3 Reasons Your Organic Growth Has Flat Lined
Obviously every site owner, and their SEO partners, would like to see a steadily upward increase in organic traffic once they get their SEO campaign underway. While you need to give things a few months to take hold and build momentum (remember, just because you make changes to your site that doesn’t mean Google recognizes them instantly), seeing nothing but a plateau is a hard pill to swallow, especially when you’ve been doing all the “right” things. Flat lining is better than trending downward, but obviously it’s not what you want to see. If you’ve noticed that your organic growth has flat lined in the last few months here are 3 reasons that might explain why:
1. You deleted or combined pages of content.
When you do a major site redesign many pages can be deleted of combined. One of our clients used to have 15 or so “solutions” pages on their site, but after they redesigned it that page count dropped to about 6. While we made sure they implemented 301 redirects to preserve inbound links and SEO value of those now defunct pages, the bottom line is there site lost 50% of the landing pages in that section of the website, meaning fewer possible entry points for organic visitors. Instead of 15 possible pages in the SERPs for various keywords now there are only 6, limiting how far of a net they can cast.
2. Non-branded keywords stopped delivering visitors.
Sometimes your organic traffic will flat line as old non-branded keywords drop off and are replaced by new non-branded keywords. This may be as a result of deleting some content, a change in messaging or branding, or a shift in the audience you are attempting to reach. Remember, SEO is very long term and when you change directions you essentially stop your momentum in one direction and have to regain that ground somewhere else. Take a look at the last year’s worth of data and look for keywords that no longer fit your current SEO strategy. They might have been delivering a bit of traffic and now only send 1 or 2 visitors a month at best. Until you make up for lost time your organic growth could stay flat lined.
3. Your content production has slowed down.
Especially now that Google has changed the rules pretty dramatically when it comes to link building, content is your best friend when it comes to organic SEO growth. It takes time for your content to work its way into the SERPs, but the more content you are creating the more social signals and social traffic you are driving (LinkedIn is fantastic for B2B brands), the more touch points and entryways you are creating for your audience, and the more information you are giving the search engines to work with. If your blogging has been haphazard at best it’s hard to build up enough steam to see real growth. Commit to at least one blog post a week, no matter what, and work your way up from there.
These are just three possible reasons that your organic growth could have flat lined. There could be several others factors to take into consideration when digging through your analytics looking for an explanation so be sure you look at everything as a whole!
Categorized in: SEO
Like what you've read? Please share this article