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What’s New in SEO for September 30, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Updating the Google Bar: Many Products, Multiple Devices Google introduces an updated Google bar that streamlines experience across devices with a new app launcher. WHAT'S NEW THIS WEEK WITH BING: Bing and Power BI for Office 365 Preview Today, Microsoft announces multiple updates for the Power BI for Office 365 preview which improves data search, including natural language querying, and 3D data mapping. WHAT'S NEW THIS WEEK WITH YAHOO!: A Refresh For Yahoo Maps Yahoo releases a refresh for their Yahoo Maps including pedestrian and public transit routing and an updated interface. So there you have it, the latest news in search from Google, Bing and Yahoo. We will be bringing you more exciting updates and news related to CLICK HERE TO READ MORE...

Grow Your Online Authority with Real-Time Social Interactions

Writing by Nick Stamoulis in Social Media


I’ll admit that I am one of the many business owners out there who like to think that there are more than 24 hours in a day. I always hope I can get more done in a day than I really end up pushing through and unfortunately one of the easiest things to shuffle around to the back burner is social interactions. Thanks to social media management tools like HootSuite it’s incredibly easy to schedule out updates days, weeks, or even months in advance. While this is a huge relief for me because I know that something will be going CLICK HERE TO READ MORE...

Cutting Corners in an SEO Strategy Will Backfire

Writing by Nick Stamoulis in SEO


Business owners want to see the quickest possible return on their marketing investment. However, many marketing strategies are built for the long term- to build up brand recognition over time. A sale or promotion might yield results within a given timeframe, but a search engine optimization campaign doesn’t work like that. A white hat SEO campaign is a slow moving process and it takes time to see progression. Even though website owners can be told this again and again, they are still convinced that there must be ways to cut corners to speed up the process. CLICK HERE TO READ MORE...

Four Steps to Effective Communication for Professional Practices

Writing by Nick Stamoulis in Content Marketing


This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Communicating your message is essential to help current and potential clients understand why your professional practice is the best choice among your competitors. Learning to communicate in the most effective ways possible—from public speaking to networking to newsletter marketing—can yield rich rewards over time. Here are four ways to become a better communicator: 1. Develop a clear and consistent message. Consider the kind of message you hope to convey, and then take time to write and refine that message until it has a razor-sharp focus specifically CLICK HERE TO READ MORE...

The 3 New Rules of SEO

Writing by Shawna Wright in SEO


SEO is a very interesting industry to work in because the game is constantly evolving. The tactics we rely on heavily today could very easily be useless, or even counterproductive, three months from now. This doesn’t mean that SEO is dead or dying, only that it is changing to keep up with the times. Google is in a war against spam and, whether we like it or not, they get to make the rules of SEO. As the biggest search engine around many sites rely on organic search traffic from Google to keep their business open. If you want to CLICK HERE TO READ MORE...

The Benefits of Evergreen Blog Posts

Writing by Nick Stamoulis in Content Marketing


Evergreen Content

Whenever clients ask what kind of content they should be writing to share in their blog, we always recommend that the content be evergreen, meaning that it will be just as relevant in the future as it is now. This is something that website owners sometimes struggle with. It’s much easier to write news type posts about things that are going on in the industry right at that moment. However, that post has an expiration date on it regarding how long it will be useful. Evergreen content, on the other hand, doesn’t have that expiration date which means that it CLICK HERE TO READ MORE...

“Not Provided” Google Analytics Data Could Reach 100%

Writing by Nick Stamoulis in Search Engines


“Not Provided” Data Could Reach 100%

Back in 2011 Google announced they would be hiding the organic keywords secure searchers (those logged into their Google account) used in order to find a website from the Google Analytics data.  This was only supposed to apply to roughly 10% of the search data so site owners could still trust the information they were learning from Google Analytics to direct their SEO campaigns. However, it became readily apparent that 10% was nothing more than a dream and in the following months sites began to see “not provided” data grow to 40+% depending on their niche. Site owners CLICK HERE TO READ MORE...

Why SEO Success Won’t Happen Overnight

Writing by Nick Stamoulis in SEO


If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO is that it is a necessary evil. It’s necessary because people are looking for the products and services that you offer in the search engines. It’s evil because it can take quite awhile to get your website to appear prominently for related search terms. The higher ups want to see ROI for marketing activities as quickly CLICK HERE TO READ MORE...

