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Web Page Load Time Factors to Think About

Writing by Nick Stamoulis in Internet Marketing


When you are searching for information or products online there is nothing more frustrating than finding a source that looks great, clicking on the link, and then waiting while text and image content loads slowly. Pages with slow load times provide a really bad user experience. Some people might not even wait for the page to load. They will “bounce” out of there before they even see everything that you have to offer. After all, there are plenty of other websites out there that probably offer something similar. This is why page load time is a search engine ranking factor. The search engines want to provide users with the best possible results. If a search engine recommends a site with a slow load time the search engine provides a bad user experience by association. The web is known for providing info quickly and anything more than a few seconds is considered “slow”. Website owners should always strive to offer visitors the best possible user experience, and page load time is a contributing factor. If your website isn’t loading quickly you might want to take a look at the following possible causes and make some changes accordingly:

Mulitimedia overuse
Before adding lots of photos, videos, pop up ads, and other multimedia to your site, really think about how necessary they are since they can really slow a website down. Sure, photos can make a website look pretty, but does it really provide much value? It’s important to only include images and other media that are relevant to the page. Eliminate any that aren’t needed. If images are essential, try making them smaller to speed up the rendering process.

Clutter
We’ve all seen websites that just have too much “stuff”. The best websites tend to have a simple layout that is user friendly. Websites don’t need to be over complicated. They should only provide necessary information and relevant content and nothing more.

Unnecessary Code
Believe it or not, many sites have code on the back end that serves no purpose. This should all be removed and the code should be cleaned up. A website that has too much HTML information is a prime contributor to slow page load time. To increase page load speed, try putting CSS and JavaScript information into a separate file and reference that file on the page.

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