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Latest Posts

Proving the Impact of Social Media Promotion

Written by Nick Stamoulis

I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO a...

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What to Look for When Hiring an SEO Copywriter

Written by Nick Stamoulis

Not every business owner or marketing manager is going to be a great writer, and that’s okay! For some people writing just comes naturally—they know how to craft a story, make a point, teach the reader something and keep someone engaged for 1500+ words. Others struggle to come up with even a 500...

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Moving from Local SEO to National SEO

Written by Nick Stamoulis

Generally speaking, there are two different types of SEO campaigns, local SEO and national SEO. While the two campaigns typically take the same process there are certain differences. A local SEO campaign targets localized keywords and focuses on building links from local profiles and other local sit...

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Take the Right Approach to Blog Commenting

Written by Nick Stamoulis

Blog commenting is a valuable online marketing tactic for multiple reasons. Reading industry blogs can provide you with knowledge that can make you better at your craft. You can see what others are talking about in the industry and use what you learn in order to create your own content. By leaving a...

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Making Enterprise SEO A Priority Across Your Departments

Written by Nick Stamoulis

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority acro...

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SEO Content Should Be Original

Written by Nick Stamoulis

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and...

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How B2Bs Should Use Social Media

Written by Nick Stamoulis

When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to g...

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4 Twitter Etiquette Rules for Brands

Written by Nick Stamoulis

I am a big fan of Twitter for business use. I think it’s a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etique...

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There Are Always Link Building Opportunities

Written by Nick Stamoulis

Once keyword research has been conducted and the website has been optimized, the ongoing component of an SEO program is link building. Link building is necessary because inbound links pointing to a website are what convey trust to the search engine spiders. The search spiders crawl the web link to l...

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Getting Organic Links from Your Offline Event

Written by Shawna Wright

If there is anything I have learned during my time working in SEO it is that just about everything you do to market your business, both online and offline, can be leveraged for SEO and used to attract organic links in one way or another. Getting links from an online event like a webinar is typically...

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Consider SEO from the Start

Written by Nick Stamoulis

While it may be hard to believe, there are businesses out there that still don’t have a website. There are plenty of other businesses that have a bare bones website and are realizing that it’s time for an overhaul. And of course there are always new businesses being launched that need to create ...

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SEO Challenges Faced by Large Corporations

Written by Nick Stamoulis

For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link bu...

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Is Your Business Blog Conveying the Wrong Message?

Written by Nick Stamoulis

Business blogging is highly recommended for any business that is looking to improve upon its SEO efforts, social media efforts, and online marketing efforts overall. For SEO purposes, a blog post is an opportunity to target relevant keywords. Each blog post is a new page of content on the website ...

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Interview with Internet Marketing Expert Jordan Kasteler

Written by Nick Stamoulis

Recently I had the chance to interview Internet marketing expert Jordan Kasteler. Jordan  has been involved in Internet marketing and SEO since 2001 and has worked as the in-house SEO expert for Overstock.com, was the co-founder of an Internet marketing agency, SVP of Content Development and Manag...

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Reasons to Conduct a Full SEO Link Audit

Written by Nick Stamoulis

An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, p...

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How to Find the Right Keywords for Your Website

Written by Nick Stamoulis

Finding the right keywords for your website and SEO campaign is crucial to your long term success. The keywords you target will ultimately determine what kind of search results your content is pulled for in the SERPs and what kind of visitor is coming to your site. If you target keywords that are to...

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SEO Musts for Your Local Business

Written by Nick Stamoulis

For many reasons, local businesses are often the most hesitant when it comes to getting involved with SEO. Maybe they have found success by simply using other marketing methods like direct mail or flyers and promotions. Or maybe they rely heavily on word of mouth within the area. Local businesses ty...

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Your Link Building Activities Need to Be Relevant!

Written by Nick Stamoulis

I am a strictly white hat link building advocate and have been my whole SEO career. That means I believe that SEO campaigns need to play by the rules set forth by the search engines (as best as we can understand them anyway) and to avoid anything that might land your website in hot water. There are ...

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It’s OK to be Picky about Guest Posts

Written by Nick Stamoulis

If you want your business and website to be found online today it’s necessary to have a content marketing strategy. The content that is published on the web on behalf of your company is what can be found in the search engines and in social media. Incorporating a blog on your website is a great w...

