Need Help with Your Search Engine Optimization?  Contact SEO Services Firm, Brick Marketing!

Need SEO Help?

Call Toll Free: 877-295-0620
info@brickmarketing.com

Request an SEO Proposal

Bing Believes in “Unknown” Links

Writing by Shawna Wright in Link Building


Bing Believes in

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, that means that Bing, much like Google, only wants site owners to earn links naturally. That means you don't ask for it, you don't build it, you don't trade for it, you don't pay for it (even if it's legitimate, like a partnership); you have no hand in creating it. In the Webmaster Guidelines, Google says "The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community." In a perfect SEO CLICK HERE TO READ MORE...

5 Key Analytics Metrics to Monitor SEO Success

Writing by Nick Stamoulis in SEO


5 Key Analytics Metrics to Monitor SEO Success

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if not impossible to see the full picture in terms of how an SEO campaign helps to improve website performance. SEO is an ongoing process, so over time you should be able to see a positive trend appear in Analytics for multiple metrics. It’s how you know whether an SEO CLICK HERE TO READ MORE...

3 Big SEO Myths According to Bing

Writing by Nick Stamoulis in SEO


3 Big SEO Myths According to Bing

Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuate on a daily basis... All of this will, naturally, vary a great deal from site to site, page to page and even across individual phrases. Sometimes people research on one phrase and buy on another version, for example." I am not going CLICK HERE TO READ MORE...

Don’t Forget Calls to Action on the Blog

Writing by Danielle Bachini in Content Marketing


Don’t Forget Calls to Action on the Blog

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another important company announcement that your target audience would like to know about but for the most part posts should be informational. Informational blog posts explain something about the industry without pushing your particular product or service. The company or product names aren’t even CLICK HERE TO READ MORE...

Keep Your Old Website Alive When Redesigning Your Site

Writing by Michael Lupacchino in Website Design


Web Design

Recently I was searching for some specialized products on the internet and saw what looked like a promising site on my search engine results page. I clicked on the link hoping that this would be the last stop on my search and to my chagrin; I was presented with an “under construction” site. While the header on the page had the company logo and information, there was no content expect for a small type written message. It read: The XYZ Company website is currently down but will be live again soon, with a whole new look and format! This followed a CLICK HERE TO READ MORE...

Is Google+ On the Outs?

Writing by Shawna Wright in Social Media


Is Google+ On the Outs?

Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have been wondering what the future holds for Google+. Even though Google is denying it, many sources are reporting that Google+ will no longer be considered a product, but a platform, ending its attempted competition with Facebook and Twitter. For the most part, Google+ has been a ghost town since it launched. Even with CLICK HERE TO READ MORE...

Halfway Through the Year, How’s SEO?

Writing by Nick Stamoulis in SEO


Halfway Through the Year, How’s SEO?

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been cheating on that diet, but we are going to get on your case if your SEO has slacked off since the first quarter! We see it all the time. After the holidays are over businesses want to hit the ground running in CLICK HERE TO READ MORE...

5 Important SEO Takeaways

Writing by Danielle Bachini in SEO


5 Important SEO Takeaways

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s no denying that SEO is a necessary marketing component today. After all, the majority of people that are looking for information or a product or service are conducting their research online and using a search engine. Here are 5 things about SEO that all website owners must understand: SEO is long term Perhaps the CLICK HERE TO READ MORE...

Old Guest Blog Posts May Need to Be Revisited

Writing by Nick Stamoulis in Content Marketing


478284945

If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still a great way to market your business and drive traffic to your website, but it’s no longer good for purely link building purposes. That’s because, like pretty much any other SEO tactic out there, it’s been taken advantage of by the spammers. It’s resulted in lots of CLICK HERE TO READ MORE...

Why You Must Be Blogging for SEO Success

Writing by Danielle Bachini in Content Marketing


Why You Must Be Blogging for SEO Success

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it’s time to add one! Of course, having a blog and maintaining a blog are two separate things. In order to reap the SEO benefits of blogging, the business blog must be active and updated on a regular basis. Here are 3 important reasons why blogging is necessary CLICK HERE TO READ MORE...

B2B Link Building Doesn’t Have to Be Boring

Writing by Shawna Wright in B2B SEO Marketing


B2B Link Building Doesn't Have to Be Boring

A lot of B2B site owners and marketing managers feel like their products/services aren't "sexy" enough to really earn any high-quality natural links. They aren't selling fashion, home design and decor, food, or other visually appealing and consumer-friendly goods that typically get a lot of attention with little work. After all, enterprise content management software isn't something you hear about in your day-to-day, right? Depending on what you do at work you may have no idea what it is! On the other hand, everyone is familiar with the iPhone, and the latest gadgets from Apple and other tech companies CLICK HERE TO READ MORE...

