Why Your New Website Won’t Rank

Written by Nick Stamoulis

If you are launching a new business website you certainly have a few things going for you. It’s a fresh slate and you can really take the website in any direction that you choose. You have the opportunity to hit the ground running by implementing on site search engine optimization right from the start, instead of wasting time by putting it off and then worrying about it later. However, it’s important to realize that no matter how much effort you put in up front, SEO results will be minimal (at best) to start.

Here are 4 reasons why your new business website won’t rank:

Missing trust factor

One of the biggest search engine ranking factors is the trust or authority of a website, which can take years to build. No matter how great and well-optimized your site is when it first launches, it’s going to take some time to earn respect in the eyes of the search engines. Authority is achieved by building quality inbound links and creating and sharing great content on a regular basis. It’s important to realize that there is really only so much that you can do within the first few months. The rest is going to take some time.

The competition is established

No matter what industry or niche you are in, you are going to have competitors that are seeking the same search engine results page real estate. Everybody wants to get to the top, but there’s only space for one website. As a newbie, you are going to have a tough time competing with those that have been at it for years. These other sites probably have earned the search engine trust that is mentioned in the item above. This is really out of your control.

Emphasizing new terminology

Maybe you are a brand new company that’s launching a revolutionary new product that’s going to change lives, but nobody has ever heard of you or your product before. If you want to generate visitors from the search engines, you need to target keywords that at least have some search volume. Sure, you might rank quickly for your own new terminology, but that’s because nobody else does it and (in the beginning) doesn’t mean that you will get any traffic. In the beginning of a startup SEO campaign, you will need to use a mix of keywords- both brand new and established- in order to start generating visitors. Your other marketing efforts can educate people and once there is some knowledge out there about what you do and what you offer, you can begin to focus more on the new terminology.

Lack of commitment

When you start a new business there are often a million things going on at once. While it’s easy to “worry about it later” it’s important to make a commitment and financial investment in SEO link building from the start. Without this ongoing effort, you will never see any improvement in rank.

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