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But My B2B Content is Too Boring!

Writing by Nick Stamoulis in B2B SEO Marketing


But My B2B Content is Too Boring!

Let’s be honest, selling manufacturing equipment or enterprise software isn’t nearly as “sexy” as selling high-end fashion goods or marketing a gourmet restaurant, but that doesn’t mean your B2B industry (and subsequent content) is boring! As Derek Edmond pointed out in his interview, if you think your B2B content is so boring that no one cares to read it, “Then why are you in this business???” No matter what products or services you are trying to sell there exists a market and a buyer for it. After all, if you are trying to sell something that no one wants you won’t be in business for very long. Not every brand and every product is going to be a social media “darling” that gets thousands of social followers, dozens of retweets per blog post, hundreds of Facebook Likes and can turn Pinterest into a e-commerce platform of sorts. But just because CLICK HERE TO READ MORE...

Should SEO Content include Dates?

Writing by Nick Stamoulis in SEO


Should SEO Content include Dates?

An SEO campaign isn’t going to be effective today without a steady stream of content creation. Adding keywords to your existing website content isn’t enough. The search engine space is far too competitive. In order to improve your search engine presence you need to be creating informational content that provides some sort of solution to your target audience members. You need to help them solve a problem or answer a question that they might have. The SEO content priority should be the business blog. There are plenty of ways to set up a blog CLICK HERE TO READ MORE...

Five Tips to Perfect Your E-mail Newsletter

Writing by Nick Stamoulis in Internet Marketing


This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Good is never good enough when it comes to marketing your professional practice. Are you satisfied with your newsletter marketing program? Following these five tips could make your eNewsletter even better. 1. Use A Blink Test. In his book Blink, Malcolm Gladwell states that most people make their decisions about something at a first glance. Have someone in your office look at your eNewsletter for no more than three seconds. Ask them what stands out. Is it appealing? Does it make them want to move on to CLICK HERE TO READ MORE...

Looking For Quick B2B Visitor Growth? Look to LinkedIn

Writing by Nick Stamoulis in B2B SEO Marketing


Looking For Quick B2B Visitor Growth? Look to LinkedIn

I was on the phone a few months ago with an SEO client, discussing their first completed link building reports. At one point during our call the client asked me if we had noticed any trends in their organic visitor growth. I pointed out that it’s hard to define a trend with just one month of link building under our belts (we’d also completely optimized their site and I don’t know if I’ve ever worked with a client that implemented changes so readily!) but what the heck, let’s take a look at their Google Analytics and see if there was CLICK HERE TO READ MORE...

What Should The Content Marketing Priority Be?

Writing by Nick Stamoulis in Content Marketing


What Should The Content Marketing Priority Be?

The key to successful online marketing today is content. Content is what gets optimized to appear within organic search, it gets shared in social media, and it gets linked to naturally as a point of reference on third party sites. The businesses that are creating and publishing content on the web on a regular basis today are the ones that will stand out. Of course, content comes in many different formats. There’s written content like blog posts, articles, press releases, white papers, and case studies and there’s multimedia content like videos and podcasts. Many businesses, specifically CLICK HERE TO READ MORE...

Blog Posts to Read for July 18, 2013

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! A Simple Workflow for Keyword Research for Content Planning By: Adam Sherk A basic workflow for using keyword research to aid in the content planning process. How to use search data and social data to develop new content ideas. NEWSFLASH: Content is Still King By: Michelle DeBruyn of Optify A review of the basic roots of content creation: your business goals, your CLICK HERE TO READ MORE...

Link Building is Not Dead

Writing by Nick Stamoulis in Link Building


Link Building is Not Dead

At one point link building was SEO. Get your site listed on lots of other sites, regardless of whether they were relevant to what you offer or not, and enjoy seeing a boost in your ranking in the search engines. That’s not the way it works anymore though. The search engines caught on to this kind of manipulation and have been a lot stricter when considering links as a part of the algorithm. After the Google Penguin update, many websites took a hit and it left some people pronouncing that “link building is dead”. However, that statement is false. What CLICK HERE TO READ MORE...

