Interview with Jessica Lee of bizbuzzcontent

Written by Nick Stamoulis

Jessica LeeRecently I had the chance to interview Jessica Lee, the Founder and chief creative of bizbuzzcontent. Before launching bizbuzzcontent Jessica earned her SEO stripes at Bruce Clay Inc., where she was responsible for content strategy, development and marketing. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.

Question: What do you think of Google’s recent changes to the Webmaster Guidelines about anchor text usage in online PR and guest blogging?

Answer from Jessica Lee: Rule No. 1: content first.

Before I got involved in Web marketing, my professional background included both public relations and journalism, so I’ve been on both sides. It was striking to me when I first entered into the SEO world that people were using press releases for links, not news.

It completely devalued the original intent of press releases and communicating something of worth that mattered to the audience. It’s obvious Google is trying to preserve that value and bring certain SEO tactics into a more traditional content and communications role on the Web.

So we’re seeing a major shift happening in the SEO world for SEOs to think more like content creators, traditional marketers and professional communicators. And if they themselves don’t have the savvy to create great content (for example, if they are more technical), that’s OK – just don’t fake it.

Partner with someone who puts the writing and communications first, and then you can optimize it and market it based on current Web guidelines and your knowledge of SEO best practices. Because we still need that, too.

Question: Since Google wants links in guest posts to be nofollowed, do you think social signals will become more important?

Answer from Jessica Lee: As a content creator, you can’t ignore the impact that social can have on the success of your content. Referring back to the last answer, putting the integrity of the content first is Step 1 – but you still have to go market that content.

Social is a key factor in getting content in front of the right people at the right time and driving traffic back to your site. Whether it’s within the network itself, or in the search results (we see both Bing and Google integrating social into the SERPs), it’s essential.

Nofollows aside, guest posting builds your brand authority and keeps you top of mind to your audience. This value can’t be dismissed.

Question: Why do you think so many businesses struggle with content creation?

Answer from Jessica Lee: Marketers who have the skill set to think strategically and creatively have no shortage of how to come up with content for a marketing plan. These types of skills are second nature to many people in our industry. But content creation is a whole other animal.

The truth is, you’re either a writer or you’re not. You either know what makes great content and how to manifest that or you don’t. You can certainly learn and strengthen this craft over time, but it’s not something everyone can inherently do.

I think businesses struggle with content creation because they lack the talent and guidance to create content that’s not only quality, but also creates a connection with their audience.

Businesses need to understand that in order to produce quality content, you need talented content creators backed by strategic marketing research and ideas.

Question: Where can a site owner/marketer turn to for content inspiration and ideas?

Answer from Jessica Lee: More places than you may think. There is a treasure trove of ideas right within their organization, their teams and their day-to-day interactions. Internally, you can find great ideas for content from:

1. Your sales team: What questions come up again and again?

2. You account managers: What problems did they tackle this week?

3. Your meetings: What important topics are being discussed?

4. Your inbox: What questions are you answering?

5. Your team: What are your team members up to and how can you leverage that into something interesting for your audience? (For example, a human interest story or the content from a recent presentation.)

6. Your customers: What matters most to your customers? What are they talking about?

7. Your mailing list: What do people who already subscribe to your newsletter, for example, want to hear more about?

Online, you can get ideas for content from:

Social media networks: What are people in your field talking about today? Mine LinkedIn, Twitter, Google+ and any niche social network where your audience resides and is talking about the ideas surrounding your business. Alternatively, ask your social community what they want to hear about or what burning questions they have that you could answer.

Publications: What publications do you read that center on your industry? Glean inspiration from the articles you’ve read or perhaps a comment someone left on one of them.

Your website: What does your top-performing content look like? Take stock in your Google Analytics by seeing which pages drive the most traffic and consider “ever greening” those pages (making sure they are up-to-date) and then thinking about a new angle (or several) for the topic.

Question: What advice do you have for a site owner that knows 8 pages of content for $3 is a bad idea, but they don’t have the budget to hire a great copywriter?

