Nofollow Links Will Generate Traffic
Links are what make up the entire architecture of the web. Users click from link to link during their browsing experience and the search engine spiders also maneuver the web by crawling from link to link in order to index pages that will appear as search results for related keyword search terms. From an SEO standpoint, there are two types of inbound links: followed links and nofollowed links.
The designation between the two types of links is the “nofollow” tag that is present with nofollowed links. It’s a code that is only seen in the back end, so these types of links look exactly the same as any other kind of link to web users. The code can be incorporated for individual links on the page or another method is to include the nofollow attribute on the page-level meta tag, so that all links on that particular page are nofollowed.
The purpose of the nofollow tag is pretty straightforward, it tells the search engine spiders to not follow the link. So when the search engine spiders are crawling from link to link, if they come across a link that has the nofollow tag, that crawl essentially stops. The search engine spider doesn’t go on to the next link and it doesn’t provide any “link trust” to the site that it is linking to. From an SEO perspective, this is a major bummer. For SEO purposes one of the main goals is to generate inbound links from quality sites that will pass on trust. If the link is nofollowed, that opportunity disappears.
So, does that mean that nofollow links aren’t worth attaining? No way! Some of the best links out there are nofollow links. This is because the sites that generate the most traffic and are the most trusted don’t want to be spammed by website users that are just looking for links for SEO purposes, as opposed to getting a link for the primary purpose of a link- to generate traffic to your site! Think about how valuable social media is today as part of an online marketing strategy. Any link that is shared in Facebook, Twitter, LinkedIn, YouTube, etc. is nofollowed. Obviously, it would be silly to skip out on sharing links in these locations just because the search spider isn’t paying attention to the link.
It all goes back to the primary purpose of marketing your website online. Who are you really trying to attract? The search engine spiders, yes, since it’s important to improve the visibility of your content in the search engines but really the ultimate goal is to attract the attention of your target audience members, the people that will actually buy from you! Nofollow links aren’t going to improve your SEO trust factor but they could do something even better- get a qualified visitor to your site that is going to convert!
Categorized in: Link Building
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