Need Help with Your Search Engine Optimization?  Contact SEO Services Firm, Brick Marketing!

Need SEO Help?

Call Toll Free: 877-295-0620
info@brickmarketing.com

Request an SEO Proposal

What’s New in SEO for October 14, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The Web is Working for Part-Time Businesses A recent report shows that the internet enabled part-time businesses to employ over 6 million people and contribute $141 billion to the US GDP. WHAT'S NEW THIS WEEK WITH BING: Bing Tests Streamlined Approach to Redeeming Deals Bing Offers provides access to more than 200,000 unique offers in over 14,000 cities and towns across the country. WHAT'S NEW THIS WEEK WITH YAHOO!: Yahoo Mail’s Sweet 16 Is Sweet: A Brand New View Yahoo Mail turns 16 this year. To celebrate, Yahoo! is releasing a new Mail experience for the desktop, iOS, and Android. So there you have it, the latest news in search from Google, Bing and Yahoo. We will be bringing you CLICK HERE TO READ MORE...

The Organic Power of One Blog Post

Writing by Shawna Wright in Content Marketing


The Organic Power of One Blog Post

Back in July when I was pulling organic traffic reports for one of our full-service SEO clients I noticed there was a huge upswing in search, social, and referral traffic. Their site had seen some good growth in the previous months but nothing quite as drastic as this! From June to July organic traffic increased by 122%, social traffic increased 134%, and referral traffic increased 114%. These are not just normal upticks, these are truly fantastic jumps! I was ecstatic to see such huge growth but I wanted to see what exactly had caused such spurts. Turns out—our client’s jump CLICK HERE TO READ MORE...

The Wrong Reasons to Redesign Your Website

Writing by Nick Stamoulis in Internet Marketing


The Wrong Reasons to Redesign Your Website

Website owners are faced with many decisions as their website grows and their company and or industry undergoes changes both online and offline. One of the most important decisions to make is whether or not it is time for a website redesign. It’s important that your website looks current and is user friendly, but a website redesign is a complex process and the decision shouldn’t be taken lightly. Whenever a client asks us whether they should redesign their site, the first thing we ask is why they are thinking about a redesign. Two of the most CLICK HERE TO READ MORE...

What Kind of Active Link Building Is Left?

Writing by Nick Stamoulis in Link Building


What Kind of Active Link Building Is Left?

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build a blog from the ground up, connect with a loyal audience, and start earning those natural citations. Most sites needs to actively build links as well. And while there are plenty of links you should NOT build, what kind of links are still okay? Here are 3 active link building activities still available CLICK HERE TO READ MORE...

Trade Shows As a Source of B2B SEO Content

Writing by Nick Stamoulis in B2B SEO Marketing


Trade Shows As a Source of B2B SEO Content

Perhaps the most difficult part of delivering B2B SEO content on a regular basis isn’t the actual writing itself, it’s mostly deciding what to write about. B2B SEO clients often over think the content marketing component of SEO. What it really comes down to is simply creating content that your target audience members will find beneficial and that can be edited to include specific SEO elements, including targeted keywords. What we often tell our B2B SEO clients is to think about everything that happens within the business and break it out into topics to write about. CLICK HERE TO READ MORE...

3 Ways to Find Your Latest Inbound Links

Writing by Shawna Wright in SEO


3 Ways to Find New Inbound Links in Your Backlink Profile

Google has made it very clear that sites should focus more on “earning” natural links through great content marketing and an active social media presence. However, you can’t control who links to you and sometimes those earned inbound links are ones you wish weren’t pointing towards your website! Here are three tools you can use to keep an eye on your inbound links and backlink profile. That way, if anything pops up that could be trouble you know about it well before it causes any problems. Google Webmaster Tools In Google Webmaster Tools you can see all the links that Google has CLICK HERE TO READ MORE...

