Writing by Brick Marketing in SEO
If you just launched a website or are looking to start a new online marketing campaign for an existing website in order to improve its visibility, you’ve probably been hearing about search engine optimization (or SEO). SEO is an extremely important online marketing tactic that improves search engine visibility and traffic to a website. Of course if you are new to the SEO game it can be confusing and it’s hard to know where to start in order to learn it.
Here are our suggestions:
Sure there are plenty of other search engines that exist but let’s face it, Google is the top dog and it doesn’t look like that will be changing anytime soon. We talk about how SEO improves a search engine presence but we all know that what we are really saying is that it improves a Google search presence. If you are looking to perform well in Google, it’s advisable to pay attention to what Google has to say on the matter. Google provides plenty of information for free. A good place to start is the Google SEO Starter Guide which provides a great introduction to SEO including optimization basics, content marketing guidelines and SEO vocabulary. A few other good places to check out are the Google Webmaster Guidelines and the Official Google Blog.
Other industry blogs
The great thing about SEO is that there is so much free information out there that anybody with enough time can learn about it. Since SEO is constantly evolving it’s important to stay up to date by reading industry websites to see what the experts have to say. SEO tactics that worked a few months ago may no longer be relevant and the search algorithms are always changing. Many industry sites will keep you in the loop about these changes and recommend best practices for going forward. A few of the top industry blogs (besides this one!) are SearchEngineWatch, SEOMoz, and Search Engine Land.
SEO training workshops
There are plenty of SEO training workshops available for marketers and website owners that are looking to learn the SEO basics in a more hands-on setting that allows for interaction with an instructor. SEO training courses are typically geared toward the beginner, unlike an SEO conference which is often attended by people that are already in the industry because the information is much more advanced. If you are unable to attend an in-person SEO training course, there are plenty of webinar options that are also available.
Once you’ve done some research on your own and understand what SEO is all about you may decide that you need to work with an SEO Specialist. If your website is new or still in development, it’s advisable to stay away from a full service SEO firm to start. An SEO firm can get you results once the site is more established. However, that doesn’t mean that you should just sit around and wait. Work with an SEO consultant that can provide you with information about what you can be doing to improve your website and SEO on your own.