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Latest Posts

5 Things to Do When Curating Content for Social Media

Written by Danielle Bachini

Online marketing is about content. Specifically in the B2B sector, content is what gains brand visibility and generates leads. Every company should be creating content, publishing it on the company blog, and sharing it in social media. Of course, creating quality content is no easy task. It requ...

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SEO Is Long Term…So Are You Willing to Wait?

Written by Brick Marketing

Just the other day I was talking with a client whose site was hit by a penalty after they made drastic changes to the content on their homepage. They recently (within the last two weeks) reverted back to the old content in hopes that would undo the penalty. Just the other day they emailed me, asking...

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What Makes Content “Share Worthy”?

Written by Nick Stamoulis

Content creation doesn’t come easy. It takes a lot of time, effort, and resources to create quality content. If you’re investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will “go viral”. Let’s be honest here, of ...

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3 Ways to Be a Better Business Blogger

Written by Brick Marketing

There is no denying that business blogging is a huge part of being a successful online brand. The content you produce not only helps you grow your organic presence, but it also builds your brand's reputation, helps your site earn links naturally, feeds your social media presence, and more. But being...

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3 Ways to Get More Twitter Followers

Written by Nick Stamoulis

Twitter can be used to gain visibility and as a lead generation tool for businesses. Sure, Twitter has lots of noise to compete with, but that just means that a Twitter strategy requires some time and effort. Simply obtaining a Twitter handle, uploading an image of your logo, adding a brief descript...

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Make Time for Social Media

Written by Danielle Bachini

When discussing the important role that social media activity plays in SEO, we often hear the grumbles from our small business clients. “But we just don’t have the time to do social media”, they say. Well, we’re here to tell you that you need to start making time. Social media can be many...

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Another One Bites the Dust as Google Kills Authorship

Written by Brick Marketing

John Mueller, Webmaster Trends Analyst at Google, announced last week that Google will be discontinuing its support for authorship in search results. Back in June, author photos were dropped from search results, supposedly to help reduce clutter and create a "better mobile experience and a more cons...

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What You Must Do to See SEO Results

Written by Danielle Bachini

If you want to be successful with SEO, it’s not the sort of thing that you can “half-you know what”. You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you beco...

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Reasons Why Your Content Isn’t Getting Shared

Written by Nick Stamoulis

There are many reasons to be creating content on behalf of your business. Content informs your target audience and establishes your business as a thought leader in the industry, which generates trust. This is the top goal of content, but another goal of content should be to get it shared. Conten...

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Feed Your Social Media Machine

Written by Danielle Bachini

Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repe...

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How Much Traffic is that Blog Really Worth?

Written by Brick Marketing

In July 2012 this client's blog pulled in 3,416 visitors. Two years later that number hit 14,892! That's more than a 400% increase in traffic to the blog over a two year period. How exactly did we grow traffic to the blog so substantially in such a relatively short amount of time? First off, ...

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Ways to Build Your Content Audience

Written by Nick Stamoulis

In a recent interview with Jeffrey Rohrs, VP of ExactTarget’s Marketing Insights Team, we asked him how a website owner can get their content the attention it deserves. His response: “Content marketers need to understand that publication does not equal distribution. “Build it and they wi...

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Who Is Linking to Your Website?

Written by Brick Marketing

It’s a post-Penguin world and for better or worse we need to be aware of who is linking to our sites. Google doesn’t care if you didn’t ask for that link and had no hand in building it; if it shows up in your link profile it’s your responsibility. As unfair as that may seem it’s the ne...

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How Long Should Blog Posts Be?

Written by Nick Stamoulis

Once we convince our clients that a blog hosted on their company website is an SEO “must have”, we usually get two questions. The first question, “How often should we publish blog posts?” The answer to that is as often as you can while maintaining high quality content. Regular posting means ...

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Think Like a PR Pro to Earn Links

Written by Danielle Bachini

The term link building will still be used in SEO circles, however the nature of link building has changed. It’s more about link earning as opposed to link building now. That’s because the best links that you can have pointing to your site are the ones that occur naturally. It’s not about a web...

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Can Social Media Really Help You Sell?

