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SEO

Why SEO and PR Should Work Together

Written by Nick Stamoulis

In the past, it was possible to work on an SEO strategy independently from the rest of the marketing departments. However, over the past decade or so, search engines have changed greatly through several algorithm updates, such as Penguin, Panda, and the newest implementation of Google's machine lea...

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It’s Impossible to Put a Timeline on SEO Success

Written by Nick Stamoulis

When a potential client is interested in getting started with an SEO campaign one of the first questions that they ask is, “how long will it take for this to work?” Unfortunately, it’s a question that’s nearly impossible to answer, especially since a successful SEO campaign looks different t...

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Influence of Rankbrain on SEO Strategy

Written by Nick Stamoulis

In October of 2015, Google officially announced that Rankbrain, their machine learning or artificial intelligence technology, is now a part of their algorithm. Since this is a machine learning technology, it has always been assumed that it would eventually impact SEO. Over time, Rankbrain has change...

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When Business is Slow Don’t Give Up on SEO

Written by Nick Stamoulis

One thing that I am constantly stressing to my clients is that they can’t let month-to-month fluctuations (visitors to site, ranking in SERPs and so forth) shake their faith in their SEO campaign. Too often, site owners panic during a slow month and decide that SEO isn’t working for them and the...

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How to Keep People Engaged With Your Content

Written by Nick Stamoulis

It's no secret that content marketing works. Everyone knows this, which is why there's so much content on the Internet in the first place. While content marketing continues to be effective, this has also created a challenge. There is simply so much content out there, your target audience is in dange...

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On Site SEO Checklist of Things to Remember!

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

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B2B Social Engagement Is About Lead Nurturing

Written by Nick Stamoulis

Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not o...

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How Content Relates to the Buyer’s Journey

Written by Nick Stamoulis

There are many factors involved to creating an excellent content strategy for your company's website. Your main goal is to create content that your target audience wants to read - but your motives should be a lot deeper than that. Your content should target every stage of the buyer's journey. When d...

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SEO Challenges Faced by Large Corporations

Written by Nick Stamoulis

For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link bu...

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Content Marketing Research Tips

Written by Nick Stamoulis

Coming up with new topics for your content marketing campaign can be a challenge, but it’s not nearly as hard and most marketers assume it is. Through a combination of understanding your market and the ongoing needs of your audience, inspiration for your content can come from a variety of places....

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SEO is About More that Just On-Page Optimization

Written by Nick Stamoulis

SEO has changed a lot since the early days, and most of it has to do with how much more sophisticated things have become. The queries that search engine users make have change a lot, and so have the search engines. With all the algorithm advancements made after the past few years, the search engine...

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Signpost Keywords

Why Long Tail Keywords are Important

Written by Nick Stamoulis

Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made. When conducting keyword research the most important things to pay attention to when selecting keywords are the relevancy and the search volume. For a small business or one that is just getting a ...

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seo

SEO Con Men Are Alive and Well

Written by Nick Stamoulis

Do you regularly get emails from people who are trying to drum up business for their SEO services? This happens to me all the time. In fact, I received one just the other day. Typically, the emails read something like this: Hello, You could be doing much better in the search engines. As part ...

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Brand

Make Sure Your SEO Strategy Helps with Branding

Written by Nick Stamoulis

Over the years, it has become clear that Google favors business websites that show a strong brand presence in addition to creating a website that users will find valuable. Back in 2008, Eric Schmidt, the CEO of Google, said that, "Brands are the solution, not the problem," and that they give us ...

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B2B Social Media Guidelines to Follow

Written by Nick Stamoulis

It’s advisable for businesses of all sizes and industries to be involved in social media. After all, social media is where the people are. It’s a misunderstanding that social media is better suited for B2C marketers, because B2B decision makers are still consumers too- aren’t they? B2Bs can fi...

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Don’t Make These Content Marketing Mistakes

Written by Nick Stamoulis

Inbound marketing tactics, like content marketing, have proven to be effective ways to attract and engage target audience members. Online marketing strategists constantly sing the praises of content marketing and businesses are listening. Marketing departments churn out content as a way to boost ...

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Social Signals Do Impact SEO

Written by Nick Stamoulis

When we take on a full service SEO client and come up with a strategy for them, social media is always part of the mix. We've known for a while that social signals do impact SEO, but it's important to understand exactly how that happens. Back in 2014, Matt Cutts, who at the time was the head of Goog...

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How RankBrain Has Impacted Search Results

Written by Nick Stamoulis

When Google launched RankBrain in October 2015, it was unknown what the implications of having a machine-learning technology play a part in Google's search results would be. Essentially, they developed a system of artificial intelligence that is designed to make search queries more efficient. It ...

