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SEO is Earned Media

Writing by Nick Stamoulis in SEO


SEO is Earned Media

When you think of “media” you tend to think about TV, radio, and newspapers (do people still read those?). However, the media really refers to any outlet where you can get attention by the masses and the Internet is one of those outlets. There are two types of media: paid and earned. Paid media is advertising. Earned media is any attention or publicity achieved from other promotional efforts other than advertising. In terms of search engine marketing, pay per click advertising is paid media and search engine optimization is earned media. SEO is considered to be earned media because you can’t buy your organic search ranking. That’s why it’s called “organic” after all. The results appear organically. The search engines match the best fitting website to the keyword search queries based on their own internal algorithms. No money is exchanged between the parties. When it comes to earned media, and SEO CLICK HERE TO READ MORE...

Interview with Lisa Raehsler of Big Click Co.

Writing by Nick Stamoulis in Expert Interviews


Lisa Raehsler

Recently I had the chance to interview Lisa Raehsler, the founder and principal strategist at Big Click Co. , an online advertising company and Google AdWords Certified Partner. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and e-commerce strategies at the enterprise level. She has written for both ClickZ and Search Engine Watch about paid search. Lisa is a Google AdWords Certified Partner. Question: What should a site owner do to increase their AdWords quality score? Answer from Lisa Raehsler: The Quality Score in Adwords looks at rating an CLICK HERE TO READ MORE...

Short or Long Form Content for SEO?

Writing by Nick Stamoulis in Content Marketing


Short or Long Form Content for SEO?

One of the things that we find ourselves saying to clients over and over is that they need to be creating a steady stream of content on an ongoing basis if they want to see their SEO efforts succeed. Optimizing a site and building some great inbound links might result in a small improvement over time, but it’s the content piece that is going to give it that necessary boost. That’s because the search engines favor sites that provide target audience members (and not just the search spiders) with the information that they are looking for. Quality CLICK HERE TO READ MORE...

The New Rules of Link Building

Writing by Nick Stamoulis in Link Building


The New Rules of Link Building

As the battle between Google and the spammers rages on, the range of acceptable, white hat link building activities is getting smaller and smaller. It’s not that link building is dead or pointless, but rather that many of the old ways no longer work. That’s one of the things I love most about SEO; it’s constantly evolving and pushing website owners and marketers to really focus on the quality of their SEO campaign, not just the quantity of links. The time of “easy win” links is rapidly ending and a new way to go about link building has arrived. Here are CLICK HERE TO READ MORE...

When Will SEO Equal Sales?

Writing by Nick Stamoulis in SEO


When Will SEO Equal Sales?

The primary purpose of any marketing campaign is to improve awareness of a company, product, or service, in order to generate more sales. There are many different types of marketing tactics that can be implemented. Some marketing tactics work to generate business in the short term, like advertisements, promotions, or direct mail marketing while others, like SEO, work to generate business over the long term. SEO is an inbound marketing tactic, which means that it works to put your business in a place where consumers can find you when they want what you have to offer, instead CLICK HERE TO READ MORE...

What’s New in SEO for October 14, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The Web is Working for Part-Time Businesses A recent report shows that the internet enabled part-time businesses to employ over 6 million people and contribute $141 billion to the US GDP. WHAT'S NEW THIS WEEK WITH BING: Bing Tests Streamlined Approach to Redeeming Deals Bing Offers provides access to more than 200,000 unique offers in over 14,000 cities and towns across the country. WHAT'S NEW THIS WEEK WITH YAHOO!: CLICK HERE TO READ MORE...

The Organic Power of One Blog Post

Writing by Shawna Wright in Content Marketing


The Organic Power of One Blog Post

Back in July when I was pulling organic traffic reports for one of our full-service SEO clients I noticed there was a huge upswing in search, social, and referral traffic. Their site had seen some good growth in the previous months but nothing quite as drastic as this! From June to July organic traffic increased by 122%, social traffic increased 134%, and referral traffic increased 114%. These are not just normal upticks, these are truly fantastic jumps! I was ecstatic to see such huge growth but I wanted to see what exactly had caused such spurts. Turns out—our client’s jump CLICK HERE TO READ MORE...

