Are You Optimizing Your Blog Posts for SEO?
It’s so important to remember that the search engines don’t rank your website as a whole, but rather the various internal pages are “graded” individually. This means that every page has the potential to become a landing page for visitors provided it has been properly optimized for SEO. That’s why it’s important to conduct keyword research on a page by page basis and select the more appropriate keywords per page based on that content. The same principle also holds true for your blog—each post has the ability to rank in the search engines and show up in the SERPs for related search queries provided you have taken the time to optimize your blog just like you would any other page on your website.
Incorporate “leftover” keywords.
When you optimized your website, chances are you had numerous keywords leftover that didn’t actually make it into your onsite SEO efforts. After all, you can only effectively target so many keywords on one page at a time. Those “leftover” keywords are the perfect starting place for optimizing your blog. Incorporate a leftover keyword into the title of the post, the URL, the H1 tags (if you use them in your blog) and the content itself, just like you were optimizing a page on your website. In my experience, a well-written blog post is going to be partially optimized already, since you tend to repeat certain phrases when you’re talking about a particular subject. Optimizing your blog post for SEO means taking it one step further and adding those keywords intentionally (and naturally!).
When optimizing your blog for SEO be sure to incorporate broad and long tail keywords into your content, as well as those you are actively targeting on your website. It’s entirely possible that a page from your website AND a blog post can rank at the same time for a particular search query.
Leverage internal linking in your favor.
No page, or blog post for that matter, is an island. Use internal linking to drive readers deeper into your blog by linking related posts together with various anchor text, or send visitors horizontally over to your main website. From an SEO perspective, internal linking helps spread link juice from one page to another, which can help a new piece of content do better organically because it gets to leverage the SEO value of those other pages on its own behalf. That’s also one of the reasons why it’s also a good idea to build your blog as part of your site (mycompany.com/blog) as opposed to its own domain (mycompanyblog.com). As part of your website’s structure each blog post gets to piggyback on the SEO value of your main domain, which can help the fresh content get crawled and ranking more quickly.
Promote, promote, promote!
Although we don’t know how much of an impact social signals have on SEO we do now that they are a contributing factor to your long-term success. The last part of optimizing your blog posts for SEO involves building social signals and links to those posts so they become more valuable in the eyes of the search engines. Share them on Facebook, Twitter, LinkedIn, and Google+, plus any niche social communities you might belong to. You want to make it as easy as possible for someone to find your content online.
Categorized in: SEO
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