Interview with Monica Wright, Director of Audience Engagement for Search Engine Land

Writing by Nick Stamoulis in Expert Interviews


Monica Wright

Recently I had the chance to interview Monica Wright, the Director of Audience Engagement for Search Engine Land and Marketing Land. Monica is a veteran online marketer with over 15 years of media and content marketing experience, building audiences and visibility using search, social marketing and diagnostic SEO. She is also a regular speaker at industry events such as SMX, SMX Advanced, PubCon and Social Media Breakfast Maine. Question: What are your primary responsibilities as the Director of Audience Engagement for Marketing Land and Search Engine Land? Answer from Monica Wright: It’s a new position – my job is to ensure CLICK HERE TO READ MORE...

What Lazy SEO Looks Like

Writing by Nick Stamoulis in SEO


There are many SEO industry professionals and it’s likely that nobody takes exactly the same approach to an SEO campaign. However, if your business website is in the market to hire an in house SEO professional, an SEO consultant, or an SEO firm the one thing that you want to make sure of is that they aren’t going to take the lazy SEO approach. Lazy SEO isn’t going to generate the types of results that management is going to want to see. A proper SEO campaign can take months to see results, so a lazy SEO campaign is certainly going CLICK HERE TO READ MORE...

Recognizing the Small B2B SEO Successes

Writing by Nick Stamoulis in B2B SEO Marketing


Depending on what B2B niche your company operates in there might be a ceiling when it comes to how much new organic traffic you can pull to your site for certain keywords. For instance, “live chat software” has a monthly search volume of 5,400. If your website is already pulling in 3,500 visitors a month for that particular keyword there isn’t nearly as much room to grow as compared to a site that only gets 350 visitors a month for that single keyword. Your organic growth for that one keyword may never look like a powerful surge but that doesn’t CLICK HERE TO READ MORE...

Marketing Folks, Check Your SEO Ego at the Door

Writing by Nick Stamoulis in SEO


There’s lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We’ve even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checking out the SEO firm and have a list of credentials that you want fulfilled, the SEO firm is scoping you out as a potential client too. The relationship between an SEO firm and a client should be viewed as a CLICK HERE TO READ MORE...

How to Start SEO for Your New Website

Writing by Nick Stamoulis in SEO


If you’re a start up and you’ve just launched a business website, it’s smart of you to already be thinking about SEO. After all, SEO is a slow moving process and the earlier you get started at it, the better off your site will be. However, we don’t recommend that new website owners hire an SEO firm right out of the gate. “Why would an SEO firm not recommend hiring an SEO firm?” you might be wondering. Well, the simple answer is that one of the most important factors that determines SEO success is the search CLICK HERE TO READ MORE...

3 Tips for Training Your Link Builders

Writing by Nick Stamoulis in Link Building


For the most part, SEO is not nearly as complicated as civil engineering and you don’t need a PhD to do a good job. However, just because SEO isn’t as complex as building a rocket it’s not something that everyone can do straight out of the gate. In my experience, you have to do SEO to really understand the finer details and having a trusted mentor looking over your shoulder always helps keep you on track. If you are responsible for your site’s SEO campaign, which includes link building, it’s your job to make sure that everyone on your team CLICK HERE TO READ MORE...

Is My Social Media Campaign Working?

Writing by Nick Stamoulis in Social Media


Unless you have been living under a rock over the last few years, you know how important social media has become to our everyday lives. People are constantly connected to others through numerous social networks on many devices including their desktop, laptop, smartphone, tablet, etc. It’s not just friends and family members that people are connecting with either. They are connecting with businesses and industry professionals. The opportunity for a business to connect with a massive audience has never been easier. And yet, why does it seem so hard? It’s because businesses aren’t taking CLICK HERE TO READ MORE...

Someone Stole My LinkedIn Identity!

Writing by Nick Stamoulis in Social Media


Nick Stamoulis LinkedIn

Take a look at the two screen shots below. Notice anything? Yup—you read that right. Apparently both this woman Amanda Andrew and I are the President and Founder of Brick Marketing. When one of my team members brought this to my attention my first reaction was “well that doesn’t look like me!” I login to my LinkedIn account almost every day. Not only do I use LinkedIn to network with other industry professionals, I also update the Brick Marketing company page with our more recent blog posts, as well as submit those posts to various LinkedIn Groups for discussion. I’ve also CLICK HERE TO READ MORE...

Inbound Links Should Deliver Traffic

Writing by Nick Stamoulis in Link Building


If you want to play by Google’s rules, it’s important to focus on building links to your site that will not only help to improve your inbound link portfolio for SEO purposes, but will also generate traffic from target audience members. After all, that was the original purpose of links- to direct actual web users to another web page that they might find interesting or relevant. To check to see if your link building efforts are on track in terms of generating visitors goes, this is an area where your Analytics tracking comes in handy. It’s important CLICK HERE TO READ MORE...