The Wrong Reasons to Redesign Your Website

Writing by Nick Stamoulis in Internet Marketing


The Wrong Reasons to Redesign Your Website

Website owners are faced with many decisions as their website grows and their company and or industry undergoes changes both online and offline. One of the most important decisions to make is whether or not it is time for a website redesign. It’s important that your website looks current and is user friendly, but a website redesign is a complex process and the decision shouldn’t be taken lightly. Whenever a client asks us whether they should redesign their site, the first thing we ask is why they are thinking about a redesign. Two of the most CLICK HERE TO READ MORE...

What Kind of Active Link Building Is Left?

Writing by Nick Stamoulis in Link Building


What Kind of Active Link Building Is Left?

With the changes to the Google Webmaster Guidelines regarding links in press releases and guest blog posts, the number of active link building opportunities available is shrinking. And while great content can earn links naturally overtime most sites can’t afford to wait the year+ it takes to build a blog from the ground up, connect with a loyal audience, and start earning those natural citations. Most sites needs to actively build links as well. And while there are plenty of links you should NOT build, what kind of links are still okay? Here are 3 active link building activities still available CLICK HERE TO READ MORE...

Trade Shows As a Source of B2B SEO Content

Writing by Nick Stamoulis in B2B SEO Marketing


Trade Shows As a Source of B2B SEO Content

Perhaps the most difficult part of delivering B2B SEO content on a regular basis isn’t the actual writing itself, it’s mostly deciding what to write about. B2B SEO clients often over think the content marketing component of SEO. What it really comes down to is simply creating content that your target audience members will find beneficial and that can be edited to include specific SEO elements, including targeted keywords. What we often tell our B2B SEO clients is to think about everything that happens within the business and break it out into topics to write about. CLICK HERE TO READ MORE...

3 Ways to Find Your Latest Inbound Links

Writing by Shawna Wright in SEO


3 Ways to Find New Inbound Links in Your Backlink Profile

Google has made it very clear that sites should focus more on “earning” natural links through great content marketing and an active social media presence. However, you can’t control who links to you and sometimes those earned inbound links are ones you wish weren’t pointing towards your website! Here are three tools you can use to keep an eye on your inbound links and backlink profile. That way, if anything pops up that could be trouble you know about it well before it causes any problems. Google Webmaster Tools In Google Webmaster Tools you can see all the links that Google has CLICK HERE TO READ MORE...

Target Mid Range Keywords at the Start of a B2B SEO Campaign

Writing by Nick Stamoulis in B2B SEO Marketing


Target Mid Range Keywords at the Start of a B2B SEO Campaign

If you are just getting started with a B2B SEO campaign or have added additional pages to your site that need to be optimized, it’s necessary to conduct keyword research. Using the Google Keyword Planner tool, you can type in the keywords that you would like to target and it will provide you with a list of additional related keywords and their corresponding average monthly search information (determined based on the location criteria that you set) and the level of competition (High, Medium, Low). When we are conducting keyword research on behalf of a client and present our CLICK HERE TO READ MORE...

Interview with Christian Arno of Lingo24

Writing by Nick Stamoulis in Expert Interviews


Christian Arno

Recently I had the chance to interview Christian Arno, the founder of translation services provider Lingo24. Christian started Lingo24 when he was just 22 in 2001. He won the Shell LiveWIRE ‘Young Entrepreneur of the Year’ award in 2003. In  2009 he as a finalist in the ‘Entrepreneur of the Year’ category at the 2009 National Business Awards for Scotland. Question: What should a global brand do if some of their most important keywords don’t translate? Answer from Christian Arno: A direct translation of your keywords into another language isn’t always the best option. That’s because it doesn’t take into CLICK HERE TO READ MORE...

Penguin 5.0, aka 2.1, Is Live

Writing by Shawna Wright in Search Engines


Penguin 5.0, aka 2.1, Is Live

On Friday, October 4th Matt Cutts tweeted that Penguin 2.1 launched, affecting about 1% of search queries. For the record, some SEOs are referring to Penguin 2.1 as Penguin 5.0 so know that they are talking about the same update. Why the naming confusion? As Danny Sullivan over at Search Engine Land explains; …when Penguin 4 arrived, Google really wanted to stress that it was using what it deemed to be a major, next-generation change in how Penguin works. So, Google called it Penguin 2, despite all the references to a Penguin 2 already being out there, despite the fact CLICK HERE TO READ MORE...

