Meta Tags, Yes They Are Important
If you are reading this blog it’s likely that you already know what meta tags are. But for those that don’t, it is the HTML code that contains information that describes your webpage. Even though the meta tags don’t affect the actual content on your page, they are still an important part of building a website. The search engines use this meta information to understand what your webpage is about, which contributes to the ranking of your page in a search result. Not every page of your website is the same, therefore they should all have different meta information since the search engines crawl individual pages. In SEO, the three most commonly discussed tags are the title meta tag, the description meta tag, and the keywords meta tag.
The title meta tag appears in a search result and in the top left corner of a user’s browser while they are on your page. Like the title of a book or movie, this is the title of your page and should relate to what’s on it. Be sure that the title incorporates the most important keyword(s) for that page.
Think of the description meta tag as a summary of what’s on that page in up to 150 characters. It appears beneath the title on a search engine results page. In many cases, the content that you provide here is what makes someone click through (or not click through) to your page. Be sure that it’s unique and meaningful and includes your keyword once or twice.
The keywords meta tags aren’t seen by the user unless they view your code. They are the words or phrases that someone might type into a search engine to look for whatever it is that you offer. Remember, these keywords must be located in the content of the page so it’s best to create your content first, and then decide on keywords.
Since not all search engine “spiders” look at meta tags there has been some discussion about their importance. In my opinion, meta tags are still important since they help contribute to user experience. Web pages without unique titles and descriptions look sloppy and might prevent someone from trusting you.
Categorized in: SEO
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