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Latest Posts

Redesigning Your Website? Analytics First!

Redesigning Your Website? Run Analytics First!

Written by Nick Stamoulis

Is your website in need of an overhaul? Are you trying to make it more user-friendly, update the content or just plain make it better? Don’t break out the christening champagne too soon. Before you submit your final edits to your web designer for implementation, stop and ask yourself “Is my site...

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Get in the Content Marketing Game

Written by Nick Stamoulis

Content marketing seems to be all the rage and has been for a few years now. Good quality content positioned correctly could bring a variety of positive links and heaping amounts of web traffic, but you have to position everything the right way. Here are some ways to enter the content marketing gam...

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Your Website Visitors First, SEO Second!

Written by Nick Stamoulis

If you want your website to be a success, you have to know something about SEO. Part of this involves getting in the minds of the people who will actually come to your site. A lot of times it’s hard to think of yourself as a user and not a webmaster, but it’s something you have to do if you want...

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Content Distribution and Sharing Sites

Content Distribution and Sharing Sites That Matter!

Written by Nick Stamoulis

Almost every company has one or two old PowerPoint presentations lying around. Maybe they are part of new-hire training. Maybe they are from the last time your company president gave a talk at an industry convention. Regardless of why you have them, the bottom line is that you do. Why not take those...

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White Hat SEO Information to Know

Written by Nick Stamoulis

To be a successful site on the web, you have to play by the rules. Countless people out there aim for sneaky search engine marketing that they think will increase their traffic and page rank. What ends up happening is they get reported, red flagged and eventually removed from a search engine entirel...

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Keyword Competition

Finding the Keyword Sweet Spot

Written by Nick Stamoulis

Keywords determine who will find your website, search engine spiders and human users alike. Your audience uses keywords to search for what your company offers and hopefully your other well-planned SEO efforts (link building, on-site optimization, relevant content and more) are placing your various l...

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Learning from Your Search Engine Marketing Mistakes

Written by Nick Stamoulis

If you are a website owner, you know the importance of traffic. For the most part, traffic comes from proper search engine optimization. If you use SEO well in your marketing, you will see a significant change in the amount of people that come to your site in comparison to times when you don’t use...

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Meta Tags, Yes They Are Important

Written by Nick Stamoulis

If you are reading this blog it’s likely that you already know what meta tags are. But for those that don’t, it is the HTML code that contains information that describes your webpage. Even though the meta tags don’t affect the actual content on your page, they are still an important part of bu...

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What is the Purpose of SEO?

Written by Nick Stamoulis

SEO, or search engine optimization, is a process by which websites become more appealing to search engines. By targeting certain keywords through different search engine marketing techniques, site owners can improve their chances of showing up as a result for a search. If you have been struggling wi...

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Content Marketing and Plagiarism

Content Marketing and Plagiarism

Written by Nick Stamoulis

Almost everyone is guilty of plagiarism to some degree. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than ...

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Tips for Great Article Marketing

Written by Nick Stamoulis

Search engine optimization allows you to reach the people that you want to come to your website. This is all a matter of making your site content, social media marketing and search engine marketing as a whole easy to find online. There are a number of techniques out there to spread the word about yo...

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Patience Is A Necessity When It Comes To SEO!

Written by Nick Stamoulis

Once you have decided to implement a search engine optimization campaign, it’s important to understand that the desired outcome may not come for months, sometimes many months. Even if you have done everything correctly you aren’t going to get instant results. You need to understand that it takes...

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Your Website Should Engage Your Website Traffic

Written by Nick Stamoulis

A website is no longer just a website; it is an important selling tool for your business. 10 years ago, websites where not as important as they are today, as we were just getting started with the digital era. Today, the survival of a business could very well rely on how great their website communica...

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SEO on a Budget Tips

Written by Nick Stamoulis

Search engine optimization for your company does not have to break the bank or cause your financial statement to go up in a blaze. If you are on a budget with your search marketing campaign there are ways you can still get some SEO efforts, just by taking a different path. Here are some ways you ca...

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Why Go With SEO?

Written by Nick Stamoulis

SEO is definitely not the most glamorous part of your company’s marketing strategy. As one of the newer components of marketing, SEO and SEO experts are still trying to prove their worth in a field dominated by copywriters, art directors and PR specialists. But it cannot be denied that SEO and SEM...

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Things Not To Do With Your Web Marketing

Written by Nick Stamoulis

There are a ton of reasons why someone’s website and overall web marketing program don’t always work out how it should, but there are some key bullet points that, if followed, could help avoid any downtime in business activity. Cookie Cutter Approach Your online approach should always be strate...

