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4 Twitter Etiquette Rules for Brands

Writing by Nick Stamoulis in Social Media


I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etiquette that brands should follow on Twitter. Just because you aren’t interacting with someone face to face that doesn’t mean you can’t be polite! Here are 4 Twitter etiquette rules for brands: 1. Give credit when you retweet something. No Twitter profile is an island. Obviously you want to promote your own content first and foremost, but I think that sharing others’ content is a great idea too! It keeps you connected to other industry leaders, gives your social connections more reasons to check-in with your brand, and helps you build relationships with other people in your niche. CLICK HERE TO READ MORE...

There Are Always Link Building Opportunities

Writing by Nick Stamoulis in Link Building


Once keyword research has been conducted and the website has been optimized, the ongoing component of an SEO program is link building. Link building is necessary because inbound links pointing to a website are what convey trust to the search engine spiders. The search spiders crawl the web link to link and the more quality links that are out there, the more time the search spiders will end up back on your site. Inbound links are also what help generate traffic to your site. It’s recommended to outline a link building strategy for the duration of the campaign. If the website CLICK HERE TO READ MORE...

Getting Organic Links from Your Offline Event

Writing by Shawna Wright in B2B SEO Marketing


If there is anything I have learned during my time working in SEO it is that just about everything you do to market your business, both online and offline, can be leveraged for SEO and used to attract organic links in one way or another. Getting links from an online event like a webinar is typically straightforward and doesn’t require much maneuvering to make it happen. But what if your company is involved in a lot of offline events? How can you ensure you’re still getting all the SEO value and organic links you can for your website when you CLICK HERE TO READ MORE...

Consider SEO from the Start

Writing by Nick Stamoulis in SEO


While it may be hard to believe, there are businesses out there that still don’t have a website. There are plenty of other businesses that have a bare bones website and are realizing that it’s time for an overhaul. And of course there are always new businesses being launched that need to create a website. An important piece of advice for anyone that is just starting out with the web design/development process is to consider SEO right from the start. While it may not make sense to work with a full service SEO firm in the early stages, SEO consulting CLICK HERE TO READ MORE...

SEO Challenges Faced by Large Corporations

Writing by Nick Stamoulis in B2B SEO Marketing


For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link building may be going on at the same time but if at all possible it’s best to stick to the step by step process. From the outside it may appear as if an SEO campaign will work better for a large corporation, because the site may be more CLICK HERE TO READ MORE...

The Buying Cycle Has Evolved- What’s SEO Got to Do With It?

Writing by Nick Stamoulis in SEO


I came across this really interesting post on MPDailyFix.com a few weeks ago about the excuses that SMBs come up with to avoid blogging. The post has a lot of good points, but the one that resonated with me the most was this: Studies consistently demonstrate that the majority (70% or more) of the modern sales process takes place behind the scenes, meaning consumers and businesses alike are out there searching, surfing, browsing, and listening long before deciding on the products and services they want. (Think of a retail clothing or automobile customer who steadfastly avoids the sales reps CLICK HERE TO READ MORE...

Is Your Business Blog Conveying the Wrong Message?

Writing by Nick Stamoulis in Content Marketing


Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website and can rank in the search engines over time. Every time a new post, or page, is added to the website the search engine spiders will come back to crawl and index the site. The search engines favor sites that include “fresh” content. Blog posts CLICK HERE TO READ MORE...

Interview with Internet Marketing Expert Jordan Kasteler

Writing by Nick Stamoulis in Expert Interviews


Jordan Kesteler

Recently I had the chance to interview Internet marketing expert Jordan Kasteler. Jordan  has been involved in Internet marketing and SEO since 2001 and has worked as the in-house SEO expert for Overstock.com, was the co-founder of an Internet marketing agency, SVP of Content Development and Managing Partner at BlueGlass Interactive, Inc., and is currently the online marketing strategist for PETA. I think it's safe to say that Jordan has worked on SEO campaigns from just about every angle (in-house, consultant, non-profit, for-profit) that you could during an SEO's career! He's seen all the Internet marketing struggles that small CLICK HERE TO READ MORE...

Reasons to Conduct a Full SEO Link Audit

Writing by Nick Stamoulis in Link Building


An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, press release links, blog/blog comment links, directory links, industry/business profile links, social media links, and more. It’s certainly a time consuming process and it’s not all that much fun, but it’s a necessary component of an SEO strategy. Here are 4 reasons to conduct a full SEO link audit: Know Where CLICK HERE TO READ MORE...

How to Find the Right Keywords for Your Website

Writing by Nick Stamoulis in Keyword Research


Finding the right keywords for your website and SEO campaign is crucial to your long term success. The keywords you target will ultimately determine what kind of search results your content is pulled for in the SERPs and what kind of visitor is coming to your site. If you target keywords that are too broad you risk driving the wrong kind of traffic to your site (“insurance” can mean a lot of different things to a lot of different people). You also risk not making any real headway because there is typically more competition for broad keywords and it’s harder CLICK HERE TO READ MORE...

SEO Musts for Your Local Business

Writing by Nick Stamoulis in SEO


For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO. Maybe they have found success by simply using other marketing methods like direct mail or flyers and promotions. Or maybe they rely heavily on word of mouth within the area. Local businesses typically have limited resources which is why they often just stick with what they know. The thing is, a huge percentage of online searches are for products or services that can be found at the local level. If a local business isn’t implementing any local SEO into their marketing strategy CLICK HERE TO READ MORE...

Your Link Building Activities Need to Be Relevant!

Writing by Nick Stamoulis in Link Building


I am a strictly white hat link building advocate and have been my whole SEO career. That means I believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and to avoid anything that might land your website in hot water. There are a lot of different things you have to take into account when deciding whether or not a link is white hat, and one of those qualifications is relevancy. Directly Relevant Link Building Directly relevant link building is when you focus on creating links on sites CLICK HERE TO READ MORE...

It’s OK to be Picky about Guest Posts

Writing by Nick Stamoulis in Content Marketing


If you want your business and website to be found online today it’s necessary to have a content marketing strategy. The content that is published on the web on behalf of your company is what can be found in the search engines and in social media. Incorporating a blog on your website is a great way to keep the content stream flowing. A blog that is frequently updated adds fresh content to the site, ensuring that the search spiders come back to crawl and index it. While a blog is a great thing for a business website to CLICK HERE TO READ MORE...

Build Links That Generate Traffic

Writing by Nick Stamoulis in Link Building


There’s no doubt that link building is an important part of SEO. Inbound links are what help convey trust to the search engines and improve a search engine presence. However, you never want to focus too much on the search engines when it comes to link building. After all, the search engines are simply robots. Building links just to build links in the hopes that they get noticed by the search spiders is the wrong approach. Instead, it’s important to make your target audience the priority when it comes to link building. After all, CLICK HERE TO READ MORE...

6 Tips to Optimize Your Blog for SEO

Writing by Nick Stamoulis in SEO


In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. If you want your blog to take your SEO and content marketing efforts to the next level than you need to be sure each post is properly optimized for SEO. Here are 6 ways to do just that: 1. Create a master anchor text list. It’s so important to keep your link building and anchor text usage as natural as possible, especially since the Google Penguin CLICK HERE TO READ MORE...

On Site SEO Checklist

Writing by Nick Stamoulis in SEO


An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through a site page by page and making changes that will improve its search engine visibility. It’s important to be thorough when it comes to on site optimization. Here’s a checklist guide to follow when optimizing on site content: Optimize meta information SEO has changed in many ways since people first began optimizing CLICK HERE TO READ MORE...

SEO: Using Both an Analytical and Creative Approach

Writing by Nick Stamoulis in SEO


This is a guest post by Amanda DiSilvestro of HigherVisibility. The Big Bang Theory inspired me to think about what gets my mind going, SEO. For those who are unfamiliar, the show is about four nerdy scientists trying to navigate their ways through social encounters that the average person takes for granted. However, because of their superior intellect, they have a difficult time conversing and interacting with “the common man.” The show works and is a huge hit because it successfully combines the left and right sides of our brains: our logical and analytical side blended with our creative, CLICK HERE TO READ MORE...

SEO Company Red Flags

Writing by Nick Stamoulis in SEO


There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it’s important to do some research in order to determine what firm is the best fit for your company. However, sometimes things change after the contract is signed which is why it’s recommended to read client testimonials and case studies. Avoid SEO firms that are guilty of the following: Making promises If an SEO company ever promises CLICK HERE TO READ MORE...

Are Important Keywords Limiting Your SEO Success?

Writing by Nick Stamoulis in Keyword Research


One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It’s especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. I had an SEO client that fell into this habit and each month, no matter what the other numbers looked like, it all came down to this list of 20 or so keywords. If those keywords hadn’t made much progress than our SEO efforts were falling short. Never mind the fact that CLICK HERE TO READ MORE...

Why You’re to Blame for a Failed SEO Campaign

Writing by Nick Stamoulis in SEO


What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the work on their end is done. To some, this is a frustrating concept. “If I’m paying money to outsource SEO, why do I still have to be involved?” The reason is because an SEO firm will never be an expert in CLICK HERE TO READ MORE...

What is Digital Sharecropping?

Writing by Nick Stamoulis in Content Marketing


Back in August 2011 I came across this post on Copyblogger about digital sharecropping and it has stuck with me ever since. In a nutshell, digital sharecropping means you create content but then publish it on a site you have no control over, such as Facebook. You may “own” the content as the original author, but the site you published it on (the landlord, so to speak) is the one that reaps all the benefits. As Sonia Simone of Copyblogger said in her post: In other words, anyone can create content on sites like Facebook, but that content effectively CLICK HERE TO READ MORE...

Make Content Creation a Top Priority

Writing by Nick Stamoulis in Content Marketing


If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Without good content you really can’t execute an SEO campaign, a social media campaign, a PPC campaign, an email newsletter campaign, etc. While content is such a necessary component to marketing success, many businesses still struggle with it. Common complaints are that there is no time to dedicate to content CLICK HERE TO READ MORE...

Important Ways to Improve Local SEO Efforts

Writing by Nick Stamoulis in SEO


Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new business opportunities. There are certain basic local SEO rules that should be followed, like incorporating the location into website content and submitting information to all of the local business directories. But what if that isn’t enough? How can you take your local SEO to the next level? Here are CLICK HERE TO READ MORE...

The Internet Never Forgets Your Brand’s Reputation

Writing by Nick Stamoulis in Internet Marketing


Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. You know things are bleak when someone makes a YouTube video about your “epic douchebaggery” and it gets over 760,000 views. It’s an extra big problem when someone searches for your brand and your website ISN’T ranked in the number one spot, another site lampooning your brand is. All of this went down in December 2011 and guess what—it still looks that way in Google’s SERPs. CLICK HERE TO READ MORE...

Is “Too Much Guest Blogging” Possible?

Writing by Nick Stamoulis in Content Marketing


One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it’s important for a business today to operate its own blog in order to share knowledge and become a respected source of information, branching out and sharing content on other blogs is a great content marketing strategy. In addition to gaining some inbound links to your site, a guest blog post is an opportunity to be introduced to new potential clients, customers, or referrals. However, CLICK HERE TO READ MORE...

Offer Your Referral Sources Lasting Value Throughout the Year

Writing by Nick Stamoulis in Content Marketing


This is a guest post by Steve Klinghoffer, President of WPI Communications, Inc. Many people base the bulk of their purchasing decisions on relationships and on things like social proof (e.g., a friend’s recommendation, a colleague’s referral or a glowing review), good customer service, or how they—or someone important to them—feel about a business or brand. Thus, it’s no wonder most practices send their referral sources gifts and greeting cards during the holidays. But why reach out only during the holidays? Why not do it throughout the year? Communicating regularly with your referral sources gives your practice an edge over CLICK HERE TO READ MORE...

Branded Entrance Keywords Aren’t a Bad Thing

Writing by Nick Stamoulis in Keyword Research


Keywords are at the foundation of an SEO campaign. Keyword research is the first step, to find out how people are searching for the products or services that your business provides. Relevant and approved keywords are then added to website content, used as anchor text links throughout content that is published, and used to search for new link building opportunities. There are two different kinds of keywords-branded and non branded keywords. Branded keyword search terms are variations of keywords that include the name of the business or brand. For example, “Company XYZ”, “Company XYZ services”, and “Company XYZ address” are CLICK HERE TO READ MORE...

A New Year Means New SEO

Writing by Nick Stamoulis in SEO


I see so many site owners make the mistake of thinking that SEO is a “set it and forget it” medium. Just like any other marketing campaign you may undertake this year, SEO is something that can’t just put on the back burner and expect to run itself. No, you don’t need to be re-optimizing your website every three months, but there is so much more to SEO than just the onsite process! Now that we are into the New Year (and everyone is back to the grindstone) it’s time to start thinking about a new (and improved) SEO campaign. What CLICK HERE TO READ MORE...

B2B Conversions Require More than SEO

Writing by Nick Stamoulis in B2B SEO Marketing


Some may argue that B2B marketing is more challenging than B2C. A B2B marketer typically needs to convince more than one person within an organization that their product/service is the right one for the organization. Since multiple employees may have a say in the decision, the sales cycle is typically much longer than that of a B2C purchase. The team of decision makers need to conduct thorough research, consult with others within the organization, and ensure that the budget will allow for it. Because B2B decisions typically affect the business as a whole, as opposed to a few individuals, research is CLICK HERE TO READ MORE...

The Dangers of Cheap Link Building Services

Writing by Nick Stamoulis in Link Building


I know that, for many small business owners and marketing managers, the SEO budget is tight. You simply can’t afford to hire a full-time SEO copywriter, a full-time link building manager, a full-time social media marketing manager and so forth. A lot of site owners manage to piece their own SEO program together, or maybe they hire a white hat SEO consultant or SEO company to outline a strategy for them that they can implement on their own. Either way, most site owners are looking to get the most value and return for every dollar they spend on their SEO CLICK HERE TO READ MORE...

Reasons Why SEO Is Frustrating

Writing by Nick Stamoulis in SEO


As SEO experts, we’ll be the first to admit that SEO can be a frustrating field so we can only imagine how SEO clients feel. Here are some of the top SEO frustrations: Success is difficult to measure SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explained it’s often difficult for SEO clients to understand this concept. Clients want to see SEO results and they wanted to see them yesterday but that’s not how it works. It can take years to begin to see SEO results, especially in a competitive CLICK HERE TO READ MORE...

Google Analytics Data to Pay Attention To

Writing by Nick Stamoulis in SEO


One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are you going to make changes or improve upon your site if you don’t know what’s working and what’s not? Even though Analytics is free and it’s relatively easy to put the code onto your site, many website owners still aren’t taking advantage of it. For those CLICK HERE TO READ MORE...

How to Find New Opportunities for Blog Commenting

Writing by Nick Stamoulis in Link Building


Before I go any further let me say that I think blog commenting is a great link building tactic provided it’s done right. This means actually reading the post and responding to something that struck you as interesting or insightful. “Great post!” doesn’t really cut it, nor should you ever try to promote your own brand in the comment. Like any other valuable link building tactic, the spammers have taken advantage of blog commenting and soured it a little bit for the rest of us. But if you are committed to a white hat link building program which includes (but CLICK HERE TO READ MORE...

SEO Copywriting Rules to Follow

Writing by Nick Stamoulis in SEO


When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. Here are 3 important SEO copywriting rules to follow: Incorporate keywords as appropriate One of the primary ways that people find content online is through the search engines. The search engines deliver results that are relevant to a search query based on the keywords that were searched for. While keywords are often incorporated into content naturally when writing, it CLICK HERE TO READ MORE...

SEO Activities Don’t Have to be Overwhelming

Writing by Nick Stamoulis in SEO


Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, the owner themselves may take on the work. While this is less than ideal, it’s the only option for businesses that are working with a small budget. Doing some SEO work is always better than doing none at all. Procrastination often happens when it seems like CLICK HERE TO READ MORE...