What is A rel=”canonical” Tag?

Writing by Shawna Wright in Search Engines


What is A rel=

There a couple of reasons that a site might get flagged for duplicate content. Perhaps it was an honest mistake when the website was being built and two versions of a page (like mysite.com and mysite.com/homepage) were accidently created by the CMS. Perhaps you own an e-commerce website and you have several pages listing the same set of products, one in alphabetical order and the other price or by rating. It’s also possible that someone stole your content for their own site but didn’t give you credit as the original author and Google thinks you’re the one doing the stealing! CLICK HERE TO READ MORE...

Interview with Larry Kim of WordStream

Writing by Nick Stamoulis in Expert Interviews


Larry Kim

Recently I had the chance to interview PPC expert and WordStream Founder and CTO, Larry Kim. Larry writes for just about every top SEO and SEM blog out there including the Moz Blog, Search Engine Land, Forbes, Inc. Magazine, Marketing Land, Search Engine Watch, the WordStream blog and more. According to the PPC Hero Blog he is most influential PPC expert in 2013. Thanks so much to Larry Kim for spending the time to answer all of my questions! Question: How did you start WordStream back in 2007? Answer from Larry Kim: WordStream started out as software I CLICK HERE TO READ MORE...

How Trade Shows and Social Media Work Together

Writing by Nick Stamoulis in B2B SEO Marketing


How Trade Shows and Social Media Work Together

As marketing strategies become more complex and utilize different tactics it’s necessary for all of these tactics to come together to form one integrated campaign. Trade show marketing has long been a B2B marketing staple. For some organizations trade shows may even take up most of the marketing budget if there is a high ROI. Trade show marketing is considered to be a traditional form of marketing a business whereas social media is still somewhat “new” but that doesn’t mean that the two can’t work together or should be operated in separate silos. Utilizing social media CLICK HERE TO READ MORE...

Don’t Let Your Domain Name Expire

Writing by Nick Stamoulis in Internet Marketing


Don’t Let Your Domain Name Expire

When you first start a business or decide to launch a website or blog for personal use, the first thing that you need to do is decide what you want the domain name to be. For a business, it makes the most sense to use the business name or a memorable variation of the business name. Avoid keyword rich domain names since those now are viewed as “spammy” to the search engines. Once you decide what the domain name should be you need to make sure it is available, and then register the domain. There are CLICK HERE TO READ MORE...

Does a Smaller Site Need a Smaller Link Profile?

Writing by Shawna Wright in Link Building


Does a Smaller Site Need a Smaller Link Profile?

The simple answer is no. While the size of your site may limit how many entry pages you can create in the SERPs (although blog posts are basically limitless landing pages for any website), the size of your site should have no real impact on the size of your link building profile or link strategy. Links are still very much the bread and butter of SEO, and while the Google Penguin updates have made it very clear that quality is far more important than quantity when it comes to your link profile, even a small site can earn thousands of CLICK HERE TO READ MORE...

What’s New in SEO for July 15, 2013

Writing by Nick Stamoulis in Internet Marketing


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A New Google Maps App for Smartphones and Tablets Google is rolling out a new version of Google Maps for Android with enhanced navigation, as well as Google+ check-ins, and Zagat Ratings. WHAT'S NEW THIS WEEK WITH BING: Bing at Imagine Cup Bing live-streamed the Imagine Cup on July 8-11, 2013 featuring 1.6 million students heralding from almost 200 countries. WHAT'S NEW THIS WEEK WITH YAHOO!: Introducing Beautiful, New CLICK HERE TO READ MORE...

3 SEO Reports to Show Continuing Success

Writing by Nick Stamoulis in SEO


Traffic Source Breakdown

Obviously every site owner wants to see SEO reports that show an increase in organic traffic month to month once they start their SEO campaign. Unfortunately, very few (if any) SEO campaigns are going to experience exponential traffic growth. Some months are bound to be slower than others for a variety of reasons—seasonality, a slashed PPC budget, lack of content, etc---but just because this month doesn’t look as good as last month in terms of organic success that doesn’t mean that good news can’t be found! You just need to know what other SEO reports to pull. 1. Year-over-year comparison. A year-over-year CLICK HERE TO READ MORE...

