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Latest Posts

Blog Posts to Read for March 14, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content Marketing Should Never Be Advertising By: Ardath Albee of Marketing Intera...

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Get Personal with Digital Marketing

Written by Nick Stamoulis

This is a guest post from Steve Klinghoffer of WPI Communications. Do you feel as though the world is getting less and less personal every day? Technology has been blamed for reducing the all-important human factor. That’s why it’s critical for small businesses to stand out with a personal to...

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Are Your Keywords “In Season?”

Written by Nick Stamoulis

Have you noticed a slight dip in your organic traffic recently? I’m not talking Google algorithm update crisis dip; just that your organic visitors seem to be a little lower than usual. There could be a lot of factors at play here and one of them that should definitely be considered is seasonality...

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Attending a Trade Show Can Improve B2B SEO

Written by Nick Stamoulis

B2B marketing can be quite complex. In order to be found, and remembered, by business decision makers it requires many touchpoints. Trade shows have always been a main staple of a B2B marketing program. Presenting or speaking at a trade show provides businesses with the opportunity to network with o...

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6 Quick Onsite SEO Tips for the Busy Site Owner

Written by Nick Stamoulis

As a small business owners I understand how tight time is every day. Any little disruption to the usual schedule could mean losing hours of time you don’t have to waste. But if you’re a site owner that is serious about optimizing your website for SEO you can’t afford to push your onsite SEO pr...

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Carefully Consider Outbound Links Too

Written by Nick Stamoulis

When it comes to online marketing, and SEO in particular, when people are talking about links it’s typically about inbound links. This is because inbound links pointing to your site are what help to convey trust to the search engine spiders. A link from another website over to yours serves as a ...

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Making the Case for B2B Blogging

Written by Shawna Wright

In case it wasn’t immediately obvious, Brick Marketing is a huge proponent of B2B blogging. As a B2B business ourselves we go through the same challenges when it comes to content marketing as many of our B2B clients—what are we going to write about? When is the best time to write about certain t...

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Incorporate Competitive B2B Keywords Over Time

Written by Nick Stamoulis

B2B keyword research is a necessary component of a B2B SEO campaign whether you are just getting started with SEO, are looking for ways to improve upon a current campaign, or have added additional pages to your site that need to be optimized. Using the Google keyword research tool, Google will provi...

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Don’t Let Broken Links Affect Site SEO Quality

Written by Nick Stamoulis

The web is essentially made up of links pointing from one site to the next. There are billions upon billions of links that exist, but since the web is constantly changing, not all of those billions of links are still active. Broken links are a part of the architecture of the Internet, which means ...

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Go From No Blog to 6 Posts a Month in 3 Easy Steps

Written by Nick Stamoulis

I realize that a lot more goes into designing and building a blog so there are a few extra steps that will need to be taken in the beginning to ensure your blog is properly launched. And once you get the blog up and running there is also the issue of content promotion and social media sharing, which...

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Keep B2B SEO Content Fresh

Written by Nick Stamoulis

At the start of a B2B SEO campaign things usually seem to be rolling along just fine. Keyword research is completed and on site optimization recommendations have been implemented. This can result in a small boost in the search engines for targeted keyword phrases if the site had never been optimized...

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Interview with SEO Expert Ruud Hein

Written by Nick Stamoulis

Recently I had the chance to interview SEO expert Ruud Hein. Ruud is the Senior SEO at Search Engine People, Canada's top SEO firm, as well as the editor-in-chief for the company's SEO blog which routinely pushes out great and fresh content. If you don't already read it, the Search Engine People blo...

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Google Tells Us “How Search Works”

Written by Nick Stamoulis

As part of its continued effort to be more transparent, Google has recently published “How Search Works” on its Inside Search site which tells the “from algorithms to answers” story. The main “How Search Works” page tells the story in image form as you scroll down and it is separated in...

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What Happens When You Redesign Your Link Architecture?

Written by Nick Stamoulis

Here’s a quote direct from the Google Webmaster Central blog, “Link architecture—the method of internal linking on your site—is a crucial step in site design if you want your site indexed by search engines. It plays a critical role in Googlebot's ability to find your site's pages and ensures...