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Link Building by Blog Commenting

Link Building by Blog Commenting

Written by Nick Stamoulis

One of the many ways to help your link building efforts is through blog commenting. Take the time and research relevant blogs that relate to your industry, customers and business. There are dozens of blog directories organized by category, industry or topic to sort through. Depending on how niche yo...

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Using Keyword Research to Make Your Website Better

Written by Nick Stamoulis

You may not realize this, but the whole internet is comprised of keywords. Every single day people go online in search of something specific, and it’s your job as a website owner to figure out just what that something is. Keyword research is a crucial part of search engine optimization because it ...

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The Power of Online Video Marketing

Written by Nick Stamoulis

Video hosting sites like YouTube have made it easy to upload and share your videos online. Why not implement video into your marketing strategy? While bringing a bit of the traditional TV advertising aspect to the web, producing a video provides an opportunity to give a face and voice to your compan...

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The Goal of Search Engines

The Goal of Search Engines

Written by Nick Stamoulis

Regardless of which search engine you use, all search engines have the same goal: to provide users with the most relevant search results. If they cannot provide what you are looking for, and do it in a matter of milliseconds, chances are you will not use that particular search engine again. Users wa...

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Using Twitter: What Should I “Tweet”?

Written by Nick Stamoulis

By now social media networking site Twitter has become a recognized name and brand. However, many people still don’t completely understand what exactly it is, what it does, what the point of it is, whether or not they should join, and then what they should do with their account once they sign up. ...

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SEO is an Ongoing Process

Written by Nick Stamoulis

If you have a website, you know that traffic is the key to success. The problem that most people have is figuring out how to keep that traffic coming in on a consistent basis. The process starts out with search engine optimization, learning just what people are doing to find your site on the web. On...

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The Importance of Content

The Importance of Content

Written by Nick Stamoulis

Website content is the most important factor when it comes to long term SEO success—and successful SEO is always based on a long term plan. While the design and layout of your website are important to enhance the user-experience, search spiders—the bots search engines use to crawl your website...

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How Social Media Marketing May Help Your Business

Written by Nick Stamoulis

Social media marketing is a technique used to get people to a website by way of online communications. Social networks are becoming all the more popular with each passing day, and hundreds of thousands of sites have started using this movement to their advantage. If you haven’t expanded your link ...

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Conversions: Know What You Want

Written by Nick Stamoulis

So, you’ve set up a website for your company.  Great.  What’s its purpose?  What do you want to achieve through the site?  Visitors?  Traffic?  Yes, that’s a part of it, but you don’t want to just increase the amount of web traffic that you have.  More importantly, you want to improve...

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Getting Through the Hard Times of SEO

Written by Nick Stamoulis

Let’s face it: search engine optimization is the biggest pain of owning an online business. It would be great if you could just put your site on the web and have people come to it. As we all know though, that’s far from what happens. Instead, you go through trial after trial, trying to find the ...

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Social Media Networking: It’s Where Your Audience Is

Written by Nick Stamoulis

The number of social networking sites online is huge and only continues to grow daily.  Incorporating social networking into your marketing strategy is extremely important, so the first step is to know what sites the members of your target audience visit on a consistent basis. Here are some of the...

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Expectations to Have When You First Market Your Website

Written by Nick Stamoulis

Expectations to Have When You First Market Your Website When people first go out in search of search engine marketing strategies, they have a slew of expectations that are never actually met. You may very well have had those assumptions with your own site until you realized the reality of the inter...

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You Can’t Force Viral Marketing

Written by Nick Stamoulis

I’ve seen it before. A company executive decides that the best way to promote their brand as cool and happening is to create a viral video, post it to Youtube and BOOM, watch the views skyrocket and webpage traffic climb with it. Unfortunately, it doesn’t happen that way, and some poor marketing...

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Don’t Rush Your Search Engine Optimization

Written by Nick Stamoulis

It is important to understand that search engine optimization needs to viewed like a planted seed. You plant, you water and things grow…slowly. That doesn’t mean that certain things can’t or won’t occur quicker, but over all you have to be willing to be patient when you start marketing your ...

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Things That Matter for Local SEO

Written by Nick Stamoulis

When it comes to marketing your business online, it doesn’t matter where you live or what you do. I don’t care if your nearest neighbor is in the next state over or six feet above you, being visible in the search space is important. Whether you are a blacksmith in the middle of Montana or a dent...

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Online Marketing That Money Can’t Buy

Written by Nick Stamoulis

There are many tools and technologies you can acquire online to help promote your business, but it will always come down to your business being able to provide something of quality to your audience. In order for them to really reciprocate the love, you have to have something they need. I still see p...

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Link Building Through Business Profiles

Written by Nick Stamoulis

There are many ingredients that go into marketing a website but one that I still really like for a variety of reasons is a traditional business profile. There is a certain feeling you get when you fill out a nice robust business profile and see it appearing in the search results. Business profiles c...

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