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Latest Posts

How Much Organic Growth is Enough?

Written by Nick Stamoulis

When we started working with a new client a few months ago they asked us what a "normal" organic growth looks like after a year of SEO. Could they expect to see a 10% change? 20%? 30%? I explained to our contact there that our clients have seen everything from as little as 2% change in organic to as...

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Where Are My URLs?

Written by Brick Marketing

The other day I got an email from one of our clients regarding a community site they created for their customers. Google searching on things that should be returning matches to your community are coming up with no links to site.  I wonder why the Google crawlers are not picking up those pages? ...

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Managing Expectations for the New World of SEO

Written by Nick Stamoulis

The other week I came across this fantastic whiteboard Friday from Rand Fishkin at Moz, all about managing SEO expectations. Part of being an SEO agency means educating our clients and making sure that they understand the rules of SEO, see the big picture of what SEO actually entails AND ensure they...

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What Are Your New Year SEO Resolutions?

Written by Brick Marketing

A new year means a new chance to get your SEO off on the right foot. There is no denying that web traffic, both desktop and mobile, is a huge source of business for most companies. In fact, I'd argue that for the majority of our clients, organic traffic is the #1 source of visitors. So how can you g...

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How Much Is One Referral Link Really Worth?

Written by Brick Marketing

Over the last two years, ONE link has driven 238 visitors to a client’s site. Another SINGLE link on a local news site drove 380 visitors on one day. A third SOLITARY inbound link has sent 78 visitors in the last two months alone. Granted, since July 2013 this site has received over 800,000 visito...

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The Benefits of Nofollow Links

Written by Nick Stamoulis

The nofollow attribute (rel=”nofollow”) tells the search engine spiders to not follow a link, or essentially to ignore it. The link is not included when the search engines determine how trusted a web page is. For SEO purposes, these types of links may at first seem worthless. But trust me, these...

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Are These Link Building Service Ads For Real?!

Written by Danielle Bachini

I was recently looking at (what I thought was) a trusted SEO related industry website when an advertisement on the side of the screen caught my eye. I thought, “That can’t be right”, but my curiosity got the best of me. I clicked on the ad and sure enough, it brought me to a landing page for a...

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How Much Is Your Blog Worth?

Written by Brick Marketing

One of the best ways you can plead your case for a bigger content marketing budget in 2015 is to show the powers that be just how much your blog is worth. Showing content ROI is actually very simple, especially when you know how much the average web visitor is worth to your company. The equation for...

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Is That Blog Post a “Hit” or “Miss”?

Written by Nick Stamoulis

A content strategy should be continually tweaked as you move along and see what works and what doesn’t. Once you have a significant number of blog posts under your belt, it’s important to take a look at the data in order to determine what was a “hit” and what might have been a “miss”. Ov...

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Why Aren’t We Showing Up for [Keyword]?

Written by Brick Marketing

Many in-house SEO managers or internal SEO champions constantly have to defend the SEO program from those who just don’t “get it.” One of the biggest things is explaining why your site isn’t showing up when they type in your top keywords. It doesn’t seem to matter how good the organic grow...

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You Can’t Fool Google So Stop Trying!

Written by Nick Stamoulis

In a recent article over on Search Engine Land, author Greg Gifford said the following: The most important point we try to hammer home to potential clients is that you can’t fool the nerds at Google. Everything you do, both on and off your site, should be working toward the end goal of making y...

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Why You Shouldn’t Rely Too Heavily on Newsjacking

Written by Danielle Bachini

If you’re not familiar with the term “newsjacking”, here’s a quick overview. The term became popular after the publication of David Meerman Scott's book, “Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage”. The title includes a brief exp...

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3 Non-SEO Items That Will Kill Your SEO Program

Written by Brick Marketing

There are a lot of things that can derail your SEO program: a lack of content, low-quality links, being socially inactive and more. And while I cannot stress the importance of those SEO items, there are actually several non-SEO things that can ruin your SEO program before it even gets off the ground...

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Is Your Enterprise SEO Campaign Guilty of These Things?

Written by Nick Stamoulis

If you think an enterprise organization has it easier than a small business when it comes to executing an SEO campaign, at first glance you’re right. After all, enterprise organizations have bigger budgets, more resources, and typically have strong brand recognition that gives an SEO campaign some...