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Why B2B Content is Essential for Link Building

Written by Nick Stamoulis

Link building is the ongoing component of a B2B SEO campaign. Link building is never really “done” since the search engines like to see that inbound links pointing to a site grow naturally over time. If a site is steadily growing links and then suddenly stops, it will eventually result in a dip ...

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Are Nofollow Links Still Worth Something?

Written by Nick Stamoulis

“Nofollow” is how a site owner can tell the search spiders to literally not follow a specific link through to the next page it links to. Some site owners use nofollow links as a way to discourage spammers from building up inbound links from their site because a nofollow links doesn’t pass any ...

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Don’t Look for SEO Shortcuts

Written by Nick Stamoulis

What frustrates website owners the most about SEO is that it is a slow moving process and it takes time to build any kind of momentum. They are used to spending money on a marketing, promotions, or advertising plan that is going to result in a quick ROI. Well, it just simply isn’t going to happen ...

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Don’t Focus on B2B Keyword Search Volume

Written by Nick Stamoulis

After industry and competitive research has been completed, the next step in a B2B SEO campaign is keyword research. B2B keyword research is necessary in order to understand how people are searching for the products or services that you provide. Best practice is to conduct keyword research for every...

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The Long Term Impact of Evergreen Content

Written by Nick Stamoulis

Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial ...

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Read Industry Blogs to Improve Your SEO

Written by Nick Stamoulis

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Almost as important as it is to create and publish your own blog posts is to spend ...

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Why Does it Take so Long to See SEO Results?

Written by Nick Stamoulis

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It’s a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Understandably this is frustrating to mos...

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The Secret to Withstanding the Next Google Update

Written by Shawna Wright

Panda, Penguin, ads above the fold, exact match domains, Venice---it sometimes seemed like a new Google update was rolling out every other week in 2012. If you want to see exactly how many Google updates actually went live SEOMoz has a great algorithm change timeline. Panda and Penguin were undoubte...

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What to Look for When Researching an SEO Firm

Written by Nick Stamoulis

As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the par...

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Is Your SEO Program On Autopilot?

Written by Nick Stamoulis

There are plenty of SEO tools and software programs out there that can help automate some of the aspects of your SEO program, freeing up your valuable time so you can focus more on other SEO-related tasks like content creation and blogger outreach that can’t (and shouldn’t) be automated. I’m a...

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SEO Tactics for New Website Owners

Written by Nick Stamoulis

It’s a policy of ours to only take on a new full service SEO client if their site has existed for at least a year or two. This is because a brand new site doesn’t yet have the search engine trust that is necessary in order to see a measurable improvement in ranking or traffic in the short term (...

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Ways to Gauge Social Media Success

Written by Nick Stamoulis

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently. However, those res...

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Blog Posts to Read for February 21, 2013

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why SEO Means More Than Keyword Rank By: Virginia Bussey of Lynton Read how SEO is...

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What’s Up With Google Debt Collectors?

Written by Nick Stamoulis

This is a guest post by Amanda DiSilvestro of HigherVisibility Google might be on top of the world, but let’s not forget they still need your money. Google AdWords is a huge source of revenue for the search engine giant, so if you’re in debt they’re going to find you and collect just as any o...

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Are Your Referral Links Driving Traffic?

Written by Nick Stamoulis

Also known as inbound links, referral links are the links you’ve built on high-quality sites that help drive targeted traffic over to your site. One of the best ways to ensure that your link building stays white hat and doesn’t run afoul of the Google Penguin update (which targeted web spam and ...

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Competitive Analysis is Part of an SEO Campaign

Written by Nick Stamoulis

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It’s necessary to understand what the competition is doing in order to know how much work needs to be done to compete and what kind of angle you can take to ...

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Interview with B2B Marketing Expert Michael Brenner

Written by Nick Stamoulis

Recently I had the chance to interview B2B marketing expert Michael Brenner. Michael is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community (both of which are great sites for B2B business owners and marketers looking to stay on top of their game) and current...

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Don’t be Afraid of New Keywords

Written by Nick Stamoulis

Upon taking on a new client there is a specific process that we take. It begins with getting to know the client, the industry, and the competition. Once there is a better understanding, we move on to the keyword research phase of the campaign. Keyword research is essential because the keywords th...

