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How RankBrain Has Impacted Search Results

Written by Nick Stamoulis

When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be. Essentially, they developed a system of artificial intelligence that is designed to make search queries more efficient. It ...

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No Black Hat

Black Hat Tactics and White Hat Alternatives

Written by Nick Stamoulis

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the r...

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Tips to Improve Your Social Media Strategy

Written by Nick Stamoulis

It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...

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Why You Should Avoid Thin Content

Written by Nick Stamoulis

When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...

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B2B FAQ Page Tips for SEO

Written by Nick Stamoulis

Potential customers and clients visit a B2B website for more information both about the company and about the products or services. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the busine...

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Outsourcing

Stop Outsourcing Content Writing Overseas

Written by Nick Stamoulis

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...

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Link Building Needs to Come Naturally

Written by Nick Stamoulis

It's true that link building is still an important ranking factor. However, this is only true depending on how the links were obtained. They need to come naturally, otherwise they could do more harm than good. Ever since the Penguin and Panda updates, Google has been cracking down on poor quality l...

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Signpost Keywords

The Importance of the Longtail Keyword

Written by Nick Stamoulis

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Choose the right ones, and the right people will find your business's website. Choose the wrong ones, or d...

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Top 5 Video Marketing Myths

Written by Nick Stamoulis

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating a...

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5 Reasons Why You Shouldn’t Blog

Written by Nick Stamoulis

While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...

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The Various Types of Searches

Written by Nick Stamoulis

When a user plugs their query into a search engine, they usually have a certain motive driving the search. Their reason for searching ties in with the actions they take once they get to your site. In some cases, as is the case with "questions" searches, it can even impact how google displays the sea...

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The Different Types of Social Media Experts

Written by Nick Stamoulis

Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...

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social media

Social Media Impacts Your Brand

Written by Nick Stamoulis

Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't the only thing it's good for! Social media can also impact how people experience your brand, which not only drives traffic to yo...

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Technical SEO Audit Checklist

Written by Nick Stamoulis

Every site needs to undergo a technical SEO audit from time to time. Obviously if you’ve suffered a penalty it’s imperative you dig through every corner of your site to determine what went wrong, but it’s also worth doing BEFORE you get hit with a penalty so you can take preventative action to...

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direct traffic

How to Measure Organic SEO Traffic

Written by Nick Stamoulis

In my opinion, one of the best ways to measure to overall success of your SEO campaign is to look at your organic SEO traffic. Rank just isn’t a good SEO metric for a variety of reasons including the increased personalization of search, the impact of social signals on the search results, the effec...

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The Benefits of Nofollow Links

Google Cracks Down on Exact Match Domains

Written by Nick Stamoulis

One of our clients wants to create a micro website for a new product they are launching. Because they're one of our full service B2B SEO clients, they asked our advice as to the best way to approach this. We advised them to avoid exact match domains and to choose one that closely related to the name...

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Choosing a Preferred Domain in Google Webmaster Tools

Written by Nick Stamoulis

Have you set your preferred domain in Google Webmaster Tools yet? Google defines preferred domain as "is the one that you would liked used to index your site's pages". They go on to explain that there can be two versions of the domain if you don't set the preferred domain, which means that they bot...

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Referral Links

Building a Natural Link Profile Is a Constant Effort

Written by Nick Stamoulis

Link building has changed a lot over the past few years, especially after the Google Penguin update. What this means is that Google has gotten extremely picky about what's acceptable and what isn't. In this case, the more cautious you are, the better. In fact, actively building links can get you in...

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Why SEO Is a Continual Learning Process

Written by Nick Stamoulis

Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...

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Content Marketing and Plagiarism

Written by Nick Stamoulis

You could be guilty of plagiarism and not even know it. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than...

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CEOs Need to Buy Into B2B SEO Programs

Written by Nick Stamoulis

As a marketing professional, you know that it is important that the CEO of the company is on board with everything that you do. Even though your CEO may not be concerned with the details, it is his responsibility to make sure that every decision that is made supports your long-term growth. This is ...

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What You Need to Know to Perform a Content Audit

Written by Nick Stamoulis

Do you know how effective your existing content really is? Before you can truly move forward with your content marketing strategies, you need to perform a content audit. This will help you uncover any gaps in your existing content, show you how well your existing content is performing, and will also...

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seo

What You Need to Know About Direct Answers

Written by Nick Stamoulis

Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations. Recently, they implemented another aspect of the Knowledge Graph - the Direct Answers Box, which displays answers to direct questions a...

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direct traffic

Diversify Your Website Traffic Sources

Written by Nick Stamoulis

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is important for online success, it's only one piece of the online marketing pie that a website needs to invest in if it wants to b...

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Tips to Get Social Media Followers to Convert

Written by Nick Stamoulis

When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...

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Essentials of B2B Content Marketing

Written by Nick Stamoulis

As a B2B company, you know that effective content marketing is an important element of your success. However, many of the strategies that work for B2C companies won't work for B2B companies and vice versa. It is important to consider these nuances, otherwise you could come up with a strategy that i...

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Match Keywords to User Intent

Don’t Over Optimize Your Site

Written by Nick Stamoulis

For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...

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Black Hat SEO Tactic to Avoid: Duplicate Content

Written by Nick Stamoulis

Excellent content is the bread and butter of your online presence. However, there is a right and wrong way to create content. According to Google,  “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive a...

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Content Markerting

Why You Should Perform a Content Audit

Written by Nick Stamoulis

Before you can successfully create new content on your website, it's a good idea to take stock of how effective your existing content really is. You also want to make sure that you've covered your topic thoroughly. As a full service SEO firm, we create content for our B2B clients. However, in order...

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B2B SEO vs. B2C SEO

Written by Nick Stamoulis

Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed. In fact, because the two types of business are different, the two approaches shouldn't be the same. Each market includes very different target audiences ...

