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Latest Posts

Do Your LinkedIn Groups Research to Increase Visibility

Written by Nick Stamoulis

According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users are a member of 1-9 Groups. The sec...

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Why Readers Lose Interest in Your Content

Written by Danielle Bachini

Ongoing content creation, publication, and distribution have become crucial components of online marketing success. Great content has the potential to increase not only website traffic and social media follower counts, but over the long term is what nurtures leads and generates sales. Some companies...

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Are You Thinking About Content User Experience?

Written by Nick Stamoulis

As a content marketer you may think that you’re doing everything right. You spend ample time creating content in different formats (blog posts, articles, white papers, videos, etc.) because you know that people have different content consumption preferences. You’re working hard at building up yo...

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Managing Client Expectations During A Website Redesign

Managing Client Expectations During A Website Redesign

Written by Brick Marketing

Websites are complex creatures. Besides back-end coding and script work, websites involve multiple design elements and may also include components such as audio, video, and application integration. Because a website is both technically complex and labor intensive, it is important to establish clear ...

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No SEO Firm Can Guarantee Organic Results

Written by Shawna Wright

A few weeks ago we were having a call with a new client about getting their SEO up and running and one thing their Director of Sales kept hitting us for was a number; what kind of organic success could their site expect within our 6 month contract? Obviously sales guys live and die by numbers, so it...

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The Google Force Field

Written by Nick Stamoulis

When you live and breathe SEO like we do it's easy to forget that most business people, both big and small, don't play in the SEO sandbox at all. We often get asked questions that to us seem like, "well, duh," but to a small business owner or even a VP of Marketing that never delved into SEO before,...

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What is a “Natural” Link?

Written by Shawna Wright

In a perfect SEO world, the kind that Google would like us all to live and work in anyway, a "natural" link is one that the site owner had zero hand in actually creating. They didn't ask for it, barter for it, submit something for it, and so forth---it was totally created by someone on the linking s...

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Guest Blog Posting Tips to Keep You Out of Trouble

Written by Danielle Bachini

Not too long ago guest blogging was a popular SEO link building tactic. Write a guest post for a website, include a link back to your site, and improve your link portfolio. It was a “win win” scenario. The website that published the guest post was getting content to keep the site active and the ...

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Is Your SEO Firm a Disaster Waiting to Happen?

Written by Shawna Wright

Over the last few years Brick Marketing has talked with many site owners who have burned by their SEO firms. Some were paying a monthly "maintenance" fee but no work other than pulling keyword ranking reports was getting done. Others would go months without hearing from their SEO firm, even if they ...

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Make the Most of Your LinkedIn Posts

Written by Nick Stamoulis

First things first. If you want to succeed in online marketing today, you need to be creating quality content on a regular basis and sharing that content with a social following that should steadily increase over time. In the B2B sector specifically, perhaps the most important social channel to be d...

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Get More From Your Website Visitors

Written by Danielle Bachini

As any web marketer will tell you, it’s hard work getting traffic to your site! It requires an investment of time and money. Marketing dollars are spent on website visitors that come from SEO, PPC, advertisements, email newsletters, social media, and more. Due to the cost involved, you want to get...

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Name Your Images Before Uploading Them

Written by Brick Marketing

While images on a site usually fall under the domain of website design, there is one component of adding images to your site that also involves web development – its code. Whenever you upload an image (i.e. a JPEG or a PNG file), it is translated into HTML code on the back end of the site. Even th...

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That Old Blog Post is Worth More Than You Think!

Written by Shawna Wright

When you publish a new blog post and promote it across your social channels there is usually a flurry of activity. It gets shared, Liked, tweeted, read-through, and more. But within a day or two (unless that post goes viral) the traffic and activity usually falls off. The organic value of that post ...

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Content is For Your Target Audience First, SEO Second

Written by Nick Stamoulis

Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it’s important to note that ultimately, content needs to be ...

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Link Building Is Really About Relationships

Written by Shawna Wright

Moz recently put out a new guide to link building which anyone relatively new to SEO should check out! One of the things I really appreciated is how much the author wrote about the human element of link building--people create links because they see some value in doing so. Having a relationship with...

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Does Your Website Have a Clear Focus?

Written by Nick Stamoulis

When we receive an inquiry from a prospective client, the first thing we do is take a look at their website since that’s where we’ll be spending the majority of our time. If it’s not almost immediately clear what the company does or what products they sell, we already have hesitations about wo...

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Four Things NOT to Include In Your New Website

Written by Michael Lupacchino

As a business owner, you should make sure that you redesign your website every few years. Not only does it allow you to update your site with the newest web technologies, but is also give you a chance to ditch outdated or redundant web items or content. Just as new technologies emerge, others become...