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4 SEO Myths You Should Let Go Of

Written by Nick Stamoulis

For many site owners and marketing managers just beginning their foray into SEO there is a lot of information to take in and even more nuances that are hard to understand until you roll up your hands and dive in headfirst into your own SEO campaign. Like any other industry, there is no shortage of S...

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Use B2B Social Media to Nurture Leads

Written by Nick Stamoulis

Social media often poses more challenges for B2Bs as opposed to B2Cs. B2Cs typically have a wider audience and are more likely to appeal to the masses that are already actively engaged within social media. B2Cs can hold contests in social media and offer coupons, discounts, etc. that keep followers ...

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Getting Your Bloggers to Write for SEO

Written by Nick Stamoulis

Even the best writers and in-house bloggers may not fully understand how to write for SEO, especially if they have never really done it before. Most of the time, well-written content is easily 60% of the way there when it comes to naturally being optimized, but a few small tweaks can make a big diff...

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Are You Guilty of Under-Optimization?

Written by Nick Stamoulis

A little ways back we wrote a post titled, “Are You Guilty of Over-Optimization?” At the time, the Google Penguin update was somewhat recent and some website owners were seeing a huge dip in traffic and rankings. These sites were guilty of what Google believed to be “over-optimization” or g...

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Don’t Host a Business Blog on a Separate Domain

Written by Nick Stamoulis

One of the best ways to give your SEO program a boost is to become a content marketing machine. Content that includes targeted keywords is what gets noticed by the search engine spiders and content that provides useful information is what gets noticed and shared by target audience members. Win win...

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Should You Outsource Your Guest Blogging and Outreach?

Written by Nick Stamoulis

There is no shortage of reasons for a company to add guest blogging and outreach to their content marketing strategy—it helps builds quality links, gets your brand introduced to a wider audience, help you connect with potential customers, grows your online authority and much, much more. But many s...

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Are There Good Paid Links?

Written by Nick Stamoulis

When it comes to white hat SEO, there are a lot of rules to follow. The search engines lay out certain guidelines that must be abided by in order to be viewed favorably by the search engines. The black hat SEO practitioners pretty much ignore these guidelines and prefer to risk it. Black hat tact...

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Interview with Search and Social Expert Rob Garner

Written by Nick Stamoulis

Recently I had the chance to interview search and social expert and newly published author Rob Garner. Rob was featured on the cover of the Spring 2012 issue of Search Marketing Standard and has been interviewed and quoted by many top business and news publications including The the Wall Street Jour...

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How to Properly Conduct Keyword Research

Written by Nick Stamoulis

If you frequent this blog you’ll notice that we mention “keyword research” quite often. Actually, any SEO blog is likely to discuss keyword research a fair amount. After all, it is one of the most important components of an SEO campaign. The search engines find and rank websites based on the w...

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How Should a B2B Social Profile Be Represented?

Written by Nick Stamoulis

For B2Bs that are looking to improve upon their online visibility and SEO, B2B social media is an important part of the mix. It provides an outlet to share informational content that establishes your business as a thought leader in the industry and improves SEO efforts in the way of building social ...

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Proving the Impact of Social Media Promotion

Written by Nick Stamoulis

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO a...

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What to Look for When Hiring an SEO Copywriter

Written by Nick Stamoulis

Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Others struggle to come up with even a 500...

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Moving from Local SEO to National SEO

Written by Nick Stamoulis

Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. While the two campaigns typically take the same process there are certain differences. A local SEO campaign targets localized keywords and focuses on building links from local profiles and other local sit...

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Take the Right Approach to Blog Commenting

Written by Nick Stamoulis

Blog commenting is a valuable online marketing tactic for multiple reasons. Reading industry blogs can provide you with knowledge that can make you better at your craft. You can see what others are talking about in the industry and use what you learn in order to create your own content. By leaving a...

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Making Enterprise SEO A Priority Across Your Departments

Written by Nick Stamoulis

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority acro...

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SEO Content Should Be Original

Written by Nick Stamoulis

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and...

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How B2Bs Should Use Social Media

Written by Nick Stamoulis

When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to g...

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4 Twitter Etiquette Rules for Brands

Written by Nick Stamoulis

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etique...

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There Are Always Link Building Opportunities

Written by Nick Stamoulis

Once keyword research has been conducted and the website has been optimized, the ongoing component of an SEO program is link building. Link building is necessary because inbound links pointing to a website are what convey trust to the search engine spiders. The search spiders crawl the web link to l...

