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What to Look for When Researching an SEO Firm

Writing by Nick Stamoulis in B2B SEO Marketing


As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the part of the business that is looking for a firm. There are so many firms to choose from and it will take some time to decide which one is the best fit. In some cases a business owner might be referred to a firm by a trusted colleague. Usually, that’s a good place to start. But what if you don’t have any connections or are brand new to the SEO game? Here’s what to look for in a reputable SEO company: Dominant search engine presence You are hiring an SEO firm to improve your search engine presence and CLICK HERE TO READ MORE...

Is Your SEO Program On Autopilot?

Writing by Nick Stamoulis in SEO


There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m all for finding new ways to be more efficient and maximize the return for my time, but site owners need to be careful that they don’t get mistake efficiency for complacency. You want to streamline your SEO program, but don’t put it on autopilot. What does an SEO program on autopilot CLICK HERE TO READ MORE...

SEO Tactics for New Website Owners

Writing by Nick Stamoulis in SEO


It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term (approximately 6 months). What we often recommend to new business owners/website owners is to do some SEO work on their site on their own first. Once the site has aged at least a year and an SEO foundation has been laid CLICK HERE TO READ MORE...

Ways to Gauge Social Media Success

Writing by Nick Stamoulis in Social Media


There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those responsible for the finances of the business are mostly just concerned with the numbers. They want to know what the ROI will be and they wanted the figures yesterday. While it can be challenging to measure exact social media ROI, there are certain ways to gauge social media success that CLICK HERE TO READ MORE...

Blog Posts to Read for February 21, 2013

Writing by Nick Stamoulis in Internet Marketing


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why SEO Means More Than Keyword Rank By: Virginia Bussey of Lynton Read how SEO is changing and how it means more to your inbound marketing than just keyword rankings. Responsive Web Design: No Longer a Luxury By: Lynn Sharafeddine of Market 8 Responsive web design is no longer a luxury if you want your company to keep moving forward. Creating CLICK HERE TO READ MORE...

What’s Up With Google Debt Collectors?

Writing by Nick Stamoulis in Search Engines


highervis

This is a guest post by Amanda DiSilvestro of HigherVisibility Google might be on top of the world, but let’s not forget they still need your money. Google AdWords is a huge source of revenue for the search engine giant, so if you’re in debt they’re going to find you and collect just as any other good business would. Unfortunately, Google isn’t quite as clear about their debt collections processes as they are other aspects of their business such as education and algorithm updates (and for anyone who follows algorithm update announcements, you know that this isn’t saying much). The biggest CLICK HERE TO READ MORE...

Are Your Referral Links Driving Traffic?

Writing by Nick Stamoulis in Link Building


Referral Link

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update (which targeted web spam and sites with poor quality link profiles) is to make sure you are going after referral links that could actually direct people to your site, not just add one more link to your link profile. But how do you tell if those referral links are actually driving traffic? The CLICK HERE TO READ MORE...

Competitive Analysis is Part of an SEO Campaign

Writing by Nick Stamoulis in SEO


When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take to stand out. A competitive analysis will tell you what the competition is doing right and what they are doing wrong, allowing you to find opportunities to get ahead. The same goes for SEO. While it may be tempting to just CLICK HERE TO READ MORE...

Link Building Requires a Time Commitment

Writing by Nick Stamoulis in Link Building


In this week’s SEO video lesson, Nick Stamoulis explains how link building is an ongoing process that requires a solid time commitment of 20-60 hours each month SEO is long-term and it takes a lot of time and effort to achieve results. As link building is a part of the overall SEO strategy, you need to set aside enough time to work on your link building every day. Link building is a far too important part of your SEO campaign to put on the back burner. You need to work on link building (even if just for 30 min) every day. Watch this CLICK HERE TO READ MORE...

Interview with B2B Marketing Expert Michael Brenner

Writing by Nick Stamoulis in Expert Interviews


Michael Brenner

Recently I had the chance to interview B2B marketing expert Michael Brenner. Michael is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community (both of which are great sites for B2B business owners and marketers looking to stay on top of their game) and currently serves as Senior Director of Global Marketing for SAP. Michael been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries, so I think it's safe to say that he's seen just about all there is to see when it comes CLICK HERE TO READ MORE...