3 Reasons Your Organic Growth Has Flat Lined

Writing by Shawna Wright in SEO


3 Reasons Your Organic Growth Has Flat Lined

Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn’t mean Google recognizes them instantly), seeing nothing but a plateau is a hard pill to swallow, especially when you’ve been doing all the “right” things. Flat lining is better than trending downward, but obviously it’s not what you want to see. If you’ve noticed that your organic growth CLICK HERE TO READ MORE...

What You Must Have Before Pitching Guest Content

Writing by Nick Stamoulis in Content Marketing


What You Must Have Before Pitching Guest Content

An essential component of an SEO link building strategy today is content. Websites that are worth getting links from aren’t just going to link over to your site for no good reason. You’ll have to give something to get something (in this case, a link) in return. In many cases, specifically in the B2B sector, what a site is looking for is great content that is going to improve the quality of the site and help to achieve more traffic. If you do a little digging, there’s a good chance that you will be able to CLICK HERE TO READ MORE...

What’s New in SEO for October 7, 2013

Writing by Nick Stamoulis in Internet Marketing SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Fifteen Years On—and We’re Just Getting Started Google Search turns 15 this year - here are some new updates for the search engine including an expanded Knowledge Graph and improved mobile interface. WHAT'S NEW THIS WEEK WITH BING: Challenging the Challenge to the Bing It On Challenge Bing responds to recent claims about the Bing It On Challenge, as well as reminding us that Bing does not track data CLICK HERE TO READ MORE...

Keeping Your Social Profiles Under Control

Writing by Nick Stamoulis in Social Media


Facebook, Twitter, Vine, Instagram, LinkedIn, Google+, Pinterest, StumbleUpon…and those are only some of the biggest social networking sites out there! If you’re like many of us, chances are you’ve got a couple dozen social profiles floating around, spread across a dozen more social sites. Maybe you initially created a Twitter handle for the company, but also wanted to give your customer services team their own account; that’s two. Then your CEO wanted to get more active with social networking; now we’re up to 3. Now you’ve got the VP of Marketing who wants her own company Twitter profile (in addition CLICK HERE TO READ MORE...

The White Hat Approach to Targeting Multiple Cities

Writing by Nick Stamoulis in SEO


The White Hat Approach to Targeting Multiple Cities

As a local business, you are targeting potential customers in a specific area - but that might include cities and towns outside of the city in which you are physically located. So, how does this work from an SEO perspective? Even if you are located in City A, you might be very close to city B, so when someone searches for the service that you offer in city B you still want your website content to appear. It’s important to approach this carefully, in order to stay on the good side of the search engines. The CLICK HERE TO READ MORE...

Are You Dealing with a Partial Manual Action?

Writing by Shawna Wright in Search Engines


manual webspam actions

In early August, Google announced that they would be sending messages to site owners about manual actions being taken on the site. The messages will let site owner know if they have been affected by site-wide manual actions or just partial actions. In his example below, Matt Cutts shows how a partial manual action has been taken to a specific section of the website saying "the webmaster has a problem with other people leaving spam on mattcutts.com/forum/. By fixing this common issue, the webmaster can not only help restore his forum's rankings on Google, but also improve the CLICK HERE TO READ MORE...

3 Types of Posts to Share to Keep Your Blog Active

Writing by Nick Stamoulis in Content Marketing


3 Types of Posts to Share to Keep Your Blog Active

There are numerous benefits to operating a business blog. It’s an avenue to share your expertise with target audience members and be viewed as a trusted source of information. It helps SEO efforts by adding an additional page of content to the site each time a blog post is published that can be crawled and indexed and can eventually rank in the search engines for related keyword searches and keeps the site “fresh”, which is attractive to the search engines. It helps to fuel a social media strategy, as each blog post can be shared with social CLICK HERE TO READ MORE...