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Build Links That Generate Traffic

Written by Nick Stamoulis

There’s no doubt that link building is an important part of SEO. Inbound links are what help convey trust to the search engines and improve a search engine presence. However, you never want to focus too much on the search engines when it comes to link building. After all, the search engines are...

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6 Tips to Optimize Your Blog for SEO

Written by Nick Stamoulis

In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. If you want your blog to take your SEO and content marketing efforts to the next level than you need to be...

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On Site SEO Checklist

Written by Nick Stamoulis

An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through...

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SEO: Using Both an Analytical and Creative Approach

Written by Nick Stamoulis

This is a guest post by Amanda DiSilvestro of HigherVisibility. The Big Bang Theory inspired me to think about what gets my mind going, SEO. For those who are unfamiliar, the show is about four nerdy scientists trying to navigate their ways through social encounters that the average person takes ...

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SEO Company Red Flags

Written by Nick Stamoulis

There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it’s the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it’s important to do some research in order to determine what firm is t...

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Are Important Keywords Limiting Your SEO Success?

Written by Nick Stamoulis

One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It’s especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. I had an SEO client that fell int...

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Why You’re to Blame for a Failed SEO Campaign

Written by Nick Stamoulis

What SEO clients need to understand from the get go is that the relationship between SEO client and SEO firm should be viewed as a partnership. Both parties need to work together in order to achieve positive results. An SEO client can’t sign a contract with an SEO firm and then think that the wo...

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What is Digital Sharecropping?

Written by Nick Stamoulis

Back in August 2011 I came across this post on Copyblogger about digital sharecropping and it has stuck with me ever since. In a nutshell, digital sharecropping means you create content but then publish it on a site you have no control over, such as Facebook. You may “own” the content as the ori...

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Make Content Creation a Top Priority

Written by Nick Stamoulis

If you want to grow your business it’s necessary to have an online marketing presence today. If you want to succeed in online marketing it’s necessary to create quality content on a regular basis. Content is really at the foundation of an online marketing strategy. Without good content you re...

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Important Ways to Improve Local SEO Efforts

Written by Nick Stamoulis

Unless your business is booming simply by positive word of mouth or being in the right busy location, it’s necessary for your local business to have a search engine presence. People are looking for just about everything in the search engines, and if you can’t be found, you’ll miss out on new b...

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The Internet Never Forgets Your Brand’s Reputation

Written by Nick Stamoulis

Over a year ago I wrote a blog post about Ocean Marketing, a marketing company owned by Paul Christoforo that went from relative online obscurity to Internet sensation overnight…and for all the wrong reasons. You know things are bleak when someone makes a YouTube video about your “epic douchebag...

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Is “Too Much Guest Blogging” Possible?

Written by Nick Stamoulis

One of the best ways to build inbound links and generate traffic to your site is to write useful content that can be published across the web. Blogs are great places to publish this content. While it’s important for a business today to operate its own blog in order to share knowledge and become a ...

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Branded Entrance Keywords Aren’t a Bad Thing

Written by Nick Stamoulis

Keywords are at the foundation of an SEO campaign. Keyword research is the first step, to find out how people are searching for the products or services that your business provides. Relevant and approved keywords are then added to website content, used as anchor text links throughout content that is...

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A New Year Means New SEO

Written by Nick Stamoulis

I see so many site owners make the mistake of thinking that SEO is a “set it and forget it” medium. Just like any other marketing campaign you may undertake this year, SEO is something that can’t just put on the back burner and expect to run itself. No, you don’t need to be re-optimizing you...

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B2B Conversions Require More than SEO

Written by Nick Stamoulis

Some may argue that B2B marketing is more challenging than B2C. A B2B marketer typically needs to convince more than one person within an organization that their product/service is the right one for the organization. Since multiple employees may have a say in the decision, the sales cycle is typical...

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The Dangers of Cheap Link Building Services

Written by Nick Stamoulis

I know that, for many small business owners and marketing managers, the SEO budget is tight. You simply can’t afford to hire a full-time SEO copywriter, a full-time link building manager, a full-time social media marketing manager and so forth. A lot of site owners manage to piece their own SEO pr...

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Reasons Why SEO Is Frustrating

Written by Nick Stamoulis

As SEO experts, we’ll be the first to admit that SEO can be a frustrating field so we can only imagine how SEO clients feel. Here are some of the top SEO frustrations: Success is difficult to measure SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explai...

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Google Analytics Data to Pay Attention To

Written by Nick Stamoulis

One of the first things that you should do once your website is up and running is to add Google Analytics to the site. Google Analytics is a free tool by Google that provides you with data about the performance of your site. Without Analytics, you are essentially operating your site blindly. How are...