Don’t be Afraid of New Keywords

Writing by Nick Stamoulis in Keyword Research


Upon taking on a new client there is a specific process that we take. It begins with getting to know the client, the industry, and the competition. Once there is a better understanding, we move on to the keyword research phase of the campaign. Keyword research is essential because the keywords that are selected set the foundation of the campaign. People search using keywords and it’s those keywords that need to be incorporated into both on site and off site content in order to gain visibility in the search engines. The proper way to conduct keyword research CLICK HERE TO READ MORE...

What’s New in SEO for February 19, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: RISE Awards 2013: A Global Effort The RISE (Roots in Science and Engineering) Awards program funds and supports organizations around the world that provide science and technology education at a grassroots level Plan your Valentine’s Date Night -- Even if You’re a Bit Late to the Game If you’re swamped at work and scrambling to find a last minute dinner reservation, flower shop, chocolates, and a romantic spot for CLICK HERE TO READ MORE...

4 SEO Myths You Should Let Go Of

Writing by Nick Stamoulis in SEO


For many site owners and marketing managers just beginning their foray into SEO there is a lot of information to take in and even more nuances that are hard to understand until you roll up your hands and dive in headfirst into your own SEO campaign. Like any other industry, there is no shortage of SEO myths out there that can mislead a site owner and send their SEO campaign in the wrong direction. Here are four SEO myths you need to stop putting stock in: 1. Ranking #1 is the only way to “win” at SEO. No matter how many times it’s CLICK HERE TO READ MORE...

Use B2B Social Media to Nurture Leads

Writing by Nick Stamoulis in B2B SEO Marketing


Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep followers interested in the brand. For many B2Bs this approach doesn’t quite make sense. If the product or service that you offer to other businesses costs upwards of a few thousand dollars, and the market is very niche, it wouldn’t be reasonable to give it away for free or at a CLICK HERE TO READ MORE...

Getting Your Bloggers to Write for SEO

Writing by Nick Stamoulis in Content Marketing


Even the best writers and in-house bloggers may not fully understand how to write for SEO, especially if they have never really done it before. Most of the time, well-written content is easily 60% of the way there when it comes to naturally being optimized, but a few small tweaks can make a big difference in how well your content performs in the SERPs. I know that in some larger companies getting your bloggers to change their ways, even subtly, is like herding cats, but it’s well worth the effort! Here are 3 tips to help your bloggers write for SEO: 1. CLICK HERE TO READ MORE...

Are You Guilty of Under-Optimization?

Writing by Nick Stamoulis in SEO


A little ways back we wrote a post titled, “Are You Guilty of Over-Optimization?” At the time, the Google Penguin update was somewhat recent and some website owners were seeing a huge dip in traffic and rankings. These sites were guilty of what Google believed to be “over-optimization” or going overboard with SEO tactics to try and gain an unfair advantage over the competition. Some ways in which website owners were over-optimizing were by using keyword rich domain names as opposed to the brand name, creating keyword rich microsites that had the sole purpose of ranking for CLICK HERE TO READ MORE...

Don’t Host a Business Blog on a Separate Domain

Writing by Nick Stamoulis in B2B SEO Marketing


One of the best ways to give your SEO program a boost is to become a content marketing machine. Content that includes targeted keywords is what gets noticed by the search engine spiders and content that provides useful information is what gets noticed and shared by target audience members. Win win. Any SEO Specialist will recommend that you start a business blog in order to have an outlet to share content on a regular basis. A website owner has two options. First, they could buy a new domain titled something like “servicethatioffertips.com”. Second, they CLICK HERE TO READ MORE...