5 Components of Successful SEO Today

Writing by Nick Stamoulis in SEO


5 Components of Successful SEO Today

What’s both exciting and frustrating about the SEO industry is that it’s always changing. We are at the mercy of the search engine algorithms which are constantly being tweaked. That’s why it’s so important for SEOs to stay up to date by reading the search engine Webmaster Guidelines and SEO blogs. What’s acceptable one day could be frowned upon the next and you don’t want to be the guy that’s using outdated tactics that could get a site into trouble. For a successful SEO campaign today, here’s what works: Keyword research Keywords are still at the foundation of CLICK HERE TO READ MORE...

Why LinkedIn Is Perfect for B2B Content Promotion

Writing by Nick Stamoulis in Social Media


B2B Content Promotion

SEO is a long term investment, there is no way around in. Climbing through the SERPs takes time, commitment, and consistency. Depending on how competitive your market is and what your “money” keywords are getting to the top of the SERPs can be a long and arduous process. Most B2B marketers understand that SEO is not a one-and-done marketing tactic, but many of those marketers still have managers and bosses breathing down their necks, looking for traffic growth. If you need to show progress quickly LinkedIn is a great source of highly targeted traffic, provided you have the content needed CLICK HERE TO READ MORE...

URL Writing Best Practice for SEO

Writing by Nick Stamoulis in SEO


URL Writing Best Practice for SEO

It’s important to consider SEO when creating nearly every single part of a web page. It’s about much more than just the written words within the body of the page. One component of a web page that isn’t always taken into account on the SEO side of things is the URL, which is a big mistake. Using a CMS, like Wordpress, the URL is often auto-inserted based on the title of the page. So if you are uploading a blog post titled “How to Optimize Blog Posts in 3 Easy Steps” the URL will default to CLICK HERE TO READ MORE...

Blog Posts to Read for July 11, 2013

Writing by Nick Stamoulis in SEO News


Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Off-Page SEO in 2013 and beyond By: Jason Acidre New changes in off-site SEO have allowed search engines to get a deeper understanding of how people use the web. Here are a few of those changes. Is it Time for a Website Re-design? By: Drew McLellan for BlogNotions Are you wondering if your website is working as hard for you as CLICK HERE TO READ MORE...

It’s Time for a High Level B2B SEO Site Audit!

Writing by Nick Stamoulis in B2B SEO Marketing


It’s Time for a High Level B2B SEO Site Audit!

Before you can begin worrying about social media marketing, content marketing, or even link building you have to get your B2B onsite SEO in order first. After all, what is the point of trying to send more traffic to a website that isn’t ready to handle it? To start the B2B onsite SEO process you (or your SEO partner) should conduct a high level B2B SEO site audit. The purpose of the high level B2B SEO site audit is to take a look at your site from the perspective of the search engines and get a look “under the hood” CLICK HERE TO READ MORE...

User Friendly Content Improves SEO

Writing by Nick Stamoulis in Content Marketing


User Friendly Content Improves SEO

While inserting keywords into SEO content is important, there’s a lot more to it than that. In order for SEO content to be successful it needs to be user friendly, or have good “readability”. User friendly content improves SEO efforts because the more “readable” the content is, the more it will get linked to naturally across the web and shared in social media, improving the increasingly important “social signals” of the content. So what makes SEO content user friendly and more likely to be shared? New information If you can be the first organization to share new information about CLICK HERE TO READ MORE...

On Site SEO for B2B Websites

Writing by Nick Stamoulis in Internet Marketing


In this week’s SEO video lesson, Nick Stamoulis provides insights on how to go about optimizing on site SEO for B2B websites. B2B websites need a variety of both broad and long tail keywords. Because B2B companies are industry specific or belong to a very unique niche, going after long tail keywords when doing the website’s on-site SEO is important. But you also can’t forget about broad keywords as well. You also have to be sure to optimize every page on the site as your audience isn't always going to find you via the home page. Your searchers may be looking for CLICK HERE TO READ MORE...