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Latest Posts

Backlinks Still Count, Even Google Says So

Written by Nick Stamoulis

With all the major changes Google has made to the Webmaster Guidelines, not to mention the Penguin updates that have really shaken up the SERPs and taken more than one site down for the count, many site owners (and more than a few SEOs) are left wondering if links have a legitimate place in any whit...

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5 Ways That Content Can Capture Attention

Written by Danielle Bachini

Content needs to be shared in the right channels in order to capture the attention of target audience members, but there are additional things that you can do to stand out in those channels. Remember, the Internet is full of distractions and noise. It’s necessary to do everything possible to incre...

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Setting Up Goals in Google Analytics

Written by Brick Marketing

Obviously driving more organic traffic to your website is a huge goal for any SEO program, but driving more traffic only matters if it's the RIGHT traffic. And the right traffic needs to convert! More website managers look primarily at closed sales to determine success, but there are a lot of micro-...

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Why Nofollow Links Should Be a Part of Your SEO Program

Written by Nick Stamoulis

By adding the nofollow attribute to a link (rel=”nofollow”) you are essentially telling the search spiders to not follow that link or consider it when determining how trusted that web page that is being linked to is. Initially, from an SEO standpoint this type of link seems to have no value. “...

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Getting Strategic with Your Content Marketing Campaign

Written by Brick Marketing

In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content...

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Understanding What Content Topics Work Best

Written by Nick Stamoulis

One of the most difficult things about content marketing is deciding what topics to write about. Many businesses tend to overthink it, which usually results in content marketing not getting done at all. No matter what line of business you are in, there is plenty of information to share with your tar...

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How to Know When Your Facebook Fans Are Most Active

Written by Danielle Bachini

Facebook is the number one social network, which means that you should be utilizing it for your business. No matter what industry you are in, your target audience is using Facebook in some capacity. It’s a great place to share your content and interact with current and potential clients and custom...

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Getting Out of Your Link Building Rut

Written by Brick Marketing

Every marketing manager or site owner in charge of link building is bound to find themselves in a link building rut sooner or later. Since Google has made building "natural" links so much harder than it used to be, finding new and valuable link building opportunities is more like looking for the pro...

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Things that Hinder Enterprise SEO Success

Written by Nick Stamoulis

At first glance you’d think that it’s much easier to execute an enterprise SEO campaign compared to a small business or SMB SEO campaign. Enterprise organizations have bigger budgets and more resources which should translate into a powerful SEO campaign that delivers results. In theory this is t...

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How to Make the Most of Your Content Marketing Efforts

Written by Danielle Bachini

A successful online marketing campaign involves the ongoing creation of content. Content must be published across the web in order to improve visibility among target audience members. Content creation is a necessary component of an SEO program since it’s what generates natural inbound links. If yo...

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Buying Links on Top News Sites? Stop the Real Spammers

Written by Nick Stamoulis

A few weeks ago I was elected to the SEMPO Board of Directors. I have been working in the Internet Marketing and SEO world since 1999 and started my own SEO firm back 2005. And while I love what I do and I love helping clients build their online brand presence I have always been rather low-key. I pr...

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Organic Recovery Takes Time

Written by Brick Marketing

When we first started working with this new client back in July 2013, one of the first things we uncovered was that the site had been hit with a partial manual penalty for unnatural links. Turns out, their old SEO provider was building links like it was the Wild West (and not telling them what kind ...

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Who Are Your Real Online Competitors?

Written by Nick Stamoulis

Marketing 101 involves identifying your competitors and analyzing their strengths and weaknesses compared to your own. What are they better at than you? What unique niche can you carve out for yourself? How can you steal away some of their market share? Who is trying to steal away your own market sh...

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How Do You Determine Social Media Success?

Written by Brick Marketing

In a previous post we discussed how one tweet does not usually turn into one sale. Being active on social media can generate a lot of positive outcomes for your brand, but a direct contribution to your bottom line is usually not one of them. For most businesses, even B2C retailers, being active in s...

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Getting Smart with Your B2B Blogging

Written by Nick Stamoulis

According to HubSpot, companies that blog have 97% more inbound links than those that do not. HubSpot research also indicates that 92% of companies who blogged multiple times a day have acquired a customer through their blog. But it’s important to mention that just because you publish something th...

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Cast a Wide Content Net to Increase Sales and Traffic

Written by Danielle Bachini

One thing you need to be careful of when it comes to content marketing is getting into a content marketing rut, where you post and share your content to only a select few places over and over again. It’s recommended to create blog posts on your site and share them on your Facebook, Twitter, Linked...

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Carrying a Big Content Stick

Written by Brick Marketing

Theodore Roosevelt's foreign policy boiled down to the now iconic phrase, "speak softly, and carry a big stick.” The basic meaning behind the phrase was to work for peace, but be sure to the military power behind you to make things happen. While I’m not saying you need an army in order to make y...

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If You Want Great Links You Have to Ask for Them

Written by Nick Stamoulis

A few weeks ago I came across this great post by link building expert Eric Ward on Search Engine Land. In it he discusses how many traditional link building tactics are no longer valuable for SEO. And if that's the case, if everything we knew to be true about link building is no longer applicable, i...

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B2B Social Advertising is For Long Term Leads

Written by Danielle Bachini

A business is expected to have a social media presence today. In addition to looking at a company’s website for more information, a prospect will also check out social media pages while they are conducting their research. A social media page is where a company can share updates and links to conten...

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Consume Content to Create Content

Written by Nick Stamoulis

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Grou...

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Will Big Brands Automatically Win the SEO Race?

Written by Brick Marketing

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they ar...

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How Clients Slow the SEO Process Down

Written by Nick Stamoulis

The first thing that SEO clients need to understand about the process is that SEO is a long term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature o...

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Guest Blogging In the Right Places

Written by Brick Marketing

Back in 2013 we interviewed link building expert Julie Joyce about the future of guest blogging. There was a lot of talk in the SEO industry that Google was going to crack down on guest blogging as a link building tactic in one way or another in the coming months, as an extension of the Panda and Pe...

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Hi, I’m Looking to Build Relevant Link Exchanges…

Written by Nick Stamoulis

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and manage...

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Avoid a One Size Fits All Content Marketing Strategy

Written by Danielle Bachini

The focus of an online marketing campaign today should be on inbound marketing and providing target audience members with information on your business when target audience members want this information. This information on the web comes in the form of content. If you are continually sharing high qua...

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The Link That Keeps on Giving

Written by Brick Marketing

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media a...

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Press Releases are for Promotion, Not SEO Links

Written by Nick Stamoulis

For the longest time press release distribution was one of the items on our list of monthly link building activities for clients. Whenever a client had something newsworthy going on in the company we’d write a press release that incorporated targeted keywords and a combination of keyword anchor te...

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How to Get More Website Visitors From Social Media

Written by Danielle Bachini

Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s ...

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Keep Your Content Marketing Efforts on Track

Written by Nick Stamoulis

Content marketing is the most crucial component of an SEO strategy today. It’s also the part of SEO that many companies struggle the most with. After all, it takes a lot of time and effort to develop a content marketing strategy and then execute it in its entirety. Many organizations find that som...

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A White Hat Guide to Content Marketing

Written by Danielle Bachini

There are plenty of tips out there about “white hat link building”, and many can be found right here on this blog. However, the face of link building has drastically changed over the years. In fact, we’d even say that “link building” isn’t even the correct term for generating inbound lin...

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3 Things a Quality Link Will Have

Written by Brick Marketing

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But...

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Is Your SEO Firm Being Transparent?

Written by Nick Stamoulis

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It's very much a hurry up and wait process. One client went back ...

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The Type of SEO that Still Works

Written by Nick Stamoulis

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was ...

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Why Google Authorship Is Worth Signing Up For

Written by Danielle Bachini

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It...

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What Are Your Author Stats?

Written by Brick Marketing

In Google Webmaster Tools under LABS, site owners can check out their Author Stats and see what kind of impact their Google+ authorship has had on their content's performance in the SERPs. Take a look at a few of the stats from my own Google+ account that I have tied to the Brick Marketing Blog: ...

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What Are Your SEO Numbers YoY?

Written by Nick Stamoulis

Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months,...

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What’s New in SEO for February 24, 2014

Written by Brick Marketing

Want to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Thank You, and Welcome to the New Google Maps With the new and improved Google Maps it i...

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Not All Social Media Activity Should be Outsourced

Written by Danielle Bachini

We live in a world where social media marketing on behalf of your business is no longer an option. It’s a necessity. When considering whether or not to do business or buy from an organization, prospects conduct research and thoroughly review all branded channels, including social media pages. If a...

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Define the Goals of Social Media Marketing to Find ROI

Written by Nick Stamoulis

Proving social media ROI is still a little complicated for most site owners and marketers. For the most part, one tweet does not automatically equal one sale and companies looking for one-to-one metrics to show ROI are often disappointed. Yes, there are numbers that show how Pinterest activity turns...

