Writing by Nick Stamoulis in Link Building
A link audit is a rather tedious task to complete, but it’s worth the time and effort because it provides you with great insights about your link portfolio and how your website is viewed by the search engines. In order to conduct a link audit, you will need to use a tool like Link Diagnosis that will provide you with a list of your inbound links. Next, you will need to visit each of these links in order to determine what kind of link it is and categorize the links into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. If your website is relatively new, there may only be a few hundred links, whereas an older established site can have thousands.
If you are just getting started with SEO and have not actively been building links, it’s important to conduct a link audit in order to determine what kinds of links have occurred naturally and what kinds of links that you need to earn going forward. The search engines like to see a diverse link portfolio. If all of your links are coming from one or two sources, there is a lot of opportunity there. When you are just getting started it’s also important to conduct a link audit of your main competitors. This will provide you with insights about their link building campaign and be a good resource of places to start looking. Of course, you don’t want to copy their link building strategy. In addition to picking out places where they are, and trying to build links there if they are good places, you also want to find out where they are not so that you can capitalize on these untapped areas.
If you have been working at building links, it’s advisable to conduct a link audit on a yearly basis. This way, you can gauge the success of your link building efforts and discover where natural links have occurred over time. This information is helpful because it can help you craft your link building strategy for the year to come. If, for example, you find that your links are heavy in the blog commenting category, but weak in video marketing, start making some videos. Remember, marketing videos don’t need to look like they were made in Hollywood. As long as they provide target audience members with some kind of value, that’s all that matters.
Depending on your site, conducting a link audit can be very time consuming. There is nothing wrong with breaking up the work and chipping away at it by analyzing a hundred links here and a hundred links there.