Inbound Links Should Deliver Traffic
If you want to play by Google’s rules, it’s important to focus on building links to your site that will not only help to improve your inbound link portfolio for SEO purposes, but will also generate traffic from target audience members. After all, that was the original purpose of links- to direct actual web users to another web page that they might find interesting or relevant.
To check to see if your link building efforts are on track in terms of generating visitors goes, this is an area where your Analytics tracking comes in handy. It’s important to maintain a list of all of your inbound links as you build them. This way, you can go back and double check to make sure that the link has gone live and also that it is correct, and sending visitors to the proper landing page. Once you’ve confirmed that the link is live, you can monitor in Analytics whether or not it is delivering traffic back to your site. Setting the date range in Analytics to the date that the link was established to the current date and viewing the “All Visitor Sources” list can do this.
What you need to keep in mind is that one link isn’t going to generate thousands of new visitors overnight, especially if the link was placed on an extremely niche site. If you find out that a link only delivered 25 visitors to your site over the course of a few months, that might not seem like a lot but think about it- those are 25 visitors that came from a relevant source (meaning that they are likely a good targeted visitor) and it is 25 more visitors than you might have had if that link didn’t exist. If you see that a link is generating traffic it can serve as inspiration to find links that are similar in nature.
There are many different types of inbound links that can come from link building efforts that generate traffic back to your site. These can include author bios within guest blog posts and articles, blog comments, local profiles, industry directory profiles, press releases, etc. Each link that you build should be viewed as an opportunity to get visitors back to your site.
Inbound links can also come from online advertising efforts. These are the kinds of links that you need to be careful about and be more selective with regarding traffic that is being delivered. First of all, advertising links are paid links, which means that for SEO purposes it is necessary to put a “nofollow” tag on the link. Paid links are a valuable way to market your business online, but should not be confused with SEO efforts. Paid links for SEO purposes are frowned upon by the search engines. The “nofollow” tag tells the search spider essentially not to consider the link for ranking purposes. Since you are paying for the link, you want to make sure that it is delivering significant traffic to your site. If it’s not, it’s worth considering whether it’s necessary, since it’s not passing any SEO value either.
Categorized in: Link Building
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