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Avoid Link Building Not Quite

Was My Website Penalized by Google?

Written by Nick Stamoulis

How do you know if your website was penalized by Google? In some cases, it may not be immediately obvious that the reason why your website is behaving differently is because there was a penalty, which can make penalties fairly difficult to diagnose. However, in other cases, penalties can be fairly o...

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Vector search concept

Keyword Intent Builds Audience Engagement

Written by Nick Stamoulis

When it comes to optimizing your content with keywords, there's a lot more that goes into choosing a keyword. It's not a simple matter of performing the research to see which keywords get the highest volume. There are search engine users behind every keyword who are hoping that it will lead them t...

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Blog

Top 5 Reasons Your Blog is Useless

Written by Nick Stamoulis

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. Too often, people believe that find blog post...

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Mobile Website

Mobile Devices Have Changed Our Search Habits

Written by Nick Stamoulis

Even though smartphone technology was around well before the iPhone came onto the scene, Apple’s invention not only changed the mobile phone industry, but it also had a widespread impact on our search habits.  (Along with Google Android of course!!) Back in 2007, websites would often load slo...

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internet 3d concept

Black Hat SEO Tactic to Avoid: Link Schemes

Written by Nick Stamoulis

Link schemes are a black hat SEO tactic that should absolutely be avoided. As a white hat full service SEO firm, we absolute avoid link schemes and you should too! Here's more information on what they are and what you can do instead: What Link Schemes Are According to Google, link schemes are defi...

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searching people for job

Create a Keyword Strategy to Please Your Audience

Written by Nick Stamoulis

It's true that search habits have changed for various reasons, such as Google's algorithm changes (like Hummingbird and Panda) and technological advances. In some cases, new inventions and technologies have even impacted Google's algorithm. For instance, ever since Apple's iPhone was introduced ba...

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content-4

Important B2B Content Marketing Tips

Written by Nick Stamoulis

In order to be successful in the B2B world, it’s important to share information. Gone are the days of hiding away all of your “secrets”. People turn to the web for information. If you don’t provide any, but your competitor has a robust portfolio of informative content that’s easily accessi...

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Moving from Local SEO to National SEO

Written by Nick Stamoulis

Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. With all of our b2b full service SEO clients, we carefully consider whether it’s best to focus on local SEO or national SEO when developing our strategy. In most cases, we incorporate a combination ...

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Ditigal Online Networking Search Office Concept

Evolving Nature of Our Search Habits

Written by Nick Stamoulis

Have you ever stopped to think how much our search habits have evolved over the past decade or more? I got into a conversation about this the other day with a colleague. The Internet of ten years ago, in many ways, is not the same Internet that we have today. As a result (or because of) that, our s...

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SEO

SEO Keyword Research Best Practice Tips

Written by Nick Stamoulis

Before you can execute your SEO campaign, you need to perform keyword research so that you can perform your on-site optimization, which begins with the website. If your website is new, or you decided to redesign it, you'll want to wait to do the on-site optimization until the website is up and runni...

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content strategy concept

How Content Impacts Your Brand

Written by Nick Stamoulis

These days, marketing departments have at least a basic understanding of how content impacts the brand as a whole. The goal is to build a "content brand", which is a form of business storytelling that puts the needs of the audience in the forefront. In fact, a skilled writer can do more than that - ...

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Has Google+ Lost Its Way

B2B SEO Keyword Research Tips

Written by Nick Stamoulis

Before starting any kind of search engine optimization, it’s vital to conduct keyword research for every page of a B2B website. The search engines rank pages individually, so it’s important to focus on all pages, not just the homepage. By targeting relevant keywords across the website as a whol...

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What to Know About White Hat Link Building

Written by Nick Stamoulis

Many of the basics of white hat link building has evolved and changed over the past few years. While it is still important to gain links from authority websites, this should be done over a period of time and it absolutely shouldn't be forced.  With our full service SEO clients, we always execute a...

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Match Keywords to User Intent

How Keyword Research Relates to Content Marketing

Written by Nick Stamoulis

Keyword research and writing content, too often, are treated as two separate entities. While it is true that both utilize a different set of skills, they absolutely relate to each other. Many writers shy away from keyword use, thinking that researching the keywords and optimizing the content for tho...

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Its Time to Fix Your Slow Website

Analyze Page Load Time for SEO Success

Written by Nick Stamoulis

Like any service provider, the search engines want to create a service that will keep customers happy. This means that they want to rank the best possible pages that are relevant to keyword search terms. If the websites that the search engines suggest to users aren’t relevant or are poorly develo...

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ppc

Does Google Adwords Help Your SEO?

Written by Nick Stamoulis

It seems to be a common question that new SEO clients ask. “If I run an AdWords PPC campaign in Google, will it help with my SEO program?” The thought is that if you are paying Google some money, maybe they will help you out organically, too. It actually doesn’t work that way because Goog...

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Link Building

Why Is Internal Linking Important?

Written by Nick Stamoulis

The search engines don’t rank websites as a whole in the SERPs - they rank individual pages. For most websites, the homepage is going to get most of the traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint. However, in order f...

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backlink concept

Broken Links Can Hurt Your SEO Efforts

Written by Nick Stamoulis

Broken links are a part of owning and/or managing a website and if they're not addressed, they can hurt your long term SEO efforts. In fact, they're bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can...

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Mobile Website

Do B2B Companies Need a Mobile App?

Written by Nick Stamoulis

Are you wondering if you should develop a mobile app for your B2B business? With the growing dependence on our smartphones and tablets to perform business-related tasks, it’s no wonder that B2B businesses are thinking of jumping on the app bandwagon. Should B2B businesses jump on the trend and cre...

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