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Capture Attention During the Long B2B Sales Cycle

Written by Danielle Bachini

The B2B sales cycle tends to be longer than the B2C sales cycle due to the lengthy decision making process. Organizations want to make sure that they are making the right choice for their business. The products or services that you offer must be the best match. Since many B2B products and services a...

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Turn Offline Activities into SEO Success

Written by Brick Marketing

The other day I was talking with one of our SEO clients and they wanted to know if there was any way they could turn this trip their CEO was taking to NYC to attend an invite-only roundtable into some SEO success. Since the roundtable was closed to the media the usual event promotion activities, the...

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Not All B2B Content Should be Gated

Written by Nick Stamoulis

An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it i...

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Link Building Is Out, Content Marketing Is In

Written by Brick Marketing

Let me reiterate that, link building isn’t totally out. Traditional link building is still a very valuable part of an SEO campaign provided you go about it in the right way. Google made some drastic changes to what is and what is not acceptable forms of link building in 2013. In a perfect world, w...

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What Does Your Digital Marketing Budget Look Like?

Written by Nick Stamoulis

Unless you are Nike or Starbucks most companies don't have a multi-million dollar digital marketing budget. Most companies don't even have a multi-million dollar budget for all of their online and offline marketing efforts combined. But whether you have a million dollars to spend on digital marketin...

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Page Load Time Effect on SEO

Written by Brick Marketing

According to Google, site speed is used as a factor for rank in the Google Search Algorithm. Not only does page load time influence rank, but it affects the overall user experience. If your website takes more than a few seconds to load, searchers may not stick around to wait for the page to show ...

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Easy To Use Contact Form For WordPress

Written by Chris Roberts

Most B2B websites have dozens of forms on their site--forms to download white papers, register for webinars, download a free trial version, contact the sales team for more information, and more. Some sites want the forms to generate an auto-reply email, message a certain member of their company, dum...

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Questions to Ask an SEO Firm before Signing a Contract

Written by Danielle Bachini

Before signing on the dotted line and committing to pay an SEO firm for a specified period of time it’s necessary to have an understanding of the type of work that the firm does and what exactly is included in the proposed rate. An SEO program involves many moving parts and you don’t want to fin...

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4 Reasons Why Social Media Matters for SEO

Written by Brick Marketing

Most site owners and marketers understand that it’s not SEO or social media marketing, it’s SEO and social media marketing. The two are intimately linked and when you invest in both you’re bound to be much more successful in the long run. But how exactly does social media marketing influence y...

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When to Use the No Follow Tag

Written by Nick Stamoulis

To the average web browser, a link is a link. You click on it and it brings you to a web page, it’s as simple as that. But as website owners and Internet marketers, it’s necessary to understand that there are different types of links that exist across the web. For SEO purposes, links can be put ...

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The Untapped SEO Potential of Content

Written by Brick Marketing

A few months ago Matt Cutts came out against guest blogging, saying; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wo...

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Changes to the SEO Game

Written by Nick Stamoulis

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have chan...

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How To Display Widgets On Specific Pages or Posts in WordPress

Written by Chris Roberts

WordPress is a very powerful and flexible CMS that includes a lot of features out-of-the-box. That's what makes it such a popular CMS for websites big and small. Even if you aren't a trained developer/designer, you can still build a functional and streamlined website that your users will enjoy witho...

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How Often Are You Checking Webmaster Tools?

Written by Danielle Bachini

Google Analytics is the industry go-to when it comes to monitoring your website activity and measuring online marketing efforts. Website owners can find a wealth of information, for free, including the number of visitors to the site, traffic sources, entrance keywords, and more within a specified ti...

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Understanding Keyword Competition

Written by Brick Marketing

A rule of thumb to keep in mind when you are doing you keyword research. The broader a keyword is, the more competition there will be for that keyword. You need to be aware of your keyword competition when optimizing your site to drive the most amount of traffic to your content. Senior SEO Spe...

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What Are the Goals of Your SEO Program?

Written by Brick Marketing

Website owners and marketing managers decide to invest in SEO for a multitude of reasons. Maybe their traditional sales pipelines aren't as fruitful as they used to be. Maybe new competitors have entered the scene and are eating away at their profit margin. Or maybe they just finally realized how mu...

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Why Are You Still Waiting on SEO?

Written by Nick Stamoulis

When you are looking for information, where do you typically go? If you didn’t answer “Google”, you are in the minority today! People turn to the search engines when they are looking for just about anything, including the products or services that you offer! A prominent search presence means i...

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2014 – The Year of Link Earning

Written by Nick Stamoulis

Erin Everhart published this great post back in December on Search Engine Land, looking back at all the ways link building changed in 2013 (and there were certainly a lot). One of the big things she mentioned was the fundamental difference between traditional link building as we’ve known it, and t...

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Share B2B Content on LinkedIn

Written by Nick Stamoulis

An internet marketing campaign should be well rounded in order to increase website visitors from a variety of sources. SEO is an important component, however it’s a long term strategy. Optimizing B2B content doesn’t mean that it will shoot to the top of the search engine results page. In additio...

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How To Leverage Offline Events for SEO

Written by Brick Marketing

Don't just rely on online activities for link building purposes. You can easily integrate your white hat link building with all your marketing efforts, both online and off. Shawna Wright of Brick Marketing explains how everything you do - including offline events - can be leveraged for SEO! ...

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How And Why You Should Update Your WordPress

Written by Chris Roberts

WordPress often releases updates to bring new functionality, bug fixes, and patch security exploits. It is highly recommended to keep your WordPress installation up to date to avoid any serious potential issues. If you miss more than one update sometimes you won't be able to properly upgrade your we...

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Why Your Website Pages Must be Focused

Written by Danielle Bachini

One of the first steps in our SEO process is to conduct page by page keyword research for the website. This involves visiting each page and brainstorming potential keywords that could be targeted so that they can be plugged into a keyword tool to find additional suggestions and search volume data. S...

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What a Difference a B2B Blog Makes for Organic Traffic

Written by Brick Marketing

One of the most important things to remember about SEO is that each page of your website is “evaluated” individually by the search engines. While each URL gets to piggyback on the overall value of your domain, a new page of content has to earn its way into the SERPs and demonstrate to Google tha...

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Both B2Cs and B2Bs Should Invest in Social Media

Written by Nick Stamoulis

In a recent interview that we conducted with Josh Dreller, Director of Marketing Research at Kenshoo, he had this to say about social media: At this point, it shouldn’t be “should we invest in social” but rather “how should we invest in social?” Social is not even a channel anymore but ...

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Even Big Sites Aren’t Safe From Google Penalties

Written by Nick Stamoulis

Just the other day I heard a story on NPR about Expedia getting whacked by Google for unnatural link building. According to USAToday, "Expedia's website lost 25% of its visibility in Google search between Jan. 12 and 19, according to data from third-party search analytics firm Searchmetrics." That d...

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Did Matt Cutts Just Kill Guest Blogging?

Written by Nick Stamoulis

Just the other day Matt Cutts, head of Google's web spam team, declared that guest blogging is dead as a link building tactic. As he says in his personal blog; So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog po...

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How To Connect Google Analytics To Your WordPress Site

Written by Chris Roberts

Tracking your website's visitors is a very important task when it comes to monitoring your online success. If you don't know how many people are coming to your website and from what sources (Google, Facebook, other sites, etc) how can you effectively grow your online presence? You can easily track t...

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When Was The Last Time You Checked Your Links?

Written by Danielle Bachini

An important component of the search engine ranking algorithm is the inbound links that point to a website. The search engines use this link information as one factor to determine the authority of a website, and in turn where it should appear on the search engine results page. Good links from high q...

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3 Ways to Earn .EDU Links

Written by Brick Marketing

In the world of link building, .EDU links are some of the most trusted, the most valued, and the most authoritative you can earn. But you really do have to earn them. For the most part legitimate .EDU links can’t be bought or bartered for. If your business operates close to a college or university...

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The SEO Recipe for Success

Written by Nick Stamoulis

There are many components of a successful SEO program today. Each piece of the puzzle serves an important purpose and must be in place in order to improve your visibility in the search engines and across the web as a whole. Keyword research and on site optimization SEO best practice indicates that...

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Questions to Ask Before Building That Link

Written by Nick Stamoulis

Despite what you may have heard, link building still has a place in an SEO campaign. The search spiders are still looking at a website’s inbound links to determine the authority of a site which is a contributing factor to where that site appears within an organic search. It’s only the low qualit...

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How to Activate WordPress Widgets

Written by Chris Roberts

WordPress Widgets add content and features to your website's Sidebars. According to WordPress, "Widgets were originally designed to provide a simple and easy-to-use way of giving design and structure control of the WordPress Theme to the user." Widgets enable site owners with no coding or developmen...

