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Don’t Be Afraid to Ask for a Link

Writing by Brick Marketing in Link Building

Don’t Be Afraid to Ask for a Link

Inbound links from relevant and authoritative sites are an important component of SEO. These inbound links help to convey to the search engines that your site provides something valuable and can be trusted. Link building is the ongoing portion of an SEO campaign, however sometimes links appear naturally. These natural links are really the best kinds of links, and serve as proof that what you have to offer is viewed favorably by outside parties. The thing is, website owners may be concerned about their own SEO and links, but might not even think to add a link on their site to your web property when they publish your content or mention your brand name. This means that it’s your job to remind them. After all, if they are including your work or your brand logo somewhere on their site, it’s the least that CLICK HERE TO READ MORE...

404s Aren’t Errors, They’re Link Building Opportunities!

Writing by Nick Stamoulis in Link Building

404s Aren’t Errors, They’re Link Building Opportunities!

Next time you are poking around your Google Webmaster Tools account take a look under HEALTH -> CRAWL ERRORS -> NOT FOUND. I bet your site has at least a few 404 errors in there. If you recently redesigned your website or reorganized a lot of content there’s probably a few more. A 404 error means that the Google bot was trying to access that certain URL and was unable to do so, usually because that page no longer exists. When one of my B2B SEO clients was redesigning their site (which means new URLs) I started digging through their CLICK HERE TO READ MORE...

Share All B2B Content in Blog Posts

Writing by Brick Marketing in B2B SEO Marketing

Share All B2B Content in Blog Posts

B2B products and services are different from B2C products and services because often times they serve a specific niche as opposed to being used by the masses. Many B2C products don’t need extensive explanation and the sales cycle is typically much shorter, especially for parity products. In the world of B2B the sales cycle is longer because the decision process can take time. It’s a business decision that affects everyone in the company, ROI, and future success. This means that B2B decision makers want to learn as much information as possible before spending any portion of CLICK HERE TO READ MORE...

What is Content Rejuvenation and How Does It Affect SEO?

Writing by Brick Marketing in Content Marketing

This is a guest post by Amanda DiSilvestro of HigherVisibility. Content rejuvenation is what happens when a company goes back and edits content for improvement. Content that gets rejuvenated means that it is content that has already been published on your site, and it is also typically content that is doing surprisingly well when it comes to clicks and traffic in search. There are a few different things to look for when you decide whether or not you want to take the time to go in and rejuvenate, or edit, your existing content: • Relevancy. This is the biggest CLICK HERE TO READ MORE...

Ways to Synchronize SEO and Social Media

Writing by Brick Marketing in SEO

Ways to Synchronize SEO and Social Media

Both social media and SEO have evolved exponentially in recent years which has made things exciting, confusing, and frustrating all at once for online marketers. In its infancy, social media was an online hang out for friends and family members to communicate with one another. It has now become a way of life and businesses and brands use it to promote and interact with target audience members. Link building has always been an important component of SEO, as inbound links were used to determine a website’s “trust factor”. As more and more people started signing CLICK HERE TO READ MORE...

Blog Posts to Read for May 9, 2013

Writing by Brick Marketing in Internet Marketing SEO News

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Staying Ahead Of The Curve – Mitigate Your SEO Risk By: SEO Desk By employing a little common sense, SEOs can future-proof their link building strategies. Keep SEO Intact: 3 Keys to Maintaining Site Security By: Kristi Kellogg of Bruce Clay, Inc The recent AP Twitter hack sent the Web reeling, reminding us that anyone can be hacked at any time. Keep CLICK HERE TO READ MORE...

Taking Advantage of the Many Small B2B Keyword Ponds

Writing by Nick Stamoulis in B2B SEO Marketing

Taking Advantage of the Many Small B2B Keyword Ponds

I came across this great line in a Search Engine Watch post by Jennifer Van Iderstyne about keyword search volume. She said, “You won’t get traffic by being a small fish in a big lake, but the good news is, small ponds are everywhere you look, if you’re willing to see them.” I thought that was a great and simple way to explain the dangers of getting blinded by search volume, especially when it came to choosing B2B keywords. Since most B2B companies typically have a much longer and more involved sales cycle than their B2C comrades CLICK HERE TO READ MORE...

Select a Variety of SEO Keywords

Writing by Brick Marketing in Keyword Research

Select a Variety of SEO Keywords

Keywords are the foundation of an SEO campaign. People search using keywords or key phrases and the search engines show results that include those keywords and match that query. Of course, it’s not as simple as it sounds. Just throwing a bunch of keywords on a page isn’t going to get your site to rank. It may have worked back in the day but the search algorithm has become much more sophisticated and complex. One of the first steps of an SEO campaign is keyword research. It’s necessary to have an understanding of how target audience members are searching for the CLICK HERE TO READ MORE...

Interview with Elisabeth Osmeloski of Search Engine Land

Writing by Nick Stamoulis in Expert Interviews

Interview with Elisabeth Osmeloski

Recently I had the chance to interview Elisabeth Osmeloski. Elisabeth Osmeloski is Director of Audience Development for Search Engine Land and Marketing Land, two of the leading trade publications in the digital marketing space. She is responsible for increasing readership through owned, earned and paid media channels. Previously, she managed editorial content from guest contributors and daily articles from expert columnists. If you read either site you have her to thank! She also assists in programming sessions at Third Door Media's Search Marketing Expo conference series and is the co-founder and President of SLCSEM.org. Thanks so CLICK HERE TO READ MORE...

A B2B Social Media Strategy Should be Rooted In Content

Writing by Brick Marketing in B2B SEO Marketing

A B2B Social Media Strategy Should be Rooted In Content

Social media can no longer be ignored by B2Bs. B2B decision makers search for information online and social media has become a critical component of the online landscape. For SEO purposes, social media activity is necessary because social signals feed into the search engine algorithm. When social media content is shared, liked, re-tweeted, etc. it passes on link trust. What separates a B2C social media strategy and a B2B social media strategy is that a B2B social strategy relies heavily on content. It usually doesn’t make sense for a B2B to utilize social media CLICK HERE TO READ MORE...

What’s New in SEO for May 7, 2013

Writing by Brick Marketing in SEO News

We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google+ Sign-In: Bringing App Activities to Google Search Coming Soon - if you search for a site or app on Google.com (and that app has integrated with Google+ Sign-In app activities), you'll see popular and aggregate user activity to the right of search results. The 2013 Doodle 4 Google State Winners are in and It’s Time for You to Vote! Starting today and through May 10, we’re inviting CLICK HERE TO READ MORE...