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Getting Organic Links from Your Offline Event

Written by Shawna Wright

If there is anything I have learned during my time working in SEO it is that just about everything you do to market your business, both online and offline, can be leveraged for SEO and used to attract organic links in one way or another. Getting links from an online event like a webinar is typically...

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Consider SEO from the Start

Written by Nick Stamoulis

While it may be hard to believe, there are businesses out there that still don’t have a website. There are plenty of other businesses that have a bare bones website and are realizing that it’s time for an overhaul. And of course there are always new businesses being launched that need to create ...

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SEO Challenges Faced by Large Corporations

Written by Nick Stamoulis

For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link bu...

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Is Your Business Blog Conveying the Wrong Message?

Written by Nick Stamoulis

Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website ...

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Interview with Internet Marketing Expert Jordan Kasteler

Written by Nick Stamoulis

Recently I had the chance to interview Internet marketing expert Jordan Kasteler. Jordan  has been involved in Internet marketing and SEO since 2001 and has worked as the in-house SEO expert for Overstock.com, was the co-founder of an Internet marketing agency, SVP of Content Development and Manag...

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Reasons to Conduct a Full SEO Link Audit

Written by Nick Stamoulis

An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, p...

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How to Find the Right Keywords for Your Website

Written by Nick Stamoulis

Finding the right keywords for your website and SEO campaign is crucial to your long term success. The keywords you target will ultimately determine what kind of search results your content is pulled for in the SERPs and what kind of visitor is coming to your site. If you target keywords that are to...

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SEO Musts for Your Local Business

Written by Nick Stamoulis

For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO. Maybe they have found success by simply using other marketing methods like direct mail or flyers and promotions. Or maybe they rely heavily on word of mouth within the area. Local businesses ty...

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Your Link Building Activities Need to Be Relevant!

Written by Nick Stamoulis

I am a strictly white hat link building advocate and have been my whole SEO career. That means I believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and to avoid anything that might land your website in hot water. There are ...

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It’s OK to be Picky about Guest Posts

Written by Nick Stamoulis

If you want your business and website to be found online today it’s necessary to have a content marketing strategy. The content that is published on the web on behalf of your company is what can be found in the search engines and in social media. Incorporating a blog on your website is a great w...

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Build Links That Generate Traffic

Written by Nick Stamoulis

There’s no doubt that link building is an important part of SEO. Inbound links are what help convey trust to the search engines and improve a search engine presence. However, you never want to focus too much on the search engines when it comes to link building. After all, the search engines are...

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6 Tips to Optimize Your Blog for SEO

Written by Nick Stamoulis

In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. If you want your blog to take your SEO and content marketing efforts to the next level than you need to be...

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On Site SEO Checklist

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

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SEO: Using Both an Analytical and Creative Approach

Written by Nick Stamoulis

This is a guest post by Amanda DiSilvestro of HigherVisibility. The Big Bang Theory inspired me to think about what gets my mind going, SEO. For those who are unfamiliar, the show is about four nerdy scientists trying to navigate their ways through social encounters that the average person takes ...

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SEO Company Red Flags

Written by Nick Stamoulis

There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it’s important to do some research in order to determine what firm is t...

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Are Important Keywords Limiting Your SEO Success?

Written by Nick Stamoulis

One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It’s especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. I had an SEO client that fell int...

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Why You’re to Blame for a Failed SEO Campaign

Written by Nick Stamoulis

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the wo...

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What is Digital Sharecropping?

Written by Nick Stamoulis

Back in August 2011 I came across this post on Copyblogger about digital sharecropping and it has stuck with me ever since. In a nutshell, digital sharecropping means you create content but then publish it on a site you have no control over, such as Facebook. You may “own” the content as the ori...

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Make Content Creation a Top Priority

Written by Nick Stamoulis

If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Without good content you re...

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Important Ways to Improve Local SEO Efforts

Written by Nick Stamoulis

Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new b...

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The Internet Never Forgets Your Brand’s Reputation

Written by Nick Stamoulis

Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. You know things are bleak when someone makes a YouTube video about your “epic douchebag...

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Is “Too Much Guest Blogging” Possible?

Written by Nick Stamoulis

One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it’s important for a business today to operate its own blog in order to share knowledge and become a ...

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