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SEO is Earned Media

Writing by Nick Stamoulis in SEO


When you think of “media” you tend to think about TV, radio, and newspapers (do people still read those?). However, the media really refers to any outlet where you can get attention by the masses and the Internet is one of those outlets. There are two types of media: paid and earned. Paid media is advertising. Earned media is any attention or publicity achieved from other promotional efforts other than advertising. In terms of search engine marketing, pay per click advertising is paid media and search engine optimization is earned media. SEO is considered to be earned media because you can’t buy your organic search ranking. That’s why it’s called “organic” after all. The results appear organically. The search engines match the best fitting website to the keyword search queries based on their own internal algorithms. No money is exchanged between the parties. When it comes to earned media, and SEO CLICK HERE TO READ MORE...

Interview with Lisa Raehsler of Big Click Co.

Writing by Nick Stamoulis in Expert Interviews


Lisa Raehsler

Recently I had the chance to interview Lisa Raehsler, the founder and principal strategist at Big Click Co. , an online advertising company and Google AdWords Certified Partner. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and e-commerce strategies at the enterprise level. She has written for both ClickZ and Search Engine Watch about paid search. Lisa is a Google AdWords Certified Partner. Question: What should a site owner do to increase their AdWords quality score? Answer from Lisa Raehsler: The Quality Score in Adwords looks at rating an CLICK HERE TO READ MORE...

Short or Long Form Content for SEO?

Writing by Nick Stamoulis in Content Marketing


Content

One of the things that we find ourselves saying to clients over and over is that they need to be creating a steady stream of content on an ongoing basis if they want to see their SEO efforts succeed. Optimizing a site and building some great inbound links might result in a small improvement over time, but it’s the content piece that is going to give it that necessary boost. That’s because the search engines favor sites that provide target audience members (and not just the search spiders) with the information that they are looking for. Quality content = brand CLICK HERE TO READ MORE...

The New Rules of Link Building

Writing by Nick Stamoulis in Link Building


As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It’s not that link building is dead or pointless, but rather that many of the old ways no longer work. That’s one of the things I love most about SEO; it’s constantly evolving and pushing website owners and marketers to really focus on the quality of their SEO campaign, not just the quantity of links. The time of “easy win” links is rapidly ending and a new way to go about link building has arrived. Here are CLICK HERE TO READ MORE...

When Will SEO Equal Sales?

Writing by Nick Stamoulis in SEO


Sales

The primary purpose of any marketing campaign is to improve awareness of a company, product, or service, in order to generate more sales. There are many different types of marketing tactics that can be implemented. Some marketing tactics work to generate business in the short term, like advertisements, promotions, or direct mail marketing while others, like SEO, work to generate business over the long term. SEO is an inbound marketing tactic, which means that it works to put your business in a place where consumers can find you when they want what you have to offer, instead of pushing your CLICK HERE TO READ MORE...

The Organic Power of One Blog Post

Writing by Shawna Wright in Content Marketing


The Organic Power of One Blog Post

Back in July when I was pulling organic traffic reports for one of our full-service SEO clients I noticed there was a huge upswing in search, social, and referral traffic. Their site had seen some good growth in the previous months but nothing quite as drastic as this! From June to July organic traffic increased by 122%, social traffic increased 134%, and referral traffic increased 114%. These are not just normal upticks, these are truly fantastic jumps! I was ecstatic to see such huge growth but I wanted to see what exactly had caused such spurts. Turns out—our client’s jump CLICK HERE TO READ MORE...

The Wrong Reasons to Redesign Your Website

Writing by Nick Stamoulis in Internet Marketing


Website owners are faced with many decisions as their website grows and their company and or industry undergoes changes both online and offline. One of the most important decisions to make is whether or not it is time for a website redesign. It’s important that your website looks current and is user friendly, but a website redesign is a complex process and the decision shouldn’t be taken lightly. Whenever a client asks us whether they should redesign their site, the first thing we ask is why they are thinking about a redesign. Two of the most CLICK HERE TO READ MORE...

What Kind of Active Link Building Is Left?

Writing by Nick Stamoulis in Link Building


Link Building

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build a blog from the ground up, connect with a loyal audience, and start earning those natural citations. Most sites needs to actively build links as well. And while there are plenty of links you should NOT build, what kind of links are still okay? Here are 3 active link building activities still available CLICK HERE TO READ MORE...

Trade Shows As a Source of B2B SEO Content

Writing by Nick Stamoulis in B2B SEO Marketing


Perhaps the most difficult part of delivering B2B SEO content on a regular basis isn’t the actual writing itself, it’s mostly deciding what to write about. B2B SEO clients often over think the content marketing component of SEO. What it really comes down to is simply creating content that your target audience members will find beneficial and that can be edited to include specific SEO elements, including targeted keywords. What we often tell our B2B SEO clients is to think about everything that happens within the business and break it out into topics to write about. CLICK HERE TO READ MORE...

