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B2B Social Advertising is For Long Term Leads

Writing by Danielle Bachini in B2B SEO Marketing


B2B Social Advertising is For Long Term Leads

A business is expected to have a social media presence today. In addition to looking at a company’s website for more information, a prospect will also check out social media pages while they are conducting their research. A social media page is where a company can share updates and links to content that target audience members would find beneficial and also where a company can engage in a dialogue with followers. Of course, in order for social media pages to have the biggest impact, the company must have a social media following. One way to earn more social media followers is to invest in social advertising that targets social media users that have interests that are in line with what your company offers. You don’t want to just throw money at social advertising and target a broad audience. A B2B target audience is typically very niche. It’s necessary to conduct CLICK HERE TO READ MORE...

Consume Content to Create Content

Writing by Nick Stamoulis in Content Marketing


Consume Content to Create Content

Probably one of the biggest challenges that our clients face when it comes to content creation is generating a list of topic ideas. With a list of topics, you always know what you will be writing about which means that it takes less time. In a recent interview with Rebecca Lieb of The Altimeter Group, we asked, “You’ve been producing content for a lot of top industry sites including SearchEngineWatch.com, ClickZ, iMediaConnection, and MarketingLand. So many others struggle with content creation; how do you keep coming up with new ideas for all of these sites?” Her response: A whole lot of CLICK HERE TO READ MORE...

As SEO Evolves It Puts Small Businesses in a Tough Position

Writing by Danielle Bachini in SEO


As SEO Evolves It Puts Small Businesses in a Tough Position

What it meant to “do SEO” even just a few years ago is drastically different than what it means today. Some elements remain the same, conduct keyword research and implement approved keywords into on site content. But the ongoing component of SEO, or how a website becomes trusted in the eyes of the search engines, has evolved. SEO used to be about link building, whereas now it’s more about link earning. Link building tactics like submitting your site to mass directories and publishing keyword anchor text heavy press releases would improve your SEO efforts and required only a small amount CLICK HERE TO READ MORE...

Will Big Brands Automatically Win the SEO Race?

Writing by Shawna Wright in SEO


Will Big Brands Automatically Win the SEO Race?

More than one small business owner has lamented over the fact that it takes them months of back and forth with Google to recover from a manual action penalty, yet bigger websites/brands seem to recover in just a matter of weeks. Will larger sites automatically win the SEO race simply because they are too big to fail? Some SEO experts have pointed out, and I see their point, that Google can't afford to block big name websites from the SERPs for too long because users would start to notice something was amiss. And if Google doesn't deliver the CLICK HERE TO READ MORE...

How Clients Slow the SEO Process Down

Writing by Nick Stamoulis in SEO


How Clients Slow the SEO Process Down

The first thing that SEO clients need to understand about the process is that SEO is a long term strategy. You aren’t going to see results right out of the gate. It takes time to execute a search engine approved strategy. Slow and steady wins the race every time. However, just because the nature of SEO is slow moving doesn’t mean that gives you reason to slack off. It’s still necessary to stay the course and execute SEO activities in a timely manner. It already takes time to see SEO success and by putting off SEO responsibilities all you are CLICK HERE TO READ MORE...

Guest Blogging In the Right Places

Writing by Shawna Wright in Content Marketing


Guest Blogging In the Right Places

Back in 2013 we interviewed link building expert Julie Joyce about the future of guest blogging. There was a lot of talk in the SEO industry that Google was going to crack down on guest blogging as a link building tactic in one way or another in the coming months, as an extension of the Panda and Penguin updates. This is what she had to say; Guest blogging is probably the “hot” link building technique of the moment, but do you think it’s next on the Google chopping block? Answer from Julie Joyce: I do sadly, and I hate it. I CLICK HERE TO READ MORE...

Hi, I’m Looking to Build Relevant Link Exchanges…

Writing by Nick Stamoulis in Link Building


Hi, I’m Looking to Build Relevant Link Exchanges…

Just the other day we received a call from another marketing company who wanted to speak with our SEO manager. Seeing as Brick Marketing is an SEO company, which is pretty obvious from our homepage, we have several people who could fit that bill. Turned out this marketing company designed and managed multiple lawyer websites and “wanted to talk with our SEO manager about relevant link exchanges for their lawyer websites, since that can help drive traffic.” Where to begin… First and foremost, if you spent even two minutes on our site you’d realize that Brick Marketing is a white hat CLICK HERE TO READ MORE...