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The Case for Removing Dates from Evergreen Content

Written by Danielle Bachini

For SEO purposes, the best type of content to write and publish is evergreen content that will be just as valuable six months down the line as it is now. Of course, timely content that is newsworthy also has its place in the content marketing mix but we always recommend that the majority of SEO cont...

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How Much Time Do I Dedicate To Link Building?

Written by Brick Marketing

Link building is far too important to put on the back burner until you have more time. Even if you are doing SEO by yourself, try spending just a few minutes a day on link building efforts. Link building is a time consuming effort so you need to make sure you make room for it in your schedule. ...

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SEO Con Men Are Alive and Well

Written by Brick Marketing

Just the other day our office phone rang. When I picked it up an automated voice cheerily tried to sell me SEO services. This is exactly what I heard; Hi, this is Sharon, your local Google representative. We have an opening on the first page of Google for a business just like yours and we can gua...

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What to Focus On With Limited Content Time

Written by Nick Stamoulis

If our B2B SEO clients had unlimited budgets we’d recommend that they hire a full time content writing team that could produce a never ending stream of blog posts, press releases, white papers, case studies, videos, podcasts, etc. After all, content is what really makes an SEO campaign work today....

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Protecting Company Social Accounts from Rogue Employees

Written by Nick Stamoulis

It seems like every few weeks we hear a social media horror story of one kind of another. An employee tweets something offensive from the corporate account, not their personal account. The owner of the company turns a political hotbed into a promotional message. Another group of employees live tweet...

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How to Increase Your Twitter Follower Count

Written by Nick Stamoulis

Twitter is an important social network for both B2C and B2B companies, as it falls somewhere between Facebook (which typically has a B2C focus) and LinkedIn (which has a B2B focus). It’s an outlet to share your content and other information that current and potential clients or customers would fin...

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How To Install a WordPress Plugin

Written by Chris Roberts

According to WordPress, "Plugins are tools to extend the functionality of WordPress." WordPress websites can be custom designed to look, feel, and function anyway you want and plugins help cut down on the amount of custom coding and development you'll need in order to achieve the desired final produ...

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Not All Link Building is Bad

Written by Danielle Bachini

During initial calls with prospective SEO clients we outline our SEO process. We explain that we start by researching the industry online and thoroughly reviewing the website page by page and conducting keyword research to select the keywords that are the best fit. Then, we optimize the site by natu...

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Sometimes One Tweet Can Equal One Sale…Sort Of

Written by Brick Marketing

Brick Marketing runs 4-6 SEO workshops here in Boston every year. We do a minimal amount of active marketing, usually letting the SEO value of our website position the workshops in front of those looking for a local course. If we still have some seats left a week or two before the workshop we’ll d...

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Is That Drop in Organic Traffic Normal?

Written by Nick Stamoulis

Every site owner loves to see their organic traffic climb upwards month over month. But very few websites see that growth month after month after month without fail. Sooner or later you are bound to have a slow month where organic traffic takes a slight drop, maybe 5-10% or so. Other months might ev...

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Beyond the Visitor Report: Ways to Measure SEO Success

Written by Nick Stamoulis

In order to determine how your website and SEO campaign is performing, it’s necessary to add analytics code to the site. There are plenty of website analytics tools to choose from, both free and paid. What we recommend is Google Analytics. It’s a free tool that really provides a wealth of inform...

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2013 – A Year of Big SEO Changes

Written by Nick Stamoulis

2013 was the year of big changes in the world of SEO. Google pushed out several major updates that sent thousands of site owners scrambling to recover from past bad actions. A lot of link building methods and tactics that used to work either lost value or were entirely debunked thanks to Penguin and...

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Earn Links by Building Relationships

Written by Brick Marketing

The rules of link building have definitely changed forever thanks to the Google Penguin updates. “Easy win” links are getting harder and harder to find because the search engines are demanding that websites earn their links, not just build them haphazardly across the web. A few years ago sites c...

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Required Elements of a Modern SEO Campaign

Written by Nick Stamoulis

SEO has undergone multiple transformations through the years. During the early days, the focus was on building links to your website. At one point, nearly any link would help. However, that’s no longer the case. The only way a link is going to help your SEO efforts today is if it generates traffic...

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Seek a Variety of Guest Author Opportunities

Written by Nick Stamoulis

If you want to succeed with SEO today it’s necessary to be publishing quality content on behalf of your business on a regular basis. Optimized content is what appears on the search engine results page for related keyword searches and what will get shared across the web as a reference within conten...

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Characteristics of Content That Gets Shared

Written by Nick Stamoulis

Online content is only worthwhile if people are actually finding it and reading it. The first step is to optimize the content so that it will appear organically in the search engines for related search terms over time. However, in order to create content that is “shareworthy” and generates inbou...

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How Much Content Should We Be Publishing?

Written by Danielle Bachini

When it comes to SEO, we can’t stress the importance of quality content enough. Each page of content that is published on the web is an opportunity for that page to rank organically for related search terms and to generate inbound links back to your site. The best types of links today are links th...

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3 Things a Trustworthy SEO Firm Would Never Say

Written by Nick Stamoulis

For the most part the SEO industry is full of passionate, dedicated, honest, and hardworking professionals who just want the best for our clients. But unfortunately a few rotten eggs have spoiled the industry’s reputation, making it harder for legitimate SEO firms to gain the trust of website owne...

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Social Media Pages Are Primary Sources of Information

Written by Nick Stamoulis

Social media pages have become a “must have” for all businesses. Whether you own a small Mom and Pop shop or an enterprise organization, social media shouldn’t be viewed as an option. There are numerous reasons to be active in social media and set up business profiles on each of the primary so...

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4 SEO Resolutions for 2014

Written by Nick Stamoulis

It’s that time of year when everyone is planning their New Year’s resolutions. And while your personal resolution might be to get to the gym more frequently, finally take that dream vacation, or save more money, don’t forget to add a few SEO resolutions to list so you can help your website per...

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Link Building is a Team Effort

Written by Danielle Bachini

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign which includes link building. It’s true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, but...

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What to Do When Someone Is Stealing Your Content

Written by Brick Marketing

There is nothing more heart wrenching as a writer than to see someone else taking credit for your content…except maybe someone else taking credit AND reaping all the rewards. The Google Panda updates were designed to target “scraper sites”, or sites that pull content from elsewhere on the web ...

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Should I Worry About Too Many Links?

Written by Nick Stamoulis

Due to the Google Penguin update and all of the subsequent updates to the update, we hear a lot from clients and potential clients that are nervous about the link building component of an SEO campaign. They have heard horror stories about what has happened to other websites that have lost a signific...

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What a Partial Manual Action Penalty Looks Like

Written by Nick Stamoulis

A few months ago one of our newer clients called us in a panic. Their website’s homepage had vanished from the SERPs for their branded keywords; you could only find the page if you actually searched for “companyname.com.” While no site likes to take a hit organically for any keyword, missing o...

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SEO Statements That Are No Longer True

Written by Danielle Bachini

The SEO industry is constantly evolving due to the fact that the way that the search engines view websites is constantly evolving. If your SEO approach is outdated, your site won’t be viewed favorably by the search engines. In fact, an outdated approach could even get you into trouble and result i...

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Interview with Jon Henshaw of Raven Tools

Written by Nick Stamoulis

Recently I had the chance to interview Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. He also speaks a lot about online marketing at major industry conferences like PubCon, SMX, SearchFest, SES and others. Question: How did someone with a bachelor’s degree in Human Developme...

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Are You Expecting the Impossible from Your SEO Program?

Written by Nick Stamoulis

One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210.27% growth in organic traffic. I wish we could deliver such incredible reports to all of our clients because I know as a site owner if I saw that kind of YoY organic growth I’d be jumping for joy. But ...

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Where to Look for Guest Posting Opportunities

Written by Nick Stamoulis

In order to build links and generate traffic from industry websites today, you often need to “give something to get something”. In many cases, what you must give is your expertise in the form of content. If a link is easy to obtain on a website, you probably don’t want that link anyway since i...

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What is “Natural” Link Building?

Written by Brick Marketing

A few days ago, I came across this great post by link building expert Eric Ward about natural link building. With all the changes Google has made to the Webmaster Guidelines (and not to mention all the Penguin updates), link building is really starting to evolve into link earning—after all, a link...

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Build Traffic Sources Outside of the Search Engines

Written by Nick Stamoulis

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program ...

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New to SEO? Focus on Long Tail Keywords

Written by Nick Stamoulis

If your company is relatively new or you have always relied on traditional marketing methods and are just starting to become active in the online space and have just launched a website, one of the most important things that you need to be mindful of as you create your online strategy is your competi...

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Walk Away from an SEO Firm That Isn’t Transparent

Written by Nick Stamoulis

A significant number of potential SEO clients that we speak with have worked with an SEO company in some capacity in the past. They are getting in touch with us because that previous partnership didn’t work out as planned. When we ask what went wrong we are shocked to hear the number of prospects ...