Blog Posts to Read for February 14, 2013

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 9 Tips To Develop A Winning Blog Personality By: Heidi Cohen of HeidiCohen.com To achieve your business goals, your blog needs a personality to make it stand out in the sea of information competing for your target audience’s attention. 5 Great Reasons To Use Video For Content Marketing By: Joshua Hardwick for DannyBrown.me Do you use video for your content marketing CLICK HERE TO READ MORE...

Should You Outsource Your Guest Blogging and Outreach?

Writing by Nick Stamoulis in Content Marketing


There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy—it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many small to mid-sized companies seem to struggle with guest blogging and outreach (and their content marketing campaigns in general) because they don’t have the in-house talent to keep up with the increased demand for content. Most small businesses can’t afford to hire a full time writer so many turn to freelance writers CLICK HERE TO READ MORE...

Are There Good Paid Links?

Writing by Nick Stamoulis in Link Building


When it comes to white hat SEO, there are a lot of rules to follow. The search engines lay out certain guidelines that must be abided by in order to be viewed favorably by the search engines. The black hat SEO practitioners pretty much ignore these guidelines and prefer to risk it. Black hat tactics might get your website to perform well in the search engines for a period of time, but typically will catch up with you. One of the SEO tactics that is frowned upon by the search engines is paying for links. CLICK HERE TO READ MORE...

Integrating Link Building with Day to Day Business

Writing by Nick Stamoulis in Link Building


In this week’s SEO video lesson, Nick Stamoulis provides some ideas on how to integrate link building into your day to day activities. Everything you do in your business can be related back to link building, and everything you do can be leveraged for SEO. Whether you are launching a new product or starting a new business partnership, you can identify opportunities to get a link back to your site. For example, you are going to sponsor an event. You can write a press release about the sponsorship and link back to your website. You can also ask the event organizer to CLICK HERE TO READ MORE...

Interview with Search and Social Expert Rob Garner

Writing by Nick Stamoulis in Expert Interviews


Rob Garner

Recently I had the chance to interview search and social expert and newly published author Rob Garner. Rob was featured on the cover of the Spring 2012 issue of Search Marketing Standard and has been interviewed and quoted by many top business and news publications including The the Wall Street Journal, Dow Jones, Reuters, Mashable, MediaPost, Adweek, Ad Age, Direct Marketing News, Mobile Marketer, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and The Dallas Morning News. I'm honored that he would take the time to be interviewed for the Brick Marketing Blog! Rob is a co-founder CLICK HERE TO READ MORE...

How to Properly Conduct Keyword Research

Writing by Nick Stamoulis in Keyword Research


If you frequent this blog you’ll notice that we mention “keyword research” quite often. Actually, any SEO blog is likely to discuss keyword research a fair amount. After all, it is one of the most important components of an SEO campaign. The search engines find and rank websites based on the words and phrases that are used within the content of the website. If someone is searching for a “Boston MA hairdresser”, the search engines are going to deliver results that include sites that incorporate “Boston MA hairdresser” within the content. In order to know what keywords should be incorporated on CLICK HERE TO READ MORE...

What’s New in SEO for February 12, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Fireside Hangouts: Join President Obama on Google+ After the State of the Union Two days following the State of the Union, the President will turn to Google+ to continue a more recent tradition, by taking questions online after his speech. Zagat: Who’s Serving Up the Best Service? Here’s the full list of top service restaurants in 25 cities throughout the U.S., from the “impeccable hospitality” of the French Room CLICK HERE TO READ MORE...

How Should a B2B Social Profile Be Represented?

Writing by Nick Stamoulis in B2B SEO Marketing


For B2Bs that are looking to improve upon their online visibility and SEO, B2B social media is an important part of the mix. It provides an outlet to share informational content that establishes your business as a thought leader in the industry and improves SEO efforts in the way of building social signals that are now a part of the search engine ranking algorithm. When first getting involved in social media B2Bs must decide how the business will be represented. Who or what will be the social persona? The social brand could be built around a specific person within the CLICK HERE TO READ MORE...

Proving the Impact of Social Media Promotion

Writing by Nick Stamoulis in Social Media


Social Media Promotion

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO and social media promotion, so she was really excited to finally have someone in her corner that the C-Suite might actually listen too! She told me that the new VP was a big proponent of content marketing but wanted to be able to come back CLICK HERE TO READ MORE...

