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Latest Posts

The Low-Hanging Fruit of Link Building

Written by Nick Stamoulis

Link building has changed drastically over the years. It used to be, get as many links as you can from wherever you can. Then the Google Penguin update came around and slapped websites for doing exactly that. Now, the focus is on quality, not quantity. It’s true that finding quality links can be c...

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3 Ways to Recycle Your Content

Written by Nick Stamoulis

You know the mantra: “Reduce. Reuse. Recycle.” Turns out it’s applicable to more than the items we throw away. As content marketers, you should be keeping this saying in your head as you devise your content marketing strategy. Just as it requires time, money, and energy to create any item that...

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5 Prominent Places for Keywords to Appear

Written by Nick Stamoulis

Search has certainly evolved in recent years and the search algorithms now utilize machine learning to understand the meaning behind a search as opposed to exact keyword matching, but that doesn’t mean that keywords aren’t important for SEO. Keywords are still used as search terms and the websit...

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Things to Consider Before Accepting a Link Opportunity

Written by Nick Stamoulis

While some parts of the search engine algorithm remain a mystery, there’s one thing that we all know for sure: inbound links to your website are a ranking signal. It’s one of the top three ranking signals, in fact. This means that generating inbound links to your site remains critically importan...

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Social Media Doesn’t Impact SEO? Not Quite

Written by Nick Stamoulis

Google has come out multiple times saying that social media (or social signals) are not used for ranking. Matt Cutts, former head of web spam at Google, came out with this information in a 2014 video and Googlers are still referencing this video now when they’re asked about it. So, does that mean ...

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The Hard Work That’s Behind Natural Links

Written by Nick Stamoulis

Inbound links are important for SEO because they remain a top search engine ranking factor. Inbound links pass trust from one site to the next and convey relevancy to the search spiders. You’ll hear that the best links to earn are “natural” links, or inbound links that occur naturally over tim...

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How FAQ Pages Can Help SEO

Written by Nick Stamoulis

Frequently asked questions pages are obviously useful from a user experience perspective. If a website visitor has a question, they can head over to the FAQ page to (hopefully) find an answer. Having this content listed prominently on the website also makes the lives of the customer service/sales te...

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Technical SEO Best Practice Checklist

Written by Nick Stamoulis

The SEO best practices that you probably hear about the most include posting fresh, optimized content on your website regularly, looking for relevant linking opportunities, and sharing content in social media. What you might not hear about as often are technical SEO factors. No matter how great your...

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Scam Alert: Negative SEO Extortion Emails

Written by Nick Stamoulis

Spammy SEO firm emails are certainly nothing new and we’ve covered this topic before in the blog. The typical spam email goes something along the lines of: Hello, I came across your site and noticed some major issues that are harming your search rankings. You have bad links, technical errors, d...

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Search Engine Algorithm Proof SEO Tactics

Written by Nick Stamoulis

As website owners, it’s true that much of our business success really is at the mercy of the search engines. Traditional marketing certainly still has its place in the marketing mix, but more often than not people are turning to the search engines when they are in need of a product or service. It...

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4 Content Marketing Best Practices for SEO

Written by Nick Stamoulis

Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that c...

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Want to Earn Natural Links? Here’s What You Need

Written by Nick Stamoulis

Actively seeking out new inbound link opportunities remains an important part of an SEO program. However, some of the best links are the ones that are earned naturally, when another website owner chooses to link over to your website because they find value in its content. Here’s what’s needed in...

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5 SEO Basics to Implement Today

Written by Nick Stamoulis

There are many misconceptions about SEO. While to those who aren’t “in the know” it might seem confusing, the truth is that SEO on a basic level is hardly rocket science. In our line of work, we come across plenty of websites in a variety of niches every day and we’re shocked to see the numb...

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Do I Really Need a Blog?

Written by Nick Stamoulis

One of the first things we recommend to full service or consulting SEO clients is to add a blog to their website if they don’t already have one and to start publishing posts regularly. It’s not uncommon to get pushback from clients since blogging is time consuming. Another deterrent is that ther...

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Local Search: Optimizing for “Near Me” Searches

Written by Nick Stamoulis

There’s no question that search behavior has changed drastically since the advent of mobile search. People can now search whenever and wherever they might be. On the go searches have resulted in the “near me” search phenomenon and Google launching mobile-first indexing. For local businesses, i...

