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Latest Posts

What to Look for in a Web Hosting Company, Part 2

Written by Brick Marketing

When it comes to hiring a business services company, you never want to rush into a contract. Whether it is for finance, advertising, or even office supplies, it is important to weigh all of your options before signing your name on the dotted line. This is especially true for selecting a web hosting ...

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How Is Your Audience Searching?

Written by Shawna Wright

One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data t...

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3 Things You Need to Understand About Link Building

Written by Shawna Wright

This post is inspired by a great article I read by Erin Everhart at Search Engine Land. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/w...

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Why SMBs Can Win At SEO

Why SMBs Can Win At SEO

Written by Nick Stamoulis

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have less resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly s...

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facebook

True Facebook Promotion is No Longer Free

Written by Danielle Bachini

One of the most important places to market your business today is via social media. No matter who your target audience members are, there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis.There’s evidence...

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Getting Your Content Calendar Ready for 2015

Getting Your Content Calendar Ready for 2015

Written by Shawna Wright

2015? But it's only July 2014! Why on Earth would I think about 2015 at this point? Well, in the world of SEO the content you publish today doesn't help you organically today, although it can certainly bring in tons of social traffic right away. The organic benefits come much further down the road, ...

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Enhance Blogger Outreach Efforts with These Tactics

Enhance Blogger Outreach Efforts with These Tactics

Written by Nick Stamoulis

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place ...

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Did Panda 4.0 Target Individual Pages?

Written by Nick Stamoulis

Back in mid-May Google rolled out Panda 4.0 and it really shook up the search results. According to Search Engine Land, "Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version ...

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SEO Approval Process

Don’t Let SEO Get Stuck in the Approval Process

Written by Danielle Bachini

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. W...

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What to Look for in a Web Hosting Company, Part 1

Written by Michael Lupacchino

Regardless of if you are launching a brand new website or are redesigning an existing one, something to keep in mind is your web hosting company. While there are plenty of options out there to choose from, not all companies are the same. You need to do your research and take time to review your poss...

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Content Doesn’t Just Mean Articles

Content Doesn’t Just Mean Articles

Written by Shawna Wright

If you understand even the basic elements of modern SEO, you know that content is a huge part of the equation. Creating useful content on a regular basis is a way to generate natural inbound links, keep your social profiles active, appear on the search engine results page for more search queries, an...

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SEO and the Long B2B Sales Cycle

SEO and the Long B2B Sales Cycle

Written by Nick Stamoulis

One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sal...

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Leverage Old Content for New Links

Leverage Old Content for New Links

Written by Shawna Wright

Constantly creating interesting, informative, and engaging content day after days is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What ...

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“Direct” Traffic from SEO? Yes, Says Groupon

Written by Nick Stamoulis

Upon pulling an “All Traffic” report from Google Analytics, many website owners will notice that one of the top sources of traffic, if not the top source of traffic, is listed as “(direct)/(none)”. What exactly “(direct)/(none)” meant was always a little confusing since browsers don’t ...

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SEO Isn’t a Be All And End All Solution

SEO Isn’t a Be All And End All Solution

Written by Danielle Bachini

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can...

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The Importance of Enabling Web Analytics

The Importance of Enabling Web Analytics

Written by Michael Lupacchino

Big data, analytics, and business intelligence – these are all “buzzwords” that get thrown around these days whenever we start talking about business and/or technology. There is no denying it, we live in a data driven society. Decisions are made based statistical evidence mined from many diffe...

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Bing Believes in “Unknown” Links

Written by Shawna Wright

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, t...

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5 Key Analytics Metrics to Monitor SEO Success

Written by Nick Stamoulis

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if no...

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3 Big SEO Myths According to Bing

Written by Nick Stamoulis

Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuat...

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Don’t Forget Calls to Action on the Blog

Written by Danielle Bachini

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another imp...

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Is Google+ On the Outs?

Written by Shawna Wright

Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google’s Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra’s primary project for the many of those years was Google+, many SEOs and marketing professionals have bee...

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Halfway Through the Year, How’s SEO?

Written by Nick Stamoulis

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been chea...

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5 Important SEO Takeaways

Written by Danielle Bachini

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s n...