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Getting Your SEO Campaign Ready for 2014

Written by Nick Stamoulis

I’ve been in the SEO world for over 13 years at this point, and in my opinion 2013 was arguably the craziest year in SEO that I have ever seen. In addition to Penguin 2.0 and 2.1, which plenty of websites will be dealing with well into 2014, Google also updated the Webmaster Guidelines significant...

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Decide Who Takes Ownership of Your B2B Blog

Written by Nick Stamoulis

A B2B blog is an important marketing tool. B2B marketing success online largely depends on the amount of quality content that is being published on behalf of a business on a regular basis. Content is what showcases a business as a thought leader and what gives decision makers the information that th...

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A Theory on Google’s Not Provided

Written by Nick Stamoulis

According to (Not Provided) Count, “not provided” data in Google Analytics will hit 100% on December 16th, 2013. We’ve been watching not provided crawl from the originally reported and promised 10% to 40, 50, 60 and 70+% over the last few months. Recently, Google announced that they would be s...

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B2B Content Quality Shouldn’t Suffer to Meet Quotas

Written by Nick Stamoulis

B2B marketing, specifically online, requires ongoing publication of quality content. B2B decision makers are deciding what product or solution is best for their business and the result will impact the entire organization. It’s not a decision that is taken lightly, especially if the product or solu...

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Interview with Jessica Lee of bizbuzzcontent

Written by Nick Stamoulis

Recently I had the chance to interview Jessica Lee, the Founder and chief creative of bizbuzzcontent. Before launching bizbuzzcontent Jessica earned her SEO stripes at Bruce Clay Inc., where she was responsible for content strategy, development and marketing. She also contributed to the book “Sear...

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SEO Items to Understand Before Outsourcing SEO

Written by Nick Stamoulis

Since many businesses don’t have the budget to hire an in house SEO professional, outsourcing the work to an SEO firm is the next best option. However, in order to select the right SEO partner the business/website owner or the person or team that is responsible for hiring the SEO firm must have a ...

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Conducting a 10 Minute Link Audit

Written by Brick Marketing

Every few months you really should conduct a full and in-depth link audit to get a clear understanding of what kind of links you have created/earned. Hopefully you’re following a strictly white hat link building program but you can’t control who links to you (or how they link) and the last thing...

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Additional Metrics That Measure SEO Success

Written by Nick Stamoulis

The primary metric that we use to measure the success of an SEO campaign are the number of visitors delivered to a site through organic search over time. There won’t be a quick jump overnight at the onset of an SEO campaign but gradually that number should increase. Unfortunately, that increase is...

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What Kind Of Impact Has Your Blog Had?

Written by Brick Marketing

Just like SEO, business blogging is a long-term marketing campaign that requires consistency, dedication, and enough time to really work. Producing great content that informs, engages, and resonates with your audience day in and day out means really focusing on what you are trying to say and giving ...

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What White Hat Link Building Looks Like Today

Written by Nick Stamoulis

Due to the Google Penguin algorithm update and all of the subsequent updates to the update, website owners have become fearful of link building. While understandable, what website owners need to comprehend is that links still play an important role in how a website is viewed by the search engines. Y...

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Can You Recognize SEO Success When You See It?

Written by Nick Stamoulis

A few months ago I got an email from one of our full-service SEO clients asking me if I had any suggestions on how they could ramp up their SEO efforts. He was looking in Moz at their site’s domain rank compared to some of their competitors and felt the gap wasn’t closing fast enough. So I did a...

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Realistic B2B SEO Goals

Written by Nick Stamoulis

It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...

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Timing Can Make or Break Your Social Media Marketing

Written by Brick Marketing

During the last SuperBowl Oreo spent $4 million on a 30 second commercial. Do you remember it? Maybe not but I bet you heard about their “dunk in the dark” tweet that went out during the 34 minute blackout. That simple image and social update garnered 10,000 retweets in an hour and probably hund...

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A B2B Social Media Connection Is Far From a Sale

Written by Nick Stamoulis

B2Bs have always had a much trickier relationship with social media than B2Cs have. B2Cs typically have a much larger target audience than B2Bs, which tend to operate on a niche scale. The broad target audience is much better suited for the major social media outlets, which also appeal to the masses...

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Search Volume Running Low? Tap Into New Avenues

Written by Nick Stamoulis

Depending on what industry you work in, your priority keywords could have a very large search volume (10s of thousands of searches a month), or a relatively small search volume (maybe only a few hundred). If your website is sitting fairly comfortably towards the top of page 1 in the SERPs how much r...

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Focus on One Niche to Succeed with SEO

Written by Nick Stamoulis

There are many factors that contribute towards SEO success. You need to have a quality site with great content that’s going to generate inbound links, the site needs to become trusted, the right keywords need to be used etc. There’s one more thing that isn’t talked about as much, but from year...

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Bigger Isn’t Always Better When it Comes to SEO

Written by Brick Marketing

Many small business owners feel like if only they had a bigger budget and a bigger team they could really make huge strides with their SEO campaigns. But thousands of businesses are one-man-shows or two-man teams at best, and their SEO “budget” is really whatever funds they can pull together to ...

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Stop Asking About Your Rank Already

Written by Nick Stamoulis

We are always upfront with prospective SEO clients regarding how we measure the success of an SEO campaign. We explain that SEO is a long term process and that it will take time to start seeing an ROI, especially in a competitive niche. We measure the success of an SEO campaign by looking at many fa...

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Great Referral Links Don’t Fall Out of the Sky

Written by Nick Stamoulis

I’ve seen it happen plenty of times on the Brick Marketing website—one lowly link on a popular industry site or blog can drive hundreds of visitors in a few short hours…and deliver a steady trickle of traffic for months to come. The exact thing happened when we did an interview with link build...

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What You Offer Dictates Keywords

Written by Nick Stamoulis

Even though it’s important to take a natural approach to SEO today, keywords still play an important role in generating visitors from the search engines. It’s not about stuffing keywords into your content- that will get your site flagged as spam. But the keywords that you want your content to ap...

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SEO Won’t Work Unless Your Product is Consistent

Written by Nick Stamoulis

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are re...

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A Theory On Penguin and Manual Action Penalties

Written by Nick Stamoulis

In August Google announced they would be notifying websites affected by manual webspam actions in their Webmaster Tools account. Sites could be flagged for a number of reasons, including unnatural links, which could be mistaken for a Penguin penalty if site owners didn’t double check. Penguin is a...

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Merging Businesses? Think Before Merging Websites

Written by Nick Stamoulis

While some small business owners may prefer to remain a “small business”, for most business owners the goal is to grow the business over time. There are many ways to grow a business and one of them is the opportunity to merge with another business. Mergers often make sense from a business perspe...

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How to Make Your Blog Work for SEO

Written by Nick Stamoulis

One of the most important components of a search engine optimization campaign is content since it’s what can be optimized using keywords and is what generates natural links. That’s why a blog should be incorporated onto your website. However, just adding a blog to the site isn’t going to magic...

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Filling in the Content Void

Written by Nick Stamoulis

I came across this great post by Julie Joyce on Search Engine Land about using the YouTube keyword tool as a way to find link building opportunities. As Julie says; Never mind the awesome fact that you can get keywords and easily import them into Google AdWords for your PPC campaigns. What’s re...

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Does Your Web Developer Understand SEO?

Written by Nick Stamoulis

As SEO professionals we can’t help but cringe a little bit when one of our clients mentions that they want to redesign their site. If the website is generating a significant amount of traffic from the search engines and other sources, and those visitors are converting we would prefer that a client...

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How to Earn a Guest Author Opportunity

Written by Nick Stamoulis

Online marketing success depends on many factors, but if we had to pick just one- we’d say that it’s determined by content. The businesses that are creating quality content on a consistent basis are able to improve their presence in the search engines and generate traffic from links to the conte...

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Be Good to Your Social Influencers

Written by Nick Stamoulis

There is no denying that social media marketing has become a critical component of your online marketing success. A strong social presence helps get your content in front of a wider audience, which in turn can create more natural links. A strong social presence also lends credibility and authority t...

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Think Like a PR Pro to Execute SEO

Written by Nick Stamoulis

The shifts that have occurred in the SEO industry also mean that SEO professionals need to have a shift in their mindset too. SEO is no longer simply about adding some keywords to your existing content and looking for any opportunity to get a link. It needs to be much more strategic than that. In...

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The Penguin 2.1 Punch

Written by Brick Marketing

We started working with a new client back in May/June 2013, right after Penguin 2.0 was pushed live. This client came to us knowing their website has been negatively affected by Penguin 2.0. A little digging through their link portfolio and we found that an easy 75+% of their inbound links were from...