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No Black Hat

Black Hat Tactics and White Hat Alternatives

Written by Nick Stamoulis

There are many tactics that can be used in a search engine optimization campaign to attract the attention of search engine spiders and get a website ranked prominently for specific keywords. Some of these tactics are considered to be white hat, which means that they are tactics that “play by the r...

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Tips to Improve Your Social Media Strategy

Written by Nick Stamoulis

It's true that social media marketing is here to stay and continues to grow and evolve. If you aren’t growing and evolving along with it, you might as well not be doing it. Most businesses (even the hesitant ones) have created business profiles on social networking sites but many still struggle to...

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consistent, compelling content -  recommendation for bloging and social media marketing - white chalk text  on a vintage slate blackboard

Why You Should Avoid Thin Content

Written by Nick Stamoulis

When people search for information online, they're looking for content that will satisfy whatever need they may have. Examples of what people may search for include general information about a topic, research products to purchase, and having their questions answered. Your role when writing conten...

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B2B FAQ Page Tips for SEO

Written by Nick Stamoulis

Potential customers and clients visit a B2B website for more information both about the company and about the products or services. Unlike a B2C focused website, a B2B product or service has business implications and it’s important to choose the product or service that is just right for the busine...

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Outsourcing

Stop Outsourcing Content Writing Overseas

Written by Nick Stamoulis

Inbound marketing strategies like SEO are all about the content, but what if you have none? Well, you pretty much have two options. You can hire an in house content writer or outsource the work. Depending on the size of your company, you may not need to hire a full time or even part time staff membe...

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Link Building Needs to Come Naturally

Written by Nick Stamoulis

It's true that link building is still an important ranking factor. However, this is only true depending on how the links were obtained. They need to come naturally, otherwise they could do more harm than good. Ever since the Penguin and Panda updates, Google has been cracking down on poor quality l...

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Signpost Keywords

The Importance of the Longtail Keyword

Written by Nick Stamoulis

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Choose the right ones, and the right people will find your business's website. Choose the wrong ones, or d...

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Hand writing Video Marketing with black marker on transparent wipe board.

Top 5 Video Marketing Myths

Written by Nick Stamoulis

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence. That means that creating a...

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Businessman pressing Business Blog button at his office. Toned photo.

5 Reasons Why You Shouldn’t Blog

Written by Nick Stamoulis

While it is true that there are many reasons to start a blog, there are certain instances where it can do more harm than good. The truth is, blogging is only beneficial if you have a deep understanding of all the pieces involved. If not, you should steer clear until you are willing to do what it tak...

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Tablet - search

The Various Types of Searches

Written by Nick Stamoulis

When a user plugs their query into a search engine, they usually have a certain motive driving the search. Their reason for searching ties in with the actions they take once they get to your site. In some cases, as is the case with "questions" searches, it can even impact how google displays the sea...

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The Different Types of Social Media Experts

Written by Nick Stamoulis

Are you thinking of hiring a social media expert to manage your social media marketing campaign? If so, make sure you are working with the right kind of social media expert that is a good fit for your business. Not every type of "social media" expert will have the same set of skills, which means tha...

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social media

Social Media Impacts Your Brand

Written by Nick Stamoulis

Many of us use social media in the hopes that we'd drive traffic to our websites through our content. While this is certainly a worthwhile use of social media, this isn't the only thing it's good for! Social media can also impact how people experience your brand, which not only drives traffic to yo...

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The Benefits of Nofollow Links

Google Cracks Down on Exact Match Domains

Written by Nick Stamoulis

One of our clients wants to create a micro website for a new product they are launching. Because they're one of our full service B2B SEO clients, they asked our advice as to the best way to approach this. We advised them to avoid exact match domains and to choose one that closely related to the name...

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Choosing a Preferred Domain in Google Webmaster Tools

Written by Nick Stamoulis

Have you set your preferred domain in Google Webmaster Tools yet? Google defines preferred domain as "is the one that you would liked used to index your site's pages". They go on to explain that there can be two versions of the domain if you don't set the preferred domain, which means that they bot...

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Referral Links

Building a Natural Link Profile Is a Constant Effort

Written by Nick Stamoulis

Link building has changed a lot over the past few years, especially after the Google Penguin update. What this means is that Google has gotten extremely picky about what's acceptable and what isn't. In this case, the more cautious you are, the better. In fact, actively building links can get you in...

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Why SEO Is a Continual Learning Process

Written by Nick Stamoulis

Even if you decide to outsource your SEO campaign execution and management to a full service SEO company I believe it is incredibly important that site owners and marketing managers take the time to learn SEO for themselves, even if it’s just an understanding of the basics. I know what you’re th...

