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The Secret to Withstanding the Next Google Update

Writing by Shawna Wright in Search Engines

The Secret to Withstanding the Next Google Update

Panda, Penguin, ads above the fold, exact match domains, Venice---it sometimes seemed like a new Google update was rolling out every other week in 2012. If you want to see exactly how many Google updates actually went live SEOMoz has a great algorithm change timeline. Panda and Penguin were undoubtedly the heaviest hitters of the 2012 Google updates and some site owners that got whacked back in April with Penguin are still struggling to completely recover. A lot of site owners, and some SEOs, cried foul and say they were unfairly penalized by a Google update but one of the most important things to remember about Google is that at the end of the day they are a business. But instead of pet supplies or enterprise software they sell organized information—and they want to put out the best product possible for their customers, just like you do. Every CLICK HERE TO READ MORE...

What to Look for When Researching an SEO Firm

Writing by Brick Marketing in B2B SEO Marketing

What to Look for When Researching an SEO Firm

As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the part of the business that is looking for a firm. There are so many firms to choose from and it will take some time to decide which one is the best fit. In some cases a business owner might be referred CLICK HERE TO READ MORE...

Is Your SEO Program On Autopilot?

Writing by Nick Stamoulis in SEO

Is Your SEO Program On Autopilot?

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m all for finding new ways to be more efficient and maximize the return for my time, but site owners need to be careful that they don’t get mistake efficiency for complacency. You want to streamline your SEO program, but don’t put it on autopilot. What does an SEO program on autopilot CLICK HERE TO READ MORE...

SEO Tactics for New Website Owners

Writing by Brick Marketing in SEO

SEO Tactics for New Website Owners

It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term (approximately 6 months). What we often recommend to new business owners/website owners is to do some SEO work on their site on their own first. Once the site has aged at least a year and an SEO CLICK HERE TO READ MORE...

Ways to Gauge Social Media Success

Writing by Brick Marketing in Social Media

Ways to Gauge Social Media Success

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those responsible for the finances of the business are mostly just concerned with the numbers. They want to know what the ROI will be and they wanted the figures yesterday. While it can be challenging to measure exact social media ROI, there are certain ways to gauge social media success that CLICK HERE TO READ MORE...

Blog Posts to Read for February 21, 2013

Writing by Brick Marketing in Internet Marketing

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why SEO Means More Than Keyword Rank By: Virginia Bussey of Lynton Read how SEO is changing and how it means more to your inbound marketing than just keyword rankings. Responsive Web Design: No Longer a Luxury By: Lynn Sharafeddine of Market 8 Responsive web design is no longer a luxury if you want your company to keep moving forward. Creating CLICK HERE TO READ MORE...

What’s Up With Google Debt Collectors?

Writing by Brick Marketing in Search Engines

highervis

This is a guest post by Amanda DiSilvestro of HigherVisibility Google might be on top of the world, but let’s not forget they still need your money. Google AdWords is a huge source of revenue for the search engine giant, so if you’re in debt they’re going to find you and collect just as any other good business would. Unfortunately, Google isn’t quite as clear about their debt collections processes as they are other aspects of their business such as education and algorithm updates (and for anyone who follows algorithm update announcements, you know that this isn’t saying much). The biggest CLICK HERE TO READ MORE...

Are Your Referral Links Driving Traffic?

Writing by Nick Stamoulis in Link Building

Referral Link

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update (which targeted web spam and sites with poor quality link profiles) is to make sure you are going after referral links that could actually direct people to your site, not just add one more link to your link profile. But how do you tell if those referral links are actually driving traffic? The CLICK HERE TO READ MORE...

Competitive Analysis is Part of an SEO Campaign

Writing by Brick Marketing in SEO

Competitive Analysis is Part of an SEO Campaign

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take to stand out. A competitive analysis will tell you what the competition is doing right and what they are doing wrong, allowing you to find opportunities to get ahead. The same goes for SEO. While it may be tempting to just CLICK HERE TO READ MORE...

Link Building Requires a Time Commitment

Writing by Brick Marketing in Link Building

In this week’s SEO video lesson, Nick Stamoulis explains how link building is an ongoing process that requires a solid time commitment of 20-60 hours each month SEO is long-term and it takes a lot of time and effort to achieve results. As link building is a part of the overall SEO strategy, you need to set aside enough time to work on your link building every day. Link building is a far too important part of your SEO campaign to put on the back burner. You need to work on link building (even if just for 30 min) every day. CLICK HERE TO READ MORE...

Interview with B2B Marketing Expert Michael Brenner

Writing by Nick Stamoulis in Expert Interviews

Michael Brenner

Recently I had the chance to interview B2B marketing expert Michael Brenner. Michael is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community (both of which are great sites for B2B business owners and marketers looking to stay on top of their game) and currently serves as Senior Director of Global Marketing for SAP. Michael been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries, so I think it's safe to say that he's seen just about all there is to see when it comes CLICK HERE TO READ MORE...