What to Look for When Hiring an SEO Copywriter

Writing by Nick Stamoulis in Content Marketing


Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Others struggle to come up with even a 500 word blog post every other week and dread sitting down and staring at a blank document on their computer screen. If you are one of those in the latter category then chances are you have considered hiring an SEO copywriter at some point. You understand how important CLICK HERE TO READ MORE...

Moving from Local SEO to National SEO

Writing by Nick Stamoulis in SEO


Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. While the two campaigns typically take the same process there are certain differences. A local SEO campaign targets localized keywords and focuses on building links from local profiles and other local sites whereas a national SEO campaign targets broad keywords and there are typically more relevant link building opportunities. While it’s rare, there may be some instances in which a local business that is currently implementing a local SEO campaign decides that they want to broaden their market. For example, there may be a local fashion CLICK HERE TO READ MORE...

Take the Right Approach to Blog Commenting

Writing by Nick Stamoulis in Link Building


Blog commenting is a valuable online marketing tactic for multiple reasons. Reading industry blogs can provide you with knowledge that can make you better at your craft. You can see what others are talking about in the industry and use what you learn in order to create your own content. By leaving a comment on a blog you are not only getting a link back to your website, but you are also improving your exposure among others that are involved and interested in the industry, specifically target audience members. Writing a thoughtful comment serves as a way to establish your CLICK HERE TO READ MORE...

Blog Posts to Read for February 7, 2013

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Facebook’s 2012 Teaches Us That Mobile Strategy is Mandatory By: Christopher S. Penn of Christopher S. Penn Your site, your properties, your content, your media must be mobile-ready if you interact with the Facebook audience at all. Link Audit Diagnosis Tips By: David Daniels of Search Engine Watch Auditing a link profile is more than backlinks and referring domains. If you only CLICK HERE TO READ MORE...

Making Enterprise SEO A Priority Across Your Departments

Writing by Nick Stamoulis in SEO


Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority across your departments and make sure everyone is on the same page! Content Creators Most enterprises have a team of content creators that churn out new content for the corporate website, a company blog (or four), community sites, offline and online magazines and so forth. Is each of these content creators always CLICK HERE TO READ MORE...

SEO Content Should Be Original

Writing by Nick Stamoulis in SEO


Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and the search ranking algorithms are much more complex. The web pages that the search engines favor the most are the ones that have great content and the ones that are shared and linked to naturally within social media and other quality websites across the web. One of CLICK HERE TO READ MORE...

Keyword Research Tips for Branded Keywords

Writing by Nick Stamoulis in Keyword Research


In this week’s SEO video lesson, Nick Stamoulis provides tips on how to optimize your site for branded keywords. Branded keywords are anything that uses your brand name, product name, or other company specific identifier. Having optimized branded keywords on your site helps those who are searching for you by name. For example we optimize our Branded Keywords for items may be looking for such as "Brick Marketing Phone Number" or "Brick Marketing SEO Services." If someone is looking for your company by name, make sure you make it easy for them to find you! Watch this week's SEO video lesson from Nick CLICK HERE TO READ MORE...

How B2Bs Should Use Social Media

Writing by Nick Stamoulis in B2B SEO Marketing


When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to gain exposure among the masses. B2Bs were relatively slower to the game and there are still plenty of B2Bs out there that have yet to get involved. This is mostly because there still seems to be that stigma there- “I’m a B2B company in a small CLICK HERE TO READ MORE...

What’s New in SEO for February 5, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: M&M’s, Beyonce and Ravens Dominate Game Day Searches on Google With all the excitement on the field, Google looked online to see what fans across the U.S. were searching for during the big game. Get Ready for Game Day with Google Get your party prep and cooking done without getting your phone too messy, using Google Voice Search, hands-free on your tablet or smartphone. WHAT'S NEW THIS WEEK WITH BING: CLICK HERE TO READ MORE...