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Consider the B2B Sales Cycle When Measuring SEO Success

Written by Nick Stamoulis

During initial conversations with potential new SEO clients we always try our best to convey that an SEO strategy is built for the long term. A client might not see much movement within the first few months, or even within the first year if it’s a competitive niche. New clients often claim that ...

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Interview with Jeffrey Rohrs of ExactTarget

Written by Nick Stamoulis

Recently I had the chance to interview Jeffrey Rohrs, VP of ExactTarget’s Marketing Insights Team. His first book, AUDIENCE: Marketing In the Age of Subscribers, Fans & Followers, will be published by Wiley this December (2013). He also co-created and produces the award-winning SUBSCRIBERS, FA...

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Visitors Should Come From Many Traffic Sources

Written by Nick Stamoulis

As an SEO company we are obviously going to tout the importance of SEO. When target audience members are looking for a product or a service that you sell, there’s a good chance that they will turn to the search engines. If your SEO campaign is working and you have content that matches their search...

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Social Signals and Their Impact on Link Building

Written by Brick Marketing

There is no denying that traditional link building is getting harder and harder. Earning “natural” or “editorial” links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority ...

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How to Measure SEO Campaign Success with Analytics

Written by Nick Stamoulis

SEO is an online marketing function that is built for the long term. If you start SEO one month, there’s a very small chance that you are going to see much improvement the next month. However, as the SEO campaign moves along and you are producing SEO content and generating quality inbound links ...

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Can You Ever Have Too Much Website Security?

Written by Nick Stamoulis

A few weeks ago I was poking around in a client’s Google Analytics account, just to see how things were progressing when I noticed a distributing drop in organic traffic. I quickly logged into their Google Webmaster Tools account to see if there were any messages and sure enough, there was an aler...

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Blog Posts Should Be Lead Generation Tools

Written by Nick Stamoulis

Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing tar...

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Why Content Matters for the B2B Sales Cycle

Written by Brick Marketing

According to The Corporate Executive Board, 60% of the sales cycle is over before you speak with a prospect. This means that long before you ever know that potential customer exists, before they download a white paper, register for a webinar or signup for a demo, they are well aware of your company ...

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5 Things the Best SEO Clients Understand

Written by Nick Stamoulis

Just like there are good and bad SEO firms, there are also good and bad SEO clients. When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the ...

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Don’t Let the Approval Process Hinder SEO Success

Written by Nick Stamoulis

One of the most important things that a website owner needs to understand about SEO is that it is a long term process. Unlike other marketing activities in which there might be an immediate return, like direct mail or a short term promotion, it takes time to see SEO results. This is mostly due to th...

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Why Blogging Matters for SEO

Written by Nick Stamoulis

When considering whether a new potential SEO client is a good fit there are a number of things that we take a look at. When reviewing the site one of the first things that we do is check the navigation to see if the site has a blog. If the site already has an active blog up and running, that’s a...

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Additional Ways to Be Social Online

Written by Nick Stamoulis

When you think of the word “social” in an online context, you probably associate that word with the big social networks that exist- Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. So when your marketing team suggests that your business or brand become more social, you automatically think ...

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Making People Want to Link to Your Content

Written by Brick Marketing

With Google’s changes to the Webmaster Guidelines regarding link schemes, creating informative, engaging, and useful content that people want to share and link to is more important than ever. If you look at Google’s announcements over the last few weeks it seems like pretty much any content you ...

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Content Marketing is a Two Step Process

Written by Nick Stamoulis

If you’re talking about SEO today, content marketing needs to be a part of the conversation. An SEO campaign is severely limited without a steady stream of content that can be published on the web on a regular basis. Content that is written for target audience members (first priority) AND the sear...

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Time to Throw Your SEO Firm Under the Bus

Written by Nick Stamoulis

In the last few months I have started working with two different companies in two very different fields that were negatively impacted by the work done by their previous SEO firm. The first company was hit when Penguin 2.0 came down the pipeline in May 2013 and lost about ½ of their organic traffic ...

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Business Changes That Your SEO Firm Needs to Know About

Written by Nick Stamoulis

Many companies choose to outsource SEO work because they don’t have the resources to handle all of the work that needs to be done in house. However, it’s imperative that an SEO firm still be viewed as a part of the team. A successful SEO firm/SEO client relationship is like a partnership and o...

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Can Social Media Marketing Really Generate Revenue?

Written by Brick Marketing

There is no denying that being active on social networks like Facebook, Twitter, LinkedIn, Google+, and other niche networks has tons of benefits. Not only does social media marketing help connect you with your existing customer base, it can also be used to introduce your brand to new potential cust...

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SEO is Earned Media

Written by Nick Stamoulis

When you think of “media” you tend to think about TV, radio, and newspapers (do people still read those?). However, the media really refers to any outlet where you can get attention by the masses and the Internet is one of those outlets. There are two types of media: paid and earned. Paid media ...

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Interview with Lisa Raehsler of Big Click Co.

Written by Nick Stamoulis

Recently I had the chance to interview Lisa Raehsler, the founder and principal strategist at Big Click Co. , an online advertising company and Google AdWords Certified Partner. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merch...

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Short or Long Form Content for SEO?

Written by Nick Stamoulis

One of the things that we find ourselves saying to clients over and over is that they need to be creating a steady stream of content on an ongoing basis if they want to see their SEO efforts succeed. Optimizing a site and building some great inbound links might result in a small improvement over tim...

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The New Rules of Link Building

Written by Nick Stamoulis

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It’s not that link building is dead or pointless, but rather that many of the old ways no longer work. That’s one of the things I love most about SE...

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When Will SEO Equal Sales?

Written by Nick Stamoulis

The primary purpose of any marketing campaign is to improve awareness of a company, product, or service, in order to generate more sales. There are many different types of marketing tactics that can be implemented. Some marketing tactics work to generate business in the short term, like advertisemen...

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The Organic Power of One Blog Post

Written by Brick Marketing

Back in July when I was pulling organic traffic reports for one of our full-service SEO clients I noticed there was a huge upswing in search, social, and referral traffic. Their site had seen some good growth in the previous months but nothing quite as drastic as this! From June to July organic traf...

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The Wrong Reasons to Redesign Your Website

Written by Nick Stamoulis

Website owners are faced with many decisions as their website grows and their company and or industry undergoes changes both online and offline. One of the most important decisions to make is whether or not it is time for a website redesign. It’s important that your website looks current and is ...

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What Kind of Active Link Building Is Left?

Written by Nick Stamoulis

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build...

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Trade Shows As a Source of B2B SEO Content

Written by Nick Stamoulis

Perhaps the most difficult part of delivering B2B SEO content on a regular basis isn’t the actual writing itself, it’s mostly deciding what to write about. B2B SEO clients often over think the content marketing component of SEO. What it really comes down to is simply creating content that your...

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3 Ways to Find Your Latest Inbound Links

Written by Brick Marketing

Google has made it very clear that sites should focus more on “earning” natural links through great content marketing and an active social media presence. However, you can’t control who links to you and sometimes those earned inbound links are ones you wish weren’t pointing towards your webs...

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Interview with Christian Arno of Lingo24

Written by Nick Stamoulis

Recently I had the chance to interview Christian Arno, the founder of translation services provider Lingo24. Christian started Lingo24 when he was just 22 in 2001. He won the Shell LiveWIRE ‘Young Entrepreneur of the Year’ award in 2003. In  2009 he as a finalist in the ‘Entrepreneur of the Y...

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Penguin 5.0, aka 2.1, Is Live

Written by Brick Marketing

On Friday, October 4th Matt Cutts tweeted that Penguin 2.1 launched, affecting about 1% of search queries. For the record, some SEOs are referring to Penguin 2.1 as Penguin 5.0 so know that they are talking about the same update. Why the naming confusion? As Danny Sullivan over at Search Engine Land...

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3 Reasons Your Organic Growth Has Flat Lined

Written by Brick Marketing

Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn...

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What You Must Have Before Pitching Guest Content

Written by Nick Stamoulis

An essential component of an SEO link building strategy today is content. Websites that are worth getting links from aren’t just going to link over to your site for no good reason. You’ll have to give something to get something (in this case, a link) in return. In many cases, specifically in ...

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Keeping Your Social Profiles Under Control

Written by Nick Stamoulis

Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. May...

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The White Hat Approach to Targeting Multiple Cities

Written by Nick Stamoulis

As a local business, you are targeting potential customers in a specific area - but that might include cities and towns outside of the city in which you are physically located. So, how does this work from an SEO perspective? Even if you are located in City A, you might be very close to city B, so ...

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Are You Dealing with a Partial Manual Action?

Written by Brick Marketing

In early August, Google announced that they would be sending messages to site owners about manual actions being taken on the site. The messages will let site owner know if they have been affected by site-wide manual actions or just partial actions. In his example below, Matt Cutts shows how a partia...