Written by Brick Marketing

It's important to remember that, for the most part, people don't turn to social media channels with the end-goal of pulling out their credit card. They go to Facebook and Twitter and Pinterest to share photos and updates, check-in with friends, post events, read news, and more. Social media is all a...

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Signs That You Have Unrealistic SEO Expectations

Written by Nick Stamoulis

It’s common for website owners to have a love/hate relationship with SEO. They love it because if done correctly, it means an increase in traffic from the search engines, which means more leads and more sales. They hate it because if done correctly, it takes a long time to see those results, which...

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Don’t Neglect Your SEO Responsibilities

Written by Danielle Bachini

If you want to drive traffic to your website from the search engines, SEO is a must. It should be viewed on the same level as every other necessary function that keeps a business operating. People turn to the Internet, specifically the search engines, when they are looking for products or services. ...

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Keyword Tips for SEO Newbies

Written by Nick Stamoulis

The search engine algorithms have become more complex, but what hasn’t changed is the importance of keywords. The search engines still look at the words on a page of content to determine what that page is about and what that page should rank for. At the highest level, all website owners should app...

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Do You Know What Your SEO Firm is Doing?

Written by Danielle Bachini

Now that SEO has been a prominent staple of a marketing program for quite some time, it’s a lot less common for us to get leads from companies that have never done any SEO in the past. Most business and website owners have at least dabbled in SEO in some way, either by doing it in house or hiring ...

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Can’t Google Just Not Count Those Bad Links?

Written by Brick Marketing

In the last few years Brick Marketing has helped several websites diagnose and work through their manual or algorithmic penalties. If you have never had to deal with a Google penalty consider yourself lucky! It's an absolutely miserable experience even when you do know exactly what went wrong. It's ...

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How Content Generates B2B Sales

Written by Nick Stamoulis

The B2B sales cycle doesn’t begin when a prospect fills out a lead form or calls the sales department. It begins when the prospect first learns about your brand and starts conducting research on their own. Very few people will blindly call a sales team. They want to know what they are dealing with...

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Find the Amount of Content That’s “Just Right”

Written by Nick Stamoulis

We’ve all heard the story of Goldilocks and the Three Bears. She sneaks into the house of three bears and tries their porridge, chairs, and beds only finding one of the three in each instance to be “just right”. The options that were “just wrong” were the extremes. The hot and cold porridg...

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Link Building is Effective If You Follow the Rules

Written by Danielle Bachini

To some, the term “link building” has become a dirty word (or phrase). That’s because link building was what resulted in search engine penalties that site owners may still be working to clean up. If link building is going to get you into trouble, why bother? Here’s why you should bother, ...

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Social Media Can Be A Great Source of Immediate Traffic

Written by Brick Marketing

It's important to understand that SEO is a long-term; building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get...

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Where to Look for Content Inspiration

Written by Nick Stamoulis

A necessary component of online marketing today is content. Marketers must be writing and publishing content on an ongoing basis. This content improves SEO efforts because it helps to generate natural links back to a website. Content also improves brand visibility across the web. Unfortunately, cont...

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The Reality of What SEO Success Looks Like

Written by Danielle Bachini

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sen...

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New B2B Social Followers Aren’t Ready to Buy

Written by Danielle Bachini

There are plenty of differences between B2C social media marketing and B2B social media marketing. One difference that B2B marketers need to keep in mind is the demographic of their social media followers. For B2Cs, social followers mostly consist of current customers- people that have been happy wi...

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How Is Your Audience Searching?

Written by Brick Marketing

One of the biggest mistakes a site owner or marketing manager can make when it comes to their SEO is assuming they know how their audience is searching. While you can certainly make a few educated guesses, you can't just blindly target various keywords and search queries if you don't have the data t...

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3 Things You Need to Understand About Link Building

Written by Brick Marketing

A great article I read by Erin Everhart at Search Engine Land inspired this post. Everything she mentions are things I've said to a client at one point or another (sometimes more than once) because at the end of the day I can't do my job well if our clients are pushing for something we don't/won't/...

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Why SMBs Can Win At SEO

Written by Nick Stamoulis

Small to medium sized business owners tend to think that they might be at a disadvantage when it comes to SEO. They have fewer resources than their enterprise counterparts and think that it’s the money that matters the most. The more money you have, the more you can “throw at” SEO and quickly...

