Writing by Brick Marketing in Content Marketing
There is so much content out there on the web that it can be very difficult to get yours noticed. You may be writing high quality posts on a regular basis, but so is everybody else. Well, maybe not everybody else, but it’s doubtful that you are the only one doing so within your niche. If you are spending lots of time and resources on writing blog posts, it’s important to do all that you can to ensure that those posts are actually making an impact on readers. Here are 5 ways to improve your blog posts:
Write a catchy title
It all starts with the headline of your blog post. It’s the first thing that potential readers will notice. If it’s not catchy or doesn’t speak to their needs, you’ve already lost them. It’s important to consider SEO when writing a blog post title and add keywords naturally if possible, but don’t “over-SEO” a title so much that it’s boring or simply written for the search engine spiders. If the title isn’t engaging, people won’t read the post and all of your efforts will have been wasted. The post won’t be read, it won’t be shared, and it won’t result in any conversions.
Make it user friendly
People only have so much time to read your blog post, which is why a blog post shouldn’t be too long. People typically skim a blog post looking for the information that is most relevant to their needs. Break up the blog post content by using sub headings, bullet points, lists, line breaks, etc. This makes it much easier to read. If a blog visitor lands on a post that is just one long rambling of text they might click away from the page no matter how good the content is.
A blog post may get a website visitor to your site, but ideally you’d like them to do more than simply read the post and then exit the site. Encourage the reader to click around to other pages of your site by including links within the post. If you discuss a particular service or product that you offer, link to it. Or, link to another blog post on a similar topic. The post shouldn’t be full of links but adding a link here or there every few posts is a great strategy to keep people on the site for a longer period of time.
Add a call to action (if it makes sense)
Don’t end every post with a “buy our product!” pitch. That’s a major turn off. However, if the post is a summary of a white paper that you created there is nothing wrong with including a link to download it at the bottom of the post. If your blog is used to build community and network, ask people to share their thoughts and opinions in the comments section.
Incorporate social sharing buttons
It’s important to be active in social media and share links to the content that you create, but why should you do all of the work? If someone appreciates a blog post that you wrote, make it easy for them to share it with their network by including social sharing buttons.