Interview with Marios Alexandrou of STEAK’s Search Marketing

Writing by Nick Stamoulis in Expert Interviews


Marios Alexandrou

Recently I had the chance to interview Marios Alexandrou, the East Coast Director of SEO for Steak's Search Marketing team. Marios has spent 20 years in technology in numerous roles including network administration, web development, and project management and got into SEO 10 years ago when he built his first business-related website. Marios writes about SEO for ClickZ, as well as focusing on the broader area of Internet marketing for Infolific. Question: What do you think of Google’s recent announcement that online press releases and guest blog posts can’t use keyword-rich anchor text? Answer from Marios Alexandrou: CLICK HERE TO READ MORE...

Be Selective About Guest Blog Submissions

Writing by Nick Stamoulis in Content Marketing


An active business blog is an important component of an online marketing strategy today, specifically within the B2B sector. Prospects are doing research and looking for information on the web. Each new blog post that you create is an additional page of content that can rank on the search engine results page, be shared across social media, and generate natural links as a point of reference within content that exists on other web pages. The key to blogging success is to keep the blog active. If you are only posting a few times a month, or CLICK HERE TO READ MORE...

SEO Education Matters!

Writing by Shawna Wright in SEO


Many site owners and marketers are pressed for time, especially when they own/work for a smaller business. Most of us don’t have the luxury of having a 10 person marketing team at our beck and call, complete with copywriter, social media community manager, and SEO expert. In most cases, the one or two man marketing team has to wear all of those hats and then some! With that much work to get done (and the days stubbornly clinging to the 24 hour time frame), many companies choose to hire a white hat SEO provider to manage their onsite SEO and CLICK HERE TO READ MORE...

What Good Are Nofollow Links?

Writing by Nick Stamoulis in Link Building


The number of sites that pass link juice to another site is counted into the search algorithm and influences where that second site ranks in the SERPs. Nofollow tags (rel="nofollow") are how a site owner can tell the search engines to NOT crawl a particular link and NOT pass link juice from Site A to Site B.  Nofollow tags can be added to an entire page, the entire site, or used on a more granular level and just added to specific links on a page. Since nofollow links don’t pass link juice many site owners wonder why they should bother CLICK HERE TO READ MORE...

What’s New in SEO for September 16, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: New Ways to Explore What's Trending on Google Google adds a new feature to its Top Charts that now include trending items - spikes in searches compared with usual search volumes. WHAT'S NEW THIS WEEK WITH GOOGLE: Don’t Get Locked Out: Set Up Recovery Options for your Google Account Follow these Google best practices to help you access your account should you forget your password or have your password CLICK HERE TO READ MORE...

Add Nofollow Links to Your Press Releases

Writing by Nick Stamoulis in Link Building


For years online press releases have been used by site owners and marketers as a way to not only promote their products and services, but also as a way to build links back to their website. One press release could be sent out to a few dozen syndication sites, which would create a spike in inbound links and deliver a surge of traffic to your site. However, like many link building tactics, in recent years spammers took advantage of online press releases and used them to build massive amount of links with no real value. Many online distribution sites had no CLICK HERE TO READ MORE...

Consider the Competition in an SEO Campaign

Writing by Nick Stamoulis in SEO


An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new to the market or at least new to marketing the business online and implementing SEO, it’s necessary to have an understanding of what the SEO competition is doing in the space in order to find a niche or an angle that will allow you to stand out. A competitive analysis will CLICK HERE TO READ MORE...

The Annotations Feature in Google Analytics Is Your Best Friend

Writing by Nick Stamoulis in Search Engines


The Annotations Feature in Google Analytics Is Your Best Friend

It sometimes feels like one of our SEO clients is dealing with a cursed website. Code has been accidentally deleted or changed (and no one will say they did it), the site has gone down for no apparent reason, the Google Analytics tracking code was removed, hackers have been able to sneak past their firewall, the Googlebot’s IP address was accidentally blocked and more.  Luckily we’ve managed to catch these issues in time before any lasting SEO damage was done but it does make for interesting data when reporting time rolls around. How can we accurately judge the success of CLICK HERE TO READ MORE...

3 Common SEO Misconceptions

Writing by Nick Stamoulis in SEO


Even though search engine optimization has been around for years, it’s still a marketing tactic that many website owners don’t quite understand. This is partially due to the fact that the industry is always changing. What was an acceptable SEO practice even just 6 months ago might no longer be valuable to an SEO program. The search engines are constantly tweaking the algorithms and are on the look out for what they consider to be ways that website owners try and game the system. Many website owners are still left with the wrong impression of what SEO does and what CLICK HERE TO READ MORE...