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Turn Broken Links into SEO Wins

Written by Nick Stamoulis

Inbound links remain one of the top search engine ranking factors, which is why it’s in the best interest of website owners to continue to seek out relevant inbound link opportunities over time. While it’s important to create entirely new links from a diverse profile of relevant websites, perhap...

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Use Keyword Data to Make On Page Improvements

Written by Nick Stamoulis

Despite what you might believe, keyword ranking data isn’t the “be all, end all” SEO metric to track. That’s because rankings fluctuate and vary depending on the device being used to search and the location and search history of the person searching. While overall organic traffic growth (and...

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Tips for Hiring an SEO Consultant

Written by Nick Stamoulis

If you own a small business, it probably doesn’t make financial sense to hire someone to do your SEO in house. Small to medium sized businesses can benefit from outsourcing the work to an SEO firm, but we understand that sometimes that isn’t financially possible either. The next best thing is to...

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Top Local SEO Priorities

Written by Nick Stamoulis

While there might be a few people out there who still use the Yellow Pages to find a local business, these thick booklets are more likely to be used as a doorstop, or tossed in the recycling bin. That’s because the majority of people looking for a local business are turning to their computers, tab...

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3 Easy Ways to Enhance Your SEO Content

Written by Nick Stamoulis

The word is out: content is king. We’ve been hearing it for years but it’s clear that website owners are finally getting behind the statement. Essentially, everyone is creating content. The problem is, a lot of this content is sub-par, at best, which means that there’s still opportunity for yo...

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Brand Strength Correlates with SEO Results

Written by Nick Stamoulis

You’ll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It’s all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don’t include any mention of the bran...

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What Exactly is Your SEO Firm Doing?

Written by Nick Stamoulis

Do you know exactly what your SEO firm is doing for you? What you are paying for each month? During initial meetings with prospects and new clients, we keep hearing a similar story. When we ask what their previous firm did for them, they really aren’t sure. We’ve touched on this topic a few time...

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SEO Program Elements That Won’t Go Out of Style

Written by Nick Stamoulis

While most website owners know that SEO work is crucial today in order to improve their search engine presence and drive organic traffic, many are still hesitant to get involved too deeply. The SEO industry is known for its changing rules and best practices that generally coincide with search engine...

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Reasons to Stop Obsessing Over This SEO Metric

Written by Nick Stamoulis

Reporting is an important part of an SEO campaign because doing so on a regular basis essentially tells you how the campaign is performing and what tweaks need to be made to improve it. There are many SEO metrics to review and report on, but for whatever reason we find that the one that some website...

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4 Types of Links to Pursue Right Now

Written by Nick Stamoulis

Inbound links remain an important search engine ranking factor. They help to convey how trusted a company/brand and its website are. Yet, many companies are missing out on some of the “easier” links. As long as an inbound link is relevant and coming from a legitimate website, it contributes posi...

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4 Things SEO Content Must Be in Order to Have an Impact

Written by Nick Stamoulis

Website content is what generates inbound links (helping to create trust) and establishes keyword relevancy for the search engines. That’s why content marketing plays such a huge role in an SEO campaign. Yet, there are still plenty of website owners and SEOs that aren’t taking a good approach. T...

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Write Content with an SEO Mindset

Written by Nick Stamoulis

One of the most important components of a web marketing campaign today is to have a content marketing strategy in place. However, not just any content will due. To make the most out of content efforts and ensure that content not only provides website visitors with the information they need, but also...

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4 Reasons to Align Paid Search with SEO

Written by Nick Stamoulis

Search engine marketing (SEM) is comprised of two functions: paid and organic. As an SEO firm, we’ll obviously tell you how important the organic function is, but that isn’t to discredit the paid function. The best SEM campaign utilizes both and ensures that they aren’t operated in silos. Ther...

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3 Ways to Increase Your Chances of Earning Natural Links

Written by Nick Stamoulis

Inbound links are still considered to be one of the top SEO ranking factors, which is why link building should remain a priority. Of course, link building has changed. The quality of inbound links is much more important than the quantity of inbound links. And when it comes to link quality, a link th...

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5 Link Building and Content Mistakes to Stop Making

Written by Nick Stamoulis

Link building and content marketing are no longer separate SEO entities. Essentially, they are the same thing today. In order to build valuable inbound links to your site, you need to be creating high-quality content that is going to get noticed. Even with this knowledge, there are plenty of link bu...

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How to Increase Organic Click Through Rate

Written by Nick Stamoulis

The best indicator of a successful SEO campaign is an increase in organic search engine traffic over time. Of course, that isn’t the only reporting metric to look at. It’s also worthwhile to look at impression and keyword position data, too. Ideally, search engine results page impression growth ...

