the most important tip that an SEO provider will give to a B2B looking to improve their search engine presence is to get involved with online content marketing. Content is what ranks in the search engines for targeted keywords and generates inbound links from other sites. A B2B SEO strategy that doesn’t have a strong content marketing component isn’t going to be as successful as one that does. Here are 5 important tips for content creation as part of an SEO strategy: Define the target audience The first thing that you need to understand about creating SEO content is that the target CLICK HERE TO READ MORE...

4 Rules of B2B Link Building

Writing by Nick Stamoulis in B2B SEO Marketing


4 Rules of B2B Link Building

B2B link building can be a very time consuming process. After all, even with all the link building tools out there much of researching, finding, creating, building, and outreaching components of any link building campaign are still manual. So why waste your precious time on links that won’t amount to much in the long run? If you want to keep your B2B link building on track here are four rules to keep in mind: 1. Relevancy matters If you run a small business bookkeeping business you want to look for links that relate in some way, shape or form to bookkeeping, accounting, CLICK HERE TO READ MORE...

Amazon Kindle Publishing – A Great Place to Publish B2B Content

Writing by Nick Stamoulis in B2B SEO Marketing


Amazon Kindle Publishing – A Great Place to Publish B2B Content

B2B content marketing can be difficult. However, in today’s competitive online environment it’s a necessary component of a marketing plan. Content is what informs target audience members and what appears in the search engines for related search terms. The B2Bs that succeed online today are the ones that have a strong content marketing strategy. Not only are they creating great, high quality content that resonates with target audience members but they also know where to publish it. Publishing B2B online content on your owned properties like your website or your blog is a great starting point. CLICK HERE TO READ MORE...

Blog Posts to Read for May 30, 2013

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Simple Steps to Spring Clean Your Website By: Hannah Kaufman of Savvy Panda Some tips to make sure your site is running smoothly and that it is clean and easy to navigate. How to become an Influencer through Content and Relationship Marketing By: Jason Acidre of Kaiser the Sage A two pronged approach of writing content and building relationships to share CLICK HERE TO READ MORE...

Changing Your Site Structure Can Impact Your SEO

Writing by Shawna Wright in Internet Marketing


Sooner or later you’re going to want to update your site and chances are that will involve changing your site structure in one way or another. But while you’re working on the usability of your site, the new design and layout, freshening up the content and making sure your messaging doesn’t get lost along the way you also have to keep your SEO in mind! The last thing you want to do is change your site structure in such a way that it negatively affects your SEO and you lose some hard-earned (and well-deserved ground) because of something seemingly as CLICK HERE TO READ MORE...

Utilize Existing B2B Content for SEO

Writing by Nick Stamoulis in B2B SEO Marketing


Utilize Existing B2B Content for SEO

Content creation is one of the most difficult aspects of B2B SEO, but it’s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn’t. Optimized content is what will rank in the search engines for specific keywords over time and will be linked to naturally on web pages. It also helps to build social signals when it is shared in social media. Many B2Bs struggle with consistently producing enough informative and engaging content. It’s understandably difficult to decide on new topic ideas, which is why we always CLICK HERE TO READ MORE...

Interview with Online Marketing Expert Derek Edmond

Writing by Nick Stamoulis in Expert Interviews


Interview with Online Marketing Expert Derek Edmond

Recently I had the chance to interview Derek Edmond. Derek is a Managing Partner of KoMarketing Associates where he focuses on developing online marketing strategies – search engine optimization, search engine marketing, and social media – for clients. Derek has presented to audiences for Business Wire and Microsoft, has been a guest lecturer at Bentley College and is active in a range of New England communities supporting online marketing so he I and work in the same neck of the woods! It's always great to talk with other Boston-area marketing professionals and hear about the great work CLICK HERE TO READ MORE...

What Does B2B SEO Success Look Like?

Writing by Nick Stamoulis in B2B SEO Marketing


What Does B2B SEO Success Look Like?

What frustrates many clients about B2B SEO is the long term nature of the strategy. It’s just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that’s what clients obviously want. There are many outside factors that control SEO success, which is why it’s not instantaneous. It takes time for the search spiders to find and index content, the search algorithms are continually changing, trust needs to be achieved, and there is no way to control what the competition is doing or has already done to get ahead of you. While CLICK HERE TO READ MORE...

Google Penguin 2.0 Update is Live

Writing by Nick Stamoulis in Search Engines


Penguin 2.0 is Live

In case you haven’t already heard, the Google Penguin 2.0 update went live on May 22nd, 2013. Matt Cutts, head of Google’s Webspam team, made the official announcement on his personal blog. Here’s what he said; About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact… This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), CLICK HERE TO READ MORE...

Evergreen Content Provides Lasting SEO Value

Writing by Nick Stamoulis in Content Marketing


Evergreen Content Provides Lasting Value

For year two of their B2B SEO strategy, I recommended that one of my clients invest more in content marketing. We had been trying to get a steady stream of content going live on their blog for some time but internal red tape and the review process meant that it usually took 2-3 weeks (if not more) to get one blog post approved and published. Even after my team offered to handle the content creation for them, my client just couldn’t get the ball rolling when it came to content marketing. Luckily, a few months ago this client got a CLICK HERE TO READ MORE...

Purpose-Driven Content Marketing Basics

Writing by Nick Stamoulis in Content Marketing


This is a guest post by Steve Klinghoffer of WPI Communications, Inc. All writing requires two components: an audience and a purpose. A writer who forgets or confuses one of those two elements runs the risk of boring or outright alienating a reader. When creating content, it is important not only to create a large readership but to choose a goal for the content to achieve. So before creating that newsletter, ask yourself a question: Whom do I want to read this and what do I want them to do afterward? That task sounds easy but can be challenging CLICK HERE TO READ MORE...

Why SEO is Slow

Writing by Nick Stamoulis in SEO


Why SEO is Slow

One of the most important points that we try to make to prospective SEO clients is that SEO is a slow process. It’s not the kind of marketing tactic that’s going to have immediate results or a quick ROI. The complete opposite is true. In fact, it can take many months or possibly even years to start to see that return. Obviously this is very frustrating to clients who want to know, “why is SEO so slow?!” Here are 3 reasons why SEO is slow: Trust is hard to achieve The search engines want to rank the sites that are going to provide CLICK HERE TO READ MORE...

Blog Posts to Read for May 23, 2013

Writing by Nick Stamoulis in Internet Marketing


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Bond with Your Blog’s Audience By: Henneke of Copyblogger 5 tips to help engage with your readers and make them feel at home on your blog. Practical Tips for Modern SEO From the Best Minds in Europe By: Kieran Flanagan of HubSpot 5 of the top SEO minds in Europe share their expertise on what a SEO CLICK HERE TO READ MORE...