Answer from Jessica Lee: If content is integral to a marketing and communications plan, and then people need to stop viewing it as a commodity and appreciate the value it can bring. The question should not be how much does it cost, but how much is it worth to your business?

We’re all in this Web thing together, so it’s important for businesses to think about the big picture of content including how the search engines work and how to communicate on behalf of a brand to an audience.

How much do you care about your user? When you put that first, you stop thinking in terms of expensive and start thinking in terms of useful.

I used to work in traditional marketing-communications in a corporate setting. Back then, there was never a question that the copy on a brochure needed to be top notch in order to have a great marketing piece. The Web is no different.

Unfortunately (and fortunately), you usually get what you pay for. I think quality content should be accessible to everyone, but I also think the Tesla should be, too. The difference between quality and crap content is what goes into it. And in the end, you can see and feel the difference.

If you have a limited budget, a good marketer should be able to help you prioritize the highest impact content in support of your goals. Hiring an in-house content creator (versus agency or contractor) can be a cost-effective option and pay dividends in terms of brand and topic knowledge over time.

Question: How do you measure the ROI of content marketing to show your clients its value?

Answer from Jessica Lee: Tie your content to your business goals. If you are launching a new product, want to improve customer service, repair your brand online generate new leads, all of these initiatives will be supported through your content and communications.

What comes next is deciding which formats you’ll be communicating through, for example, Web content on your site, a downloadable eBook, email marketing, social content and so on.

Then ask, how do we know we’ve been successful in each one of these types of content? Set metrics for each that you want to track. A metric for a Web page will be different than tracking an eBook download or measuring engagement on a social post.

The point is, each type of content can be measured and from a bird’s eye view, you can begin to see how all the pieces come together to support the goal and which types of content proved to be most successful.

Question: Should sites place a higher priority on creating fresh content for their own blog or looking for more guest blogging opportunities?

Answer from Jessica Lee: That’s an excellent question and one that I think many businesses struggle with. There is inherent value to having consistent content on your own site for many reasons – SEO purposes as well as keeping a captive audience where your brand resides online.

On the other hand, guest authorship presents an opportunity to build brand, be more visible in more places and offers another way to drive traffic. So really, it’s a balance and depends on your unique situation.

For example, if you’re a fairly new business, you want to make sure you have enough engaging content on your site to keep people busy when they come to it, but you might consider doing more outreach in terms of guest authoring (in the right places, of course) and slowly building the content on your site on the side.

If you’re in a situation where your site has been around for a while, but the quality of your site is poor (or even if you think you’ve been hit by Panda), then your website needs to be your primary focus in terms of content creation and refresh before you start driving traffic to it through guest authoring.

Question: With the rise of content marketing more and more websites are investing in blogging to help build their online brand. With that much content out there how much of a chance does one blog post have to rise above the noise?

Answer from Jessica Lee: I’m going to answer this question and the following question together because I think they yield a similar answer. And that answer is: build an ecosystem around your brand.

It’s not always about being the loudest and trying to be heard above all the rest; it’s about people choosing to have a conversation with you over another because you’re interesting, and your brand has built an experience.

There are best practices you can take to help your content become more visible, but in the end, it will be about your brand experience on the Web.

Question: If a website is lucky enough to have multiple writers, should each author create their own Google+ profile and use the rel=”author” tag? What about sites with writers that don’t have personal profiles and just write under the company name?

Answer from Jessica Lee: Every author should get credit for what they’ve written for a website (if we’re talking about its blog pages), and that can be attributed through Google+ and rel=”author”.

Unfortunately, not everyone has a Google+ profile, and forcing someone to engage with Google products in order to get this attribution is a bit of a dilemma. But those are Google’s rules to reap the benefits of playing in its sandbox.

To pre-qualify authors who are willing to do this, it can be as easy as baking it into the guest authorship guidelines for contributing. I don’t think many people will have a problem with it if they understand the value.

Question: It seems like everyone’s attention span is getting shorter and shorter—does long form content stand a chance?

Answer from Jessica Lee: I think it has its place. For example, if you have an extremely thorough how-to guide that resides on your site and you keep it evergreen, it has the potential to attract a lot of attention over time because people will go back to it again and again as a resource.