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3 Types of Posts to Share to Keep Your Blog Active

Written by Nick Stamoulis

There are numerous benefits to operating a business blog. It’s an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be c...

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The New Hummingbird Search Algorithm from Google

Written by Nick Stamoulis

Google announced their new search algorithm at the end of September, although they have reportedly been running the new algorithm for a month or so already. The new algorithm is called “hummingbird” and was so named because it was designed to be “precise and fast.” Danny Sullivan at Search E...

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Content is the Most Important Component of B2B SEO Today

Written by Nick Stamoulis

With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thin...

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SEO Won’t Guarantee Conversions

Written by Nick Stamoulis

The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms. If you are able to improve your search engine p...

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Nofollow Links Will Generate Traffic

Written by Nick Stamoulis

Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms. F...

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Cutting Corners in an SEO Strategy Will Backfire

Written by Nick Stamoulis

Business owners want to see the quickest possible return on their marketing investment. However, many marketing strategies are built for the long term- to build up brand recognition over time. A sale or promotion might yield results within a given timeframe, but a search engine optimization campai...

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The 3 New Rules of SEO

Written by Brick Marketing

SEO is a very interesting industry to work in because the game is constantly evolving. The tactics we rely on heavily today could very easily be useless, or even counterproductive, three months from now. This doesn’t mean that SEO is dead or dying, only that it is changing to keep up with the time...

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The Benefits of Evergreen Blog Posts

Written by Nick Stamoulis

Whenever clients ask what kind of content they should be writing to share in their blog, we always recommend that the content be evergreen, meaning that it will be just as relevant in the future as it is now. This is something that website owners sometimes struggle with. It’s much easier to write ...

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Why SEO Success Won’t Happen Overnight

Written by Nick Stamoulis

If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO is that it is a necessary evil. It’s necessary because peopl...

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What Lazy SEO Looks Like

Written by Nick Stamoulis

There are many SEO industry professionals and it’s likely that nobody takes exactly the same approach to an SEO campaign. However, if your business website is in the market to hire an in house SEO professional, an SEO consultant, or an SEO firm the one thing that you want to make sure of is that t...

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Recognizing the Small B2B SEO Successes

Written by Nick Stamoulis

Depending on what B2B niche your company operates in there might be a ceiling when it comes to how much new organic traffic you can pull to your site for certain keywords. For instance, “live chat software” has a monthly search volume of 5,400. If your website is already pulling in 3,500 visitor...

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Marketing Folks, Check Your SEO Ego at the Door

Written by Nick Stamoulis

There’s lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We’ve even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checki...

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How to Start SEO for Your New Website

Written by Nick Stamoulis

If you’re a start up and you’ve just launched a business website, it’s smart of you to already be thinking about SEO. After all, SEO is a slow moving process and the earlier you get started at it, the better off your site will be. However, we don’t recommend that new website owners hire an...

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3 Tips for Training Your Link Builders

Written by Nick Stamoulis

For the most part, SEO is not nearly as complicated as civil engineering and you don’t need a PhD to do a good job. However, just because SEO isn’t as complex as building a rocket it’s not something that everyone can do straight out of the gate. In my experience, you have to do SEO to really u...

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Is My Social Media Campaign Working?

Written by Nick Stamoulis

Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not ju...

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Someone Stole My LinkedIn Identity!

Written by Nick Stamoulis

Take a look at the two screen shots below. Notice anything? Yup—you read that right. Apparently both this woman Amanda Andrew and I are the President and Founder of Brick Marketing. When one of my team members brought this to my attention my first reaction was “well that doesn’t look like me!...

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Inbound Links Should Deliver Traffic

Written by Nick Stamoulis

If you want to play by Google’s rules, it’s important to focus on building links to your site that will not only help to improve your inbound link portfolio for SEO purposes, but will also generate traffic from target audience members. After all, that was the original purpose of links- to direc...

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Be Selective About Guest Blog Submissions

Written by Nick Stamoulis

An active business blog is an important component of an online marketing strategy today, specifically within the B2B sector. Prospects are doing research and looking for information on the web. Each new blog post that you create is an additional page of content that can rank on the search engine r...

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SEO Education Matters!

Written by Brick Marketing

Many site owners and marketers are pressed for time, especially when they own/work for a smaller business. Most of us don’t have the luxury of having a 10 person marketing team at our beck and call, complete with copywriter, social media community manager, and SEO expert. In most cases, the one or...

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What Good Are Nofollow Links?

Written by Nick Stamoulis

The number of sites that pass link juice to another site is counted into the search algorithm and influences where that second site ranks in the SERPs. Nofollow tags (rel="nofollow") are how a site owner can tell the search engines to NOT crawl a particular link and NOT pass link juice from Site A t...

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Add Nofollow Links to Your Press Releases

Written by Nick Stamoulis

For years online press releases have been used by site owners and marketers as a way to not only promote their products and services, but also as a way to build links back to their website. One press release could be sent out to a few dozen syndication sites, which would create a spike in inbound li...

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Consider the Competition in an SEO Campaign

Written by Nick Stamoulis

An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new t...

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3 Common SEO Misconceptions

Written by Nick Stamoulis

Even though search engine optimization has been around for years, it’s still a marketing tactic that many website owners don’t quite understand. This is partially due to the fact that the industry is always changing. What was an acceptable SEO practice even just 6 months ago might no longer be v...

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How To Conduct a Site Content Audit in 4 Steps

Written by Brick Marketing

Keep in mind that depending on how large your website is a full site content audit could take several weeks…or it could take several months. The most important thing about conducting a site content audit is to stay organized and keep plugging away at it! 1. Pull and organize every single URL. That...

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SEO Writing Requires an Additional Skill Set

Written by Nick Stamoulis

Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as i...

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Paid Links Are For Advertising, Not SEO

Written by Nick Stamoulis

Inbound links pointing to your website are an important factor in determining the relevance and quality of the site. However, there are the good types of inbound links (occur naturally on related third party sites) and the bad types of inbound links (built in bulk from low quality, unrelated sites)...

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Using Your Blog to Create B2B Demand

Written by Nick Stamoulis

Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers at the exact moment those customers need them. Unlike traditional advertising which relies on interruptive tactic...

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What is the Search Goal of Your Target Audience?

Written by Brick Marketing

One of the biggest differences between search traffic and social traffic, in my opinion, is that people don’t turn to Facebook or Twitter with a specific goal in mind. You head to your favorite social networks to be entertained, to check-in with your friends, to stumble across interesting news and...

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Why You Should Only Publish Original Content Online

Written by Nick Stamoulis

An online marketing campaign is only as good as the content that supports it. Content is what captures the attention of target audience members and of the search engine spiders. Pages of web content rank in the search engines for specific keyword searches and can be shared in social media to gener...

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Protect Your SEO While Redesigning Your Site!

Written by Nick Stamoulis

A lot of our clients have undergone site redesigns this year in some way, shape, or form. Some just reworked a chunk of their content while others completed changed the entire design, URL structure, content and messaging and more. And while websites need to be redesigned every few years in order to ...

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Common Enterprise SEO Challenges to Overcome

Written by Nick Stamoulis

The SEO process is mostly similar for any website, regardless of size. It begins with conducting industry and target audience behavior research before selecting the proper keywords to target on every page. Keywords are then implemented naturally into on site content including meta information and ...

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Collateral Damage or Legitimate Link Penalty?

Written by Nick Stamoulis

In the wake of the Google Penguin updates more than one site owner has cried foul and claimed they were unfairly hurt by the algorithm; their site was collateral damage in Google’s war on spam. I have seen some sites that lost traffic and rankings because the domains in their link profile were wha...

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What is Your Industry’s “Buffalo Chicken Dip?”

Written by Brick Marketing

Early in 2013, Larry Kim of WordStream wrote this brilliant post about the seasonality of industry specific keywords like “buffalo chicken dip,” explaining how the football season creates demand (i.e. search volume) for this game time snack. Every industry is bound to have its “money” keywor...

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3 Common B2B Blogging Mistakes

Written by Nick Stamoulis

Content is an essential component of an online marketing strategy, specifically in the B2B sector. One of the best content outlets for a B2B is a business blog hosted on the business website which will help to improve both SEO and social media efforts. Each post is an opportunity to target relevan...

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Interview with Kelsey Jones of MoxieDot.

Written by Nick Stamoulis

Recently I had the chance to interview writer and search/social media marketing consultant Kelsey Jones.  Kelsey runs her own social media and search marketing business, MoxieDot. She was featured in the 2010 edition of Who’s Blogging What as one of the top internet marketers of the year and was ...

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Not All Social Sharing Buttons Are Required

Written by Nick Stamoulis

It takes a lot of time and effort to write high quality content to publish on a business blog. Of course, the content is only valuable if people are seeing it. It takes time to get blog posts to rank organically for related search terms, which is why you need to spend some time promoting your cont...