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3 Places to Find New Linking Opportunities

Written by Shawna Wright

In today's world of SEO, easy-win linking opportunities are getting fewer and farther in-between. While there are some great easy-win linking opportunities to be had when you first set out, most easy-win links tend to be junk; they are low-quality sites, they have no real editorial process in place ...

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Why B2Bs Should Be Using Facebook, Not Just LinkedIn

Written by Nick Stamoulis

There’s no question that B2Bs should be active on LinkedIn. After all it’s a social network with a business focus. People sign in to their LinkedIn account to read business related articles, make business connections, and update their professional profile. That’s why it’s no surprise that in...

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5 Qualities of the Best Guest Blog Posts

Written by Danielle Bachini

Guest blog posting might not be the SEO link building tactic that it once was, but that’s actually a good thing! It’s weeding out the low quality “just for links” posts. The people/businesses that have kept guest blog posting in their content marketing strategies are doing it for the right r...

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How to Conduct an SEO Friendly Website Content Audit

Written by Nick Stamoulis

As a business evolves, its website needs to evolve along with it. A website redesign is recommended every few years to keep things fresh, but what also needs to stay fresh is the website content. When redesigning a website, it’s a good time to conduct a content audit too so that the new site launc...

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5 Things to Do When Curating Content for Social Media

Written by Danielle Bachini

Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requires...

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What’s New in WordPress 4.0

Written by Brick Marketing

WordPress has quickly become an industry leading content management system (CMS) for businesses worldwide. Nick-named “Benny” after Jazz Musician Benny Goodman, WordPress 4.0 is now available and numerous publications and industry leaders are talking about the update, which includes improvements...

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SEO Is Long Term…So Are You Willing to Wait?

Written by Shawna Wright

Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking...

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What Makes Content “Share Worthy”?

Written by Nick Stamoulis

Content creation doesn’t come easy. It takes a lot of time, effort, and resources to create quality content. If you’re investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will “go viral”. Let’s be honest here, of ...

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3 Ways to Be a Better Business Blogger

Written by Shawna Wright

There is no denying that business blogging is a huge part of being a successful online brand. The content you produce not only helps you grow your organic presence, but it also builds your brand's reputation, helps your site earn links naturally, feeds your social media presence, and more. But being...

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3 Ways to Get More Twitter Followers

Written by Nick Stamoulis

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...

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Make Time for Social Media

Written by Danielle Bachini

When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. “But we just don’t have the time to do social media”, they say. Well, we’re here to tell you that you need to start making time. Social media can be many...

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Another One Bites the Dust as Google Kills Authorship

Written by Shawna Wright

John Mueller, Webmaster Trends Analyst at Google, announced last week that Google will be discontinuing its support for authorship in search results. Back in June, author photos were dropped from search results, supposedly to help reduce clutter and create a "better mobile experience and a more cons...

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What You Must Do to See SEO Results

Written by Danielle Bachini

If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you beco...

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Reasons Why Your Content Isn’t Getting Shared

Written by Nick Stamoulis

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Content tha...

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Feed Your Social Media Machine

Written by Danielle Bachini

Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repe...

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How Site Speed Impacts Website Performance

Written by Brick Marketing

Most of us access the internet over high-speed broadband or wireless networks, leaving dial-up internet a thing of the past. Even though most users are able to surf the web at high speeds, the speed at which your website operates is a major factor in how the site performs not only in search, but as ...

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How Much Traffic is that Blog Really Worth?

Written by Shawna Wright

In July 2012 this client's blog pulled in 3,416 visitors. Two years later that number hit 14,892! That's more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? First off, ...

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Ways to Build Your Content Audience

Written by Nick Stamoulis

In a recent interview with Jeffrey Rohrs, VP of ExactTarget’s Marketing Insights Team, we asked him how a website owner can get their content the attention it deserves. His response: “Content marketers need to understand that publication does not equal distribution. “Build it and they wi...

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Who Is Linking to Your Website?

Written by Shawna Wright

It's a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn't care if you didn't ask for that link and had no hand in building it, if it shows up in your link profile it's your responsibility. As unfair as that may seem it's the new SEO world we...

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How Long Should Blog Posts Be?

Written by Nick Stamoulis

Once we convince our clients that a blog hosted on their company website is an SEO “must have”, we usually get two questions. The first question, “How often should we publish blog posts?” The answer to that is as often as you can while maintaining high quality content. Regular posting means ...

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Think Like a PR Pro to Earn Links

Written by Danielle Bachini

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...

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Why You Need to Update Your Website Continuously

Written by Brick Marketing

Building a website takes a lot of time and energy. From reviewing web design options, to creating content, to building the site and then testing of the new site – the process can take a while. Once the site is live and error free, it may be tempting to never have to touch the website again. Howeve...

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Can Social Media Really Help You Sell?

Written by Shawna Wright

It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all a...

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Signs That You Have Unrealistic SEO Expectations

Written by Nick Stamoulis

It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results which c...

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Don’t Neglect Your SEO Responsibilities

Written by Danielle Bachini

If you want to drive traffic to your website from the search engines, SEO is a must. It should be viewed on the same level as every other necessary function that keeps a business operating. People turn to the Internet, specifically the search engines, when they are looking for products or services. ...

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Keyword Tips for SEO Newbies

Written by Nick Stamoulis

The search engine algorithms have become more complex, but what hasn’t changed is the importance of keywords. The search engines still look at the words on a page of content to determine what that page is about and what that page should rank for. At the highest level, all website owners should app...

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Do You Know What Your SEO Firm is Doing?

Written by Danielle Bachini

Now that SEO has been a prominent staple of a marketing program for quite some time, it’s a lot less common for us to get leads from companies that have never done any SEO in the past. Most business and website owners have at least dabbled in SEO in some way, either by doing it in house or hiring ...

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Can’t Google Just Not Count Those Bad Links?

Written by Shawna Wright

In the last few years Brick Marketing has helped several websites diagnose and work through their manual or algorithmic penalties. If you have never had to deal with a Google penalty consider yourself lucky! It's an absolutely miserable experience even when you do know exactly what went wrong. It's ...

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How Content Generates B2B Sales

Written by Nick Stamoulis

The B2B sales cycle doesn’t begin when a prospect fills out a lead form or calls the sales department. It begins when the prospect first learns about your brand and starts conducting research on their own. Very few people will blindly call a sales team. They want to know what they are dealing with...

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Find the Amount of Content That’s “Just Right”

Written by Nick Stamoulis

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridg...

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Link Building is Effective If You Follow the Rules

Written by Danielle Bachini

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, ...

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Social Media Can Be A Great Source of Immediate Traffic

Written by Shawna Wright

It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get...

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Where to Look for Content Inspiration

Written by Nick Stamoulis

A necessary component of online marketing today is content. Marketers must be writing and publishing content on an ongoing basis. This content improves SEO efforts because it helps to generate natural links back to a website. Content also improves brand visibility across the web. Unfortunately, cont...

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The Reality of What SEO Success Looks Like

Written by Danielle Bachini

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sen...

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New B2B Social Followers Aren’t Ready to Buy

Written by Danielle Bachini

There are plenty of differences between B2C social media marketing and B2B social media marketing. One difference that B2B marketers need to keep in mind is the demographic of their social media followers. For B2Cs, social followers mostly consist of current customers- people that have been happy wi...

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What to Look for in a Web Hosting Company, Part 2

Written by Brick Marketing

When it comes to hiring a business services company, you never want to rush into a contract. Whether it is for finance, advertising, or even office supplies, it is important to weigh all of your options before signing your name on the dotted line. This is especially true for selecting a web hosting ...

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How Is Your Audience Searching?

Written by Shawna Wright

One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data t...

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Link Building

3 Things You Need to Understand About Link Building

Written by Shawna Wright

This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/w...

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Why SMBs Can Win At SEO

Why SMBs Can Win At SEO

Written by Nick Stamoulis

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly s...

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facebook

True Facebook Promotion is No Longer Free

Written by Danielle Bachini

One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis.There’s evidence...

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Getting Your Content Calendar Ready for 2015

Getting Your Content Calendar Ready for 2015

Written by Shawna Wright

2015? But it's only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn't help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, ...

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Enhance Blogger Outreach Efforts with These Tactics

Enhance Blogger Outreach Efforts with These Tactics

Written by Nick Stamoulis

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place ...

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Did Panda 4.0 Target Individual Pages?

Written by Nick Stamoulis

Back in mid-May Google rolled out Panda 4.0 and it really shook up the search results. According to Search Engine Land, "Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version ...

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SEO Approval Process

Don’t Let SEO Get Stuck in the Approval Process

Written by Danielle Bachini

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. W...

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What to Look for in a Web Hosting Company, Part 1

Written by Michael Lupacchino

Regardless of if you are launching a brand new website or are redesigning an existing one, something to keep in mind is your web hosting company. While there are plenty of options out there to choose from, not all companies are the same. You need to do your research and take time to review your poss...

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Content Doesn’t Just Mean Articles

Content Doesn’t Just Mean Articles

Written by Shawna Wright

If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, an...

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SEO and the Long B2B Sales Cycle

SEO and the Long B2B Sales Cycle

Written by Nick Stamoulis

One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sal...

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Leverage Old Content for New Links

Leverage Old Content for New Links

Written by Shawna Wright

Constantly creating interesting, informative, and engaging content day after days is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What ...

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“Direct” Traffic from SEO? Yes, Says Groupon

Written by Nick Stamoulis

Upon pulling an “All Traffic” report from Google Analytics, many website owners will notice that one of the top sources of traffic, if not the top source of traffic, is listed as “(direct)/(none)”. What exactly “(direct)/(none)” meant was always a little confusing since browsers don’t ...

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