When thinking about blog posts or pages on a website, formatting and layout can help tremendously in making it more “digestible.” I think a lot of news sites have attempted to battle waning attention spans by implementing pagination for longer pieces.

You can apply different tactics to break up long walls of text to combat overwhelming Web pages by doing things like using short sentences, using bullet points and numbered lists, adding lots of imagery or video and keeping paragraphs to a maximum length.

When I worked at Bruce Clay, Inc., I used to crank out 1,500-word posts daily. We asked ourselves if the time it took to write an in-depth piece actually paid more dividends than a shorter piece. Unfortunately, we never found a definitive answer, but we did see positive metrics when we put more time into something versus not.

It really depends on the topic and audience. For example, I write news for Search Engine Watch, and with news announcements, people expect it to be straightforward and give them the information they need as quickly as possible.

Then, think about publishers like Mashable that typically write only a few paragraphs on a topic and get massive engagement. This is because it has an established brand and its audience generally accepts the format.

But if you own a site that teaches people how to use blue widgets, your content may need to be more thorough to satisfy the needs of your audience.

In the end, you experiment. You can track page metrics that matter to you to see what content performs best over time and make decisions about the best format for the topic at hand.

Question: Do you think the Google Panda update has done a good job of cleaning up content in the SERPs?

Answer from Jessica Lee: I think it’s a work in progress … no algorithm is perfect. But what I do think Panda did a good job of is waking people up to the reality that users need quality results to have a good experience online. And you can’t have quality results without quality content. Do you want the best results coming from your brand, or your competitor’s?

Connect with Jessica Lee on LinkedIn and Twitter, and Google+.

*****

This non-paid interview is designed to give the Brick Marketing audience insights and different perspectives of SEO, link building, social media and web marketing. Past expert interviews include: Ann Handley, Eric Ward, Mike Moran, Andy Beal, and Jordan Kasteler to name a few.

If you would like to be interviewed by the Brick Marketing team please contact Brick Marketing here:
http://www.brickmarketing.com/contact

Categorized in:

Like what you've read? Please share this article


Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

"our goal for better presence on the internet has been achieved!"

“I had worked with at least three other SEO companies before I was introduced to Brick Marketing. But when I met Nick Stamoulis at Brick Marketing, I knew that I was working with an honest and reputable company that would guide me through the world of SEO. In the six months since working with Brick Marketing, our goal for better presence on the internet has been achieved!”

– Peter Feinmann, Feinmann, Inc.

"delivered a 59% increase in our organic web traffic"

“Initially, when we sought out assistance in SEO, we felt the Brick Marketing SEO offering may be too robust for the needs of our website. In hindsight, I am very glad that we decided their SEO services were worth the investment as they have proved to be an extremely valuable partner. Their tremendous expertise in b2b SEO practices and content strategy has already delivered a 59% increase in our organic web traffic. Brick Marketing has worked in close collaboration with our marketing team, tailoring their efforts to our specific needs as an FDA regulated company to ensure we are putting forward the highest quality content. I look forward to continuing our partnership with the Brick Marketing team to surpass our SEO goals!”

– Brett Prince, Vice President of Marketing Corindus Vascular Robotics

"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"Brick Marketing has been a tremendous resource for our business"

“Brick Marketing has been a tremendous resource for our business. Through their expertise with the ever changing world of SEO, our web presence is as strong as ever. Our working relationship with Nick Stamoulis and Danielle Bachini has been outstanding. In collaboration with web designer Chris Roberts, we were also able to develop the perfect responsive website that truly reflects our business. Thank you Brick Marketing!​”

– Ellen Parlee, Parlee Farms

"our website's manual penalty action was successfully revoked"

“Brick Marketing impressed us from the get-go with their enthusiasm, know-how and commitment to upstanding SEO techniques. They were communicative, responsive and transparent throughout, detailing an extensive game plan and delivering on every count. Thanks to effective collaboration and their meticulous methodology, our website’s manual penalty action was successfully revoked.”