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Content Marketing and Plagiarism

Written by Nick Stamoulis

You could be guilty of plagiarism and not even know it. Maybe you “borrowed” a sentence or two from a research book for an English paper back in college. Maybe you didn’t give full credit to your coworker for their idea that you ran with. Maybe you were more inspired by the exact wording than...

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CEOs Need to Buy Into B2B SEO Programs

Written by Nick Stamoulis

As a marketing professional, you know that it is important that the CEO of the company is on board with everything that you do. Even though your CEO may not be concerned with the details, it is his responsibility to make sure that every decision that is made supports your long-term growth. This is ...

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What You Need to Know to Perform a Content Audit

Written by Nick Stamoulis

Do you know how effective your existing content really is? Before you can truly move forward with your content marketing strategies, you need to perform a content audit. This will help you uncover any gaps in your existing content, show you how well your existing content is performing, and will also...

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seo

What You Need to Know About Direct Answers

Written by Nick Stamoulis

Back in May of 2012, Google launched its Knowledge Graph, which is a system for organizing information and facts about well-known people, places, and organizations. Recently, they implemented another aspect of the Knowledge Graph - the Direct Answers Box, which displays answers to direct questions a...

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direct traffic

Diversify Your Website Traffic Sources

Written by Nick Stamoulis

This is going to sound strange coming from an SEO professional, but organic SEO alone isn’t enough when it comes to developing an online marketing campaign. While SEO is important for online success, it's only one piece of the online marketing pie that a website needs to invest in if it wants to b...

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Tips to Get Social Media Followers to Convert

Written by Nick Stamoulis

When it comes to social media, it isn’t necessarily the size of your list of followers that really matters. Sure, they may “like” the things that you have to say, but are they really engaging with your brand? The truth is, social media followers are only valuable if they eventually turn into s...

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Essentials of B2B Content Marketing

Written by Nick Stamoulis

As a B2B company, you know that effective content marketing is an important element of your success. However, many of the strategies that work for B2C companies won't work for B2B companies and vice versa. It is important to consider these nuances, otherwise you could come up with a strategy that i...

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Match Keywords to User Intent

Don’t Over Optimize Your Site

Written by Nick Stamoulis

For all of our full service SEO clients, we start the process with on-site optimization. This involves conducting keyword research for each page of the site, writing new and better targeted Meta tags and descriptions, and tweaking H1 tags and page content to seamlessly include the new keywords. The ...

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Black Hat SEO Tactic to Avoid: Duplicate Content

Written by Nick Stamoulis

Excellent content is the bread and butter of your online presence. However, there is a right and wrong way to create content. According to Google,  “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive a...

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Content Markerting

Why You Should Perform a Content Audit

Written by Nick Stamoulis

Before you can successfully create new content on your website, it's a good idea to take stock of how effective your existing content really is. You also want to make sure that you've covered your topic thoroughly. As a full service SEO firm, we create content for our B2B clients. However, in order...

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B2B SEO vs. B2C SEO

Written by Nick Stamoulis

Business to business and business to consumer markets are treated differently in many ways, including the ways in which that they are marketed. In fact, because the two types of business are different, the two approaches shouldn't be the same. Each market includes very different target audiences ...

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Was My Website Penalized by Google?

Written by Nick Stamoulis

How do you know if your website was penalized by Google? In some cases, it may not be immediately obvious that the reason why your website is behaving differently is because there was a penalty, which can make penalties fairly difficult to diagnose. However, in other cases, penalties can be fairly o...

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Keyword Intent Builds Audience Engagement

Written by Nick Stamoulis

When it comes to optimizing your content with keywords, there's a lot more that goes into choosing a keyword. It's not a simple matter of performing the research to see which keywords get the highest volume. There are search engine users behind every keyword who are hoping that it will lead them t...

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Blog

Top 5 Reasons Your Blog is Useless

Written by Nick Stamoulis

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. Too often, people believe that find blog post...

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Mobile Website

Mobile Devices Have Changed Our Search Habits

Written by Nick Stamoulis

Even though smartphone technology was around well before the iPhone came onto the scene, Apple’s invention not only changed the mobile phone industry, but it also had a widespread impact on our search habits.  (Along with Google Android of course!!) Back in 2007, websites would often load slo...

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Black Hat SEO Tactic to Avoid: Link Schemes

Written by Nick Stamoulis

Link schemes are a black hat SEO tactic that should absolutely be avoided. As a white hat full service SEO firm, we absolute avoid link schemes and you should too! Here's more information on what they are and what you can do instead: What Link Schemes Are According to Google, link schemes are defi...

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