Writing by Brick Marketing in B2B SEO Marketing
Operating a B2B blog can be a great way to establish your business as a trusted resource. B2B decision makers spend a lot of time weighing their options before spending their money on the product or service that you provide. If you have proven to “know your stuff” via your blog for many months, or even years, a client or customer will be more likely to consider doing business with you. In order to get the most out of a B2B blog, it’s important to keep it active and follow these tips:
Be Willing to Spend
A B2B blog should look professional. You don’t want to use a free template. Spend the money to have your blog professionally designed and integrated into your website.
Incorporate Content from Different Departments
People want to know about all aspects of your business. Have your content writers speak to the different departments to get post topic ideas. Or, even better, have the leader of each department contribute a post on a regular basis.
Cater to All Audiences
Blog readers can be at all different stages of the buying cycle and have varying levels of knowledge about your industry, product, or service. If the content is too complex or filled with industry jargon, it may turn away a good prospect.
Join the Blogging Community
Spend time researching other industry blogs and spend time reading them, commenting on them, and even contributing guest posts. If you stay hidden away at your own blog you are missing out on this opportunity to network and gain exposure for your blog.
Switch up Blog Post Content
A blog post doesn’t always need to be a 300-400 word article. To add more visual appeal and to keep visitors interested, incorporate a video, a slideshow presentation, or a photo every once in awhile.
Utilize Internal Linking
Not every post needs to do so, but where it is appropriate link to other related posts or pages of the site or include an “Other Posts You May Be Interested In” link at the bottom. This will keep visitors on your site for a longer amount of time.
A blog post is only valuable if target audience members are seeing it. Don’t hesitate to share blog content with social media followers and newsletter subscribers.