3 Ways to Find Your Latest Inbound Links

Writing by Shawna Wright in SEO


3 Ways to Find New Inbound Links in Your Backlink Profile

Google has made it very clear that sites should focus more on “earning” natural links through great content marketing and an active social media presence. However, you can’t control who links to you and sometimes those earned inbound links are ones you wish weren’t pointing towards your website! Here are three tools you can use to keep an eye on your inbound links and backlink profile. That way, if anything pops up that could be trouble you know about it well before it causes any problems. Google Webmaster Tools In Google Webmaster Tools you can see all the links that Google has CLICK HERE TO READ MORE...

Target Mid Range Keywords at the Start of a B2B SEO Campaign

Writing by Nick Stamoulis in B2B SEO Marketing


Keywords

If you are just getting started with a B2B SEO campaign or have added additional pages to your site that need to be optimized, it’s necessary to conduct keyword research. Using the Google Keyword Planner tool, you can type in the keywords that you would like to target and it will provide you with a list of additional related keywords and their corresponding average monthly search information (determined based on the location criteria that you set) and the level of competition (High, Medium, Low). When we are conducting keyword research on behalf of a client and present our findings, we CLICK HERE TO READ MORE...

Interview with Christian Arno of Lingo24

Writing by Nick Stamoulis in Expert Interviews


Christian Arno

Recently I had the chance to interview Christian Arno, the founder of translation services provider Lingo24. Christian started Lingo24 when he was just 22 in 2001. He won the Shell LiveWIRE ‘Young Entrepreneur of the Year’ award in 2003. In  2009 he as a finalist in the ‘Entrepreneur of the Year’ category at the 2009 National Business Awards for Scotland. Question: What should a global brand do if some of their most important keywords don’t translate? Answer from Christian Arno: A direct translation of your keywords into another language isn’t always the best option. That’s because it doesn’t take into CLICK HERE TO READ MORE...

Penguin 5.0, aka 2.1, Is Live

Writing by Shawna Wright in Search Engines


Penguin 5.0, aka 2.1, Is Live

On Friday, October 4th Matt Cutts tweeted that Penguin 2.1 launched, affecting about 1% of search queries. For the record, some SEOs are referring to Penguin 2.1 as Penguin 5.0 so know that they are talking about the same update. Why the naming confusion? As Danny Sullivan over at Search Engine Land explains; …when Penguin 4 arrived, Google really wanted to stress that it was using what it deemed to be a major, next-generation change in how Penguin works. So, Google called it Penguin 2, despite all the references to a Penguin 2 already being out there, despite the fact CLICK HERE TO READ MORE...

3 Reasons Your Organic Growth Has Flat Lined

Writing by Shawna Wright in SEO


Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn’t mean Google recognizes them instantly), seeing nothing but a plateau is a hard pill to swallow, especially when you’ve been doing all the “right” things. Flat lining is better than trending downward, but obviously it’s not what you want to see. If you’ve noticed that your organic growth CLICK HERE TO READ MORE...

What You Must Have Before Pitching Guest Content

Writing by Nick Stamoulis in Content Marketing


An essential component of an SEO link building strategy today is content. Websites that are worth getting links from aren’t just going to link over to your site for no good reason. You’ll have to give something to get something (in this case, a link) in return. In many cases, specifically in the B2B sector, what a site is looking for is great content that is going to improve the quality of the site and help to achieve more traffic. If you do a little digging, there’s a good chance that you will be able to CLICK HERE TO READ MORE...

Keeping Your Social Profiles Under Control

Writing by Nick Stamoulis in Social Media


Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. Maybe you initially created a Twitter handle for the company, but also wanted to give your customer services team their own account; that’s two. Then your CEO wanted to get more active with social networking; now we’re up to 3. Now you’ve got the VP of Marketing who wants her own company Twitter profile (in addition CLICK HERE TO READ MORE...

The White Hat Approach to Targeting Multiple Cities

Writing by Nick Stamoulis in SEO


As a local business, you are targeting potential customers in a specific area - but that might include cities and towns outside of the city in which you are physically located. So, how does this work from an SEO perspective? Even if you are located in City A, you might be very close to city B, so when someone searches for the service that you offer in city B you still want your website content to appear. It’s important to approach this carefully, in order to stay on the good side of the search engines. The CLICK HERE TO READ MORE...

Are You Dealing with a Partial Manual Action?

Writing by Shawna Wright in Search Engines


manual webspam actions

In early August, Google announced that they would be sending messages to site owners about manual actions being taken on the site. The messages will let site owner know if they have been affected by site-wide manual actions or just partial actions. In his example below, Matt Cutts shows how a partial manual action has been taken to a specific section of the website saying "the webmaster has a problem with other people leaving spam on mattcutts.com/forum/. By fixing this common issue, the webmaster can not only help restore his forum's rankings on Google, but also improve the CLICK HERE TO READ MORE...