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Old Guest Blog Posts May Need to Be Revisited

Written by Nick Stamoulis

If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still ...

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Why You Must Be Blogging for SEO Success

Written by Danielle Bachini

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it...

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B2B Link Building Doesn’t Have to Be Boring

Written by Shawna Wright

A lot of B2B site owners and marketing managers feel like their products/services aren't "sexy" enough to really earn any high-quality natural links. They aren't selling fashion, home design and decor, food, or other visually appealing and consumer-friendly goods that typically get a lot of attenti...

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Tips for Creating Link Friendly Content

Written by Nick Stamoulis

When it comes to links for SEO purposes, it’s become more about earning links as opposed to building them. The majority of inbound content links that a company creates on their own behalf including guest blog posts/articles, online press releases, infographics, etc. should now include the nofollow...

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4 Link Building Fundamentals to Protect Your Website

Written by Shawna Wright

Link building tactics come and go. Tactics that used to work, and work really well, are now irrelevant or even dangerous to the health of your website! But while the specific activities may evolve over time, there are a few fundamentals of link building that can help you build/earn the right kinds o...

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3 Steps to Content Marketing Success

Written by Nick Stamoulis

If you want to do content marketing right, it’s not something to just dabble in when you have some free time. After all, who has free time today? Content marketing needs to be incorporated into the business and marketing plan and ample time/resources need to be dedicated to it in order for it to b...

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Is Your SEO Firm Transparent?

Written by Danielle Bachini

If you’re working with an SEO firm, but aren’t quite sure exactly what the SEO firm is doing for you, it’s time to reevaluate the relationship! Even if everything seems to be going well on the surface (traffic and conversions are improving) it’s still important to know what’s going on “b...

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3 Things to Remember When Merging Two Sites

Written by Nick Stamoulis

One of our SEO clients recently acquired another company and wanted to merge the two sites into one. Basically, our client's domain would stay live and be re-designed and rewritten to include all the relevant products that domain B (the company they acquired) would now be offering under our client's...

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Don’t Keep Your SEO Firm in the Dark

Written by Danielle Bachini

For many companies that don’t have the necessary time or resources in house, it makes sense to outsource SEO activities to an SEO firm. However, an SEO firm should be viewed as an extension of your own business. The SEO team is responsible for increasing traffic to your website, which is a critica...

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Check Analytics Before a Website Redesign

Written by Nick Stamoulis

The web is constantly evolving and changing and users expect a certain level of professionalism when visiting business websites. Even if your site has great content and provides all of the necessary information that a visitor might need, the layout and design can start to look dated after awhile. Th...

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Are You Following Updated SEO Best Practices?

Written by Danielle Bachini

When was the last time you reviewed your SEO campaign and compared what you’re doing to what the search engines want you to be doing? If it’s been awhile, there’s a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important thin...

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3 Reasons to Have a Mobile Friendly Website

Written by Brick Marketing

According to IAB.net, nearly half of the U.S. population has a mobile phone with Internet access. Because smartphones are so pervasive, one in five page views happen on a mobile device. Very few businesses today don’t have a website. In fact, coming across a business that does not have a website i...

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Why Your Boss Might Hate SEO

Written by Nick Stamoulis

OK, hate is a harsh word. Maybe your boss doesn’t hate SEO. But there’s a good chance that higher ups might strongly dislike SEO or be frustrated by it. Why? Because SEO is different than other marketing methods that they might be more accustomed to. If you’re a marketing person there’s no d...

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Is One Bad Link Going to Ruin You?

Written by Shawna Wright

A few weeks ago I came across this great post by Jenny Halasz on SearchEngineLand.com about the war on links. She made some really fantastic points that rang true for me; Six weeks ago, I’d have said that was crazy; penalized for a single link, just because that site has a lot of outbound links...

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What to Do After Publishing Your B2B Blog Post

Written by Nick Stamoulis

So you’ve spent a significant amount of time writing a great blog post that resonates with your B2B target audience. You’ve optimized the post, uploaded it, and published it. That’s a great start, but don’t think that now you can just sit back and watch as people naturally find your post and...

