Utilize Other Marketing Efforts as Part of SEO

Written by Nick Stamoulis

If you think about it, SEO requires a significant amount of investigating. You need to spend time researching the right keywords, checking out what the competition is doing online, and continually be on the lookout for new link building opportunities. If you’re just getting started with SEO and have never conducted link building in the past, there are plenty of places to start. But once you’ve been at it for a few months or longer you may be scratching your head wondering if there are any new places to check out and potentially get a link from. This is when it’s time to look to all of your other marketing efforts. When it comes to marketing (online and off) you don’t want to put all of your eggs in one basket. It’s important to diversify your efforts to reach the largest number of people. If you’re smart and are marketing your business in other ways, you can leverage that marketing during SEO link building. Here’s how:

Trade Shows
A trade show appearance is a great way to get noticed and network with other industry professionals. There are many ways that a trade show appearance can help your SEO as well. First, you should create a press release announcing that you will be at the trade show. You can also write blog posts before and after the event. Social media has made its way into trade shows and they often introduce a specific hashtag to tweet along with other attendees. All of these activities can help build links to your site and social trust.

Like trade show appearances, you can write and distribute press releases and blog posts about the sponsorship. You can also inquire about receiving a link on the website of the event that you are sponsoring with your logo. If you are sponsoring an event it must be an event held by a reputable organization and a link from their site would be valued.

Offline Advertising

If you run print ads in newspapers or industry magazines or participate in TV or radio advertising you might think that that can’t help your online efforts at all. Not true. If you are spending money with these organizations, you may be able to do some negotiating. As part of the process, ask if you can get a logo and link listed on their site. Many media outlets will do this for free for advertisers as an add on incentive.

Online Advertising

Running banner ads on various websites that are related to your industry is a great way to get your brand noticed. Unfortunately, the click through rate for banner ads isn’t too impressive. Leverage the relationships that you have with these websites to see if there are any opportunities to share content on the site. Many sites today include blogs and are looking for guest posts to keep the blog active. Getting a guest blog post (with links back to your site) published alongside your banner ad is getting you double the exposure.

When it comes to link building, it’s important to think outside of the box and leverage all of the relationships that you have. Don’t be afraid to ask for a link. The worst that someone can say is no. Then, you keep investigating.

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