3 Types of Posts to Share to Keep Your Blog Active

Writing by Nick Stamoulis in Content Marketing


Blog Active

There are numerous benefits to operating a business blog. It’s an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be crawled and indexed and can eventually rank in the search engines for related keyword searches and keeps the site “fresh”, which is attractive to the search engines. It helps to fuel a social media strategy, as each blog post can be shared with social followers. Of course all of CLICK HERE TO READ MORE...

The New Hummingbird Search Algorithm from Google

Writing by Nick Stamoulis in Search Engines


Google announced their new search algorithm at the end of September, although they have reportedly been running the new algorithm for a month or so already. The new algorithm is called “hummingbird” and was so named because it was designed to be “precise and fast.” Danny Sullivan at Search Engine Land reported that this is probably the biggest change the algorithm has undergone since 2001 Unlike Panda and Penguin, which were updates to the existing algorithm, Hummingbird is a completely new algorithm. Hummingbird still uses Panda and Penguin, as well as other “old parts” from the previous search algorithm, CLICK HERE TO READ MORE...

Content is the Most Important Component of B2B SEO Today

Writing by Nick Stamoulis in B2B SEO Marketing


With all of the SEO rules changing as often as they do, and SEO tactics that were once beneficial now on the “bad” list, website owners that want to improve their search engine presence are now left wondering, “what can we do?” What we always tell our clients is that the most important thing that they can do to help improve their B2B SEO efforts is to produce quality content on a regular basis. This can be in the form of blog posts, guest blog posts, articles, white papers, press releases, webinars, etc. Here are 2 key CLICK HERE TO READ MORE...

SEO Won’t Guarantee Conversions

Writing by Nick Stamoulis in SEO


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The purpose of a search engine optimization campaign is to conduct activities that will capture the attention of the search engine spiders, and in turn get your website content to rank prominently in the search engines for related keyword search terms. If you are able to improve your search engine presence, you can generate more clicks over to your website, which should generate more conversions in the form of attaining contact information via a lead form, more calls to the phone number listed on the website, or a direct sale from the site if there is an ecommerce component. Yet, CLICK HERE TO READ MORE...

Interview with Digital & Social Media Marketing Expert Jasmine Sandler

Writing by Nick Stamoulis in Expert Interviews


Jasmine Sandler

Recently I had the chance to interview B2B digital marketing veteran Jasmine Sandler. She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City. Jasmine is a frequent speaker for The Association of Strategic Marketing, The Association of Ghostwriters, Search Engine Strategies, Small Business Technology, and New York Business Expo. She is also a contributing monthly writer for ClickZ.com, Search Engine Watch, The New York Enterprise Report, and LinkedIn Original Content. Question: A small business owner or one-man marketing team can very easily get overwhelmed by all their social media CLICK HERE TO READ MORE...

Will Social Signals Replace Traditional Links? The Experts Weigh In.

Writing by Shawna Wright in Link Building


A few weeks ago Google updated the Webmaster Guidelines to say that links in online press releases need to be A) nofollow and B)not use any keyword-rich anchor text. While not specifically outlined in the Guidelines, Google’s John Mueller recommended that links in guest blog posts also be nofollow as those links are not editorial and “natural.” And now Matt Cutts has come out to say that widgets and infographics should also be nofollow. It’s starting to look like any content you produce offsite should include only nofollow links and natural anchor text. And if that’s the case CLICK HERE TO READ MORE...

Nofollow Links Will Generate Traffic

Writing by Nick Stamoulis in Link Building


Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms. From an SEO standpoint, there are two types of inbound links: followed links and nofollowed links. The designation between the two types of links is the “nofollow” tag that is present with nofollowed links. It’s a code that is only seen in the back end, so CLICK HERE TO READ MORE...

Grow Your Online Authority with Real-Time Social Interactions

Writing by Nick Stamoulis in Social Media


I’ll admit that I am one of the many business owners out there who like to think that there are more than 24 hours in a day. I always hope I can get more done in a day than I really end up pushing through and unfortunately one of the easiest things to shuffle around to the back burner is social interactions. Thanks to social media management tools like HootSuite it’s incredibly easy to schedule out updates days, weeks, or even months in advance. While this is a huge relief for me because I know that something will be going CLICK HERE TO READ MORE...

Cutting Corners in an SEO Strategy Will Backfire

Writing by Nick Stamoulis in SEO


Business owners want to see the quickest possible return on their marketing investment. However, many marketing strategies are built for the long term- to build up brand recognition over time. A sale or promotion might yield results within a given timeframe, but a search engine optimization campaign doesn’t work like that. A white hat SEO campaign is a slow moving process and it takes time to see progression. Even though website owners can be told this again and again, they are still convinced that there must be ways to cut corners to speed up the process. CLICK HERE TO READ MORE...