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Best Practice Tips for Google’s Link Disavow Tool

Written by Brick Marketing

If your site has been flagged manually or algorithmically for unnatural links part of the recovery process will involve Google’s Link Disavow Tool. This tool, which only became available in the last year, gives sites owners the ability to request (no guarantee) that Google disavow (i.e. not count)...

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How to Find Relevant LinkedIn Groups

Written by Nick Stamoulis

As a B2B marketer, LinkedIn should be an important part of your online marketing efforts. Unlike the other primary social networks, it is focused on business and there is much less distraction. When signed into a LinkedIn account, business professionals are more receptive to hearing your message c...

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Making Your Guest Blogging Pitch Stand Out

Written by Nick Stamoulis

Erin Everhart writes for some pretty heavy-hitting sites like Mashable and Search Engine Land, which means she knows a thing or two about how to craft a guest blogging pitch! After all, even the most respected and sought after industry writers had to get their start somewhere, meaning once upon a ti...

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Don’t Build Links for the Search Engines

Written by Nick Stamoulis

Recent algorithm updates and changes to the Google Webmaster Guidelines are essentially telling website owners that they need to be very cautious when it comes to link building and that tactics that helped to improve a site’s search presence in the past, are no longer going to do so. Links had al...

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How to Improve the Visibility of Blog Posts

Written by Nick Stamoulis

If you want to be found online, you need to be creating content. It’s really that simple. Well, the concept is simple. Actually creating the content and publishing it on a regular basis can be quite tough! But it’s all the more reason to do it. It will give you an edge over the competition ...

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Interview with Rebecca Lieb of The Altimeter Group

Written by Nick Stamoulis

Recently I had the chance to interview digital advertising and media analyst Rebecca Lieb. Rebecca currently works as an analyst for The Altimeter Group, but she is also the former head of Econsultancy's US operations and was VP and editor-in-chief of The ClickZ Network for over seven years. For a p...

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Give Links to Get Links

Written by Nick Stamoulis

White hat link building is hard; there is no way around it. Quality links don’t usually fall into your lap (but if they do you better recognize a golden opportunity!) and, for the most part, building quality links is a manual and time-consuming process as the best links tend to be the ones you hav...

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Think Beyond the Keyword Short List

Written by Nick Stamoulis

Keywords are at the foundation of an SEO campaign. When a search engine user types a keyword or keyword phrase into the search box that is related to what you have to offer, you want your site to appear on the search engine results page. That, of course, is a very high level overview of what the g...

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Common Reasons Why SEO Success Isn’t Happening

Written by Nick Stamoulis

What SEO clients need to understand about SEO is that it’s a process. It takes time to begin to see the results of your efforts. However, if after six months of SEO work you still don’t see any kind of improvement, it could be because you are making common mistakes that are limiting the amount...

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What 6 Months of Business Blogging Can Do for You

Written by Nick Stamoulis

Back in 2009 HubSpot reported that websites that invest in business blogging earn 55% more visitors than websites that don’t have a blog (in addition to 97% more inbound links and 434% more indexed pages). I can only imagine that those numbers remain true, if not better, in today’s online market...

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Stop Working With Your B2B Keyword Blinders On!

Written by Nick Stamoulis

Many B2B websites have a short list of “money” keywords they want to do well for organically. These keywords are usually considered to be the most valuable to their business; the most potential profit, the most possible traffic, the “big” player industry keywords and so forth. And while it...

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Tips to Ensure that Content Marketing Gets Done

Written by Nick Stamoulis

The most crucial component of marketing your business online today, and more specifically with SEO, is the content that is being created and published on behalf of your business or organization. Content is at the foundation of all online marketing activities. Without quality content, it’s difficul...

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Be Careful With Guest Blogging Efforts

Written by Nick Stamoulis

While content has always been a part of an SEO campaign in one way or another, it now plays an increasingly important role. Content is what gets ranked in the search engines and shared in order to help generate natural inbound links back to a website. One popular content marketing option is to sub...

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What Percentage of Entrance Keywords Should Be Branded?

Written by Nick Stamoulis

As an SEO campaign moves along, it’s important to monitor the success of the campaign. It’s true that SEO is a long term strategy and that success won’t come over night, but as the campaign progresses you should be able to see small (but significant) gains along the way. One item that sho...

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Interview with Global SEM Expert Bill Hunt

Written by Nick Stamoulis

Recently I had the chance to interview global SEM and social media expert Bill Hunt. Bill is currently the President of Back Azimuth Consulting  and writes a blog on search and social media marketing at whunt.com. Bill is currently on the Board of Directors of the Search Engine Marketing Professio...

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Show the Long Term Impact of B2B Content

Written by Brick Marketing

A few weeks ago I was pulling monthly SEO reports for a client, all of which includes organic traffic reports, social referral reports and a look at how content on their blog is doing, among other things. I noticed that their most visited blog post that month was not actually a fresh piece of B2B co...

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Why Bother with SEO?

Written by Nick Stamoulis

The SEO rules are always changing. The search engines are constantly changing their algorithms. “Experts” are claiming that SEO is dead. It’s no wonder why many website owners are wondering, “why should we even bother?” Well, here’s why: SEO, done properly, still works! Yes it’s...

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4 Important SEO Reports to Measure Success

Written by Nick Stamoulis

While it’s true that SEO is a long term process and you aren’t going to see an immediate ROI, that doesn’t mean that there is no way track the success of the campaign. Throughout the duration of the campaign, it’s important to check on your Analytics to make sure that things are trending th...

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How Much Content Is Enough?

Written by Nick Stamoulis

Content, content, content—it’s an oft-repeated mantra in SEO these days and for good reason. Numerous studies have shown that the companies that produce more content (especially blog posts) get much more organic traffic than those that don’t. Even going from one to two blog posts a week can ha...

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Clean Up Your SEO Before It’s Too Late

Written by Nick Stamoulis

SEO clean up doesn’t work like spring cleaning. You need to do it whenever it’s necessary as opposed to only once a year. Because the search engines are constantly tweaking their algorithms and the rules are always changing, an SEO campaign needs to evolve over time as well. This means cleani...

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The Real Social Media Management Happens In-House

Written by Brick Marketing

While we don’t know for sure how much of an impact social signals have on the SERPs there is definitely a correlation between an author’s social authority (which is influenced by social signals) and how well their content and website does organically. In addition to boosting your SEO program, so...

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Utilize H Tags Within Web Content

Written by Nick Stamoulis

When creating a web page, whether it be a product or service page or an informational blog post, it’s important to keep in mind the behavior of web users. People browsing the web are looking for information quickly. This is why a page that takes longer than a few seconds to load really has no ch...

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Interview with Social Media Expert Greg Finn

Written by Nick Stamoulis

Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry fo...

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Multiple Touchpoints Contribute To B2B Conversions

Written by Nick Stamoulis

There are many differences between businesses that target other businesses and businesses that target consumers. One of the key differences that need to be considered throughout the marketing process is that the B2B sales cycle is typically much longer than B2C. B2B decisions have implications th...

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Are Your Keywords Targeted Enough for SEO?

Written by Brick Marketing

The foundation of any SEO campaign is your keyword research. The keywords you decide to incorporate into your SEO (both onsite, offsite, and with your content marketing) will determine what kind of search your website will rank for in the SERPs, thereby determining what kind of searcher finds your s...

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Some SEO is Better Than No SEO

Written by Nick Stamoulis

Every business website, no matter the industry or how big or small the company is, should be investing in SEO in some way, shape, or form. Think about the user behavior of your target audience. If they aren’t already using your services, how are they going to find out about you? In today’s bu...

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Consider Unlocking Your Gated B2B Content

Written by Nick Stamoulis

Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address to ...

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Many Factors Determine a Quality Site for Link Building

Written by Nick Stamoulis

Even though the way that link building is executed has changed due to stricter rules that Google has set forth, it’s still an important component of an SEO strategy. Inbound links pointing to your site are still a part of the search engine ranking algorithm and how the search engines determine th...

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Are You Optimizing Your Blog Posts for SEO?

Written by Brick Marketing

It’s so important to remember that the search engines don’t rank your website as a whole, but rather the various internal pages are “graded” individually. This means that every page has the potential to become a landing page for visitors provided it has been properly optimized for SEO. That...

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Why Your Content Marketing Isn’t Successful

Written by Nick Stamoulis

SEO has changed a great deal in even just the relatively short time period that it has existed as a beneficial way to market your business. Originally the focus was on gaining backlinks and utilizing keyword anchor text to tell the search engine spiders what a page was about. Now, these SEO tactic...

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3 Tips for Selecting The Right SEO Firm

Written by Brick Marketing

There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. With so many options all clamoring for your business, how is a site owner to know they a...

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What SEO Clients Need to Understand

Written by Nick Stamoulis

SEO is an important component of an online marketing strategy. After all, when people are looking for the products or services that you provide the first place that they go online is to the search engines. While the large corporations may be able to hire an in house SEO team, that’s typically no...

