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Link Building is a Team Effort

Writing by Danielle Bachini in Link Building


Team Effort

If you outsource SEO activities to an SEO firm, the firm will ultimately be responsible for all components of an SEO campaign which includes link building. It’s true that link building has come under attack due to changes to the search engine algorithms, specifically the Google Penguin update, but link building is still necessary. What’s changed is the link building approach. In the past a company would outsource their SEO work and the SEO company would find websites that accept link submissions and submit the information. That is no longer how things are done. What matters now isn’t link quantity but rather link quality. In order to build links that will be viewed favorably by the search engines and that will generate traffic from target audience members, an SEO firm will need the help of the SEO client. It’s a team effort. At first glance an SEO client might not CLICK HERE TO READ MORE...

What to Do When Someone Is Stealing Your Content

Writing by Shawna Wright in Content Marketing


What to Do When Someone Is Stealing Your Content

There is nothing more heart wrenching as a writer than to see someone else taking credit for your content…except maybe someone else taking credit AND reaping all the rewards. The Google Panda updates were designed to target “scraper sites”, or sites that pull content from elsewhere on the web (steal it, basically) and outrank the original content. And while Panda has definitely done a good job of cleaning up the SERPS it’s not perfect. Sites can still steal content and fly under Google’s radar. But if you ever come across a site that has stolen your content you CLICK HERE TO READ MORE...

Don’t Let A Limited Budget Ruin Your Content Marketing Efforts

Writing by Nick Stamoulis in Content Marketing


With enough time and the right guidance a mediocre writer can turn into a pretty good one and a pretty good one can become great. But for many marketers and business owners either you step up the plate already as a pretty good writer or you work with what you’ve got. Most small business owners and marketers don’t have the time to devote hours every day to fine tuning their content and writing skills, no matter how much they may want to. These would-be content creators then look to hire freelance copywriters to fill in the gaps. The problem with CLICK HERE TO READ MORE...

What’s New in SEO for December 9, 2013

Writing by Nick Stamoulis in SEO News


What to see what's new in SEO? We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: The Power of Search, Now Across Apps Both the Google Search App and Google Search on a mobile browser now have an "open in app" feature that opens your search results in your favorite apps right on your phone or tablet. WHAT'S NEW THIS WEEK WITH YAHOO!: Twerking. Snapping. Selfies: Yahoo’s 2013 Year In Review Yahoo! releases the Top 10 Searches for CLICK HERE TO READ MORE...

Should I Worry About Too Many Links?

Writing by Nick Stamoulis in Link Building


Should I Worry About Too Many Links?

Due to the Google Penguin update and all of the subsequent updates to the update, we hear a lot from clients and potential clients that are nervous about the link building component of an SEO campaign. They have heard horror stories about what has happened to other websites that have lost a significant amount of organic traffic after the algorithm updates occurred. They know that it’s because of the link portfolio of these sites, link portfolios that in many cases are created by SEO providers, and don’t want the same thing to happen to them. They worry that generating too CLICK HERE TO READ MORE...

What a Partial Manual Action Penalty Looks Like

Writing by Nick Stamoulis in SEO


What a Partial Manual Action Penalty Looks Like

A few months ago one of our newer clients called us in a panic. Their website’s homepage had vanished from the SERPs for their branded keywords; you could only find the page if you actually searched for “companyname.com.” While no site likes to take a hit organically for any keyword, missing out on your branded traffic is a huge problem! We did a little digging and quickly learned that Google had levied a partial manual action penalty against the client’s site, specifically the homepage, because of the link building their previous SEO firm had done. This is what the impressions data CLICK HERE TO READ MORE...

SEO Statements That Are No Longer True

Writing by Danielle Bachini in SEO


SEO Statements That Are No Longer True

The SEO industry is constantly evolving due to the fact that the way that the search engines view websites is constantly evolving. If your SEO approach is outdated, your site won’t be viewed favorably by the search engines. In fact, an outdated approach could even get you into trouble and result in a search engine penalty. Since the search engines are primary drivers of traffic to business websites, a penalty (and the loss of traffic that comes along with it) can be extremely damaging to the success of that business. That’s why it’s essential that anyone responsible for a business CLICK HERE TO READ MORE...