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Online Advertising: Not Set and Forget

Written by Nick Stamoulis

While SEO isn’t considered to be online advertising, because there is no money exchange for specific placement, it certainly plays in the same space which makes online advertising worth discussing. SEO and online advertising work well together. While SEO efforts gain traction slowly in the backgro...

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Marketers: Are Your Online Passwords in Order?

Written by Nick Stamoulis

This post isn’t about SEO directly, but it’s a topic that is relevant to all online marketers, including SEOs. An important component of online marketing (or any marketing, really) is to expand the reach of your brand and to be found wherever target audience members are. Online, it means setting...

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SEO Tips for Developers During a Redesign Process

Written by Nick Stamoulis

While SEOs and web developers are both responsible for the success of a company’s website, their jobs are very different from one another. The web developers get to use their design skills to make the website look “cool” but they usually don’t know what they should about SEO. The SEO’s wor...

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3 SEO Misconceptions and What to Believe Instead

Written by Nick Stamoulis

Even though it’s been a viable online marketing tactic for many years, SEO is still shrouded in mystery. There are plenty of business and website owners that don’t quite understand it, and it’s difficult to invest in something you don’t understand. Many SEO misconceptions have popped up over...

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Need a Blog Topic? Here’s Where to Look

Written by Nick Stamoulis

Blogging is an important component of an SEO campaign. Updating a blog with high-quality content on a regular basis keeps the website “fresh” which ensures that the search spiders continue to come back and crawl it, provides opportunities to target long-tail keywords or questions that people are...

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4 Steps of an Efficient Link Building Campaign

Written by Nick Stamoulis

Link building is a time-consuming process, but it’s a worthwhile one, since inbound links pointing to your website remain an important search engine ranking factor. The key to successful link building is to take an organized, strategic approach. Here are 4 important steps towards an efficient link...

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6 Tips to Create an SEO Friendly Blog

Written by Nick Stamoulis

One of the most important SEO tips today is to add a blog to your business website and publish new, high-quality content there on a regular basis. This is because new blog posts keep the site updated and “fresh” which brings the search engines back to the site to re-crawl and index it, every blo...

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If You’re a Marketer You Can Be a Link Builder

Written by Nick Stamoulis

Some marketers are apprehensive of the secret world of SEO link building. The truth is, there’s really no magical secret to link building and it’s not that complicated. If you are a marketer, you can be a link builder. Today’s link building is a manual process, much like any other form of mark...

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SEO Items to Consider During a Website Redesign

Written by Nick Stamoulis

It’s best practice to maintain a modern, functional website. A redesign should be considered every few years. If you’re in the market for a redesign, it’s important to keep SEO in mind throughout the process. While a new, bright and shiny website is nice, it’s only worthwhile if it’s gener...

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Established Brands Should Invest More Into SEO

Written by Nick Stamoulis

We get asked the following question from time to time: If we're a solid brand in a thriving industry, is it worth it to invest money into an SEO program to rank for other keywords in the search engines? In other words, they're asking if it is worthwhile to invest money into an SEO program so t...

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Have Realistic B2B SEO Goals

Written by Nick Stamoulis

It’s necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be...

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SEO Data to Look at Regularly

Written by Nick Stamoulis

When it comes to SEO reporting, the most obvious data point to report on is organic traffic growth. Unfortunately, as we know, this can be slow to build. It’s easy to get frustrated after a few months if it doesn’t seem to be increasing. This is when some website owners scale back on their SEO e...

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5 Things to Do as You Start an SEO Campaign

Written by Nick Stamoulis

The most important thing to understand about SEO is that it is a long-term online marketing tactic. It can take months or even years to begin to see traction and even longer in very competitive niches. That’s why it’s in your best interest to lay the best possible foundation for the campaign to ...

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5 Reasons to Still Do Keyword Research

Written by Nick Stamoulis

Search behavior has evolved. Instead of typing (or speaking) a keyword into a search engine, people are more likely to ask a full question. And, thanks to the Hummingbird update and machine learning, Google has a better understanding of what searchers are looking for and is delivering a relevant res...

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Quality User Experience is a Google Ranking Factor

Written by Nick Stamoulis

While nobody knows the specifics of the Google search algorithm, what we do know is that Google focuses on quality. High quality sites are going to rank higher than low quality sites. That’s why Google released the Panda update that concentrated on the quality of website content and the Penguin up...

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