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How to Find New Opportunities for Blog Commenting

Written by Nick Stamoulis

Before I go any further let me say that I think blog commenting is a great link building tactic provided it’s done right. This means actually reading the post and responding to something that struck you as interesting or insightful. “Great post!” doesn’t really cut it, nor should you ever tr...

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SEO Copywriting Rules to Follow

Written by Nick Stamoulis

When writing copy that is going to be published anywhere it’s important to consider the basics- correct spelling, language, grammar, structure, organization, etc. However, writing for the web and more specifically, for SEO purposes, is a different kind of writing that requires additional thought. ...

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SEO Activities Don’t Have to be Overwhelming

Written by Nick Stamoulis

Many small businesses simply don’t have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, t...

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Get Realistic about B2B Social Attribution

Written by Nick Stamoulis

Most B2B sales cycles are very long; I’ve even worked with some B2B companies where the average sales cycle was 9+ months. When a potential customer is looking to invest in a million dollar piece of equipment or $100,000 enterprise software system it’s usually not a decision they take likely. Th...

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How to Execute SEO with a Small Budget

Written by Nick Stamoulis

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don’t even bother looking into SEO because all they think about is the cost that is associated with it. While it’s true that a small business wi...

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Don’t Favor Social Profiles Over a Website

Written by Nick Stamoulis

Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which ...

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E-Commerce SEO Best Practice Guide

Written by Nick Stamoulis

The challenge when it comes to e-commerce SEO is that the website is continually changing. Products are added, products are dropped, and the inventory is never the same. Optimization of a static website only needs to be done completely once, and then revisited every year or so. E-commerce SEO is ong...

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How Important is Domain Authority When Building Links?

Written by Nick Stamoulis

A few weeks ago I came across this great post on SEOMoz by Adam Thompson that talked about whether or not an inbound link’s domain authority should be how a site owner decides to disavow a link. Adam’s conclusion? “Don't go out and delete links just because they are on a site with low domain a...

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What to Know Before Outsourcing SEO

Written by Nick Stamoulis

A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SE...

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Don’t Fixate on the Wrong SEO Goals

Written by Nick Stamoulis

SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the...

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How to Explain a Drop In Traffic

Written by Nick Stamoulis

If you’re a marketing manager that is responsible for your company’s SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many r...

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Ways for Beginners to Learn SEO

Written by Nick Stamoulis

If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engi...

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7 Free SEO Tools for Site Owners

Written by Nick Stamoulis

The market is flooded with free SEO tools. Some tools are great and a worthwhile investment, others are just okay and some aren’t worth it even if they are free. I use a lot of SEO tools and software programs (paid and free) to help my clients with their SEO, content marketing and social media mar...

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Don’t Miss Out on These Link Opportunities

Written by Nick Stamoulis

For the most part, link building is a challenging endeavor. In order for a link to be worth it, it has to be a link from a quality source and should be relevant. It takes time to establish relationships and your brand online in order to achieve links naturally. However, there are some ways to bui...

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SEO Advice for a New Small Business

Written by Nick Stamoulis

Congratulations on your new small business! Your website is up, your phone is connected and you’re just waiting for those visitors to start falling into your lap, right? Well before you can start to see any real online growth there are a few things about SEO that a new small business owner should ...

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Turn a Product Launch into B2B Content Marketing Gold

Written by Nick Stamoulis

Content is perhaps one of the most important components of a good B2B social media strategy today. B2B decision makers are looking for as much information as possible and it’s the content that they find online that helps guide their purchase decisions. While most B2B marketers understand this conc...

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Guest Blogging Isn’t Just for Link Building

Written by Nick Stamoulis

One of the best ways to build links to your site is to participate in content marketing. After all, content based links are very valuable. As long as the content is good it will get noticed by the search engine spiders and target audience members. When speaking to anyone in the SEO industry about...

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Blog Posts to Read for December 20, 2012

Written by Nick Stamoulis

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What’s In Store for Content Marketing in 2013? More than 80 marketers weigh in w...

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Reconsider Sending an SEO RFP

Written by Nick Stamoulis

A few days ago Brick Marketing received an SEO RFP from a big public company and I have to admit I was a little proud! The fact that we even made it on this company’s radar is a sign that we’re going about things the right way with regards to our own marketing efforts. However, sometimes I wonde...