Four Steps to Effective Communication for Professional Practices

Writing by Nick Stamoulis in Content Marketing


This is a guest post by Steve Klinghoffer of WPI Communications, Inc. Communicating your message is essential to help current and potential clients understand why your professional practice is the best choice among your competitors. Learning to communicate in the most effective ways possible—from public speaking to networking to newsletter marketing—can yield rich rewards over time. Here are four ways to become a better communicator: 1. Develop a clear and consistent message. Consider the kind of message you hope to convey, and then take time to write and refine that message until it has a razor-sharp focus specifically CLICK HERE TO READ MORE...

The 3 New Rules of SEO

Writing by Shawna Wright in SEO


SEO is a very interesting industry to work in because the game is constantly evolving. The tactics we rely on heavily today could very easily be useless, or even counterproductive, three months from now. This doesn’t mean that SEO is dead or dying, only that it is changing to keep up with the times. Google is in a war against spam and, whether we like it or not, they get to make the rules of SEO. As the biggest search engine around many sites rely on organic search traffic from Google to keep their business open. If you want to CLICK HERE TO READ MORE...

The Benefits of Evergreen Blog Posts

Writing by Nick Stamoulis in Content Marketing


Evergreen Content

Whenever clients ask what kind of content they should be writing to share in their blog, we always recommend that the content be evergreen, meaning that it will be just as relevant in the future as it is now. This is something that website owners sometimes struggle with. It’s much easier to write news type posts about things that are going on in the industry right at that moment. However, that post has an expiration date on it regarding how long it will be useful. Evergreen content, on the other hand, doesn’t have that expiration date which means that it CLICK HERE TO READ MORE...

“Not Provided” Google Analytics Data Could Reach 100%

Writing by Nick Stamoulis in Search Engines


“Not Provided” Data Could Reach 100%

Back in 2011 Google announced they would be hiding the organic keywords secure searchers (those logged into their Google account) used in order to find a website from the Google Analytics data.  This was only supposed to apply to roughly 10% of the search data so site owners could still trust the information they were learning from Google Analytics to direct their SEO campaigns. However, it became readily apparent that 10% was nothing more than a dream and in the following months sites began to see “not provided” data grow to 40+% depending on their niche. Site owners CLICK HERE TO READ MORE...

Why SEO Success Won’t Happen Overnight

Writing by Nick Stamoulis in SEO


If you’re looking for a marketing solution that is going to generate a quick response and result in an uptick in sales, leads, conversions, etc. in the short term- SEO isn’t it. What’s frustrating to most website owners about SEO is that it is a necessary evil. It’s necessary because people are looking for the products and services that you offer in the search engines. It’s evil because it can take quite awhile to get your website to appear prominently for related search terms. The higher ups want to see ROI for marketing activities as quickly CLICK HERE TO READ MORE...

Interview with Monica Wright, Director of Audience Engagement for Search Engine Land

Writing by Nick Stamoulis in Expert Interviews


Monica Wright

Recently I had the chance to interview Monica Wright, the Director of Audience Engagement for Search Engine Land and Marketing Land. Monica is a veteran online marketer with over 15 years of media and content marketing experience, building audiences and visibility using search, social marketing and diagnostic SEO. She is also a regular speaker at industry events such as SMX, SMX Advanced, PubCon and Social Media Breakfast Maine. Question: What are your primary responsibilities as the Director of Audience Engagement for Marketing Land and Search Engine Land? Answer from Monica Wright: It’s a new position – my job is to ensure CLICK HERE TO READ MORE...

What Lazy SEO Looks Like

Writing by Nick Stamoulis in SEO


There are many SEO industry professionals and it’s likely that nobody takes exactly the same approach to an SEO campaign. However, if your business website is in the market to hire an in house SEO professional, an SEO consultant, or an SEO firm the one thing that you want to make sure of is that they aren’t going to take the lazy SEO approach. Lazy SEO isn’t going to generate the types of results that management is going to want to see. A proper SEO campaign can take months to see results, so a lazy SEO campaign is certainly going CLICK HERE TO READ MORE...

Recognizing the Small B2B SEO Successes

Writing by Nick Stamoulis in B2B SEO Marketing


Depending on what B2B niche your company operates in there might be a ceiling when it comes to how much new organic traffic you can pull to your site for certain keywords. For instance, “live chat software” has a monthly search volume of 5,400. If your website is already pulling in 3,500 visitors a month for that particular keyword there isn’t nearly as much room to grow as compared to a site that only gets 350 visitors a month for that single keyword. Your organic growth for that one keyword may never look like a powerful surge but that doesn’t CLICK HERE TO READ MORE...