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Put Together a Winning Content Marketing Team

Written by Danielle Bachini

When developing a content marketing strategy, it’s often better to take a team approach as opposed to an individual approach if possible. In a very small company, sometimes there might only be one person that can handle content responsibilities. However, if you have more than a few people on your ...

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Avoid Flash When Designing a Website

Written by Michael Lupacchino

Modern websites are incredibly dynamic. Instead of the standard 5-page website with text content, most websites offer a mix of text, images, video and audio components. Years ago, Flash used to be the norm for embedding dynamic content onto websites. Originally released by Macromedia and then bought...

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One Link Can Drive Dozens of Visitors

Written by Shawna Wright

With all the changes Google has made to their Webmaster Guidelines regarding link building in the last few years, many site owners are running scared. Hundreds, if not thousands, of site owners have struggled with Penguin and manual action penalties and been forced to guess-and-check their link prof...

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Google Takes on eBay

Written by Nick Stamoulis

In mid-May a lot of site owners noticed some big changes in the SERPs and traffic back to their sites. There was a lot of speculation as to why that was happening, and a few days later Matt Cutts officially announced that Panda 4.0 was rolled out. Less than an hour earlier, Search Engine Land confir...

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On Site SEO Basics That Still Apply

Written by Danielle Bachini

It’s true that SEO has undergone a few facelifts in recent years. The SEO campaign that you were implementing just a few years back has hopefully been tossed in the trash and replaced with something more current. Some SEO tactics that once worked and improved a site’s placement on the search eng...

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4 Things to Remember When Redesigning A Website

Written by Nick Stamoulis

Redesigning a website is a major undertaking. Not only is the design changing dramatically, but logos are being updated, content is being rewritten, navigation is being restructured, and more. There are a million and one things to keep track of when redesigning a website, and plenty more you don't e...

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Re-Visit Existing Blog Posts When Starting SEO

Written by Danielle Bachini

In many cases, a company doesn’t set up a blog on their website until it gets started with an SEO campaign. Until the company understands the importance of content and how an active blog can correlate with SEO success, blogging isn’t often part of the equation mostly because there is only so muc...

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3 Reasons Why Website Templates Are Not the Best For Your Brand

Written by Brick Marketing

If you can't explain what makes your business different or special than why should a customer choose you over the two dozen other companies they could do business with? Your business is unique, and your website should reflect that. Regardless of what industry you work in, whether your are B2B or B2C...

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Who is Linking to You?

Written by Shawna Wright

While the rules of link building have changed dramatically, it's still incredibly important that site owners and marketing managers know exactly who is linking to them and their online properties. You need to know who is linking to you so you can remove bad links as quickly as possible and leverage ...

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Google Rolls Out Panda 4.0

Written by Nick Stamoulis

According to Search Engine Land, Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today. Is this the softer and gentler Panda algorithm? From talki...

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Your Content Marketing Shouldn’t Be About You

Written by Danielle Bachini

Content marketing is a necessary part of an online marketing campaign today. Unfortunately, far too many companies are missing the boat. Either they aren’t doing enough (or any) content marketing or they aren’t doing it correctly. Companies need to understand that their online content marketing ...

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Be Smart About Your Guest Blogging Choices

Written by Shawna Wright

Towards the end of March, Google announced that they actively penalized MyBlogGuest, a well-known service that helps pair writers and blogs for guest blogging. MyBlogGuest was created by up Ann Smarty, a well-known blogger and social media user. I was often invited to guest post and some people e...

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Is It Time to Cut and Run from Your Website?

Written by Nick Stamoulis

We once worked with a client that had a .net website which was hit hard by both Penguin 2.0 AND 2.1 for link spam. Their previous SEO firm, which was based on India, had relied totally on article spinning, directory submissions, and exact-match anchor text to build this client's link profile up--and...

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Should Website Pages be Added for SEO?

Written by Danielle Bachini

The on site optimization phase of an SEO campaign begins with keyword research. Research should be conducted for every page of the site, minus any pages that will target branded keywords (Contact page, Employee Bio page, Directions page, etc.) Page by page it’s necessary to brainstorm a list of po...