– Laura J Lowe, Marketing Manager EMDAT

"great job with our SEO program"

“The SEO team at Brick Marketing have done a great job with our SEO program. Our overall website visitors are up and we’re seeing traffic for keywords that a year ago weren’t even on our radar. They’ve always been willing to provide valuable input for any project we were working on and recently helped the company launch a brand new website, ensuring that our SEO efforts and value stayed intact.”

– Trish Voskovitch, Sr. Manager, Marketing Programs Enkata

"I couldn’t give a stronger recommendation; they are simply great!"

“When we came to Brick Marketing initially, we had a small subset of challenges we didn’t have the bandwidth to tackle in house. Our idea was simply to send out the work and be done with it. A one-shot deal. What we found mid way into the first project, was that Nick Stamoulis and Brick Marketing had a depth of understanding and approach to solving our Search Engine Marketing problems that we had not considered; solutions that dramatically improved our search engine ranking position on terms and improved the overall size of our index listing (by more than 25% in the first two months). In short order we expanded our horizons and enlisted his talents to take on refining and improving ROI on our rather expensive Pay Per Click campaigns, as well as having him consult on microsite projects and blogs. Nick Stamoulis of Brick Marketing helped us understand what works and why, and helping us maintain our dominant position in the SERPs, despite the markets constant resetting and ever-changing drama. I could not have gotten through this year without Brick Marketing’s assistance and advice. I couldn’t give a stronger recommendation; they are simply great!”

– Connie Childrey, DataDirect Technologies

"Brick Marketing has increased our Google traffic by 315.43%"

“Great Results, Responsive Team, Ethical Strategies: The Brick Marketing team has become an invaluable extension of our marketing team, and one that has delivered steady growth from the get-go. The results speak for themselves – over the last two years, Brick Marketing has helped increase our Google traffic by 315.43%. From the solid SEO foundation Brick Marketing built for GrowthForce during our initial onboarding, to our ongoing daily/weekly tasks and our monthly analytics and check in calls, our Brick team keeps us on track and up to date. They take the headache out of SEO so we don’t ever have to spend time in the weeds learning about the latest rules or SEO challenges, and they are quick to answer any of our questions.”

– Kelly Boros, Marketing & Communications Manager GrowthForce

"Brick Marketing uses an ethical, strategic approach to SEO"

“We have worked with a few other SEO firms and consultants in the past, but, by far,
Brick Marketing has been our best experience. They are very knowledgeable about the search engine landscape, and help us respond to what seem like constant changes to the algorithms. They have helped our company correct some of the issues created by prior SEO firms, both in terms of on-site optimization and off-site programs. I appreciate the fact that Brick Marketing uses an ethical, strategic approach to SEO that creates a solid, lasting foundation for the future. They are reliable, responsive, and the quality of their deliverables is top-notch. We are happy we chose to work with them, and I would recommend them to anyone looking to engage a new SEO firm.”

– Bob Bennett, Owner/Manager Bennett Awards

"cost effective “answer” to creating a viable web presence"

“From the beginning, our new company, AA Global Printing, has provided a superior global service, backed by a solid operations team. What we didn’t have were marketing resources to support the growth of our client base and to build a strong online presence. Fortunately, Brick Marketing has given us a structured website development process/solution and a cost effective “answer” to creating a viable web presence. Moreover, our account rep has been a professional and knowledgeable resource at every turn. Thanks to Nick Stamoulis and the Brick Marketing team, AA Global Printing is marketing with all the right tools ranging from SEO, strong content, a weekly blog, and easy site navigation for our visitors.”

– Adam Gould – Cofounder, AA Global Printing

"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

– Jeanne Landau, Director of Marketing www.800response.com | www.mycallfinder.com

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"increased our search engine traffic"

“We engaged Brick Marketing for SEO related activities for our website B2b.com and they did a fantastic job in assessing our website and finding out what was needed to optimize content and improve search engine traffic. In a short span, they improved the quality of in-bound links and increased our search engine traffic by over 100%. Additionally, they also trained our team in SEO techniques and kept us up to date with the changes brought in by Penguin/Panda updates. I highly recommend Brick Marketing for any SEO related projects.”