Avoid a One Size Fits All Content Marketing Strategy

Writing by Danielle Bachini in Content Marketing


Avoid a One Size Fits All Content Marketing Strategy

The focus of an online marketing campaign today should be on inbound marketing and providing target audience members with information on your business when target audience members want this information. This information on the web comes in the form of content. If you are continually sharing high quality content with your target audience members they will view you as an authority on the topic and you will be able to earn their trust. This comes in handy when it’s time for them to decide who to purchase from or who to hire to perform a service. Like any other marketing CLICK HERE TO READ MORE...

The Link That Keeps on Giving

Writing by Shawna Wright in Link Building


The Link That Keeps on Giving

The best links are the ones that don’t just add another line item to your link profile; the best links drive targeted traffic and beget more links in time. In many circumstances, the best links aren’t ones you can ask for or actively build, you have to earn them by being active in social media and engaging in conversations with your audience and other thought leaders, by creating the kind of content that people want to link to, and by putting your brand out there to be found across a variety of platforms. One or two powerful referral links can CLICK HERE TO READ MORE...

Press Releases are for Promotion, Not SEO Links

Writing by Nick Stamoulis in Content Marketing


Both B2Cs and B2Bs Should Invest in Social Media

For the longest time press release distribution was one of the items on our list of monthly link building activities for clients. Whenever a client had something newsworthy going on in the company we’d write a press release that incorporated targeted keywords and a combination of keyword anchor text links and full HTML links and distribute it through a paid PR distribution service. The benefit was twofold. The company would generate press from the release and also improve their inbound link portfolio for SEO purposes by gaining links from trusted sources. Unfortunately, the ease of writing and distributing press releases led CLICK HERE TO READ MORE...

How to Get More Website Visitors From Social Media

Writing by Danielle Bachini in Social Media


SocialTraffic2012vs2013

Social media is an important part of an online marketing strategy today. The goal of marketing is to gain exposure among target audience members in order to improve sales. No matter what industry you are in, your target audience is using social media in some form or another, which means that it’s necessary to have a social media presence on behalf of a business. People use social media for a variety of reasons, one of which is to connect with businesses or brands that they do business with currently or are researching before potentially doing business with them. While a CLICK HERE TO READ MORE...

Keep Your Content Marketing Efforts on Track

Writing by Nick Stamoulis in Content Marketing


Keep Your Content Marketing Efforts on Track

Content marketing is the most crucial component of an SEO strategy today. It’s also the part of SEO that many companies struggle the most with. After all, it takes a lot of time and effort to develop a content marketing strategy and then execute it in its entirety. Many organizations find that something always slips through the cracks and their content efforts never quite match up with what they should be, limiting SEO success and online marketing efforts overall. Each page of content that’s created is an additional page that can rank in the search engines for targeted keywords, be CLICK HERE TO READ MORE...

A White Hat Guide to Content Marketing

Writing by Danielle Bachini in Content Marketing


A White Hat Guide to Content Marketing

There are plenty of tips out there about “white hat link building”, and many can be found right here on this blog. However, the face of link building has drastically changed over the years. In fact, we’d even say that “link building” isn’t even the correct term for generating inbound links to your website anymore. Now it’s more like “link earning”. The best way to earn natural links that point back to your website is to publish high quality, informational content that people will want to link to and share. So it’s time to start talking about the white hat CLICK HERE TO READ MORE...

3 Things a Quality Link Will Have

Writing by Shawna Wright in Link Building


3 Things a Quality Link Will Have

The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But as you seek out links it's important you focus on building the best, most authoritative, and highest quality links possible. 1. A quality link will come from a relevant site. Relevancy is key to building quality links. Just because you can get a link from CLICK HERE TO READ MORE...

Is Your SEO Firm Being Transparent?

