Infographics for the B2B Marketer

Writing by Brick Marketing in B2B SEO Marketing

This is a guest post by Jessica Sanders of ResourceNation.com

Some days it may seem like your online marketing efforts are endless. From tweeting out every update to answering questions on Facebook and sharing great posts on Google+, you are consumed with social media and the world of online marketing. Unfortunately, the end is not near. Instead you are about to dive into a whole new world of marketing: infographics.

Infographics, which have become popular with marketers in all industries, is defined by PCMag.com as, “An umbrella term for illustrations and charts that instruct people, which otherwise would be difficult or impossible with only text.” As a B2B marketer, this gives you a chance to present important information to businesses and customers instead of simply hoping they’ll read through a lengthy, numbers-filled email. But, how does is benefit your marketing efforts?

Get More Links

An infographic is simply another piece of marketing gold. While you hope articles get shared thanks to your witty introductions and marketing methods, a photo is much more enticing, making it very sharable. Be sure to track the sharing progress through a number of methods.

Analytics: Embed a tracking code so you can check how many people are sharing it from within your basic analytic program.

Online tools: There are a number of online tools for checking how your infographics is doing for linking; try RankChecker, a program that will give you numbers for all major search engines.

Build Authority

In order to work with other businesses, you have to build trust and prove your talents as one of the many companies vying for attention. Infographics allow you to take confusing industry information and put it into an easy to read format that allows you to build authority within your niche. How?

1. Tough information made simple: By educating customers and fellow companies with useful and relevant information, you may be seen as a thought leader in your industry

2.Work with a statistics company: By joining forces with a well-respected company to receive the right statistics, you are authoritative by association.

Brand Impressions

While promo items, radio bits and standard advertising methods work toward building brand impressions, photo sharing is becoming a popular method to do so, as well. New social sites, dedicated solely to sharing photos, make it easy for you to reach new audiences with the infographics you create.

1. Easy to share: Tack your newly minted picture onto your board on Pinterest and watch the likes and repins come flying in. Once it builds traction, there’s no telling when it will stop being shared – even across various platforms like Facebook and Twitter.

2. Enticing new customers: The information you present may be otherwise dull, therefore sharing it on photo sharing sites may entice an otherwise uninterested company to investigate who created the image and what they do.

B2B marketing has long been considered stuffy, but infographics are a great way to get more from your efforts. So, brighten up an otherwise dull industry or marketing campaign with a lively, easy to read, and fun to share infographic.

About the Author
Jessica Sanders is an avid small business writer touching on topics that range from social media to telemarketing and promotional products. She is a professional blogger and web content writer for ResourceNation.com.