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Ways to Maximize Your Content Marketing Potential

Written by Nick Stamoulis

It’s one thing to be “doing” content marketing. Nearly every business today can say they are “doing” content marketing to some extent. It’s another thing to have a strategic content marketing plan and to be taking advantage of all of the resources and outlets available to you in order to...

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Has Google+ Lost Its Way?

Written by Danielle Bachini

Has Google+ lost its way? According to former Google+ UX designer Chris Messina, yes it has. The whole thing started when Messina “called out Google+” on Twitter claiming that they were no longer maintaining Google+ and had stopped doing QA. Turns out he was wrong and he openly admits it in a po...

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Are You Paying for a Keyword Ranking Tool?

Written by Brick Marketing

The other day my boss was reminiscing about how the world of SEO looked when he started in Internet marketing over 13 years ago. One of the things he remembers the most is having a dedicated computer that sat in the corner of his office, running keyword ranking reports 24-7. They set up some kind of...

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Stop Overthinking Your Blog Posts!

Written by Nick Stamoulis

We find that website owners come up with all sorts of excuses as to why they don’t have an active blog on their website. The two most common excuses are that they don’t have time to blog and they don’t know what to write about. To these website owners/businesses we say, stop overthinking it! ...

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Are Your Employees Using LinkedIn?

Written by Nick Stamoulis

LinkedIn may not have the same numbers as Facebook or Twitter, but that doesn’t mean that it should be ignored, especially if you’re in the B2B sector. LinkedIn has become the news source for professionals. It’s the social media site that focuses on business only, without all of the other nois...

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Panda and Penguin: It’s Not so Black and White

Written by Danielle Bachini

I recently read a great article by Dave Davies over on Search Engine Watch that had me thinking. Titled "Which Update?” Is The Wrong Question, he says: “Most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends...

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How Much Content Are You Sitting On?

Written by Brick Marketing

At the B2B Marketing Profs conference back in October I attended a great session entitled "Content Marketing at Scale: Heavy Hitters." The panel included Doug Kessler of Velocity Partners, Joe Pulizzi of The Content Marketing Institute, Jeannine Rossignol of Xerox and Michael Brenner of NewsCred. Th...

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Content Audit – Keep, Tweak, or Kill

Written by Brick Marketing

It blows my mind sometimes that I can not only turn out at least one blog post a day for the Brick Marketing blog, but I am easily writing 2, 3, if not 4 client blog posts a day on top of that (plus all my other SEO work). If me, all by myself, can write 3-5 pieces of content every day, how does a m...

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Blog for Better Customers and Clients

Written by Nick Stamoulis

There are so many benefits to business blogging. It’s a way to share your industry knowledge and be viewed as an authority figure. It’s a way to earn trust, inbound links, and grow your brand online. Tied together, this results in generating better customers or clients for your company, customer...

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How Do You Really Prove the ROI of Content Marketing?

Written by Brick Marketing

At the end of the day, ROI (return on investment) isn't about engagement or brand building or authority--it's about the money. It's not something many marketers like to drill down to (especially when the numbers aren't as good as you would like them to be), but if you want a better content marketing...

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The Content Marketing Bar Has Been Raised

Written by Nick Stamoulis

Content marketing is where it’s at. Slowly but surely, brands and businesses of all sizes and in all industries are realizing this and are throwing their hat in the ring. This means that the content marketing bar has been raised and it’s becoming harder and harder to stand out among all of the c...

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Just Enough SEO Knowledge to Be Dangerous

Written by Brick Marketing

In my experience, the site owners that "goes it alone" when it comes to SEO fall into three distinct categories. Category A - they take their time and move cautiously, make small changes here and there and just let what happens happen. Category B - they hire an SEO firm and let them handle most of t...

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How Small Businesses Have a Content Marketing Advantage

Written by Nick Stamoulis

Small businesses often have limited marketing budgets in comparison to their large business counterparts. But that doesn’t mean that small business owners should just sit back and think that they can’t compete with the big guys. This is especially true when it comes to online content marketing, ...