Interview with Jon Henshaw of Raven Tools

Writing by Nick Stamoulis in Expert Interviews


Jon Henshaw

Recently I had the chance to interview Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. He also speaks a lot about online marketing at major industry conferences like PubCon, SMX, SearchFest, SES and others. Question: How did someone with a bachelor’s degree in Human Development and Family Studies end up in the world of search? Answer from Jon Henshaw: I’ve always been fascinated by the Internet. My first experience with the Internet was in college while I was getting my bachelor’s degree. I saw it as this amazing technology that would revolutionize how we communicate, globally. CLICK HERE TO READ MORE...

Want to Stay Connected to Your Audience? Evolve With Them!

Writing by Shawna Wright in Internet Marketing


Want to Stay Connected to Your Audience? Evolve With Them!

By now most B2B and B2C brands understand the value of a strong and consistent content marketing strategy. With Google cracking down even harder on link building, using the company blog and other owned content to earn links and social signals naturally is one of the best link building opportunities a website has. But simply creating great content isn’t enough anymore. Since so many other websites are churning out great content day in and day out you can’t wait for an audience to come to you; you have to bring your content and your brand to them. In his new book, CLICK HERE TO READ MORE...

Are You Expecting the Impossible from Your SEO Program?

Writing by Nick Stamoulis in SEO


Impossible SEO

One of our full-service SEO clients has experienced tremendous SEO success this year, with a 210.27% growth in organic traffic. I wish we could deliver such incredible reports to all of our clients because I know as a site owner if I saw that kind of YoY organic growth I’d be jumping for joy. But I have to preface that number with a huge caveat---that kind of organic growth is the exception, not the rule. You can’t expect or demand that kind of organic growth from your own SEO program because each website and each industry presents its own CLICK HERE TO READ MORE...

Where to Look for Guest Posting Opportunities

Writing by Nick Stamoulis in Content Marketing


Where to Look for Guest Posting Opportunities

In order to build links and generate traffic from industry websites today, you often need to “give something to get something”. In many cases, what you must give is your expertise in the form of content. If a link is easy to obtain on a website, you probably don’t want that link anyway since it would come in the form of a link exchange or a low quality directory listing. If you want to actually gain visibility and traffic from a website, you must contribute towards providing the content that people are actually there to read. CLICK HERE TO READ MORE...

Giving Thanks and Staying Boston Strong

Writing by Nick Stamoulis in SEO News


Giving Thanks and Staying Boston Strong

Everyone’s favorite neighbor, Mr. Rogers, once said ““When I was a boy and I would see scary things in the news, my mother would say to me, 'Look for the helpers. You will always find people who are helping." In the wake of the Boston Marathon bombing this past April, amidst the chaos and confusion, there were people who ran towards the blasts, towards those who were hurt did everything they could to protect spectators and save lives. Some were first responders, police officers, and trained medical personal. Others were just regular spectators who got caught up in a terrible CLICK HERE TO READ MORE...

What is “Natural” Link Building?

Writing by Shawna Wright in Link Building


What is “Natural” Link Building?

A few days ago, I came across this great post by link building expert Eric Ward about natural link building. With all the changes Google has made to the Webmaster Guidelines (and not to mention all the Penguin updates), link building is really starting to evolve into link earning—after all, a link can’t be 100% natural if you asked for it, paid for it, or created it, right? But as Eric points out in his article, natural link building is about connecting people and content as if we were capable of finding every single website/blog/article that could CLICK HERE TO READ MORE...

Build Traffic Sources Outside of the Search Engines

Writing by Nick Stamoulis in Link Building


Build Traffic Sources Outside of the Search Engines

When it comes to marketing your business online and generating traffic to your website, the search engines should be a primary driver of traffic. After all, when people are looking for a product, service, or information that is typically the first place that they turn to which is why an SEO program is so important today. However, even as an SEO firm we will be the first to admit that the search engines shouldn’t be the only source of traffic to your website. Putting all of your eggs in one basket like that can be risky which CLICK HERE TO READ MORE...

Marketing Folks—Don’t Get Taken in By an SEO Con Man!

Writing by Nick Stamoulis in SEO


Marketing Folks—Don’t Get Taken in By an SEO Con Man!