Target Mid Range Keywords at the Start of a B2B SEO Campaign

Writing by Nick Stamoulis in B2B SEO Marketing


Target Mid Range Keywords at the Start of a B2B SEO Campaign

If you are just getting started with a B2B SEO campaign or have added additional pages to your site that need to be optimized, it’s necessary to conduct keyword research. Using the Google Keyword Planner tool, you can type in the keywords that you would like to target and it will provide you with a list of additional related keywords and their corresponding average monthly search information (determined based on the location criteria that you set) and the level of competition (High, Medium, Low). When we are conducting keyword research on behalf of a client and present our CLICK HERE TO READ MORE...

Interview with Christian Arno of Lingo24

Writing by Nick Stamoulis in Expert Interviews


Christian Arno

Recently I had the chance to interview Christian Arno, the founder of translation services provider Lingo24. Christian started Lingo24 when he was just 22 in 2001. He won the Shell LiveWIRE ‘Young Entrepreneur of the Year’ award in 2003. In  2009 he as a finalist in the ‘Entrepreneur of the Year’ category at the 2009 National Business Awards for Scotland. Question: What should a global brand do if some of their most important keywords don’t translate? Answer from Christian Arno: A direct translation of your keywords into another language isn’t always the best option. That’s because it doesn’t take into CLICK HERE TO READ MORE...

Penguin 5.0, aka 2.1, Is Live

Writing by Shawna Wright in Search Engines


Penguin 5.0, aka 2.1, Is Live

On Friday, October 4th Matt Cutts tweeted that Penguin 2.1 launched, affecting about 1% of search queries. For the record, some SEOs are referring to Penguin 2.1 as Penguin 5.0 so know that they are talking about the same update. Why the naming confusion? As Danny Sullivan over at Search Engine Land explains; …when Penguin 4 arrived, Google really wanted to stress that it was using what it deemed to be a major, next-generation change in how Penguin works. So, Google called it Penguin 2, despite all the references to a Penguin 2 already being out there, despite the fact CLICK HERE TO READ MORE...

3 Reasons Your Organic Growth Has Flat Lined

Writing by Shawna Wright in SEO


3 Reasons Your Organic Growth Has Flat Lined

Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn’t mean Google recognizes them instantly), seeing nothing but a plateau is a hard pill to swallow, especially when you’ve been doing all the “right” things. Flat lining is better than trending downward, but obviously it’s not what you want to see. If you’ve noticed that your organic growth CLICK HERE TO READ MORE...

What You Must Have Before Pitching Guest Content

Writing by Nick Stamoulis in Content Marketing


What You Must Have Before Pitching Guest Content

An essential component of an SEO link building strategy today is content. Websites that are worth getting links from aren’t just going to link over to your site for no good reason. You’ll have to give something to get something (in this case, a link) in return. In many cases, specifically in the B2B sector, what a site is looking for is great content that is going to improve the quality of the site and help to achieve more traffic. If you do a little digging, there’s a good chance that you will be able to CLICK HERE TO READ MORE...

What’s New in SEO for October 7, 2013

Writing by Nick Stamoulis in Internet Marketing SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Fifteen Years On—and We’re Just Getting Started Google Search turns 15 this year - here are some new updates for the search engine including an expanded Knowledge Graph and improved mobile interface. WHAT'S NEW THIS WEEK WITH BING: Challenging the Challenge to the Bing It On Challenge Bing responds to recent claims about the Bing It On Challenge, as well as reminding us that Bing does not track data CLICK HERE TO READ MORE...

Keeping Your Social Profiles Under Control

Writing by Nick Stamoulis in Social Media


Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. Maybe you initially created a Twitter handle for the company, but also wanted to give your customer services team their own account; that’s two. Then your CEO wanted to get more active with social networking; now we’re up to 3. Now you’ve got the VP of Marketing who wants her own company Twitter profile (in addition CLICK HERE TO READ MORE...

