Writing by Nick Stamoulis in Link Building
Link building is an important part of an SEO campaign because inbound links pointing to a site establish trust with the search engines. The search engines view a website more favorably if it has quality inbound links pointing to it from relevant sources. A website that has these kinds of links will be better positioned on a search engine results page. However, link building shouldn’t only be done with the search engines in mind. Ultimately you want to build links that will also generate traffic to the website, which means that they need to be placed strategically in places that target audience members will actually be looking. A link that is never seen by target audience members may hold some small SEO benefit, but it will never actually get clicked on. Always be thinking about where target audience members will be when building links. Here are a few suggestions:
Activate Local Search Engine Profiles
Set up, optimize, and verify Google, Bing, and Yahoo! local listings. This is especially important for local businesses. People that are looking for what you have to offer are using the search engines to find you. All of the search engines prominently display local profile pages on a results page. Searchers, especially those in a hurry, won’t bother scrolling down in the results. They will just click on a local profile page first to find the information that they need.
Submit Guest Blog Posts
Spend some time researching industry related blogs. The best blogs are the ones that are updated frequently, receive lots of comments, and generate significant traffic on a regular basis. Introduce yourself to industry bloggers and establish a relationship. As trust is earned, they may allow you to submit guest posts to their blog. This will get new eyes on your content and help to build brand awareness.
Accurately Time Social Media Posts
Millions of people use social media every day. No matter what industry or niche you are in, your target audience is using social media. The questions is, what time of the day are they using it? When will they most likely notice a post? The timing of social media posts needs to be strategic. It will obviously take time to test, but it’s essential to figure out the right time of day to hit them with a message.