I know most marketers are incredibly busy folks. Depending on the size of the organization one or two marketers might be responsible for the entire marketing program including offline advertising, SEO, social media marketing, content marketing, tradeshow marketing, and more. That’s a lot of plates to keep spinning! With so much to stay on top of it doesn’t surprise me that even the most creative and dedicated marketing professionals look to hire an SEO agency or consultant to manage their SEO programs. There are so many little details to keep track of (and the “rules” have dramatically shifted in the CLICK HERE TO READ MORE...

New to SEO? Focus on Long Tail Keywords

Writing by Nick Stamoulis in Keyword Research


New to SEO? Focus on Long Tail Keywords

If your company is relatively new or you have always relied on traditional marketing methods and are just starting to become active in the online space and have just launched a website, one of the most important things that you need to be mindful of as you create your online strategy is your competition. The online space is typically even more competitive than the offline space because you are no longer just competing with companies in your local area. A customer can have a product shipped across the country and many service based businesses can handle a workload CLICK HERE TO READ MORE...

Search or Social Traffic? Which Is Better for Your B2B Website?

Writing by Shawna Wright in B2B SEO Marketing


Search or Social Conversions? Which Is Better for Your B2B Website?

Most B2B marketers and site owners realize that one new social connection or one new organic visitor does not automatically equal one new sale. Converting search and social traffic, especially in the B2B world, can be a long and arduous process.  The more complicated or costly your product is the longer the sales cycle tends to be—obliviously investing in a $10k software product requires a little more planning/budgeting than ordering lunch for the office. More people need to get involved in the process, more education is needed, more groundwork needs to be done. Getting a new follower on Twitter or CLICK HERE TO READ MORE...

Walk Away from an SEO Firm That Isn’t Transparent

Writing by Nick Stamoulis in SEO


Transparent SEO

A significant number of potential SEO clients that we speak with have worked with an SEO company in some capacity in the past. They are getting in touch with us because that previous partnership didn’t work out as planned. When we ask what went wrong we are shocked to hear the number of prospects that we speak to that say something along the lines of, “We were never sure exactly what our old SEO firm was doing for us.” In a way this gets us angry, no wonder why the SEO industry has a bad reputation! If you are in CLICK HERE TO READ MORE...

What’s New in SEO for November 25, 2013

Writing by Nick Stamoulis in SEO News


We have compiled the latest news and updates from the big three, Google, Bing, and Yahoo as it relates to SEO and the search engines overall. Scroll through to see what's new in SEO! WHAT'S NEW THIS WEEK WITH GOOGLE: Making Conversations Easier with Google Translate Google releases the new Google Translate app for Android featuring faster and simpler speech recognition and translation. WHAT'S NEW THIS WEEK WITH YAHOO!: Our Commitment to Protecting Your Information Along with Yahoo's commitment to never share user data with other agencies, Yahoo is moving to make all data encrypted for further security by the first half CLICK HERE TO READ MORE...

Getting Your SEO Campaign Ready for 2014

Writing by Nick Stamoulis in SEO


Getting Your SEO Campaign Ready for 2014

I’ve been in the SEO world for over 13 years at this point, and in my opinion 2013 was arguably the craziest year in SEO that I have ever seen. In addition to Penguin 2.0 and 2.1, which plenty of websites will be dealing with well into 2014, Google also updated the Webmaster Guidelines significantly, they launched an entirely new algorithm, introduced manual action warnings, made all search secure (meaning “not provided” should hit 100% any day now), added in-depth articles to the search results, and more. SEO tactics that used to work CLICK HERE TO READ MORE...

Decide Who Takes Ownership of Your B2B Blog

Writing by Nick Stamoulis in B2B SEO Marketing


Decide Who Takes Ownership of Your B2B Blog

A B2B blog is an important marketing tool. B2B marketing success online largely depends on the amount of quality content that is being published on behalf of a business on a regular basis. Content is what showcases a business as a thought leader and what gives decision makers the information that they need during the consideration process. The primary outlet for that content is the company blog. Housing thought leadership content that targets specific keywords on a company blog is an important component of an SEO program, as it is an opportunity for that page to CLICK HERE TO READ MORE...