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Create a Content Series to Maintain Engagement

Written by Danielle Bachini

In case you weren’t aware, Google pays attention to bounce rate as one of its many, many search algorithm signals. That means that if someone lands on your content and immediately clicks away, Google takes note. Many things can lead to a bounce but one of thing that could lead to a bounce that you...

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What Does B2B Really Mean?

Written by Brick Marketing

At the MarketingProfs B2B Marketing Forum, held here in Boston in early October, Seth Lieberman of SnapApp had a great point during his presentation that really stuck with me. "B2B does not mean 'boring to boring.'" Since the conference catered to B2B marketers, who don't get to typically work in th...

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What Your Target Audience Expects From Your Content

Written by Nick Stamoulis

First thing's first, when it comes to publishing content online, you need to remember who you are writing it for. Your primary target audience is prospects and current customers, not the search engines. Yes, it’s important to consider SEO and incorporate keywords naturally where you can but the co...

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Use Your Business Blog as Bait

Written by Danielle Bachini

When developing your blogging strategy, it’s important to understand the purpose of your business blog. A business blog should be designed to lure target audience members to your content and as a result, to your business website. You may think of bait as what we put on the hook to attract and catc...

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SEO Clients Can’t Disappear From the Process

Written by Danielle Bachini

If you’re in the market to hire an SEO firm, here’s one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you’re outsourcing the work so that you don’t have to deal with it and you can just review monthly reports you ...

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Are You Producing “Nontent?”

Written by Brick Marketing

Back in early October I had the opportunity to attend the B2B Marketing Forurm, put on by MarketingProfs, here in Boston. It was two days of fantastic sessions geared specifically for B2B marketers and I mostly attended sessions dedicated to content marketing. One of the sessions, entitled "How NOT ...

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How Your Email Newsletter Can Help SEO

Written by Nick Stamoulis

An email newsletter is an important component of an online marketing campaign. Sending out a newsletter on a regular basis is a great way to communicate with target audience members and stay top of mind. But did you also know that your email newsletter could indirectly help your SEO? That is, if you...

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SEO Tricks To Not Fall For!

Written by Brick Marketing

It's unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to...

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Outsourced or In House Social Media: Why Not Both?

Written by Nick Stamoulis

When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn’t have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4...

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Questions to Answer While Developing a Blog Strategy

Written by Danielle Bachini

If you’re just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it’s in y...

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Are Your Links Helping You Stand Out?

Written by Brick Marketing

As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, bu...

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The Internet Is Immediate. SEO Is Not.

Written by Nick Stamoulis

One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. ...

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Blog on a Daily Basis (If You Can)

Written by Nick Stamoulis

According to HubSpot’s 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired...

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Is Your Content Covering the Whole B2B Buying Cycle?

Written by Danielle Bachini

If you’re a B2B marketer looking to grab the attention of B2B decision makers that would be interested in your product or service, there’s no better way to do so than to be publishing quality online content on a regular basis. This excerpt from a Forbes article says it all: Consumers tune...

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Google Pushed Penguin 3.0 Live

Written by Brick Marketing

On October 19th Google officially confirmed they pushed Penguin 3.0 live. Even though it's called Penguin 3.0 it's actually the 6th iteration of the link spam fighting algorithm update. This is the first time Google has updated Penguin in almost exactly a year, so many site owners have their fingers...

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Facebook Is Still King of the Social Jungle

Written by Nick Stamoulis

A lot of people are experiencing Facebook burnout. The social giant has been around for nearly ten years and has undergone major transformations in that time. What started out a social connection site for Harvard students has morphed into the largest social network in the world! For better or worse,...

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Google Never Told Us to Stop Link Building

Written by Danielle Bachini

There’s a lot of talk in SEO circles about how SEO has changed and it’s more about content marketing and social media today instead of link building. While it’s absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece o...

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Do Your LinkedIn Groups Research to Increase Visibility

Written by Nick Stamoulis

According to the 2014 edition of the Power Formula LinkedIn overview based on data from a survey of 896 active users from around the world, people are joining LinkedIn Groups, but they just aren’t joining too many of them. The highest percentage (33.1%) of users is a member of 1-9 Groups. The sec...

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