How To Conduct a Site Content Audit in 4 Steps

Writing by Shawna Wright in SEO


Keep in mind that depending on how large your website is a full site content audit could take several weeks…or it could take several months. The most important thing about conducting a site content audit is to stay organized and keep plugging away at it! 1. Pull and organize every single URL. That’s right, every single URL---every static page of content, every white paper, every press release, employee bio, company mission statement, download form and so forth. The easiest way to organize your URLs is to put them in an Excel spreadsheet and give each URL a label (homepage equals 1, product CLICK HERE TO READ MORE...

SEO Writing Requires an Additional Skill Set

Writing by Nick Stamoulis in SEO


Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if you were speaking to someone. Business writing can include both of these types of writing styles, and of course business writers need to understand when each is appropriate. While writing can be difficult enough as is, writing for the web requires CLICK HERE TO READ MORE...

Interview with Greg Sterling of Sterling Market Intelligence

Writing by Nick Stamoulis in Expert Interviews


Greg Sterling

Recently I had the chance to interview Greg Sterling, contributing editor of Search Engine Land.  You can read Greg's personal blog Screenwerk, which follows the world of media and local advertising. He also writes about the mobile internet at Internet2Go. Greg Sterling is also the founder of Sterling Market Intelligence, which researches the Internet’s impact on offline consumer behavior. Thanks to Greg for taking the time to answer my questions! Question: There is little doubt that search traffic from mobile devices is growing, but do you think tablet users search differently than they would on a PC? Answer from Greg Sterling: Tablet search CLICK HERE TO READ MORE...

Paid Links Are For Advertising, Not SEO

Writing by Nick Stamoulis in Link Building


Inbound links pointing to your website are an important factor in determining the relevance and quality of the site. However, there are the good types of inbound links (occur naturally on related third party sites) and the bad types of inbound links (built in bulk from low quality, unrelated sites). Reading through the Webmaster Guidelines, Google makes it quite clear that paid links that serve the purpose of manipulating a search result are not allowed. The website owners that have the best content and the best user experience should be rewarded, not the ones with the deepest CLICK HERE TO READ MORE...

Using Your Blog to Create B2B Demand

Writing by Nick Stamoulis in B2B SEO Marketing


Many B2B companies rely heavily on their content marketing and SEO campaigns to generate new leads. After all, content marketing and SEO help a B2B brand connect with potential customers at the exact moment those customers need them. Unlike traditional advertising which relies on interruptive tactics to capture someone’s attention, SEO (and inbound marketing at large) is about being where your customers are when they need you—let them come to you. But what happens when a B2B company straddles two niches or creates their own niche and there is no search volume for what they offer? How can your customers CLICK HERE TO READ MORE...

What is the Search Goal of Your Target Audience?

Writing by Shawna Wright in SEO


One of the biggest differences between search traffic and social traffic, in my opinion, is that people don’t turn to Facebook or Twitter with a specific goal in mind. You head to your favorite social networks to be entertained, to check-in with your friends, to stumble across interesting news and stories---very rarely do you start your social interaction with a set ending in mind. Contrarily, when you turn to the search engines you are looking for a specific piece of information—you want to buy movie tickets, read reviews about the latest iPhone, answer a question for your boss, and so CLICK HERE TO READ MORE...

Why You Should Only Publish Original Content Online

Writing by Nick Stamoulis in Content Marketing


An online marketing campaign is only as good as the content that supports it. Content is what captures the attention of target audience members and of the search engine spiders. Pages of web content rank in the search engines for specific keyword searches and can be shared in social media to generate traffic and improve visibility among target audience members. However, it’s not just any kind of content that’s going to attract attention. Gone are the easy days of re-publishing the same content in multiple locations across the web in order to generate inbound links and CLICK HERE TO READ MORE...

Protect Your SEO While Redesigning Your Site!

Writing by Nick Stamoulis in SEO


A lot of our clients have undergone site redesigns this year in some way, shape, or form. Some just reworked a chunk of their content while others completed changed the entire design, URL structure, content and messaging and more. And while websites need to be redesigned every few years in order to feel fresh and up-to-date, site redesigns can also deliver a strong blow to your SEO campaign if you’re not careful. The last thing you want is to watch 2+ years of SEO work go right out the window because you updated your website! Here are 4 things to you CLICK HERE TO READ MORE...

Common Enterprise SEO Challenges to Overcome

Writing by Nick Stamoulis in SEO


The SEO process is mostly similar for any website, regardless of size. It begins with conducting industry and target audience behavior research before selecting the proper keywords to target on every page. Keywords are then implemented naturally into on site content including meta information and on page body content. The final, ongoing step in the process is link building. While it may appear that SEO is better suited for large corporations that have big budgets, can handle SEO in house, and have more opportunities to build industry related links, there are many challenges that an enterprise CLICK HERE TO READ MORE...