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Website First, Social Media Profiles Second

Written by Nick Stamoulis

Social media is a crucial component of online marketing today. Essentially, it’s where people are spending the majority of their time online. People have numerous social accounts and are using social media for many reasons. In addition to keeping up with friends and family, social media is one ...

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Would You Read Your Own Content?

Written by Brick Marketing

A few weeks ago I came across this great article by Nathan Safran on Search Engine Watch and he made a great point about content creation that I hope many site owners take to heart. Here’s what he said; …this means the starting point "how do I get visitors to my website?" most marketers use is ...

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The Increasing Importance of “No Follow” for SEO

Written by Nick Stamoulis

Inbound links that point to your site can be “followed” which means that the search engines consider them as a part of your inbound link portfolio for ranking purposes or “no follow” which means that the search engines see the link, but it doesn’t pass any trust over to your site. A misco...

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Conduct a Link Audit on a Regular Basis

Written by Nick Stamoulis

While certainly not the most fun or glamorous aspect of SEO, a link audit is a necessary component that should be conducted on a regular basis. The inbound links that point to your site serve multiple purposes. In addition to generating traffic to your website, they also help to tell a story to th...

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Google Doesn’t Care About Your Website

Written by Nick Stamoulis

It’s a harsh reality that a lot of businesses and site owners struggle to come to grips with. After all, we pour our hearts (and budgets) into our websites; writing content, building a social presence, focusing on the user experience and tweaking, updating, and optimizing every last detail all to ...

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4 Common B2B SEO Mistakes

Written by Nick Stamoulis

Being a B2B business owner myself, I understand first-hand what it takes to create, launch, and maintain a successful B2B SEO campaign. And even though I’ve been in the SEO industry for over 13 years I still don’t “know it all,” simply because SEO is still a very young industry and tactics a...

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Be Consistent with SEO Content Messaging

Written by Nick Stamoulis

SEO overall has changed drastically within the last few years. A fear of Pandas and Penguins has forced website owners and SEOs to re-evaluate their strategies for attempting to rank well in the search engines. A good SEO campaign today is more focused on the end users (target audience members) as o...

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The Silent SEO Killer- 404 Errors

Written by Brick Marketing

When you are redesigning your website you’ve got a lot on your plate—new content, new layout, new structure and internal linking system, new URLs, new images---you’re balancing webmasters, graphic designers, UX experts, your boss, your boss’s boss and more. It’s a lot of plates to keep spi...

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Verify a Google Places Listing Today

Written by Nick Stamoulis

When we first get started with a link building campaign for a client, one of the top priorities is to check to see if the client has a Google Places for Business listing that is up to date and accurate. It’s amazing to see the number of business/website owners that haven’t taken advantage of th...

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SEO is Nothing Without These 3 Things

Written by Nick Stamoulis

As the search engine algorithms continue to get more and more complex, SEO campaigns must adapt in order to keep up with best practices. If your SEO campaign is relying on tactics like general directory submissions and link exchanges you are going to find that it’s not working or even worse, that...

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Interview with SEO Expert Trond Lyngbø

Written by Nick Stamoulis

Recently I had the chance to interview SEO expert Trond Lyngbø. Trond is a marketer, SEO strategist and partner at Metronet As in Oslo, Norway, and a popular columnist at Search Engine Land. Trond is also the author of two books, one on search engine optimization (SEO) and the other about social me...

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Google Makes Big SEO Changes to Webmaster Guidelines

Written by Nick Stamoulis

One of the biggest complaints many site owners have with Google is that when they need real direction Google’s go-to response is to refer to the Webmaster Guidelines, which can sometimes be rather vague. Every now and then Google makes updates to the Google Webmaster Guidelines in an attempt to be...

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Participate in LinkedIn Groups to Generate Traffic

Written by Nick Stamoulis

Social media has become an important component of online marketing. Social media is where the people are, so it only makes sense that your business or brand should have a presence there as well. There are plenty of social networks to join, and each organization is different in terms of what network ...

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Is a Tweeted Link as Valuable as a Regular Link?

Written by Nick Stamoulis

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building...

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Items to Measure after One Year of SEO

Written by Nick Stamoulis

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly ...

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What Are Your Striking Distance Keywords?

Written by Brick Marketing

Many site owners still only care about one thing—ranking on page one in Google. And while ranking in the top 10 (and especially in the top 3) has been shown to significantly increase click-throughs you shouldn’t just gauge your success by how many keywords you’re on page 1 for. First off, ther...

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SEO Content Requires an Investment

Written by Nick Stamoulis

If you want to be successful with SEO today it all comes down to content. The businesses that are creating authoritative content on a regular basis, optimizing it utilizing targeted keywords, publishing it on their blog or on other relevant third party sites, and sharing it with their following in ...

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Blog Posts to Read for July 25, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The 3 Core Elements of SEO in 2013: Content, Links, and Social Media By: Jayson De...

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Inbound Marketing Means SEO, Social, and Content

Written by Nick Stamoulis

While traditional advertising still has its place in today’s world, it’s much harder to catch and hold someone’s attention long enough to convince them to convert than it is to convert a prospective customer that is actively seeking out what you have to offer. That’s what inbound marketing c...

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Characteristics of a Link Worth Pursuing

Written by Nick Stamoulis

Despite all of the questions and concerns swirling around SEO land regarding link building, it’s still an important component of an SEO campaign. What has changed (and given everyone in the industry a reason to reevaluate their strategies) is that the search engines have become much more picky ab...

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Interview with Local SEO Expert Myles Anderson

Written by Nick Stamoulis

Recently I had the chance to interview Myles Anderson, local SEO expert and Founder & CEO of BrightLocal.com. BrightLocal has it's own set of local SEO automation tools including the Google+ Local Wizard, CitationTracker, Local SEO Check-up, and three others, with 2 more tools in the pipeline! ...

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How to Improve Your Social Signals for SEO

Written by Nick Stamoulis

One of the biggest factors that contribute to your organic search ranking is the trust that your website and brand has established across the web. There are a number of ways that the search engines identify how trusted a website is. The domain age of the website and the quality of inbound links po...

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Local SEO Best Practice to Target Multiple Cities

Written by Nick Stamoulis

Because the power of an SEO campaign can’t be denied given the importance of the search engines in the consumer decision making process, local businesses are finally coming around to implementing a local SEO campaign after years of holding out and continuing to spend the marketing budget on tradit...

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4 SEO Benefits You Can’t Make Google Do

Written by Nick Stamoulis

Google has thrown a lot of changes into the SERPS that, should they work as intended, could be a game changer for a lot of websites. However, even though you may do everything Google says in exactly the way they advise you to do it there is no guarantee that those SEO benefits will actually work in ...

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But My B2B Content is Too Boring!

Written by Nick Stamoulis

Let’s be honest, selling manufacturing equipment or enterprise software isn’t nearly as “sexy” as selling high-end fashion goods or marketing a gourmet restaurant, but that doesn’t mean your B2B industry (and subsequent content) is boring! As Derek Edmond pointed out in his interview, if y...

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Should SEO Content include Dates?

Written by Nick Stamoulis

An SEO campaign isn’t going to be effective today without a steady stream of content creation. Adding keywords to your existing website content isn’t enough. The search engine space is far too competitive. In order to improve your search engine presence you need to be creating informational c...

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Five Tips to Perfect Your E-mail Newsletter

Written by Nick Stamoulis

This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Good is never good enough when it comes to marketing your professional practice. Are you satisfied with your newsletter marketing program? Following these five tips could make your eNewsletter even better. 1. Use A Blink Test. ...

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Looking For Quick B2B Visitor Growth? Look to LinkedIn

Written by Nick Stamoulis

I was on the phone a few months ago with an SEO client, discussing their first completed link building reports. At one point during our call the client asked me if we had noticed any trends in their organic visitor growth. I pointed out that it’s hard to define a trend with just one month of link ...

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What Should The Content Marketing Priority Be?

Written by Nick Stamoulis

The key to successful online marketing today is content. Content is what gets optimized to appear within organic search, it gets shared in social media, and it gets linked to naturally as a point of reference on third party sites. The businesses that are creating and publishing content on the web ...

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Link Building is Not Dead

Written by Nick Stamoulis

At one point link building was SEO. Get your site listed on lots of other sites, regardless of whether they were relevant to what you offer or not, and enjoy seeing a boost in your ranking in the search engines. That’s not the way it works anymore though. The search engines caught on to this kind ...

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What is A rel=”canonical” Tag?

Written by Brick Marketing

There a couple of reasons that a site might get flagged for duplicate content. Perhaps it was an honest mistake when the website was being built and two versions of a page (like mysite.com and mysite.com/homepage) were accidently created by the CMS. Perhaps you own an e-commerce website and you have...

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