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Why Negative SEO Isn’t Worth Your Time

Written by Nick Stamoulis

Link building has always been an important part of SEO, but the quality of those links came into focus with the Google Penguin update. Penguin set out to target sites that had “unnatural links” pointing to it and these sites were then penalized. Link building is a time consuming process, but rea...

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Save SEO Efforts during a Website Redesign

Written by Nick Stamoulis

A website redesign can be a huge undertaking and typically many parties get involved in the process. One important party to keep in the loop from the start is your SEO firm and if you don’t have an SEO firm, this might be a good time to get some guidance from an SEO consultant. It’s important ...

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Share-Worthy Content Ranks Higher In Search

Written by Nick Stamoulis

Recently Mashable published an interesting article about content marketing and how it has evolved over the past decade. They compared content that people shared with how high the content ranked in the search results. Back in 2002, there was a small overlap of these two areas. Fast forward ten years ...

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Expert Interviews Are Great for Content Marketing

Written by Nick Stamoulis

Every industry has its experts/gurus/mavens/mavericks/godfathers/ninjas—these are the men and women that have been around the longest and know your niche inside and out; they are always one step ahead of the curve, or have revolutionized your industry in one way or another. When these people talk ...

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Technical SEO Items to Look Out For

Written by Nick Stamoulis

When it comes to SEO it’s important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what’s going on on the outside of the site doesn’t always acc...

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Interview with Guest Blogging Expert Ann Smarty

Written by Nick Stamoulis

Recently I caught up with guest blogging expert Ann Smarty. Ann is currently the Community and Brand Manager for Internet Marketing Ninjas and is the former Editor-in-Chief at Search Engine Journal. She is also the founder of MyBlogGuest.com,  a free community that connects blog owners to guest aut...

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Key Components of a White Hat SEO Campaign

Written by Nick Stamoulis

There are two primary schools of thought when it comes to SEO. The first is white hat SEO, in which the SEO Specialist, agency, consultant, etc. carries out SEO activities that are deemed appropriate in the eyes of the search engines. The second is black hat SEO. This involves using tactics that ...

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Ways to Claim More SERP Real Estate

Written by Nick Stamoulis

When people are looking for information today they typically turn to their favorite search engine, which is most likely Google. Not only do you want your business to appear within search results, but ideally you want your business to appear multiple times on a SERP (search engine results page). This...

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Google’s Venice Update—The Forgotten Local Update

Written by Nick Stamoulis

In the last few months I noticed that Brick Marketing was ranking in the top five search results for incredibly broad, national keywords like “SEO company.” We’ve been doing very well for localized keywords for a long time, but to see the company crack the SERPs for a national keyword (especia...

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Why Rank is the Wrong Metric to Pay Attention To

Written by Nick Stamoulis

Of course there is value in ranking in the top spot in Google. We’re not trying to tell you there isn’t. However, it’s important to understand that rank isn’t the only way to measure the success of your SEO efforts. It’s a good idea to keep an eye on rankings because too much fluctuation c...

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Building Online Partnerships With Offline Efforts

Written by Nick Stamoulis

Building online partnerships with other websites is a great way to get new links to your site while exposing your content to new audiences. Guest blogging, creating partnerships with other businesses, and conducting interviews with industry experts are all ways to improve your SEO, however each acti...

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How to Flush Your Reputation down the Toilet

Written by Nick Stamoulis

One of the biggest stories in social media and online reputation management recently is the story of Jane Perez and Christopher Dietz of Dietz Development LLC. Jane Perez is being sued for $750,000 by Christopher Dietz in defamation charges because she posted a negative review of the building contra...

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Quality Visitors are More Valuable Than the Link Itself

Written by Nick Stamoulis

A lot of site owners got into some trouble thanks to the Google Penguin update that went live in early 2012. The update went after sites there were guilty of web spam tactics like overuse of exact match anchor text, low-quality link building, link schemes and more. Getting nailed with a search engin...

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SEO Competitor Info to Look At

Written by Nick Stamoulis

When developing any kind of business or marketing plan it’s always important to consider the competition. If you are entering a market that has lots of established players, you are going to have to do one of two things. The first option is to provide something that is exemplary that will allow you...

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Should You Accept That Guest Blog Post?

Written by Nick Stamoulis

Are you a blog owner that has received an email that looks something like this: Dear Brick Marketing, We came across Brick Marketing, and found many blog posts interesting. "Tips to Succeed in Local Search" is one of the best blog post we liked in the blog section. After reviewing your website and...

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