Writing by Brick Marketing in Internet Marketing
So you’ve designed a great site that’s user friendly, appealing to the eye, and well optimized. You’ve started a link building campaign and are beginning to build some traction in the search engines. This is all great stuff, but have you ever thought to test your site on more than one browser? Any smart web developer knows that this is a crucial step, but it’s still occasionally overlooked by new webmasters. A website can look very different in one browser than it does in another one. Simply testing a website in Internet Explorer isn’t enough.
There are numerous popular internet browsers these days including Firefox, Safari, Google Chrome, and Internet Explorer. There are also a few other minor players that shouldn’t be ignored. The way that each of these browsers interprets code is slightly different. So, it’s possible that a website looks amazing in one browser, but looks like an awful mess in another. For example, a footer that looks perfect in one browser could be located too high, making it look awkward, in another browser if the code wasn’t written in a way that works across all browsers.
Every time that a web page is updated, it’s important to test the new content across all of the most popular Internet browsers. You don’t want to miss out on any valuable traffic and potential business opportunities because your website wasn’t properly tested. It shouldn’t be assumed that everyone just uses Internet Explorer or Firefox, because it’s not true. Other browsers get quite a bit of usage, too. It’s also important to test on both PC’s and Mac’s, because sometimes that can affect the look of a website as well.
Building a web presence and maintaining it is a lot of work. There are so many websites out there that sometimes it’s hard to even get noticed at all. Therefore, you don’t want all of your hard work to go to waste because you missed a crucial step. Even if your site ranks well in the search engines it will never convert well if it isn’t usable or looks messy. Take the time to test web page updates across all of the browsers before uploading them to your site. You won’t regret it.