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Latest Posts

Remove the Politics from Your B2B Blog

Written by Nick Stamoulis

Business blogging is an important element of B2B online marketing for many reasons. A business blog is an outlet to share your expertise on a specific topic and an opportunity to be viewed as a thought leader in your industry. B2B decision makers are conducting research online and if you have an a...

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SEO Questions an SEO Company Can’t Answer

Written by Nick Stamoulis

If we’re an SEO company, we should be able to answer all of the hard hitting SEO questions- right? Unfortunately that’s not always the case. There are plenty of SEO variables that are simply out of our control so that we can’t give definite answers to certain questions. This can be frustrat...

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3 Ways to Show Your SEO Success

Written by Nick Stamoulis

As frustrating as it is to hear (and say) not every website is going to grow their organic traffic by leaps and bounds through their SEO program. Even if you did everything “right” there could still be a number of factors working against you. For instance, if you work in a highly niche market th...

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Making the Case for Unlocking Gated Content

Written by Nick Stamoulis

Content creation is an essential component of a B2B online marketing strategy today. B2B decision makers turn to the web to find information on the products or services that you provide. Before making a decision that will impact their entire company, and likely take a significant amount from their...

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3 Signs That It’s a Bad Link Building Opportunity

Written by Brick Marketing

Link building is a time consuming and mostly manual process, so it’s easy to understand why a site owner might jump at every link building opportunity they come across. After all, there is no guarantee they’ll find another one any time soon and more links is always better, right? Wrong! Not all ...

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Enough with the Thin B2B Content Already

Written by Nick Stamoulis

B2B SEO is all about content. Creating it, optimizing it, publishing it, sharing it, etc. The content on your website is really just the beginning. In order to be successful long term it’s necessary to follow this process over and over again. We tell all of our B2B clients that if they want to be ...

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Interview with Julie Joyce of Link Fish Media

Written by Nick Stamoulis

Recently I had the chance to interview link building expert Julie Joyce.  Julie owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. She is also a frequent contributor to the Link Week column on Search Engine Land and writes for other top industr...

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The Impact of Enterprise SEO

Written by Nick Stamoulis

In my experience working with B2B clients, the bigger the business the more red-tape and ego there is standing in the way of the enterprise SEO campaign. For instance, one of my enterprise SEO clients (a software company) was having a hard time getting their various product managers inline when it c...

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Tips for a B2B SEO Content Strategy That Works

Written by Nick Stamoulis

Perhaps the most important tip that an SEO provider will give to a B2B looking to improve their search engine presence is to get involved with online content marketing. Content is what ranks in the search engines for targeted keywords and generates inbound links from other sites. A B2B SEO strategy ...

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4 Rules of B2B Link Building

Written by Nick Stamoulis

B2B link building can be a very time consuming process. After all, even with all the link building tools out there much of researching, finding, creating, building, and outreaching components of any link building campaign are still manual. So why waste your precious time on links that won’t amount...

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Utilize Existing B2B Content for SEO

Written by Nick Stamoulis

Content creation is one of the most difficult aspects of B2B SEO, but it’s also the most necessary. An SEO campaign that has a strong content foundation is going to perform much better than one that doesn’t. Optimized content is what will rank in the search engines for specific keywords over tim...

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Interview with Online Marketing Expert Derek Edmond

Written by Nick Stamoulis

Recently I had the chance to interview Derek Edmond. Derek is a Managing Partner of KoMarketing Associates where he focuses on developing online marketing strategies – search engine optimization, search engine marketing, and social media – for clients. Derek has presented to audiences for Busin...

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What Does B2B SEO Success Look Like?

Written by Nick Stamoulis

What frustrates many clients about B2B SEO is the long term nature of the strategy. It’s just not realistic to think that a brand new SEO campaign is going to yield quick results, even though that’s what clients obviously want. There are many outside factors that control SEO success, which is wh...

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Google Penguin 2.0 Update is Live

Written by Nick Stamoulis

In case you haven’t already heard, the Google Penguin 2.0 update went live on May 22nd, 2013. Matt Cutts, head of Google’s Webspam team, made the official announcement on his personal blog. Here’s what he said; About 2.3% of English-US queries are affected to the degree that a regular user mi...

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Evergreen Content Provides Lasting SEO Value

Written by Nick Stamoulis

For year two of their B2B SEO strategy, I recommended that one of my clients invest more in content marketing. We had been trying to get a steady stream of content going live on their blog for some time but internal red tape and the review process meant that it usually took 2-3 weeks (if not more) t...

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Purpose-Driven Content Marketing Basics

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. All writing requires two components: an audience and a purpose. A writer who forgets or confuses one of those two elements runs the risk of boring or outright alienating a reader. When creating content, it is important not only...

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Stop Expecting Instant SEO Success!

Written by Brick Marketing

When it comes to SEO success site owners have to be patient. As frustrating as it is to hear, SEO is a long term process that builds on itself over time. Momentum doesn’t come quick or easy but you have to remember that every little win each month (a few extra visitors, new keywords or referral li...

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What Should Dictate Your B2B Content Strategy?

Written by Nick Stamoulis

In order to market your business properly online today it’s necessary to be creating quality content on a regular basis. In addition to helping your search and social visibility, the purpose of this content is to share your expertise in a specific industry in order to gain trust among target audie...

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Interview with Nathan Safran of Conductor, Inc.

Written by Nick Stamoulis

Recently I had the chance to interview Nathan Safran. Nathan is Director of Research at Conductor, Inc, an SEO technology company in New York, authoring insightful research on trends in the natural search industry. He is a monthly columnist at SearchEngineLand and Search Engine Watch and a a former ...

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How to Improve a Blog Post for SEO

Written by Nick Stamoulis

There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The...

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Real Connections Through B2B Social Media Take Time

Written by Nick Stamoulis

Here’s a question for all the B2B marketers out there—when you attend a tradeshow and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads...

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Ways to Incorporate Video into a B2B SEO Campaign

Written by Nick Stamoulis

A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. It’s also what attracts the attention of the search engine spiders, improving your overall footprint onli...

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B2Bs, Who Is Your Biggest Competition Online?

Written by Nick Stamoulis

Let’s start with a very basic marketing question that I’m sure most B2B marketers can answer—what other companies are your biggest competition offline? Who are you neck and neck with when it comes to reaching your target audience? Next marketing 101 question—are those brands the same as your...

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Reasons to Keep B2B SEO Content Evergreen

Written by Nick Stamoulis

A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it’s essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary pur...

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Make Sure Your SEO Lines Up with Searcher Behavior

Written by Nick Stamoulis

A common mistake I see many new-to-SEO site owners and marketing managers make is that they assume they know how their target audience is searching for their products and services. When you’re conducting your keyword research you have to keep an open mind about what kind of search terms are going ...

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Understanding Google Penalties: Penguin 2.0 Is Coming

Written by Nick Stamoulis

Word on the street is that Penguin 2.0 will be coming to a Google organic search result near you very shortly. If you aren’t familiar with the Google Penguin algorithm update, it was first launched in the spring of 2012 and targeted websites that were using low quality (spammy) link building tacti...

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Interview with SEO Expert Ted Ives

Written by Nick Stamoulis

Recently I had the chance to interview SEO expert Ted Ives. Ted previously served as Vice President of Product Management at The Search Agency, and currently helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. His background working...

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Don’t Be Afraid to Ask for a Link

Written by Nick Stamoulis

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear natur...

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Share All B2B Content in Blog Posts

Written by Nick Stamoulis

B2B products and services are different from B2C products and services because often times they serve a specific niche as opposed to being used by the masses. Many B2C products don’t need extensive explanation and the sales cycle is typically much shorter, especially for parity products. In the wo...

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Taking Advantage of the Many Small B2B Keyword Ponds

Written by Nick Stamoulis

I came across this great line in a Search Engine Watch post by Jennifer Van Iderstyne about keyword search volume. She said, “You won’t get traffic by being a small fish in a big lake, but the good news is, small ponds are everywhere you look, if you’re willing to see them.” I thought that w...

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Select a Variety of SEO Keywords

Written by Nick Stamoulis

Keywords are the foundation of an SEO campaign. People search using keywords or key phrases and the search engines show results that include those keywords and match that query. Of course, it’s not as simple as it sounds. Just throwing a bunch of keywords on a page isn’t going to get your site t...

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Interview with Elisabeth Osmeloski of Search Engine Land

Written by Nick Stamoulis

Recently I had the chance to interview Elisabeth Osmeloski. Elisabeth Osmeloski is Director of Audience Development for Search Engine Land and Marketing Land, two of the leading trade publications in the digital marketing space. She is responsible for increasing readership through owned, earned...

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A B2B Social Media Strategy Should be Rooted In Content

Written by Nick Stamoulis

Social media can no longer be ignored by B2Bs. B2B decision makers search for information online and social media has become a critical component of the online landscape. For SEO purposes, social media activity is necessary because social signals feed into the search engine algorithm. When social me...

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Can Your Site Be Penalized for a Link Spike?

Written by Nick Stamoulis

A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It’s important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to “spam” the system. A lot of black hat SEO ...

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Make SEO Worthwhile with a Clear Call to Action

Written by Nick Stamoulis

A strong SEO campaign is essential in the competitive online space. If you want your website to rank in the search engines for specific keywords and keyword phrases, you will need to optimize your existing site content to include those keywords, add additional site content like blog posts on a regu...

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Basic Links that Every Site Should Have

Written by Nick Stamoulis

Arguably the most difficult part of an SEO campaign is the ongoing link building component. It’s a manual, time consuming process to find locations in which to build links. This is especially true now, as the search engines pay close attention to the quality of links as opposed to the quantity o...

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How to Mess Up a B2B SEO Campaign

Written by Nick Stamoulis

B2B decision makers are taking advantage of the web when it’s time to research a service or product provider. This means that if you operate a B2B, you need to be active in marketing the business online. SEO is an important aspect of B2B online marketing since one of the first places decision make...

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How Did Your B2B SEO Campaign Go So Wrong?

Written by Brick Marketing

B2B SEO is a long term process. There really is no other way around it. What you do today could impact the overall success of your website for months or even years to come. That’s why Brick Marketing always recommends our full service B2B SEO clients stick to a white hat SEO program. That way you ...

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Search Engine Penalty: Manual or Algorithmic?

Written by Nick Stamoulis

If you’ve noticed a significant dip in traffic to your website that spans a substantial amount of time (more than just a few days or weeks) and you haven’t scaled back any of your marketing efforts and can’t attribute it to external factors like the seasonality of your product or service your ...

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Interview with SEO Expert John E Lincoln

Written by Nick Stamoulis

Recently I had the chance to interview John E Lincoln. John is the Founder and President of SEO and Social Media at Ignite Visibility, a full service Internet marketing company based in San Diego, CA. John is a frequent guest author on Search Engine Land, Marketing Land and the Ignite Visibility Uni...

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Don’t Abuse Keywords for SEO

Written by Nick Stamoulis

Keywords are an essential part of an SEO program. Even if you don’t have much SEO knowledge, this much should be somewhat obvious. SEO is all about improving a search engine presence meaning that you want your site to show up when people insert, you guessed it- keywords, into the search box and hi...

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The Best Keywords to Target

Written by Nick Stamoulis

One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. You never want to rush t...

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How a Merger Could Affect SEO

Written by Nick Stamoulis

Most businesses start up with the intention of growing over time. Isn’t that the goal? Nearly every business starts as a “small business” but as it succeeds over time, along with it comes growth and potential new opportunities. One possible opportunity that may come along for a successful s...

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