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Select the Right Keywords to Focus On

Written by Nick Stamoulis

Yes, it’s true that SEO has changed quite drastically even in just the last few years but one component of SEO that hasn’t changed is the importance of keywords. People input a word or phrase into the search box and the search engines deliver a list of sites that are relevant to the query. In or...

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Should We Care Who Our Social Followers Are?

Written by Danielle Bachini

A client that has been running social advertisements in an effort to gain more followers recently came to us with a good question. The client noticed that some of its followers included “Bobby, a 14 year old vegetarian” and “Sally, a mom of 3 that enjoys knitting”. To the client, neither of ...

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You Don’t Have to Go Through SEO Alone

Written by Shawna Wright

In the last few years the rules of SEO have changed dramatically. Link building tactics that were incredibly useful 5 years ago are now (at best) a waste of time or (at worst) a danger to your website. Many unknowing site owners have been caught by the Panda and Penguin updates simply because they d...

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Are You Really Ready to Publish that Blog Post?

Written by Nick Stamoulis

Blogging has become an important component of online marketing and SEO and what’s great about it is that is has essentially leveled the playing field for companies that are trying to build their brand up online. Any company can set up a blog on their website and publish content to be shared with t...

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We’re Looking to Trade Links for Our Clients…

Written by Shawna Wright

The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade ...

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Even Matt Cutts Says Backlinks Count for Something

Written by Nick Stamoulis

With all the changes Google has made to the algorithm (Panda and Penguin are just the biggest ones of many) and Webmaster Tools Guidelines in the last two years, many site owners (and more than a few SEOs) are left wondering if link building counts for anything anymore. In a perfect SEO world, th...

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Keep Your Social Media Strategy Mobile Friendly

Written by Danielle Bachini

If you are using the Internet to market your business (and today, every business should be) it’s necessary to understand user behavior and the ways in which your target audience is accessing the Internet. Over time, more and more people are purchasing smartphones, tablets, e-readers, etc. The Inte...

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This is What Organic Success Looks Like Over Time

Written by Shawna Wright

When it comes to determining organic success it's very easy to pigeon-hole yourself. Too often site owners and marketing managers only look to one or two main keywords to measure organic success. For instance, if Brick Marketing only tracked (via Webmaster Tools) how many visitors came to our site a...

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Maybe Your Website is the Missing Link

Written by Nick Stamoulis

A former client of ours had SEO growth like I had never seen before. Year-over-year their organic traffic jumped from around 450 visitors to 2,000 a month. That’s over 400% growth in just one year! In my 13+ year career in online marketing and SEO I don’t ever remember seeing a single website do...

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3 SEO Mistakes That Can Ruin Your Website

Written by Nick Stamoulis

Thanks to all the changes Google has made to the Webmaster Guidelines in the last year or so, playing by the rules is harder than ever. With less and less wiggle room to make mistakes, plenty of site owners are getting flagged by Google updates like Panda and Penguin simply because they didn't reali...

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3 Tips for Creating Content People Will Want to Link To

Written by Shawna Wright

In today's world of SEO, the real goal is to earn links naturally as often as possible. While traditional link building, as long as it is handled properly, is still very important, naturally earning links through your content marketing efforts is key to long-term success. But if you want to earn lin...

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B2B Video Content Marketing Ideas

Written by Nick Stamoulis

Content marketing is where it’s at for B2Bs. Content that is published and shared online is what captures the attention of target audience members, encourages them to click over to your website to learn more, and eventually leads to conversions. While we are huge proponents of blogging, it’s imp...

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Who Has Your Social Logins?

Written by Shawna Wright

We recently started working with a new SEO client and one of the biggest issues we've been dealing with is tracking down all their social login information. Their previous SEO firm created all their social accounts (Twitter, Facebook, LinkedIn company page, etc) and hasn't been too eager to send the...

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Keyword Rankings Can’t Be Promised

Written by Nick Stamoulis

If you’re in the market to hire an SEO provider and you’re looking for someone that’s going to tell you the keyword rankings that they’ll be able to achieve for you, you’re not looking for the right kind of SEO provider. SEO providers that adhere to the search engine guidelines and practic...

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