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True Facebook Promotion is No Longer Free

Written by Danielle Bachini

One of the most important places to market your business today is via social media. No matter who your target audience members are there’s a good chance that they are using social media to some extent and most people are logging into at least one social account on a daily basis. There’s evid...

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Enhance Blogger Outreach Efforts with These Tactics

Written by Nick Stamoulis

There are many benefits to guest blog posting. It’s a way to showcase your expertise on another industry site in order to gain visibility where your target audience members are spending time. In most cases a guest blogger is allowed a short author bio at the end of the post. This is a great place ...

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Did Panda 4.0 Target Individual Pages?

Written by Nick Stamoulis

Back in mid-May Google rolled out Panda 4.0 and it really shook up the search results. According to Search Engine Land, "Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version ...

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Don’t Let SEO Get Stuck in the Approval Process

Written by Danielle Bachini

It happens all the time. We sign on an SEO client and we’re on the same page. The client understands that their input is important to the process and they are willing to make it a team effort. Things start off smoothly enough but then within a few weeks or months we hear from them less and less. W...

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SEO and the Long B2B Sales Cycle

Written by Nick Stamoulis

One of the biggest differentiators between B2C marketing and B2B marketing is understanding the nature of the sales cycle. Many B2C marketing campaigns are developed for the short term, generating quick sales from a promotion. In the B2B world, it’s often more complicated. That’s because the sal...

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Leverage Old Content for New Links

Written by Brick Marketing

Constantly creating interesting, informative, and engaging content day after days is no easy task. There are plenty days where I just stare at my screen for a half an hour, trying to think of what to write about. What will our readers be interested in? What new angles can I take on old topics? What ...

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SEO Isn’t a Be All And End All Solution

Written by Danielle Bachini

SEO is important. There’s no denying that. Search engine optimization tactics are what help to improve the search engine presence of a website and let’s face it, the search engines are where people turn to when they are looking for the products or services that you are trying to sell. If you can...

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Bing Believes in “Unknown” Links

Written by Brick Marketing

In a May blog post about SEO myths, Bing flat out said, "You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural." To me, t...

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5 Key Analytics Metrics to Monitor SEO Success

Written by Nick Stamoulis

When getting started with an SEO campaign one of the first things that should be done is getting Google Analytics set up on your site if it’s not already. It’s a fairly simple process and it’s free information straight from the almighty Google. Without Analytics data it can be difficult, if no...

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3 Big SEO Myths According to Bing

Written by Nick Stamoulis

Back in May Bing (yeah, they are still around) put out this great blog post about the top 10 SEO myths. Three of those myths really hit home for me and I felt it was important to explore them even more. I need to rank #1. "Yes, it’s nice to rank on top, but you know that actual rankings fluctuat...

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Don’t Forget Calls to Action on the Blog

Written by Danielle Bachini

One of our biggest rules when it comes to business blogging, and a tip that we pass on to our clients, is that the majority of all blog posts should be informational as opposed to promotional. It’s OK to add a few promotional posts in there when you add a new product or service or have another imp...

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Halfway Through the Year, How’s SEO?

Written by Nick Stamoulis

Here we are at the halfway point of the year. Crazy how time flies right? Now is a good time to check in on all of those personal and professional New Year’s resolutions that you made. We certainly aren’t going to judge you if you are no longer going to the gym every day or if you’ve been chea...

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5 Important SEO Takeaways

Written by Danielle Bachini

If you’re just getting started with SEO you might be realizing that it’s unlike any other form of marketing that you’ve implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there’s n...

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Old Guest Blog Posts May Need to Be Revisited

Written by Nick Stamoulis

If you’ve been using guest blog posting as a link building tactic for quite some time now, it’s recommended that you go back and revisit each one (hopefully you have been keeping track of their locations!) and make edits so that the post is now up to Google’s standards. Guest posting is still ...

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Why You Must Be Blogging for SEO Success

Written by Danielle Bachini

Are you looking to get more visitors to your website? Perhaps the most important thing you should be doing in order to improve an SEO campaign and drive traffic to your website today is to be blogging. If you have a blog component to your website, you’re already halfway there. If you don’t, it...

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