The White Hat Approach to Targeting Multiple Cities

Writing by Nick Stamoulis in SEO


The White Hat Approach to Targeting Multiple Cities

As a local business, you are targeting potential customers in a specific area - but that might include cities and towns outside of the city in which you are physically located. So, how does this work from an SEO perspective? Even if you are located in City A, you might be very close to city B, so when someone searches for the service that you offer in city B you still want your website content to appear. It’s important to approach this carefully, in order to stay on the good side of the search engines. The CLICK HERE TO READ MORE...

Are You Dealing with a Partial Manual Action?

Writing by Shawna Wright in Search Engines


manual webspam actions

In early August, Google announced that they would be sending messages to site owners about manual actions being taken on the site. The messages will let site owner know if they have been affected by site-wide manual actions or just partial actions. In his example below, Matt Cutts shows how a partial manual action has been taken to a specific section of the website saying "the webmaster has a problem with other people leaving spam on mattcutts.com/forum/. By fixing this common issue, the webmaster can not only help restore his forum's rankings on Google, but also improve the CLICK HERE TO READ MORE...

3 Types of Posts to Share to Keep Your Blog Active

Writing by Nick Stamoulis in Content Marketing


3 Types of Posts to Share to Keep Your Blog Active

There are numerous benefits to operating a business blog. It’s an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be crawled and indexed and can eventually rank in the search engines for related keyword searches and keeps the site “fresh”, which is attractive to the search engines. It helps to fuel a social media strategy, as each blog post can be shared with social CLICK HERE TO READ MORE...

The New Hummingbird Search Algorithm from Google

Writing by Nick Stamoulis in Search Engines


Google announced their new search algorithm at the end of September, although they have reportedly been running the new algorithm for a month or so already. The new algorithm is called “hummingbird” and was so named because it was designed to be “precise and fast.” Danny Sullivan at Search Engine Land reported that this is probably the biggest change the algorithm has undergone since 2001 Unlike Panda and Penguin, which were updates to the existing algorithm, Hummingbird is a completely new algorithm. Hummingbird still uses Panda and Penguin, as well as other “old parts” from the previous search algorithm, CLICK HERE TO READ MORE...

Content is the Most Important Component of B2B SEO Today

Writing by Nick Stamoulis in B2B SEO Marketing


Content is the Most Important Component of B2B SEO Today

With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc. Here are 2 key CLICK HERE TO READ MORE...

SEO Won’t Guarantee Conversions

Writing by Nick Stamoulis in SEO


SEO Won’t Guarantee Conversions

The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms. If you are able to improve your search engine presence, you can generate more clicks over to your website, which should generate more conversions in the form of attaining contact information via a lead form, more calls to the phone number listed on the website, or a direct sale from the site if there is an ecommerce component. CLICK HERE TO READ MORE...

Interview with Digital & Social Media Marketing Expert Jasmine Sandler

Writing by Nick Stamoulis in Expert Interviews


Jasmine Sandler

Recently I had the chance to interview B2B digital marketing veteran Jasmine Sandler. She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City. Jasmine is a frequent speaker for The Association of Strategic Marketing, The Association of Ghostwriters, Search Engine Strategies, Small Business Technology, and New York Business Expo. She is also a contributing monthly writer for ClickZ.com, Search Engine Watch, The New York Enterprise Report, and LinkedIn Original Content. Question: A small business owner or one-man marketing team can very easily get overwhelmed by all their social media CLICK HERE TO READ MORE...

Will Social Signals Replace Traditional Links? The Experts Weigh In.

Writing by Shawna Wright in Link Building


Will Social Signals Replace Traditional Links? The Experts Weigh In.

A few weeks ago Google updated the Webmaster Guidelines to say that links in online press releases need to be A) nofollow and B)not use any keyword-rich anchor text. While not specifically outlined in the Guidelines, Google’s John Mueller recommended that links in guest blog posts also be nofollow as those links are not editorial and “natural.” And now Matt Cutts has come out to say that widgets and infographics should also be nofollow. It’s starting to look like any content you produce offsite should include only nofollow links and natural anchor text. And if that’s the case CLICK HERE TO READ MORE...