– Navdeep Sidhu, Director – B2B Product Marketing B2B.com

"helped propel us forward organically"

“We implemented all the valuable suggestions and together we definitely saw amazing results over time. Other SEO companies may leave you in the dark but Brick Marketing kept us in the loop during the entire time, educating us about ALL the strategies being used that helped propel us forward organically.”

– Maura Statman, Everyone Loves Buttons Inc. ®

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"focused on getting you results"

“Brick Marketing is a no nonsense SEO company focused on getting you results. I really appreciate their patience, insight and going the extra mile to help Gold Lasso better understand the intricacies of the SEO discpline and how we can be more successful with our SEO programs. I would recommend Brick Marketing to any of my clients.”

– Elie Ashery, CEO Gold Lasso

"Brick’s SEO strategy has leveled the playing field"

“Brick Marketing’s well researched SEO strategy has provided Fishman Corporation with visibility and excellent leads over the past year. Fishman Corporation competes in a niche industrial segment that has been dominated by one corporate conglomerate for 50 years; we were specifically looking for a Marketing partner that understood how to leverage SEO and social media to gain us visibility. We wanted to compete on the same level as the corporate giant. Brick Marketing has done this for us. We routinely show up high in organic searches, our web traffic has doubled and the leads that come in are well targeted. Brick’s SEO strategy has leveled the playing field; now the Davids’ can be as visible as the Goliaiths.”

– Scott Beebe President, Fishman Corporation

"dependable, professional SEO company"

“Brick Marketing has been a dependable, professional SEO company that has helped us get results. In the last 6 months of using their services, visits to our website have increased by almost 30%. Our dedicated SEO Specialist was pleasant to deal with. Her suggestions for articles and press releases were industry specific. Brick Marketing always answered our phone calls and emails within an hour which made us feel valued as a client. I would recommend Brick Marketing to all businesses to handle their SEO needs.”

– JoAnne Loftus, Archival Designs, Inc.

"I would recommend Brick Marketing to anyone looking to enhance their online business"

“I have been very pleased with the responsiveness, diligent work efforts and creative ideas Brick Marketing has shown me since we started our organic SEO optimization campaign. My account executive has provided great support and has written relevant and timely articles for our website blog. Her willingness to go above and beyond to achieve the best possible results is very evident. I would recommend Brick Marketing to anyone looking to enhance their online business profile.”

– John V. Donovan, Director of Leasing & Marketing, Devionshire

"raised our SEO efforts to a new level"

“When we began searching for an SEO service provider, our team had a limited understanding of what SEO entailed. After interviewing other SEO companies, it was clear from speaking with Nick that Brick Marketing does more than add keywords to your web content. By examining our tradeshow presence, blogging practices and online directory listings, Nick & Danielle have helped us work through company- and industry -specific obstacles to raise our SEO efforts to a new level. Keeping up with algorithm changes and industry trends, Brick Marketing is the perfect partner to ensure your SEO practices continue to be both white hat and impactful.”

– Catie Moyer, Copywriter Charles River Laboratories International, Inc.

"Our web traffic overall has risen more than 30%"

“Silvon Software teamed up with Brick Marketing to deploy an SEO strategy that would generate greater visibility for our company within a highly competitive market and drive more prospects to our website as a result. This has included website optimization based on a well thought out keyword strategy, launch of a corporate blog, and the promotion of Silvon content via industry forums and numerous social media sites. In just a few months, Brick Marketing’s efforts has Silvon showing up higher in organic searches. Our web traffic overall has risen more than 30% and continues to grow. We’re seeing consistent month-to-month growth in the amount of organic traffic coming from Google. And, our referral traffic from LinkedIn has been phenomenal — with initial increases as high as 468%! We couldn’t be more pleased with the results that Brick Marketing has achieved so far and highly recommend them as a strategic marketing partner that knows how to put SEO best-practices to work for its clients.”

