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Don’t Let SEO Get Stuck in the Approval Process

Writing by Danielle Bachini in SEO


It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. While this might sound like a good thing (a client that isn’t bugging you every 20 minutes!), in the SEO world there needs to be ongoing communication. As SEO professionals, we are experts at SEO. We’ve got that process down to a science. However, what we never will be are experts in all of the fields that our clients are in. It’s just not going to happen. That’s why the client always has the last word on any SEO activity that we plan to implement. Without approval, changes aren’t made and SEO CLICK HERE TO READ MORE...

What to Look for in a Web Hosting Company, Part 1

Writing by Michael Lupacchino in Web Development


What to Look for in a Web Hosting Company, Part 1

Regardless of if you are launching a brand new website or are redesigning an existing one, something to keep in mind is your web hosting company. While there are plenty of options out there to choose from, not all companies are the same. You need to do your research and take time to review your possible choices before you make your decisions as a web hosting company is the reason your website is online. While it isn’t impossible to migrate your website from one provider to another should you find their service unsatisfactory – it is not easy to do, CLICK HERE TO READ MORE...

Content Doesn’t Just Mean Articles

Writing by Shawna Wright in Content Marketing


If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, and basically help to make a name for yourself and generate exposure in the industry. Articles and blog posts are great for SEO because they are text-based and the search spiders can “read” the whole thing. However, it’s important to remember that content isn’t just for the search CLICK HERE TO READ MORE...

SEO and the Long B2B Sales Cycle

Writing by Nick Stamoulis in B2B SEO Marketing


One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sales cycle is so much longer. A B2B product or service is going to affect a business operation, which means that the decision needs to be the right one. Decision makers will spend a lot of time reviewing their options before spending any portion of their budget on a product or service. In some CLICK HERE TO READ MORE...

Leverage Old Content for New Links

Writing by Shawna Wright in Content Marketing


Constantly creating interesting, informative, and engaging content day after dayt is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What is the "hot" topic right now we need to be talking about? Ask any marketing manager who is responsible for content creation will tell you there are plenty of days when they just don't have the spark or drive to push out one more piece CLICK HERE TO READ MORE...

“Direct” Traffic from SEO? Yes, Says Groupon

Writing by Nick Stamoulis in SEO


Upon pulling an “All Traffic” report from Google Analytics, many website owners will notice that one of the top sources of traffic, if not the top source of traffic, is listed as “(direct)/(none)”. What exactly “(direct)/(none)” meant was always a little confusing since browsers don’t always report referral sources for privacy reasons and these hidden sources can get lumped into the Direct category, but for the most part, taken at face value, Direct was believed to mean Direct. These visitors typed the URL directly into the browser or maybe had the site bookmarked. Yet, this assumption never quite sit well CLICK HERE TO READ MORE...

SEO Isn’t a Be All And End All Solution

Writing by Danielle Bachini in SEO


SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can’t be found in the search engines, it diminishes your earning potential. Despite what naysayers want you to believe, SEO certainly isn’t dead. Yes, it has changed over the years and yes, it’s a lot more challenging than it once was but it isn’t dead. As an SEO CLICK HERE TO READ MORE...

The Importance of Enabling Web Analytics

Writing by Michael Lupacchino in Website Design


Big data, analytics, and business intelligence – these are all “buzzwords” that get thrown around these days whenever we start talking about business and/or technology. There is no denying it, we live in a data driven society. Decisions are made based statistical evidence mined from many different sources. Your website analytics are a key source of data for your business. Not only do web analytics help you uncover Key Performance Indicators of your website and business, but they allow you to track your progress to see if your company’s SEO, marketing, advertising, and other business efforts are paying off.With so much CLICK HERE TO READ MORE...

Bing Believes in “Unknown” Links

Writing by Shawna Wright in Link Building


In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, that means that Bing, much like Google, only wants site owners to earn links naturally. That means you don't ask for it, you don't build it, you don't trade for it, you don't pay for it (even if it's CLICK HERE TO READ MORE...

5 Key Analytics Metrics to Monitor SEO Success

Writing by Nick Stamoulis in SEO


When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if not impossible to see the full picture in terms of how an SEO campaign helps to improve website performance. SEO is an ongoing process, so over time you should be able to see a positive trend appear in Analytics for multiple metrics. It’s how you know whether an SEO CLICK HERE TO READ MORE...

3 Big SEO Myths According to Bing

Writing by Nick Stamoulis in SEO


Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis... All of this will, naturally, vary a great deal from site to site, page to page and even across individual phrases. Sometimes people research on one phrase and buy on another version, for example." I am not going CLICK HERE TO READ MORE...

Don’t Forget Calls to Action on the Blog

Writing by Danielle Bachini in Content Marketing


Don’t Forget Calls to Action on the Blog

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another important company announcement that your target audience would like to know about but for the most part posts should be informational. Informational blog posts explain something about the industry without pushing your particular product or service. The company or product names aren’t even CLICK HERE TO READ MORE...

Keep Your Old Website Alive When Redesigning Your Site

Writing by Michael Lupacchino in Website Design


Web Design

Recently I was searching for some specialized products on the internet and saw what looked like a promising site on my search engine results page. I clicked on the link hoping that this would be the last stop on my search and to my chagrin; I was presented with an “under construction” site. While the header on the page had the company logo and information, there was no content expect for a small type written message. It read: The XYZ Company website is currently down but will be live again soon, with a whole new look and format! This followed a CLICK HERE TO READ MORE...

Is Google+ On the Outs?

Writing by Shawna Wright in Social Media


Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have been wondering what the future holds for Google+. Even though Google is denying it, many sources are reporting that Google+ will no longer be considered a product, but a platform, ending its attempted competition with Facebook and Twitter. For the most part, Google+ has been a ghost town since it launched. Even with CLICK HERE TO READ MORE...

Halfway Through the Year, How’s SEO?

Writing by Nick Stamoulis in SEO


Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been cheating on that diet, but we are going to get on your case if your SEO has slacked off since the first quarter! We see it all the time. After the holidays are over businesses want to hit the ground running in CLICK HERE TO READ MORE...

5 Important SEO Takeaways

Writing by Danielle Bachini in SEO


5 Important SEO Takeaways

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s no denying that SEO is a necessary marketing component today. After all, the majority of people that are looking for information or a product or service are conducting their research online and using a search engine. Here are 5 things about SEO that all website owners must understand: SEO is long term Perhaps the CLICK HERE TO READ MORE...

Old Guest Blog Posts May Need to Be Revisited

Writing by Nick Stamoulis in Content Marketing


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If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still a great way to market your business and drive traffic to your website, but it’s no longer good for purely link building purposes. That’s because, like pretty much any other SEO tactic out there, it’s been taken advantage of by the spammers. It’s resulted in lots of CLICK HERE TO READ MORE...

Why You Must Be Blogging for SEO Success

Writing by Danielle Bachini in Content Marketing


Why You Must Be Blogging for SEO Success

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it’s time to add one! Of course, having a blog and maintaining a blog are two separate things. In order to reap the SEO benefits of blogging, the business blog must be active and updated on a regular basis. Here are 3 important reasons why blogging is CLICK HERE TO READ MORE...

B2B Link Building Doesn’t Have to Be Boring

Writing by Shawna Wright in B2B SEO Marketing


B2B Link Building Doesn't Have to Be Boring

A lot of B2B site owners and marketing managers feel like their products/services aren't "sexy" enough to really earn any high-quality natural links. They aren't selling fashion, home design and decor, food, or other visually appealing and consumer-friendly goods that typically get a lot of attention with little work. After all, enterprise content management software isn't something you hear about in your day-to-day, right? Depending on what you do at work you may have no idea what it is! On the other hand, everyone is familiar with the iPhone, and the latest gadgets from Apple and other tech companies CLICK HERE TO READ MORE...

Tips for Creating Link Friendly Content

Writing by Nick Stamoulis in Content Marketing


Tips for Creating Link Friendly Content

When it comes to links for SEO purposes, it’s become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow tag and be free of any keyword anchor text linking, which at one point was the focus point of linking for SEO purposes. In order to generate natural inbound links (links created by others) it’s necessary to create and post great content (typically in the form of blog posts) on your own site. CLICK HERE TO READ MORE...

4 Link Building Fundamentals to Protect Your Website

Writing by Shawna Wright in Link Building


4 Link Building Fundamentals to Protect Your Website

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds of links and develop your online presence. Quality over quantity. A few years ago, the only thing that mattered was how big your link profile was. So of course everyone took advantage of that loophole and built links from all kinds of junk websites; blog networks, generic directories, site-wide links CLICK HERE TO READ MORE...

3 Steps to Content Marketing Success

Writing by Nick Stamoulis in Content Marketing


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If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time
esources need to be dedicated to it in order for it to be effective. If you want your content marketing efforts to be successful you must follow these 3 steps: Develop a strategy Like any other marketing initiative, content marketing requires a strategy. Each piece of content that’s created should be created with a purpose. What is the goal? What are CLICK HERE TO READ MORE...

Is Your SEO Firm Transparent?

Writing by Danielle Bachini in SEO


Is Your SEO Firm Transparent?

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “behind the curtain”. The SEO rules continue to evolve and change and unfortunately, not all SEO providers are adapting their strategies accordingly. Some continue to use outdated tactics that could end up hurting a website’s search presence in the long run. It’s important to only work with an SEO CLICK HERE TO READ MORE...

Consider the User Experience When Designing Your Website

Writing by Michael Lupacchino in Internet Marketing


User Experience

A well-written, beautifully directed movie attracts fans. Same thing goes for a great musical album. So what is it that will drive fans to your website? Well you can’t just narrow it down to just one item. The quality of your content, breadth of information, and navigability all factor in to making people want to come to your website and stay for a while. In addition to having a well-optimized website for SEO, you need to make sure that you design your website with the user experience in mind. Here are 3 things to consider when designing your website for CLICK HERE TO READ MORE...

Why Is Traffic Disappearing If I 301 Redirected My Content?

Writing by Shawna Wright in SEO


Why Is Traffic Disappearing If I 301 Redirected My Content?

Even when you delete a page on your site so no human visitor can find it, Google's search bots are still going to try to access that URL. A 301 redirect tells Google that URL A no longer exists, and the search bots and any visitors from the SERPS and inbound links should automatically pass through URL A to URL B. The 301 redirect helps preserve your traffic and SEO value of that old URL and helps the new URL gain some organic credibility from the day it is launched. Failing to implement 301 redirects, especially when you are redesigning CLICK HERE TO READ MORE...

3 Things to Remember When Merging Two Sites

Writing by Nick Stamoulis in Web Development


3 Things to Remember When Merging Two Sites

One of our SEO clients recently acquired another company and wanted to merge the two sites into one. Basically, our client's domain would stay live and be re-designed and rewritten to include all the relevant products that domain B (the company they acquired) would now be offering under our client's brand name. Domain B would be deleted one the new site was ready to go. We have also worked with a client whose site was acquired, and they became that domain B that would ultimately be incorporated into the other site. Either way, as companies grow, buying out (or being bought CLICK HERE TO READ MORE...

Don’t Keep Your SEO Firm in the Dark

Writing by Danielle Bachini in SEO


Don’t Keep Your SEO Firm in the Dark

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critical business function. It’s not the same as outsourcing your accounting. The SEO firm needs to know what’s going on within your business at all times. Communication is key. If the SEO firm is left in the dark, it means that the SEO campaign might not be relevant CLICK HERE TO READ MORE...

Check Analytics Before a Website Redesign

Writing by Nick Stamoulis in Website Design


Check Analytics Before a Website Redesign

The web is constantly evolving and changing and users expect a certain level of professionalism when visiting business websites. Even if your site has great content and provides all of the necessary information that a visitor might need, the layout and design can start to look dated after awhile. That’s why it’s necessary to give your website an update every 3-5 years or so in order to stay current. The web design process can be fun and exciting for website owners. After all, they’ve been staring at the same site for years and years and it’s exciting to see something CLICK HERE TO READ MORE...

Are You Following Updated SEO Best Practices?

Writing by Danielle Bachini in SEO


SEO Best Practice

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important things to understand about SEO is that it’s constantly evolving based on the ever changing search engine algorithms. As the algorithms are updated to improve user experience, an SEO campaign needs to be updated along with it. Here are 3 SEO rules that you should be following: Utilize “nofollow” CLICK HERE TO READ MORE...

3 Reasons to Have a Mobile Friendly Website

Writing by Brick Marketing in Web Development


Mobile Website

According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access. Because smartphones are so pervasive, one in five page views happen on a mobile device. Very few businesses today don’t have a website. In fact, coming across a business that does not have a website is rather unusual! Thanks to smartphones, in just a few years not having a mobile-friendly (responsive) site will be equally unthinkable. Here are 3 reasons you need a mobile friendly website. Mobile Shopping Time Is Growing If you run an e-commerce website, you need to know this simple fact: CLICK HERE TO READ MORE...

Social Traffic Can Hold You Over While You Waiting for Organic Traffic

Writing by Shawna Wright in Social Media


Social Traffic Can Hold You Over While You Waiting for Organic Traffic

Oftentimes SEO can feel like a huge game of hurry up and wait. You create tons of content (both static and fresh blog posts), agonize over the usability of your website, spend hours digging for the best possible links and hunting down new linking opportunities, measure and test every little conversion aspect and more. But even with hours upon hours of work behind you (and plenty more ahead) the organic traffic just isn't there. Why not? Well, just because you create a piece of content or link today Google might not find/crawl it for a few days or even a CLICK HERE TO READ MORE...

Why Your Boss Might Hate SEO

Writing by Nick Stamoulis in SEO


Boss Man

OK, hate is a harsh word. Maybe your boss doesn’t hate SEO. But there’s a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you’re a marketing person there’s no doubt that you understand the importance of SEO but unfortunately your boss might struggle with accepting it and dedicating a portion of the marketing budget towards it. Here’s why: They don’t understand it It’s easy to dislike or fear what you don’t understand. SEO certainly isn’t rocket science, but CLICK HERE TO READ MORE...

Is One Bad Link Going to Ruin You?

Writing by Shawna Wright in Link Building


Is One Bad Link Going to Ruin You?

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me; Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links? But today, after the scandals with MyBlogGuest, Portent Interactive, and Doc Sheldon, I am not so sure. And while I would hope Google would put a bubble over a site like this one and protect it, I am not so sure CLICK HERE TO READ MORE...

What to Do After Publishing Your B2B Blog Post

Writing by Nick Stamoulis in B2B SEO Marketing


B2B

So you’ve spent a significant amount of time writing a great blog post that resonates with your B2B target audience. You’ve optimized the post, uploaded it, and published it. That’s a great start, but don’t think that now you can just sit back and watch as people naturally find your post and link to it. That will happen over time, but in order to see a more immediate impact you will need to promote the post. As the post gains visibility you can analyze its success and use that information for future content marketing ideas. Here are steps to take after CLICK HERE TO READ MORE...

Put Together a Winning Content Marketing Team

Writing by Danielle Bachini in Content Marketing


Put Together a Winning Content Marketing Team

When developing a content marketing strategy, it’s often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your staff it makes sense to get everyone involved in content marketing efforts. There are many benefits to having a content marketing team. First, there is a greater likelihood that content will be created on an ongoing basis (which is necessary in today’s competitive environment). If only one or two people CLICK HERE TO READ MORE...