Tips for Creating Link Friendly Content

Writing by Nick Stamoulis in Content Marketing


Tips for Creating Link Friendly Content

When it comes to links for SEO purposes, it’s become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow tag and be free of any keyword anchor text linking, which at one point was the focus point of linking for SEO purposes. In order to generate natural inbound links (links created by others) it’s necessary to create and post great content (typically in the form of blog posts) on your own site. CLICK HERE TO READ MORE...

4 Link Building Fundamentals to Protect Your Website

Writing by Shawna Wright in Link Building


4 Link Building Fundamentals to Protect Your Website

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds of links and develop your online presence. Quality over quantity. A few years ago, the only thing that mattered was how big your link profile was. So of course everyone took advantage of that loophole and built links from all kinds of junk websites; blog networks, generic directories, site-wide links CLICK HERE TO READ MORE...

3 Steps to Content Marketing Success

Writing by Nick Stamoulis in Content Marketing


3 Steps to Content Marketing Success

If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time
esources need to be dedicated to it in order for it to be effective. If you want your content marketing efforts to be successful you must follow these 3 steps: Develop a strategy Like any other marketing initiative, content marketing requires a strategy. Each piece of content that’s created should be created with a purpose. What is the goal? What CLICK HERE TO READ MORE...

Is Your SEO Firm Transparent?

Writing by Danielle Bachini in SEO


Is Your SEO Firm Transparent?

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “behind the curtain”. The SEO rules continue to evolve and change and unfortunately, not all SEO providers are adapting their strategies accordingly. Some continue to use outdated tactics that could end up hurting a website’s search presence in the long run. It’s important to only work with an SEO firm CLICK HERE TO READ MORE...

Consider the User Experience When Designing Your Website

Writing by Michael Lupacchino in Internet Marketing


User Experience

A well-written, beautifully directed movie attracts fans. Same thing goes for a great musical album. So what is it that will drive fans to your website? Well you can’t just narrow it down to just one item. The quality of your content, breadth of information, and navigability all factor in to making people want to come to your website and stay for a while. In addition to having a well-optimized website for SEO, you need to make sure that you design your website with the user experience in mind. Here are 3 things to consider when designing your website for CLICK HERE TO READ MORE...

Why Is Traffic Disappearing If I 301 Redirected My Content?

Writing by Shawna Wright in SEO


Why Is Traffic Disappearing If I 301 Redirected My Content?

Even when you delete a page on your site so no human visitor can find it, Google's search bots are still going to try to access that URL. A 301 redirect tells Google that URL A no longer exists, and the search bots and any visitors from the SERPS and inbound links should automatically pass through URL A to URL B. The 301 redirect helps preserve your traffic and SEO value of that old URL and helps the new URL gain some organic credibility from the day it is launched. Failing to implement 301 redirects, especially when you are redesigning CLICK HERE TO READ MORE...

3 Things to Remember When Merging Two Sites

Writing by Nick Stamoulis in Web Development


3 Things to Remember When Merging Two Sites

One of our SEO clients recently acquired another company and wanted to merge the two sites into one. Basically, our client's domain would stay live and be re-designed and rewritten to include all the relevant products that domain B (the company they acquired) would now be offering under our client's brand name. Domain B would be deleted one the new site was ready to go. We have also worked with a client whose site was acquired, and they became that domain B that would ultimately be incorporated into the other site. Either way, as companies grow, buying out (or being bought CLICK HERE TO READ MORE...

Don’t Keep Your SEO Firm in the Dark

Writing by Danielle Bachini in SEO


Don’t Keep Your SEO Firm in the Dark

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critical business function. It’s not the same as outsourcing your accounting. The SEO firm needs to know what’s going on within your business at all times. Communication is key. If the SEO firm is left in the dark, it means that the SEO campaign might not be relevant CLICK HERE TO READ MORE...

Check Analytics Before a Website Redesign

Writing by Nick Stamoulis in Website Design


Check Analytics Before a Website Redesign

The web is constantly evolving and changing and users expect a certain level of professionalism when visiting business websites. Even if your site has great content and provides all of the necessary information that a visitor might need, the layout and design can start to look dated after awhile. That’s why it’s necessary to give your website an update every 3-5 years or so in order to stay current. The web design process can be fun and exciting for website owners. After all, they’ve been staring at the same site for years and years and it’s exciting to see something CLICK HERE TO READ MORE...

Are You Following Updated SEO Best Practices?

Writing by Danielle Bachini in SEO


SEO Best Practice

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important things to understand about SEO is that it’s constantly evolving based on the ever changing search engine algorithms. As the algorithms are updated to improve user experience, an SEO campaign needs to be updated along with it. Here are 3 SEO rules that you should be following: Utilize “nofollow” CLICK HERE TO READ MORE...