Writing by Nick Stamoulis in SEO


Is Your SEO Firm Being Transparent?

Right now, we are working with multiple SEO clients that are trying to undo a partial manual action penalty or cleanup their link profile enough so that the next time there is a Penguin refresh they will be in a good place to recover. It's very much a hurry up and wait process. One client went back and forth with 4 reconsideration requests before Google removed the manual penalty. And the other clients are stuck in limbo until the next Penguin refresh comes down the pipeline. The saddest part is that none of these clients knew, before they started working CLICK HERE TO READ MORE...

Keyword Rich Domains Don’t Get You to the Top of the SERPs

Writing by Shawna Wright in SEO


Keyword Rich Domains Don't Get You to the Top of the SERPs

Ten years ago, one of the best ways to help your website fight it's way to the top of the SERPs was to choose a keyword rich domain name. For instance, things like buycustomtshirts.com, cheapcarribbeancruisevacation.com, or bostontoyotadealer.com (no offense if those are anyone's real domains!) are exact match domains based on very specific keywords. Having a keyword rich domain would give that site a boost whenever someone searched using that particular query because the algorithm was much simpler. Oftentimes, you would see many sites create multiple micro sites for their various products/services so each section of their business would have CLICK HERE TO READ MORE...

The Type of SEO that Still Works

Writing by Nick Stamoulis in SEO


The Type of SEO that Still Works

Conduct a search for “SEO is dead” and you’ll get plenty of results. It’s no wonder why website owners have become skeptical of the practice. If the “experts” are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was acceptable even a few months ago might not be acceptable now. So why bother? Well, what’s important to point out is that the search engines aren’t trying to shut down the SEO industry, they are just trying to shut out those that practice “bad” SEO. That’s what needs CLICK HERE TO READ MORE...

Attention SEMPO Members – Reasons to Vote for Nick Stamoulis for SEMPO Board of Directors

Writing by Nick Stamoulis in SEO News


SEMPO

I have been a member of SEMPO since 2004 and due to the tremendous amount of turmoil and change in the SEO and SEM industries this past year, I decided it's time that I get involved. I have decided that I would like to be elected by fellow SEMPO members to the Board of Directors of the Search Engine Marketing Professional Organization (SEMPO). In this blog post I am making my case as to why I should be elected to the SEMPO Board of Directors and, more importantly, how I can help the search CLICK HERE TO READ MORE...

Why Google Authorship Is Worth Signing Up For

Writing by Danielle Bachini in SEO


authorship

Have you signed up for Google Authorship yet? Do you even know what Google Authorship is? This post will outline the basics and explain how to sign up in order to take advantage of what it has to offer. Google Authorship is a way to claim ownership of the content that you publish on the web. It’s also a way to promote that content in the SERP (search engine results page). When you set up Google Authorship, your content appears in the SERP alongside your picture and byline and looks something like this: What this does is draw attention. Your content CLICK HERE TO READ MORE...

What Are Your Author Stats?

Writing by Shawna Wright in Content Marketing


What Are Your Author Stats?

In Google Webmaster Tools under LABS, site owners can check out their Author Stats and see what kind of impact their Google+ authorship has had on their content's performance in the SERPs. Take a look at a few of the stats from my own Google+ account that I have tied to the Brick Marketing Blog: Over the course of December 2013, blog posts tied to my Google+ account saw 4,003 impressions and 75 clicks (53 impressions per click). As you can see, the Webmaster Tools data shows you clicks, impressions, CTR, and average rank for those posts over the given time CLICK HERE TO READ MORE...

What Are Your SEO Numbers YoY?

Writing by Nick Stamoulis in SEO


What Are Your SEO Numbers YoY?

Since SEO is such a long term process, it's important that you take in the big picture when trying to measure the impact of your work and evaluate your SEO success. Month over month you might not see much growth in terms of organic traffic or link earning, but comparing three months to three months, or even year-over-year, you get a better sense for how much of an real impact your SEO program has had on your website. Take a look at this graph below and see who one client's SEO numbers have changed YoY: For the record, a 210% increase CLICK HERE TO READ MORE...