– Pat Hennel Director, Global Marketing Services, Silvon Software, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"We’ve seen unbelievable success & owe much of our online lead generation to Brick Marketing’s efforts"

“I didn’t realize how much we were missing from not having an online presence until I started working with the SEO firm Brick Marketing. The Brick Marketing team took the time to guide us through the SEO process and helped bring our company into the online world. We’ve seen unbelievable success with our new website & owe much of our online lead generation to Brick Marketing’s efforts.”

– George Athanasiadis, CEO, Somerset Industries

"Brick Marketing has gotten me results"

“I have been working with Brick Marketing for over 4 years now. Brick Marketing sends me the reports every month, but I don’t need to read them. I already know what he does is extremely effective because of all the web requests I get, phone calls from customers when they see their page come up on the first page of Google! I have worked with many other companies that made promises they could not keep. Brick Marketing has gotten me results and that is why I continue to work with them. I don’t have to micro-manage anything they do. I know that they always do what they say they are going to do. If you are looking for an SEO company, I would say, look no further as you have found the one that will do the job right! In addition to doing an excellent job, Nick Stamoulis is a pleasure to work with.”

– Alan Cline, 1-800-PLUMBING

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

– Paul Rarick, Debbiegrattan.com

"Brick Marketing is simply the best."

“After struggling for years to find the right SEO firm, it was a breath of fresh air to discover Brick Marketing. On my initial call with Brick Marketing President, Nick Stamoulis, it was immediately obvious that he genuinely cared about helping our company, not just bringing another client on board. Since then, their SEO work with us has been fabulous. Our dedicated SEO Specialist, alwyas takes the time to explain every step of their efforts (and do so in a way that doesn’t leave me buried in a sea of SEO jargon). In addition to SEO, we also chose Brick Marketing to handle our website migration to WordPress, and once again, couldn’t have been happier with our decision to do so. The Brick Marketing team made the process easy and painless, and made many helpful suggestions to improve our website that we would have never thought of on our own. Brick Marketing is simply the best.”

– Kristen M. Steele, Director of Marketing & Public Relations Bookmasters

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing helped us meet our goals"

“We turned to Brick Marketing to assist in driving traffic to our website and we weren’t disappointed. The flexible approach of the SEO firm Brick Marketing helped us meet our goals, drive traffic to our website, and increase the number of calls we received regarding our services. Thank you!”

– Ken Burt, Marketing Manager Affiliated Physicians

"the number of leads generated since partnering with Brick Marketing has increased"

“At Eliassen Group, a key goal of our website is to generate client and candidate leads, which can get a bit complex, given that we’re in multiple lines of business. Members of the Brick Marketing were instrumental in developing SEO strategies for each line of business, and perfectly understood the nuances and subtleties of each of them, developing a set of keywords that they seamlessly placed into our copy, which had been developed using a series of personas. The monthly reporting provided to us clearly reflects tremendous progress since inception, and the number of leads generated since partnering with Brick Marketing has increased materially! We can’t be more appreciative of their personal commitment to us and our success, and “hands on” management of our account. We trust them implicitly, and know that they keep our best interests in mind when managing our account.”

– Tom Hart, Chief Operating Officer Eliassen Group

"Love working with the team at Brick Marketing!"

“Love working with the team at Brick Marketing! They are always available to answer my questions and assist with any concerns. I am very impressed with their thoroughness and ability to stay organized. Their passion and energy is always shown during conversations on our account.”

– Corey Savage, CEO, Suncoast Identification Solutions, LLC

"professional, timely, thorough"

“After searching extensively for a firm to aid in ramping up our Social Media efforts we choose Brick Marketing and have never looked back – plus, enlisted their services for SEO and SEM. Nick Stamoulis and his Brick Marketing team are professional, timely, thorough and take the time to work through and explain each task step by step. In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. We feel they are not just a consultant, but an integral part of our team.”

– Jodi Murphy Director of Marketing, SportsSignup

"Brick Marketing is rock solid and essential in building a strong marketing foundation."

“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”

– Jeff Nicholson, President Freely Creative, Inc. / Websticker.com

Contact Us about brick marketing Industries We Serve Case Studies

Need Assistance? Please Contact Us Below: